__MAIN_TEXT__

Page 1

Hair By Elle Schoemaker – Stelios Papas Toowong

DIGITAL

SOCIAL MEDIA EDM’S MAGAZINES

COMPETITIONS HOT SHOTS TEAM BEAUTY SQUAD

PRINT

HAIRBIZ BEAUTY BIZ BARBERSHOP INSALON MAGS

AWARDS

AUSTRALIAN HAIR INDUSTRY AWARDS - CREATIVE AUSTRALIAN HAIR INDUSTRY AWARDS - BUSINESS AUSTRALIAN MODERN BARBER AWARDS AUSTRALIAN BEAUTY INDUSTRY AWARDS


p ubli s hin g ESTABLISHED IN 2006, MOCHA PUBLISHING OFFERS PRINTED AND DIGITAL TRADE MAGAZINES, MEDIA CHANNELS, EVENTS, AWARDS AND COMPETITIONS TO THE HAIR, BEAUTY AND BARBER INDUSTRIES

IMPORTANT FACTS Regular distribution of Magazines to 23,000+ small business owners, managers, hair stylists, beauty therapists and barbers. 69,000+ Readers across all three titles based on 3:1 readership 30,000+ fans on Facebook all organically achieved 40,000+ followers on Instagram all organically achieved 20,000+ opt in email addresses on mocha email database

mocha publishing is made up of a professional team, who have unparalleled combined experience in trade & consumer publishing, marketing, pr and the hair & fashion industry.

PUBLISHER Linda Woodhead linda@mochapublishing.com.au EDITORIAL - HAIRBIZ Lousie May - Editor louise@mochapublishing.com.au Ph: 0400 919 095 EDITORIAL - BEAUTYBIZ Clare Lamberth - Editor clare@mochapublishing.com.au Ph: 0414 200 707 EDITORIAL - BARBERSHOP Rex Silver - Editor rex@mochapublishing.com.au Ph: 0403 604 280

ADVERTISING SALES Nina Barbara Sales & Marketing Manager nina@mochapublishing.com.au Ph: 0407 497 989 ARTWORK Kellie Woodhead - Art Director kellie@mochapublishing.com.au ADMINISTRATION Jess Richmond Office Manager/PA jes@mochapublishing.com.au GENERAL ENQUIRIES mail@mochapublishing.com.au

Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212 Email: mail@mochapublishing.com.au

Website: www.mochapublishing.com.au


PRINT HAIRBIZ BEAUTY BIZ BARBERSHOP INSALON MAGS

Hair by Bruno Marc & Marc Antoni Artistic Team


HAIRBIZ

PRINT

Hair Biz is a business-to-business trade magazine distributed bi-monthly to every Hair Salon throughout Australia. With a distribution in excess of 12,700 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services.

NO. OF COPIES BY STATE NSW 4200 VIC 3450 QLD 2520 SA 1100 WA 990 ACT 150 TAS 120 NT 65 Additional 100 TOTAL 12765

DEADLINES ISSUE

EDITORIAL

AD COPY

In salon Week Commencing

Year 15 Issue 1 2021

December 11

December 18

January 18

Year 15 Issue 2 2021

February 12

February 19

March 15

Year 15 Issue 3 2021

April 16

April 23

May 17

Year 15 Issue 4 2021

June 18

June 25

July 12

Year 15 Issue 5 2021

August 13

August 20

September 13

Year 15 Issue 6 2021

October 11

October 18

November 15

Year 16 Issue 1 2022

December 10

December 17

January 17

RATES EXC GST

SIZE

CASUAL (AUD)

Front Cover

$4300.00

Front Cover Package (FC, IFC, Pg1)

$8050.00

Back Cover

$3990.00

Inside Front Cover/Inside Back Cover

$3210.00

Double Page Spread

$5560.00

Full Page

$2920.00

1/2 Page

$1760.00

1/3 Page

$1320.00

1/4 Page

$1020.00

6 ISSUE CONTRACT - 10% DISCOUNT OFF CASUAL RATE PER ISSUE 10% Loading applies for preferred position. Inserts from $325 per 1000 depending on weight and size, minimum booking 1000

> ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION AS A FREE INCLUSION


BEAUTY BIZ

PRINT

Beauty Biz is is a business-to-business trade magazine distributed bi-monthly to every Beauty Salon and Spa throughout Australia. With a distribution in excess of 7,500 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services.

