Magazine Global Mndset English Edition No.8

MAGAZINE GLOBAL MINDSET

Adriana Flores, MA

MAGAZINE FOR EXECUTIVES, DIPLOMATS AND STUDENTS

ProtocolToday© magazine in English and Spanish aims to reach and connect executives, diplomats, entrepreneurs, consultants, students, and professionals who aspire to a career in cross-border operating organizations.

This Magazine offers you a space to develop soft diplomacy skills and protocol knowledge to add value to your professional career and promote your company internationally.

Our international writers share specialized articles and interviews about academic research, applied research, and self-reflection on international business diplomacy and protocol, cultural intelligence, international business etiquette, and business ethics

Publisher

MAGAZ GLOBA MINDS

By ProtocolToday Magazine Global Mindset

The Netherlands.

No.8 March 2024

Editorial Team

Publisher Editor English

Editor Spanish Photograpy Design Coordinator

Adriana Flores

Eric Muhia

Wilfredo Perez

Unplash

Mariano Ruffa

Paulina Villa

Contact Information:

E: contact@protocoltoday.nl

M: + 31 (0) 6 1168 1465

W: www.protocoltoday.nl

The Hague, The Netherlands

Editorial board

Dewanand Mahadew

Wilfredo Pérez Ruiz

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PROTOCOLTODAY Magazine Global Mindset© edited and published in English and Spanish Number 7. Januay 2024. It is a monthly publication of ProtocolToday©, M: +31 (0) 6 1168 1465, magazine@protocoltoday.nl, www.protocoltoday.nl | The Netherlands.

The partial or total reproduction of the contents and images of the publication without the prior authorisation of ProtocolToday is strictly prohibited.

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Interview, H E Hiroshi Minami, Ambassador Extraordinary and Plenipotentiary of Japan to The Kingdom of the Netherlands

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VIP SPECIAL EDITION

«Exclusive interviews with outstanding and internationally successful entrepreneurs and excellencies.»

Exclusive VIP Interview

H.E Hiroshi Minami, Ambassador Extraordinary and Plenipotentiary of Japan to The Kingdom of the Netherlands.

独

Interview by Rahul Mahadew, BSc. in Political Science, MSc. In Public Management THE NETHERLANDS

Could you briefly overview your role and responsibilities as a Japanese diplomat for leaders?

I am enjoying my life as a diplomat in the Netherlands The Netherlands and Japan have a very long history of relations, starting, which started in 1600 and in 1600, so it has lasted for more than 400 years There are quite a lot of Dutch people who are very familiar with the Japanese culture There is a significant volume of economic activities in the two countries’ private sectors How we can support the economic activities of the private sector is an important issue And of course, there are cultural exchanges between the two countries, which we should support as a government

⽇本国の外交官としての役割と責任を端的 にお教えいただけますか。

オランダで外交官としての⽣活を楽しんで います。オランダと⽇本の関係には、1600 年に始まり、400年以上も続いている⾮常に ⻑い歴史があります。⽇本の⽂化に親しむ オランダ⼈の⽅々が多数いらっしゃいます し、両国の⺠間部⾨ではかなりの経済活動 が⾏われています。私たちが⺠間部⾨の経 済活動をどのようにサポートできるかは重 要な課題です。もちろん、両国の間では⽂ 化的な交流も⾏われており、政府として⽀ 援すべきことです。

What kind of perceptions do you think the JapanesepeoplehaveoftheNetherlands?

If I ask the average Japanese people about their perception of the Netherlands, they might raise tulips and windmills The problem is that people are usually preoccupied with the stereotypical images of other countries Similarly, if I ask the Dutch people about their impression of Japan, they might say Mount Fuji and Sushi. The challenge for a diplomat is overcoming these stereotypes and presenting the real situations or images of the current Japan

⽇本⼈はオランダに対してどのようなイメー ジを持っているとお考えですか。

般の⽇本⼈の⽅にオランダのイメ ジを尋 ねると、チュ リップや⾵⾞を挙げるかもし れません。このように、他の国にまつわるス テレオタイプのイメ ジにとらわれているこ とは問題です。同様に、オランダ⼈に⽇本の 印象を尋ねると、富⼠⼭や寿司を挙げるかも しれません。外交官にとっての課題は、この ようなステレオタイプに打ち勝ち、現在の⽇ 本の実情やイメ ジを提⽰することです。

How do you think expectations of you have formedyourtimehereintheNetherlands?

I might be able to stay here for about three years. I have already spent one year here since my arrival In the next two years, I want to do my best to promote the friendship between the two countries To achieve this, the embassy should support economic activities and cultural exchanges, as I mentioned earlier, and we should encourage more high-level visits between the two countries.

