TABLEOFCONTENTS
MindsetSkills essEtiquette essProtocol alIntelligence;
ABOUTUS
ProtocolToday® in The Hague, The Netherlands, is an expert organisation in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence and offers customised, solution-based training programs in the public and private sectors.
We are a capacity development company connecting values, cultures, organisations, individuals and societies worldwide
We capitalise on our global network and large experience in business and dealing with people worldwide We train executives to use soft and hard power in profit, non-profit, public and government sectors worldwide. Through our training programs, we enable executives to feel comfortable in dealing with people from different backgrounds in multiple settings
ProtocolTodayhastrainedover800executives,diplomatsandgovernmentofficialsinover53countries
OUREXPERTS
AdrianaFLORES,MA ExecutiveDirector|TheNetherlands
Adriana is the founder of ProtocolToday and an experienced consultant n Protocol and Diplomacy he has a Master of Arts in Protocol and Diplomatic Soft Skills and a ostgraduate degree in Protocol and Ceremonial from the International chool of Protocol and Diplomacy in Belgium.
driana has worked for Ambassadors, diplomats and distinguished ompanies in the Netherlands and abroad; She also worked at the VIPentrum at Amsterdam Schiphol Airport, where she received national nd international delegations, including members of royal families, plomatic corps, celebrities, political and religious leaders.
driana has received the 2021 Ibero-American Medal granted by the undación Honoris Causa Internacional (FHCI), a symbol awarded based n her career and professional success, which has been the result of a story of effort and excellence with her company ProtocolToday
Prof.Dr.DewanandMAHADEW ProjectManager|TheNetherlands
Dewanand is an international expert with business development experienceinmorethan60countries Heisthemanagingdirectorof NewEconomyStrategies, Dean of the International Business Development Academy and Professor in International Business and StrategicManagementatUBISUniversityinGeneva Hehasmaster’sdegreesinprocessengineering,industrialmanagement, marketing, and business management and a DBA degree in strategic management
He speaks at different conferences worldwide and is a visiting professoratvariousuniversities Hisspecialisationsincludeconcept development,businessmodelsengineering,innovationstrategies, entrepreneurship,valuepropositionsandstrategicalliances
ACADEMY
Become a ProtocolToday Licenced Practitioner
The ProtocolToday Licensed Practitioner Specialist program is designed to train you as a coach, becoming a competent specialist to empower other leaders in ProtocolToday’s Masterclass programs under the license and support of ProtocolToday Academy.
Our programs are accredited by CPD (Continuing Professional Development) Standards Office UK.
ProofIt’sTrainingYouCanTrust!
Who Should Attend
Existing trainers and coaches working with executives, managers, professionals, government officials, and others; Consultants in image consulting, business etiquettes, and others; Protocol professionals seeking to advance and upgrade their professional credentials; Individuals who wish to start their own protocol & etiquette training business; Educators and professional corporate trainers and coaches; Executives are working in the private and public sectors.
ACADEMY
Structure & Didactics
Learn Today & Practice Today!
Allmasterclassescanbedeliveredinanycityaroundtheworld.
The ProtocolToday masterclass programs are one-day programs concluded with an integrated (personalized) assessment
ProtocolToday moderators consist of internationally experienced academics and professionals with a strong background in international business, global relations, and protocol They are competent in connecting concepts and protocol to the daily practice of (international) directors, managers, and executives and can support this through their large international network and international references
Teaching/Learning
Teaching/learning takes place on the basis of the Action Learning Model This learning concept requires the active and interactive participation of the participants In a logical sequence, several topics are discussed by integrating theory, cases, and assignments, enabling participants to develop a sound understanding of the underlying concepts and share experiences Participants will develop their confidence and professionalism in international protocol and soft diplomacy skills.
Aftertraining,participantswill:
Demonstrate understanding of the content of masterclasses; Demonstrate facilitation skills through capstone assessment;
Deliver training program and write selfevaluation report for review, evaluation & feedback;
Certification
Successful participants will receive a Certificate from the ProtocolToday Academy, Netherlands, at EQF level 7 (European Union Qualification Framework, Master level), based on the five Dublin descriptions ((EU Criteria for Higher Education), with the Accreditation of CPD (Continuous Professional Development).
Participation
The Masterclass programmes can be delivered online or in class in any city worldwide.
Successfulparticipantswill:
Receive official PTA Licensed Practitioner Certificate; Be listed as PTA Licensed Practitioner on ProtocolToday
Deliver at least one training program per year
Submit a self-reflection report; Participate in ProtocolToday refreshment programs
We specialised in business etiquette, business protocol, diplomatic protocol, cultural intelligence, and soft power skills. We train executives to use soft and hard power in profit, non-profit, public, and government worldwide Our training program enables them to feel comfortable dealing with people from different backgrounds worldwide L I C E N C E D P R A C T I T I O N ER
TheservicesandValueofourprograms
ToMaintainaPTAlicense,thelicenseehasto: GMS-01PTAQualifiedTrainer; GMS-1InternationalBusinessEtiquette; GMS-3InternationalBusinessProtocol; GMS-4InternationalCulturalIntelligence; GMS-7DinelikeaDiplomat.
