MomsTown Magazine - AUGUST 2020

AUGUST 2020 ISSUE | VOLUME 1

GET AWAY WITHOUT GOING AWAY

COMPLIMENTS OF: Mary Goulet BRE# 01088489 David Silva BRE # 01711065 ERA Ranch & Sea Realty

MOM STARTS “SWEET” BUSINESS Find out how local parents started a chocolate company from home

M A RY G OU L E T RE A LTOR BRE #01088489

ABOUT MARY As a 30-year resident of Encinitas, Mary knows North County. She started selling real estate in 1991. She has owned several investment properties that she and her team renovated and even built from the ground up.

1616 Scott Drive, Encinitas $1,180,000

MARY IS YOUR REAL ESTATE CONSULTANT

Mary has extensive experience looking at potential properties with a critical eye toward quality and improvements.

BY M ARY & DAVE

1215 Blue Sky, Cardiff $1,088,000 1707 Monserate Way, Fallbrook $930,000 1215 Water’s End, Carlsbad $1,215,000 2459 Ocean Street, Carlsbad $2,800,000

(760) 445-2022

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MOMSTOWN MAGAZINE | AUGUST 202O

DAVI D S ILVA R E A LTO R BRE #01711065

ABOUT DAVID David Silva is one of the most competent, hard-working and personable realtors in the Coastal area. His knowledge and experience with technology in the real estate industry sets him apart. There is no one better to help you buy or sell a home.

Having lived in North County San Diego since 1995, David is an expert in local real estate, the schools and the vibe of each town.

1012 Foxglove, Carlsbad $985,000

DAVID IS YOUR LOCAL REAL ESTATE EXPERT

David strives to please his clients and goes above and beyond to make sure each client is completely satisfied. David is one of the top-producing agents in North County.

(858) 354-7496

MOMSTOWN.COM

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SMoshos17@gmail.com | (951) 456-6638

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MOMSTOWN MAGAZINE | AUGUST 202O

What’s inside this ISSUE

AUGUST 2020 ISSUE | VOLUME 1

MOMSTOWN IS A COMMUNITY OF MOM CREATORS ON A MISSION TO INSPIRE & MOTIVATE. MOMS CREATE FAMILIES, COMMUNITIES, ART, CULTURE, BUSINESS, FOOD, TRADITIONS & SO MUCH MORE—

FAMILY TRAVEL

P. 06

Enjoying family time together without breaking the bank, travel safety tips & more

P. 08

THE ARTIST IN YOU Making practical changes in your daily routine to start looking & feeling younger today

P. 10

7 TIME-KILLING HABITS Kicking some bad habits that eat up your time

ENTERTAINING IN STYLE

P. 11

Recipes & tips for festive home entertaining

MONEY MATTERS THE MARY & HEATHER SHOW

The Podcast for Mom Podcasters

P. 16

Tips on family budgeting

HOW TO TURN DOUGH INTO CASH

P. 18

Turn your home kitchen into a profitable business

Casting Call

LOCAL MOM STARTS “SWEET” BUSINESS

P. 21

Learn how a local couple started their own chocolate business from scratch

RECIPES, CAREER & MONEY MATTERS, HOME DESIGN TRENDS, CASTING CALL & SO MUCH MORE

CONTRIBUTORS FOUNDERS & EDITORIAL DIRECTORS

PUBLISHER

GRAPHIC DESIGN/LAYOUT

ACCOUNT MANAGER

Mary Goulet & Heather Reider Dana Grizzél — MADink Agency

Inspired Media, Inc. David Silva — MomsTownMagazine@gmail.com

Reproduction or duplication of any part herein requires written

Paid advertisements or advertorials herein are not endorsed or

permission from Publisher (Inspired Media, Inc). All information

recommended by Publisher; therefore, Publisher shall not be

herein is correct to the best of Publisher’s knowledge as of

held liable for business practices of advertisers. Publisher not

publication date. Corrections should be forwarded to Publisher

liable for images or content accepted in good faith.

at: PrintingandMail@gmail.com.

MOMSTOWN.COM

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STAYCATIO NS

STO RY S O UR CE :

G E T T ING AWAY WI THOUT GO ING AWAY

E L IVIN GTO DAY.CO M IM AG E CR EDIT :

Family vacations are a great way to bond and take a step back from the hectic schedules that accompany everyday life, but sometimes time or money (or both) make planning an elaborate trip a non-starter. A “staycation” — a vacation you take right in your hometown (or nearby) — can be much less expensive and fit into nearly any amount of available time, with the added bonus of skipping potentially stressful travel.

GE T TY IM AGE S

EXPLORE YOUR TOWN — With our calendars packed full of to-do’s and errands, we tend to drive right past our own town gems. Put on your tennis shoes and walk into town. Stroll through the shops and stop for a cup of coffee. You’ll probably be surprised at a new business that has started or you might run into neighbors. It’s also good to support your local community.

CAMP OUT IN THE BACKYARD — Camping doesn’t have to be done far from home. In fact, it can be done right in your own backyard. Pitch a tent to sleep under the stars and plan a night full of traditional camping activities like roasting s’mores, telling spooky stories by flashlight and trying to identify stars and constellations.

SET UP A PICNIC IN THE PARK — Pack a basket with sandwiches, fruit and other treats and head to the park. You can enjoy a casual meal then take advantage of the open space for a family walk or game of tag before retreating to the playground to let the little ones expel any leftover energy.

Consider these staycation ideas to take advantage of your local area’s attractions and prove you don’t have to go far to spend quality time together.

