Magazine Global Mindset No.6

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MAGAZINE GLOBAL MINDSET

Adriana Flores, MA Publisher

MAGAZINE FOR EXECUTIVES, DIPLOMATS AND STUDENTS ProtocolToday© magazine in English and Spanish aims to reach and connect executives, diplomats, entrepreneurs, consultants, students, and professionals who aspire to a career in cross-border operating organizations.

This Magazine offers you a space to develop soft diplomacy skills and protocol knowledge to add value to your professional career and promote your company internationally.

Our international writers share specialized articles and interviews about academic research, applied research, and self-reflection on international business diplomacy and protocol, cultural intelligence, international business etiquette, and business ethics.

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MAGAZINE GLOBAL MINDSET

By ProtocolToday Magazine Global Mindset The Netherlands.

No.6 December 2023

Editorial Team

Editorial board

Publisher Editor English Editor Spanish Photograpy Design

Dewanand Mahadew Wilfredo Pérez Ruiz

Adriana Flores Eric Muhia Wilfredo Pérez Ruiz Unplash Mariano Ruffa Almendra Pérez Blanco

Social Media: LinkedIn: ProtocolToday Magazine Global

Contact Information: E: contact@protocoltoday.nl M: + 31 (0) 6 1168 1465

Mindset VIP Special Edition Facebook: Magazine Global Mindset & VIP Special Edition Instagram: @ProtocolToday

W: www.protocoltoday.nl

Twitter: Magazine Global Mindset the

The Hague, The Netherlands

Netherlands

PROTOCOLTODAY Magazine Global Mindset© edited and published in English and Spanish Number 2. June 2023. It is a monthly publication of ProtocolToday©, M: +31 (0) 6 1168 1465, magazine@protocoltoday.nl, www.protocoltoday.nl | The Netherlands.

The partial or total reproduction of the contents and images of the publication without the prior authorisation of ProtocolToday is strictly prohibited.

GLOBAL MINDSET

content

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VIP Interview with H.E. Jamal Al Musharakh, Ambassador of the UAE to the Kingdom of the Netherlands

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The power of a global mindset: how citizens shape a nation's brand

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International Protocol & Soft Skills conference “The Power of Image”

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Receiving a diplomat

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What is social responsibility?

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We were part of the chance!

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52nd National Day of the United Arab Emirates

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YABT - ProtocolToday Academy

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Diplomatic Council - ProtocolToday

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FIPI Master in International Business Etiquette Award

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The Art of Gift Giving

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vip interview

GLOBAL MINDSET

VIP SPECIAL EDITION VIP Interview with H.E. Jamal Al Musharakh, Ambassador of the UAE to the Kingdom of the Netherlands 8

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VIP SPECIAL EDITION

GLOBAL MINDSET

VIP Interview with H.E. Jamal Al Musharakh, Ambassador of the UAE to the Kingdom of the Netherlands.

H.E. Jamal Al Musharakh has the current position of Ambassador and Permanent Representative of the United Arab Emirates to the United Nations and other International Organizations in Geneva.

by Adriana Flores, Expert in protocol and soft diplomacy skills

What is it like to be an ambassador?

This is a question I believe I am being asked for the first time. I think that being an ambassador is embodying what your country stands for and what your country has provided you with as stepping stones toward becoming an ambassador. For us in the UAE, our leadership is very keen to provide the right opportunities from birth, whether it is education, opportunities for higher education, and providing the population with the skills to not only deal with future challenges but also opportunities.

The traditional view of an ambassador is that he or she is political. However, an ambassador must also be equipped to deal with a wide array of focus areas, such as cultural or economic issues. As the world’s issues have become more thematic and dynamic, so has the role of an ambassador.

Climate change, youth empowerment, and women’s empowerment are all top priorities for us in the UAE. As an ambassador, one must be adaptable to convey the country’s policy on these issues when serving abroad.

