ABOUTUS
ProtocolToday® in The Hague, The Netherlands, is an expert organisation in international protocol, diplomacy, soft skills, business etiquette, and international cultural intelligence and offers customised, solution-based training programs in the public and private sectors.
We are a capacity development company connecting values, cultures, organisations, individuals and societies worldwide
We train executives to use soft and hard power in profit, non-profit, public and government sectors worldwide
ProtocolTodayhastrainedover800executives,diplomatsandgovernmentofficialsinover53countries.
Through our training programs, we enable executives to feel comfortable in dealing with people from different backgrounds in multiple settings
ABOUTTHEPROGRAMS
Allmasterclassescanbedeliveredinanycityaroundtheworld.
ProfileofParti
Diplomatsa
Governmen
Ambassado Consuls,Em
BusinessPro
Consultants
Professiona
Executives&
Local Govern
Marketing & Executives | Staff;
Professiona &TourismI
The world is transforming into a global village and needs executives who can navigate smoothly across cultures
Globalization is changing the world in every aspect Traditional industrial economies are transforming into entrepreneurial economies There is a need for leaders, entrepreneurs, directors, managers, government officials, consultants, and executives with global mindset skills, e g , the skills for profound relations management with people from different cultures and with different values
Local companies are becoming international and must deal, directly or indirectly, with foreign business partners. They must cooperate with international clients, colleagues, stakeholders, agents, employees, and others.
The Gloal Mindset Skills (GMS) Executive Program is composed of 6 modules: Masterclasses
GMS-1InternationalBusinessEtiquette
GMS-2BusinessEthics&Professionalism
GMS-3InternationalBusinessProtocol
GMS-4InternationalCulturalIntelligence;
GMS-5DiplomaticWritingSkills
GMS-6ThePowerofGiftsinBusiness&Diplomacy
GMS-7DinelikeaDiplomat
BENEFITSOFTHECERTIFICATIONCPD
Continuing professional development (CPD) accreditation ensures the intentional maintenance and development of the knowledge and skills necessary to perform in a professional context
A CPD-accredited course has advantages for employees, professionals, and employers.
Employees can benefit from CPD, enhance their knowledge and skills, build and improve their confidence and credibility, and develop the tools to adapt to changing environments
By choosing CPD-accredited training, employers can keep company standards consistent, increase workforce engagement, maximize staff potential and improve morale
Source: CPD Benefits
2DAYSEXECUTIVEPROGRAMGLOBAL
MINDSETINBUSINESS
5-6 September 2024
On-site program
Avenue: The Hague, The Netherlands
Timetable: 9:00– 17:00hrs.
Itincludes:
Full program;
Action learning method;
Certificate. EQF 7 level of ProtocolToday Academy. Accreditation of CPD (Continuous Professional Development).
Soft drinks
STRUCTURE&DIDACTICS
Learn Today & Practice Today!
The ProtocolToday masterclass programs concluded with an integrated (personalized) assessment
ProtocolToday moderators consist of internationally experienced academics and professionals with a strong background in international business, global relations, and protocol They are competent in connecting concepts and protocol to the daily practice of (international) directors, managers, and executives and can support this through their large international network and international references
Teaching/Learning
Teaching/learning takes place on the basis of the Action Learning Model. This learning concept requires the active and interactive participation of the participants In a logical sequence, several topics are discussed through the integration of theory, cases, and assignments, enabling participants to develop a sound understanding of the underlying concepts and to share experiences Participants will develop their confidence and professionalism in international protocol and soft diplomacy skills Assessment
Demonstrate understanding of the content of masterclasses; Demonstrate facilitation skills through capstone assessment; Deliver training program and write selfevaluation report for review, assessment & feedback
Registration
G E N E R A L P R O G R A M D A Y 1
THE POWER OF CORPORATE IMAGE
Topics:
Formal and semi-formal business dress code
Business etiquette creates the desired positive impact
Relations in business and social domains are more accessible if the concerned individuals are perceived as trustworthy, respectable, and have proper business etiquette
BUSINESS ETHICS AND PROFESSIONALISM
Topics:
The importance of being tactful to achieve the desired goal
Communication with influence and diplomacy
Professionals and those working in acknowledged professions must exercise specialist knowledge and skills. How this knowledge should be governed when providing a service to the public can be considered a moral issue and is termed professional ethics
THE BUSINESS AND DIPLOMATIC PROTOCOL AS A POWER TOOL
Topics:
The power of the business image and its protocol
Personal, professional image, and the first impression
The hierarchy and status
In today’s global economy and cross-border operations, there is an increasing need for understanding diplomatic protocol and making the right impressions.