オランダ滞在中に、⼤使閣下の期待するも のはどう形成されてきましたか。

私は3年ほどは滞在できるかもしれません。 渡蘭してから既に1年が過ぎました。これか らの2年間、⽇蘭友好のために全⼒を尽くし たいと考えています。そのためには先ほど も申し上げたように、⼤使館として経済活 動や⽂化交流を⽀援すべきですし、両国間 のハイレベルな訪問をもっと奨励すべきだ と考えています。

What three words in your language would you use todefineyourjobasadiplomat?

As a diplomat, the first important thing is integrity, the second is the personal relationship, and the third element is learning I believe these three elements will be highly critical to diplomatic life.

外交官としての仕事をご⾃分の3つの⾔葉で 定義するならば、どの⾔葉を選ばれますか。

外交官として⼤切なことは、第 に誠実さ、 第⼆に⼈間関係、第三は学びです。この3つ の要素は、外交官として⽣きる上で⾮常に重 要であると考えています。

How do you experience these three values in yourday-to-daywork?

When posted at our permanent mission to the United Nations in New York, I visited many of my counterparts in other missions as courtesy calls. One of them told me that personal relationships are the most important part of multilateral diplomacy. That struck me and became my motto as a diplomat As for integrity and learning, I believe these are common qualities for diplomats and other professions. Without the integrity, people will not trust you As for learning, we diplomats change our positions every three or four years, and when we are posted to one country, we must learn a lot about its background, history, and culture. The learning is quite common and important for us

⽇々の任務で、この3つの価値をどのよう に感じていらっしゃいますか。

ニューヨークの国連常設代表部に赴任して いた際に、他の代表部のカウンターパート の⽅々を表敬訪問したことがあります。そ

の際に ⼈が、多国間外交において最も重 要なのは個⼈的な関係だと語ってくれまし た。私の中にその⾔葉は残り、以来、私の 外交官としてのモットーになりました。

誠実さと学びについては、外交官だけでは

なく他の職業にも共通する資質だと思いま す。誠実さがなければ、⼈々から信頼され ることはありません。学びについては、私

たち外交官は3・4年ごとに⽴場が変わるた め、赴任する際にはその国の背景や歴史、 ⽂化について多くを学ばなければなりませ ん。ですから、私たちにとってこのような 学習はごく 般的で重要なことです。

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ETIQUETTE AND PROTOCOL ARE THE KEY TO ACCESS A NEW WORLD

Introduction

Written by Dario, Economist, specialist in local planning and regional development, master in

rural development. CANADA

In Spanish, the phrase ‘the cherry on top’ (la cereza en el pastel) symbolizes the idea that something good can consistently be elevated to perfection by adding that extra touch, akin to the irresistible allure of a cherry on a cake. This expression encapsulates the essence of my recent revelation a profound dive into the subtle and influentialrealmofetiquetteandprotocol.

A STYLISH TOOL

Recognizing that etiquette and protocol are indispensable in both professional and personal spheres, they play a pivotal role in shaping a positive image and fostering meaningful relationships. Within the realm of my work as an international coach and speaker, the application of etiquette and protocol yields multiple advantages, encompassing the cultivation of a professional image, the establishment of robust business relationships, the promotion of cultural diversity, adept handling of delicate situations, and the compelling charisma of leaving a remarkable impression through refined manners.

From navigating the intricacies of handling a business card still relevant despite my inclination towards sustainability to the art of dining beside an ambassador, etiquette and protocol act as keys to unlocking a new world. You may have lived without these keys for the entirety of your life, feeling content with your existing knowledge. However, possessing these keys opens doors to a world you may not have known existed, one teeming with productivity and profitability.

THE MASTER KEY

My professional universe revolves around the cooperative sector and business training, aiming to enhance productivity through a culture of cooperation. My understanding of etiquette and protocol was initially limited to hosting higher-quality events, adhering to essential rules for entertaining special guests and maintaining a proper presentation order. However, this is merely the starting point.

In my professional endeavours, protocol is the key to unlocking new topics and soft skills that distinguish me in the market, even among individuals or companies within my sector.

Recognizing and applying etiquette and protocol according to each country’s unique cultural, religious, and business contexts is imperative internationally, given the inherent diversity in these aspects. Importantly, this knowledge has enabled me to delve deeper into cooperation and solidarity.