I have been appointed as Ambassador to the Kingdom of the Netherlands and submitted my credentials a week ago. Today is actually the third month since I have been here, and I am looking forward to truly conveying our foreign policy in our thematic focus areas and working on them together with The Netherlands.

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VIP SPECIAL EDITION

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VIP SPECIAL EDITION

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What are your first impressions of The Netherlands?

Since my arrival, until I presented my credentials to the King, I have been greeted with the utmost hospitality.

What are your specific experiences as the UAE’s representative in the Netherlands?

I have been here for three months, and all I can say is that I have been treated with the utmost hospitality from the moment I stepped off the plane until I presented my credentials to His Majesty the King. Indeed, I want to share the UAE experience with the Netherlands and further explain the UAE’s priorities and the commonalities we share with The Netherlands.

There are many similarities, common focus areas, and future visions, such as the focus on food security and climate change. I have also been assigned as the Commissioner-General of the UAE Pavilion at the Floriade EXPO, which will take place over the next six months. We want to tell the story of the UAE and our focus on environmental preservation and climate change.

The UAE will also host Cop 28 in Abu Dhabi, and since I know that climate change is a focus topic of The Netherlands, too, we are looking forward to working together with the Netherlands.

How do you deal with cultural gaps? Can you share some of the lessons learned with our readers?

The UAE is a 50-year-old country that recently celebrated its 50th anniversary. We are very up to date on world cultures because the UAE is home to over 200 nationalities.

Furthermore, we have established ourselves as a regional beacon of tolerance and coexistence.

For example, we have established ties with countries that we would not have been expected to establish a relationship with ten or twenty years ago. I am referring to the Abraham accords in this context and our establishment of ties with Israel almost two years ago.

We also hosted the world during Expo 2020, which allowed us to learn more about different cultures. I consider myself fortunate in that cultural differences do not exist for me as a diplomat. First and foremost, I come from a young and innovative country, and I am the UAE’s youngest Ambassador abroad.

That has accustomed me to deal with different cultural gaps that may exist.

Read more

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DIPLOMACY

GLOBAL MINDSET

THE POWER OF A GLOBAL MINDSET: HOW CITIZENS SHAPE A NATION’S BRAND Written by Christopher Crossley, Luxury Lifestyle Professional Trinidad & Tobago

A country’s brand is no longer only the duty of its government or diplomats in the connected world today. It is a joint effort including all of its residents, whose viewpoints, behaviours, and attitudes are essential in determining how the outside world views their country. A global mindset among its population is one important characteristic that can greatly influence a country’s branding. The article will examine how a nation’s citizens with a global mindset can be the catalyst behind strengthening their country’s reputation.

Understanding the Global Mindset: An awareness of global issues, a readiness to interact with people from different cultures, and an open mind are traits of a global mindset. It embraces our planet’s connection and spans across geographic barriers.

When nationals embrace a global mindset, they make a number of contributions to their nation’s branding: Cultural Ambassadors: Citizens who appreciate and respect other cultures become de facto cultural ambassadors for their nation. Whether through cuisine, art, music, or fashion, they can showcase the richness of their country’s cultural heritage to the world.

Economic Growth: A global mindset often leads to international business collaborations and trade relationships. Entrepreneurs and business professionals who think globally can attract foreign investment, create jobs, and stimulate economic growth, all of which enhance their nation’s economic brand.

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diplomacy

GLOBAL MINDSET

Positive Experiences for Tourists: Travelers often judge a nation by the experiences they have with its citizens. A welcoming and friendly populace can leave a lasting impression on tourists, encouraging them to return and share their positive experiences, which, in turn, bolsters the nation’s reputation as a tourist destination.

Innovation and Creativity: A global mindset fosters creativity and innovation.

Advocacy for Global Issues: Citizens with a global mindset are more likely to engage with global challenges such as climate change, human rights, and international cooperation.

Their advocacy on these issues reflects positively on their nation and can lead to meaningful global change.