Protocol knows how to be comfortable and at ease, empowered with confidence and authority to make others feel genuinely welcomed and comfortable.
ternational organizations, multinationals, corporations, and companies
G E N E R A L P R O G R A M D A Y 2
INTERNATIONAL CULTURAL INTELLIGENCE
Topics:
The power of culture in business
Analysis of cultures and impact on professional behaviour
The Lewis Model
The Masterclass International Cultural enables participants to understand the power and dimensions of cultures. It elaborates on the impact of cultures on negotiations, teamwork, contracting behaviour and management issues.
THE POWER OF GIFTS IN BUSINESS AND DIPLOMACY
Topic:
Offer gifts as the smartest way to build business relationships
Gift etiquette and protocol;
Corporate gifts, does & doesn’t
Gift giving and gift receiving are vital parts of building and maintaining professional (business) relations in the modern era It’s an expression of appreciation and goodwill and a tool for building a professional relationship. Gift giving is an appreciation for loyalty and an intelligent way to mind and see your unique relations
DINE LIKE A DIPLOMAT
Topics:
Eating styles; management of cutlery
Management of utensils on the table
The best host
In today’s global economy and cross-border operations, there is an increasing need for understanding diplomatic protocol and making the right impressions
Protocol knows how to be comfortable and at ease, empowered with confidence and authority to make others feel genuinely welcomed and comfortable ternational organizations, multinationals, corporations, and companies
OUREXPERTS
AdrianaFLORES,MA
ExecutiveDirector|TheNetherlands
AdrianaisthefounderofProtocolTodayandanexperiencedconsultant nProtocolandDiplomacy
he has a Master of Arts in Protocol and Diplomatic Soft Skills and a ostgraduatedegreeinProtocolandCeremonialfromtheInternational hoolofProtocolandDiplomacyinBelgium.
driana has worked for Ambassadors, diplomats and distinguished mpaniesintheNetherlandsandabroad;ShealsoworkedattheVIPentrum at Amsterdam Schiphol Airport, where she received national nd international delegations, including members of royal families, plomaticcorps,celebrities,politicalandreligiousleaders.
driana has received the 2021 Ibero-American Medal granted by the undaciónHonorisCausaInternacional(FHCI),asymbolawardedbased nhercareerandprofessionalsuccess,whichhasbeentheresultofa storyofeffortandexcellencewithhercompanyProtocolToday
Prof.Dr.DewanandMAHADEW
ProjectManager|TheNetherlands
Dewanand is an international expert with business development experienceinmorethan60countries Heisthemanagingdirectorof NewEconomyStrategies, Dean of the International Business Development Academy and Professor in International Business and StrategicManagementatUBISUniversityinGeneva.
Hehasmaster’sdegreesinprocessengineering,industrialmanagement, marketing, and business management and a DBA degree in strategic management
Hespeaksatdifferentconferencesworldwideandisavisitingprofessorat various universities His specialisations include concept development, business models engineering, innovation strategies, entrepreneurship, valuepropositionsandstrategicalliances.
Contact Information:
E:contact@protocoltoday.nl | M:+31(0)611681465 | W:www.protocoltoday.nl
TheHague,TheNetherlands
Social Media:
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Twitter:@protocoltoday