ke Your
Business Run Faster, Easier And More Profitably As the days grow shorter and the air gets crisper, November reminds us to pause, reflect, and sharpen our focus before the year’sfinal stretch.
In this month’s issue, we’re diving into some seriously beneficial (and surprisingly helpful!) topics From what’s truly worth worrying about with AI, to the work habits every modern pro needs, to a few magical tips on becoming a business legend from a legend himself.��
Because while the holidays may be around the corner, now’s the perfect time to tune up your mindset, your tech, and your game plan for what’s next ��
Josiv Krstinovski President of
Company
Our Mission: At the end of the day, it’s simple: every client deserves enterprise-level security No shortcuts, no compromises I’d rather invest more on our end than to let a client go unprotected. That’s the standard I hold myself and our entire team to Anything less isn’t leadership, it’s negligence
WORRIED ABOUT AI THREATS? HERE’S WHAT’S ACTUALLY WORTH WORRYING ABOUT AIisevolvingfast!Transforminghowwe workandhowattackersstrikeWhileits potentialisexciting,cybercriminalshavethe sametoolsattheirdisposalHereareafew lurking“monsters”we’reshiningalighton.
Dopplegängers In Your Video Chats – Watch Out For Deepfakes AI-generateddeepfakesarebecoming alarminglyrealistic,andcybercriminalsare usingtheminsocialengineeringattacks
Inonerecentcase,anemployeeata cryptocurrencyfoundationjoinedaZoom meetingwithdeepfakeversionsoftheirsenior leadership.Thefake“leaders”instructedthe employeetodownloadaZoomextension, whichwasgivingNorthKoreanhackersaway in
Creepy Crawlies In Your Inbox –Stay Wary Of Phishing E-mails Phishinge-mailshavebeenaproblemfor
years,butnowthatattackerscanuseAIto writee-mailsforthem,mostoftheobvious tellsofasuspiciouse-mail,like obvioustellsofasuspiciouse-mail,like badgrammarorspellingerrors,aren’tagood waytospotthemanymore.
ThreatactorsarealsointegratingAItools intotheirphishingkitsasawayto take landingpagesore-mailsandtranslatethem intootherlanguages
Thiscanhelpthreatactorsscaletheirphishing campaigns.
However,manyofthesamesecuritymeasures stillapplytoAI-generatedphishingcontent Extradefenseslikemultifactorauthentication (MFA)makeitmuchharderforattackersto getthrough,sincethey’reunlikelytoalsohave accesstoanexternaldevicelikeyourcell phone.
Securityawarenesstrainingisstillextremely usefulforreducingemployeerisk,teaching themotherred-flagindicatorstolookfor, suchasmessagesexpressingurgency.
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Skeleton AI Tools –More Malicious Software Than Substance Attackersareridingonthepopularityof AIasawaytotrickpeopleinto downloadingmalware.Wefrequentlysee threatactorstailoringtheirluresand customizingtheirattackstotakeadvantage ofpopularcurrenteventsorevenseasonal fadslikeBlackFriday.
So,attackersusingthingslikemalicious “AIvideogenerator”websitesorfake malware-ladenAItoolsdoesn’tcomeasa surprise.Inthiscase,fakeAI“tools”are builtwithjustenoughlegitimatesoftware tomakethemlooklegitimatetothe unsuspectinguser–butunderneaththe surface,they’rechock-fullofmalware
Forinstance,aTikTokaccountwas reportedlypostingvideosofwaystoinstall
“crackedsoftware”tobypasslicensing oractivationrequirementsforappslike ChatGPTthroughaPowerShell commandBut,inreality,theaccount wasoperatingamalwaredistribution campaign,whichwaslaterexposed byresearchers.
Securityawarenesstrainingiskeyfor businessesheretoo.Areliablewayto protectyourbusinessistoaskyourMSPto vetanynewAItoolsyou’reinterestedin beforeyoudownloadthem.