Each culture boasts distinct social norms and expectations, and a lack of awareness or respect for these can lead to misunderstandings and unnecessary tensions. Cultural etiquette, spanning greetings, gestures, and business practices, allows for establishing profound and respectful connections that nurture cooperation and solidarity. Neglecting or misinterpreting religious considerations can result in a lack of cultural sensitivity, potentially jeopardizing professional opportunities or causing avoidable tensions that impede the cultivation of cooperative and mutually supportive relationships.

In the global business arena, adapting to each country’s specific norms and expectations is paramount for establishing robust relationships and ensuring the success of business transactions.

From my perspective, it serves as a testament to clients that I have taken the time to understand their codes, customs, rules of engagement, and worldview. Only by comprehending their unique context can I truly delve into developing strategies for cooperation and solidarity.

CONCLUSION

Business contexts exhibit wide-ranging diversity worldwide, encompassing leadership styles, negotiation techniques, and collaborative practices. Appreciating these variations and respecting local business standards can be the defining factor between international success and failure. Companies and professionals who adeptly apply etiquette and protocols showcase a genuine commitment to cultural adaptation and fortify their business relationships and global reputation. While it’s regrettable that my deeper exploration into business etiquette and protocol did not occur sooner, I am immensely gratified to possessthismasterkeynow

InternationalBusinessEtiquette

BusinessEthics

InternationalPrototol

CulturalIntelligence

ThePowerofGiftsinBusiness

DinelikeaDiplomat

NEW HORIZONS: MASTERING DIPLOMATIC INTRODUCTIONS

Written by Elizabeth Soos, a specialist in etiquette.

AUSTRALIA

The Times of India headline on 28th January 2024 screamed: “China’s Top Diplomat at Meeting with US Official Urges Washington Not to Support Taiwan Independence.” The news article explained that Chinese Foreign Minister Wang Yi and US national security adviser Jake Sullivan met in Thailand for high-level talks and previously in Malta and Vienna. No doubt, with the tensions brewing before the negotiations, diplomats from these countries would have made calls of introduction to each other as a matter of urgency to keepavenuesopenfortalksinthefuture

In their 2014 work, researchers Sale and Neale underscored introductions’ role in initiating, developing, and sustaining relationships. They emphasised that practical communication skills are essential to creating relationships founded on mutual trust and respect Their research delved into the significance of introductions as the initial step in building rapport and establishing connections.

Sale and Neale said how you communicate when you first meet someone affects how your relationship will go later. They investigated how people introducing themselves can make others see them as trustworthy, likeable, and professional. Through study and analysis, they showed how critical introductions are for personal or professional relationships Their findings provide valuable insights for individuals seeking to navigate social and professional landscapes with finesse and efficacy, highlighting the pivotal role of effective communication in creating meaningful connections.

So, how can a diplomat in a new post make successful calls? The aim of making calls is to introduce yourself at the post The greater your exposure to diverse individuals, the higher the probability of feeling at ease and achieving success in a fresh undertaking. What sort of calls can you expect to make? Expect three types of calls: official, office, and social calls. Official calls are in-person meetings hosted at an embassy or residence, where a formal invitation is sent.

Office visits remain the primary method for employees to meet their new colleagues. Social or informal calls can be hosted at home or out Invitations are made via phone calls or invitations. In both instances, an exchange of business cards is advised. While social calls to homes are still observed in some locations, informal social events, phone communications, and invitations have become more prevalent for initial introductions.

If your role involves interactions with the host country’s government or its residents, scheduling appointments for meetings in their offices is advisable. It’s common practice for chiefs of missions to conduct office visits to counterparts from other foreign missions, adhering to diplomatic precedence. By local practices, your spouse may accompany you to either one social or official call, if not your spouse, then a colleague.

The Times of India underscores the critical importance of diplomatic introductions in building trust and respect. With tensions evident before the negotiations, diplomats from both countries likely engaged in introductory calls to establish rapport and maintain open avenues for future talks. Research by Sale and Neale also says how you introduce yourself can affect how people see you later. By understanding the impact of introductions on perceptions of credibility and professionalism, diplomats can navigate negotiations with finesse, hopefully leading to a smoother process and a favourable resolution.

Please note: All countries may have varying mission customs. Consider consulting your country’s foreign affairsmanualorseekingguidancefromtheprotocolofficer

IMPORTANCE AND TYPES OF PROFESSIONAL ETHICS

Sometimes,wehearpeoplesay,“Youmustactethically,”“Howunethical,”or “Thisisnotethical,”amongcountlessstatementsconcerningtheurgencyofits incorporationintotheworkplace However,whatisobvioustosomeisnot apparenttoall.Achievingitsfullvaliditydemandsexplicitconditionsthat avoidframingthebusinessworkofcountlessmenandwomen.