HAVE A HOME SPA DAY — If you’re looking for some relaxation but don’t want to splurge on the full spa treatment, plan an at-home oasis instead. Light some candles, run a bubble bath and break out the facial masks and fingernail polish.

GET CRAFTY — Head over to your local craft store and come up with an idea to make something for the less fortunate in your neighborhood. One idea is to buy pretty bags and fill them with small items and tie them with a bow to be delivered to the local senior assisted living home. They are so appreciative and you’re showing you care.

Find more tips and tricks for enjoying family time together at eLivingtoday.com.

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MOMSTOWN MAGAZINE | AUGUST 202O

FAMILY TRAVEL

G E T R EA DY TO R O L L SAFE LY I NTO S U MMER During the summer months, personal vehicles tend to cover a lot of ground.

Ensure your car or truck is ready for the road with these tips.

STORY SOURCE : DISCOUNT TIRE IMAGE CREDIT : GET TY IMAGES VISIT THEI R WEBSITE : AMERICASTIRE .COM

BE WARY OF AGE The older a tire, the higher its risk for failure. As a tire ages, the rubber becomes hard and brittle, and loses elasticity and strength.

The age of your tire can be found by checking the Tire Identification Number stamped on its sidewall. You’ll want to replace any tire that’s more than 6 years old.

Remember tires should generally be replaced in sets of two or four to help ensure even wear and maximum safety.

CHECK YOUR TREAD The easiest way to check your tread is by sticking a penny with President Lincoln’s head upside down in a tread groove. It’s time to replace your tires if his entire head is visible. Tires should be rotated every 6,000 miles.

GET TIRE PRESSURE RIGHT

CHECK YOUR TREAD

Tires lose air due to the constant impact of bumps and turns.

Check your tires’ air pressure at least once a month. You’ll get the most accurate reading when tires are cool. Discount Tire, offers complimentary air checks and tire safety inspections.

Most new vehicles are replacing spare tires with tire inflation kits that include puncture-coating sealants, air compressors and even run-flat tires

MOMSTOWN.COM

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HEALTH & BEAUTY

THE A RTIST IN YO U LO O K & F EE L YOU NGE R — N OW

STO RY S O UR CE : M ARY GO UL E T & H E ATH E R RE IDE R

Change things on the inside and make this one practical change in your daily routine to start looking and feeling younger today BEAUTY AND YOUR ARTISTIC EYE Whenever we start talking about age and beauty, we realize how easy it is to start tearing ourselves apart. We can find every infinitesimal flaw on our bodies. We can hone in on every wrinkle, dimple and sag.

It’s so easy to do, and before we know it an otherwise new and sunny day turns into an old and gloomy outloook. Let’s face it, for whatever reason, it’s easy to beat ourselves up over looks.

The moms in our community say the same thing: We wish we could find the one miracle cream or pill that would make us look fresh-faced and put a bounce in our step.

So, what are busy moms supposed to do?

BEST BEAUTY TIP: THINK LIKE AN ARTIST! Let’s start with finding the power in the way we think.

Let’s see the beauty in the bodies that birthed our babies, just as we see the beauty in our babies.

The female body is a work of art, so let’s start treating ourselves as such. Keeping this in mind, let’s start thinking like some of the celebrated historical artists; Frida Kahlo and Sandro Botticelli. Let’s also embrace how upcoming artists view the female form and celebration of motherhood; Billie Zangewa, Tschabalala Self, Caroline Wong, Cristina Banan.

When we become moms, a million changes seem to take place within our bodies and our lives. The key is to remember: We are all works of art!

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MOMSTOWN MAGAZINE | AUGUST 202O

HEALTHY KIDS

4 T I PS FO R B A BY ’ S FI RST FOODS

STO RY S O UR CE : K IN DE RCARE WEB S IT E : K IN DE RCARE .CO M

YOUR BABY’S EATING SCHEDULE IS JUST AS IMPORTANT AS HIS OR HER SLEEP.

A baby’s eating schedule is just as important as his or her sleep.

To help navigate first-year feeding, consider these tips from the experts at KinderCare.

LET BABIES EAT AS MUCH AS THEY NEED TO — WHEN THEY NEED TO Be prepared to feed your baby soon after he or she shows signs of hunger, like rooting; sucking on hands, toes, clothes or toys; or reaching for food.

UNDERSTAND WHEN IT’S TIME TO START BABY FOOD

FOCUS ON EXPLORATION “Focus on introducing veggies, proteins, grains and fruit – in that order,” said Courtney Hines, KinderCare’s nutritionist. “Babies are naturally inclined to prefer sweet things so save fruit for last so your baby is more inclined to try other flavors.”

MAKE THE TRANSITION GRADUAL AND FUN It’s easy to focus on baby food stages, but transitioning to solid foods will take place over time, making it important to continue offering your baby a bottle before mealtimes, in addition to solid food.

While most babies are introduced to solid foods around 6 months of age, it depends on their individual development.

MOMSTOWN.COM

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7 TIME-KILLING HABITS & HOW TO CHANGE THEM

STO RY S O UR CE : M ARY GO UL E T & H E ATH E R RE ID ER

Let’s kick some bad habits that eat up our time

1) NEGLECTING YOUR NUTRITION

The best way to manage time is with your physical and mental energy. If we don’t supply our body with proper nutrition, we’re sure to run out of energy and time.

2) THINKING YOU HAVE NO TIME

If you think it, you’re right. Perception is reality. If you keep telling yourself you have no time in the day, then you’ll never have it. Change the way you talk to yourself about time and you’ll find time will start working in your favor.