The importance of citizens in establishing a country’s brand cannot be overstated at a time when countries continue to compete for recognition and power on the international scene. Nationals with a global mindset can be a great benefit, fostering healthy relationships, economic expansion, and cross-cultural interchange. When people live up to the ideals of transparency, diversity, and cooperation, they not only represent their country but also actively contribute to its image, which in turn shapes how the outside world views them. Citizens with a global outlook are not only advantageous in an increasingly interconnected world, but they are also essential for any country hoping to make a positive and long-lasting impact on the international scene.

Effective Communication: In an age of instant communication and social media, citizens can become powerful communicators for their nation. A global mindset encourages them to share their stories and experiences, providing authentic and relatable narratives that can positively shape perceptions.

International Relations: National governments often rely on their citizens to build people-to-people relationships with other nations.

Exchange programs, educational initiatives, and volunteer work are all opportunities for citizens to foster goodwill and cooperation, contributing to their nation’s diplomatic brand.

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Citizens who think beyond borders are more likely to develop groundbreaking technologies, arts, and ideas, which can enhance their nation’s reputation as a hub for innovation.

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diplomacy

GLOBAL MINDSET

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diplomacy & PROTOCOL

GLOBAL MINDSET

INTERNATIONAL PROTOCOL & SOFT SKILLS CONFERENCE “THE POWER OF IMAGE” Written by Eric Muhia, an International Studies and Diplomacy Graduate Student and Young Diplomat.

The International Protocol & Soft Skills Conference “The Power of Image” organised

by ProtocolToday and Iberoamericanas FHCI was a groundbreaking one-day event that brought together a diverse group of experts and professionals to explore the multifaceted concept of image in the global context. The conference, aptly titled “The Power of Image”, aimed to bridge cultural divides and foster a deeper understanding of how image shapes perceptions, influences interactions, and impacts success in today’s interconnected world.

Held on November 17th, 2023, providing a convenient and accessible platform for participants from across the globe. The event featured a dynamic lineup of speakers from various fields, each bringing their unique perspectives and expertise to the table. The conference facilitated insightful discussions about the current trends, practices, and challenges in a global mindset and soft skills, and how to use image as a tool for companies and individuals.

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The participants learned the importance of etiquette, protocol, personal branding, public relations, media visibility, and collaboration in a globalised world. The conference provided a unique platform for professionals worldwide to connect, learn, and grow. The conference attracted participants from different fields and regions, such as diplomats, business leaders, academics, consultants, and students. In addition, the conference enabled the participants to exchange ideas and learn from world-class experts who shared their insights, experience, and advice on topics related to protocol, diplomacy, image, and soft skills.

The speakers also answered the questions and comments from the participants, creating an interactive and engaging atmosphere.

The conference organisers envisioned the following outcomes based on the theme and the format of the conference: enhanced understanding of the significance of image in personal and professional success.

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diplomacy & PROTOCOL

GLOBAL MINDSET

The conference aimed to help the participants understand how format well as a provides They were held globally organised damagea gained valuable knowledge and skills globally can influence their personal and professional success and how to use it as a competitive advantage in a globalised world. The conference covered topics such as etiquette, protocol, personal branding, public relations, media visibility, and cross-cultural communication, all essential elements of creating and maintaining a positive image.

Development of practical strategies for building and managing a positive image. The conference also aimed to provide the participants with practical strategies for building and working a positive online and offline image. The conference offered tips and advice from world-class experts on how to create a personal brand, dress and behave appropriately in different contexts and situations, communicate effectively and persuasively, and handle challenging scenarios and crises—improved crosscultural communication and collaboration skills. The conference also aimed to enhance the participants’ cross-cultural communication and collaboration skills, crucial for working and living in a diverse and interconnected world. The conference also encouraged the participants to network, interact, and learn from each other’s perspectives and experiences.