M A S T E R C L A S S G M S1 I N T E R N A T I O N A L B U S I N E S S E T I Q U E T T E
GMS-1 INTERNATIONAL BUSINESS ETIQUETTE
Relations in business and social domains are more accessible if the concerned individuals are perceived as trustworthy, respectable, and have proper business etiquette
Executives must understand different personalities, nationalities, cultures, etiquette, and manners to achieve a professional image.
The three components of business etiquette (appearance, communication, and behaviour) are at the core of this masterclass.
Interactions, such as polite greetings, courteous conversations, and active listening, impact how others perceive you Knowing how to make a great first impression, dress appropriately, read body language, etc., helps you present yourself in an impactful way
Keytopicsinclude:
Business card protocol & handshake, Business customs & terminology; Professional communication, Hoe to dress appropriately, personalstyleanditsinfluenceonyourcommunication; The right way of behaving online in a business context, InternationalBusinessEtiquette; Polished diplomatic and formal social etiquette, Dress code: Formalandinformaldress.
GMS-3 INTERNATIONAL BUSINESS PROTOCOL
In today’s global economy and cross-border operations, there is an increasing need for understanding diplomatic protocol and making the right impressions.
Protocol knows how to be comfortable and at ease, empowered with confidence and authority to make others feel genuinely welcomed and comfortable
It is about creating the right environment for business and making an impact while maintaining courtesy and politeness in international affairs; meetings with ambassadors, government officials, international organizations, multinationals, corporations, and companies
Keytopicsinclude:
International protocol and soft diplomacy, Enhanced personal and professionalimage,firstimpressions; Corporate and diplomatic communication skills, Business communicationwithpartnersfromallovertheworld; Strategiestogainaninternationaledge,Flags; Protocolinthecar,Seatingprotocolbyameeting; Importanceofrank&status,Makeaneffectiveentrance&mingle M A S T E R C L A S S G M S3 I N T E R N A T I O N A L B U S I N E S S P R O T O C O L
Keytopicsinclude: Cultural&Emotionalintelligence,ThePowerofCulturein Business; Dimensionsofcultures,Intercultural&multicultural; Mindfulness,Analysisofculturesandimpactonprofessional behavior; Commonalitiesbetweendifferentcultures,Cultural communicationcontext; Non-verbalcommunicationdifferences,Powerdistance; Problemssolving&decisionmaking,Conflict/negotiation style;ThemodelofLewis; UsetheLewismodeltomanageyourinternationalteams, developEffectivecollaborationstrategies,andbuild relationships M A S T E R C L A S S G M S4 I N T E R N A T I O N A L C U L T U R A L I N T E L L I GE N C E
The Masterclass International Cultural enables participants to understand the power and dimensions of cultures.
It elaborates on the impact of cultures on negotiations, teamwork, contracting behaviour and management issues
A core element of the masterclass is the Lewis Model, based on research analysis of the impact of culture in 135 countries This model argues that humans from any country in the world can be divided into three clear behaviour-related categories: linear-active, multi-active and reactive
GMS-7 DINE LIKE A DIPLOMAT
Diningtableprotocol&etiquette,Handlingthesilverware. M A S T E R C L A S S G M S7 D I N E L I K E A D I P L O M A T
Good dining skills are a must when conducting business abroad or entertaining international clients in your own country Table manners (or lack thereof) can have an impact on how individuals, and the companies they represent, are perceived
This masterclass will reinforce your talents and provide valuable skills to enable you to master the appropriate skills in dining with executives from around the world, including host and guest duties, styles of eating, mingling proficiency and creating appropriate conversations
This masterclass uses discussions and a three-course meal to impart the knowledge and skills needed in various dining situations
Keytopicsinclude:
Protocol to make invitations, extend, accept, and cancel, Receivingofguests:whatshouldyoudoatthereceivingline?
Host duties and his protocol, Organizing a proper business luncheon;
Select restaurant, table setting, greeting guests, hospitality, and protocol aspects, Seating guidelines: correct seating for a businessmeal;
Contact Information:
E:contact@protocoltoday.nl | M:+31(0)611681465 | W:www.protocoltoday.nl
TheHague,TheNetherlands
Social Media:
LinkedIn: ProtocolTodayAcademyofSoftDiplomacyandProtocol
Facebook:ProtocoltodayAcademy
Instagram:@ProtocolToday
Twitter:@protocoltoday