3) FEELING GUILTY ABOUT THINGS YOU DIDN’T GET DONE

Fact is, sometimes stuff doesn’t get done. Let it go. Worrying

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about everything we should have done doesn’t help us get tasks accomplished now. Guilt works against us and promotes procrastination.

4) SURFING INTERNET, SOCIAL MEDIA & TEXTING

Kids aren’t the only ones spending too much time online — moms do, too! A good way to break this habit is to set the technology down and walk away.

A short break from the screen will help break the online trance.

5) STARTING THE DAY WITHOUT A PLAN

The goal is to write down the plan for the day the night before. Waking up with a game plan and a list helps to keep us on track.

MOMSTOWN MAGAZINE | AUGUST 202O

6) GROCERY SHOPPING AND RUNNING ERRANDS WITHOUT A LIST

We save at least fifteen minutes every time we go into the grocery store with a list. This also saves us money. When we wander the aisles wondering what we need, we waste time and buy unnecessary items.

7) MULTITASKING

Try (as hard as it may be) not to multitask. As women, we pride ourselves on being able to juggle a dozen things at one time. Truth be told, we’re better off doing one thing at a time. It’s simply more efficient to accomplish at least one task in its entirety than to have a dozen unfinished projects on our minds.

FOOD

&

ENTERTAINING

ENTE RTA INING I N STYLE STORY SOURCE : EL IVINGTO DAY.COM IMAGE CREDIT : GET TY IMAGES

IMPRESS YOUR GUESTS, SURE, BUT DON’T FORGET TO ENJOY YOUR OWN PARTY! It’s never too early to plan ahead, especially when you are expecting guests in your home.

Your family and friends know and might love your style, but it’s important to spice things up now and again to impress your visitors. Factors such as lights, music and food can affect your guests’ experience in your home.

To remain stylish and keep your party going, consider these tips for fun and festive home entertaining.

BACK TO BASICS

Staying organized is key while entertaining guests in your home. Try to plan out every detail before the big event, which can allow things to go smoother on the big day. As you think out your plan ahead of time, making lists can be a helpful way to stay organized and ensure you get everything done. List your guests, what needs to be picked up from the store and possible decorations you might need to buy or craft yourself. The possibilities can seem endless, but it’s important to have a plan in place before you start putting things together.

THINK ABOUT THEME

There are numerous ways your style can be shown while entertaining. One way is to pick a theme or theme-related food dishes. One way to show your theme is through decorations. Placing them throughout your home can give the party some life and help guests get into the overall theme of the party.

LIGHT UP THE PARTY

Transforming your home can be made simpler by changing the lighting. It’s typical for lights to be dimmed for parties to set a more relaxed mood.

Other ideas include using candles, lamps or even hanging lanterns if you are entertaining outside.

Make sure it’s bright enough so everyone can see, but dimmed enough to set the mood for the evening’s events.

SET THE MOOD WITH MUSIC

Choose music that matches your theme and inspires that same feel throughout the house. If you’re going for a fun, energetic atmosphere, try something with a quick tempo, such as pop music. If you’re wanting a relaxed atmosphere, go for subtler, soothing tones. Make your playlist before you entertain and listen to it a few times through, that way you can know what to expect and how guests will react to your music selections.

ENJOY THE PARTY!

Through all the anxiety and stress of entertainment planning, make sure you take time to enjoy yourself during the time guests are in your home.

Some guests will notice if you’re not having a good time. Smile and remember to be present in the moment.

MOMSTOWN.COM

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pop up a MOVIE NIGHT SNACK

SWEE T & S A LTY P O PCOR N PARTY M IX Tasty snacks add to the fun when hosting a movie night, whether it’s a birthday sleepover or an adultsonly gathering. Light and airy popcorn can be enjoyed a handful at a time or as part of a creative, flavorful recipe like this Sweet and Salty Popcorn Party Mix. Ready in less than an hour, you can have a movie night treat prepped for the whole party.

INGREDIENTS: 10 cups popped popcorn 2 cups miniature pretzel twists 1 cup pecans 1 cup peanuts 2 cups rice, wheat or corn cereal squares 1/2 cup butter (1 stick) 1/2 cup packed brown sugar 1/4 cup corn syrup 1/2 teaspoon baking soda

YIELDS 14 CUPS

Heat oven to 300° F. In large bowl, combine popcorn, pretzels, pecans, peanuts and cereal squares; set aside.

In medium saucepan over medium heat, heat butter, brown sugar and corn syrup. Stir mixture until it begins to boil. Boil 3 minutes without stirring.

Remove from heat and stir in baking soda.

NOTE: Mixture will foam.

Pour syrup over popcorn mixture and stir until evenly coated. Pour mixture onto large, rimmed baking sheet or roasting pan. Bake 30 minutes, stirring twice during baking. Stir mixture several times as it cools.

Store in airtight container.

FIND MORE RECIPES PERFECT FOR SERVING AT YOUR NEXT MOVIE NIGHT @ POPCORN.ORG

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MOMSTOWN MAGAZINE | AUGUST 202O

PLANT-BASED FALAFEL BOWL TAHINI DRESSING: 1/4 cup tahini 3 tablespoons lemon juice 2 tablespoons water 1 tablespoon pure maple syrup 1/4 teaspoon ground cumin 1/4 teaspoon garlic powder sea salt, to taste BOWLS: 4 cups loosely packed curly kale, coarsely chopped 2 cups cooked quinoa 1 cup julienned carrots 1 avocado, sliced Toasted, chopped California walnuts, for garnish (optional) minced red onion, for garnish (optional) With more than half of Americans willing to eat more plants and less meat in 2020 (and beyond), according to a study conducted by Yale and Earth Day Network, one thing holds true: Even when food is better for you and the planet, families crave quality taste.