NO. OF COPIES BY STATE NSW 2400 VIC 1800 QLD 1500 SA 400 WA 750 TAS 320 ACT 120 NT 40 ADDITIONAL 200 TOTAL

7530

DEADLINES ISSUE

EDITORIAL

Ad Copy

In salon Week Commencing

Year 14 Issue 1 2021

January 18

January 25

February 15

Year 14 Issue 2 2021

March 15

March 22

April 12

Year 14 Issue 3 2021

May 17

May 24

June 14

Year 14 Issue 4 2021

July 12

July 19

August 09

Year 14 Issue 5 2021

September 13

September 21

October 11

Year 14 Issue 6 2021

November 15

November 22

December 13

RATES EXC

GST

SIZE

CASUAL (AUD)

Front Cover

$4020.00

Front Cover Package (FC, IFC, Pg1)

$6570.00

Back Cover

$3140.00

Inside Front Cover/Inside Back Cover

$2800.00

Double Page Spread

$4670.00

Full Page

$2550.00

1/2 Page

$1460.00

1/3 Page

$1160.00

1/4 Page

$870.00

6 ISSUE CONTRACT - 10% DISCOUNT OFF CASUAL RATE PER ISSUE 10% Loading applies for preferred position. Inserts from $325 per 1000 depending on weight and size, minimum booking 1000

> ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION AS A FREE INCLUSION


BARBERSHOP

PRINT

BarberShop is a business-to-business trade magazine distributed free of charge quarterly to every Men’s Hair Salon and Barber Shop throughout Australia. With a distribution in excess 4,000 this essential business tool reaches a targeted audience and provides a media vehicle in which to promote your products and services. Barber Shop is also subscribed to by a number of the 12,000 hair salons throughout Australia.

NO OF COPIES BY CATEGORY MENS HAIR SALONS 940 BARBERSHOPS 2020 UNISEX SALONS (SUBSCRIBED) 1000 ADDITIONAL 125 TOTAL 4085

DEADLINES ISSUE

EDITORIAL

Ad Copy

In Shop Week Commencing

Year 10 issue 1 2021

February 05

February 12

March 01

Year 10 issue 2 2021

May 07

May 14

May 31

Year 10 issue 3 2021

August 02

August 09

August 30

Year 10 issue 4 2021

November 01

November 08

November 29

RATES EXC

GST

SIZE

CASUAL (AUD)

Front Cover

$2200.00

Front Cover Package (FC, IFC, Pg1)

$4180.00

Back Cover

$1980.00

Inside Front Cover/Inside Back Cover

$1760.00

Double Page Spread

$2750.00

Full Page

$1540.00

1/2 Page

$1100.00

1/3 Page

$880.00

1/4 Page

$660.00

4 ISSUE CONTRACT - 10% DISCOUNT OFF CASUAL RATE PER ISSUE 10% Loading applies for preferred position. Inserts from $325 per 1000 depending on weight and size, minimum booking 1000

