TABLEOFCONTENTS
MindsestSkills
essProtocol
ABOUTUS
ProtocolToday® in The Hague, The Netherlands, is an expert organisation in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence and offers customised, solution-based training programs in the public and private sectors
We are a capacity development company connecting values, cultures, organisations, individuals and societies worldwide
We capitalise on our global network and large experience in business and dealing with people worldwide We train executives to use soft and hard power in profit, non-profit, public and government sectors worldwide.
ProtocolTodayhastrainedover800executives,diplomatsandgovernmentofficialsinover53countries
Through our training programs, we enable executives to feel comfortable in dealing with people from different backgrounds in multiple settings
OUREXPERTS
AdrianaFLORES,MA
ExecutiveDirector|TheNetherlands
AdrianaisthefounderofProtocolTodayandanexperiencedconsultant nProtocolandDiplomacy
he has a Master of Arts in Protocol and Diplomatic Soft Skills and a ostgraduatedegreeinProtocolandCeremonialfromtheInternational hoolofProtocolandDiplomacyinBelgium.
driana has worked for Ambassadors, diplomats and distinguished mpaniesintheNetherlandsandabroad;ShealsoworkedattheVIPentrum at Amsterdam Schiphol Airport, where she received national nd international delegations, including members of royal families, plomaticcorps,celebrities,politicalandreligiousleaders.
driana has received the 2021 Ibero-American Medal granted by the undaciónHonorisCausaInternacional(FHCI),asymbolawardedbased nhercareerandprofessionalsuccess,whichhasbeentheresultofa storyofeffortandexcellencewithhercompanyProtocolToday
Prof.Dr.DewanandMAHADEW
ProjectManager|TheNetherlands
Dewanand is an international expert with business development experienceinmorethan60countries Heisthemanagingdirectorof NewEconomyStrategies, Dean of the International Business Development Academy and Professor in International Business and StrategicManagementatUBISUniversityinGeneva.
Hehasmaster’sdegreesinprocessengineering,industrialmanagement, marketing, and business management and a DBA degree in strategic management
Hespeaksatdifferentconferencesworldwideandisavisitingprofessorat various universities His specialisations include concept development, business models engineering, innovation strategies, entrepreneurship, valuepropositionsandstrategicalliances.
ACADEMY
BECOMEAMINDFULEXECUTIVEWITHTHESKILLSTONAVIGATE&OPERATE SMOOTHLYAROUNDTHEGLOBE.
Our programs are accredited by CPD (Continuing Professional Development) Standards Office UK
ProofIt’sTrainingYouCanTrust!
All masterclass programs are one-day programs, practical and concluded with an integrated (personalised) assessment
Allmasterclassescanbedeliveredinanycityaroundtheworld.
ProfileofParticipants
YoungDiplomatsandYoungBusiness people;
GovernmentRepresentatives:Ambassadors, Diplomats,HonoraryConsuls&Embassy Staff;
BusinessProfessionals:Entrepreneurs, Consultants,BusinessDevelopment Professionals;
Executives&Professionals:National&Local GovernmentOfficials,CityMarketing& InvestmentsPromotionExecutives| InternationalOrganizationsStaff;
ProfessionalsareactiveintheHospitality& TourismIndustry.
ACADEMY
Structure & Didactics
Learn Today & Practice Today!
The ProtocolToday masterclass programs are one-day programs concluded with an integrated (personalized) assessment
ProtocolToday moderators consist of internationally experienced academics and professionals with a strong background in international business, global relations, and protocol They are competent in connecting concepts and protocol to the daily practice of (international) directors, managers, and executives and can support this through their large international network and international references
Teaching/Learning
Teaching/learning takes place on the basis of the Action Learning Model This learning concept requires the active and interactive participation of the participants In a logical sequence, several topics are discussed through the integration of theory, cases, and assignments, enabling participants to develop a sound understanding of the underlying concepts and to share experiences Participants will develop their confidence and professionalism in international protocol and soft diplomacy skills
Assessment
Demonstrate understanding of the content of masterclasses;
Demonstrate facilitation skills through capstone assessment;
Deliver training program and write self-evaluation report for review, assessment & feedback
Certification
Successful participants will receive a Certificate from the ProtocolToday Academy, Netherlands, at EQF level 7 (European Union Qualification Framework, Master level), based on the five Dublin descriptions ((EU Criteria for Higher Education), with the Accreditation of CPD(ContinuousProfessionalDevelopment)
Participation
The Masterclass programmes can be delivered online or in class in any city worldwide
Itincludes: Full program; Action learning method; Digital reading material; Personalised evaluation; Certificate EQF 7 level of ProtocolToday Academy
TheMasterclassGMS-3InternationalBusinessProtocolcanbetaken separately,orasapartoftheExecutiveProgram,GlobalMindsetSklls E X E C U T I V E P R O G R A M G L O B A L M I N D S E T S K I L L S
Overview
The world is transforming into a global village and needs executives who can navigate smoothly across cultures
Globalization is changing the world in every aspect Traditional industrial economies are transforming into entrepreneurial economies
There is a need for leaders, entrepreneurs, directors, managers, government officials, consultants, and executives with global mindset skills, e g , the skills for profound relations management with people from different cultures and with different values
Local companies are becoming international and must deal, directly or indirectly, with foreign business partners. They must cooperate with international clients, colleagues, stakeholders, agents, employees, and others
Masterclasses
The Gloal Mindset Skills (GMS) Executive Program is composed of 7 masterclasses:
GMS-1InternationalBusinessEtiquette
GMS-2 Business Ethics & Professionalism
GMS-3 International Business Protocol
GMS-4 International Cultural Intelligence
GMS-5 Diplomatic Writing Skills
GMS-6 The Power of Gifts in Business & Diplomacy
GMS-7 Dine like a Diplomat
Formoreinformation,pleasevisit: www protocoltoday nl/academy/
GMS-3 INTERNATIONAL BUSINESS PROTOCOL
In today’s global economy and cross-border operations, there is an increasing need for understanding diplomatic protocol and making the right impressions
Protocol knows how to be comfortable and at ease, empowered with confidence and authority to make others feel genuinely welcomed and comfortable.
It is about creating the right environment for business and making an impact while maintaining courtesy and politeness in international affairs; meetings with ambassadors, government officials, international organizations, multinationals, corporations, and companies
Keytopicsinclude: International protocol and soft diplomacy, Enhanced personal and professionalimage,firstimpressions; Corporate and diplomatic communication skills, Business communicationwithpartnersfromallovertheworld; Strategiestogainaninternationaledge,Flags; Protocolinthecar,Seatingprotocolbyameeting; Importanceofrank&status,Makeaneffectiveentrance&mingle. M A S T E R C L A S S G M S3 I N T E R N A T I O N A L B U S I N E S S P R O T O C O L
Contact Information:
E:contact@protocoltoday.nl | M:+31(0)611681465 | W:www.protocoltoday.nl
TheHague,TheNetherlands
Social Media:
LinkedIn: ProtocolTodayAcademyofSoftDiplomacyandProtocol
Facebook:ProtocoltodayAcademy
Instagram:@ProtocolToday
Twitter:@protocoltoday