Year 14 Issue 1
GREAT HAIR COLOR
1300 135 722 goldwell.com.au ON THE COVER
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28 George & Ivy – Best Eco Salon & Best Salon Design Under $200K 29 Edwards & Co – Best Salon Design Over $200K 20 Fox & The Hair/The Secret Fox – Best Business Performance & Best Marketing
52 BHA Winners Announced 56 2019 Dyson’s Professional Education Roadshow Wraps Up In Sydney 57 30 Years of Oscar Oscar By Linda Woodhead 58 Elevate Your Career Through the 2020 Hair Expo Awards 60 Goldwell Announces Global Creative Awards
84 What Is My Salon Worth By John Kasapi 86 Simple Effective Steps to Map Out Your Goals for 2020 By Julie Piantadosi 88 Phorest Industry Report 89 Solving Our Skills Shortage By Sandy Chong 90 Nailing Your Instagram Content By Nicole Healy 92 Gaining Clarity for the New Year By Dwight Hodge 94 Thinking Smart ‘Phone’ By Jill Shoolenberg 96 The Perfect Salon Manager By Caitlyn Menzel 98 What’s the Story You Keep Telling Yourself About Your Business By Andrienne Varga
REGULARS 10 Editors Letter 16-19 Industry News 70-71 Hair Shop 72 Dateline City 82 Think Tank
INTERNATIONAL FEATURE 12 Leonardo Rizzo 14 Tony Le Britton
FEATURE 24 10 Minutes with Jo Banks 38 Secrets of Jennifer Aniston’s Stylist 46 Shaking Things Up in the A.C.T 64 Self Belief Is All You Need By Simone Lee 83 How Things Have Changed By Chris Kanochkin
LOCAL SALON FEATURE 40 Cobelle Creative 42 Girl Power 44 Earth, Wind & Fire
66 ghd – Queen Of The Blow-Dry 68 M&U – Pure Performance
47 Spring and Fall By Anthony Gray
YOUTH SPOTLIGHT 50 Jamie Simpson – Beautify Hair Design
54 Let’s Talk Foils By Kristie Kesic
BLOG SPOT 76 Paul Frasca 77 Collette Saunders 78 Kobi Bokshish 80 Dario Cotroneo
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CONTRIBUTORS Kym Krey Linda Woodhead Simone Lee Anthony Gray Kristie Kesic Paul Frasca Collette Saunders Kobi Bokshish Dario Cotroneo Grant Norton Chris Kanochkin John Kasapi Julie Piantadosi Sandy Chong Nicole Healy Dwight Hodge Jill Shoolenberg Caitlyn Menzel Andrienne Varga
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HAIR BIZ, Beauty Biz & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2020 mocha publishing All rights reserved.
I think what I love most about this time of year is the sheer unknown. The stretch of bright, shiny new months ahead of us, waiting to be filled with our various goals and adventures… however we choose to write the script. We get to start again, wipe the slate clean and start fresh, whether that’s taking our business to an exciting new level, taking up a new hobby or healthy habit or giving up one that hasn’t served us well. We get to create a completely new version of ourselves and our business, if we so choose. How. Damn. Exciting! We know you’ll have your new diary out, ready to go, probably also with some fab new stationery… because every new plan is better with new stationery! So, we’ve asked the best minds in the industry to share their thoughts and ideas on exactly what you should be doing right now to get off to a flying start and make 2020 your best year yet. Nicole Healy (Melbourne Hair Blogger) will get your 2020 social media planning under control, Caitlyn Menzel shows us how to grow the Perfect Salon Manager and Dwight Hodge will help you find the balance between working in and working on your business over the year ahead. Zing’s Adrienne Varga will ask you ‘What’s the story you keep telling yourself about your business?’ and Go Daddy’s Jill Schoolenberg will make sure your mobile marketing strategy is on point with current trends. You’ll meet Leonardo Rizzo, Creative Director of Sanrizz,
and learn how he stepped into his famous father’s footsteps to lead the brand to renowned success; we’ll take a peek through the lens of international photographer, Tony Le Britton, seeing our beloved industry through his creative eyes and we’ll even meet the colourist behind Jennifer Aniston’s famous locks, Michael Canale, and hear how he earns the trust of Hollywood’s leading ladies. And finally, in this edition, we unveil your incredible new Hair Biz bloggers who’ll share their wit, their musings and their insight with you as we navigate the year ahead and we know you’ll be just as delighted as we are with the crew! Let me introduce to you….. drumroll please….. The Divine Ms P, yes, Julie Piantadosi makes her writing debut with us right now! Equally exciting is the ‘it’ guy of the moment; the very fabulous Kobi Bokshish and as if it could get any better- we are blessed to also include the very thoughtful and wise Dario Controneo who shares his insight in the pages ahead. Now, THAT’S what I call a great start to the year! Take a well-earned break and find a quiet spotyou’ve got some serious reading to do!
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“Born into this hairdressing dynasty there was only ever one path I was going to follow. You could say that hairdressing is in my blood.” As international Creative Director of Sanrizz and International Creative Director for Alter Ego - Italy, Leonardo Rizzo is the guy responsible for maintaining the image and brand principles of the world-renowned hairdressing group founded by his famous father Tony. Seeing himself as an ambassador for the industry, Leonardo is proud of his roots, and eager to share the opportunities his incredible legacy has provided. “I fell in love with the craft as a young boy. I even remember passing pins to Dad backstage at the Alternative Hair Show when I was just eight years old.” Observing this creative, exciting and fast-paced world of hairdressing up close from such a young age instilled a passion and hunger for creativity. When Leonardo was just 13 years old, he first began working as an assistant in the Sanrizz Knightsbridge salon. Later, while training under the experienced eye of Sanrizz International Education Director Sharon Cox, he took the unusual step of studying a four-year degree in Business and Spanish, fitting in hairdressing at weekends and during holidays. But it was whilst studying in Barcelona, that Leonardo worked for the famous Luis Llongueras – good friend and collaborator with the surrealism artist Salvador Dali- which gave him an unbelievable insight into a very different way of working with hair, where there are no rules, and creativity is not how perfect something is but how it makes us feel. Here, he learnt to embrace imperfection. After returning to the UK, Leonardo worked in Sanrizz’s Covent Garden salon for six months, before opening his own salon at the age of 22 where he is still based today.
Hair Biz Editor, Kym Krey, spoke with Leonardo recently.
LEONARDO, WHAT ARE SOME OF YOUR EARLIEST MEMORIES OF YOUR DAD AS A HAIRDRESSER?
One that sticks in my mind is one of the first Alternative Hair Shows at the Hippodrome. I had been making sandwiches for the models with my Grandad, then I was passing pins to my dad backstage and to me, the models seemed about 10 feet tall! After that, it became a bit of an obsession. I was the only kid at school who wanted to be a hairdresser though – others wanted to be spacemen and scientists, so I guess I must have seemed quite realistic in comparison!
COMING INTO THIS INDUSTRY WITH SUCH A RENOWNED AND ACCOMPLISHED FATHER, DID YOU EVER FEEL A PRESSURE OF EXPECTATION TO LIVE UP TO HIS REPUTATION? Absolutely, but at the same time, I thought it was really important to establish myself as my own person and not live off the back of my Father’s name. I tried to keep my head down, work hard and stay humble and to add to the strength of the name with my own personality, skills and experience.
YOU COMPLETED A FOURYEAR DEGREE IN BUSINESS AND SPANISH, TRAINING TO BE A HAIRDRESSER ON WEEKENDS. WHAT INSPIRED YOU TO TAKE ON THE BUSINESS DEGREE?
It was the fact that I wanted to have a deeper knowledge of business in a more well-rounded way. I’ve seen how successful businesses can be run with
hard work and dedication, but actually a lot of it can be about learning through mistakes. To have knowledge before rushing into decisions is key to running a business.
WHILE STUDYING IN BARCELONA, YOU WORKED FOR ICONIC SPANISH HAIRDRESSERTURNED-ARTIST, LUIS LLONGUERAS, HOW DID THIS IMPACT YOUR APPROACH TO CREATIVE HAIRDRESSING?
This experience was a massive influence because it was the complete opposite to what I was used to at Sanrizz, where we are very much about the Sassoon-style precision cutting, smooth sleek blow-dries and pristine finishes. With Llongueras, we learnt a lot about how to be more expressive with hair, to work in a more artistic way and to cut with total creative freedom.
WHAT WAS THE GREATEST THING YOU LEARNED FROM LLONGUERAS?
I think his personality had the biggest effect on me. He had an energy that would always make people smile and feel positive.
YOU TOOK ON SALON OWNERSHIP VERY EARLY AT THE AGE OF 22. WAS THAT A DIFFICULT TIME FOR YOU?
Not at all. It was a very natural progression as I had been working in a salon environment for years, so it felt like a comfortable transition – I was in my element.
HOW HAVE YOU NOTICED THE STYLE OF YOUR WORK CHANGING OVER THE YEARS?
I think I’m very self-critical of my work. I always want to improve and learn new skills, and part of that is looking at other influences and trying different ideas. I think I’ve become a lot braver with the way I approach hair - whether it’s a photo shoot or hair show - and I feel more comfortable believing in my ideas, regardless of what other people think.
WHAT’S YOUR SECRET TO MAINTAINING CREATIVITY AND INSPIRATION ON A TIGHT TIME SCHEDULE?
There really is no secret. It’s about constantly trying to achieve a balance and keeping yourself excited about everything you do, whether you have a client, a model or an audience in front of you.
IF YOU COULD SPEND ONE DAY DOING WHAT YOU MOST LOVE TO DO, WHAT WOULD THAT BE?
Spending time with my wife and kids, just quality family time.
YOU TRAVEL AS THE INTERNATIONAL CREATIVE DIRECTOR FOR ALTER EGO, ITALY, THROUGH GERMANY, ASIA, RUSSIA, USA AND EUROPE. WHAT IMPACT DOES THIS HAVE ON YOUR BUSINESS? It can be positive because you’re bringing in added revenue, building your brand and creating opportunities, but on the negative side, you’re not in the salon as much, so your clients can’t see you as often. It’s also very difficult to manage a salon team when you’re out of the country.
YOU’VE SAID THAT “TO BE RECOGNISED IN OUR INDUSTRY IS NICE, BUT TO BE KNOWN AS A MAN WHO MADE A DIFFERENCE WOULD BE EVEN BETTER.” WHAT DIFFERENCE WOULD YOU LIKE TO MAKE IN THE INDUSTRY?
I think more than anything else, I’d like to be regarded as someone who cares about the impact I leave on other people around me. It’s hugely important to me – whether I’m teaching, with a client or a member of staff - that people feel as though I care, and that I’m having fun whilst doing so.
WHAT ARE SOME OF THE GOALS OR ASPIRATIONS YOU HAVE FOR THE COMING YEARS?
To keep building the Sanrizz brand and to look at new opportunities in different countries. We’ve visited Australia once before and hope that 2020 will give us the chance to explore your incredible country a little more. Australian hairdressing is of such a high caliber and I’m excited to see more of what inspires you. I think 2020 is going to be a really busy year for us.
WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER RECEIVED?
To believe in yourself while remaining humble is a rule I try to live by.
WHAT ADVICE WOULD YOU GIVE STYLISTS WHO AIM TO EMULATE YOUR SUCCESS? LR. Remember that there is no shortcut – you have to put the hard work in. It’s always easier to find an excuse not to do something but with hard work, the rewards will come. www.sanrizz.co.uk For more infoamtion on Alter ego, Italy, contact Terax Australia Ph: 02-9673 5733 or email@example.com FB Alter Ego Italy AU INSTA alteregoitalyau
Hair Biz Year 14 Issue 1
LIFE THROUGH A LENSE, INTERNATIONAL PHOTOGRAPHER
TONY LE BRITTON
“My job is not to take photographs, but to inspire and showcase a team’s best work” Tony Le-Britton is one of the most celebrated hair and beauty photographers in the UK. His signature style of timeless beauty and movement has earned him broad recognition with some of the world’s largest brands, salons and hairdressing royalty as both a photographer and creative director. Before specialising in hair and beauty, Tony worked in the fashion industry; shooting covers, editorials and campaigns for worldwide fashion magazines and brands and it is this edge which sets him apart. On a daily basis, he strives to push the boundaries of traditional hair photography, favouring a fashion-led approach which has brought him great success, including Best International Hair & Beauty Photographer at the 2019 International Hairdressing Awards. To win the crown, Tony beat over 300 participants from 25 countries cementing his place as a true master of his craft and as one of the leading beauty and fashion photographers in the world. Fascinated to hear the views of someone who has observed our craft from a truly unique perspective, Hair Biz Editor, Kym Krey spoke with Tony recently.
YOU LOVE TO CREATE TIMELESS BEAUTIFUL WORK THAT WILL BE STILL RELEVANT IN YEARS TO COME. HOW DO YOU APPROACH THE DESIGN OF YOUR WORK TO ENSURE THAT IT DOESN’T DATE? This is a difficult question to give just one answer to. It’s about making sure each and every aspect blends timelessly and then revisiting each of the looks as hair, makeup and styling is created and adjusted if it doesn’t work.
YOU WERE INTRODUCED TO PHOTOGRAPHY BY YOUR GRANDAD, WHAT IMPACT DID THIS HAVE ON YOUR CREATIVE DEVELOPMENT?
My appreciation of nature and the natural world allows me to be inspired by everything I’m surrounded by. Light, textures, mood and even sounds. Sounds for me each have their own look.
HOW WAS YOUR WORK ORIGINALLY DISCOVERED?
I was originally discovered on social media, even before I had a website.
WAS THAT GROWTH DUE TO WORD OF MOUTH AND REFERRAL ONLY, OR DID MEDIA ATTENTION PLAY A ROLE?
Initially, word of mouth and social media but of course media now plays a huge part in attracting new clients and generating new work for me.
YOU TOOK TIME OUT IN ASIA TO REGROUP AND REDISCOVER YOUR LOVE FOR PHOTOGRAPHY. TALK US THROUGH THAT TIME AND THE EFFECT IT HAD ON YOU.
At that time, I began to not enjoy photography and had no intention to return. Of course, I did and that’s because photography wasn’t the problem but how I was approaching it and how I was managing my business. Taking time out reminded me of the importance of taking time out for yourself to regenerate but I also returned thinking differently. This is not just creating images. It’s a full 360 degree business with so many facets to it.
happiness I was never going to achieve the best result. If a client comes to me with examples of work they like and I know someone else could deliver their vision better as its more their style, I’ll recommend someone else to shoot it. This doesn’t happen often as my work is all about beauty and timelessness, which can be found in all manors of styles.
YOU HAVE A STRONG REPUTATION AS THE GO-TO PHOTOGRAPHER FOR THE HAIR INDUSTRY, WHAT IS IT, THAT THEY LOVE ABOUT YOUR UNIQUE STYLE?
I just love Asia and return as much as possible. I love the people, the food, the climate, sounds, smells and the beauty and diversity there. Asia helped me expand my vision of what beauty is.
I think people just enjoy working with me. We have fun, I’m dedicated through the whole process and try to offer as much help and guidance as I can. I hold many of my clients as friends now. My style also gets my clients lots of press, as we create work that magazines want to print. I’d say that I blend the hair and fashion worlds.
WHAT ADVICE WOULD YOU OFFER OTHER CREATIVES WHO FEEL THEY’VE LOST THEIR UNIQUE CREATIVE IDENTITY OR SENSE OF SELF?
WHAT IS IT LIKE WORKING WITH YOUNG, EMERGING TALENT EARLY IN THEIR CAREER, RIGHT THROUGH TO THEM BEING AT THE TOP OF THEIR GAME?
WHAT DID YOU MOST LOVE ABOUT YOUR TIME IN ASIA AND HOW DID IT INFLUENCE YOU?
I want to push the industry and develop how we shoot hair more towards the fashion industry standards. Some people either aren’t ready or don’t understand these new concepts. I suppose changing people’s views can be so difficult, but the industry is making leaps forward now, especially this last year.
LOOKING FORWARD, WHAT ELSE IS ON YOUR BUCKET LIST?
With regards to work, if next year is like this one, I’ll be very happy. Personally, I currently work with an amazing dog charity in Greece and I’m looking forward to visiting more next year and supporting them however I can. My goal next year is to also find a human charity to be part of, possibly with something combatting homelessness.
WHAT’S THE BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN?
Take some time out. Strip it back to what you love and what makes you happy. Do some shoots for you and not for clients and use them to explore what it is you really want to be doing. Find that, stick to it and do not get distracted by opportunities or money, which can take you off the path that makes you happy.
I love working with new talent, it’s one of my favourite things to do. Being part of someone’s journey from day one and watching them grow and become a success is truly magical.
YOU ONLY ACCEPT WORK THAT CLOSELY ALIGNS WITH YOUR IDEAL NICHE. SHARE WITH US HOW YOU WORKED TO ACHIEVE THAT SITUATION.
My standout is the current place I’m in now. I have found happiness in what I do and am blessed to have a career and clients I love.
WHAT ADVICE WOULD YOU GIVE HAIRDRESSERS INTENT ON CREATING AN AWARDWINNING COLLECTION?
WHAT HAVE BEEN SOME OF THE BIGGEST CHALLENGES OR STRUGGLES YOU’VE HAD TO OVERCOME?
I realised that working on projects that I didn’t truly love made me unhappy and without
WHAT HAVE BEEN YOUR STANDOUT CAREER HIGHLIGHTS?
Know your worth. I drill this into everyone, as it’s the single most important sentence I’ve ever been given. It’s relevant not only financially but socially, emotionally and physically.
Don’t shoot to win. Shoot something which truly reflects you, your business and the opinion you want to share.
Hair Biz Year 14 Issue 1
INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS L’ORÉAL AUSTRALIA ANNOUNCES PARTNERSHIP WITH SUSTAINABLE SALONS
report revealing Australia’s economic climate is the biggest concern for 50 per cent of small business owners, up from 43 per cent in 2018. Keeping up with technological change is the fastest growing concern, up from 27 per cent in 2018 to 41 per cent this year, while attracting new customers is now also up slightly to 44 per cent from 40 per cent. www.shopsmall.com.au
BOX HILL INSTITUTE OFFERS DIPLOMA OF SCREEN AND MEDIA (MAKEUP SERVICES)
Committed to driving sustainability initiatives as part of L’Oréal’s sustainability program, Sharing Beauty with All, L’Oréal PPD Australia will be introducing the Sustainable Salons program across five Australian academies, beginning in Melbourne. The different waste stream bins now have a new home on level 6 in the Melbourne academy, with each waste stream headed to a purposeful destination! Founded by Paul Frasca and Ewelina Soroko in 2015, Sustainable Salons is a social enterprise that rescues up to 95% of salon resources from landfills and finds repurposing solutions that benefit the environment and give back to the community. David Higgins, General Manager of PPD Australia & New Zealand said PPD Australia was thrilled to be partnering with Sustainable Salons and believes it’s important for an organisation like L’Oréal to lead by example when it comes to sustainability. “What we have put in place with Sustainable Salons will not only have a positive impact on the environment, we hope it will also encourage positive conversations amongst our clients about upgrading business practices with more sustainable habits. We are excited to see this initiative rollout in our five Australian academies in the coming months, and we look forward to bringing our salon partners with us on this sustainable journey.” www.loreal.com.au
AMERICAN EXPRESS SHOP SMALL REPORT
Barriers restricting small business operators from acting on their growth plans are costing the Australian economy an estimated $93.8 billion a year – a figure dubbed the Dormant Dollar. In this year’s Economy of Shopping Small report, commissioned by American Express, 39 per cent of Australian small business owners have ideas, plans and visions they believe would grow their business but are yet to implement them. Increased costs and overheads, cash flow restraints and the current state of the Australian economy were named as major factors hampering their efforts to pursue plans for growth. Commenting on the outcome of the report, Lisa Belcher, Vice President of Small Merchants for American Express, said: “This year’s research demonstrates not only the impact small businesses have on our communities and the Australian economy, but the even greater role they could play if provided with the right support and backing.” Brian Walker, CEO & Founder, Retail Doctor Group added: “Small business operators are under immense pressure to keep up with rapid industry evolution, but often lack the resources to be able to address these changes. While many small business owners have ideas and ambitions, they aren’t always able to act on them to increase their growth. Shop Small month reminds us that choosing to support small businesses can make a huge difference to our local small business operators both now and into the future.” Small businesses are also experiencing broader economic pressure with the 16
Hair Biz Year 14 Issue 1
On graduation, from Box Hill Institute’s new Diploma of Screen and Media (Specialising in Make Up Services), students will be ready to work on film, TV, stage and streaming sets, working with newsreaders, on-air talent, glamorous femme fatales, monstrous ghouls and fantasy characters. Box Hill Institute’s head of hair and beauty, Ruth Browne said, “The course is offered in our creative CBD hub and will teach make-up and hairdressing to create complete looks to brief. Anyone wishing to break into this field will be fully equipped by our course, which will cover special effects, prosthetics, photography, hair and wigs. A team of respected industry practitioners have been recruited and are ready to teach from Term 1, 2020 (February)”. Amongst the skills taught are film day and evening make up, wounds and injuries, historical make up and facial hair, and postiche design and aging make up. “Students will build a career-ready portfolio after working on in-class photoshoots and on 260 hours of work placements. They will understand professional protocols of working on set; things like confidentiality and respecting needs of the talent as they prepare for their roles,” Ruth said. Applicants for this full-time course need no prior experience but must have successfully completed Year 11, be at least 17 years of age and have clear communication skills.
STUDENTS GRADUATE WITH A KALEIDOSCOPE OF COLOUR!
