Protocol & Soft Diplomacy
The Netherlands - Trinidad and Tobago
TABLEOFCONTENTS
ABOUTUS
ProtocolToday® in The Hague, The Netherlands, is an expert organisation in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence and offers customised, solution-based training programs in the public and private sectors.
We are a capacity development company connecting values, cultures, organisations, individuals and societies worldwide
We capitalise on our global network and large experience in business and dealing with people worldwide We train executives to use soft and hard power in profit, non-profit, public and government sectors worldwide
ProtocolTodayhastrainedover800executives,diplomatsandgovernmentofficialsinover53countries
OUREXPERTS
AdrianaFLORES,MA ExecutiveDirector|TheNetherlands
Adriana is the founder of ProtocolToday and an experienced consultant n Protocol and Diplomacy he has a Master of Arts in Protocol and Diplomatic Soft Skills and a ostgraduate degree in Protocol and Ceremonial from the International chool of Protocol and Diplomacy in Belgium.
driana has worked for Ambassadors, diplomats and distinguished ompanies in the Netherlands and abroad; She also worked at the VIPentrum at Amsterdam Schiphol Airport, where she received national nd international delegations, including members of royal families, plomatic corps, celebrities, political and religious leaders.
driana has received the 2021 Ibero-American Medal granted by the undación Honoris Causa Internacional (FHCI), a symbol awarded based n her career and professional success, which has been the result of a story of effort and excellence with her company ProtocolToday
Prof.Dr.DewanandMAHADEW ProjectManager|TheNetherlands
Dewanand is an international expert with business development experience in more than 60 countries. He is the managing director of NewEconomyStrategies, Dean of the International Business Development Academy and Professor in International Business and StrategicManagementatUBISUniversityinGeneva
He has master’s degrees in process engineering, industrial management,marketing,andbusinessmanagementandaDBAdegree instrategicmanagement
Hespeaksatdifferentconferencesworldwideandisavisitingprofessor atvariousuniversities.Hisspecialisationsincludeconceptdevelopment, businessmodelsengineering,innovationstrategies,entrepreneurship, valuepropositionsandstrategicalliances
ACADEMY-ABOUTTHEPROGRAMS
Allmasterclassescanbedeliveredinanycityaroundtheworld.
All masterclass programs are one-day programs, practical and concluded with an integrated (personalised) assessment.
ProfileofParti
YoungDiplo people;
Governmen
Ambassado
Consuls&E
BusinessPro Consultants
Professiona
Executives&
LocalGover
Marketing& Executives| Staff; Professiona &TourismI
ACADEMY-BENEFITSOFCPD
Our programs are accredited by CPD (Continuing Professional Development) Standards Office UK.
ProofIt’sTrainingYouCanTrust!
Continuing professional development (CPD) accreditation ensures the intentional maintenance and development of the knowledge and skills necessary to perform in a professional context.
Taking a CPD accredited course has advantages for employees, professionals,and employers
Employees can benefit from CPD and enhance their knowledge and skills, build and improve their confidence and credibility, and develop the tools to adapt to changing environments.
By choosing CPD accredited training, employers can keep company standards consistent, increase the engagement of the workforce, maximize staff potential and improve morale.
Source: CPD Benefits
ACADEMY-STRUCTURE&DIDACTICS
Learn Today & Practice Today!
The ProtocolToday masterclass programs are one-day programs concluded with an integrated (personalized) assessment
ProtocolToday moderators consist of internationally experienced academics and professionals with a strong background in international business, global relations, and protocol They are competent in connecting concepts and protocol to the daily practice of (international) directors, managers, and executives and can support this through their large international network and international references
Teaching/Learning
Teaching/learning takes place on the basis of the Action Learning Model This learning concept requires the active and interactive participation of the participants In a logical sequence, several topics are discussed through the integration of theory, cases, and assignments, enabling participants to develop a sound understanding of the underlying concepts and to share experiences Participants will develop their confidence and professionalism in international protocol and soft diplomacy skills
Assessment
Demonstrate understanding of the content of masterclasses;
Demonstrate facilitation skills through capstone assessment;
Deliver training program and write selfevaluation report for review, assessment & feedback
Certification
Successful participants will receive a Certificate from the ProtocolToday Academy, Netherlands, at EQF level 7 (European Union Qualification Framework, Master level), based on the five Dublin descriptions ((EU Criteria for Higher Education), with the Accreditation of CPD (Continuous ProfessionalDevelopment).
