Magazine Global Mindset No.5

International Business Protocol | International Business Etiquette Intercultural Communication | Diplomacy

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MAGAZINE GLOBAL MINDSET

Adriana Flores, MA Publisher

MAGAZINE FOR EXECUTIVES, DIPLOMATS AND STUDENTS ProtocolToday© magazine in English and Spanish aims to reach and connect executives, diplomats, entrepreneurs, consultants, students, and professionals who aspire to a career in cross-border operating organizations.

This Magazine offers you a space to develop soft diplomacy skills and protocol knowledge to add value to your professional career and promote your company internationally.

Our international writers share specialized articles and interviews about academic research, applied research, and self-reflection on international business diplomacy and protocol, cultural intelligence, international business etiquette, and business ethics.

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MAGAZINE GLOBAL MINDSET

By ProtocolToday Magazine Global Mindset The Netherlands.

No.5 October 2023

Editorial Team

Editorial board

Publisher Editor English Editor Spanish Photograpy Design

Dewanand Mahadew Wilfredo Pérez Ruiz

Adriana Flores Eric Muhia Wilfredo Pérez Ruiz Unplash Mariano Ruffa Almendra Pérez Blanco

Social Media: LinkedIn: ProtocolToday Magazine Global

Contact Information: E: contact@protocoltoday.nl M: + 31 (0) 6 1168 1465

Mindset VIP Special Edition Facebook: Magazine Global Mindset & VIP Special Edition Instagram: @ProtocolToday

W: www.protocoltoday.nl

Twitter: Magazine Global Mindset the

The Hague, The Netherlands

Netherlands

PROTOCOLTODAY Magazine Global Mindset© edited and published in English and Spanish Number 2. June 2023. It is a monthly publication of ProtocolToday©, M: +31 (0) 6 1168 1465, magazine@protocoltoday.nl, www.protocoltoday.nl | The Netherlands.

The partial or total reproduction of the contents and images of the publication without the prior authorisation of ProtocolToday is strictly prohibited.

GLOBAL MINDSET

content 9

VIP Interview with Reinier W.L Russell, Lawyer and Honorary Consul of Brazil to the Kingdom of The Netherlands

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How to master the art of communicating across cultures

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The rise of digital diplomacy: navigating the globalised landscape with cultural intelligence

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Is there only one way to eat?

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What is corporate identity?

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The importance of cultural understanding in diplomacy

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The power of the image: exploring the importance of the Second International Protocol & Soft Skills conference

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About the conference

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About the speakers at the international conference

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Be part of change

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Sponsors

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Media partners

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vip interview | entrevista vip

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VIP SPECIAL EDITION «Exclusive interviews with outstanding and internationally successful entrepreneurs and excellencies» 8

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VIP SPECIAL EDITION

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VIP interview with Reinier W.L Russell, Lawyer and Honorary Consul of Brazil to the Kingdom of The Netherlands

What does your company do?

We are a law firm in Amsterdam, the Netherlands, that has been in operation for nearly 80 years and specialises in international business in Dutch markets. We deal with all aspects of foreign investors on the Dutch

by Adriana Flores, Expert in market, whether they have subsidiaries here or protocol and soft diplomacy skills are just starting, whether they have employment here or are looking to relocate. As About Reinier Russell you are aware, the Netherlands is very safe, and everyone is bilingual.

The Firm Russell Advocaten was founded by Reinier Russell in 1943 by Mr. W.M.J. Russell, If you walk through a park in the Netherlands, especially for businesses. everyone speaks any language from all over the Reinier Russell specializes in corporate law, world, and people love it here. We have one human resources, real estate and government client with 300 employees, with only two Dutch issues. He has been a lawyer since 1990. He is people and 298 people from all over the world. also a certified mediator.

This makes the Netherlands a very Reinier is a member of the Board of Directors international country. We often say it is the of the International Society of Primerus Law gateway to Europe because if you make it here, Firms. In addition to his work as a lawyer, you will also make it in Germany, France, Reinier is an honorary consul of Brazil and Portugal, and Spain. director of various charitable institutions.

How is it like to be a successful businessman in the Netherlands?

Of course, the last two years during Covid were difficult; fewer incoming streams, less tourism, and the higher costs prevented people from visiting their families abroad. That was difficult for them, and governments stepped in to help business people with financial subsidies. We are still very much internationalfocused, making it more difficult. However, we now see a lot of work going on. People continue to flock to the Netherlands, believing it to be a haven.