Meanwhile the 2019 study calendar came to a spectacular close lighting up Federation Square’s Deakin Edge with a blast of colour as Box Hill Institute fashion students showcased their end-of-year creations in collaboration with hairdressing and make up educators and students. The Kaleidoscope runway event was a great opportunity for students to learn teamwork with allied disciplines and to understand that pressure of backstage runway work. Students developed a look for each model that complemented their fashion look and included classic catwalk ponytails and uber-cool, contemporary make up. Models wore everything from floral arrangements, broadbrim hats, matching designer hats and quirky, sculptural headpieces, all needing to be removed for the next design set and hairstyles quickly smoothed out. www.boxhill.edu.au
INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS SHOWPONY APPOINTS GENERAL MANAGER
Australian owned and operated Hair Extensions brand, Showpony Professional, welcomed newly appointed General Manager, Ann-Maree Mason, recently. Ann-Maree brings with her over 20+ years’ multi-faceted experience within the hair and beauty industry, working for a multitude of globally recognized market leading brands. In her new role, Ms. Mason will work closely with Showpony’s Founder, Stephanie Mason, who has been at the forefront of the powerhouse Hair Extensions brand for the last 11 years. The glamorous business today, is a far cry from Showpony Professional’s humble beginnings which saw a young Stephanie, solely launch the brand from the lounge room of her Melbourne apartment, selling a small selection of quality clip-in hair extensions door-to-door to Melbourne salons. www.showponyaus.com.au
BERNADETTE BESWICK WORKS WITH SASSOONS
Industry Educator, Bernadette Beswick recently expanded her educational repertoire by traveling to Santa Monica to attend one-on-one day sessions with Sassoon’s Creative Director, Traci Sakosits and industry icon, Mark Hayes. Following her 2019 Finalist placings in AHFAs Excellence in Education, AHIA Best Independent Educator, and Hair Expo Educator of the Year in 2019, Bernadette’s aim was to further her own ongoing education and ensure that she remains relevant with global techniques and trends. Following a full day of oneon-one tuition with Traci, Bernadette attended a Look and Learn session with Mark Hayes and the Sassoons team and then another two-day Masterclass again led by Mark and Traci before finally shooting the looks under Mark’s watchful eye, and continuing to learn about styling for shoots and what the camera sees. As a result of this experience, Bernadette now feels elevated to a new level and ready to share her new knowledge with students in 2020.
FOIL ME ‘WISE UP IN PINK” CAMPAIGN SUPPORTS BREAST CANCER AWARENESS
Australian pre-cut foil company Foil Me continued its support of the National Breast Cancer Foundation as a Corporate Partner with their Pink October and ‘Wise Up In Pink’ Campaign, to raise awareness and fundraising for breast cancer research. In an unprecedented result, and with the help and support of the hairdressing community, Foil Me raised over $31k for Breast Cancer Research, exceeding their goal of $25k and raising almost $20k more than in 2018!
In addition to contributing a donation from each Knobel Collection foils sold during October, Foil Me also created an exclusive pink ribbon foil called The BCR and The BCR – Wide to increase awareness and raise even more funds; $1 from each packet sold was donated to the NBCF. With over 250 salons and businesses involved across Australia, there were 91 donations (and counting) to the Foil Me NBCF link, plus $4,000k raised from sales of 4,000 units from the BCR collection. www.foilme.com.au
FRANCK PROVOST 2019 ARTISTIC AWARDS WINNERS ANNOUNCED
For the fifth year, a bevy of talented team members from the Australian Franck Provost Paris group unleashed their creativity and technical expertise for the 2019 Franck Provost Artistic Awards, with Artistic Hairdresser of the Artistic Men’s Hairdresser Year Amy Barton, Franck of the Year - Emma Sudan, the winners being Provost Sydney CBD Franck Provost Bondi Beach announced at a chic Sydney rooftop soiree. The photographic competition, open to all hairdressers within the Franck Provost Australian operation culminated in a twoday photoshoot under the guidance of pro Avant Garde Hairdresser Coup de Coeur ‘The Crush’ snappers Ben Scott and of the Year Aurore Lopez, & Team of the Year - Team Franck Provost Melbourne, Franck Provost Fabricio Masera. Macquarie Centre Melbourne CBD Nearly 30 images across six categories were produced with the categories being Artistic Hairdresser of the Year, Artistic Colourist of the Year, Artistic Team of the Year, Artistic Men’s Hairdresser of the Year, Artistic Apprentice of the Year and Avant Garde Hairdresser of the Year. Two additional awards were also up for grabs – Coup de Coeur (The Crush), voted by Mr Franck Provost himself in Paris, and the People’s Choice, voted for by guests at Sunday’s event from the entire selection of photographic images. And the winners are: • Artistic Hairdresser of the Year- Amy Barton, Franck Provost Sydney CBD • Artistic Colourist of the Year - Maxime Dumet, Franck Provost Mosman • Artistic Team of the Year - Franck Provost Melbourne CBD • Artistic Men’s Hairdresser of the Year - Emma Sudan, Franck Provost Bondi Beach • Artistic Apprentice of the Year - Brooklyn Van Hoven, Franck Provost Rozelle • Avant Garde Hairdresser of the Year - Aurore Lopez, Franck Provost Macquarie Centre • Coup de Coeur ‘The Crush’ - Team Melbourne, Franck Provost Melbourne CBD • People’s Choice - Alize Micard, Franck Provost Sydney CBD
MISSED THE STP DEADLINE? HERE’S WHAT YOU SHOULD DO!
Small employers in the hairdressing and beauty industry should already be reporting through Single Touch Payroll – but if you’re not, it’s not too late. 29% of small employers in the hairdressing and beauty industry have not transitioned and therefore, are not meeting Single Touch Payroll requirements. Hair Biz Year 14 Issue 1
INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS The ATO is urging small employers who’ve not yet made the switch to Single Touch Payroll (STP) to get in touch if they need help to transition. ATO Assistant Commissioner Jason Lucchese said although the 30 September deadline has passed, there are still options available for those not reporting through STP. For small employers who aren’t sure where to start, there are three pathways they can take: • Start reporting now • Apply for a quarterly reporting concession (if eligible) • Apply for a deferral if you need more time Salon owners can also obtain guidance from their registered tax or BAS agent if using. To help, the ATO has launched a video series about small employers and their transition to STP which can be found on the ATO website at https:// tv.ato.gov.au. There’s also an interactive online quiz to help small employers understand their options. Diane Lucas from Direct Management said the transition to STP was relatively simple once employers were aware of which option was relevant to their business needs: “For a business owner who’s hesitating to embrace STP, there’s really nothing to worry about. Using STP enabled software makes payroll reporting so much easier.” www.ato.gov.au
OUR BEAUTY RICH & RARE
FOIL ME ANNOUNCES NEW COLLABORATION WITH REDKEN
Foil Me is thrilled to announce their latest foil collaboration with international hair care powerhouse Redken. In collaboration, the two brands have co-created a foil like no other! Specifically engineered and designed for Redken’s new Flash Lift with Bonder Inside, the exclusive alloy, microns and matte black coating makes this foil a first of its kind across the globe. The signature black Redken x Foil Me collection is available in regular 12.5cm size and also in wide at 15cm and exclusive Redken salons will be able to enjoy a complimentary 10% off. The collaboration has been in the works since mid-2018 and was an extension of the success of the brand’s previous collaborations with Sheree Knobel, Jaye Edwards, Mia Devries and US Ambassador, Evan Stowers. www.foilme.com.au
ECO WORKWEAR BY BEAU TEX DESIGNS
Beautex designs has launched as an Australian designed and owned, sustainable and ethical workwear manufacturer, creating footwear for a trade that are always on their feet. Created by entrepreneur and designer Brooke Jones, owner of Brisbane boutique Sonder Place, which purely supports Australian labels and sustainable fashions, BeauTex is an intelligent, versatile, unisex and environmentally sustainable workwear brand, made from 100% recycled materials. The range includes a stylish selection of shoes and trade accessories made from recycled plastic water bottles, keeping discarded plastic out of the ocean and landfill. BeauTex shoes are also water repellent and bleach resistant. www.beautexdesigns.com
Hair Biz Year 14 Issue 1
This year Australia celebrated its 60th year of Intercoiffure Australia and to celebrate Perth Western Australia became host of the 2019 Intercoiffure Gala at Crown Casino. The event featured international headlining shows that included: • Cyborg by Klaus Peter Ochs, • Allegro by Swedish IC artistic team and • Under Water Wonders by Guillaume Australia. But it was a very stunning opening presentation titled “Australiana” that stole the show and mesmerised the packed audience designed by renowned artist Simone Lee. Perhaps the first complete Aboriginal hair show of its kind to occur in Australia, “The theme was decided by Intercoiffure WA as all of the others were international Artistic teams” says June Wilde IC Gala Event Co Ordinator. “The only person capable of presenting this was our very own Simone Lee of Tyler Reid Hair. Simone worked with 10 Aboriginal girls from the Global Roaming Pilbara Foundation (GRPF), mentoring them over many months, teaching them how to parade on stage, grooming and then of course crafted amazing hair designs and production”. Director of the GRPF was delighted with the event outcome “The girls really enjoyed the all the elements involved with participating in the fashion show. From the workshops and photoshoot to the thrill of walking the catwalk opening the event. For some of the girls, this was their first-time modelling. They were all very excited and very proud to be involved showcasing Aboriginal designs for both a local and International audience. “It was a wonderful experience” said Simone Lee. “I engaged talented head wear designer Katrina Allen - Rock to assist my creative vision, who made head pieces from native Australian flowers that would suit the styling and coiffure. It was very important to me that the entire experience for the girls involved was authentic, confidence building and inspiring. My career has been heavily science focused for the past two years in the field of Trichology. It was really nice to test my creative abilities that have been in hiding after the trauma of losing my mother to cancer two years ago. Ever better that something meaningful resurrected them” . Simone also gained the talents of the global corporate advisor to shoe giant Professor Jimmy Choo and Fashion Advocate Founder, Catherine Birch who provided stunning Aboriginal print garments for the models to wear from the Red Opium Alinga series by Sandra Rives and prominent Noongar designer Peter Farmer, “the show was flawless, immaculate and effortless. I expected no less from Simone”. Kimberley Slattery from Gidja Monroe also featured some of her top designs in production. “All of our international guests were totally mesmerised at the opening with the didgeridoo being played on stage, then beautiful Pilbara visuals on screen with ten lovely girls parading, who might I say did a magnificent show and was a highlight of the evening” – June Wilde
INDUSTRY NEWS | INDUSTRY NEWS | INDUSTRY NEWS LUXURY BEAUTY CONCEPTS HOSTS INTIMATE SOIREES FOR KHAIRPEP & AQUIS
KhairPepTM ensures the product speaks for itself; it’s enhanced the services of our clients, and has ensured their clients’ hair is being restored to it’s best possible condition. Everyone is happy!” And according to Suveen, creating the base of healthy hair is the answer. “Over 300 Australian salons are now using KhairPep within their salons and colour services. If you can create healthy hair as a base, the hair is less ‘needy’; it allows colourists to bring magic to the hair, and this magic lasts for longer,” says Suveen. “AQUIS is the best hair towel in the world! We have carefully considered how we can help you re-program the hair so you, as colourists, can get the best out of it. This then follows onto happy clients as we are keeping the hair strong, and building the hair health from within.” www.khairpep.com.au
DE LORENZO OPENS NEW EDUCATION STUDIO
Over the two nights of November 11th & 12th, the team from Luxury Beauty Concepts hosted intimate soirees in Melbourne and Sydney, respectively, to introduce husband and wife team Suveen Sahib and Britta Cox, the US owners of the extraordinary innovation that is KhairPep and introduce the newest basin towel on the market, AQUIS! Guests, including hairdressers (and KhairPep evangelists!) media, and influencers, were treated to an array of nibbles and refreshments, and a good dose of socialising, before learning about the science behind KhairPep and AQUIS, and hearing firsthand Suveen and Britta’s passion for healthy hair and prevention of damage via KhairPep and AQUIS. The newest hair reparation technology is here in the form of KhairpepTM and its range of Transforme leave-in treatments. These products serve to permanently repair hair that has been stressed or damaged from chemical processes like colouring, bleaching, straightening and perming. With the true, revolutionary scientifically based discovery of the K18PeptideTMa oligo peptide that can enter the hair and bind to the inner structure of the cortex, and permanently repairing the hair’s disufide bonds - returning strength and elasticity to hair, making it healthier and stronger is now achievable. And amazingly, the K18PeptideTM will not wash out even with daily shampooing. AQUIS has reinvented the salon and spa experience for stylists, beauty technicians and clients, combining the latest in hair science and technology to deliver a tailor-made solution for professionals. Only AQUIS Professional Basin Towels provide superior performance with the invention of AQUITEX®, a proprietary ultra-fine water-wicking technology that prevents water damage, cuts blow drying time in half and minimizes frizz, friction, breakage and color fade. “As the tagline suggests, the KhairPepTM treatment range really is changing the way we manage damaged hair, and it is truly changing the way stylists and colourists are approaching clients whose hair is in any way compromised or seems to be beyond repair,” says Luxury Beauty Concepts’ Director, Brian Smith. “The feedback we have received, and the results we have witnessed from using
Over 100 people recently attended the opening of the new De Lorenzo Education Suite in Victoria hosted by Chris and Anthony DeLorenzo. Guests enjoyed champagne and seafood in the new space, which previously housed an art gallery, and where designers, Michael and Vanessa Jenkin, have cleverly managed to incorporate a number of original art pieces, which now decorate the walls of this eclectic studio space. The studio is located at Mentone and the De Lorenzo team have worked very closely with the designers, who looked after the incredible fit out of the studio over a period of around 6 weeks to achieve the end result; a destination that all hairdressers being trained will feel comfortable in and a space that allows creativity. During the renovation of the building all the material used was re-purposed to be both beautiful and also sustainable including art work by Michael Jenkins, also made completely from recycled material. It is of course important that the space will also be functional with a large studio area, boardroom for up to 15 people and office meeting room so that education can be flexible to run various industry related events, launch new products and ASPYA events. Location with ease of parking and public transport was a consideration when choosing the site and of course the De Lorenzo branding and philosophy is featured throughout. The floor space is 194m squared.
Hair Biz Year 14 Issue 1
2020 AUSTRALIAN HAIR INDUSTRY AWARDS
! e t a D e h t e v Sa ENTRY DEADLINE: 3rd February, 2020 FINALISTS ANNOUNCED: 13th March, 2020 GALA AWARDS DINNER: 3rd May 2020 GOLD COAST CONVENTION & EXHIBITION CENTRE, BROADBEACH, GOLD COAST QUEENSLAND
OPEN FOR ONLINE ENTRY NOW
CATEGORIES AUSTRALIAN SALON BUSINESS OF THE YEAR Awarded to the best of the State Categories
STATE SALON BUSINESS OF THE YEAR NSW/ACT State Salon Business of the Year VIC/ TAS State Salon Business of the Year QLD State Salon Business of the Year SA State Salon Business of the Year WA/NT State Salon Business of the Year
INDIVIDUAL Best Junior/Apprentice of the Year Best Salon Stylist of the Year Salon Manager/Co-ordinator of the Year Business Owner/Director of the Year
SPECIALIST Salon Business Newcomer of the Year Eco Salon of the Year Best Customer Care Best Marketing
Best In-Salon Training Best Salon Design Award (investment over $200,000) Best Salon Design Award (Investment under $200,000) Best Business Performance of the Year (Non-Salon) Best Salon Team of the Year Best Educator of the Year (Independent) Best Educator of the Year (Organisation)
VOTED State and National Wholesaler of the Year
NOMINATED The AHIA Hall of Fame Award The AHIA Vidal Sassoon Humanitarian Award Special Recognition Award
CARE, TREAT & STYLE PRODUCT CATEGORIES CARE Best Shampoo and Conditioner Pair TREAT Best Cream Treatment STYLE Best Styling Product
10 MINUTES WITH
Now, one of Perth’s leading hair and makeup artists, English-born Jo Banks has inspired stylists all around the world, from Australia to Taiwan. Originally from Toni&Guy’s UK stable, she relocated to Australia where she has established herself as a highly successful stylist, salon owner and educator.
Her styling work is characterised by her distinctly innovative concepts where she shows a unique artistry combined with fashion forward movements. She’s managed to build an impressive portfolio of career achievements, education appointments and award recognitions, all whilst owning a busy salon- and raising a family! Past winner of the Keune Art Series Award, multiple finalist in AHFA and Hair Expo awards and now 2019 AHFA WA/NT Hairdresser of the Year, her star is definitely on the rise. Hair Biz Editor, Kym Krey, spent 10 Minutes With… Jo Banks recently.
JO, TELL US WHAT YOU DO IN THE INDUSTRY TODAY:
My roles in the industry today revolve around education and providing a platform for up and coming artists to shine. My creative ambassadorship and educator role for Keune ANZ has taken me all over Australia and New Zealand. i provide a fun and creative yet salon friendly cut and colour course. My role as head of judges and coordinator with WA international hairstylist society has provided western Australian artists to learn how the competition world works and grow themselves mentally and professionally. I seek out and invite the best in the industry to help the newest in the industry become like them. When did you first realise that hairdressing was the career for you? Oh Lordie!!!!! When my best mate and I were in our class, not doing schoolwork, (obviously, LOL!) and she was like, ‘I think I wanna do 24
Hair Biz Year 14 Issue 1
hairdressing’, and I was like, ‘Hell yes! Let’s do it together! She lasted all of a year and I, 25years! Who’d knew I’d be good at it?
YOU SPENT YOUR EARLIER CAREER WITH TONI & GUY IN THE UK. HOW HAS THE TONI & GUY TRAINING AND INFLUENCE BEEN AN ASSET FOR YOU IN YOUR LATER CAREER?
Oh yes, I still love my ex Toni and Guy life. I was always being told that I was creative and always asked how I did the looks I did and all that in my early years of my career, but I never really knew what and how I was doing it. That was until I went to T&G and I vardered. OMG! Well, talk about starting all over again and being stripped of everything you thought you knew! I can honestly say it was the best thing that ever happened to me, actually learning and understanding the information being given to you, being creative, but then knowing how you break it down, why you use techniques and why not to use them. I was in 6 weeks of heaven in London at that time. I came home with a distinction and I was so proud and excited to be on the road I’d always dreamed of. My love affair with T&G actually started when I was in my first year of being an apprentice and my boss took me to Salon International in London, where I met Mr Anthony Mascolo in person. My boss knew him, and they chatted, and I felt so little and unimportant, but as I stood there in awe, I
knew then that one day I’d be like them both. So then around 8 years later, I did it. I went for a job and I got it. Let’s say the rest is hard work, dedication, passion for growing and learning and a damn great boss in Stephen Keemer. They are a truly inspiring and giving company. I take on board, even to this day, the business model of their company and some of their philosophy.
YOU TOOK A BIG, BOLD STEP IN MOVING TO AUSTRALIA IN 2006. WHAT PROMPTED THAT DECISION?
Yes the BIG MIGRATION. My partner and I had always dreamt of moving away from the UK. We had both had hard upbringings and it wasn’t somewhere we truly loved. My Mother was very ill and as a result, kept us in England longer than we wanted, but when she passed away and there was only my Dad to look after, we could now make the move. Then, we just needed to decide where to go. We had 3 destinations in mind: France, Canada and Australia. My dad would be coming with us, so we really needed to decide to go somewhere that would also accommodate him. I’m very close to my parents, as I am adopted and I could never leave them, so yes, I do live my life around them, but my dad is super easy going and was
happy go anywhere as long as he was with me, Steve and our first son, Jake. We were blessed to be granted with permanent residency and we migrated to new pastures. Australia here we came! It’s been hard at times, but I wouldn’t change it for anything else. We have all had great experiences and with two more children now, we love that they’re growing up in Australia.
WHAT WAS THE HARDEST PART ABOUT MIGRATING INTERNATIONALLY?
The hardest thing about migrating is leaving your friends behind.
YOU INITIALLY CAME TO AUSTRALIA AS AN EDUCATOR, WORKING WITH VARIOUS BRANDS AROUND THE WORLD. WHAT DO YOU MOST ENJOY ABOUT TEACHING OTHER HAIRDRESSERS?
Providing them with a light bulb moment and offering them a fresh set of eyes. Giving people the ability to look at something and break it down or even the confidence to just do a set of foils in a different way. Looking at all the salon techniques that we do, day in day out, and making them fun and interesting again, showing them that just a change in sectioning can make a highlight more natural or more interesting. I do love to change a person’s perspective. If we are not having fun with clients by providing them with fresh ideas or even learning different ways of cutting the same style, it’s going to be hard to get out of bed and have a spring in our step for our craft.
AFTER YOUR SECOND CHILD, YOU FELT THAT YOU COULD NO LONGER WORK FOR A LARGE COMPANY AND TOOK THE STEP OF STARTING YOUR FREELANCE BRIDAL HAIR AND MAKEUP BUSINESS. WAS THAT A CULTURE SHOCK IN SOME WAYS, FOR YOU?
Yes, I personally couldn’t go back to that again. I love working with a team. I hate my own company..... LOL! I love to bounce off others and I love camaraderie. The money was good but that’s not everything, I believe that happiness is. It helped for that period of my life while raising a teenager and 2 babies. As your freelance business grew, you decided to open your current salon, Hair Art in the heart of the Swan Valley, WA. Tell us about
of being told you’re good enough and that you change people’s lives, not just in regard to their hair, but in their life as well. those early years as a business owner, building your team. Well, I think I’m still in the early days, having only just started our 4th year, and my team is still growing. I’ve learnt a lot and I’ve been scared a lot, but I’ve also been proud a lot. Having staff who are loyal and have been with you from day one has to make you proud, seeing them grow in age and in skills. Trinity, my longeststanding team member and ‘work daughter’ has made me as proud as my own kids have. Finding your tribe is the hardest job of all. Being a boss does not come naturally and I certainly wasn’t trained in being a businessperson, but I have made the best decision over these last few months and invested in a business coach. I couldn’t be happier. The growth of myself and my business has jumped leaps and bounds and it is definitely money well spent. Ii believe that if you can’t do it well, then don’t do it all.
WHAT HAVE BEEN THE MOST CHALLENGING AND MOST REWARDING PARTS OF BUSINESS OWNERSHIP FOR YOU?
The challenges are understanding staff (people) and learning to develop them to suit both their needs and the needs of a business. Feeling betrayed at times and trying to understand why, is also certainly a challenge. The positives are seeing your team grow and achieve the goals you’ve set together and being proud of each other
YOU ARE THE CURRENT 2019 AHFA WA HAIRDRESSER OF THE YEAR. CONGRATULATIONS! WHAT HAS THIS ACHIEVEMENT MEANT TO YOU BOTH PERSONALLY AND PROFESSIONALLY?
Honestly, I just love learning and growing and working alongside a team. I have always dreamt
HOW ON EARTH DO YOU MANAGE TO JUGGLE CHILDREN WITH A BUSY SALON, EDUCATION COMMITMENTS AND PHOTOSHOOTS?
Hahhaha…. I have no freaking idea! Just madness. I think.