Walnuts are one of the original plant-based superfoods that can carry sweet or savory flavors to satisfy snackers, add hearty crunch to salads or breakfast dishes and serve as a simple, wholefood meat alternative. In addition to being a delicious plant-based staple, 1 ounce of walnuts contains important nutrients, including 4 grams of protein, 2 grams of fiber and good fats with 2.5 grams of monounsaturated fat and 13 grams of polyunsaturated fat, including 2.5 grams of omega-3 alpha-linolenic acid (ALA).

INGREDIENTS: FALAFEL 1 raw sweet potato (12 oz), peeled & cut into chunks 1 cup cooked quinoa 1/2 cup California walnuts 1 teaspoon sea salt 1/2 teaspoon ground cumin 1/2 teaspoon onion powder 1/2 teaspoon garlic powder 1/2 cup flour

MAKE FALAFEL In food processor, pulse sweet potato until finely minced.

ADD quinoa, walnuts, ground cumin, onion powder and garlic powder; pulse until all pieces are uniform in size.

ADD flour and egg; pulse until well mixed, scraping down sides as needed.

Using wet hands, shape mixture into 16 equal balls.

IN DEEP SKILLET or pot, heat oil. Cooking in batches, fry falafel balls 2-3 minutes on each side, or until golden brown and cooked through. Let drain on paper towellined tray.

MAKE TAHINI DRESSING In small bowl, whisk tahini, lemon juice, water, maple syrup, ground cumin, garlic powder and salt.

PREPARE BOWLS Place equal amounts kale, quinoa, carrots and avocado in four large salad bowls. Place four falafel balls in each bowl and drizzle with dressing.

Garnish with toasted walnuts and minced red onion, if desired.

FIND MORE RECIPES PERFECT FOR SUMMER AT CULINARY.NET

1 egg vegetable oil MOMSTOWN.COM

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SUM M E R M EA LS AD D SE AFO O D SK EWER S!

EASY SHRIMP SKEWERS SERVES 5

Recipe courtesy of Annessa Chumbley, RDN, on behalf of the Seafood Nutrition Partnership Prep time: 15 minutes Cook time: 10 minutes

In bowl, soak skewer sticks in water at least 10 minutes (to prevent burning on grill). Preheat grill to mediumhigh heat.

INGREDIENTS:

Build skewers by alternating zucchinis, bell peppers, onions, tomatoes and shrimp, pushing ingredients closely together on each skewer. Brush each with olive oil and sprinkle with sea salt, to taste.

10 wooden skewers 2

med zucchinis, cut into large chunks

2

med bell peppers (any color), cut into large chunks

2

red onions, cut into large chunks

1

cup cherry tomatoes

10-12 ounces cooked shrimp, peeled, deveined, tails on olive oil sea salt to taste 1

Cook skewers about 9 minutes, rotating every 3 minutes until veggies and shrimp are seared but not overcooked.

Place on large platter, drizzle with lemon juice & serve.

lemon, juice only

Grilled meals provide a summer escape for many families by offering opportunities to spend moments together while enjoying flavorful dishes. As Americans face uncertainty in many aspects of life, one place they should be able to turn to for normalcy is food.

SEARED SALMON WITH MEDITERRANEAN SALSA SERVES 4 — 6 Recipe courtesy of Annessa Chumbley, RDN, on behalf of the Seafood Nutrition Partnership Prep time: 15 minutes Cook time: 10 minutes INGREDIENTS: 2

tablespoons olive oil

4-6 salmon fillets (each about 1-inch thick) sea salt, to taste 1

can chickpeas, drained and rinsed

1

can quartered or chopped artichoke hearts, drained

1

cup diced cucumber

1

cup diced cherry tomatoes

1/3 cup diced red onion 1/2 cup crumbled feta cheese 1

handful fresh spinach, chopped balsamic glaze

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In skillet over medium-high heat, heat olive oil.

Sear salmon fillets 4 minutes. Sprinkle tops of each salmon fillet with sea salt, to taste. Flip and cook 4 minutes until barely done. Remove to serving platter.

In medium bowl, make salsa by gently folding together chickpeas, artichoke hearts, cucumber, tomatoes, red onion, feta and spinach. Sprinkle with sea salt, to taste.

Drizzle with balsamic glaze and spoon salsa over each salmon fillet.

Refrigerate leftover salsa.

Lemon-icious Summer LEMON Classic BARS

Nonstick cooking spray 2 cups, plus 3 tablespoons, all-purpose flour, divided 1/2 cup powdered sugar, plus additional, for topping 2 tablespoons cornstarch 1/4 teaspoon salt 3/4 cup butter 4 eggs, lightly beaten 1 1/2 cups granulated sugar 1 teaspoon lemon zest 3/4 cup lemon juice 1/4 cup light cream, half-and-half or milk Heat oven to 350° F — Line 9 x 13-inch baking pan with foil; allow overhang.

Grease foil with nonstick cooking spray; set aside.

In large bowl, whisk 2 cups flour, 1/2 cup powdered sugar, cornstarch and salt.

RECIPE ADAPTED FROM BETTER HOMES & GARDENS

LEMON IS A TRADITIONAL SUMMER FLAVOR. ADD A LITTLE EXTRA ZING TO YOUR GATHERINGS — FROM PICNICS TO BRUNCHES — WITH THIS CLASSIC DESSERT QUICK & EASY TO MAKE, THESE LEMON BARS FEATURE A SOFT CRUST AND A TANGY, SWEET FILLING TOPPED WITH POWDERED SUGAR

Using pastry blender, cut in butter until mixture resembles crumbs. Press mixture into bottom of baking pan. Bake 18-20 minutes.