> ALL MAGAZINES ARE SHARED AS AN ALBUM ON OUR FACEBOOK PAGES AND IN OUR ONLINE DIGITAL VERSION AS A FREE INCLUSION


TECHNICAL DATA

PRINT

FILE FORMATS Ads to be supplied via email or on usb. If files exceed 10MG please send via a file transfer program such as HIGHTAIL or preferably share with us your DROPBOX file. We prefer files ot be in PDF format but can also accept in EPS, TIFF or InDesign formats. All files must be supplied in CMYK. Any picture elements must be TIFF, JPEG or EPS files. IMAGES All images should be at an appropriate resolution and scale for the output device. For best results your raw images should be at least 300dpi at 100% scaling. ‘Rezing-up’ of images does not always create a better image. Neither does scaling or enlarging. The smaller the image, the less it can be enlarged via scaling or resolution. COLOUR All content should be in either CMYK, or greyscale. Using an RGB workspace can produce unexpected results, and should only be used by experienced art workers. FONTS All fonts should be embedded as standard. There should be no exceptions. BLEED AND TRIM 5mm bleed should be allowed in all artwork, and trim offset should be set to 5mm. Having a trim offset smaller then the bleed amount will defeat the purpose of allowing bleed at all, as your trims will be inside your bleed area. Text to be a minimum of 8mm from edge of page. PROOFS A colour proof can be supplied with all ads. No responsibility will be accepted for reproduction of the advertisement unless a colour proof is sent with the artwork as a frame of reference for the printer and all files saved as specified. RESPONSIBILITY No responsibility will be accepted if publication is delayed or prevented by factors beyond the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. EDITORIAL Copy should be supplied a minimum of 1 week prior to ad copy deadline. CANCELLATION Any cancellation received after the cancellation deadline (21 days prior to on-sale date) will be charged at the full fee OR the publisher reserves the right to repeat any previous advertisement of the same size from the advertiser. Space cancellation within a contract period, thereby affecting a discounted rate, will result in the advertisement under the contract reverting to the appropriate rate for the number of insertions. NON-RECEIPT OF MATERIAL We have an obligation to you and other advertisers to deliver the magazine on time and therefore material MUST be received by the close of business on the material deadline. If not, for current advertisers, existing material will be run and for new advertisers a filler advertisement will be run. INDEMNITY The publisher accepts no responsibility for typesetting/artwork done by a third-party on behalf of the advertiser. If the publisher designs or amends advertiser material, a proof of the finished artwork will be made available for approval before printing. The publisher reserves the right to cancel any material deemed inappropriate. The publisher reserves the right to destroy any material unclaimed after three months. TERMS Payment of advertising is required within 14 days of invoice unless other credit terms have been agreed.

Artwork enquires can be emailed to artwork@mochapublishing.com.au


TECHNICAL DATA

PRINT

ADVERTISEMENT SIZES: A4 MAGAZINE A4 MAGAZINE (mm)

DEPTH x WIDTH (mm)

Full Page

297 x 210

Double Page Spread

297 x 420

NON BLEED MATERIAL (mm)

DEPTH x WIDTH (mm)

Full Page

281 x 194

2/3 Page

281 x 124

1/2 Page Vertical

281 x 93

1/2 Page Horizontal

141 x 194

1/3 Page Vertical

281 x 60

1/3 Page Horizontal

94 x 194

1/4 Page square

135 x 90

BLEED MATERIAL (mm)

DEPTH x WIDTH (mm)

DPS Full Page

297 x 420

Full Page

297 x 210

1/2 Page Vertical

297 x 101

1/2 Page Horizontal

149 x 210

1/3 Page Vertical

297 x 68

1/3 Page Horizontal

102 x 210

Plus bleed - minimum of 5mm

Text MUST BE a minimum of 8mm from edge of page All marks to be offset by a minimum of 5mm

Artwork enquires can be emailed to artwork@mochapublishing.com.au

1/3 V

1/2 V

1/4

2/3 V

SINGLE A4 PAGE 297d x 210w 5mm bleed 281mm 194mm Maximum Text Area

DOUBLE PAGE SPREAD 297d x 420 w 5mm bleed

1/3 H

1/2 H

281mm x 404mm Maximum Text Area (allow 16mm for gutter)


INSALON MAGS

PRINT

We can publish, on your behalf, your very own self titled magazine and will make it easier than you ever thought possible. We have developed a simple six-step plan: 1. We discuss your business objectives. 2. We send through a proposed features list based on our discussion 3. We interview you and your staff if required and assist you in writing your articles 4. We collate all material, photos, ad copy etc. and liaise with suppliers for ad copy, imagery if necessary. 5. We design your magazine, and show you proofs for approval. 6. We send your magazine to print and it arrives on the doorstep of your salon(s)

We offer a range of affordable salon magazine packages to suit every budget and can range from a basic 8 page magazine through to a deluxe magazine to include photographic shoots. To make publishing your own magazine more cost effective you can source the support of other local retailers or affiliate companies. The benefit to the supporter is increased retail sales, partnership with your salon and specific target marketing to both you and their clients. Minimum print run is 1000 for a simple 8-24 page booklet

The magazine can also be converted to a page flip style magazine to upload to your website for a nominal additional fee.