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VIP SPECIAL EDITION

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VIP SPECIAL EDITION

How do you handle the cultural gaps?

To begin with, language is very important; some countries want lawyers who speak their language. We believe speaking a language is not as crucial as understanding someone’s business. We understand our clients’ businesses whether we are representing an airline or a local producer. We know the company’s circumstances. Finally, you have the court, where the judge reviews three or four parties per day, and we have to explain what is going on, what the specific circumstances are, and why being late in international delivery, for example, is so harmful to business and why there are damages. You will find that an hour later, the Judge is doing something completely different. Legally, you start with the contracts, establish the facts and circumstances of the case, and then go from there.

This compels us to visit our clients and walk through their operations to understand their processes better.

Can you give us a few examples of cases and how you handled the case from law and soft diplomacy perspectives?

Knocking down someone’s door is not always the best way to make a demand; it is better to first sit around a table and talk to someone. For a few years we have new instruments such as mediation, whereby we are seated around a table, discussing the needs of each party, how can we come to a mutual solution? and if that doesn’t work, then we can still go to court and seize someone’s assets. Such actions can make the other party afraid or start new fights, which are not always the best options. In some cases, it is strongly advised to begin with the talk or a simple request. There are numerous factors to consider, including the language spoken by the individual, regional and local issues, and the interests of both our clients and the opposing party.

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When dealing with clients, you must first serve their needs and respect them. However, we are dealing with actual Dutch courts and Dutch judges, and we know our way around the legal system. Fact-finding is critical because the facts are based on what is happening within the company. Working with executives is very different from working for a company with blue-collar workers and other circumstances.

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INTERCULTURA LINTELLIGENCE

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How to master the art of communicating across cultures

By Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat. KENIA

Intercultural communication in professional settings refers to exchanging information and ideas between individuals from different cultural backgrounds within a work environment. It is crucial in fostering understanding, collaboration, and effective decision-making among diverse teams.

Intercultural communication enhances productivity, innovation, and global business success by bridging cultural gaps.

Understanding Culture Intercultural communication skills are crucial in multinational companies, as understanding cultural dimensions like individualism vs collectivism and high vs low power distance helps team members navigate potential misunderstandings and adapt their communication styles. This can lead to better collaboration, increased efficiency, and improved business outcomes.

In addition, intercultural communication skills also play a crucial role in customer relations. By understanding diverse customer base’s cultural nuances and preferences, companies can effectively tailor their communication strategies to engage and connect with their target audience.

Stereotypes and biases in intercultural communication can cause misunderstandings and hinder collaboration, potentially offending those who value indirect communication. This can result in strained relationships and missed business opportunities. Thus, companies must educate employees about cultural norms and encourage open-mindedness to ensure successful intercultural communication.

However, even with education and openmindedness, misunderstandings can still occur.

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INTERCULTURA LINTELLIGENCE

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Barriers to Intercultural Communication Language barriers hinder effective intercultural communication as individuals struggle to understand each other due to differences in language proficiency. To overcome this challenge, team members can use strategies such as using simple and clear language, utilising visual aids or gestures, and employing translation tools or interpreters when necessary. Additionally, promoting language learning and providing language training opportunities within the team can help bridge the gap and enhance communication among team members from different cultural backgrounds. For example, in a multinational company, a group of employees from other countries may have varying levels of English proficiency. Team members can engage in regular language training sessions to ensure effective communication to improve their language skills. They can also use visual aids like charts or diagrams to convey complex ideas and concepts.

Nonverbal communication differences and their implications can also be addressed by providing cultural sensitivity training, which can help team members understand and interpret nonverbal cues from different cultures.

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Technology like video conferencing or instant messaging can enhance team collaboration by bridging nonverbal communication gaps, preventing misunderstandings and promoting better understanding. However, it is important to note that cultural sensitivity training may not always be effective in addressing nonverbal communication challenges. For instance, specific nonverbal cues may have completely different meanings or associations in some cultures, making it difficult for team members to interpret them even with training accurately. Additionally, relying solely on technology for nonverbal communication can be problematic, as technical issues and limitations can hinder the transmission of facial expressions and body language, leading to potential misunderstandings.

Misinterpretation of gestures, body language, and facial expressions can lead to miscommunication and conflicts within a team. Team members must be aware of these cultural differences and technology limitations to communicate effectively and avoid misunderstandings.