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF IN YOUR LIFE OR CAREER?
I’m actually most proud of my relationship with my partner, Steve. We were both young when I fell pregnant with our first child. I gave birth to him when I’d just turned 19, Steve being 8 years older. But we are still together and that makes me extremely proud. It’s not easy keeping relationships together, but even with all the hardship, the greatness always shines though.
IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ALTERNATIVE CAREER MIGHT YOU CONSIDER?
My alternative would be a customs officer or a mental health doctor. I love understanding why people do stuff and find it super interesting why people do what they do.
WHAT’S LEFT ON YOUR BUCKET LIST TO ACHIEVE?
Australian Hairdresser of the Year and International Hairdresser of the Year. I’d just like to do it once.
WHAT ADVICE WOULD YOU GIVE OTHER ASPIRING STYLIST WHO AIM FOR YOUR SUCCESS?
Hard work, perseverance, and love what you do! www.hairart-perth.com Hair Biz Year 14 Issue 1
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2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AHIA BEST ECO SALON & BEST SALON DESIGN UNDER $200K
GEORGE & IVY
2019 AHIA Salon Design - Boutique SPONSORED BY KMS - George and Ivy
2019 AHIA Best Eco Salon - Best Eco Salon SPONSORED BY DNA ORGANICS - George & Ivy
The renowned décor and ambience at double AHIA award winning salon, George and Ivy Hair would best be described as raw, organic, playful and most of all welcoming. Nestled away from the hustle and bustle in a lush East Fremantle street, the salon’s core philosophy is completely centred around sustainability and attracts people looking for something low chemical and low environmental-impact. The earthy raw materials utilised in the out-of-the box, green and sustainable interior design is a magnet for those seeking a more creative and organic approach to the world of hair design. Awarded not only Organic Way product’s No1 salon worldwide for their passion for the organic way of life, they’re also the proud winners of the AHIA Best Eco Salon and also the Best Salon Design under $200K. The George and Ivy team do everything they can to reduce their footprint and salon waste, beginning 28
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with a product line that uses high quality organic and biodynamic ingredients. They chose a building designed and built by an architect renowned for clever design using 80% recycled materials which also keep the salon at a comfortable temperature in Western Australia’s hot climate meaning air conditioning is rarely used. Wanting to reuse as many materials as possible whilst keeping the feeling of boutique luxury, they were inspired to create their basins from an old repurposed concrete laundry trough, having it refashioned into a comfortable and efficient double salon basin. There is even a calming courtyard which inspires conversation and relaxation. Its lush greenery is complemented by the sculptures of local artisans,
which are, of course, also comprised of recycled materials. The photography of a local artist adorns the walls and the courtyard is both functional and reflective of a natural world. Going even further, they offer a 10% discount for anyone arriving on foot or by human powered transport, have a worm farm in their salon courtyard for any ‘green waste’ produced, and offer a 20% retail discount for clients who bring back their glass bottling and refill rather than repurchasing. Blending style and sustainability, the George and Ivy team are truly leading the way in environmentally responsible business practices.
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AHIA BEST SALON DESIGN OVER $200K
EDWARDS & CO Right from the start, the design process for the new Edwards & Co Surry Hills salon was intended to be their biggest and best yet. Retaining the signature Edwards & Co look and feel including clean lines, a simple colour palette, and their largest bespoke Brian W Connolly wall mural yet, it also incorporated custom-made and designed pieces for the first time. A standout feature is a 10-metre long colour service table, made from luxurious terrazzo stone.
2019 AHIA Salon Design - Extensive - SPONSORED BY REDKEN - Edwards And Co. Surry Hills
For this design, the retail space was upgraded, make up stations featuring vanity lighting were included, and ‘smart’ stone that imitates the look of white marble but is stain-proof, was used throughout the salon reception area and benches. Due to the need for a multi-functional space, it was essential that floorspace be maximised and natural light exploited wherever possible. The long work area was designed to be easy to navigate, especially during peak trading times, and the creation of specialised areas each for colour service, cutting and styling also adds to ease of use for busy staff. The layout is bookended by huge windows that let in lots of natural light and the concrete floor gives the
space a neat feel that allows the fixtures and art to pop.
production methods to minimise waste even further.
Environmental impact was heavily considered, with a conscious effort made to use recycled materials and to enhance parts of the existing structure rather than strip it away and rebuild new. The functioning windows also allow in a breeze resulting in less need for air conditioning eco-friendly towels were selected to further reduce energy, avoiding the need for washing machines and dryers. EcoHead taps are fitted to all basin hoses to decrease water consumption and all tea and coffee is sourced from a local fair-trade supplier. Even the bespoke-branded Milly Dent ceramics used to serve client refreshments are made using small-scale
Edwards and Co is known within the salon market as a premium offering with a cool edge and this is evident in the way their salon spaces have been curated with their own creative identity. Even their salon supplies, from aprons and capes to tint bowls and brushes are fully branded to reinforce their relationships and brand recognition with clients. With such careful attention to detail combined with out of the box thinking, it’s easy to see why this brand continues to go from strength to strength.
Hair Biz Year 14 Issue 1
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
2019 AHIA BEST BUSINESS PERFORMANCE & BEST MARKETING
FOX & THE HAIR/THE SECRET FOX
2019 AHIA Best Business Performance of the Year SPONSORED BY SUSTAINABLE SALONS - The Secret Fox Education
2019 AHIA Best Marketing Award SPONSORED BY PHOREST - The Fox & The Hair
Disrupting the way hairdressing education was delivered, the ground-breaking Secret Fox was the first membership subscription service in Australia to provide monthly online hairdressing education with leading industry experts. Meeting market need with the right content in an easily accessible manner, business literally exploded out of the Fox & The Hair’s very first online Balayage class as over 600 individual stylists signed up to watch. That initial class evolved into what is now The Secret Fox Education, running on a monthly subscription with over 260 hairdressers opting in. Memberships continue to rapidly increase month-on-month while the original sign-on numbers have been retained, confirming that the Secret Fox offering is right on the money. Education sessions are shot with the best camera equipment available, ensuring each filming location is perfectly equipped with the right lighting, presentation materials, photographic areas and even comfortable seating for their ‘studio’ audience! The Secret Fox crew are on a mission to get quality education to the industry- even offering free education bi-annually to allow everyone to experience the same great content that paid members enjoy monthly. Giving back to the industry is a core brand value for The Secret Fox and they’ve lived true to that educating over 3448 individual hairdressers in the last year alone. As well as making quality education easily accessible and incredibly affordable for all stylists, the business also provides a much-need solution for regional hairdressers who often find it difficult to get to events. The Secret Fox Facebook group 30
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creates a centralised hub for the Fox community allowing all members to share and engage with their #HairHeros, asking questions or seeking advice from the idols who were previously unattainable. Incredibly, members can also access previous education along with session notes and digital downloads from each session, plus an album of still photographs captured by their very own session photographer! The Fox & The Hair Secret Fox Supremo, Mia De Vries’ other business passion is her successful salon, The Fox & The Hair which has been recognised as winner of 2019 AHIA Best Marketing award. With some of their Instagram and Facebook content getting tens of thousands and sometimes hundreds of thousands of views, The Fox & The Hair’s marketing strategy, which not only gathers digital data about their clients but also brings a steady stream of new clients via social referrals, has generated multiple six-figures in additional business for the salon.
Using a variety of strategies including competitions, return visit incentives, ‘call to actions’, bot services and digital retargeting to convert visitors into salon guests, this regional salon has built an international following. On Instagram alone, over 71 thousand followers track their every move and in the last 2 years, they have successfully grown their social platforms by over 30,000 followers. In the last 12 months, their Instagram account received over 2.5 million photo likes and their hashtag #TheFoxAndTheHair was used over one million times! So what makes their digital content so damn addictive? Quirky graphics, continual bespoke GIFS and videos and most of all, content that is fun. The business has built such a consistent and recognisable brand image, that followers often comment that they can pick the salon’s signature looks straight away- as soon as they spot the image, they know instantly it’s from The Fox and the Hair. And, when it comes to salon marketing…. that’s exactly how it’s done!
V E G A N D AY,
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SECRETS OF Jennifer Aniston’s STYLIST
AN INTERVIEW WITH MICHAEL CANALÉ
Whether you’re a die-hard ‘Friends’ fan from the 90’s or you’re bingeing on her recently released “The Morning Show”, you’ve no doubt been influenced by Jennifer Aniston’s hair at some point in your career. If we had a dollar for every picture of “The Rachel” that a client brought in for us to copy, I bet many of us would be driving something rather sporty! So, have you ever wondered who does her hair? Who it was that actually created those iconic looks that supported an industry? Well, his name is Michael Canalé and he’s not only Jen’s long-time colourist, he’s also the maestro behind Heidi Klum, Kate Hudson, Shakira, and Penelope Cruz’s most famous looks. In fact, so in demand is his bespoke colour formulation created for Aniston, that it has its own title; the Canalé Cool Blue Gloss and was debuted in Netflix’s latest hits Dumplin & Murder Mystery. With “The Morning Show” recently hitting TV screens around the globe, Canalé was once again tasked with the job of revitalizing Jennifer Aniston’s look using his corrective colour method which focuses on the natural beauty of hair, with a high priority on protection and prevention of damage. In fact, Canalé has become Hollywood’s ‘go-to guy’ for celeb’s wanting hair as healthy as it is beautiful, even allowing them to colour safely right through pregnancy and breastfeeding. Keen to get a little of the Hollywood inside goss, Hair Biz Editor, Kym Krey had a chat with Michael recently.
YOU’RE KNOWN AS HOLLYWOOD’S COLOURIST OF CHOICE. IN A WORLD OF EXTREME HAIR CHANGES, WHY IS HAIR HEALTH SUCH A STRONG FOCUS FOR YOU?
“MY TRADEMARK AS A COLOURIST ARE PAPER THIN HIGHLIGHTS TO ACHIEVE THE MOST NATURAL LOOK”
No haircut looks good with bad hair colour, and the integrity of the hair is key. I always say that easing into a colour is much better than aggressive techniques. My favourite technique is highlights. I look at the shape of the face, skin tone, and eye colour. It’s like a painting – if you add in a colour that doesn’t “match” or fit well, the colour will be jarring and won’t look right. With well-placed highlights and blended colours, it will grow out more naturally and last longer, so that’s where I start – skin tone and eye colour. For specific trends heading into summer, I’m still sticking with highlights that bring out that natural,
beachy, sun-kissed tone – or for darker hair, I like to build up shine and shimmer – just like what you were born with! Overdone, overbleached, and noticeable deep roots are out for me. I love working with what you’ve been given – and then I make it better, richer.
HAVE YOU FELT PRESSURE OR STRESS AT TIMES WITH THE IMAGE OF SUCH WELL-KNOWN CELEBRITIES IN YOUR HANDS?
Celebrities usually listen to my advice – but consistency is key, especially if we’re going to have an ongoing relationship. Also, accuracy is critical when touching up hairlines – which get “streaky” quickly if you don’t pay attention – which is why Jennifer Aniston comes to me every five weeks for her signature “feather” highlights. The last thing a celebrity (or anyone!) needs is a bad colour or highlight job – particularly when under the glare of the lights on the red carpet. I actually think that all of my clients are celebrities in their own right: they are leaders in government, nonprofit, philanthropy, homemakers, mothers. They are all beautiful, and my job is to help accentuate that – and it is the best part of my job. As far as celebrities go – they just have a different and more visible day job than the majority of my clients. And they have their personality quirks and insecurities, too, just like you and me. I was lucky to have a few celebrity clients early in my career, so I kind of got used to it from the start. Mary Ann Mobley was one of the first in the 80s – she was a Miss America and Mission Impossible star – and I then moved on to stars like Morgan Fairchild and Faye Dunaway. At the same time, I also got a bit of wanderlust, and opened salons in Washington, DC, San Francisco and New York. My goal was to meet new clients and establish my reputation as a top colourist, which happened pretty quickly. So, I built up the “celebrity” part over time – on both coasts – and it still works for me today, and I count a lot of Hollywood and New York as part of my clientele.
HOW DID YOU BUILD YOUR REPUTATION TO BECOME HOLLYWOOD’S BLONDE SPECIALIST?
My reputation as a colourist was built by top cutters and stylists like Dusty Fleming, Laurent D, and Chris McMillan. As I partnered with them over the years in various ways, the trust has been built. I’ve always been hard on myself to be the best at whatever I pursued. In the 70s, I moved to Beverly Hills – because it was the place to be back then for hair and fashion, and it clearly still is. I made it a point to watch and learn from the very best haircutters and stylists in the business. I showed up early at work and stayed late after everyone else had left and I knew right from the start that I had what it took to always be one step ahead of trends. I actually learned my trade early on from the makeup artist in the salon where I first worked! Now here I am 30+ years later, working at the top of my game, with salons in 6 different cities. And I love my clients. I don’t know how you can be in this business if you don’t love both the work itself and the clients you work with – those two things give me a lot of joy.
YOU’RE KNOWN FOR BEING VERY FAST AT ACHIEVING YOUR RESULTS. HAVE YOU DEVELOPED SPECIFIC TECHNIQUES TO ALLOW YOU TO WORK SO QUICKLY?
My trademark as a colourist are paper thin highlights to achieve the most natural look out there. Paper thin highlights take longer to do, but they make the whole look and final effect less obvious and a lot more subtle. I blend blonde with the natural base colour of each woman. I’m known for not just producing looks that are formulaic – but producing natural looks that are really what we all started with when we were younger. When you try too hard, it looks like you’re trying too hard – which represents failure in a business like ours.
YOU’VE ALLOWED KATE HUDSON TO MAINTAIN HER BLONDE LOCKS THROUGHOUT HER PREGNANCY WHILST ALSO BEING IN FRONT OF THE CAMERA. WHAT ARE THE SECRETS TO MAINTAINING HAIR HEALTH THROUGHOUT THIS VERY HORMONAL TIME?
For Kate Hudson – as for all expectant mothers – I highlight the hair by pulling the foils away from
the scalp, utilizing a technique where chemicals never touch the skin. The safety of my clients and the health of the hair is mandatory in my world and my salons are always wellventilated as well. When an expectant or nursing mother comes to me, the first thing I think about is what’s the best thing for her and the health of her baby. I have had expectant mothers not colour their hair for the full 9 months of a pregnancy, but I know there is a safe and healthy way around that.
YOU’RE A BIG FAN OF USING VITAMIN SUPPLEMENTS TO SUPPORT HAIR HEALTH AND GROWTH. TALK TO US ABOUT YOUR THOUGHTS IN THIS AREA.
Thirty years ago, I went to the source of long hair: the Sikhs. They gave me some great ideas for how to grow healthy and beautiful long hair and they offered me plenty of research and background on utilizing micro proteins like blue green algae and spirulina into a diet. When ingested, research has shown that these micronutrients stimulate hair and nails, so about two years ago, I launched my own product line, to include a multivitamin incorporating this idea along with 10 other beneficial ingredients. All of my products are now available on Amazon and on my website: www. canalesalon.com
WHAT DO YOU SEE AS THE MOST PROMINENT COLOUR TRENDS OF THIS SEASON?
I love this question, because I usually look at trends and then just create my own. The thing about trends is that they never last long, but classic trends truly do. I can’t tell you how many people have walked through my door telling me they want Jennifer Aniston’s look. I hear them out, but let me tell you, unless you have her skin tone and eyes, maybe her particular colour isn’t right for you. So that’s where I start – I look at skin tone and eyes. I love working with what you’ve been given – and then I make it better, richer.
WHETHER IT’S COOL OR HONEY GOLDEN, YOU ARE A MASTER OF BLONDES. HOW DO YOU CONSISTENTLY ACHIEVE SUCH STUNNING RESULTS?
I can humbly say that I think I’m the best in the
business. You know how some people can only see things in colours? I’m one of those – I can innately “see” what the right colour is on every woman who comes to me. Blonde have so many degrees or variations to it – whether white, bleach blonde, or sun-kissed, like Jennifer Aniston. A new client might sit in my chair and tell me she thinks the particular shade of blonde on Heidi Klum is what she should have – but I am really good at explaining why that might not be the best solution. Some of the trends today might work on Instagram for a celebrity – but they just don’t work on everyone!
CONSULTATION IS AN IMPORTANT ASPECT OF A SUCCESSFUL COLOUR OUTCOME. WHAT TIPS WOULD YOU GIVE TO ENSURE COLOURISTS ARE ON THE ‘SAME PAGE’ WITH THE CLIENT?
The first thing is to be confident and knowledgeable when you talk to your client; sometimes you can’t do it all in the first appointment. And next, remember that you are the professional!
YOU’VE JUST RELEASED CANALÉ A 5-PRODUCT HYPOALLERGENIC PRODUCT LINE WITH A FOCUS ON HEALTHY STRONG HAIR. WHAT PROMPTED YOU TO DEVELOP YOUR OWN RANGE & WHAT DID YOU ENJOY MOST ABOUT THE PROCESS?
I’ve represented some of the best product lines, and I felt there was still something missing, so I developed the Canalé products. My line includes the mildest colour-safe shampoo, conditioners that rebuild the hair from the outside-in, and vitamins – both topical and ingestible – to work on building the integrity of the hair from the insideout. The glosses are my favourite, to enhance the undertone of the skin and protect the hair from fading – all with UV sunblock! I devised each of these products to ensure that colour not only lasts, but hair looks incredibly healthy, shiny, and strong in between visits. www.canalesalon.com
Hair Biz Year 14 Issue 1
LOCAL SALON FEATURE There have been some big changes for one long-established Toowong salon in recent months. For many years such an iconic name in the industry, under exciting new ownership it was time to reimagine and relaunch the brand to reflect the personality, focus and energy of current owner, Kirstie Kesic.
The former Stelios Papas Toowong has now become Cobelle Creative and to find out more about this new direction, Hair Biz Editor, Kym Krey spoke with Kristie recently.
it. As a team and as individual artists, we were really focused on building brand awareness. We were achieving this through award accolades, world-wide press publications and our own education.
THE STELIOS PAPAS NAME HAS BEEN A FOUNDATION OF THE BRISBANE HAIRDRESSING SCENE FOR DECADES. WAS IT A BIG DECISION TO CHANGE THE NAME?
SO, YOU JUST FELT IT WAS TIME?
When I purchased the business Stelios Papas Toowong over 3 years ago, I never had any intention of changing the branding. I bought that name with the salon and I had a lot of respect for that name; what it once was and what it has done for our industry. So, when colleagues, clients and even my business coach started asking me when I was going to change the name I would honestly brush them off and wouldn’t even humour the idea of a name change despite how strongly they told me it needed to be done. Over the past 3 years I have tried to recreate and re-establish the brand Stelios Papas Towoong to put my own stamp on 40
Hair Biz Year 14 Issue 1
Within the time I have owned the business, a lot has happened. Within the past year, the voices of those people asking me when I was going to change the name became stronger and more frequent. Several told me, “You’ll know when the time is right.” Tuesday the 11th of June 2019, the day after the conclusion of Hair Expo, was that light bulb moment. Elle had just won Qld Hairdresser of the Year and Creative Force of the Year, which topped off her previous award wins of AHIA Salon Stylist of the Year and Hot Shot Rising Star Female. I was so proud of her and thought that if she could do all of this whilst we had been working so hard to build up our own brand awareness, then it was time we did it under own our banner. It was time to create our own brand, our own name, our own identity.
“COBELLE CREATIVE WAS ESTABLISHED AS A CELEBRATION OF OUR TEAM; A COLLABORATION OF CREATIVE MINDS WORKING TOWARDS A COMMON GOAL”
SO, THERE WAS NO ‘BUSINESS AS USUAL’. IT WAS TIME.
Yes. I realised the name Stelios Papas wasn’t who we were. It no longer felt right to carry that name. I also realised out of respect for that name and that brand, it wasn’t right for me to try to change it or re-create it. I called one of my best friends, whose partner is a brand designer and I said, “I’m doing it and I need Alistair. When is he is Brisbane next?”. It just so happened that he was going to be in Brisbane the very next day. To me that was sign. No one gave me any time to really second-guess my decision because it was as though everyone was already ready- they had only been waiting for me to catch up.
HOW DID YOU CHOOSE THE NAME?
I wanted our new name and our brand to be a representation of my beliefs and what I want for my team. To me, that meant making it about a collaboration. It’s never just about me, everything I do is a collaboration. In salon, it’s a team effort. In my creative work, I only colour, so I always have someone doing my cuts and styling. COBELLE CREATIVE was established as a celebration of our team; a collaboration of creative minds working towards a common goal. Observing a mutual respect for each other, and for the role that each team member plays. Cobelle represents a unified and talented group of individuals. ‘Co’ being a prefix for collaboration and ‘Belle’ meaning beautiful; Cobelle stands for ‘A beautiful collaboration’.
WHAT REACTION HAVE YOU HAD FROM CLIENTS AND THE INDUSTRY?