Harvest the Rewards This Fall! Harvest the Rewards This Fall! Ready To Chase The AI Ghosts Out Of Your Business?
AIthreatsdon’thavetokeepyouupat night.Fromdeepfakestophishingto malicious“AItools,”attackersaregetting smarter,buttherightdefenseswillkeep yourbusinessonestepahead.
ProtectyourteamfromthescarysideofAI beforeitbecomesarealproblem
CARTOON OF CARTOON OF THE MONTH THE MONTH CARTOON OF THE MONTH
Here’swhat’swaiting in yourcornucopia of priz
�� A cozy fall getaway �� A $1,500 Peloton Bike �� An Apple iPad or smartphone �� Apple AirPods Pro �� A brand-new Smart TV �� Or go classic with $300 for a consult and $1,000, if they become a client!
Notricks,norakingrequired!Justaneasywaytosharethe KRSmagicandearnsomethinggreatinreturn. ��
This season, let your referrals rake in more than just leaves. ��
4 ‘MAGIC‘ STRATEGIES TO BECOMING A BUSINESS LEGEND FormerNBAplayerEarvin“Magic”Johnson Jrisknownforhisstrongworkethic HerearefourstrategiesMagicusedtobuild hisempirethatwillhelpyouachieveyour goalsanddreamsinyourbusiness.
1. Refuse To Lose WhenMagicleftbasketballforbusiness, manyassumedhisfamemadeiteasyThe truthwasdifferentHestruggled,made mistakesandfacedrejection.“Icouldget themeetings,”hesaid,“butpeopledidn’t takemeseriously.”Heusedhisownmoney atfirst,butwhenhesoughtoutsidefunding forgrowth,banksturnedhimdownfor threeyears.
Eventually,hesecuredaloanandinvested wisely,launchinghiscareertothenextlevel. Ironically,thebanksthatoncerejectedhim nowseekhisbusinessandheoftendeclines Magic’stakeaway:successisn’taboutname recognition;it’saboutshowingasolid strategy,clearROIandvaluecreation.
2. Rivals Make You Better Magic’srivalrywithLarryBirdisoneof basketball’smostfamous.“Idislikedthe CelticsandLarrybecauseyouhavetoin ordertobeatthem,”hesaidButBird’s relentlessworkethicpushedMagictomatch him.“IknewLarrywastaking1,000shotsa day,soIhadtotake1,000shotsaday.He gotbetter,soIhadtogetbetter”
ThesameappliestobusinessCompetitors forceyoutosharpenyourskills,innovate andworkharderTheycankeepyou awakeatnightbutthatpressurecanelevate yourperformance.
3. Elevate Your Game “Ittakesthesameamountoftimetodoa million-dollardealasabillion-dollardeal,” MagicoftensaysForhim,everyopportunity mustalignwithhisbrand,valuesandlongtermgoals.Heusesaclearsetofcriteria:ifa dealdoesn’tcheckenoughboxes,itisn’t worthpursuing
Alignedvalues,sharedrevenuegoalsanda commitmenttogivingbackarehismarkers forsuccess.Heteachesthatclarityonwhat fitsyourcompanyensuresstronger partnershipsandsustainablegrowth
4. Don’t Let Good Enough Be Enough
Magicbelievesinconstantevaluationand improvementEverynewbusinessbegins withaSWOTanalysis(Strengths, Weaknesses,Opportunities,Threats).He doesn’tstopthere herunsSWOTsonhis executiveteamandevenonhimself “Iwanttobeabetterman,husband,father, grandfatherandCEO,”hesaid.He constantlyasks,“Canthisteamtakeme whereIwanttogotomorrow?”That mindsetensuresthatbothheandhis businessesarealwaysevolving,neversettling
The Bigger Picture MagicJohnson’stransitionfromNBA superstartosuccessfulentrepreneurwasnot smoothorguaranteed.Hefacedrejection, adaptedandpushedhimselfthewayheonce didonthecourtHisstoryisareminderthat perseverance,competition,disciplineand self-reflectioncanhelpanyoneelevatetheir game whetherinsports,businessorlife.
afyPod is an intelligent planter signed to simplify plant care using al-time environmental monitoring wered by AI, it tracks soil moisture, nlight exposure and watering cycles maintain peak plant health all thouttheguesswork
rfectforofficelobbies, nicsorworkspaces ekingtoimprove qualityandadd ouchofnatural calm,LeafyPod blendssmart technologywith biophilicdesign Its sleek,minimalist lookmakesitasstyli asitisfunctional.