Written by Wilfredo Perez, social etiquette and public relations. PERU

Ethics involves including rules that indicate how to behave to ensure decent performance. It allows you to demonstrate attitudes and habits consistent with the organisation’s corporate values and that, in addition, must be sustainable over time Therefore, we refer to the principles we choose to guide our actions and decisions.

It is possible to proceed ethically with proper self-esteem, clarity in decision-making, and firmly-held principles, although not everyone may welcome or accept them. Such elements must be integrated unequivocally. In the name of “pragmatism”, in countless circumstances, it is intended to bracket ethics Also, the majority’s will, agreement or pressure does not imply a correct decision. Hence, there is enormous importance in proceeding, at all times, independently and far from outside interference.

We should not seek refuge in the actions of others to justify ourselves. Let us act individually; we decline to resort to various forms of “moral disconnection” to minimise or protect our positions. Ethics requires autonomy, firmness, conviction, and courage. Remember!

The work environment makes it possible to realise the difficulties and misunderstandings about its implementation or its coincidence with corporate policies. However, it enhances the image, grants credibility and provides prestige. It is a magnificent letter of introduction and represents added value. In short, it will unfold new opportunities and achievements.

Below, I explain several practical recommendations beyond our hierarchy for the workplace These are only reflections and suggestions associated with sound business practices, whose value will depend on the solvency and conviction to interpret the obligatory transcendence of ethics unambiguously.

Make transparency a style of action. This is part of a virtuous circle designed to promote trust and, therefore, the creation of a coexistence that will facilitate sustainable reciprocity with its collaborators, clients, and suppliers Likewise, it provides a space that is more convenient for business.

Practice loyalty. It is one of the most esteemed values due to its vast impact. It will manifest your entire identity and commitment to the organisation. However, it is challenging and an environment full of temptations, betrayals, and ephemeral fidelities.

Please be cautious and use your best judgment. Maintain the utmost confidentiality, even when discussing topics not explicitly labelled as confidential. The table will make it easier to make it worthy of consideration Be the owner of your silence instead of a slave to words expressed in moments of recklessness. This quality can ensure your job stability.

Assume tolerance as an expression of your soft skills. Be able to forge a healthy interaction with those who, for religious, social, ideological, and sexual motivations, have views opposite to yours. Apply empathy and accept human differences. Discrepancies provide us with learning, contributions and positive connotations.

Be consistent in what you think, feel, say, and do Propose to exercise scarce decency in a context dominated by interests, calculations, and opportunism. Have the power to communicate what you conceive – maintaining adequate correctness and tact – and decline to declare what others wish to hear. Avoid flattering or conniving comments. This customary shame is usually disguised by submission, apathy, and sordid mutis in teachers’ meetings.

Exercise respect as a factor of integration. Recognition of the rights of others, good education, and kindness distinguish open doors, enhance personality, and generate an optimal space for understanding It will make connecting with your peers more pleasant and contribute to an excellent work environment.

Our performance demonstrates our values and guidelines and, especially, reveals the genuine dimension of our ethics. Let us have the indissoluble conviction of internalising it as an inspiring and hopeful light despite the darkness, obstacles and apathy we face. I look forward to the words of the famous Australian writer Morris West: “Example is the lesson that all men can read.”

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NewEconomyStrategies provides services to SME companies in business development, contracting, internationalisation, and making their business model smart and efficient

Our pillars are:

Knowledge & business platform

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mahadew@outlook com

CHILE: IN SEARCH OF AN INTERNATIONAL INSERTION FROM THE REGIONS

Written by Felipe Hernández, International affairs – CHILE

A country with striking geographical contrasts from the Atacama Desert to majestic Patagonia, Chile stands out for its rich history and ever-growing economy. Despite these achievements, the international insertion of its territories has been, to a certain extent, an underdeveloped factor in the country This article will explore how Chile, particularly the Los Ríos Region – one of the country’s 16 –is entering a world where borders no longer represent limitations. To fully understand the context in which this international insertion is taking place, it is essential to delve into Chile’s idiosyncrasies. Located in the southwestern region of South America, Chile is home to a diverse population ranging from metropolises to indigenous communities rooted in their ancestral traditions. Chile is renowned for its political and economic stability in the region, making it an attractive destination for foreign investment Martínez (2020) points out, “Chile’s cultural diversity and political stability make it a uniquemeetingpointfordiversepoliticaltraditionsandpracticesinSouthAmerica.”