TO MAKE FILLING: In medium bowl, whisk eggs, sugar, remaining flour, lemon zest, lemon juice and light cream. Pour filling over hot crust. Bake 15-20 minutes.

Cool completely on wire rack.

Grasp foil overhang and lift from pan. Cut into bars. Sprinkle powdered sugar over bars before serving.

MOMSTOWN.COM

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A FAM I LY A F FA IR B U DG E T

We work, cook, clean, take care of the kids and then there’s the budget! To take the bore out of the budget chore, here are some tips to put some fun in the family finances.

GET EVERYONE INVOLVED Call a family meeting and get everyone involved. At your meeting consider doing the following: Set money goals. Make the goals a team effort.

STO RY S O UR CE : M ARY GO UL E T & H E ATH E R RE IDE R

Write ‘shout outs’ when someone contributes to the fund or does something that helps the family save money.

Show how much money you save when you eat at home rather than going out

COMMUNICATE WITH YOUR SPOUSE Of course, you can’t involve the kids in every aspect of the family finances. Together with your spouse, do the following:

Find ways to save. Brainstorm together. Talk to your kids about the cost of utilities. Show them the savings from doing simple things like turning lights off or taking shorter showers.

Go over your bank statements.

MAKE THE FAMILY BUDGET VISUAL

Write down short and long-term financial goals.

Get a whiteboard or large poster board and make the budget big and colorful.

When it comes to family budgeting, if everyone works together, you can problem solve when things don’t go as planned and celebrate when you hit those goals.

Keep a tally of your progress toward the goal so everyone can see it.

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MOMSTOWN MAGAZINE | AUGUST 202O

Set spending limits for categories like groceries and entertainment.

FAMILY BUDGET

STO RY S O UR CE : M ARY GO UL E T & H E ATH E R RE IDE R

TH E M ONEY M E N U & WHY M O NEY IS IM P ORTA N T There are all sorts of documented reasons why women have trouble discussing dollars. Money can be an emotional topic for women and a hot topic in relationships. So, let’s try to lighten things up. Let’s make the discussion as easy as deciding what to order at dinner.

When you go to a restaurant and want to order something to eat, you have to choose a meal from the menu. If you left it up to the waiter, he’d bring you a basket of bread and water until you decided. And that’s why most of us are living on a bread and water budget. We need to decide what we want and ask for it.

WHY MONEY IS IMPORTANT

It buys the necessities — food, shelter, water, clothing, electricity and healthcare.

It buys freedom It buys time It buys peace of mind

IT’S TIME TO ORDER FROM THE MONEY MENU

It’s time to order. How much money do you want? Write it down. How much monthly, how much annually, and how much for retirement?

Most of us haven’t given it much thought. We are just uncomfortably comfortable.

Being uncomfortably comfortable is being stuck in the comfort zone that makes us resistant to change. It’s why we stay in jobs we don’t like. We’re too afraid to quit and the current path is familiar. It’s why we talk about ways to make money from home or starting a new business but never do. To step out of our comfort zone, we must take risks and ask for what we want. It might be uncomfortable at first, but the truth is “home economics” is important.

Here is a money insight to contemplate:

as wealthy as you think.

It buys vacations It buys gifts It buys visits from the tooth fairy It buys date night It buys cars It buys plane tickets It buys reunions with friends and loved ones It buys time off from work Go ahead, order up!

Oh, and it’s okay to want dessert!

you are

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INVENTING A PAYCHECK

5 TI P S

STO RY S O UR C E :

FO R STA RT I NG A N A I R BNB IN YOU R HOME

M ARY GO UL E T

So, is operating a vacation rental conducive to you and your family’s lifestyle?

WHAT IS AN AIRBNB? AirBnB started as a way for people traveling across America to stay on a mattress on someone’s floor as they passed through town, an inexpensive place to stay and then they moved on. Now AirBnB.com is worldwide and there are many iterations of abodes homeowners can manage based on where they live from Tiny Homes to spare bedrooms.

5 QUESTIONS YOU SHOULD CONSIDER BEFORE YOU HAND OVER THE KEYS 1. Location. Location. Location. Are you located in a destination town? A destination town is near a beach, attractions such as the zoo, or in a city for business travelers. There are many reasons guests choose an AirBnB over a hotel so you have an advantage. Ask yourself if you would want to rent your place if you lived out of town.

2. Competition. What is your competition? Take a walk around your neighborhood with a critical eye. Most likely, your neighbors have been operating an AirBnB right under your nose. Once you’ve identified a few homes go on AirBnB.com and search your neighborhood, listing by listing, to see what they offer and for how much per night.

3. Private Entrance. Will guests have a private entrance? There are many accommodation options for guests. You can rent out a room in your home and have them knock on the front door; they can

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be required to share a bathroom and the kitchen.

One of the most preferred options for guests and homeowners is a private entrance. If you are in this for the long haul, a private entrance is a must for you and your guests’ privacy.

4. How often do you expect or want bookings?

Seasonally or year-round? I know a gal who has a small place near the Grand Canyon so she doesn’t get year-round bookings but she makes up for the loss during the high season. That leads to the next point to consider.

5. Does it pencil? It comes down to the math. If you are converting a spare room or a small dwelling unit in your yard to an AirBnB rental, calculate all the costs and when you anticipate recouping your investment. That’s why it is so important to understand the value of your location and feel assured your listing will actually attract bookings.