The session featured seven speakers from different backgrounds and expertise, who shared their insights, experience, and advice on various topics related to protocol, diplomacy, image, and soft skills. The session was opened by H.E. MINAMI Hiroshi, Ambassador Extraordinary and Plenipotentiary of Japan to the Netherlands, who welcomed the participants and highlighted the importance of image and reputation in diplomacy and international relations. He also discussed the topic of “Soft Skills in Japan”, and how the Japanese culture and values influence how they communicate and interact with others.

Snjezana Maclean, Finance Director at FIPI Image Strategist & Corporate Stylist, discussed creatin a personal brand and a professional image that reflects one’s values, goals, and personality. She explained the concept of “Dress to Impress for Exposure & Impact”, and how to choose the appropriate attire, accessories, and colors for different occasions and audiences. She also gave some tips and examples on enhancing one’s image through grooming, posture, and body language.

Read more

The conference’s first session is globalised with different focus on the theme of “The Power of Image” and focus. and how it can affect one’s personal and professional success in a globalized world.

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GLOBAL MINDSET

WE ARE LOOKING FOR YOU!

SPECIALIST WRITER Responsible for creating high-quality content focused on: International trade etiquette Business ethics and professionalism International business protocol International cultural intelligence Diplomacy

SEND YOUR CV & PORTFOLIO TO: magazine@protocoltoday.nl

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pROTOCOL

GLOBAL MINDSET

RECEIVING A DIPLOMAT Written by Gustavo Caballero, Journalist, Broadcaster, and Specialist in Ceremonial and Protocol.

The diplomatic protocol rules are based on the so-called principle of international courtesy, a set of rules of etiquette, respect and esteem established for the correct and harmonious reception of foreign authorities who visit us.

Usually, we are more accustomed to seeing these types of events in large cities, whether within a province or the nation.

But what happens when a small city, with no more than 15,000 inhabitants, receives such high Authorities?

Fear can immediately haunt us because it seems to be an event not within our reach. Let me tell you that it is within reach, that nothing is impossible, and that everything will turn out wonderfully if we know. .

A municipality must be prepared for an event of these characteristics, where the person responsible for the Protocol and Ceremonial area comes into play. He is the one who will do everything he can to achieve it The InternationalIn principle, this official must set his objectives based on the following items: Review the day, time, place and space for the event.

Our agenda is our inseparable object and on which we will base ourselves to set the arrival date of such an important visit.

Knowing about it well in advance will help us organise ourselves.

Knowing when it will arrive gives us the certainty of knowing when we should have everything ready.

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pROTOCOL

GLOBAL MINDSET

Usually, and this should not happen, visitors are not generally so punctual; however, under no circumstances should we naturalise that point. Everything must be ready at least 60 minutes before the event.

Having precisely the space where the Diplomat will be received is an essential detail since there we will begin to plan which sector of the space will be allocated, according to the development of the ceremony to be implemented.

Creating a work team with the most diverse and efficient tasks is essential.

How are we going to work with the national symbols of both countries?

As we well know, National Symbols identify a national state.

Before the Diplomatic visit, when we receive you in our municipality, we will have in mind the following:

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The Flag of each country Hymns Signing of the Honor book.

Gift delivery Reception When we refer to comparative cultures, we can affirm that even the smallest detail has a culture.

Before a diplomatic visit, we must do our best and study their culture well. Verbal and nonverbal language is an important point to keep in mind.

Thorough knowledge of the country and the culture of whoever dresses us will give us the image we look for as hosts. Diplomatic visits are essential, not only because they relate to us officially and commercially, achieving excellent international relations, but they also allow us to transmit an appropriate personal and corporate image.

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pROTOCOL

GLOBAL MINDSET

WHAT IS SOCIAL RESPONSIBILITY?

Written by Wilfredo Pérez, specilaist in etiquette and protocol. Peru

It is common to hear diverse, confusing and distorted concepts. Some give different interpretations to a philosophy that has gradually evolved. In this regard, we can identify Individual Social Responsibility (ISR) and Corporate Social Responsibility (CSR).

Each one has its undoubted peculiarities.

Both contribute to cooperating in resolving the needs of a certain social context and are focused on the general interest.