Participation
The Masterclass programmes can be delivered online or in class in any city worldwide.
Itincludes: Full program; Action learning method; Digital reading material; Personalised evaluation; Certificate EQF 7 level of ProtocolToday Academy.
Overview E X E C U T I V E P R O G R A M G L O B A L M I N D S E T S K I L L S
The world is transforming into a global village and needs executives who can navigate smoothly across cultures
Globalization is changing the world in every aspect Traditional industrial economies are transforming into entrepreneurial economies There is a need for leaders, entrepreneurs, directors, managers, government officials, consultants, and executives with global mindset skills, e g , the skills for profound relations management with people from different cultures and with different values
Local companies are becoming international and must deal, directly or indirectly, with foreign business partners. They must cooperate with international clients, colleagues, stakeholders, agents, employees, and others.
The Gloal Mindset Skills (GMS) Executive Program is composed of 6 modules: Masterclasses
GMS-1InternationalBusinessEtiquette
GMS-2BusinessEthics&Professionalism
GMS-3InternationalBusinessProtocol
GMS-4InternationalCulturalIntelligence;
GMS-5DiplomaticWritingSkills
GMS-6ThePowerofGiftsinBusiness&Diplomacy
GMS-7DinelikeaDiplomat
M A S T E R C L A S S G M S1 I N T E R N A T I O N A L B U S I N E S S E T I Q U E T T E
GMS-1 INTERNATIONAL BUSINESS ETIQUETTE
Relations in business and social domains are more accessible if the concerned individuals are perceived as trustworthy, respectable, and have proper business etiquette
Executives must understand different personalities, nationalities, cultures, etiquette, and manners to achieve a professional image
The three components of business etiquette (appearance, communication, and behaviour) are at the core of this masterclass
Interactions, such as polite greetings, courteous conversations, and active listening, impact how others perceive you. Knowing how to make a great first impression, dress appropriately, read body language, etc , helps you present yourself in an impactful way
Keytopicsinclude: Businesscardprotocol&handshake,Businesscustoms&terminology; Professional communication, Hoe to dress appropriately, personal style and itsinfluenceonyourcommunication; The right way of behaving online in a business context, International BusinessEtiquette; Polished diplomatic and formal social etiquette, Dress code: Formal and informaldress.
GMS-2 BUSINESS ETHICS & PROFESSIONALISM
Professionals and those working in acknowledged professions must exercise specialist knowledge and skills How this knowledge should be governed when providing a service to the public can be considered a moral issue and is termed professional ethics.
Business Ethics and Professionalism are about individuals’ capabilities to make judgments, apply their skills, and reach informed decisions
Key topics include: About business ethics; Dealing with ethical dilemmas, personal issues, and difficult people,
Effective Communication; Verbal and Nonverbal Communication, Professional Communication; The importance of being tactful; How to develop tact; Written Communication Communication with diplomacy, The pillars of understanding M A S T E R C L A S S G M S2 B U S I N E S S E T H I C S & P R O F E S S I O N A L I S M
GMS-3 INTERNATIONAL BUSINESS PROTOCOL
In today’s global economy and cross-border operations, there is an increasing need for understanding diplomatic protocol and making the right impressions
Protocol knows how to be comfortable and at ease, empowered with confidence and authority to make others feel genuinely welcomed and comfortable
It is about creating the right environment for business and making an impact while maintaining courtesy and politeness in international affairs; meetings with ambassadors, government officials, international organizations, multinationals, corporations, and companies
Keytopicsinclude:
International protocol and soft diplomacy, Enhanced personalandprofessionalimage,firstimpressions; Corporate and diplomatic communication skills, Business communicationwithpartnersfromallovertheworld; Strategiestogainaninternationaledge,Flags; Protocolinthecar,Seatingprotocolbyameeting; Importance of rank & status, Make an effective entrance & mingle. M A S T E R C L A S S G M S3 I N T E R N A T I O N A L B U S I N E S S P R O T O C O L
The Masterclass International Cultural enables participants to understand the power and dimensions of cultures.