From the start of the rebrand roll out to the official launch on the 1/11/19, the support has been overwhelming. Clients are excited, we are attracting a refreshed target market, we have injected a new focus into our staff and I’ve had messages of congratulations from fellow industry salon owners I haven’t even met. I’m so thankful for everyone’s support. I’m very grateful and appreciative for having possessed the name Stelios Papas. I also worked my ass off for 8 years to get to that point. I’m also thankful for everything that has happened to get me to this point and the valuable lessons I learned along the way. I believe the past is the past and I look only towards the future. A future that is Cobelle Creative. One that is strongly focused on growing our salon and our client experience, our education and ourselves as artists. Watch this space! Congratulations to Kristie and the Cobelle team on this wonderful new beginning and we can’t wait to see what lies ahead for such an inspired and truly committed team. www.cobellecreative.com.au Hair Biz Year 14 Issue 1
LOCAL SALON FEATURE
Who runs the world? Girls! That certainly is the case at the Melbourne hair and beauty institution, Hair, Body & Soul where friends and owners Leah Portelli, Michelle McCubbin and Pina Khalaf are celebrating 22 years in business. Doing their apprenticeships together, working in a Goldwell Salon in Mt Waverley called ‘Rainbow Selections’, they spent 7 years working together before going their separate ways to travel, have kids, etc. Years later they reconnected, at Leah’s salon – where Pina worked (rent-a-chair) and Michelle was a client. This proved a great time to reconnect as they were all on the same page career-wise, thus joining forces to start a business together. Set in the cosmopolitan, inner-city suburb of Camberwell, Hair, Body & Soul’s commitment is to provide a salon experience that feels special every visit. A place that makes you feel amazing, inside and out. A focus on nurturing and creating a calm, comfortable and friendly experience that is a haven for staff and clients alike. Today Hair, Body & Soul employs over 15 hair technicians, make-up artists and massage therapists along with a thriving online store. Leah, Michelle and Pina believe in ongoing education, high quality products and genuine service where each client is treated as an individual. Their passion for the industry shines bright. Fun, dedicated and glamorous, the ladies have created a salon where magic happens. They believe “beauty has no expiration date and you’re never too old to feel fabulous” – and who can argue with that? Leah Portelli is gentle, nurturing and cuts and colors to perfection. Her speciality is transforming customers with a striking new look. It’s no wonder she has loyal band of friends and followers from the last 22 years. Michelle McCubbin is passionate about the industry and fiercely dedicated to delivering every client their best look with her infectious laugh and great energy, advice and support to both her clients and the team while continually pushing the salon forward as a powerful Business engine. Pina Khalaf has an incredible passion for all thing’s hair, especially dry cutting. She will give you an X factor haircut. Pina also runs all of the in-house training for the team. She has an infectious laugh and a great sense of humour. One of the trio’s greatest successes has been their 42
Hair Biz Year 14 Issue 1
From left, Leah Portelli, Michelle McCubbin and Pina Khalaf ongoing ability to retain and develop their staff. In an industry where recruitment and retention are pain points for most salons, nearly all Hair Body & Soul staff enjoy long, rewarding careers at the salon. Pina, Michelle and Leah have a flexible and family friendly approach to managing their staff, where each individual member feels part of something bigger which in turn breeds loyalty. Flexible work hours, great culture, rewards and incentives and empowering staff by including them in company decisions means staff are happy and invested in the business, and it shows. Hair, Body and Soul is a beacon in the industry. Much like its founders, it’s a positive work place that attracts and retains excellent staff. With Pina’s focus being Education & HR, Michelle’s, Finance, Admin & Business and Leah having a love for marketing, this trio have it all sewn up. They genuinely seem to love what they do. Michelle enjoys the running of the Business as much as she does Cutting, while Pina specialises in Cutting – crediting focus and drive as the keys to succeed. They also stay close to all aspects of the business and the team. Pina still puts herself at the basin and sweeps the floor. They all work the floor with their team and are very much a part of that team. No egos. Staff retention is a HUGE success factor for the business. The way they manage, engage and include their staff is testament to their long-term team (ranging from 3 years to 14 years, and in the case of their accountant, 20 years).
We spoke to this formidable team, who clearly have a genuine love of what they do and expertly instil in their staff and clients, all things good for the body and soul.
HOW HAS BEING FRIENDS AND WORKING TOGETHER BENEFITED YOU?
Michelle: Being 3 of us, we share the load. We each have our own ideas and personalities – which is certainly a strength. But managing 3 personalities can also be a delicate balance. We can’t afford to fight. We put the business first, which brings strength to the Salon.It’s like a marriage. We’re not all strong all of the time. Sometimes there’s give and take, and we need someone to support us. I know I’ll get that with Pina and Leah.We do our best to handle all issues with integrity and compassion. Leah: Having the same values and knowing each other’s strengths. Pina: We know how to separate our friendship and our business partnership.The best business advice we received was to each take on a specific role in the business and fulfil that role well.
WHAT DO YOU ADMIRE MOST IN EACH OTHER?
Pina (about Michele): Michele is a go-getter. She brings my ideas to life in a way that I couldn’t. I’m busy on the floor. I’m doing my thing and I KNOW she’s doing hers. Pina (about Leah): We’ve had a connection for many years. We’ve known each other for 35 years! We’ve created a friendship and a partnership. Leah
brings a gentle, nurturing element to the business. Michelle (about Pina): She’s incredibly passionate. She’s so passionate about hair and the industry and giving back to the industry. Pina is very much about taking our staff to the next level, and she’s always looking for ways to improve the business and step it up with the staff. On top of that her technical skills are incredible. Her passion filters down to the staff. I don’t love hair like she does. Michelle (about Leah): I value her constant support of the business and of my ideas to move it forward. We’ve always supported each other. Leah (about Michelle): Michelle is organised and has a skill for events and displays. Leah (about Pina): Pina has a passion for our industry and loves education.
BEING THREE CO-OWNERS HOW DO YOU MAKE BIG BUSINESS DECISIONS?
Michelle: One person will take the lead in research, while the three of us will always make the decision. Pina: We also regularly get the staff involved. Sometimes your staff will solve your problems… you just need to include them in the process. Leah: Knowing what’s right for our business and wanting the best outcome. Then we discuss and we plan.”
YOU’VE BEEN WORKING TOGETHER FOR 22 YEARS, THAT’S AN INCREDIBLE ACHIEVEMENT. WHAT DO YOU DO TO REMAIN FRESH AND EVOLVE EACH YEAR?
Michelle: Industry conferences like Goldwell’s MBE program keep us fresh and always evolving. The opportunity to connect and network with our peers at these conferences is invaluable. Pina: We get bored easily, so that passion to keep pushing forward drives us. We know we need to stay in tune with what’s going on out there, otherwise we’ll fall away. In order to maintain good staff and clientele, you need to stay on top of your game. Education plays a key role in staying fresh. And social media is the ultimate tool for fashion inspiration! For me, I want to see good quality hair go out my door. So it’s my responsibility and my role to make sure my team can deliver this. We also outsource some of our training, as it’s important to get an outsider’s point of view. Leah: Evolving. We’re always changing thing up! MBE is always a good time for fresh ideas and gives us time to reconnect.”
HOW HAS THE SALON INDUSTRY CHANGED IN 22 YEARS?
Michelle: 22 years ago, we didn’t have ghd irons. Weekly blow waves were the main driver years ago. Client expectations have also changed. Not only are they more informed, but they want results faster. Pina: Social media has had a huge impact on the industry. Clients can access trends and information more quickly and easily than ever before. They now also book their own appointments online. Something I would never have imaged 22 years ago! Leah: Youtube, social media, client awareness and expectations.
WHAT HAVE BEEN YOUR GREATEST ACHIEVEMENTS?
Michelle: The industry standard is that staff member will stay for 18 months before moving on. We maintain our staff for at least 5 years (on average) and so far, up to 14 years! Pina: We’ve employed over 90 staff. We also undertook a massive renovation 14 years ago, doubling in size. And we continue to grow each year. Leah: 22 years! All the people, clients and staff that have been part of our journey. The 20+ strong team that we have now.
Michelle: Several years ago we had a staff member leave and take 110 clients with her. 18 months later she also took our Salon Manager and another 130 clients. We sued and we won, a landmark victory that will now protect other salon owners from their staff leaving and taking their clients. Pina: Generally, we try to manage accidents before they happen. Leah: Key staff left, opened a salon and took our clients with them. What was a setback then, made us stronger today and Hair, Body & Soul kept growing!
WHAT ARE THE SECRETS TO YOUR SUCCESS?
Pina: I’ve had 35 years in hairdressing, and I love it! I love a challenge, and I love what I do. We don’t thrive on peaks; we thrive on consistency. And we thrive on looking after our people. We run the business like a family. We take our staff very seriously. We know we won’t have them forever, so we support and empower them to make them better. We recognise our team with gifts and notes of gratitude. We recognise that we can’t do it without them… and we show them that we’re grateful for what they bring to the table. We keep our team close. And we keep them involved. Every Saturday morning, we have a team meeting, to keep them in the know. This empowers our team and teaches them to act with integrity. Michelle: We’re present. We’re living it, feeling it, working weekends and Christmas hours. We’re very much a part of the team. We don’t call them ‘staff’, we call them our ‘team’ and we’re part of that team.
Leah: Consistency, education, being up to date and having an awesome team.
WHAT ADVICE DO YOU LIVE BY?
Michelle: Whatever it is that got you here today is not enough to keep you there. You must keep evolving. Pina: Our industry is shocking for being friends with their staff or being scared of them. I believe you need to be the parent and take the lead. We’re friendly but firm with our team. You’ve got to be a leader. A leader is not scared of conflict. Leah: In a world where you can be anything, be kind.
TIPS FOR NEW SALON OWNERS STARTING OUT?
Michelle: Know who you are. Know who your brand is and stick to it. Pina: Don’t have an ego. Keep your craft alive and just do good hair and good customer service, and success will follow. Be consistent. Consistency is key. You will go through some bumpy waves. Staff being the biggest issue. But you need to learn how to manage things, your staffs’ departure, their depression, etc. Leah: Education and I think the benefits of MBE. Having the expertise of speakers, the knowledge and support from the Goldwell team and the networking with other salon owners is invaluable. It will have its ups and downs but have fun and enjoy the journey.”
YOU’VE BEEN A KAO SALON PARTNER FOR SOME TIME NOW. WHAT DO YOU LOVE MOST ABOUT GOLDWELL COLOR?
Pina: I love that it’s constantly evolving, and the colors are true to result. Consistency is everything. We love the support we get from Kao Salon. We’ve always had a great relationship and we’re confident we can work through any issues. Michelle: We believe in the brands that we choose and we back it, and we make sure our team backs it too. Leah: Innovative new products, education, true results and the canister system. Photos by Phoebe Powell
Hair Biz Year 14 Issue 1
LOCAL SALON FEATURE
EARTH WIND & FIRE
There are two types of salons: those that believe guests come to them for their cut and colour; and those whose purpose is to make a difference in the lives of others, inside and out. Perth’s Earth, Wind and Fire salon is proudly version number two.
This is a business operated with true passion and integrity across all areas. With a clear vision, a strong, supportive and positive culture and sound business practices that continually evolve, theirs is a business built around the philosophy of nurturing self-esteem for all. Operating successfully for 14 years, Earth, Wind and Fire is a highly-skilled, boutique team of five who share the core values of creativity, work ethic, teamwork and reliability with an unwavering focus on the client as the centre of their world. Within these walls, client service experience has been elevated to the level of ‘art form’, with clients delighting in beautifully scented hand towels on arrival, customised gourmet coffee or herbal tea tray service along with an array of other epicurean beverages to enjoy. detorra infused hot towels are included with all in-salon treatments whilst clients enjoy a personalised aromatherapy massage and detorra temple massage. Of course, disciplined excellence at this level is often rewarded with outstanding results and magical moments such as winning Hair Expo 2019 WA/NT Hairdresser of the Year- a wonderful nod from industry peers.
Hair Biz Year 14 Issue 1
To learn more about the Earth, Wind and Fire story, Hair Biz Editor, Kym Krey spoke to owner Hayley Keep recently.
HAYLEY, TELL US A LITTLE ABOUT YOUR CAREER PRIOR TO OPENING YOUR SALON.
I started out in hairdressing very young, at just 13 years of age and I’ve always had passion for this, even way back then. My mum used to take me to her best friend’s salon, and I would clean the dishes, talk to the guests etc. I loved it and always wanted to go back for more. I’ve worked very hard in my career as I worked my way up and I’ve loved every minute of it .
WHO WERE SOME OF YOUR EARLY INDUSTRY HEROES?
Honestly there are so many! Marie McCrystal taught me a lot of who I am today; Julie Piantadosi has always been my idol, Benni Tognini, Tabatha Coffey and many more.
WAS BUSINESS OWNERSHIP ALWAYS SOMETHING YOU WANTED TO DO?
I honestly never thought of owning a business until I was given an opportunity of a lifetime and I couldn’t be more thankful.
WHAT HAVE BEEN SOME OF THE MORE CHALLENGING ASPECTS OF BUSINESS OWNERSHIP FOR YOU?
Keeping your momentum to be the absolute best leader you can be for your work family.
Being just one person when you really need 10 of you! Having all your ducks in a row so everything runs as smoothly as it can.
WHAT WOULD BE THE MOST VALUABLE THING YOU’VE LEARNED ALONG YOUR BUSINESS JOURNEY?
That you have to look after you is, first of all, the most important thing. Don’t always try to make everyone happy; just be the best version of yourself. Live, love and grow to the best of your ability.
YOU’VE BUILT A SUCCESSFUL AND LONG TERM TEAM OF PROFESSIONALS AT EWFH. WHAT DO YOU THINK ARE YOUR SECRETS TO ATTRACTING AND RETAINING GREAT PEOPLE?
HK. Wow, honestly there isn’t any secret. I treat all my girls as family, they are my everything, and as long as you have their backs, they will have yours. It’s all about honesty, love and respect.
CONGRATS ON 2019 HAIR EXPO WA/NT HAIRDRESSER OF THE YEAR! HOW DO YOU JUGGLE BOTH THE DISCIPLINE OF BUSINESS OWNERSHIP WITH THE CREATIVITY OF YOUR CRAFT?
I absolutely love having the salon and it’s my world but being creative gives me the extra fire in my belly. We all need to be pushed out of our comfort zone to be the best versions of ourselves and I honestly thrive off it.
HOW HAS WINNING THIS TITLE IMPACTED BOTH YOU AND YOUR BUSINESS?
It’s been a blessing for me. It’s not about winning, it’s always about the journey of growing and exceeding. Learning is the best gift you could ask for. Our business has flourished but will forever grow with our ‘family’.
WHAT GUIDANCE WOULD YOU OFFER OTHER HAIR PROFESSIONALS WHO HAVE THEIR EYE ON ONE OF THOSE MAJOR AWARDS?
Enjoy your journey; love every moment; learn from every aspect you can. Don’t be afraid to reach out to mentors. Remember, it’s not about always winning, it’s what you have accomplished and how far you have come because you are amazing; you are already a winner.
YOU PLACE A STRONG EMPHASIS ON THE USE OF AROMATHERAPY INTO YOUR TREATMENTS AND GENERAL SALON AMBIENCE. HOW DOES THIS ENHANCES YOUR CLIENT EXPERIENCE?
Our guests absolutely love our journey. We are all about self-love and self-esteem with each and every guest. We show them love as soon as they walk through the door through to when they leave. Wellbeing for us all, is from the inside out and you can never stop flourishing to be an even better ‘you’. Our guests adore every minute.
YOU BOAST A VERY HEALTHY LIST OF CLIENT REVIEWS, WHAT’S YOUR SECRET TO MAINTAINING YOUR STANDARDS WEEK AFTER WEEK?
Loving each other, having care for one another; we are all in it together. We grow as one and encourage an honest, respectful environment. This is what makes our guests continually say to us how united we are and how well we all work together and that honestly makes my heart sing.
WHAT ACHIEVEMENT ARE YOU MOST PROUD OF AT THIS POINT IN YOUR LIFE?
My beautiful daughter. She makes me be a better person, I do everything for her, and she is my world. I could not be more grateful.
WHAT’S LEFT ON YOUR BUCKET LIST TO ACHIEVE FOR THE FUTURE?
To become an iconic leader in our wonderful industry; to travel the world; to share my passion for our amazing industry with our younger generation, and to be the best version of me I can be .
IF YOU HAD ONE FAVOURITE, QUOTE, SAYING OR PHILOSOPHY THAT GUIDES HOW YOU APPROACH YOUR LIFE, WHAT WOULD THAT BE?
When you wake in the morning, think about what a precious privilege it is to be alive, to breath, to be thankful, to love, to enjoy life itself. I have the power to celebrate life. Hair Biz Year 14 Issue 1
SHAKING THINGS UP IN THE A.C.T. Owner of Canberra-based salon Eden Hair Energy, Emmalene Port (Emma), is shaking up typical employee working conditions in a hairdressing salon. “I love what we do but people often see hairdressing as a profession that is both hard on employees and the environment,” says Emma. “I don’t see it that way. I want hairdressing to be known for how rewarding it is and what it can offer in a career. Somewhere along the line, most people have heard a horror story about employees being mistreated, overworked or underpaid. The National Centre for Vocational Education Research (NCVER) reports that over the past 10 years, hairdressing has struggled to attract and retain talented young people. As an industry, completion rates of apprenticeships are under 40% across Australia and as low as 29% in some areas. These rates, teamed with our position on the Short Term Strategic Skills List indicate the uphill struggle employers face to keep qualified hairdressers within the profession, post apprenticeship completion”. “Our industry has definitely developed some negative workplace stereotypes and that’s affecting employment rates. But at Eden Hair, we challenge that. Why can’t we have the perks of other professional workplaces?” Emma is incredibly passionate about changing those statistics and any negative perceptions of the hairdressing profession, starting with her own business. “Eden Hair puts its people first. I feel being flexible and offering more helps keep everyone happy and creates a better workplace, resulting in less staff turnover and that’s better for everyone. Just because something has always been done a certain way doesn’t mean it needs to continue being done like that.”
natural as possible with many vegan products on offer too.” This ethos of wellness and ethical choices flows through to opportunities for team members in the form of an industryleading employee benefits program. All Eden Hair employees have access to: • Rostering for wellbeing (every team member works a 4-day working week that includes a 3-day weekend every other week) • Catered team lunch on Saturdays • Full gym membership to a local 24 hour gym • A consultation with a nutritionist each year • Optional flu shots in April or May each year • A two-hour financial planning session with a local financial advising company as well as the option of a contribution toward a year-long financial advice program if the employee wishes • Access to two counselling sessions each year through the Employee Assistant Program (EAP) • Free vitamins and immunityboosting supplements • Additional benefits which are added throughout the year such as information sessions from physiotherapists to discuss preventative exercises, to avoid workplace injury, and life coaches to help develop techniques such as developing boundaries when working closely with people on a daily basis. Comments from Eden team members include, “It is so great having so much on offer. Emma is always adding new and exciting things. It’s nice to know we are cared for and appreciated, I’ve never worked anywhere like this before.”
Eden Hair operates six days a week with a flexible roster, allowing team members to complete their hours across 4 working days. The Eden Hair brand is based around sustainability and ethical choices. As a Sustainable Salon, Eden Hair demonstrates that growth and sustainability are not mutually exclusive.
Eden Hair is also a gold accredited member of the Australian Hairdressing Council (AHC) industry association. Emma says “The AHC is an invaluable resource. It is a great way to keep up to date with industry-specific ideas and changes to our award as they occur. I’d highly recommend becoming a member of the AHC to any salon owner who is interested in connecting with likeminded professionals and best practice’.
“On a normal day, we’ll recycle up to 95% of our salon waste with the industry-specific Sustainable Salons Australia program. We only work with brands that are cruelty-free and as
It doesn’t stop there. After being in business since the beginning of 2014, Emma is continuously working to grow the idea of creating the perfect workspace, with a new Eden Hair Energy salon
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location under construction. The salon will make the move to the new DKSN precinct in Dickson ACT, not far from the CBD, in 2020. “The new salon will obviously help us offer an even more amazing experience for our guests, but it is just as much about creating a comfortable workspace for the team. To be honest, we have really outgrown our current premises, so I have been looking forward to creating a new, larger workspace. We will finally have room for team members to put their belongings, a lunch room where the door can be closed for a peaceful break and fix all the things that have been challenging to work with in our old salon. We are all so excited!”. With 27 chairs and 9 massage basins in a deluxe, custom-built space, we look forward to seeing the unveiling of the new Eden Hair Energy space and will no doubt be hearing more about this innovative and industry-leading business. www.edenhairenergy.com.au
SPRING AND FALL By Anthony Gray, MIG TRAINING
For any Paul Kelly fans out there, his 2012 album “Spring and Fall” is a beautiful song cycle with each song part of a journey through the trials and tribulations of love and life. Similarly, the journey of love and commitment it takes to build and sustain a salon that nurtures people through their careers and the life of the salon is in itself like the seasons; a journey from Spring to Fall. As business conditions change, what once worked in relation to developing people adapts and changes, old ideas are new again and methods of training and education that at one time would have never been considered are now on the table. What better way to examine the changing approach to nurturing and training than through the eyes of a well-respected salon business renowned for quality hairdressing and an unwavering commitment to education. Peter and Lee Hanmer are the husband and wife team and driving force behind BACH hair in the leafy Brisbane suburbs of Paddington and Chelmer. A highly artistic team, BACH hair has over 30 years of experience training and developing apprentices into creative and talented senior stylists. The BACH hair approach is summed up best by Peter: “I really love it when art & technique come together to create fantastic hairdressing. Our team make it look easy; it isn’t, they train hard.” To achieve this, BACH hair are constantly adapting and modifying their approach to education. First and foremost, the individual is taken into account. • Understanding what motivates and triggers engagement by the individual is key. In BACH’s experience for the modern apprentice, it is often a sense of progression and the speed of learning that is important. • Flexibility in how the training is delivered to each individual is also an important tool that
feeds motivation and a sense of progression. The BACH hair approach remains consistent around the need for learning the rules before you break them, but a flexible approach allows variety by playing to the strengths of the individual while demonstrating a capacity to listen and the capacity to mix things up. • Understanding how each apprentice learns is also important to BACH’s tailored approach. Education manager Carmel Robinson uses a test to understand how each student learns. This also allows the apprentice to be aware of their own learning style, so they are better equipped to ask questions to aid their understanding. While seasons change, the fundamentals of education remain. For BACH, managing structure and expectation are vital aspects of maintaining the integrity of the training system in an ever-changing landscape, namely: • The 3-year apprenticeship structure works for BACH hair, but it does require close management of progression, so apprentices stay the course. The perceived mindset that apprentices ‘want everything and want it now’ is not something that BACH has found to be a problem. Much of this can be attributed to setting firm expectations from the outset so each apprentice has an understanding of what is required to be on the floor at BACH hair. • For BACH hair, structure is the education cornerstone. Training for apprentices is undertaken every second Monday. This training is compulsory and paid. Staff from both salons come together to undergo training that is consistent and ongoing. Education manager Carmel is the dedicated teaching presence who monitors and reports on every apprentice. Camel coordinates with both salons to ensure all in-salon training needs are addressed. Likewise, managers constantly communicate with Carmel on what training and development each apprentice needs to cover from a salon perspective. • While technology is increasingly playing its
part in exposing apprentices to education 24/7, BACH’s experience is that the internet can help but most apprentices don’t pay attention or learn from the video content as much as the personal hands on. The greatest benefit comes from watching and absorbing online education only once the apprentice has progressed to that point. • The RTO or college landscape has also changed significantly over the past decade. BACH hair’s commitment to a dedicated education manager supports communication with the RTO. BACH hair sees a close college relationship as essential. Peter’s view is that it is a partnership, “so we can help each other to get the apprentice what they need, it also saves valuable time to work on things concurrently in-salon and with the RTO.” With 30 plus years’ experience in the education of apprentices, there are many things that BACH hair has learnt from experience. One of the things that has been tried and discarded over time is making apprentices do things in a strict order. Apprentices are now able to try everything very early on in their training. While the building blocks or structure has not changed much over the years, the delivery has changed to be more flexible to keep things interesting. For example, getting scissors into the hands of an apprentice straight away is a completely different approach to how apprentices have been trained in the past. With such an incredible wealth of knowledge and a proven track record of developing amazing and talented stylists, the advice to any new salon owner or manager looking to set up their training system for all seasons is beautiful in its simplicity. 1. Set aside dedicated training time. 2. Communicate with your RTO, and 3. Set realistic expectations with each and every apprentice. www.migtraining.com.au
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AN AWARD WINNING TEAM DEDICATED TO SELLING SALONS NATIONWIDE. IT’S NOT EVERYDAY THAT TWO PEOPLE IN THE SAME TEAM ARE SIMULTANEOUSLY UP FOR NATIONAL AWARDS, BUT THAT’S EXACTLY WHAT HAS PLAYED OUT THIS YEAR FOR BENCHMARK SALON SALES. Nikki Katz is currently the reigning and (first ever female) Australian Business Broker of the Year. But in a twist of fate both Nikki and salon sales teammate John Kasapi have both won their state broker of the year titles – Nikki in South Australia and John in Victoria. This means they are both heading to Darwin in April to face off for the prestigious national title of 2020’s Australian Business Broker of the Year. This is a truly impressive achievement as John and Nikki have competed against every other business broker in Australia and if one of them win the award again in 2020 it will be 4 National Titles all up for the Salon Sales team. Benchmark Salon Sales are the only salon dedicated business brokers in Australia. They have outstanding brokers in each state and have delivered over 500+ sales for clients around the country. We asked John and Nikki what are the secrets to selling a salon and they both agreed that the keys to a successful sale are simple:1. 2. 3. 4. 5. 6. 7.