“This was such an easy process! I had wanted to do a magazine for such a long time and when Mocha came along it was the perfect marriage. Having so much industry experience has made it so easy to deal with them and we feel that they always understand what our objectives are. After initial meetings and lots of ideas, everything just seemed to fall into place and when the magazines arrived on the salon doorsteps we were so excited to see the finished product.” Sandy Chong, Suki Hairdressing

“When I owned The Art of Hair we would always pride ourselves on client satisfaction and thrive to communicate with our clients at different levels. As soon as our clients left the salon chair and head out the door, we wanted them to take home a piece of us. Keeping our clients informed in all facets of our business was an area of uncertainty. From our services, salon news, promotions to showcasing our latest collections we needed to reach our clients in an attention-grabbing way. Our in-salon magazines solved this problem in an effective and flawless manner. Releasing an issue every quarter, Mocha Publishing ensures an accurate, cost effective service with measurable results. Our in-salon magazine was also used as a promotional tool to target new and potential clients.“ Sharon Blain

In salon magazines can be produced, printed and converted for online for as little as $4000 For more information on In Salon Magazines and costings please contact us. Phone: 07 5580 5155 Address: PO BOX 252, Helensvale Plaza, QLD 4212 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au


AWARDS AHIA Creative AHIA Business ABIA AMIA AMBA

Hair by Dee Parker Attwood – Wieselmann Salon


AHIA Business The Australian Hair Industry Awards - Business, were launched in 2013 to provide the Australian Hair Industry a much needed and often requested benchmark of excellence in business on a state by state basis. With 27 categories including the Australian Salon Business of the Year, these awards culminate in a gala event now held in October of each year. The awards were launched due to industry demand and are judged by an independent panel of judges, media, PR and business specialists.

THE CATEGORIES SALON BUSINESS CATEGORIES Australian Salon Business of the Year NSW/ACT Salon Business of the Year VIC/TAS/SA Salon Business of the Year QLD Salon Business of the Year WA/NT Salon Business of the Year Best Eco Salon Salon Business Newcomer of the Year EDUCATION CATEGORIES Independent Educator of the Year Educational Organisation of the Year Educational Manager of the Year (Product Company) INDIVIDUAL CATEGORIES Salon Team Member of the Year Salon Manager/Coordinator of the Year Business Director/Owner of the Year SPECIALIST CATEGORIES Best Salon Team of the Year Best New Salon Design Best Business Performance Best Salon Training Best Customer Care Best Marketing HAIR PRODUCT CATEGORIES Care // Treat // Style VOTED CATEGORY State & National Wholesalers of the Year

AWARDS PRIZES INCLUDE • • • •

Beautiful Trophy presented on the night of the AHIA’s Use of the Title of winning category for 12 months Coveted PR with Lily Blue Communications Additional prizes

SPONSOR RECEIVES

The AHIA is available for Sponsorship by category. Sponsorship packages for the AHIA’s is available on application - Exclusive use of the AHIA logo promoting sponsorship and support on all corporate and promotional literature - Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity - Branding in HAIR BIZ on all pages relating to the awards - Logos on all AHIA promotional activity, brochures, tickets, program, menu etc pre and during the event - Presentation of their individual category award at the gala event in April - Two free tickets to the gala event - Visual branding on the media wall for photos and on screens at winners event - Access to all photos post event Sponsorship package to include annual advertising campaign with HAIR BIZ can be discussed by contacting us.

Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

IMPORTANT DATES

OPEN FOR ENTRY 22/2/20 PRODUCT ENTRY DEALINE 24/5/20 GENERAL ENTRY DEADLINE 12/7/20 FINALISTS ANNOUNCED 23/8/20 GALA NIGHT 3/10/20

NOMINATED CATEGORY VS Humanitarian Award

AHIA

Business

AUSTRALIAN HAIR INDUSTRY AWARDS


AHIA Creative

AWARDS

The Australian Hair Industry Awards – Creative will launch AUSTRALIAN HOT SHOTS TEAM in 2021 and represent the final piece in the puzzle of the Established 2012 comprehensive awards division owned by Mocha which truly represents excellence in creativity, business, career and contribution to the hair, beauty and barber industries. PRIZES INCLUDE • Beautiful Trophy presented on the night of the AHIA’s The categories in the new Creative AHIA’s will reflect all • Use of the Title of winning category for 12 months aspects of hairdressing with photographic, creative ability • Coveted PR package with Lily Blue Communications and written submissions required. • Additional prizes The gala night will be held on the last night of the NEW HAIR FESTIVAL on the Queens Birthday weekend, maintaining the legacy of the most celebrated hair weekend on the Australian Hair Calendar.

CREATIVE CATEGORIES MAJOR CATEGORIES

Australian Hairdresser of the Year New Zealand Hairdresser of the Year

STATE CATEGORIES

NSW-ACT Hairdresser of the Year VIC Hairdresser of the Year QLD Hairdresser of the Year SA-TAS Hairdresser of the Year WA-NT Hairdresser of the Year

INDIVIDUAL CATEGORIES

Apprentice of the Year New Creative Talent of the Year Men’s Hair Specialist of the Year Colour Expert of the Year Avant Garde Hairdresser of the Year Independent Stylist of the Year Master Cutter of the Year

COMBINED CATEGORIES

Best Colab of the Year Creative Team of the Year

VOTED CATEGORY

Photographic Collection of the Year (Peoples Choice)

NOMINATED CATEGORIES

Hall of Fame International Hairdresser of the Year

SPONSOR RECEIVES The AHIA is available for Sponsorship. Sponsorship packages for the AHIA’s is available on application - Exclusive use of the AHIA - Cretaove logo promoting sponsorship and support on all corporate and promotional literature - Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity - Branding in HAIR BIZ on all pages relating to the awards - Logos on all AHIA promotional activity, brochures, tickets, program, menu etc pre and during the event Presentation of category at the gala event in April - Two free tickets to the gala event - Visual branding on the media wall for photos and on screens at winners event - Access to all photos post event - Additional Creative Opportunities Sponsorship package to include an annual advertising campaign with HAIR BIZ can be discussed by contacting us.

IMPORTANT DATES

OPEN FOR ENTRY 7/12/20 ROUND 1 PHOTOGRAPHIC ENTRY DEADLINE 22/3/21 ROUND 1 FINALISTS ANNOUNCED 19/4/21 ROUND 2 WRITTEN SUBMISSION ENTRY DEADLINE 17/5/21 GALA NIGHT 14/6/21 Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au


ABIA

AWARDS

The ABIA (Australian Beauty Industry Awards) were launched in 2012 to provide the Australian Beauty Industry a much needed and often requested benchmark of excellence. With 27 categories including the annual Hall of Fame award, these awards culminate in a gala event following the last day of the International Beauty Expo in August in Sydney. The awards were launched due to industry demand and are judged by an independent panel of judges, beauty editors and business specialists.

AMIA Categories Australian Make Up Artist of the Year Bridal/Formal Make Up Artist of the Year Fantasy/Special Effects Make Up Artist of the Year High Fashion/Editorial Make Up Artist of the Year

ABIA CATEGORIES

SPONSORSHIP

SALON BUSINESS CATEGORIES Australian Salon/Spa Business of the Year (4 Treatment Rooms or less) Australian Salon/Spa Business of the Year (5 Treatment Rooms or more) State Salon/Spa Business of the Year (4 Treatment Rooms or less) NSW/ACT, VIC/TAS, QLD, SA, WA/NT State Salon/Spa Business of the Year (5 Treatment Rooms or more) NSW/ACT, VIC/TAS/SA, QLD, SA, WA/NT Best Tanning Salon/Service of the Year Best Eco Salon EDUCATION CATEGORIES Individual Educator of the Year Organisation Educator of the Year INDIVIDUAL CATEGORIES Beauty Therapist of the Year Salon Manager / Coordinator of the Year - Salon Team of the Year Owner/Director of the Year Cosmetic Tattooist of the Year