It elaborates on the impact of cultures on negotiations, teamwork, contracting behaviour and management issues
A core element of the masterclass is the Lewis Model, based on research analysis of the impact of culture in 135 countries This model argues that humans from any country in the world can be divided into three clear behaviour-related categories: linearactive, multi-active and reactive
Keytopicsinclude: Cultural&Emotionalintelligence,ThePowerofCulturein Business; Dimensionsofcultures,Intercultural&multicultural; Mindfulness,Analysisofculturesandimpactonprofessional behavior; Commonalitiesbetweendifferentcultures,Cultural communicationcontext; Non-verbalcommunicationdifferences,Powerdistance; Problemssolving&decisionmaking,Conflict/negotiation style;ThemodelofLewis; UsetheLewismodeltomanageyourinternationalteams, developEffectivecollaborationstrategies,andbuild relationships. M A S T E R C L A S S G M S4 I N T E R N A T I O N A L C U L T U R A L I N T E L L I GE N C E
GMS-5 DIPLOMATIC WRITING SKILLS
Diplomatic communication and correspondence are the keys to formal contact between states and between states and international organizations (e g , the UN) Diplomatic communication involves communicating decisions, expressing approval/disapproval, congratulations, arrangements, initiating contacts, making proposals, and threatening.
Keytopicsinclude:
Critical thinking, critical awareness of the right and wrong waytouselanguage; How to observe protocol and corresponding language, The use of diplomatic language in the management of internationalrelations; Writing notes, letters, memoranda, and other documents, Resolutions, memoranda of understanding (MOUs), and treaties; Drafting of reports, speeches, statements, declarations, Symbols,andLogo; Terms of address, Structure, layout of documents, and Sign offdocuments M A S T E R C L A S S G M S5 D I P L O M A T I C W R I T I N G S K I L L S
GMS-6 THE POWER OF GIFTS IN BUSINESS & DIPLOMACY
Gift giving and gift receiving are vital parts of building and maintaining professional (business) relations in the modern era It’s an expression of appreciation and goodwill and a tool for building a professional relationship Gift giving is an appreciation for loyalty and an intelligent way to mind and see your unique relations
A gift is a statement to your relationship: You are Important; we Appreciate You!
The gift in companies and corporations is a fundamental tool in many cultures, such as Japan, China, and other countries; giving and receiving a gift is natural The Art of gifting is a way of communicating with other people, considered by experts as “The language of symbols” This is a way of saying what often cannot be said with words Giving a gift in the business area is considered a symbol of friendship, peace, and progress, transmitted through colours and logos and the image and reputation of a person, company, and corporation
Key topics include:
Gift giving is the art of the Smart way of building relations, The art of giving in business; Etiquette and protocol for gifting, Corporative gifts; Does & doesn’t M A S T E R C L A S S G M S6 T H E P O W E R O F G I F T S I N B U S I N E S S & D I P L O M A C Y
GMS-7 DINE LIKE A DIPLOMAT
Diningtableprotocol&etiquette,Handlingthesilverware. M A S T E R C L A S S G M S7 D I N E L I K E A D I P L O M A T
Good dining skills are a must when conducting business abroad or entertaining international clients in your own country Table manners (or lack thereof) can have an impact on how individuals, and the companies they represent, are perceived
This masterclass will reinforce your talents and provide valuable skills to enable you to master the appropriate skills in dining with executives from around the world, including host and guest duties, styles of eating, mingling proficiency and creating appropriate conversations.
This masterclass uses discussions and a three-course meal to impart the knowledge and skills needed in various dining situations
Keytopicsinclude:
Protocol to make invitations, extend, accept, and cancel, Receivingofguests:whatshouldyoudoatthereceivingline?
Host duties and his protocol, Organizing a proper business luncheon;
Select restaurant, table setting, greeting guests, hospitality, and protocol aspects, Seating guidelines: correct seating for a businessmeal;
REFERENCES
Contact Information:
E:contact@protocoltoday.nl TheNetherlands
E:christopher.ambassador@protocoltoday.nl TrinidadandTobago M:+31(0)611681465 | W:www.protocoltoday.nl TheHague,TheNetherlands
Social Media:
LinkedIn: ProtocolTodayAcademyofSoftDiplomacyandProtocol
Facebook:ProtocoltodayAcademy
Instagram:@ProtocolToday
Twitter:@protocoltoday