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Distribution houses now focus on the Internet, VOD and Mobile devices Distribution companies such as Televisa Internacional, Telemundo Internacional, Telefe International, Dori Media Group, and Venevision International, started investing in the business of content for VOD, Internet, and Mobile devices, with great results.
International distributors are also looking to exploit the opportunities these new platforms offer to promote and broadcast their shows, and are even generating products especially created for Internet, mobile devices, and VOD. Case in point: Grupo Televisa and social portal hi5 recently announced a partnership through which they will launch a dualbranded premium video channel for hi5 users. The channel will benefit from Televisa’s catalog of short- and long-format videos which is currently available through its sites, esmas.com and tvolucion. There will also be an additional premium channel through micrositios.
These projects originate in Televisa Interactive Media, division led by Juan Saldívar. Telemundo Internacional signed several deals to position its content on different digital platforms worldwide. In Spain, Doña Bárbara aired on TVE, as well as on VOD, Internet, and mobile devices. Similarly, Sin vergüenza and La tormenta, were made available for the Internet; for mobile devices, using iPod and iPhone applications; and for video game consoles such has Playstation and Wii. “In Spain, we have become the first telenovela distributor to offer entire episodes of our series on
Luis Daniel Capriles, VP of Digital Media for Telemundo Internacional
Juan Saldívar, director of Televisa Interactive Media
cell phones and video game consoles. Spanish audiences can now, for a nominal price, watch full Doña Bárbara episodes before they air on open air TV,” says Luis Daniel Capriles, VP of Digital Media for Telemundo Internacional.
per subscription, and sponsorships. Doña Bárbara is being offered on mobile platforms, IPTV, and WebTV. This business model has been successful in Spain, and we plan to implement it with other operators in other regions of the world,” says Capriles.
The telenovela Pasión de gavilanes is available on VOD on Spain’s ONO, a company with over 900 thousand subscribers. “The goal is to continue the work we have been doing over the past two years. We are developing the first 360º digital platform in association with Orange of Spain. It will offer Telemundo’s content through different modalities: transactional previews, postviews
Capriles added that the video download infrastructure in Latin America is not well developed yet, noting that 80% of all downloads is pictures or text. Telemundo Internacional has created micro-sites featuring previous-day episodes, interviews, and exclusive content of Más sabe el diablo and Pasión de gavilanes.
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