PRIZES INCLUDE

• Beautiful Trophy presented on the night of the ABIA’s • Use of the Title of winning category for 12 months • Coveted PR package by Lily Blue Communications

The ABIA is available for Sponsorship by category. Sponsorship packages are available on application Sponsors receive:-

• Exclusive Sponsorship of one award in the Australian Beauty Industry Awards • Exclusive use of the ABIA logo promoting sponsorship and support on all corporate and promotional literature for 12 months • Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity • 12 months worth of branding in Beauty Biz on all pages relating to the awards • Logos on all ABIA promotional activity, brochures, tickets, program, menu etc pre and during the event • Presentation of award at the winners event in August • Two free tickets to the gala event • Visual branding on the media wall for photos and on screens at winners event Access to all photos post event • Sponsorship packages to include annual advertising campaign with Beauty Biz can be discussed by contacting us.

SPECIALIST CATEGORIES Best Customer Care Award Best Marketing Award Best Salon Training Award

Sponsorship packages to include annual advertising campaign with Beauty Biz can be discussed by contacting us.

VOTED CATEGORY State & National Wholesalers of the Year

OPEN FOR ENTRY 71/2/21 ENTRY DEADLINE 10/5/21 FINALISTS ANNOUNCED 28/6/21 GALA NIGHT 29/8/21

NOMINATED CATEGORY Hall of Fame Humanitarian Award Special Recognition Award

IMPORTANT DATES

Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au

ABIA

AUSTRALIAN BEAUTY INDUSTRY AWARDS


AMBA A NEW Awards Program for 2021 for the Barber and Men’s hairdressing industry. Salon Owners have voiced strong opinion on how the AHIA’s and ABIA’s allow them to look at their business under a microscope during the entry process and gain valuable recognition as finalists and winners both within the industry but more importantly to consumers and potential clients. We believe it’s now the turn of the Modern Barber and Mens Hairdresser to get the same recognition and be allowed to experience the submission process to show excellence in both Business and Creative skills through written submissions and Photographic Collections. We will be launching the 2021 AMBA’s, a multisponsored event that will be held in November 2021, Melbourne. This will coincide with the well-known charity MOVEMBER who we are linking with as our chosen charity of choice.

IMPORTANT DATES

OPEN FOR ENTRY 22/2/21 PRODUCT ENTRY DEADLINE 10/5/21 GENERAL ENTRY DEADLINE 2/8/21 FINALISTS ANNOUNCED 20/9/21 AWARDS NIGHT 7/11/21 CATEGORIES Photographic and Submission Australian Modern Barber of the Year Australian Modern Barber Business of the Year Photographic Only Best Mens Collection Classic Best Mens Collection Freestyle Best Team Collection Best Mens Collection Junior Business Categories Best Director or Owner of the Year Best Customer Care Best Men’s Educator of the Year Best Barbershop Design of the Year Nominated Category Special Recognition – unavailable for sponsorship

AWARDS AMBA Professional Product Awards SPONSORED BY MOCHA PUBLISHING (All products must be in liquid, paste or oil form for repackaging) Products will be repackaged in clean skin containers, ready for testing and sent to members of the media and other industry experts for a period of judging. Entry Deadline for product judging is earlier than the usual deadline to allow for testing time The Categories HAIR CARE - Best Shampoo and Conditioner pair or 2 in one product HAIR STYLE - Best Styling Product. Entries can include:- Styling Wax, Cream or Paste BEARD CARE - Best Beard Care Product. Entries can include:- Oil, Wax, Cream or Paste PRIZES INCLUDE • Beautiful Trophy presented on the night of the AMBA’s • Use of the Title of winning category for 12 months • Coveted PR Package with Lily Blue Communications The AMBA is available for Sponsorship by category. Sponsorship packages are available on application Sponsors receive:• Exclusive Sponsorship of one award in the Australian Modern Barber Awards • Exclusive use of the AMBA logo promoting sponsorship and support on all corporate and promotional literature for 12 months • Full logo branding on all advertising and promotion regarding the event which includes all pre and post activity • 12 months worth of branding in Barbershop on all pages relating to the awards • Logos on all AMBA promotional activity, brochures, tickets, program, menu etc pre and during the event • Presentation of award at the winners event in November • Two free tickets to the awards event • Visual branding on the media wall for photos and on screens at winners event Access to all photos post event Sponsorship packages to include annual advertising campaign with Barbershop can be discussed by contacting us. Phone: 07 5580 5155 Email: mail@mochapublishing.com.au Website: www.mochapublishing.com.au