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INTERCULTURA LINTELLIGENCE

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diplomacy | diplomacia

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The rise of digital diplomacy: navigating the globalised landscape with cultural intelligence

By Christopher Crossley, Luxury lifestyle professional.

Trinidad and Tobago

In an era that saw many businesses and countries catapulted into digital transformation due to the COVID-19 pandemic, the world had to take stock of how diplomatic relations and professional interactions are conducted online. Definitely not to be merely mistaken for your general rules of Netiquette. Two interconnected developments that have emerged as essential elements influencing international relations and the corporate landscape are digital diplomacy’s rise and cultural intelligence’s importance in a modernised global workplace.

Digital Diplomacy: A New Paradigm in International Relations Digital diplomacy is described as using technology to conduct diplomatic activities, such as engaging with international and intergovernmental organisations and developing international cooperation.

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The internet, social media, and other platforms have been the driving force behind this transition, which has transformed how global entities interact and work together.

Using social media platforms as diplomatic tools is one of the key aspects of digital diplomacy. Leaders and diplomats leverage platforms like Twitter, Facebook, and Instagram to engage directly with citizens and audiences across international borders.

Moreover, digital diplomacy has proven instrumental in crisis management and public diplomacy. Governments can disseminate information rapidly during emergencies and engage with global audiences to manage perceptions. The COVID-19 pandemic showcased the significance of digital platforms in giving accurate information and coordinating international responses.

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diplomacy

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Cultural Intelligence: A Vital Skill in the Globalized Workplace A diversified workforce and business environment result from organisations expanding their activities across international borders in an increasingly connected world. The capacity to comprehend people from

various cultural origins, adapt to them, and communicate effectively with them is referred to as cultural intelligence. In light of this, cultural intelligence (CQ) has become crucial for both professionals and leaders.

In a globalised workplace, cultural intelligence goes beyond simply acknowledging cultural differences; it involves a deeper appreciation and understanding of diverse perspectives, norms, and behaviours. Professionals who possess proficiency in cultural intelligence are better equipped to navigate the landscape of crosscultural interactions and forge lasting relationships.

Research has shown that individuals with high levels of cultural intelligence are more likely to succeed in international assignments and are better equipped to lead diverse teams.

They demonstrate greater adaptability, empathy, and open-mindedness, which are crucial for effective communication and negotiation across cultures.

Synergy Between Digital Diplomacy and Cultural Intelligence The convergence of digital diplomacy and cultural intelligence shapes the future of international relations and globalised business environments. These two trends are not mutually exclusive; they often complement and reinforce each other.

Digital diplomacy provides a platform for strengthening cross-cultural understanding and interactions. Diplomats and leaders can interact with audiences from various backgrounds, exchange cultural perspectives, and encourage discussion on international issues using social media and social networks.

Through digital involvement, cultural diplomats can reach those previously shut out of traditional diplomatic relations and transcend geographic barriers.

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business etiquette

GLOBAL MINDSET

Is there only one way to eat?

By Claudia STOHMANN R. de A. Communicator, speaker, etiquette specialist.

BOLIVIA

Several centuries ago, the social Protocol and the Etiquette at the Western table allowed the image and the development in the way of eating, to reveal the level of education of people with a social lifestyle or a privileged status. , as it happened in the old monarchies, where the courtier was known and chosen, for such behavior.

Thanks to globalization, it would be expected that in our times, a significant majority knows this development. It should be natural and well-managed but mainly appropriate to the uses and customs of the different societies that make up our hemispheres.

Just as sushi became fashionable and many make an effort to eat with chopsticks, it would be interesting if there was a similar concern to learning to eat correctly with a knife, fork and spoon or the other ways other cultures take it.

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It is known that since the last century, the diplomatic world has focused on the “Continental Style”, which is considered the elegant, formal, practical and “universalized” style for business and high-level meetings; however, it cannot be denied. That the “American Style” exists, or with the fingers, or with a spoon and fork, or with chopsticks, or with the traditions of a “European Style” (assimilated by many as the continental style)- that refuses to disappear.

And although it is still seen in forums and participation groups on these issues, that there are radical positions of specialists in these matters about “what is the correct style of eating” disqualifying what does not resemble the continental style (often wrong taught), we are the specialists who defend RESPECT, good EDUCATION and COMMON SENSE as the foundations of good behavior, guiding us to adapt to the uses and customs of the wide world diversity.