Be prepared – financial figures up to date You don’t need to tell your staff until the deal is done Set a fair market price – too high will drag and often breach confidentiality Have a solid lease in place – no lease means no business Stop taking cash – if you want the best price include all money into your takings Make sure you spread the clientele around the staff evenly – not one person making all the money. Clean the salon so that it looks fantastic – just as if you are selling a house
We also used this opportunity to have a chat with John to find out what makes an award-winning broker tick, what Benchmark Salon Sales can do for you and what to expect in the overall process.
Q1. What service can you offer salons that are contemplating selling? A. We offer a full service brokerage. Firstly we will deliver a free initial confidential market appraisal that will establish what price you can sell for and this is done over the phone within a couple of minutes. Once a price is established then we will take your business into our confidential “Green Room” which contains lots and lots of buyers wanting to purchase salons. We will then organise inspections and move to a contract, which we can prepare with standard conditions of sale. Finally we would organise stock takes and move to settlement with solicitors. Q2. How important is it to speak to an expert such as yourself before you make any decisions and what would the process be? A. The salon sales team have over 100 years of combined salon industry experience, have owned over 57 sites collectively and sold over 500 salons so talking to an expert is vitally important when it comes to achieving a successful salon sale. So many things can go wrong throughout a salon sale and you definitely want an expert holding it all together when your manager leaves a few days out from settlement or you find that your landlord won’t give the buyer a new lease. I would think that there are a couple of hundred things that often go wrong and having someone to call on to help navigate through this exhaustive process is vital. Q3. How do you source potential buyers for salons looking to sell? A. After 20 years in the game we really know who is on the hunt for good salons to add to their existing portfolios and these buyers are on our speed dial. We also get a lot of hairdressers that want to set up on their own but our most popular buyer is an investor that wants to buy a salon and have the owner stay on a few days a week to help with the staff management. This has worked time and time again as it is an opportunity for a salon owner to cash up but still stay on and do what they love doing which is cutting hair without having to deal with all the back end books and financials of the business. Buyers come from everywhere, but we always have more buyers than sellers. Q4. What are your backgrounds and how did you get into this kind of business? A. All the team have come from a industry back ground and all of us have owned salons in the past. Emma Attenbrough (NSW) was actually one of our salon sales clients who loved what we did so much that she ended up joining the team once we sold her salon. Nikki Katz’s family have owned 6 salons and she grew up in them. I’m
Award-winning Salon Brokers John Kasapi (left) and Nikki Katz (right).
a hairdresser and have owned multiple salons and been an educator. So you can see how this experience translates into our team talking the same language as salon owners who want to sell and this is why we consistently perform better than every other broker out there. We all gravitated toward Benchmark Salon Sales because Iain Horne was the leading broker in the country 10 years ago and we all wanted to be a part of a winning team… looks like it has worked!
Q5. What would be the biggest challenge you and your clients face during the process? A. Easily the biggest challenge is getting the buyer through the purchasing process as most people think it is easy to sell a salon, but in reality it is the hardest of all the businesses to sell as most salon owners take cash … so the figures are a bit rubbery. Owners are rarely prepared for the roller coaster ride of emotions that come with selling their pride and joy and most of the salons are built around the staff so this is always a tricky area to navigate. At Benchmark we have a saying that there are “No Easy Deals.” What we try and do is take out as much of the emotion as possible and just follow our proven systems to get the salon sold. Most people choose us because we consistently deliver results.
Q6. How do you and your team work together to give the best service possible? A. The strength of what we do is definitely related to our teamwork and regular communication within our group of expert brokers. We often move buyers between brokers so that sellers get a country wide linked network of qualified buyers who are ready to purchase. Because we only sell salons we are able to dragnet the industry to produce the best buyers that will pay good money and most importantly get the deal done. Q7. If there was one piece of advice you could give to a salon owner embarking on this process what would it be? A. Preparation Preparation Preparation … I remember Emma Attenebrough (NSW) broker coming to me 5 years ago for a price appraisal and when I gave her the market price she said that this is not enough … So we suggested a few strategies to get her profit up and to make the salon more saleable … 3 years later we sold her business for 4 times what we first quoted her. Now she works with us as a broker and the people who bought her salon are now buying another site. So even if you don’t want to sell now, talk to us and get a plan of what you can do to maximize your investment. Call today on 1300 366 521
SELL YOUR SALON
TODAY! List your salon for sale with Benchmark Salon Sales before the 1st of April and pay no upfront fee valued at $4,000.
What our clients have to say...
We have built a solid business relationship with Benchmark over the last few years and have complete confidence in them as a broker. We regard our company as one of the best in the business and we wouldn’t consider using any other broker, they hold the same values as us towards our business and it’s as if they are part of our company. Tony Lattouf, Joseph Lattouf, Emad Nayef and Romina Fiore - Lattouf International Chadstone
After owning over 70 sites in the last 40 years I wouldn’t waste my time utilising any other business brokerage firm. Our family has been in the industry since 1912 and I’ve been in the industry long enough to know who actually gets the job done and it’s Benchmark every time. Each time I’ve sold a site I’ve used these guys and this time was no different. Graeme Pratt – Curtis Hair Group
When you are the best in the business I had to go with the best in the business. I wouldn’t use anyone else when selling a business. If you are thinking about selling just go straight to Benchmark Salon Sales they will get the job done. Caterina Di Biase - Heading Out Hair and Beauty
Dealing with Benchmark was a pleasure. They are clearly very well connected in the salon/barber industry which meant that a motivated buyer was ready to go from the very first conversation I had with them. They managed the process professionally, quickly and with no issues, which is exactly what I expected from an awarding winning broker. Jimmy Rod - Jimmy Rod Barbers
www.salonsales.net.au | 1300 366 521
JAMIE SIMPSON BEAUTIFY HAIR DESIGN With managing staff rated as the number one challenge of running a salon business in a recent industry survey, finding and keeping great employees is always high on our To Do lists. Follow almost any online industry forum and you’ll see post after post lamenting the woes of managing a team and where our younger generations can get a bad rap for their different views and expectations of their working environment, so let this restore your faith as we bring you a positive story. Sure, tension and frustration easily build when employer and employee don’t see eye to eye on how things should be done or why the specifics are so important, but there are also wonderful examples of this being done well. Examples where positive and enthusiastic young staff, with the benefit of great leadership, have thrived to become confident, important and highly productive members of the salon team, growing in confidence along the way. In this story, we bring you just such a case. Meet Jamie Simpson. Now a 3rd year apprentice, Jamie has had an incredible transformation throughout 2019 when she joined a team who believed in her, invested in training and education and encouraged and supported her growth. The result? Jamie would leave many far more experienced seniors in the industry in her wake with the income she generates, the clientele she has built and the sheer presence she now has in a high-end boutique salon. But this is not a story of an employer ‘getting lucky’. This is a tale of an employer who recognised potential and was willing to invest; who saw a slight flicker and fanned that flame until it became a full-blown fire! Let’s hear a little from her employer, Dana Kovacic:
HOW WOULD YOU DESCRIBE JAMIE AS A TEAM MEMBER?
Jamie is energetic, bubbly and so much fun to be around! Her laugh is contagious, and she has such a loving and daring heart. Some people walk slowly and drearily to work, not Jamie! She almost runs in and gives me a huge hug good morning (yep- every day!) At the end of each week, she goes through her 50
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results and client notes to look for what she did really well and what she needs to focus more on. She constantly asks for feedback in any areas that I think needs improvement and she is open minded when it comes to receiving that feedback or adapting her routines. And most rewardingly for me, at the end of every week, Jamie tells me right to my face that she appreciates me, and it just feels so nice after a long week as a mentor to feel appreciated.
WHAT DO YOUR CLIENTS AND TEAM MOST LOVE ABOUT HAVING HER ON THE TEAM?
Our whole team love her ability to instantly light up the room and keep the energy high in the salon. She is literally our energy source- our sun. Plus, she’s super easy to talk to and very caring of everyone around her.
JAMIE HAS PROGRESSED INCREDIBLY QUICKLY IN HER CAREER, ACHIEVING HIGH LEVEL TARGETS. WHAT DO YOU THINK HAS ENABLED HER TO DO THIS?
When Jamie puts her mind to something - SHE DOES IT! She practices until she perfects it and she makes it her mission to be outstanding and not just go with flow or be ‘average’. If Jamie doesn’t know how to do something, she asks, gets feedback and then implements until she’s perfected it.
FINANCIALLY, JAMIE IS A BIT OF A SUPERSTAR, GENERATING SIGNIFICANTLY MORE THAN MANY SENIORS IN THE INDUSTRY. IS THIS SOMETHING YOU HAVE ENCOURAGED, OR DID SHE COME TO YOU WITH THIS INBUILT DRIVE?
Jamie came to me with a drive to be a superstar. Although I do consciously encourage this (as I do with all of my team members), I believe this is just inbuilt in Jamie and she thrives on getting great results. I find Jamie’s biggest motivator is feeling appreciated. She has just blossomed since being with us and I’m looking forward to seeing her grow even more. Our salon belief is
that the turnover we make reflects happy our guests are. If a stylist’s mission is to truly make a difference in the life of every guest that sits in their chair, the turnover comes naturally.
ONE THING THAT REALLY STANDS OUT ABOUT JAMIE IS RETAIL AND HER DEDICATION TO CREATING HER CLIENTS’ DREAM HAIRCARE (HOMECARE) PLANS. HOW DOES SHE DO THIS SO WELL?
Culture. We don’t believe in ‘just selling’ and one of our core values is ‘Be deliberate, not desperate’. We created the Dream Hair Care Plans for our guests to ensure that we solve all of their hair problems. We consult thoroughly to uncover all the hair/scalp problems that our guests have, explain why these problems occur, educate our guest on how to fix or remedy each one and then give our solution. It is totally up to the guest if they want to take any retail. I believe that Jamie’s success in this area is because her guests understand WHY the problem is happening and then HOW to fix it. It’s a process of education, not a sale and our clients really respond.
YOU GUYS LOOK LIKE YOU HAVE A LOT OF FUN AT WORK. WHY
DO YOU FEEL THIS IS IMPORTANT TO A HEALTHY WORK CULTURE?
We have SOOO much in the salon! All team members know and respect our boundaries (we have a signed ‘Beautify Code’ which we all live and breathe by!) and these clear boundaries enable us to have a healthy workplace and allow us all to feel safe and have a great time. One of our core values is FUN. It is our mission every day to have fun and enjoy ourselves. We see our work family sometimes more than our actual family, so it’s vital that we have good relationships and a great environment at work and through a lot of focused effort this year, we have really achieved that. There is no better medicine than laughter (and we have a lot of it!) Jamie and I are the naughty ones in the salon! We randomly break out in a dance, turn on funny songs to lift the mood, and we work so well together. We love foiling and blow-drying together when the job requires, and we make it so much fun that our guests love it too.
NOW, LET’S HEAR FROM THE RISING STAR HERSELF: JAMIE, WHEN DID YOU FIST DECIDE THAT HAIRDRESSING WOULD BE YOUR CAREER?
I first decided I wanted to do hairdressing after I worked as a makeup artist for a bridal company. There I got to assist with upstyles and glamour hair styles and I was hooked. When I decided that I wanted to do an apprenticeship, I printed out photos of the work that I had done at bridal events and expos and began to approach local salons. I went to a little salon nearby when I was 16, handed in my resume and got my start.
HAS HAIRDRESSING TURNED OUT TO BE WHAT YOU EXPECTED?
Hairdressing has definitely turned out to be more than I expected, and I love every minute of it! What I love most is that I get to help people express themselves with their hair and by doing that I’m also expressing myself in a creative way. Plus I love talking! I could talk to a brick wall...
AND WHAT ARE THE TOUGHEST PARTS OF BEING A HAIRDRESSER?
I think that some of the toughest parts about being a hairdresser are making sure you that have the right team members around you who are reliable and supportive. It makes such a difference.
different cultures in hairdressing and one day run a successful salon.
WHAT WOULD YOU SAY TO OTHERS CONSIDERING HAIRDRESSING AS A CAREER?
WHAT WERE SOME OF YOUR EARLY CAREER GOALS OR ASPIRATIONS?
I would say that you’ve got to be passionate about what you do always and remember why you do what you do. You’ll always have ups and downs with teammates and clients, but it’s about how you carry yourself and remembering that the reason why you stepped into this career in the first place is because you want to create beautiful work.
WHAT HAVE BEEN SOME OF YOUR CAREER HIGH POINTS SO FAR?
IF YOU COULD GIVE YOUR YOUNGER SELF ANY ADVICE, WHAT WOULD YOU GO BACK AND SAY?
I just wanted to do hair in an amazing salon with amazing people for amazing people (clients) which is exactly what I’m doing :)
A huge highlight in my career so far would definitely be finding Beautify Hair Design. I have learnt so much including how to be confident and also understanding the core values behind why I do what I love. Every aspect of our client experience is built on one of our core values, so it’s not optional to do, it’s essential and a part of who we are.
WHAT ARE SOME OF THE CHALLENGES YOU’VE HAD TO OVERCOME IN YOUR CAREER SO FAR?
I had to overcome struggles with self-worth which I developed when I felt that previous workplaces didn’t see my full potential and that lead to self-doubt. It took me a long time to realise that I’m worth it and that I am talented after leaving.
WHAT DO YOU LOVE ABOUT THE SALON WHERE YOU WORK?
I love working at Beautify because we strive for excellent customer service and create beautiful hair, always. Everyone at Beautify works as a team and we love it that way. I think I am thriving in this workplace because of the people around me- my boss Dana, my clients, the environment, my team and all the amazing training provided.
WHAT ARE SOME OF YOUR FUTURE CAREER GOALS?
That resilience and the ability to believe in yourself and to get back up when knocked down is very important. Also that presentation and punctuality is key!! And finally, that everything you’re learning will be important one day, so don’t shrug it off like you already know it!!!!! We’ll leave the last word to Dana to explain why she thinks this young lady is so special: Jamie is really special, because this girl is on a mission to make a difference. The love and care she has for making a difference in her guests’ lives is just incredible. She is always on the lookout for how we can improve and quickly brings to my attention anything that isn’t correct or being done to the Beauty standard, to ensure the success of the business. She is always very active I team meetings and already hold training sessions for other staff at least once per month. Her skills of being an amazing makeup artist prior to starting her apprenticeship have also been very valuable, allowing us to grow and provide additional touch up and glamour makeup services in the salon and also add an additional retail range with Youngblood cosmetics which is proving to be a huge hit with clients! Looking ahead, I think Jamie will be an amazing manager one day, and I am doing my absolute best to coach and mentor her, helping her to grow into this role for the future as this is one of her main career goals (apart from being the best senior stylist ever!)
I’d love to work all over the world, learning Hair Biz Year 14 Issue 1
BHA WINNERS d e c n ou n n A More than 1750 of the hairdressing industry’s best and brightest came together to celebrate the British Hairdressing Awards and honour the most creative and technically gifted hairstylists in Great Britain & Northern Ireland. Winning the ultimate accolade of the night, 2019 British Hairdresser of the Year, was Robert Eaton from Russell Eaton Hair in Leeds, who was also inducted into the hallowed British Hairdressing Awards Hall of Fame after three consecutive Colour Technician of the Year wins in 2018, 2017 and 2016. HOB Salons was named Best Salon Group and Snapshot Image of the Year, and industry darling, Sally Brooks was named The Fellowship for British Hairdressing Hairdresser of the Year, an award which recognises the best of British hairdressers, who work tirelessly for the industry both creatively and in business.
SPECIALIST CATEGORY WINNERS 2019
• British Hairdresser of the Year: Robert Eaton, Russell Eaton, Leeds • Afro Hairdresser of the Year: Rick Roberts, Rick Roberts, Beverley (East Yorkshire) • Artistic Team of the Year: Mark Leeson Artistic Team, Mansfield • Avant Garde Hairdresser of the Year: Hayley Bishop & Sophie Springett, TONI&GUY North Audley Street, London • Men’s Hairdresser of the Year: Jim Shaw & Daisy Carter, Essensuals, Billericay
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• Newcomer of the Year: Alex Morton, Jamie Stevens, London • Schwarzkopf Professional British Colour Technician of the Year: Sophie Gibson & Jonathan Turner, Hooker & Young, Newcastle • Trend Image of the Year (new): Federico Patelli, TONI&GUY Victoria, London
REGIONAL WINNERS 2019
• Eastern Hairdresser of the Year: Nathan Jasztal & Zoe Jasztal, Silhouette Du Barry, Chelmsford • London Hairdresser of the Year: Andy Heasman, RUSH Victoria, London • Midlands Hairdresser of the Year: James Earnshaw, Bad Apple Hair, Wolverhampton • North Eastern Hairdresser of the Year: Alexander Turnbull, Alexander Hair & Beauty, Hull • North Western Hairdresser of the Year: Jon Wilsdon, TONI&GUY Deansgate, Manchester • Northern Ireland Hairdresser of the Year: Sharon Malcolm, Sharon Malcolm Hairdressing, Co. Down • Scottish Hairdresser of the Year: Jason Hall, Jason Hall Hairdressing, Edinburgh • Southern Hairdresser of the Year: Andrew Smith, Andrew Smith Salons, Portsmouth • Wales & South West Hairdresser of the Year: Martin Crean, MODE, Chipping Camden, Gloucestershire • International Collection of the Year (new): Jacky Chan, Oscar Oscar Chadstone, Melbourne, Australia
AUSTRALIA’S JACKY CHAN CHOSEN AS WORLD’S BEST
Australia’s Jacky Chan from Oscar Oscar Chadstone, was named the first ever winner of the International Collection of the Year, beating five other category finalists from around the world. His phenomenal original hair work demonstrated not only technical skill, but also creative vision and comprehension of current trends. Going through the vigorous judging process, Jacky was required to submit a photographic collection of eight images which was judged twice by a panel of hairdressing legends, leading national beauty press, and Hall of Fame members (who have won the same British Hairdressing Awards category on three occasions). Commenting on the win, Jayne Lewis-Orr, Executive Director of HJ’s British Hairdressing Awards said; “Jacky’s recognition is significant as he’s not only made a name for himself in his own country, but this win will introduce him to many as an international hairdressing star.
LET’S TALK FOILS AND WHY YOU NEED TO LEARN TO LOVE THEM! By Kristie Kesic
I hate foiling! These are the words I hear coming out of so many Hairdresser’s mouths. But why? Is it because it’s more time consuming? Is it because its fiddly to fold up the packets? Is it because you think foils are boring? Well I happen to LOVE foiling.
a full head of foils and they freak out. Foiling creates beautiful, personalised colour and creates a loyal clientele. To help you start to embrace foiling, I have compiled a list of Do’s and Don’ts to help you achieve flawless foils.
I love it because I take pride in the time it takes to put each and every foil in. (I’m actually superfast but like anything, that takes practice).
- Always do a thorough consultation. This is the most important part of every colour you do. is
I love it because when I finish foiling, those little neat packets look like an artistic masterpiece.
- Always use a fine metal tail comb My comb of choice YS Park 102 Pin Tail comb Metal tail combs are the thinnest in diameter, so they allow you to get the foil closet to the scalp.
I love it because I have clients say to me, ‘No one else I’ve ever been to foils like you’. I have even had a client film me and take it back to her hairdresser in New York because they didn’t believe what I do on her is foils as they can never get it the same as mine. As hairdressers, we are very creative people. I get it- most people these days want to push the boundaries from day one, but it is so important to remember that mastering the basics is essential for a strong skill set, and it is so important to do so before attempting more advanced techniques. This is where my love for foiling began, right on the salon floor. Trends come and go but foiling is a foundation skill that is an integral part of successfully servicing and satisfying your salon clientele. It is also a skill that is incorporated into many creative colouring techniques. Yes, doing creative colour is amazing, if you have a clientele of these types of clients. Personally, they make up the minority of my clientele. It seems a lot of colourists and apprentices these days know how to balayage but ask them to do
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- Section out your foiling pattern. This gives you a clear view and a blueprint or plan to work through your colour. - Take neat clean sections Your sections need to be neat and no larger in width than the length of your tail comb. If your section is too wide, you won’t be able to get colour right down to the scalp, and you will still have regrowth present after a fresh application. You also risk the chance of colour bleeding. - Take your sections on the diagonal and always section over the part not up to. This allows for a natural and flawless colour that will be even, no matter where the hair may part. - Keep your foil packets nice and neat. If your packets are neat and tidy, your colour wont bleed and all your foils will fit in
seamlessly, creating a flawless colour. Each foil has a place and a purpose. - Only apply colour to the tip of your brush. This allows for clean, precision colouring.