COMPETITIONS

Hair by Sam James – SJ Establishment

HOT SHOTS BEAUTY SQUAD


HOTSHOTS

The annual HOT SHOTS hair competition is aimed at the youth of our hair industry, so as to assist young hairdressers on their road to fame and fortune. Hairdressers 30 years of age and under submit their collections and work for the previous 12 months by entering one of the four categories:- The Stylist, The Cutter, The Colourist and The Visionary. Winners are announced at the Australian Hair Industry Awards (AHIA’s) on the night of Hair Biz Forum by international guests and industry leaders. HOT SHOTS 2012 JULES TOGNINI, LISA MUSCAT & JORDAN HONE HOT SHOTS 2013 JULES TOGNINI, JORDAN HONE, RICHI GRISILLO & KRISTY FURNISS HOT SHOTS 2014 NADIA SEMANIC, UROS MIKIC, VERONICA GOJAK, & CATE CHAPMAN HOT SHOTS 2015 MISSY VEYRET, SHANNON WILLIAMS, LAUREN COOPER & MARY ALAMINE HOT SHOTS 2016 SAM JAMES, BRODIE LEE STUBBINS, CLAYTON WHEELER & HUNG TRAN HOT SHOTS 2017 IDY DUONG, CHERIE FALCO, ANTHEA ALLEN & DION LABELLA

COMPETITIONS HOT SHOTS 2018 RYAN KING, AMANDA O’CONNOR, TRAVIS BANDIERA & NIKKI PORTER HOT SHOTS 2019 NICOLE LAMERS, JACK HORTON, ZOE WILDE & ELLE SCHOEMAKER HOT SHOT winners receive a stylish trophy and coveted coverage in HAIRBIZ as well as other leading trade and consumer magazines. The 4 winning HOT SHOTS receive a full electrical kit, $4000+ worth of Scissors with training, full styling product kit, session extension kit and Clipper kit. The HOT SHOTS also are given a huge opportunity to spend time with amazing national and international mentors at the HOT SHOT HOUSE for 3 days right after Hair Expo and of course a place on the hairdressing’s HOT SHOT list, pushing them overnight to the forefront of the industry. A creative prize is also given which in the past has included invitation to Goldwell’s International Destination Global Zoom and a photoshoot with Andrew O’Toole. The HOT SHOTS HOUSE is an amazing experience where iconic mentors are invited into the house to spend time with the winners in a unique up close and personal session. The HOT SHOTS also take part in an exclusive photoshoot may also be offered further opportunities throughout the year in terms of complimentary placement on high end educational courses, performing in shows or assisting some of the icons within the industry in shoots, shows and seminars.


BEAUTY SQUAD

COMPETITIONS

The annual BEAUTY SQUAD competition is aimed at the youth of the beauty industry, so as to assist young beauty therapists on their road to career success. Beauty Therapists, 35 years of age and under enter via an online submission showing their career history and work carried out over the previous 12 months as well as future goals and aspirations. Entering the Beauty Squad Competition gives them the chance to be one of the team of 4, and win prizes from all sponsors including beauty equipment, skincare, make up, lash and tanning products. Winners are announced online and in print and an acknowledgement trophy is presented at the ABIA’s in front of all guests and industry leaders. The BEAUTY SQUAD team members are also are given a huge opportunity to spend time with amazing national and international mentors at the BEAUTY SQUAD HOUSE for 3 days rand of course a place on the coveted BEAUTY SQUAD list, pushing them overnight to the forefront of the industry. The HOUSE is an amazing experience where iconic mentors are invited into the house to spend time with the winners in a unique up close and personal session. This initiative is sponsored by a cross section of product and service suppliers who will be active within the program.