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INTERCULTURA LINTELLIGENCE

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business etiquette | etiqueta de negocios

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When we get carried away by conventions, it is possible that we sin as disrespectful and lacking in good manners. As an example, it was the case so mentioned in Canada in 2006, when the Filipino boy Luc Cagadoc, then seven years old, was repeatedly humiliated along with his mother by the authorities of his Lalande school in Roxboro, for acting by his culture by eating with a fork and spoon and not eating “properly” with a knife and fork, like the way you eat in Canada.

Something similar happens with the “experts” who insist on abolishing the “American Way” because they consider it impractical or inappropriate. Could it be that they would also be willing to go around the world to judge and criticize the other ways of eating that do not fit the style recently imposed at the end of the last century as a fashion?

We should respond effectively to the need to accommodate ourselves with an open mind to the differences that enrich the culture of our planet.

Those cultures that historically have been modifying procedures and practices that since their origins have given rise to current practices such as the “Continental Style”, the “American Style, Zigzag or Switch”, and the “European or Hybrid / Fusion Style” that It brings together the “British”, “French”, “Italian” or “German” forms that historically, thanks to the royal houses and the aristocracy, set trends for the Western world, as well as other cultures, established their different ways of eating, thanks to religion or other particular traditions.

For everything written, the current “experts” should be called to show our expertise with all the knowledge that involves the cultural intelligence demanded in these times, to fulfil a complete role of teaching, without obtuse and disrespectful positions, which many times they only confuse those who want or need to know more about these topics.

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diplomacy

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What is corporate identity?

By Wilfredo Pérez, specialist in etiquette, and protocol. PERÚ

Sometimes concepts are often confused, which I suggest are addressed exhaustively due to their significant connotations. In this sense, I believe it is pertinent to contribute to clarifying the issue regarding “corporate identity.” We can define it as the way to project oneself to the public and communicate its value proposition to the multiple stakeholders of an organisation.

It groups tangible and intangible components. It is what the entity represents; it provides consumer enhancement, differentiates one business from others, and communicates its objectives, philosophy, activities and values. Its importance lies, among other things, in helping to retain your audience, improve customer awareness and increase competitive advantage. That is, it is your personality and is made up of three essential elements: mission, vision and values.

The “mission” indicates the business, the needs that its products and services cover, its market and its public image. It will be concrete, broad and realistic. According to expert Rafael Muñiz Gonzales, writer, international lecturer and strategic advisor, it is “the reason for the company’s existence. It conditions its present and future activities; it provides unity, a sense of direction and guidance in making strategic decisions.”

The “vision” is the dream about your very long-term positioning that excites shareholders, staff and suppliers. Detail what you want to be, your great endeavours, how you hope to achieve them, etc. For William Cuevas Amaya, sociologist and specialist in Public Administration, “It is the ability to see beyond, in time and space, and above others, it means visualising, seeing with the eyes of the imagination, in terms of the final result that is intended to be achieved.”

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diplomacy diplomacy

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Finally, there are the “values” called to define organisational management’s beliefs and regulatory rules. They constitute its philosophy and the support of its culture, and, in addition, it is a central aspect to delimit the “corporate identity”. They specify the comparative advantages that will guide their development; they show their beliefs in a shared way; they stipulate the behaviour of their members; Their plans of action orient them.

So, I reiterate what was stated in my article “What are corporate values?” Their establishment provides internal and external qualities to help check if they are on the right track to achieve their goals.

They have vital importance in the image of the business. These guiding principles must be expressed in your vision and mission and reflected in your policies.

They represent a kind of “vertebral columns.”; It would be advisable for them to be clear, mandatory, easy to implement and explained in the induction and training processes.

Its usefulness compromises all its members.”

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There are the “corporate values” of the company, the employees and the product or service. The first are those adopted by the institution; the second corresponds to the conduct of its members; The third refers to the characteristics of your goods or services. In my opinion, they represent unavoidable pillars and are closely linked by the individual postulates of their managers. Ethical leadership is conclusive and has a downward effect on employees; it is impossible to ignore its influence on the knowledge of the organisation.

We ignore the “mission”, the “vision”, and the “values” as notions expressed only in the corporate memory, in social networks, in pompous speeches or paintings located in the offices. They must be evident in everyday life; They will be present in the interaction with all their audiences; They are an active part of the “DNA” of a corporation, guide and inspire your future. It is advisable to implement training programs aimed at your staff, to know their natural scope and subject their validity to constant evaluation.