We will start by describing the RSI. It refers to a person’s commitment through various tasks and decisions in favour of their community. It alludes to the “sense of belonging” and, therefore, to her involvement in providing her intervention in initiatives aimed at the “common good.”

Daily chores can make a difference and generate “socially responsible” behaviour. For example, complying with paying taxes, separating organic and inorganic waste, maintaining vehicles to reduce pollution, reducing the use of disposable containers or intentionally donating blood.

Let us remember that all our actions have repercussions and generate impacts, in one way or another, in our society.

The exercise of RSI is related to civic maturity, especially citizen and democratic values. Learning to feel the environment as an integral part of our lives will make it possible to develop countless acts of helping others through non-governmental and charitable organizations. This implies leaving the “comfort zone” for a few moments and integrating ourselves into the space in which we interact to contribute to enhancing our existence, no matter how simple it may be.

Volunteer programs are a great option. They consist of activities of welfare, educational, cultural, sports or environmental conservation interest – carried out by men and women – outside of labour, civil servants or commercial agencies in which young people, professionals and older adults participate.

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diplomacy pROTOCOL

GLOBAL MINDSET

These tasks strengthen self-esteem, encourage social skills, make it easier to adhere to our community and stimulate essential principles in human connection such as kindness, tolerance, and coexistence, among others of undeniable value in conceiving a population with bonds of brotherhood.

CSR expresses the organization’s vision, mission and values and highlights respect for employees, their families and the community.

This perspective is independent of the products or services offered, the sector to which it belongs, its size, characteristics or nationality.

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It is an indicator of the spirit of providing value. No company is forced to become “socially responsible”; However, it is a moral mandate to insert it into your actions.

It demands generating financial dividends accompanied by legal and ethical obligations such as respecting the residents and establishing a healthy connection with its different audiences and at the levels at which it is articulated.

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GLOBAL MINDSET

Galbe International sources and distributes products worldwide for the European market and Hispanic-origin markets.

Business and diplomatic events are supported in the Netherlands.

Get a 20% discount on your services until February 2024

Info about Galbe International We thank the prestigious law firm Russell Advocaten, Amsterdam, for sponsoring this International Protocol & Soft Skills Conference 2023.

Info sobre Russell Advocaten contact@protocoltoday.nl

Russell Advocaten will provide 15 hours of free legal services to be provided during December to February 2024.

Terms and conditions and privacy policy will apply. contact@protocoltoday.nl For more than 75 years, Russell Advocaten has solved problems for large and medium-sized businesses, governments and individuals, domestically and internationally. The Firm has been recommended by Legal 500 since 2005.

NewEconomyStrategies provides services to SME companies in business development, contracting, internationalisation, and making their business model smart and efficient.

CONTACT: Dr. Dewanand Mahadew mahadew@outlook.com

Our pillars are: Knowledge & business platform Global Network Entrepreneurial Services Innovation & Sustainable Skills Contracting & Project Management

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WE WERE PART OF THE CHANGE!

International Protocolo & Soft Skills Conference 17.NOV.23

ProtocolToday sponsored university students from various universities in Mexico, the Netherlands and Japan

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GLOBAL MINDSET

-52nd National Day of the United Arab EmiratesMr Ali Rashed Alshehhi, Acting Chargé d'Affaires, I express our utmost gratitude for allowing us to celebrate with you and your distinguished guests during the 52nd National Day of the @United Arab Emirates on 27-11-2023 at Kasteel in Wittenburg organised by the Embassy of the United Arab Emirates to the Kingdom of the Netherlands.

Adriana Flores and ProtocolToday team.

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GLOBAL MINDSET

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GLOBAL MINDSET

Young American Business Trust y ProtocolToday cooperaran mutuamente para conducir, apoyar, desarrollar e implementar programas, proyectos y actividades de interés mutuo, destinados a desarrollar jóvenes emprendedores y ayudar al desarrollo social y económico de los jóvenes a través de programas de emprendedores y autodesarrollo.