DON’T - Use a plastic tip comb. These are thick in diameter and don’t allow you to get colour as close to the roots as it can be. - Cut corners. The back of the hair is just as important as the front, so it needs just as much attention. Just because the client can’t see it, doesn’t mean you can be lazy and do less work at the back compared to the front. It may seem like common sense, but I see this happening all the time. - Overload your brush with colour This creates a messy colourist and you will give yourself some awesome bleach burn. - Colour beyond the top of your foil. This will cause bleeding - Take messy sections This makes for a messy, uneven colour. - Scrunch your foil packs This just looks messy and creates layered volume as your foils stack up. Always remember: if you learn the fundamentals right the first time, you won’t pick up any bad habits. It’s easier to learn the correct way to do things the first time around, than to try to break bad habits down the track.
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2019 DYSON’S PROFESSIONAL EDUCATION ROADSHOW WRAPS UP IN SYDNEY By Linda Woodhead
The Dyson Professi Education Roadsho
Dyson wrapped up their National Professional Education Roadshow recently at Carriageworks, Sydney with a stellar line up having completed their tour including visits to Perth, Melbourne and New Zealand throughout this year. Dyson Ambassadors Jayne Wild, Renya Xydis, Frank Apostolopoulos, Joey Scandizzo and Michael Beel, inspired and educated the eager Sydney audience with demonstrations of both professional and consumer hairstyles using all of the Dyson tools. Creativity and innovation was key, with Renya opening the show creating a vision of coachella style hair, incorporating her love of braids and sewing bright pink and purple fabric across the base of her model’s head. Finishing off the look by blow drying the length of the hair flowing from the braids above and using the Styling Concentrator attachment on the Dyson Supersonic™ professional hair dryer perfected the style. Next up for Renya was to adorn her next models’ hair with strings of gold Kela beads while perfecting a pony tail of extensions for an editorially inspired look. Jayne Wild continued her love for textured hair showing us a head of beautiful curls and how to get the best out of the Diffuser attachment, followed by a stunning top knot style high hair with padding to create height and the Dyson Airwrap™ styler to give soft smooth body on the outer edges. Expertly 56
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assisted by Zoe Wilde, current 2019 Hot Shots Team member.
Supersonic™ professional hairdryer.
An exclusive industry event featu six of Australia’s leading stylists
Frank’s opening look was a representation of the skills he is best known for, transforming his model’s long straight hair, by cutting extreme layers and creating an artistic look. He then used the Dyson Supersonic™ professional hair dryer and the Diffuser attachment, creating volume and movement in the hair. Frank’s second look incorporated an easy ‘from day to night’ style using The Dyson Airwrap™ culminating in soft curls and waves for an easy style to accomplish by both stylist and client. Joey went for some Spring Racing Carnival looks with a sleek and sophisticated up-do, sweeping side fringe and on trend hair clips. Lightly curled using the Dyson Airwrap™ styler and securing the length of the ponytail to the base of the head with more hair clips to complete the look.
His second look was a variation on the classic top knot using hair accessories and curled edges, with an unexpected twist which spelt ‘Joey’ across the face of the model, wither own hair expertly twisted and stuck to the face in letters, and then set with the Dyson
Michael was up next and used the Dyson Airwrap™ styler to create a beach wave look of curls and texture with the Airwrap™ styler creating effortless curls and waves that Michael slightly brushed out to create a great finish for his male model. His final look was a beehive style that defied gravity and ended the roadshow creative element on a literal high.
Always a favourite with the roadshow audience was the final catwalk showcase and then a Q&A session with all of the artists. Subjects covered included, staff retention, keeping the passion, education and the perception of the industry. Whether it was the collective creative skills of the Dyson ambassadors or their shared experiences in long term and successful business’, the roadshow was an absolute treat showcasing Dyson’s cutting-edge technology.
30 YEARS OF
OSCAR OSCAR By Linda Woodhead
Held recently at the beautiful Howard Smith Wharves in Brisbane, the who’s who of the hair industry gathered together for a night of celebration, themed in black and gold, to honour the one and only Mr. Oscar Cullinan and the Oscar Oscar Group, for chalking up 30 years in the industry! Launching back in 1989 with one salon at the Broadway in the mall, the group now comprises of 14 stores that employs well over 200 people. Oscar Oscar has remained at the pinnacle of this industry for 30 years as an incredible leader, constantly evaluating his business to remain ahead of the curve. His hunger for success has fueled this incredible growth which now sees Oscar Oscar as a true Australian hairdressing super brand. Interestingly, during the 30 Years of the group, Oscar Oscar have looked after some 3 million guests, serving close to 150,000 Nespresso Coffees per year and using over 70000 Redken colours and nearly 130,000 bottles of Shampoo and Conditioner annually!
Salon Partners and Lee Cohen
Oscar Cullinan, Stella Cullinan and Portia Wilson
Recently joining the group, just over 2 years ago, is fellow Irishman and well-known industry icon within his own right, Lee Cohen, who MC’d the night with his usual finesse, humour and flair. Having arrived from Ireland 26 years ago and meeting Oscar at the original Hair, Beauty and Natural Therapies Fair, pre Hair Expo, in Brisbane, history was made. A friendship that has lasted almost 3 decades, has now brought these two powerhouses together under the banner of Oscar Oscar, with Lee taking the role of Business Development manager following a long and successful career as a salon owner, ambassador and award winner.
“I am absolutely blessed to be employed by 14 of the most incredible salon partners and of course the man himself Oscar for entrusting me with the growth of his baby,” said Lee. “The Oscar Oscar salon model is truly something we can be proud of. It is a business model that we are constantly engineering for success and no stone is left unturned in evaluating all that we do in order for us all to adapt to the market, strengthen the guest experience and constantly educate ourselves on where to next. Much like a Broadway musical or major movie, you can provide the script, build the sets, write the soundtrack, though it’s the passion of the salon partners that bring this to life.” Introducing all of the partners on stage, the celebrations continued until Oscar was invited to the stage to say a few words. Clearly and deservedly proud and emotional of such a great achievement he spoke about his 30 year journey, the people he has encountered, the laughs along the way and also gave a delighted audience a glimpse of new things to come with the upcoming launch in 2020 of his new brand Wild by Oscar Oscar. With 30 years under his belt, we are excited to see what he still has in store and no doubt will continue to be the trailblazer we have all grown to love and admire and a trendsetter when it comes to both his creative and incredible business skills.
OSCAR CULLINAN, OSCAR OSCAR, WE SALUTE YOU!
ELEVATE YOUR CAREER THROUGH THE
2020 HAIR EXPO AWARDS
Hair Expo Australia is once again poised to celebrate the greatest hairdressing talent in Australia and New Zealand, with entries now open for the 2020 Hair Expo Awards, the hairdressing industry’s most coveted accolade. Now in its 36th year, the longest-standing hair industry awards in Australia reward outstanding creativity and business proficiency – the complete picture of what exceptional hairdressing is. “The Hair Expo Awards remain the pinnacle celebration of our industry’s finest professionals, and I couldn’t be more proud to return as the Head Judge and Ambassador for 2020,” said Hair Expo Awards Head Judge and Ambassador, Julie Piantadosi. “Year after year we see the importance of the Hair Expo Awards within our industry and how they elevate the careers of our finalists and winners, helping them reach their full potential and being celebrated throughout the world as leaders in our profession. We encourage all hair professionals looking to challenge themselves and boost their careers to enter the awards this year, and I can’t wait to see what incredible talent and skill is presented to myself and our new judging panel this year,” Julie concluded. The Australian Hairdresser of the Year category is the most revered and illustrious category of the Hair Expo Awards, representing the utmost talent and dedication to Australian hairdressing. 2019 Hair Expo Australian Hairdresser of the Year, Dee Parker Attwood of Wieselmann Salon in Melbourne, notes that winning a Hair Expo Award can propel your career and open to door to incredible opportunities. “Winning a Hair Expo Award is incredibly rewarding, exhilarating and humbling. It gives you recognition for all your hard work and the Awards are a great platform to propel yourself in the industry and get your name out there, and from a business perspective, the clients and staff really love it and the recognition creates a real buzz in the salon,” Dee says. Dee’s advice to entrants of the 2020 Hair Expo Awards is “Preparation, planning and practice!” 58
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“There is no other way,” Dee says. “Don’t be afraid to ask for help or get yourself a mentor. They don’t tell you what hair or concept to do. I guess they help with filtering your ideas. What I originally started with, to what I ended up with, were two different things. It’s all part of the process.” What’s new in 2020? There are many exciting changes being introduced to the Hair Expo Awards for its 2020 edition, reflecting the evolving hair industry and Hair Expo’s continued commitment to supporting its growth and incredible talent. Due to popular demand, the Hair Expo Awards’ 2020 judging panel will consist exclusively of 21 international judges. To continue the worldclass recognition of the Hair Expo Awards and its entrants, these esteemed judges will come from all corners of the globe. To keep the valuable local understanding in the mix, an industry expert from Australia will support Julie Piantadosi, Head Judge, by thoroughly checking each and every entry before they go to the judging panel. Stay tuned for the list of judges! Hair Expo have also introduced a new video requirement for the Australian Hairdresser of the Year, New Zealand Hairdresser of the Year and Colour Technician of the Year categories. Entrants will now be required to supply a 5-10 second video of each of their completed models. Two category updates have been announced, with the men’s category being refreshed to Men’s Cutter & Stylist of the Year, ensuring a range of skills in barbering and men’s hairdressing is celebrated. Session Stylist of the Year has been adapted to the new Master Stylist of the Year category and entry has become simpler with a requirement of only 3 collection photos and no written submission. It is also now open to all hairdressers with a love of styling, in addition to Session Stylists. Lastly, in order to reduce added costs and resources, entrants no longer need to print or post photographic collections, as all entries will be uploaded online.
THE CATEGORIES CREATIVE CATEGORIES 2020 • Apprentice Student of the Year • Australian Hairdresser of the Year • Best Salon Design • Colour Technician of the Year • Creative Force of the Year • Master Cutter of the Year • Master Stylist of the Year • Men’s Cutter and Stylist of the Year • New Zealand Hairdresser of the Year • Salon Team of the Year • NSW-ACT Hairdresser of the Year • QLD Hairdresser of the Year • SA-TAS Hairdresser of the Year • VIC Hairdresser of the Year • WA-NT Hairdresser of the Year
BUSINESS CATEGORIES 2020
• Education Business of the Year • Educator of the Year • Industry Business Performance of the Year • Salon Business of the Year
ADDITIONAL CATEGORIES 2020
• Hall of Fame (by peer suggestion, final decision made by Hair Expo and the Head Judge) • Editor’s Choice
Hair Expo Australia will take place at the Melbourne Convention and Exhibition Centre over 6-8 June 2020, with the coveted Hair Expo Awards being held on the evening of 8 June 2020. Entries for the Hair Expo Awards close at 5:00pm AEDT on Wednesday 1 April 2020 with finalists announced on 17 April. Entries can be submitted online at www.hairexpo.awardsplatform.com
Melbourne Convention & Exhibition Centre
6 - 8 June 2020 hairexpo.com.au
Hair: Dee Parker Attwood. Photography: Andrew O’Toole. Make-up Artist: Kylie O’Toole
GOLDWELL ANNOUNCES GLOBAL CREATIVE AWARDS A NEW GLOBAL COMPETITION TO SHOWCASE THE UNLIMITED CREATIVITY OF GOLDWELL
2020 is the year of major change: for the first time Goldwell invites stylists to enter the Global Creative Awards – a whole new global competition focused exclusively on creativity. This new competition is the next evolution of the Color Zoom Challenge – Goldwell’s global trend competition. “In the past we invited hairdressers from all over the world to participate in the Color Zoom Challenge to show their interpretation of the current Goldwell collection. In 2020, it’s time to go further – we give our stylists the chance to show their full creativity without any limitations.” John Moroney, Global Creative Director Goldwell. The key difference with the new Global Creative Awards is that stylists are now free to create an entry showing their own unique vision, rather than having to use Goldwell’s annual trend as the basis for their creation. According to Moroney, “Today’s stylists want to show their own creativity and not ‘copy/ paste’ someone else’s inspiration. We believe that now is the time to take the chance to show the world what a true creative does: Imagine, Create and Inspire. And now, we want to celebrate that. They have the talent, we have the stage for them.” Starting in 2020 stylists can compete in two different ways - the Technical Awards with three different categories and the Editorial Awards with four new categories:
Creativity that starts with a photoshoot and ends with a live technical competition. For years, the Color Zoom Challenge has inspired thousands of stylists to compete – and now it continues in an exciting new way.
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NEW TALENT COLORIST OF THE YEAR: To show the world that age is not a prerequisite for creative excellence and to show their talent and technical ability. This category is designed for stylists with less than five years of experience. CREATIVE COLORIST OF THE YEAR: The ultimate color competition. In this category stylists create their vision with a stunning photograph and then recreate it in the international live competition. This category is open to all stylists with the passion and drive to compete in world of color. CREATIVE HAIRCUTTER OF THE YEAR: This new category is open to all passionate haircutters to show the world that their work is a cut above with this precision cutting competition. In this category stylists create their vision with a stunning photograph and then recreate it in the international live competition. The participants of the technical categories have to compete first at the national level in their country. Afterwards the Gold winners move on to the International live competition.
EDITORIAL AWARDS - NEW
Four exciting new categories of photo-only global competition that celebrate the ultimate in editorial creativity. MEN‘S HAIRSTYLIST OF THE YEAR: Stylists show their mastery and expertise in men’s styling, barbering, and Grooming by creating a collection of cutting-edge men’s looks.
SALON TEAM OF THE YEAR: This category is the perfect opportunity to show the creativity of the entire salon team and to create a collection that represents a shared vision and show the power of the entire team. avant garde stylist of the year: To win this award stylists need to push the boundries of conventional hairstyling and dare to inspire with their collection of visionary work. EDITORIAL COLORIST OF THE YEAR: In this category stylists have to express their vision in color and to create an editorial color collection that showcases color creativity, precision and vision. The participants of the editorial categories have to compete globally in this Photo-Only International Competition. The Gold Winners of each of the global categories deserve the recognition and reward for all of their creative efforts. In addition to their trophy, they will receive global editorial coverage from Goldwell and the opportunity to participate in a Goldwell photoshoot (Technical Categories) and a cash prize (Editorial Categories). The winners of the first Global Creative Awards will be announced at the Kao Salon Global Experience Event which will be held in Amsterdam in October 2020. For more information and all of the requirements, rules and regulations of the Global Creative Awards, please go to www.globalcreativeawards.com
! n e p O Entry
Hair by Elle Schoemaker – Hot Shots Team member 2019
Now approaching its 9th Year, the HOTSHOTS hair competition is aimed at the youth of our hair industry, to assist young hairdressers on their road to fame and fortune. An online competition open to hairdressers aged 30 and under, who submit their collections and work, for the previous 12 months, by entering any one of the four NEW categories:-
Can you demonstrate excellence in your cutting techniques with cool, edgy and/ or commercial haircuts? Do you love to create beautiful commercial or more fashion forward looks through your cutting skills?
Can you demonstrate excellence in salon or session styling with possible experience in editorial or fashion and love to create beautiful commercial looks through your styling skills?
PRIZES // HOT SHOTS WINNERS RECEIVE:-
- $15,000+ of gifts from our sponsors - A stylish trophy and coveted coverage in HAIRBIZ as well as other leading trade and consumer magazines. - A Collection Photo shoot or similar activity in value for Creative experience - 3 day stay in the HOT SHOT HOUSE post hair expo with visits from a large number of national and international mentors and icons as well as sponsors. - AN ALL EXPENSES PAID TRIP TO GOLDWELL GLOBAL AWARDS EVENT IN AMSTERDAM. (Covered by Goldwell) - A place on the hairdressing’s HOT SHOT list, pushing them overnight to the forefront of the industry. PLUS MORE SURPROSES FOR 2020!
Are you a hairdresser who excels in all areas of colour? Can you demonstrate exceptional colour work be it in salon or in a fashion, editorial or competition environment?
Are you at the cutting edge of creativity? Do you see things differently? Do you love pushing boundaries in an avant garde way to create unique hair art? *TERMS AND CONDITIONS
You must be 30 or under on January 1st 2020 to be eligible to enter this award Your entry is representative of a commitment to the HOT SHOTS program and you will not enter another independent Team competition, in the same year as this may conflict with the timing or experiences and prizes offered. Entering HOT SHOTS means that you must be available for ALL team activities. Entering another competition that may conflict with timing will result in immediate disqualification. If employed, you must also have permission from your employer to commit fully to time required.
ENTRY DEADLINE: 3rd February, 2020 FINALISTS ANNOUNCED: 13th March, 2020 GALA AWARDS EVENT: 3rd May 2020. Gold Coast, Queensland
Enter Now at WWW.AUSTRALIANHOTSHOTS.COM.AU
HOTTER. FASTER. BETTER.
PROUDLY AUSTRALIAN OWNED
SELF BELIEF IS ALL YOU NEED! 2020 & BEYOND
By Simone Lee
To kick off 2020‘s first Hair Biz media contribution, I found myself with a hard decision on my hands. Do I write about my research on what is coming forward for 2020 in the incredible world of hair cosmetics and consumer trends, or should I offer some insight into the most beneficial career and business lessons that I’ve gained in past decade through my experiences as a salon owner, session stylist, hair science expert, photographer, writer, inventor, teacher, makeup designer and creative director? The many various areas of my work that have gained as an artist have stemmed from my desire to transition as a creative professional and deliver the best results I can for any one I have the privilege of working for. I naturally assumed that everyone was like this about their working goals and it was not until I faced some severe criticism, treatment and frankly poor behaviour by people I aspired to be like, not only within this amazing industry but outside as well, that I realized perhaps I should give up, not even try … after all who did I think I was?? If someone told me in 2009 that I would creative direct hair or make up for global fashion weeks, become a chief hair and makeup designer for television and work on Oscar winning artists, music icons or be commissioned to photograph portrait imagery of Professor Jimmy Choo, fashion campaigns and even win awards with my own photography, I would have laughed so hard. So how did I evolve from being a suburban family hairdresser to having a remarkable transitional career? I realised the absolute necessity of finding a positive out of every negative and using it to fuel my pursuit of excellence. Even more so returning kindness to those who have shown me the opposite. At the start of 2010, I had saved enough money to enter my first photographic award after I spent years paying off debt accumulated when my first salon was lost in a fire. The business was not insured correctly, my marriage fell apart because of the stress and debt. I was a single mum living in a granny flat at the back of a client’s house battling to buy food and 64
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clothes for my son, Tyler. I paid my entire savings, $7000 to a company which appeared reputable to shoot a photo collection that I could enter into Wella Trend Vision. The label was to provide a creative director and a top photographer. After the shoot, I was not able to enter the competition because the photographer took cropped shots and did not capture the images in full length. This was an award entry condition, one that was mentioned in my brief to the brand. When I questioned the creative director about the images, he denied having spoken with me about the award criteria and refused to further negotiate. I had no money to gain the advice of a lawyer and so I decided to look at what I had learnt and move forward.
Two years later, I had enough money to enter another colour completion of a different brand. The photographer I used a week later also shot another stylists’ collection for the same award and both of us became award finalists. All of a sudden, I received hundreds of spam Facebook messages from other hairdressers, saying that I was a cheat and that I did not deserve to be a finalist because I used a wig on my model! I found out that someone had put out a long post on the competition’s FB page stating that I had used a wig and that I was cheating. The company replied to the comment stating there was nothing in the criteria about not using wigs, and it was acceptable to do so but the damage was done. The hurtful messages continued for a long time.
In the end, I learnt who it was that did this. This person, a couple years later after running into them at an industry event overseas, kindly told me, “You were in the way” after I confronted them about the issue …. and I guess I was as they actually won the award. I wondered how this situation happened when the only person who knew I used a wig (other than my model) was the photographer. I was back at square one and broke. To make the best of it, I decided to beg other photographers to let me style hair free of charge for their shoots. I approached everyone. I did this for a very long time and many of the photographers did not credit me in the publications. One of the photographers I volunteered for was wanting to gain hair salons as clients. When I asked her if I could please have a copy of the images from the shoot for my portfolio, she remarked, “How dare I ask her that!” Later that night, she sent me a three-page email about how I should know my place and that I was the absolute bottom of the list, that I would never work in fashion or win anything as a hairstylist. The email hurt me so much that I spent two days in bed crying … until a light bulb moment occurred; why not study photography myself? As it turned out, learning photography actually worked out cheaper than hiring photographers in the long-term for my business goals and would change the path of my creative life. I was forced to leave school at a very young age due to my family circumstances which meant I had to live with my grandmother, who explained to me that “I had to go to work; school was not an option for someone like me”. I earnt $93 a week and she took $80 of it, which sounds bad in hindsight, but the positive for me was that I learnt how to live cheaply, work hard, be entrepreneurial and survive. I began my photography education and realised how easy I found it was to study. In fact, I
never received anything less than 98 percent on any test, exam or assignment. This gave me the confidence to go on and attempt the study of hair science and a formal trichology qualification. It was crazy because I found that the more different but complimentary fields that I studied, the easier all of the study was. I added a training and assessment qualification, frontline management and leadership diplomas to my workload. By 2012 I had built up my freelance session styling career. I had several formal qualifications that I kept quiet to my peers. I knew studio lighting very well and I could be very fast and accurate with hair. I found that make-up artists loved me because of it. I also learnt that if I ever hoped to get paid in Perth as a session artist, I needed to learn makeup which did not go down well with my makeup artist friends as it meant that I would be a competitor. Of course, I was no longer asked to the shoots for hair. By this stage I had already quietly studied my Diploma in makeup. One thing I did not want to do was be a full-time makeup artist or upset my beauty fashion friends even though most had cut me off. I decided to look into makeup for film and television. By 2014 I had become very well known in the hairdressing industry and to top brands as I began to purse teaching, fashion hair direction, film and television- each and every career pursuit arising through negativity and rejection. I was working at Chanel 7 news on weekends and in feature film productions. The film artists were competitive but supportive. They embraced my hairdressing skills, and I learnt that the level of excellence required to work as a film creative superseded any other area I had experienced. I had found my ultimate working challenge and at the same time, suddenly my Trichology qualification became front and centre and my
edge in gaining high profile celebrity work. The biggest makeup and hair role I had ever had, I was commissioned to work as personal artist for Oscar winning actress, Alicia Vikander. 2016 was the year I won my first Hair Expo Award for WA/NT hairdresser of the year. In 2018 I had won the AMIA National Screen Film and Television Artist Of The Year, using my very own photography label Elsa Jean. My salon, Tyler Reid Hair, was finalist and winner of multiple business awards and I had been engaged as the photographer and creative director for huge brand campaign shoots and become recognized as Australia’s leading Hair Science Expert working with brands like Dyson, DNA Organics and Schwarzkopf Professional. Much like the study was easier with variety, so was maintaining career excellence through moving in and out of different fields of work. Most recently, I was in Singapore teaching one of the world’s largest salon brands hair science, creativity, session styling, invention and more. I was so proud that out of any one in the world they could have engaged for the task, given the company’s wealth and brand prestige, they chose me. I wanted to find out why. I gained insight from the directors in Asia that being multi-skilled is actually a must; they support it and encourage it. Certain countries in Asia including Singapore, are indeed leading the way in most areas of modern technology and business. I feel their success is only going to become greater because of the open - minded approach to multi - tasking and liminal thinking that they use. We all have our own pathways to walk as part of this fascinating industry and life. By sharing some small insight into my decade, I hope to inspire the importance of self-belief, embracing change, (even the negative) and really enjoy all moments of positivity. Anything is possible with an open mind. Hair Biz Year 14 Issue 1
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“The ghd helios is the result of listening to what our professional stylists and consumers want and developing a technology which meets those desires and takes the styling experience to a whole new level,” said Ludovic Dellazzeri, managing director of ghd anz.