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diplomacy

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The importance of cultural understanding in diplomacy

By Eric Muhia, International Studies and Diplomacy Graduate Student and Young Diplomat. KENIA

Introduction Cultural understanding in diplomacy is the awareness and appreciation of the diverse and complex aspects of culture that shape the identities, values, beliefs, and behaviours of people and nations. It is also the ability to communicate, interact, and cooperate with people from different cultural backgrounds respectfully and constructively.

Importance of Cultural Understanding in Today’s globalised world Cultural understanding in diplomacy is relevant in today’s globalised world because it can enhance mutual trust and respect among countries and peoples. By being aware and appreciative of the diverse and complex aspects of culture that shape the identities, values, beliefs, and behaviours of others, diplomats can reduce stereotypes, prejudices, and misunderstandings that may hinder effective communication and cooperation.

Secondly, cultural understanding in diplomacy can foster dialogue and cooperation on global issues that require collective action and coordination. Many of the challenges and opportunities that the world faces today, such as climate change, human rights, trade, security, and development, are influenced by cultural factors and perspectives. By understanding and respecting these issues’ cultural diversity and complexity, diplomats can find common ground, generate creative solutions, and build partnerships.

Thirdly, cultural understanding in diplomacy can promote peace and stability. Culture can be a source of conflict or a resource for peace, depending on how it is perceived and managed. By recognising and addressing the cultural dimensions of conflicts, diplomats can prevent or resolve disputes arising from cultural differences or grievances. By promoting and supporting the cultural rights and aspirations of people and nations, diplomats can also contribute to preventing violence and extremism.

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Finally, it can protect and advance each country’s national interests and values.

Culture is an integral part of a country’s identity, image, and influence it has in the world. Diplomats can enhance their country’s soft power and cultural diplomacy by communicating, showcasing, and sharing their culture with others. By being able to appreciate and learn from the culture of others, diplomats can also enrich their country’s knowledge and innovation.

In addition, cultural understanding in diplomacy can enrich the diversity and creativity of humanity. Culture is a dynamic and evolving expression of human creativity and heritage. Diplomats can foster intercultural dialogue and exchange by celebrating and sharing civilisations’ cultural achievements and contributions.

By protecting and preserving cultural diversity and heritage, diplomats can ensure its sustainability for future generations.

How can cultural differences Diplomatic Relations?

impact

Cultural differences play a role in diplomatic relations and negotiations, as they can create communication barriers that hinder the process.

It’s necessary to understand how counterparts from different cultures perceive your culture and research them; before entering negotiations. Negotiators should prepare to cope with cultural differences when making deals in several countries, as the diversity of the world’s cultures makes it impossible to understand them all.

Different cultures have negotiation styles and techniques that can impact the negotiation process. For instance, physical touching is a cultural norm that can affect negotiations, and regional Chinese negotiation differences exist in intra- and international negotiations.

One of the significant challenges when negotiating with people from different cultures is the potential for misunderstandings, such as interpreting the American drive to stipulate all contingencies as a need for more confidence in the underlying relationship. Another challenge is the potential for negative perceptions of one’s culture, which could negatively impact the negotiation’s outcome.

Knowing how others perceive your culture and adjusting your approach during negotiations is crucial for better results. In conclusion, cultural understanding plays a significant role in diplomatic relations and negotiations.

Understanding cultural differences can help overcome communication barriers and lead to successful negotiations that benefit all parties involved.

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The power of the image: exploring the importance of the second international protocol & soft skills conference November 17th, 2023 Online – Global

By Almendra Perez, ProtocolToday Project Manager MEXICO Studies reveal that…

In today’s globalized world, the ability to navigate diverse cultures, project a positive image, and possess strong soft skills has become increasingly vital.

ProtocolToday has explored the importance of the concept of Image Power for individuals, companies and countries. Doing business with foreign companies, especially during nearshoring processes, can be challenging for executives from different sectors due to language barriers, cultural differences, lack of established protocols, and limited knowledge of international business etiquette and skills. of negotiation. These hard and soft skills are intertwined with one’s professional image and crucial in building lasting client relationships. Executives can minimize misunderstandings and succeed in their business ventures by empowering themselves with the right skills and image.

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According to studies, in the professional field, 45% of recruiters use social networks to evaluate potential candidates. Personally, it only takes 0.1 seconds to form a lasting impression of a stranger. Additionally, from a business perspective, an impressive 46% of consumers say they are willing to pay more for products from brands they can trust. The image of a country of origin has a significant impact, as consumers use these signals to differentiate between products and make purchasing decisions.