OTHER THINGS TO CONSIDER Is the unit already furnished or are you buying a bed, nightstands, TV, bedding, towels, etc.? Will they have a full kitchen or just a small refrigerator, microwave, coffeemaker and toaster? Will you manage the space on your own? Will you be the one responding to bookings and cleaning the unit? If you don’t want to clean and manage the space yourself and want to hire a property manager and a cleaning service, then sharpen your pencil and do the math again.

One final word of advice...don’t romanticize the business.You will be in the hospitality business and guests have the opportunity to rate and review you after each stay (you get to rate and review them also). It is a business and should be taken seriously, as you are responsible for the guests’ accommodations, experience and safety.

KITCHEN DOUGH

COT TAGE FO O D HOM E M AD E FO O D FO R SA LE STO RY S O UR CE : H E ATH E R RE IDE R

START YOUR KITCHENS! HOW TO TURN DOUGH INTO CASH

Need dough? Consider kneading dough. It’s now possible to make money from your home kitchen.

Lawmakers have been busy enacting new or improving existing cottage food laws.

These laws make it legal to start and operate a food business from home.

What is Cottage Food?

Simply put, cottage food is homemade for sale; it can be produced in a home kitchen and sold to the public. But there’s a catch! You can’t just start making and selling anything you want.

SELLING COTTAGE FOOD

KEEP IN MIND. . .

In most states, a Cottage Food Operator (CFO) must sell direct-toconsumer. Usually, a CFO will sell their product from their home, farm, farmers’ market or a similar location. Most states do not allow you to ship cottage food or sell your goods out of state.

Every state has its own set of cottage food rules and regulations.

To learn more, contact your state and local health departments.

For more cottage food resources, visit MomsTown.com.

In addition to the increasing number of farmers’ markets, a lineup of new laws taking effect across the nation is fueling the cottage food industry. The new and revised cottage food laws are making it easier and more affordable for home cooks to start businesses from their home kitchens.

Cottage food operations are allowed to produce certain non-potentially hazardous foods.

These are foods that do not support the rapid growth of bacteria that would make people sick when held outside of refrigeration temperatures.

—California Dept of Public Health

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INVENTING A PAYCHECK

6 TI PS

STO RY S O UR CE :

TO STA RT IN G YOU R OWN CANDY CO M PA NY

H E ATH E R RE IDE R

California’s new gold rush just might be a sugar rush. The Homemade Food Act of California now makes it legal to start a candy company from home. If you’re thinking about starting a candy business, here are some tips to help you stake your claim in the candy industry.

1. GET SWEET ON YOUR BUSINESS PLAN Sink your sweet tooth into it and create a plan for success.

2. RAISE THE CHOCOLATE BAR Learn all you can about your craft and the candy industry.

One great resource is the National Confectioners Association (NCA).

3. STICKY-TO-IT Be willing to persevere through the sweet and sour times.

Creating a business around a great product and a great purpose enhances your chance of success.

4. CANDY: CRUSH THE COMPETITION Get to know what your competition is doing, both on a national level and at the local street market. Buy their products. Evaluate their ingredients, packaging and marketing.

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5. KISSES FOR YOUR CUSTOMERS Be thankful for every sale and grateful for every customer.

6. WRAPPERS MATTER Keep this in mind when creating your logo, packaging materials and labels. Even though your label might read, “Made in a home kitchen,” it doesn’t mean it should look unprofessional.

To learn more about starting a food business from home, visit MomsTown.com.

Life is uncertain. Eat dessert first.

—ERNESTINE ULMER

KITCHEN DOUGH

N I B B LE SAN D IEG O PARE NTS L AU NCH A CHO COL AT E CO M PA NY

If you are in the San Diego Area visit NIBBLE CHOCOLATE AT OLD TOWN SAN DIEGO STATE HISTORIC PARK

STO RY S O UR CE : H E ATH E R RE IDE R

Fiesta de Reyes/Casa de Reyes 2754 Calhoun St. San Diego CA 92110 Store & Cafe Hours Monday – Sunday: 10:00am – 9:00pm

WHAT IS “BEAN-TO-BAR” CHOCOLATE?

Chocolatiers, Sandra Bedoya and David Mejia, are finding success one “nibble” at a time. The local parents started Nibble Chocolate from their small apartment kitchen and are now taking a big bite out of the bean-to-bar chocolate business.

BEAN-TO-BAR CHOCOLATE Bean-to-bar means chocolate artisans process the cocoa beans inhouse, roasting the beans, grinding the nibs into a smooth paste, mixing in sugar and other ingredients, tempering the chocolate and the end product is a wrapped chocolate bar.

The US bean-to-bar chocolate business is worth an estimated $75m-to-$100m —Vreeland & Associates Sandra and David started the business while craving chocolate and trying to find a healthy option. The ingredients in commercially produced chocolate caused them to

lose their appetites. They started making their own chocolate from scratch and decided to test their product at a farmers’ market. They sold out! Quickly, the production spilled beyond their home kitchen. They now operate a small chocolate factory. Every “Nibble” is still made by hand.

GROWING A QUALITY BUSINESS Quality and ethically sourced ingredients are important to Sandra and David. They take pride in working directly with the farmers that provide them with cocoa beans. The Brazilian farmer pays workers above-average wages. The Dominican Republic beans are certified direct trade. The Madagascar farmer provides education and shelter to workers. The Peruvian beans come from a co-op that has won international awards.

To learn more visit Nibble.com To learn more about the cottage food industry, visit MomsTown.com.

