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LO CA LU M B R E L L A N E WS.C O M I L O C A L L I F E S T Y L E P U B LFebruary I C A T I O N2021 5 I 6ISSUE 5 2 I VOLUME Local Lifestyle Publication | www.localumbrellanews.com | VOLUME | ISSUE
Kim’s Corner An ad aired during the Super Bowl from Vroom, an online car-buying service that eliminates the "Dealership Pain." It featured a slimy-looking used car salesperson torturing a customer. It promised a completely automated car buying experience without having to interact with an unprofessional car salesperson.
TEACHERS OF THE YEAR DURING THE TIME OF A PANDEMIC
This same story is being promoted today by online real estate entities messaging the horrors and waste of working with a real estate agent. They paint a portrait of the same kind of unscrupulous type featured in the Vroom commercial and promise to save you boatloads of money by using their services. First of all, these companies have applied the stereotype of unprofessional, lazy, and dishonest agents to the profession writ large. Don't get me wrong, I'll be the first to admit there is plenty of that type of agent in my field. Much to my dismay, the entry barriers to my industry are low, creating fertile ground for the rise of unprofessional and inexperienced agents. But the question is, can an online real estate brokerage really save you money on commissions? The answer is yes, of course. They can save thousands in performing the tasks associated with a real estate transaction. Exposure via the Multiple Listing Service and associated websites, shepherding of paperwork, granting access to buyers, etc. The problem is, while the consumer is saving a little on the most basic of transaction tasks, they're potentially leaving ten's of thousands on the table. The real money for the consumer is not in the basics; it's in the intangibles. Things like negotiation, marketing, professionalism, expertise, and The San Diego Unified School experience. Knowing how to stage a home for maximum appeal. Leveraging relationships to get a buyer accepted in a District announced the selection competitive market. Anticipating problems before they happen and possessing the expertise to solve them.
of three teachers of the year – The Kelly problemAnn is, it's really hard to place a Richardson, dollar value on an intangible. It's easy to say, "I can save you $5,000 in commissions Young, Paula and and fees." But how do you know how many 10's of thousands you might leave on the table during a negotiation until it's too late? Deirdre Fabian. If you're focused on the tree, you'll probably miss the forest. Read Story On Page 4 I'll leave you with one last tidbit. The clients I serve who would never consider conducting a real estate transaction with a discount broker are my most experienced buyers/sellers. That's right. The folks who have been around the block several times are the ones who understand what they DON'T know about buying and selling real estate, and prefer to hire a trusted professional to counsel them through the process. Who represents you matters.
Paula Richardson Thinking of buying or selling? Call me and let’s talk about it. SDUSD Teacher Of The Year REALTOR® Broker Associate DRE#01776106
619.890.3447 Kim@KimHawley.net www.KimHawley.net
Meet Meet your your Neighbor Neighbor In North Park and surrounding areas, your neighbor's kids could be one of the 30% living in poverty. Kids who are experiencing food insecurity, with parents who are struggling to make ends meet. In the time of a global pandemic, there is so much need, and it can be hard to identify where to begin to lend a hand.
San Diego for Every Child has pledged to cut child poverty by 50% by 2030. Launching in early 2020, the organization already had an uphill climb. Then the global pandemic hit, unemployment soared, and kids who got at least two meals at school were sent home to learn. We can all agree that protecting and supporting our most precious resource, our children, should be our number one priority as a community. Visit sandiegoforeverychild.org to make a donation or sign up for volunteer opportunities.
Compass is a real estate broker licensed by the State of California and abides by Equal Housing Opportunity laws. License Number 01527365. All material presented herein is intended for informational purposes only and is compiled from sources deemed reliable but has not been verified. Changes in price, condition, sale or withdrawal may be made without notice. No statement is made as to accuracy of any description. All measurements and square footages are approximate. This is not intended to solicit property already listed. This information is provided for informational purposes only and is not a solicitation, recommendation, offer or promise to provide services. Compass is not offering legal, financial or other professional advice. Compass reserves the right to refuse, reject, or cancel the program for any reason at any time without liability. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions. Home must qualify under Compass Concierge guidelines. Subject to additional terms and conditions.