HIGHLIGHTS FROM 2022

Fighting The Veggie Burger Ban In South Africa

ProVeg South Africa made headlines this year when it engaged in active public conversations with and helped to resist a proposed ban on the use of words like burger, sausage, and meatball in the packaging and marketing of plant-based meat alternatives. The bans are to be imposed by the Department of Agriculture, Land Reform and Rural Development (DALLRD). Similar actions by governments and meat industries are taking place worldwide and have collectively become known as the Veggie Burger Ban.

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Setting An Informal World Record

ProVeg South Africa's annual Plant-Based Heritage Day Braai became the biggest braai day event yet with over 500 attendees. This resulted in an informal world record for the biggest plant-based braai - the benchmark being that more than 1 000 plant-based burgers and sausages had to be consumed.

Read more on page 19