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Developed by ghd’s leading engineers, physicists and styling professionals, the ghd helios has obviously been engineered with stylists front of mind. Designed for ease of use and comfort, the ghd helios is lightweight and ergonomically balanced for styling comfort. The longerlife, brushless DC motor creates a powerful airflow of 120km/h, for ultra-powerful speed drying to drastically cut down blow-dry time, while the unique acoustic technology system ensures low sound levels whilst styling. But it’s the results on hair which really set helios apart. Featuring their newest breakthrough Areoprecis™ technology, helios is engineered to streamline airflow for a powerful yet precise performance, delivering smoother results and 30 per cent more shine. A combination of four unique elements, Aeroprecis™ encompasses a patented grill design which allows maximum air intake for a powerful result. The internal impellers reduce air turbulence and sound levels, and the stator vanes concentrate the airflow for
“Hairdryers are not only imperative to everyday salon use, they’re also the most commonly used hot tool by Australian women as well. Research shows that consumers want a hairdryer which is lighter, faster, and fights frizz – but it also shows that 56% of Australian women don’t know how to properly blow-dry their hair and simply resort to blast drying,” said Grant Norton, national education manager, ghd anz.
“Our Aeroprecis™ technology means not only will stylists get better results than ever before, but your less-skilled clients will also have better styling control, giving them better results at home too.” Backed with a two year professional use warranty, the ghd helios also showcases ghd’s signature seductive product design. Available in four distinct hues with modern metallic accents, the colour range ensures there’s a perfect choice for every client to express their individuality. “ghd helios will be a game changer for professional stylists and consumers alike,” said Ludovic. “Whatever your need, whether it’s speed drying, a lighter blow-drying experience, or superior results and shinier,
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EFB Salon was founded in 2000, believing there was a high demand in Melbourne for quality professional products at affordable prices, with a high level of customer service. With the support of their clients, EFB Salon Supplies has grown over the years to offer products and services to clients all over Victoria, Australia and Internationally. EFB Salon Supplies are committed to providing the best level of customer care for all clients. Staff is trained in product knowledge and services, providing all the support needed. Offering a wide range of products, from the “latest and greatest” to the “tried and true” products. Education is a focal point of the business, offering a wide range of advanced education from the major product houses & specialising in one-on-one training.
combines the best of pure ingredients with optimal performance.” says Anthony. “Cuttingedge surfactants in the shampoos (except Detox Shampoo) that are so gentle you can even use the shampoo as a body wash!”
ABBA® Pure Performance Haircare is one of their hero brands and is an integral member of the professional salon community. “We love pushing trends, styles and innovative techniques. Paired with clean formulas , ABBA® have defined the art of hairdressing for decades” says Anthony Yin, owner of EFB.
As we work with professionals, we enjoy being able to provide advice to operators and owners without the questions that would come up if we dealt with the general public. We find that hairdressers love to retail and find the extra upsell in what they are doing, and are generally operating on a level of being in business rather than simply doing a job.
For over 25 years, ABBA® Pure Performance Haircare committed to formulating products with the cleanest ingredients available, never sacrificing performance. Where possible, all ABBA® products are formulated 100% Vegan, Gluten free without Parabens, DEA, Phthalates, Synthetic Colour Additives, Sulphates and Sodium Chlorides. ABBA® has a strict policy that animals NEVER be used for testing in the creation, development or formulation of products and all raw material and ingredients. Suppliers sign a commitment stating that none of the raw materials or ingredients included has ever been tested on animals. “With a commitment to purity, ABBA® was using plant derived botanicals long before it was common to do so and the ProQuinoa Complex™ 68
Hair Biz Year 14 Issue 1
We spoke with Anthony about his business and working with ABBA®
YOU HAVE BEEN SUPPORTING THE HAIR INDUSTRY FOR ALMOST 20 YEARS. WHAT IS IT THAT YOU MOST LOVE ABOUT WORKING WITH HAIRDRESSERS?
ABBA® IS IMPORTED AND SUPPLIED TO YOU VIA M&U IMPORTS. WHAT DO YOU LIKE MOST ABOUT WORKING WITH THEM?
When looking for new products we aim at professionalism rather than simply following social trends in the marketplace. M&U Imports stand behind us with both their support, product knowledge and market insights. We are not one of those “every corner one stop shop” style of supplier who sells to the consumer and semiprofessional all together. We research what brands we introduce. We have found the lines that M&U Imports supply are based on solid research, development and are of the highest quality - yet super affordable prices.
TELL US WHY YOU FEEL THE ABBA® RANGE WOULD BE SUCH A VALUABLE ADDITION TO A SALON’S BUSINESS?
Natural haircare brands have risen in popularity and demand. Going forward, Salons need to provide customers with great options and in this category, ABBA® wins hands down. It is one of the first brands to be “pure and natural”, having formulated products with the cleanest of ingredients available while never sacrificing performance. To be honest many brands in this category today do not have the commitment to purity and also maintain high performance. This is a delicate balance and ABBA® continues to do this extremely well!
WHAT DO YOU BELIEVE TO BE THE MOST IMPORTANT FEATURES OF THE BRAND?
That’s easy! 30 years of product innovation inside salons. 100% Vegan and Gluten Free Sodium and chloride free. Paraben and Sulphate free with absolutely NO animal testing!
WHY DO YOU THINK SALON OWNERS WILL LOVE THE RANGE?
The ABBA® range offers the salon owners something better. Pure performance. www.efbdirect.com.au www.muimports.com.au
N E W M A G N E S I I R O N
AVAILABLE IN ORIGINAL & WIDE PLATE PATENTED SAFETY TECHNOLOGY
DIGITAL TEMPERATURE DISPLAY
ULTRA SMOOTH MAGNESIUM INFUSED CERAMIC PLATES
ADJUSTABLE CONTROL 100ºC - 230ºC
ULTRA SMOOTH MAGNESIUM INFUSED CERAMIC PLATES PROVIDE NEGATIVE ION THERMAL PROTECTION, SEALING THE HAIR’S NATURAL MOISTURE, ENSURING ONE STROKE FLAWLESS STYLING. Designed with the latest in heating technology, the Hi Lift Professional magnesium plates hold valuable properties, emitting more negative ions to the surface of the hair to aid in silky smooth, shiny frizz free hair.
The rapid heat up and adjustable digital temperature, combined with the magnesium plates maintain a stable constant heat, requiring fewer passes for superior frizz free results yet maintaining optimum healthy hair.
Made In Korea
WORLD WIDE USE
(03) 9555 1533 | firstname.lastname@example.org | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
HAIR SHOP COPYRIGHT COLOUR TRUE LIGHT FREESTYLER BLONDER BY TIGI
TIGI’s new copyright colour True Light Freestyler Blonder has been specially designed for creative colourists with a passion for freehand techniques such as balayage, micro or baby lights. Developed in lab, this innovative lightener empowers colourists to create lighter and brighter, healthier blondes without compromise, created with an Anti-Breakage Arginine Complex to preserve excel-lent hair condition during the lightening process. Formulated with clay and mineral oil, True Light Freestyle Blonder guarantees seamless application, achieving up to 7 levels of lift in only 40 minutes. A perfect colour partner to the TIGI copyright care SOS Extreme Recovery and Booster Treatments, when sued as a completed system, this trio offers the ultimate anti-breakage blonding solution for any hair colour or type. www.tigi.com
ELGON INFUSIONS BY ELGON
Elgon Infusions products were conceived to create a custom treatment that adapts to any need. They are tools in the expert hands of the hairdresser who can mix them with haircare products in their salons to maximize the density, brilliance or nourishing results! Infusions can also be mixed with the specific Universal Base Cream: just add 5 ml of the selected Infusion, mist on hair and let stand for 5 minutes and rinse. For a prêt-a-porter treatment! Elgon Infusions are available in three variations: SUPREME DENSITY: Ideal for those with thin hair lacking body SUPREME BRILLIANCE: Ideal for dull or bleached hair SUPREME NOURISHMENT: A nourishing concentrate that leaves hair soft and manageable, ideal for dry, thick and brittle hair. www.elgonaustralia.com.au
LUMINOIL BY ELGON
Elgon provides an “express” solution to all women who want their hair to look immediately glossy: LUMINOIL is the product line that provides instant nourishment, suited to all types of hair to mois-turise the full length. The final glossy effect is ensured! The Luminoil line is made up of four products – Clarifying Shampoo pH 7.5, Instant Synergy, Instant Moisture Boost and Dry Shampoo www.elgonaustralia.com.au
LUMISHINE YOUTHLOCK BY JOICO
Joico’s new LumiShine YouthLock series, Joico’s first collagen infused permanent crème colour, delivers 100% grey coverage in thirteen radiant shades. This innovative formula helps revitalize strands and lock in the look and feel of younger-looking hair, delivering renewed spring and bounce, smoothness and softness with just one colour service. LumiShine YouthLock achieves ex-cellent, reliable coverage while infusing each strand with moisture boosting collagen, ArgiPlex for bond-building strength and Buriti Oil for youthful, long-lasting shine. www.joico.com.au
NEW 12.12 SHADE BY AFFINAGE PROFESSIONAL
There’s a new addition to the Affinage Infiniti High Lift collection, with 12.12. This stunning cool blonde is ideal for natural levels 6, 7 and 8. The inclusion of .1 Ash counteracts strong warm under-lying pigments, while .2 Pearl Violet softens the overall look. 12.12 can be combined with other Affinage High Lift colours and Intensives to create bespoke re-sults and reflects and is recommend to be mixed 1:2 for toning and counteracting warmth, with a processing time of up to 55 minutes. www.affinage.com.au
ADDPOWER BY KMS
Discover limitless styling possibilities with three products that make your fine and limp hair strong enough to create styles that really express your attitude – strong, powerful, and determined! KMS AddPower makes fine and fragile hair not just look and feel fuller, but also strong enough to endure styling without damage. KMS AddPower is enhanced with rice protein, known for strengthening and thickening the hair, while and white tea extract, used for its anti-oxidative and especially lightweight properties on fine hair. Both ingredients strengthen the hair from the inside and protect it from the outside. The range includes AddPower Shampoo, Strengthening Fluid and Thickening Spray www.kmshair.com.au
DENSITY BY ELGON
Sudden climate changes, smog, stress and anxiety: these are only part of the series of factors that contribute to making our hair thinner, lacklustre and listless. Elgon’s answer is DENSITY: a thicken-ing treatment that adds volume to thin, lacklustre hair, made up of a Bodifying shampoo and Bodi-fying Balm. DENSITY BODIFYING SHAMPOO: Custom designed to add gloss and volume to thin and lacklustre hair. It leaves the hair very full and glossy, without weighing it down. DENSITY BODIFYING BALM: Completes the shampoo’s effect, thickening and nourishing fine and thin hair without weighing it down, to leave hair moisturised, glossy and fullbodied. www.elgonaustralia.com.au
AGEDEFY NB SERIES BY JOICO
Take natural up a notch with Vero K-PAK Age Defy Permanent Crème Shades ‘Natural Beige’ Collec-tion, the ultimate ‘mushroom shades’ palette to flawlessly give your clients this hot colour trend. This perfectly balanced collection boasts 7 brand-new Age Defy shades that brilliantly balance luscious creamy tones of taupe for complete, one-step grey coverage and beautiful beige shades that offer glimpses of cool undertones with a thoroughly subtle, believable vibe. The 7 new shades now bring the total Age Defy collection to 47 grey coverage shades for stunning, more youthful-looking hair. www.joico.com.au
ir a h l a n o s r e p , g n li y t s ir a h t s e b e h t o t e ” s “Hom t c u d o r p d e t ia c o s s a d n a ls o o t g in m o o r g GRAPHITE + TITANIUM = ULTIMATE
Extraordinary heat, glide and durability. A synergy of multiple innovations propels the Graphite Titanium by BaBylissPRO range into an exceptional range of tools utilising frictionless graphite, accelerated heat transfer and extraordinary heat recovery to create the next generation of styling implements.
AWESOME CURLS? IT’S AUTOMATIC!
Effortlessly easy curls with Silver Bullet XOXO Automatic Curler. Create perfect curls from the root down without losing any heat. Just hold and the automatic curler rotates hair all on its own. Simple, extraordinarily easy to use and stunning results.
BABYLISSPRO INFLUENCER CLIPPERS
A collection inspired by icons of the barbering world. BaBylissPRO celebrates award-winning industry leaders with three new metal FX Clippers: RedFX, BlackFX and WhiteFX. Ferrari-designed engine for supreme performance, exceptional power and incredible durability. Truly an influential range of clippers!
A VOLUMINOUS DUO
Meet the new addition to the Design.ME Puff.ME family – the shampoo and conditioner. A delightful duo with a weightless formula that will boost volume whilst offering hydration, shine, frizz control and heat protection with a unique colour locking technology.
THE TRANSFORMATIVE HAIR DRYER A new era in hairdryers. Weighing not much more than a smartphone at 294 grams the iQ Perfetto by Gama is incredible. The lightest, most powerful, most perfectly balanced dryer ever created also clears the rear filter, self-diagnoses any irregularity and memorizes previous settings.
DO NO HARM
Clean vegan beauty. Clear conscience. Embrace clean, pure and natural. Aluram takes a simple and plantdriven approach to styling, volumizing, smoothing and daily haircare. Sulphates, parabens and other baddies are simply not part of the cruelty free DNA of Aluram.
THE CURL EXPERTS
Established since 1984 Ouidad is the internationally acknowledged leader of products exclusively created for curls and frizz. Ouidad’s Advanced Climate Control Hair series, for solving issues of frizz and hair damage associated with global warming, penetrates, moisturizes and nourishes the cuticle for optimum curl transformation. FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM
A brand new initiative giving mens hairdressers and barbers a platform to showcase their creative and business skills
CATEGORIES Photographic and Submission Australian Modern Barber of the Year Australian Modern Barber Business of the Year PHOTOGRAPHIC ONLY Best Mens Collection Classic Best Mens Collection Freestyle Best Team Collection Best Mens Collection Junior BUSINESS CATEGORIES Best Director/Owner of the Year Best Customer Care Best Menâ€™s Educator of the Year Best Barbershop Design of the Year NOMINATED CATEGORY Special Recognition
AMBA Clean Skin Professional Product Awards Categories HAIR CARE - Best Shampoo and Conditioner pair or 2 in one product HAIR STYLE - Best Styling Product. Entries can include:- Styling Wax, Cream or Paste BEARD CARE - Best Beard Care Product. Entries can include:- Oil, Wax, Cream or Paste INFORMATION KIT WITH CRITERIA & CATEGORIES Available Online NOW!! OPEN FOR ENTRY 21st February 2020 PRODUCT DEADLINE 18th May 2020
ONLINE ENTRY DEADLINE 22nd JUNE 2020 FINALISTS ANNOUNCED 1st August 2020 AWARDS NIGHT MELBOURNE 1st November 2020
BLOG SPOT. #NOTJUSTRECYCLING 2020 marks Sustainable Salons’ 5th birthday, which is an incredibly exciting milestone and one we’ve certainly not arrived at on our own. For that reason, this birthday celebration needs a toast. So, we’re raising our glasses to this big, sustainable family - here’s to the passion of our salon members and the loyalty of their clients, the innovation from our recyclers, the driven hearts of our charity partners, the spirit of our workforce, and the shared vision of all towards true sustainability. When we began the program five years ago, many people told us it wouldn’t work. On reflection, we think they were only imagining a single outcome: keeping salon waste out of landfill. We know we’ve preached this a number of times, but sustainability itself is only achieved when People, Planet and Profit (or Progress, if you like) are equally involved in the mission. We didn’t call the business ‘Recycling for Salons’ for a reason; it’s not our only future. As a social enterprise, Sustainable Salons has always championed that the salon industry’s capacity to make a real difference is so much greater. So if we’re #NotJustRecycling, then what are we? We are Above-ground Miners Rest assured, recycling is still a crucial part of the mix. But we’re driven towards a circular economy that conserves our planet’s natural resources and keeps what we’ve already dug up in circulation for as long as possible. Ideally, forever! Unless an item can be ‘digested’ by nature for nature’s benefit, then it shouldn’t go in the ground. So we take resources from the surface and find them a new life as something else we need/want/love! We are Problem-solvers Solution-driven projects are our bread and butter. We work hard to find recycling or repurposing opportunities for everything we collect from our
salon members, which often sparks solutions that are completely unique. The Hair Boom Project is just one example of this; hair clippings have been worthless… until now. We also pour our problem-solving energy into business building and social benefit. Changing habits around product choice and community support is a tall task, but we’re committed to partnering with people and organisations that help us build attractive propositions that inform and inspire. Take our partnership with the World’s Greatest Shave - the valuable hair and ponytails no longer end up in landfill, fundraisers can access hundreds of willing salons for help with their shave and salons are building future business opportunities as a result, a whole new industry is motivated to contribute to the cause, and we now have a platform to talk to millions of consumers about true sustainability. We are Life-changers One of Sustainable Salons’ greatest achievements is its workforce opportunities. Keeping the program’s wheels turning takes a wide variety of tasks and thanks to this, we’re hugely proud that we can employ unbiasedly.
Our team includes entry-level and mature-aged workers (and everything in between), people with a disability, refugees, parents who need parttime, university-educated and tradespeople. As we grow, we’ll continue to set an example of how successful businesses can provide for all areas of the community. Beyond this, we change lives just by thinking outside the box and sharing what we have. Funds from the sale of recycling materials are donated to OzHarvest and KiwiHarvest to feed the hungry, we mobilise skilled volunteers to provide free grooming services for those less fortunate, and we equip our network with shared knowledge to help them run productive businesses using the sustainability model. Sustainability is a ‘living thing’; the needs under People, Planet and Progress are constantly evolving. So we have to be adaptable, cohesive and brave, three things we think our growing movement aces every day. And after five unpredictably awesome years, the impact is now tangible. Cheers to the next five and beyond! Keen to join the movement? Register your salon details at www.sustainablesalons.org!
BLOG SPOT. KNOWING THE DESTINATION If there’s one thing I love, it’s people who have a go! The ones who, despite not knowing what’s at the end of the tunnel, run right into it anyway. I became one of those people not so long ago, which is so uncharacteristic, because I like life in little boxes, and I love knowing the destination. It’s not the first time I did a “sink or swim” thing and those times scared the hell out of me too (like when I started barbering 30 years ago)! This time though, I did it out of passion. A great reason for anything right? Remember passion? It sits right there alongside pain in the dictionary somewhere. With that in mind and no clue how to even start an Instagram promo page, I just did it. It’s taking over my life and, to tell the truth, I absolutely love it. I’m talking of course about @australianfemalebarbers It’s getting some real traction now and everything about it is POSITIVE. If you’d told me 18 months ago that I’d meet some of this country’s best female barbers, build bonds with them and then finally be a part of creating the first Australian Female Barbering Competition, I’d probably have told you to rack off. Seriously! This ride has been awesome. I’ve met some of the best industry people. I threw myself into charity work and ended up on the board of the @jackreedfoundation. It just keeps getting better and better. So much for semiretirement! I’ve barely got time to work! The women I’ve met along the way are a tribute to themselves and the barbering trade. I am, and always will be, the cheer squad from the sidelines, an advocate of the female barbers who bring their talent and creativity. She tells me her stories, shares her passion and vision, spills her frustrations to me, and the greatest joy I receive is giving her a ‘name’. That girl in the corner shop in the burbs is going to be seen. That woman who never thought she was as good, suddenly sees that she is.