2021 BEAUTY SQUAD DATES OPEN FOR ENTRY 1/2/21 ENTRY DEADLINE 10/5/21 WINNERS ANNOUNCED 4/6/21

Beauty Squad


DIGITAL SOCIAL MEDIA EDM’S MAGAZINES

Hair By Nathan Cherrington – Salon Zephyr


DIGITAL EDMs

Our email databases have been created from our existing readers, clients, opt in from social media and our website, opt in from trade shows and an extensive telemarketing campaign to the industry. We can now provide your brand the opportunity to distribute a personalised email marketing message instantly to our hair and/or beauty database. You supply us the text, images(s) logo, call to action and interactive url link or contact details. We will compile the EDM and send to you for approval EDM’s are limited to one per week from mocha to each database. Mocha will send a maximum of 2 emails per week to both of our databases. SOLUS EDMS Hair

Target Market - 11,200+ Cost of one EDM - $1100

(inclusive of artwork and gst) Beauty

Target Market – 7,800+ Cost of one EDM - $880

(inclusive of artwork and gst)

Combined Hair & Beauty Cost of EDM - $1650 (inclusive of artwork and gst)

COMBINED EDMS

We are launching in 2020 a new EDM program which will include messages from 4 companies per EDM, sent on a Sunday for best opening time on a Sunday or Monday. These 2 days have been identified as the best days for open and click rate with the hair and beauty industries as they do not fall into the usual B2B category. The time they do their ‘office’ work and open emails is on a Sunday and Monday when they are not in the salon itself. As one of 4 featured boxes in the EDM the details are:Box Graphic – 1 headline 1 image and up to 25 words with URL link to website/video/pdf etc etc Hair

Target Market - 11,200+ Cost of one box on a 4 way

EDM - $440 (inclusive of artwork and gst) Beauty

Target Market – 7,800+ Cost of one box on a 4 way

EDM - $330 (inclusive of artwork and gst)

Click here for content requirements for EDM https://www.mochapublishing.com.au/application/ files/4316/0463/7954/EDM_info_compressed.pdf

SOCIAL MEDIA

We are happy to share our social network with you and offer sponsored posting and stories 1 X POST/STORY $220 PER PLATFORM

Rates for Daily campaigns are available POA Facebook

Mocha Publishing Hair Biz Beauty Biz Barbershop The Social Hair Network Australian Beauty Industry Awards Australian Hair Industry Awards Instagram

hairbizmagazine beautybizmagazine thesocial.hairnetwork barbershopmag australianbeautyindustryawards australianhairindustryawards Youtubechannel

MochaPublishing

CONTRACT ADVERTISERS

If you have a facebook page you are welcome to share on any of our pages up to twice per week and we will in turn on-share so your post is seen in our newsfeed on facebook. # any of our instagram pages and we will post your pics and posts

DIGITAL MAGAZINE

Each edition of HAIRBIZ, BEAUTY BIZ & BARBERSHOP will also be uploaded to our website in digital formal, showed to our email database & on social media. For Information on open and click rates please contact us: mail@mochapublishing.com.au


p ubli s hin g

THE INDUSTRY LEADERS PROUDLY BRINGING YOU MAGAZINES & EVENTS FOR THE HAIR, BEAUTY & BARBER INDUSTRY Phone: 07 5580 5155 | Address: PO BOX 252, Helensvale Plaza, QLD 4212 Email: mail@mochapublishing.com.au

Website: www.mochapublishing.com.au

Profile for Mocha Publishing

Mocha Media Kit 2021  

Full Media Kit for all divisions from Mocha Publishing including Deadline dates and rates for all magazines.

Mocha Media Kit 2021  

Full Media Kit for all divisions from Mocha Publishing including Deadline dates and rates for all magazines.