Paradiplomacy, a concept of international activities carried out by subnational entities such as regions or cities, has become a powerful tool in the globalized world and is gaining increasing relevance. Although para diplomacy in Chile has yet to reach its full potential, it is constantly evolving thanks to the territories’ efforts. Rodríguez (2018) argues that “para diplomacy is an essential tool for subnational territories in the era of globalization, allowing them to have a stronger voice on the international stage ”

Currently, Chilean regions are taking a proactive role by actively participating internationally. We focus on the Los Ríos Region, one of Chile’s 16 regions, characterized by its natural beauty with crystal clear rivers and lakes and its growing interest in international insertion. This region understands that cooperation and openness to the world are essential for sustainable development and long-term prosperity.

On the road to international insertion, trust emerges as an invaluable asset and a solid foundation for international relations. Visits by international representatives from various nations play a crucial role in building this trust. When leaders and delegations from other countries visit the Los Rios Region, a tangible connection goes beyond formal protocols.

These meetings are not simply ceremonial but opportunities to exchange knowledge, establish lasting business relationships and strengthen diplomatic ties that endure over time. Trust, once established, becomes the foundation on which strong business alliances and ongoing cooperation agreements are built. Foreign companies are more willing to invest in a region they trust, and the Los Rios Region has learned that building and maintaining this trust are worthwhile long-term investments.

The internationalization of a region is not only limited to openness to the world but also to the ability to make the most of the opportunities that such openness offers. In the case of the Los Ríos Region, various actions have been implemented, which range from the promotion of local culture to the participation of its companies in high-level events to make the most of the opportunities that arise.

González (2021) highlights that “the internationalization of regions not only opens doors to trade and investment but also fosters cultural and educational exchange vital for sustainable development.” The international insertion of the Chilean regions is not merely a development strategy but a declaration of intent. Chile positions itself as a proactive and reliable global player, sending a powerful message of openness and long-term commitment to the international community.

Of course, this process of international insertion has its challenges. From managing diplomatic relations to promoting local identity in a globalized world, the Los Ríos Region faces obstacles and opportunities as it moves toward a future that is more interconnected with the world. Today, Chile has established itself as a prominent tourist destination in the heart of South America, attracting the attention of travellers worldwide. This attraction is due to the incomparable richness of its culture, exquisite gastronomy, and impressive natural landscapes that delight the senses of some tourists. However, Chile’s success is not limited to tourism, as its economy has experienced steady and sustainable growth over the past decades, becoming an exemplary model for other countries in the region.

The implementation of paradiplomacy, a concept that involves the active participation of different regions in a country’s foreign policy, has played a fundamental role in strengthening Chile’s image abroad.

Despite centralist fears, the Los Ríos Region is a prominent example of this approach, as it has established strong alliances with subterritories of various countries, including China, Indonesia, the Philippines, Spain, Brazil, and Argentina This effort has allowed the region to position itself as a territory that projects its presence to the world.

Understanding that the relationship with other territories requires long-term management focused on sustainability and stability is essential. To achieve these goals, Continuous commitment, cooperation, and shared values are necessary. In this way, Chile will not only be able to attract more travellers but also contribute significantly to the global stage through its regions committed to paradiplomacy. It is vital to remember that managing the relationship with other territories cannot be short-term, as this could negatively affect its sustainability and stability. Therefore, constant commitment and cooperation are needed to ensure the relationship’s success Promoting shared values is also vital in this management, as this can strengthen relationships and foster collaboration.

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Why ProtocolTodaY?

ProtocolToday, The Hague, Netherlands, is a leading company with a global mindset. Its experts are in international protocol, diplomatic soft skills, international business etiquette, cultural intelligence, and negotiation

The company is fully equipped to help executives and organizations in the private and public sectors master the skills that will allow them to cooperate efficiently, with excellence and distinction, and meet the needs and expectations nationally and internationally

KEY CHALLENGES FOR ORGANIZATIONS IN THE 21ST CENTURY

Building the correct image and perception of the organization, its profile and qualities;

Generating a bridge of understanding to close cultural gaps in a professional environment;

Being the engine (first impressions) that connects interested parties; Being an instrument in the construction of commercial and cultural relationships;

Doing business with foreigners while navigating cultural barriers; Knowing and applying negotiation systems; Communicating effectively to cause the desired impact

THE IMPORTANCE

Knowledge of Protocol and soft diplomatic skills are tools to develop a Global Mindset in business. These tools help you increase productivity in your company, minimize misunderstandings, open new opportunities for fruitful and lasting collaborations, and naturally create a positive impact, taking care of your personal and business image