About YABT About Protocoltoday

YABT - ProtocolToday Academy Collaboration

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GLOBAL MINDSET

DIPLOMATIC COUNCIL - ProtocolToday Collaboration

About Diplomatic Coucil About Protocoltoday The Diplomatic Council, partner of ProtocolToday, is a global think tank, a worldwide business network and a charity foundation. More than twelve years ago, it was founded to link diplomacy, business leaders, science’s leading minds and society’s frontrunners in resolving mankind’s biggest challenges.

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The organisation is based on the firm conviction that a thriving economy bringing prosperity to mankind is one of the best guarantors of peace. The key to this is economic diplomacy, which provides a solid foundation for international understanding.

The organisation incorporates the connection between diplomacy and economic growth into all of its endeavors.

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GLOBAL MINDSET

Join the Diplomatic Council

Award Ceremony at the Diplomatic Council Gala Event Ambassador Dr. Heinrich Kreft, Member of the Diplomatic Council Presidents Board

Global Think Tank The United Nations has granted the Diplomatic Council the highest status that can be achieved for a non-governmental organisation (NGO): the special consultative status with the Economic and Social Council (ECOSOC) of the United Nations.

This status entitles the Diplomatic Council to attend UN sessions and make written and oral statements at international UN conferences and events.

Consequently, the Diplomatic Council has the opportunity to globally support the interest of economic diplomacy, express its views and influence the work of the Economic and Social Council: a flourishing economy that brings prosperity to mankind is one of the best peace guarantors worldwide.

Diplomatic Council members can apply to become UN delegates and attend UN sessions in New York, Geneva and Vienna. By offering this unique opportunity, the Diplomatic Council opens to its members access to one of the most exclusive, global contact networks with regard to economic and social issues.

Worldwide Business Network The Diplomatic Council has translated its goal of promoting international understanding into an economic mandate. Against this background, it is a global business network providing a platform for diplomats, business leaders and societal personalities to meet and enrich each other.. This global business network is organized across all major industries and divided in sectoral forums, programs, initiatives and missions. The Secretariat General serves to establish contacts between business members and member companies who wish to benefit from this global network.

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GLOBAL MINDSET

Diplomatic Council Advisory & Professional Services (DCAPS) plays a significant role as a consulting practice in management. With support from the global network whose members are dignitaries, C-level executives, ambassadors, and politicians, DCAPS offers very unique capabilities to clients. The management consulting services focus on solving complex challenges through on-demand, agile and multidisciplinary teams. The Diplomatic Council has the unique advantage of its global network of members to fuel the growth of DCAPS through unparalleled client relationships, business development opportunities, investment opportunities, and high caliber of expertise across numerous domain areas. DCAPS serves clients across all industries and geography.

Medical Programs The Diplomatic Council medical programs are designed for patients striving for more safety, security and quality and for healthcare organizations offering highest quality treatment for international patients. This spectrum includes medical tourism, tourism medicine, and medical services for business travelers and expatriates.

Charity Foundation The Diplomatic Council Foundation was established to support social good around the world. The organization is committed to the promotion of human rights, peace and security for every life, and sustainable development.

Award Ceremony at the Diplomatic Council Gala Event Ambassador Dr. Heinrich Kreft, Member of the Diplomatic Council Presidents Board

It was decided that donations are to be used in particular for the protection and education of children and adolescents all over the world. It has therefore established a worldwide program offering its members to take over educational sponsorships, in particular for orphans. The donations are used for example to finance a study of a child or adolescent which cannot afford education without external assistance. The objective is to expand this program in the upcoming years finding more and more godparents for under-privileged children.

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Further information: www.diplomaticcouncil.org If you are interested in becoming a member, please contact ProtocolToday adriana@protocoltoday.nl

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FIPI Master in International Business Etiquette Award FIPI AWARD MASTERY IN ETIQUETTE IN INTERNATIONAL BUSINESS.

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