We Made the Inc. 5000!
Ranking #3,946 Among America’s Fastest-Growing Companies
Big news this month In case you haven’t heard, KRS IT has officially been recognized on the Inc. 5000 list of the fastest-growing companies in the U.S.! This incredible achievement reflects the trust of our clients, the passion of our team, and the momentum we’re building together as we continue expanding across the East Coast.
We’re just getting started, and we’d love for you to grow with us!
�� Let’s take your technology to the next level! Schedule a free consult today: www.krsitconsulting.com
Thank you for being part of our success story! ��
SHINY NEW GADGET OF THE MONTH
4 HABITS EVERY WORKPLACE NEEDS Mostcyberattacksdon’thappenbecause ofsomeelitehackerTheyhappen becauseofsloppyeverydayhabits–like anemployeeclickingabadlink,skipping anupdateorreusingapasswordthat’s alreadybeenstoleninanotherbreach.
Thegoodnews?Smallchangesin yourdailyroutinescanaddupto bigprotection.
Herearefourcybersecurityhabitsevery workplaceneedstoadopt:
1. Communication Cybersecurityshouldbepartofthe conversation,notjustsomethingIT worriesabout.Talkwithyourteam regularlyabouttheriskstheymightface andhowtoavoidthem.
Forexample:
Ashortreminderinastaffmeeting abouthowtospotaphishinge-mail
Sharingnewsofarecentscamin yourindustrysopeopleareonalert
Whensecuritybecomesanormalpartof thediscussion,itfeelslesslike“extra work”andmorelikesecondnature. y w,
whetherit’sHIPAAforhealthcare,PCI forcreditcardpaymentsorsimply protectingsensitivecustomer information.Complianceisn’tjustabout avoidingfines,it’saboutprotectingtrust
Evenifyou’renotinahighlyregulated industry,yourcustomersstillexpectyou tosafeguardtheirdata.Fallingshortcan damageyourreputationjustasmuchasit canhurtyourbottomline.
Makesureto:
Reviewyourpoliciesregularly toensuretheymatchcurrent regulations.
Keeprecordsoftrainingand systemupdates.
Makecomplianceashared responsibility,notjustan ITcheckbox yousystesgodowtoorow,how quicklycanyourbusinessgetbackup andrunning?Continuityisallabout beingprepared.
Always:
Makesurebackupsarerunning automaticallyandtestedregularly
Haveaplaninplaceforwhattodoif ransomwarelocksupyourfiles.
Practiceyourrecoverystepsbefore youneedthem l y,y ppleare yourfirstlineofdefense.Buildinga cultureofsecuritymeansmakinggood cyberhabitspartofeverydaywork
Somewaystomakethathappenare: Encouragestrong,uniquepasswords (or,evenbetter,passwordmanagers)
RequireMFA(multifactor authentication)onallaccountsthat supportit.
Recognizeemployeeswhocatch phishingattempts.Thisreinforces goodhabitsandmakessecuritya teamwin.
Whensecurityfeelslikeateameffort, everyonegetsbetteratit.
Security Is Everyone’s Job Keepingyourbusinesssafeisn’tjustabout softwareorhardware–it’saboutpeople Bybuildingstronghabitsaround communication,compliance,continuity andculture,you’renotjustavoiding threats,you’recreatingaworkplacethat takessecurityseriouslyeveryday.