WHAT MAKES THE PROTOCOL AND SOFT SKILLS ACADEMY DIFFERENT

ProtocolToday is fully equipped to:

Offer customised training based on solutions for the public and private sectors

Deliver online or in-person masterclasses to professionals from all over the world; Train and consult in English and Spanish languages;

Equip executives with the learning, action model “Learn today and practice today”;

Each masterclass is an experience and will enrich and transform your life as a professional;

Our programs are accredited by Continuing Professional Development (CPD) in the UK and adhere to high standards and quality

It has qualified international specialists

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International Seminar

On28th2024,English sessión

The "Women as Cultural Ambassador" Seminar on March 28, 2024, delved into the pivotal role of women in cultural diplomacy Speakers emphasized the significance of cultural exchange, communication, and collaboration in fostering positive relationships on a global scale Key discussions highlighted women's leadership in driving cultural diplomacy's impact, fostering international cooperation, and promoting understanding across diverse cultures. The event underscored the importance of protocol and etiquette in cross-cultural interactions, advocating for women to be more dominant in these areas

Furthermore, the seminar emphasized empowering women in leadership roles to drive meaningful change and inclusivity Speakers shared insights on leveraging cultural exchanges to build bridges between nations and foster a more harmonious global community Participants were inspired to embrace their roles as cultural ambassadors, recognizing the potential of cultural diplomacy to shape a more interconnected world. The event concluded with a call to celebrate cultural heritage, champion women's contributions, and continue working towards a more inclusive and interconnected global society

Read more...

On28th2024,SpanishSessión

PROTOCOLTODAY and the International Honoris Causa Foundation organized the International Seminar, “Women as Cultural Ambassadors,” which was held virtually from the Netherlands on International Women’s Day. This important event, broadcast in English and Spanish, brought together a wide audience from more than 30 countries.

Adriana Flores, executive director of PROTOCOLTODAY, highlighted the professional prestige of the speakers and the quality of the topics shared. In her turn, Marco Tardelli, president of the International Honoris Causa Foundation, pointed out that women are active protagonists in the significant changes in society. “We want them to occupy a significant space to promote their effective Hispanic American leadership in the United Nations Organization,” he emphasized

She referred to the business strategies: “We are looking to diversify assets due to the changes that have occurred in Latin America in recent times.” Financial and fiscal complexity drives global wealth transformation “The new generations are looking to invest in technology companies,” she stated. She explained the phenomenon of globalisation and its influence on the administration of wealth management Businesses are increasingly complex due, among other reasons, to the knowledge revolution reflected through “artificial intelligence ”

She added: “After the pandemic, we are looking for digital business innovation to unite markets and move from one place to another, taking advantage of the situation in the region. To do this, mechanisms must be used based on the financial reality and political changes in the countries.” Consequently, the “country brand” is essential and “favours the business climate and allows a stable tax regime.”

We thank our strategic and media allies for their successful collaboration

Public Relations is Key to Success

ProtocolToday has found a strategic partner in euromarcom public relations.

Public perception is more important today than ever before. Online and social media have created an information overload that hardly anyone can keep up with. It is becoming increasingly difficult for organizations and companies to penetrate this jungle of information with their core messages. However, a high level of awareness and trust among the target group is an indispensable asset regardless of the industry, countries and markets in which you operate.

With this in mind, ProtocolToday has entered into a partnership with European Marketing Communications (euromarcom), a very special kind of public relations agency. euromarcom has been the PR agency of choice for the global Diplomatic Council since its inception over twelve years ago. The Diplomatic Council is a globally active think tank with consultative status to the United Nations. This UN Consultative Status is the highest recognition an organization can have. With this worldwide network, euromrcom public relations can achieve unique successes for its clients like no other PR agency.

NationalandglobalPR

euromarcom pr is headquartered in Germany

The agency is, therefore, particularly suitable for companies and organizations that want to strengthen their presence in this heartland of Europe. But Euromarcom also works internationally: many clients use the agency to become better known throughout Europe, Asia, or North America Global PR can be controlled with a single point of contact if required.

The core of euromarcom's business involves collaborating with the media. To this end, the client's core messages are translated into a strategic PR campaign and communicated to the appropriate target group via the media. The agency maintains a database with more than 10,000 media contacts worldwide. Since its foundation over 40 years ago, the agency has maintained personal contact with many key media, which are used for the benefit of clients.

PR in the Digital Age

In order to use PR effectively in the digital age, it is important to:

Create a strong online presence: A company's website, social media pages, and other online content should be well-designed and informative.