CHOCOLATIERS SANDRA BEDOYA & DAVID MEJIA

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CA R EE R M O M “ M O M” & “ MS . S U CCE S S”

STORY SOU RCE :

You can have a great life and yet never achieve the elusive work/home balance.

In reality, balance is a moving target you keep aiming at, but it keeps moving and the best thing you can do is to keep moving, too.

MARY GO U LET & HEATHER REIDER

Great news! It’s possible to have a great life and never achieve the elusive work/home balance.

In reality, balance is a moving target and the best thing we can do is to keep moving too.

There are a lot of experts offering strategies on how to make it all work. Fact is, working full-time and raising kids is tough. There’s no way around it.

We’re continually asking ourselves, “How do other working moms do it? Are they really achieving career/ family balance?” We say to ourselves, “If only I didn’t work!” That might sound like the answer but most of us are working for two reasons: 1. The family needs the paycheck — period.

2. It’s who you are. Your career is part of your identity. To give it up would be to give up a major part of yourself.

So, then what’s the answer? How do we get the work/ home balance that we’re all craving?

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Here’s a place to start: Let’s stop wondering how others do it. Really, who cares? Focus on what works best for you and your family dynamics.

Consider making changes. If you don’t enjoy your job it might be time to reevaluate your career path. Start visualizing the change you’d like to make. Write it down.

Create a strategy for change.

Embrace the working life. If you love your job but are feeling overwhelmed, then maybe it’s time to discuss with your boss flextime options to help you meet family obligations and responsibilities. Communication with co-workers and family members might provide some overlooked stress-reducing solutions.

Stay flexible. Communicate. Enjoy the journey.

You’ve got this, Mom!

D R EA M J OB

INSPIRE ME

WH AT ’ S YOU RS?

STO RY S O UR CE : M ARY GO UL E T & H E ATH E R RE IDE R

At MomsTown we’ve always focused on helping moms identify their dream jobs. There are five key steps in finding the right pursuit: 1. IDENTIFY THE NATURAL YOU One way to identify the Natural You is to look back to when you were a young girl. Did you enjoy writing, art or science projects? Our younger selves can tell us a lot about our natural passions.

2. CREATE A LIST OF HOBBIES If you’re having trouble remembering (because when you’re a mom, sometimes memory is in short supply), ask your mom, dad, or siblings what you loved as a child. List your current hobbies as well.

3. JOURNAL IT ALL Start writing. A pen and paper can get ideas flowing.

4. DRAFT A PERSONAL MISSION STATEMENT You can start with answering a few questions. What are my personal goals? What are my business goals?

What are my strengths? What are my weaknesses? What am I willing to sacrifice? What am I hoping to gain?

We’d love to hear about your dream and your journey. If you’re just getting started or are already enjoying that dream job, send an email to Podcast@ MomsTown.com.

5. DON’T WAIT Start today by removing any obstacles that stand in your way. Don’t let negative self-talk or pessimism stand between you and your dream job.

But it’s going to take more than just believing your idea will be profitable.

It’ll take action.

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LETTER

FROM THE EDITORS

PRESS ROOM NODS FOR MARY & HEATHER

Welcome to MomsTown!

We are Heather and Mary, the founders of MomsTown. We are proud to introduce the premiere edition of “MomsTown Magazine.”

The magazine is brought to you compliments of your local realtor, a realtor who understands the importance of supporting local families and communities.

Each month, “MomsTown Magazine” celebrates mom creators. We know moms are creative. Moms create families, communities, art, culture, business, food, traditions and so much more. We believe inspiration is good for a mom’s soul. Our community of writers is dedicated to shining a light on the different ways moms bring their inspiration and creativity to life and sharing their advice and tips along the way.

Beyond creativity, we also know moms are an economic powerhouse. In fact, according to “Forbes,” recent studies suggest moms make 85% of all household purchasing decisions and represent $2.4 trillion in annual spending power. Moms, more often than not, are the ones who decide what groceries go in the pantry, what car is parked in the driveway and even decide on the house attached to that driveway.

“MomsTown Magazine” honors your creativity, appreciates your influence and looks forward to sharing your stories.

Please feel free to reach out if you’re a mom creator, if you know a mom walking on the creative side, or want to connect with our rapidly growing community and network.

In addition to sharing your stories in “MomsTown Magazine”, we also look forward to sharing your great recipes, tips, tricks, shortcuts and breakthroughs on the “MomsTown Podcast.”

For more information on how to share your ideas, suggestions and great stories, go to MomsTown.com We look forward to hearing from you!

Warmly,

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THe Podcast for Mom Podcasters

WE WANT TO SHINE A LIGHT ON YOU!

THE MARY & HEATHER SHOW

casting call

ARE YOU A MOM DREAMING OF STARTING A PODCAST OR GROWING YOUR PODCAST?

If so, we invite you to connect with us today.

We are looking for 100 mom podcasters interested in joining us on a very unique and exciting podcast journey.

We’re about to announce an incredible new venture dedicated to helping you build an amazing podcast; a podcast that connects with your audience and makes you money.

We have advertisers standing by just waiting for your podcast and content.

It’s okay if you’re just in the ideation phase.

We’re looking for moms who want to get started and moms who are already podcasting. We will be releasing details on our new show, The Mary & Heather Show, The Podcast for Mom Podcasters.

We look forward to helping you build the podcast of your dreams.

The Mary & Heather Show is all about supporting your dream of starting, scaling and monetizing your podcast.

We’ve been podcasting since 2004. We’ve made all kinds of mistakes. We’ve also made money in a variety of ways from our podcast.