Benefits The audience will gain invaluable insights from renowned international experts in protocol, business etiquette, public relations, diplomacy and international business.

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By attending the International Protocol and Soft Skills Conference organized by ProtocolToday and Iberoamericanas FHCI Netherlands on November 17th, the public will have the opportunity to broaden their perspectives and participate in meaningful exchanges of ideas. This event promises to be a strong platform to stay updated on current trends and practices to cultivate a global mindset and develop essential soft skills.

5 benefits of attending “The Power of Image” conference 1.Exchange ideas with world-class experts: The conference provides an active and engaging platform to interact with experts with in-depth knowledge of protocol, soft skills and international business. Attendees can benefit from their experience, gain new perspectives, and participate in thoughtprovoking discussions.

2. Improve intercultural competence: In an increasingly interconnected world, intercultural competence is essential.

Attending this conference exposes attendees to a wide range of cultures, allowing them to develop a deeper understanding of global dynamics and to succeed in international environments.

3. Develop soft skills: Soft skills, such as effective communication, emotional intelligence and leadership, are highly valued in today’s professional landscape. “The Power of Image” conference offers sessions to enhance these essential competencies, empowering participants to excel in their careers.

4. Expand professional network: The conference brings together professionals from various industries, creating extensive networking opportunities.

Building connections with like-minded people, experts, and potential mentors can open doors for collaboration, career advancement, and future business prospects.

5. Gain a competitive advantage: A solid personal brand and excellent interpersonal skills differentiate professionals in today’s competitive job market. Attending “The Power of Image” conference provides participants with the knowledge and tools to improve their brand, making them stand out to potential employers or clients.

Participating in the “Power of Image” conference is a valuable investment for professionals seeking to excel in their careers, improve their soft skills and project a positive international image.

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EAST MEETS WEST A U S T R A L I A | A S I A | A F R I C A | E U R O P E | A M E R I C A’S

Dr. Jorge Navarro

Director de Asuntos Diplomáticos en la Revista Macroeconomía MÉXICO

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Conferencia Internacional de Protocolo & Habilidades Blandas 17.NOV.23 We want to empower students, who will be the future of multicultural relations, international trade and will promote intelligent strategies for the sustainable development of the world.

Image is becoming a leading aspect of our daily lives. An adequate image allows us to share, impress, influence and it plays a determining role in our personal and professional lives.

Be a part of change and sponsor 1, 5 or 10 students to participate in “The Power of Image”, International Protocol and Soft Skills Conference.

Image strategy allows us to achieve our personal objectives and materialize the objectives of our organizations in business and in (international) communities.

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SPONSORS

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Galbe International sources and distributes products worldwide for the European market and Hispanic-origin markets.

Business and diplomatic events are supported in the Netherlands.

Get 20% discount on your services until November 17th, 2023

Info about Galbe International

Info sobre Russell Advocaten contact@protocoltoday.nl

We thank the prestigious law firm Russell Advocaten, Amsterdam, for sponsoring this International Protocol & Soft Skills Conference 2023.

During this conference, Russell Advocaten will provide 15 hours of free legal services (to be provided during the months of September 2023 to February 2024).

Terms and conditions and privacy policy will apply. contact@protocoltoday.nl For more than 75 years, Russell Advocaten has solved problems for large and medium-sized businesses, governments and individuals, domestically and internationally. The Firm has been recommended by Legal 500 since 2005.

NewEconomyStrategies provides services to SME companies in business development, contracting, internationalisation, and making their business model smart and efficient.

CONTACT: Dr. Dewanand Mahadew mahadew@outlook.com

Our pillars are: Knowledge & business platform Global Network Entrepreneurial Services Innovation & Sustainable Skills Contracting & Project Management

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COLABORATION PARTNERSHIPS WITH PROTOCOLTODAY FIPI MASTER IN NTERNATIONAL BUSINESS ETIQUETTE AWARD To qualify for the FIPI Master in International Business Etiquette Award, the candidate must provide a Certificate issued by ProtocolToday of successful completion of the 'The Power of Image in International Business Etiquette' Executive Program with Protocol Today.

Info aboutMaster in Etiquette

Young American Business Trust and ProtocolToday cooperate to conduct, support, develop and implement programs, projects and activities of mutual interest, aimed at developing young entrepreneurs and assisting in the social and economic development of young people through entrepreneurship and self-development programs.

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MASTERCLASSES

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“Success is not final;, failure is not fatal; it is the courage to continue that counts.”

– Winston Churchill

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