Be active on social media: Social media is a great way to connect with customers and other stakeholders.

Generate compelling content: Content should be interesting, informative, and relevant to the target audience.

Build relationships with journalists: Journalists are a key source of media coverage.

euromarcom is one of the top players in all four areas.

Many reasons to hire a PR agency

The reasons for hiring a PR agency can be many and varied. The most common reasons are strengthening sales, opening up new markets and countries, increasing brand awareness, improving image, attracting investors, finding qualified personnel, increasing the company value, selling a company or interest in taking over a company.

A small excerpt from the client list includes Lufthansa, Chrono24 (“The world’s watch market”), DuBois, Deutsche Telekom, eBay, Stanford University, Philips, Facebook, Samsung, Zeiss, The Luxury Network, and, of course, the Diplomatic Council, as well as many other smaller and medium-sized enterprises and startups. The agency is also frequently commissioned by government organizations and NGOs.

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The United Nations has granted the Diplomatic Council the highest status that can be achieved for a non-governmental organisation (NGO): the special consultative status with the Economic and Social Council (ECOSOC) of the United Nations. This status entitles the Diplomatic Council to attend UN sessions and make written and oral statements at international UN conferences and events

Consequently, the Diplomatic Council has the opportunity to globally support the interest of economic diplomacy, express its views and influence the work of the Economic and Social Council: a flourishing economy that brings prosperity to mankind is one of the best peace guarantors worldwide

Diplomatic Council members can apply to become UN delegates and attend UN sessions in New York, Geneva and Vienna

By offering this unique opportunity, the Diplomatic Council opens to its members access to one of the most exclusive, global contact networks with regard to economic and social issues.

WorldwideBusinessNetwork

The Diplomatic Council has translated its goal of promoting international understanding into an economic mandate. Against this background, it is a global business network that provides a platform for diplomats, business leaders, and societal personalities to meet and enrich each other. This global business network is organized across all major industries and divided into sectoral forums, programs, initiativesand missions

The Secretariat General serves to establish contacts between business members and member companies who wish to benefit from this global network

Diplomatic Council Advisory & Professional Services (DCAPS) plays a significant role as a consulting practice in management With support from the global network whose members are dignitaries, C-level executives, ambassadors, and politicians, DCAPS offers very unique capabilities to clients The management consulting services focus on solving complex challenges through on-demand, agile and multidisciplinary teams. The Diplomatic Council has the unique advantage of its global network of members to fuel the growth of DCAPS through unparalleled client relationships, business development opportunities, investment opportunities, and a high calibre of expertise across numerous domain areas. DCAPS serves clients across all industries and geography

CharityFoundation

The Diplomatic Council Foundation was established to support social good around the world The organization is committed to the promotion of human rights, peace and security for every life, and sustainable development.

It was decided that donations are to be used in particular for the protection and education of children and adolescents all over the world It has, therefore, established a worldwide program offering its members to take over educational sponsorships, in particular for orphans The donations are used, for example, to finance a study of a child or adolescent who cannot afford education without external assistance The objective is to expand this program in the upcoming years finding more and more godparents for under-privileged children.

MedicalPrograms

The Diplomatic Council medical programs are designed for patients striving for more safety, security and quality and for healthcare organizations offering highest quality treatment for international patients This spectrum includes medical tourism, tourism medicine, and medical services for business travelers and expatriates

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The Netherlands doing business with Thailand

Tripartite Collaboration and MOU Signing Ceremony between ProtocolToday

The Netherlands, Dusit Thani College Thailand, and The Diplomat Network Thailand to upskill service internationally through Protocol and Social Etiquettes Exchange Program.

On 22nd March 2024, Dusit Thani College, a leading institution in the field of hospitality business education dedicated to internationalization led by Dr Praweena Kasai, Vice Rector of Student Affairs, signed a memorandum of understanding with two organizations: Protocol Today, specializing in international protocol and international business cooperation, and The Diplomat Network, experts in conducting international activities, diplomacy and meticulously caring for VIP guests with global service skills. The objective is for all three organizations to exchange and mutually benefit from learning skills and valuable experiences Additionally, this opens opportunities for Dusit Thani College students to train in soft skills and communication skills, fostering their development into quality personnel for the service industry at both national and international levels

“Understanding the rules of the protocol is crucial in the luxury service industry,” said Mr Simon David Lloyd, Dean of Hospitality Management at Dusit Thani College “In particular, understanding the expectations of VIPs from around the world will be a vital skill for future entrepreneurs and workers in the hotel and service industries, helping them elevate the level of service within their hotels We must acknowledge that in today’s world, where formality is being reduced daily, there are limited opportunities for learning or even witnessing diplomatic proceedings. With this collaboration, Dusit Thani College hopes to provide students with these essential skills and differentiate them from other service-oriented graduates ”