We share our strategies and we are excited to share our recipe for success. We’re also looking forward to sharing your story. We want to shine a light on you!

So, don’t hesitate. Get your invitation! When you join our waitlist you will receive details on the next steps!

For more information send an email to

Podcast@MomsTown.com

MOMSTOWN.COM

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KITCHEN & BATH UPGRADES

ON-TREND KITCHEN AND BATH UPGRADES Kitchens and bathrooms remain among the top picks for homeowners looking to upgrade and they typically provide a high return on investment.

If you’re considering a renovation project for either of these in-demand spaces, consider some of these ontrend ideas from Doug King, CR, MBA, owner of King Contracting, Inc. and president of the National Association of the Remodeling Industry.

KITCHEN Bigger functional spaces When it comes to physical space, a popular choice is removing or relocating walls to make the room

larger. This added space can be instrumental in adding an island or peninsula for bar seating.

CLEVER STORAGE Making the most of storage space has always been a top desire. Drawer organizers are in high demand, along with pull-out waste baskets that hide recycling bins within.

FEATURE-RICH APPLIANCES Appliance manufacturers are adding all kinds of bells and whistles, and those features are increasingly attractive to homeowners.

BATHROOM Spa-like setting One long-term trend that is still in top demand for the master bath is design that mimics a serene spa.

This plays out in cooler colors like white, blues and grays.

UPSCALE PRACTICALITY Homeowners are upping the ante with lighting such as fixtures integrated with fans and mirrors, and even below floating vanities for ambient light at night.

A SPLASH OF TECH Whether it’s used to control smart features or simply add entertainment like TV or soothing music, technology has a permanent place on the list of bathroom trends.

Find more inspiration and trending ideas at remodelingdoneright.com.

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Curb appeal: It’s the make-or-break first impression of your home. It either beckons a second look or turns buyers off entirely. Make your curb appeal so irresistible that buyers will be clamoring to know what’s inside.

6 Tips for CURB APPEAL

1. GREEN & PRISTINE YARD

5. GIVE YOUR FRONT DOOR A FACELIFT

The lawn is one of the first things buyers notice, whether they are pulling up to the curb or looking at an online listing. When it’s lush and green, it creates a favorable impression.

If you’re going to spend money on one thing to add curb appeal, make it a new door. If there isn’t room in the budget, rejuvenate your existing door with a fresh coat of paint and hardware.

2. DRIVEWAY & WALKWAY

A fresh pop of color in red, yellow or blue can bring life to your house immediately and catches people’s eyes as well-loved and cared for. A home that’s been cared for stands out.

Hose down the driveway and walkway before showing your home or taking photos.

You might be inclined to overlook the driveway and front walk — how much can you really do to make concrete look good? But, truth be told, these areas are like the red carpet of curb appeal — they lead buyers to the main event, the inside of your home.

3. NIGHTTIME APPEAL

Prospective buyers might be driving by after dark to see what your house looks like at night. Turn on the charm with a warm glow from exterior lighting.

4. GIVE YOUR LANDSCAPING SOME LOVE

6. DON’T FORGET THE GARAGE!

The garage is a key component in curb appeal, especially if it’s attached to the house. But how do you spruce up this often-dull space?

One surefire way is to paint the garage door the same color as the trim on the house — simple but effective.

For more tips on curb appeal, contact Mary Goulet or David Silva at (858) 354-7496.

A shabby doormat, dingy house numbers or a rusty old mailbox are hardly deal breakers, but they do leave a stale impression. If your outdoor accents have seen better days, replace them. Also, make sure your landscaping looks lush and prune overgrown shrubs and trees.

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SDSTAGING

Quality home staging at affordable rates Serving all of San Diego & surrounding areas SD Staging owns all its own inventory & can stage on very short notice

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Josie Leisz SDstaging.com

FEATURE

4 R EASO NS TO S E L L N OW

If you’re in the market to sell your home but assumed you should write off this summer’s home-selling season as a lost cause, we have good news! Here are a few reasons why the market could actually be moving strongly in your favor: 1. BUYER DEMAND IS BACK The real estate market is already seeing strong signs of a rebound, according to the National Association of Realtors®’ pending home sales shot up 44.3% — the highest month-overmonth jump since 2001, when the index began.

STO RY S O UR CE : E RICA S WE E N EY

2. INVENTORY REMAINS LOW

4. BUYERS’ NEEDS HAVE CHANGED

Yet amid this glut of home buyers, the number of homes for sale to actually meet this pent-up demand is at an all-time low.

Home offices, more privacy, outdoor spaces and just more room in general are becoming more and more important to homeowners.

3. HOME PRICES ARE UP

5. MORTGAGE RATES ARE LOW

With demand for homes up and inventory down, the conditions are perfect for home sellers to get higher prices.

Another factor pushing home buyers to shop are the lower mortgage interest rates.

Need additional information?

Contact Mary Goulet or David Silva at (858) 354-7496 for the latest real estate statistics.

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PRESORT STD. US POSTAGE PAID DMT PERMIT #9

COMPLIMENTS of Mary Goulet & David Silva

For almost 4 years Mary & Dave worked diligently to find the perfect home for us. We tell all our friends & colleagues how wonderful it was to work with Mary and Dave.

MARY GOULET BRE #01088489 Mary@MaryGoulet.net (760) 445-2022

—Penny and Butch D—

Mary & Dave have always provided exceptional service & dedication to getting the best price, terms & conditions for me. I wholeheartedly recommend them for all your real estate needs.

—Tracy D—

DAVID SILVA BRE #01711065 DavidSilvaRealtor@gmail.com (858) 354-7469