Adriana Flores, MA Executive Director of ProtocolToday The Netherlands, added that globalisation is changing the world in all aspects Traditional industrial economies are transforming into entrepreneurial economies. Leaders and students must develop the global-minded skills necessary to create, maintain, and manage deep relationships with people of different cultures and values This requires strong soft and hard skills The important collaboration between Dusit Thani College, The Diplomat Network and ProtocolToday Holland, a leading company in Global Mindset, is committed to uniting national and international collaboration in high-impact events and training, taking care of the image of entrepreneurs and companies. and the Country, generating the desired positive impact “We will be connecting values, cultures, organizations and individuals' world ”

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Thailand’s Inaugural Ambassadors Ball on 8th March 2024

an evening of elegance, diplomacy, and cultural exchange

On March 8th, 2024, The Diplomatic Council, in collaboration with the Diplomatic Corps of Thailand, proudly presented Thailand's Inaugural Ambassadors' Ball, a prestigious event held at the Four Seasons Hotel Bangkok. This evening marked a convergence of diplomacy and business, offering a platform for sophisticated cultural exchange and meaningful connections

The Inaugural Ambassadors' Ball epitomized Thailand's contributions to global initiatives while providing a unique opportunity for networking and relationship-building It underscored Thailand's commitment to promoting diplomacy and fostering positive connections that transcend borders.

Under the distinguished patronage of the Dean of the Diplomatic Corps Thailand, H E Datuk Jojie Samuel, Ambassador of Malaysia to Thailand, the event welcomed H.E. Mr. Wanmuhamad Noor Matha President of the National Assembly and the Speaker of the House of Representatives of the

The event saw an impressive turnout, with ambassadors and Heads of Missions from 60 countries in attendance Additionally, vice ministers from key government ministries, such as H.E. Mr. Sihasak Phuangketkeow from the Ministry of Foreign Affairs, H E Dr Lalivan Karnchanachari from the Ministry of Culture, and H.E. Ms. Sirinun Siripanich from the Ministry of Industry, lent their presence Senior government officials, prominent business leaders, and distinguished figures from various sectors, including Khunying Patama Leeswadtrakul, member of the International Olympic Committee, and Dr Somsak Leeswadtrakul, chairman of the National Doping Control Centre Policy Board, also graced the occasion Their diverse representation underscored the event's significance in fostering international partnerships and promoting global relations

The event was honoured to receive congratulatory messages from Prime Minister H.E. Mr. Srettha Thavisin, Deputy Prime Minister and Minister of Foreign Affairs H.E. Mr. Parnpree Bahiddha-Nukara, and Deputy Prime Minister and Minister of Interior H E Mr Anutin Charnvirakul Although they expressed their sincere desires to attend this significant event, prior commitments, both overseas and locally, prevented their participation.

The success of this remarkable event was made possible by the generous support of esteemed sponsors and partners We extend our heartfelt gratitude to our gold sponsors, including UOB Thailand, Muang Thai Insurance, Central Group, Indorama Ventures, and ThaiBev, as well as our silver sponsors, such as King Power Group, Dusit Thani Bangkok and Dusit Residences, BJC Big C, The Hongkong and Shanghai Banking Corporation, PTT Exploration and Production, The Mall Group, and BMW (Thailand) Guests were introduced to selected wines from different countries and contributions from the embassies of Argentina, Australia, Austria, Chile, France, Germany, Ireland, Italy, Kosovo, New Zealand, South Africa and Portugal. These contributions played a vital role in ensuring the success of the evening

Special recognition is extended to the Chairman of the Organizing Committee, H E Mr Paolo Dionisi, Ambassador of Italy to Thailand, as well as to Dato’ Steve Cheah, the Diplomatic Council’s Head of Mission, and the dedicated committee members: Ms. Ulpiana Lama, Head of Mission at the Embassy of Kosovo in Bangkok, and H E Ambassador Nongnuth Petcharatana, former Thai ambassador to Austria and Germany and member of the Diplomatic Council’s Board of Presidents. Their tireless efforts were instrumental in ensuring the success of the Ambassadors' Ball.

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SMEs, which include multinationals’ local operations, are the main driving force of the economy in developing and developed countries. They are the economy’s engine because they are entrepreneurial, fast, agile, flexible, resilient, and responsive to market trends and developments. As such, they have the best capabilities to serve clients worldwide.

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