You’ll find her everywhere, opening up businesses and propping up businesses. Women are bringing new perspectives and directions in barbershops for those who require more from their barbering experience. We challenge the industry’s visual representations of mainstream barbers as purely masculine! It’s a static environment and it’s moving quickly. Hairdressers crossing over to barbering are bringing more to the floor with therapies for the skin and hair that were once reserved for beauty salons. With that comes a whole new list of services and products requested by both men and women customers. Education is only a click away and should be on everyone’s priority list. I am meeting older women who are creatives from all walks of life wanting a career change who are taking on Cert III Barbering Courses and absolutely smashing it! The women who are in, what has historically been held as a male dominated industry, are now breaking molds. She is showing herself to me as a leader. She is “Inspiring a culture that is not intimidated, rather one that is bold and unstoppable, passionate and full of purpose. (@laura_heartsandminds). She is “feeling strong, independent, open to life” (@anh_barber_888). Collette Saunders @collettecutthroats Founder @australianfemalebarbers Director @jackreedfoundation
Hair Biz Year 14 Issue 1
BLOG SPOT. SHARING IS CARING! I’d like to talk about sharing your knowledge and skills with your peers without always getting anything in return. I began my career about 25 years ago back home in Israel and over there, I felt like the owner of the salon always had his back to me. He didn’t want you to see the way he mixed his colour and he didn’t like to share a lot of information, as it was his knowledge which he did not want to share. I noticed that when I moved to Australia about 22 years ago, the same thing would happen. It seemed that many people didn’t like to share, and they didn’t want to work together as a team. It seemed to be more about remaining as individuals, and so I really wanted to approach that differently. The real sharing for me began when I was part of the Paul Mitchell Global Artistic Team, where I met a few people that really changed my life and changed my way of thinking on what you give. You see, it’s all about what you get in return, and I have been following this philosophy for the past 10 years. I think about what I can give to my team in the salon at Intershape, and how it is so important to educate them and train them, because the busier they get, the less busy you get, in the salon, which gives you more time to manage your business. It is also important to follow this philosophy when working with peers. For example, my ‘brother’ (from another Mother!) Stevie English has a salon that is probably about 200 meters away from my own salon but rather than acting like a competitor, which unfortunately is what many salons normally tend to do, we decided to do something different. Instead of some of the very negative things that some salons can try to do to others, like booking fake appointments and trying to take business and talking shit about each other, Stevie and I would spend every Friday together talking about our challenges as a business owner. We’d talk about what we could do better for our teams, and sometimes I’d educate his team for free and he would educate mine. Then, as it turned out, we got to work together with the Matrix Artistic Team, something that has also helped us in elevating each other.
We like to see each other’s success rather than seeing failure. So thank God, both of our salons are doing well. We see no competition or even any ego between us. We just have the need and the want to give. When we travel together, we also take this opportunity to reflect on what we could bring to our shows and education. Whether it was for Matrix or Glam Palm, Amazing Hair, Excellent Edges or even Eco Heads, we’d always work hard to try and give as much knowledge, guidance and education as we possibly could to others. Even when I’m working on my collections, I’ll normally spend many days, sometimes even weeks creating the collection, and then I’ll invite people to come and see these collections, literally just to show them how to do it. I will get emails from all over the world from these people who then share with me what they are now achieving from the techniques I have showed them. This, to me, is the greatest accomplishment I think I have in my career because I literally have everything I want in this wonderful industry, and that, I believe, is karma. Whatever you give, even if you don’t get something in return from the person you give to straight away, you will eventually get something back. That has been my working philosophy for the last 10 years and I’m really trying to share this with the industry, and with all the hairdressers that we work with. It is wonderful to see that there are plenty of us sharing knowledge now. We’re calling each other, working together on collections, and on education and I think we are all growing together as a unit, as a team and as a craft. We all want to elevate it.
In the past five to seven years, I definitely think I have seen a big shift in Australia. I’ve seen hairdressers starting to become more united in working and sharing together. I also think this has a lot to do with the AHC - a great organisation that allows people to share problems, knowledge, success and even failures so that we all can grow. This is where I think the industry is heading at the moment and I love it. I love seeing how people grow together. In the beginning, I know, it’s scary but the more you give, the more you’ll get. If you can get to a point where you can give something without expecting to get anything in return, that is the greatest feeling in the world. I feel lucky that I am able to do what I love and to share it with so many young people around the world. Sometimes I learn from people who have been doing this for a long time and sometimes I’m able to share something as well. They learn and I learn. I truly enjoy watching Australian hairdressers and the world of hairdressing in general. So my message for you this month is… Sharing is caring
One Night Stand Tour Excellent Edges are excited to release our tour of A One Night Stand in 2020 Our team of Educators and Ambassadors will guide you through our brand concept and showcase current looks and techniques in hair today. You will become acquainted with each of our scissors and get to look, feel and try each tool, whilst being educated on all of their individual perks. You will get to enjoy good food, drinks and laughs and with a bit of luck, you may be able to take one home in a very casual, non-committal way. Keep your eyes peeled on our website and social channels to find out when we are hitting up a city or town near you!
Our new 2020 trading hours are Monday to Thursday, 8am til 6pm. We figure you don’t want to see us Fridays, you’re all too busy. So we are going to extend our trading hours on all the other trading days to make it easier for you.
If you don’t like our new hours, blame this guy. His insta-rants about breaking the system have finally got to us. Email him on email@example.com
DIRECTION IS MORE IMPORTANT THAN SPEED Being a hairdresser can be stressful when you’re managing client’s expectations, not to mention dealing with a client/guest who likes to change their mind during and/ or after their service. You’re dealing with a variety of different people, with some clients transferring their own fear and anxiety onto you, due to personal issues and low self-esteem. So, how do we navigate our way through these ever-changing emotions whilst remaining calm and most importantly, maintaining our professionalism at all times? The answer is to have support, training and guidance on how to best deal with these issues from the very start of your consultation process. Firstly, let’s look at ourselves: Ditch attitude & judgement! Attitude sits in the negative space and manifests into traits such as self-pity, neglect, indifference, indecision, doubt, worry, over-caution, pessimism, closed mindedness and complaining. We certainly don’t need these around us or transferred onto our guests. Managing your emotions is about how you feel within yourself, not about other people. One of my tips is to take time to do rhythmic breathing every day. For 4 seconds, breathe in and say, “The air is clearing my mind”. Then with your out breath say, “I release all tension 80
Hair Biz Year 14 Issue 1
in my body”. This creates communication from the mind to our body and if you can control your breathing/emotions, you can change your life.
hair? 5. How often do you visit the salon for maintenance? 6. What is your budget today?
Now, let’s look at steps to take within the consultation process. Although this may take you some time, (5-10 minutes), it will help you get a clear direction of what your client is expecting.
At this point you can provide your professional advice for a sustainable experience, based on what you are hearing and seeing that would be ideal for that client.
• Always speak with loving speech and sit face to face on their level, to create an honest, open conversation. • Ask your client to flip their hair upside down then back again and watch how they style their own hair. This gives you clues as to what is most important to them. • Take a ‘Before’ photo of your client from the front, profile and back. This helps to show your client how they look from all angles. Key questions to ask are: 1. How do you feel about your hair today? E.G. Want change, happy with it, or undecided. 2. What is our restriction with your hair today? Get her to show you. 3. Where would you like me to slim your body, neck and face? This relates to using slimming techniques. 4. What’s your daily home hair maintenance and how much time do you spend on your
Finally, you can both agree on the services to be performed for the appointment. Have them write down what it is exactly that they understand will be done either on a form or via an iPad, and both sign off on the agreement. (We use an amazing App called Consult. This is a free App available in Apple’s App store). Now you are both held accountable to the services agreed upon and the end result should be a happy and positive outcome for all. With this process, you are saying to your clientele, “I AM COMMITTED TO A VERY HONEST AND PROFESSIONAL SERVICE”. This ultimately means the clients will continue to return feeling safe and in good hands, which can only be a good thing for your business and your head space. Be Real Love Dario x Founder and Educator DCI Education www.dcieducation.com
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THINK TANK By Grant Norton
Throughout 2020, we will be sharing some exciting facts and figures researched by ghd to assist in your business success when it comes to retailing, customer service and much more. Research conducted earlier this year states that hairdryers are the most commonly used hot tool in Australia and have the highest potential market share of any hot tool for the next 12 months with 25 per cent of consumers considering purchasing or upgrading. So now is as good a time as any to brush up your skills and blow them away with your solid sell in techniques #notfullofhotair. With consumers using hairdryers pretty much every other day, you can almost guarantee they know it’s function. To dry hair, right? Well this is a good opportunity to ask them questions to better educate them on the difference – because we all know there’s good and bad dryers! Questions I like to ask are: How do you dry and style your hair at home? This then opens a conversation with them and allows you to position yourself as an expert and give them some easy to use tips for at home. The goal is to always achieve a salon blow dry at home and you have the opportunity to give them the skills and the learnings to implement as much as you can when doing it yourself at home, and they will only appreciate you more for it. What they like about their current hairdryer? Is it speed, is it the look of it or is it the finish it gives them? Understanding this means you know what to point out to them to encourage an upgrade or just get them thinking about a new one. Ask questions which will set you up to offer your clients solutions and showcase product benefits. For example, how long do you spend on your hair during the drying process? Would you like to speed up the drying time? We have a dryer that uses negative irons and dries your hair 2 x faster with less breakage and more shine! Would you like me to show you? Who could pass that up? How old is your hairdryer? Like all mechanics the older the product keys the less the performance meets the original specs that you first had. Upgrade, upgrade, upgrade! A good thing to note is that 68 per cent of consumers are buying hairdryers for themselves, but always ask the question. Don’t let hairdryers be a commodity – make them an object of desire. If it’s a gift maybe tie in a blow-dry session at the salon for the receiver and that could entice new clientele as well as makes you look like the good guy - two birds and one hair dryer!
“HAIRDRYERS ARE THE MOST COMMONLY USED HOT TOOL IN AUSTRALIA!”
A large portion of consumers, 60 per cent in fact, also take their hair dryer with them when travelling even if it’s just an overnighter. If there is a smaller, more compact version that has similar benefits then sell it in as a package, one for home and one for your suitcase that can travel the world with you. The one thing that we often forget when we’re busy is actually giving the client the chance to hold it and try it out in a supported salon environment. Show them the make, talk about the benefits, the warranty length, explain all the nozzle types, explain they need to work their way up the hair in direction and with the heat settings and talk to the cool shot button and setting the hair. Guaranteed what seems basic to you may not have every been explained to them and it will leave them feeling confident in their ability, the tool and therefore more inclined the make the purchase on the spot! To learn more about how ghd ANZ can help you leverage business success, please contact 1300 443 424.
HOW THINGS HAVE CHANGED! By Chris Kanochkin
I started Hairdressing in 1986 (yes I am that old) in a non-traditional way by doing a 12 month Pre-Vocational course in Stage 1 Hair & Beauty. This was something new and there was a lot of criticism from the industry at the time, especially since I started my career in South Australia and private colleges were definitely unheard of. From that moment, however, I was hooked! I then went on to complete a traditional apprenticeship, receiving only a 6-month credit off the full 4-year term of my apprenticeship, which was how it was done back then. After working my way through my training in Adelaide and going as high as my ‘A’ Class, it was time to pack up my scissors and travel. Darwin was our first stop and after that, we planned on taking on the world. So……. nearly 25 years later Darwin is still my home (travelling didn’t go to plan, but that’s another story). I have had the opportunity to work with and learn from some amazing Hairdressers and business people in my career and, I have had the pleasure of training some amazing award-winning apprentices too. There have been so many changes in our industries in the last 5 – 10 years and there has never been a better time to embrace the changes. Our staff are so lucky now. They have the opportunity to learn from multiple sources without even leaving their salon. Online education is huge, communication with people they may have considered to be their peers is not hard for them. Sharing the knowledge and encouraging new talent is something that happens freely now. To use a phrase I hate, but….. “back in my day” …. you didn’t even chat with the salon up the road as they were considered your competition. New talent are what I fondly call the “Instant Generation”. If they need to know something, they google it. It is as simple as that and they don’t remember a time when they didn’t do that. They also thrive on structure, believe it or not. Old-school training where they are ‘seen and not heard’ cleaners for the first 12 months will make them lose interest in no time! Break down their training plan and communicate with them. Every three months, they should have goals and check points in relation to where they should be. They will want to know what they
should be able to do, how they will get there and why they can’t do something if it gets to the check point and they still aren’t there yet. They are in your salons because they want to be Hairdressers, but they are also their own best promoter these days, and if you encourage that, as well as their growth in the salon, you could have a very busy, confident stylist when they are finished their time. Communicate and have guidelines but encourage self-promotion through social media and they will build their clientele in no time. I am excited to see what the next 10 years throws at us in Hairdressing and I for one will embrace the changes. Looking back over the last 30 years and thinking of all the things that have changed, we have the best jobs in the world and we always say we are innovators, so why do we fear change so much? Business models are changing and I know some salon owners are resisting this with a certain amount of kicking and screaming but we are dealing with some inevitable changes. This one of the reasons I started the Hair & Beauty Network NT Facebook group. Just in hairdressing alone, we currently have traditional individual shop-front salons, chain salons, freelancers, home studios, employees, apprentices, salon assistants, full time students, graduates etc. We all get on quite well up here in Darwin, but I wanted the ‘us’ and ‘them’ attitude to become a thing of the past. The group is for all Hair, Barbers, Beauty, Lashes, Nails, Make-up artists, Tattooist, Photographers, Educators, Sales Reps etc. My vision for the group was to create a place where all companies could share education (regardless of what products you use), we could share job ads plus post questions and share advice with each other. If any of us need training models, we post within the group for those as well. I see it as an asset that when a small salon might need help with a large wedding party booking,
for example, that some of those freelancers may be able to help out. That’s what I see as working well together as a community and so far it’s working well. I have included the QR code for the group if there are any educators who might like to take a look and come and share their skills with the industry in Darwin. We are an amazing group of Hair and Beauty professionals up here and we are all hungry for training and recognition in the industries we love, so I put out this challenge to the educators and companies when putting together their education calendars, to think about Darwin and the rest of the NT. We love the online stuff but face to face is something we quite often miss out on. We are a pretty friendly bunch. We can promise an awesome sunset and when we like you, you’re sort of stuck with us forever. Cheers, Chris Kanochkin Vanity Hair Darwin
Hair Biz Year 14 Issue 1
SELL SALON SALES
Benchmark Salon Sales are the only salon dedicated business brokers in Australia with outstanding brokers in each state delivering over 500+ sales for clients around the country. Throughout 2020 hair Biz will be featuring articles from a number of the specialised business o get you salon sale ready!
WHAT IS MY SALON WORTH? By John Kasapi, Benchmark
List your salon for sale with Benchmark Salon Sales before the 1st of April and pay no upfront fee valued at $4,000.
What our clients have to say...
We have built a solid business relationship with Benchmark over the last few years and have complete confidence in them as a broker. We regard our company as one of the best in the business and we wouldn’t consider using any other broker, they hold the same values as us towards our business and it’s as if they are part of our company. Tony Lattouf, Joseph Lattouf, Emad Nayef and Romina Fiore - Lattouf International Chadstone
After owning over 70 sites in the last 40 years I wouldn’t waste my time utilising any other business brokerage firm. Our family has been in the industry since 1912 and I’ve been in the industry long enough to know who actually gets the job done and it’s Benchmark I’ve soldand the irony buyersevery as atime. very Each risky time enterprise, AWARD WINNER a site I’ve used these guys and this time no is different. is that while thewas seller focused on the highest
THIS MONTH, JOHN KASAPI LOOKS AT HOW price the buyer TO VALUE YOUR SALON Graeme Pratt – Curtis Hair Group
is also focused on getting the cheapest price they possibly can.
Let’s look at what makes up the value So let’s talk about how we make this transaction work so that I all arethe happy with the When are the best in the business hadparties to go with of a you salon and result. use anyone else when selling best to in the business. how establish a I wouldn’t a business. If youfor are thinking about selling just go straight realistic price to Benchmark theyFIRST will get the job done. THE THING WE NEED TO your business. Salon Sales
LOOK AT IS VALUE.
Caterina Di Biase - Heading Out Hair and Beauty In my experience 90% of all salon 1. The value of your salon directly relates to owners think that your financial figures. In the industry a good toThey value salon can be derived their is rule Dealingbusiness with Benchmark wasofa thumb pleasure. area clearly by salon/barber multiplying your Net which Profit by 1 to 1.5 for an very wellmore connected industry worth than in the upthe to 2 for a managed meant a motivated buyer operator was readysalon to goand from what it that really is and owner business and even higher if the very first conversation I had with them. They managed thesalon has a bit the reason is that most salon owners have put of X factor. process professionally, quickly and with no issues, which is in blood, sweat and tears to get their business expected from an awarding winning broker. to a point where they thinkexactly it willwhat sell Iat the E.g. - salon with six staff and a net profit of price they want. Jimmy Rod - Jimmy Rod Barbersper year including the owners wage x $100,000 multiple of 1.5 = List Price of $150,000 The reality is a little different. As a salon owner
about to sell, you are totally focused on how much you want for your hard work; of course why wouldn’t you be, your aim is to get the best price for your salon. However owners are often blinded by the fact that their business is viewed by potential
THINGS THAT INCREASE THE VALUE OF YOUR BUSINESS
• A salon that has a good turnover e.g. $15,000 to $20,000 per week is often worth more as this provides a guaranteed cash flow with a large stable team.
www.salonsales.net.au | 1300 366 521
Hair Biz Year 14 Issue 1
• A totally managed salon (owner does nothing on a day to day basis) is worth much more and these salons are often highly sort after. • An outstanding long lease, low rent for the position or high traffic flow is also a premium. • Detailed Policy & Procedures with regards to every aspect of the business, implemented on a daily basis and user friendly also add value. If you combine some of these factors above you may be able to achieve a net profit multiple of 2.5 times net profit. We have seen many salons sell for these figures because they are such a good investment for a buyer. If you are thinking of selling your salon in the next few years it is definitely a good idea to have a confidential chat with these guys as they truly are the best in the Biz. Call Benchmark today – 1300 366 521 or check out their website at salonsales.net.au
CALL 1300 366 521 TO SELL YOUR SALON WITH AUSTRALIAâ€™S AWARD WINNING TEAM OF BUSINESS BROKERS REIA
www.salonsales.net.au | 1300 366 521
SIMPLE EFFECTIVE STEPS TO MAP OUT YOUR GOALS FOR 2020 By Julie Piantadosi
I just love a new year. And a new diary, a clean page to start over, to re-focus, debrief and plan ahead for a successful profitable year ahead. Start by thinking about what the end of your year is going to look like financially and start planning at the beginning of the year. Too often I hear salon owners who are stressed and concerned about their financial state towards the end of the year. To avoid that, we need to start now. Being organised and being prepared for anything in salon life is vital for any business owner, because let’s face it, we all know that in salon business, anything can happen! I want you to be mindful about why you’re in business. We don’t go into business to buy our self a job, because that’s crazy. We go into business because we want to become better, be successful, make more money, provide a better lifestyle for our family. A great question to ask yourself when mapping out plans or making important decisions in your business is: 1. will this make me money? 2. will this make me happy? Running a salon in 2020 is extremely difficult, and if you’re leading people, then it’s even more difficult. Throw looking after a family into the mix and now you almost have a recipe for disaster! This is why having structure, clear goals and a positive mindset is the only way you’re going to survive. But I don’t want you to just survive, I want you to thrive. Here are here are a few simple steps to help you have a successful year ahead: 86
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1. DEBRIEF ON THE PREVIOUS YEAR
This means making a list of all the things you did for your business that were successful. These are the things you want to keep doing in the year ahead. Golden rule 101: never fix what is not broken. Next, write down the things that you did as the business owner that you wish you had done differently. What didn’t go as planned, and don’t you want to happen again in 2020? This process will ensure you don’t bring baggage and negativity from our previous year into the year ahead.
2. YOUR FREEDOM METRIC
This is the amount of money that you need and want to live the lifestyle you deserve. The amount you need to give you financial freedom, to be able to pay all your bills and do the things that you want to do whether that’s a vacation for your family twice a year whether it means buying an investment property or whether it means just having enough money in the bank to buy a new hot water system. This amount is going to be different for every single one of us but you need to find the right amount of money which is your freedom metric, because this is what I want you to focus on. If you can’t see this figure in your mind then how can you achieve the financial freedom you long for? Write this figure down
3. RE-INVENT EVERYTHING
A new year gives us an opportunity to redo and rewrite everything. This is a great time to revisit your policies and procedures, look at what is working and what is not working, update everything and importantly set aside dates throughout the year to sit down with
your team and go over everything from your core values, the reason why your salon exists, and importantly the reason why clients should come and spend money in your salon. Clear policies and procedures give everybody the same guidelines and expectations, but these need to be re-visited often, updated and re-trained. This is also a great time to revisit all your salon documents from staff appraisals to new client letters, to marketing letters, so set aside some time to go through and update all these important things. Keep in mind that there is no point in creating plans, systems and documents if you don’t set aside the time to train them into your people. You need to have regular team meetings where we come together as a team to focus on our strengths, the things that we do really well, and also our weaknesses, the things we need to do better.
4. YOUR BREAKEVEN DOLLARS
Now this is the amount of money you need every week to open the doors and includes your wages, your stock, your telephone, your tea and coffee, super, GST, payroll, everything! How much does it cost to open the doors every single week? Now if you’ve done this a while ago then it’s time to revisit it. Everybody in the team needs to know this amount of money. This is the goal every single week. When you work in a hair salon, your job is to make every single guest look and feel amazing and you have to be profitable- after all, nobody wants to work for the salon who is about to go broke! Then break this weekly dollar amount into daily dollar amounts now gives us clarity of what the goal is every day.
5. SHOP AROUND FOR EVERYTHING
What this means is to make sure that you are getting the best value for your dollars spent. If you’ve been with the same product company for a long time, perhaps it’s time to shop around. Just like it’s tough for we salon owners right now, it is also tough for the product companies, and this could possibly be the very best time to get yourself the best deals possible. But saving money isn’t the only thing to look for in a product company. Do you want support? Do you want training? Do you want somebody to sit with you and go over your sales? Different companies will offer different tools, and many will actually offer you business support as well. It’s not always about shopping around for the best price; it’s about the added value. And I would like to add here how important it is to do business with people who you actually like. What are the things that are important to you? Find a company who shares the same values and beliefs that you do. This is also a great time to shop around for your insurances; it doesn’t matter what you spend money on, just be sure to get the most value for your dollar.
6. SET IMPORTANT DATES ASIDE
Write down all the important dates for the next 12 months in your diary and put them up in the back room, so you can be sure to let every team member know what important dates are coming up. Set aside your regular team meetings, your staff appraisals, and your trainings: not just technical training; be sure to set aside time to teach and coach every single team member how you want your clients to feel. Do you want your staff to introduce themselves immediately when the client walks through the door? When would you like them to talk about products? When would you like them to rebook their clients? This non-technical training is vital and it’s super important that you set aside regular scheduled sessions to deliver this throughout the entire year. Many salon owners will hold their own miniretreat for the team; usually mid-year and it’s a great opportunity to take your team away for a cost-effective weekend where you can spend quality time together mapping out their goals and offering them some personal and professional development. You could even bring in a yoga instructor for some added fun! These retreats are super bonding and really empower the team be the best they can be.
7. MARKETING CALENDAR
Imagine having 12 months of ready-to-go marketing ready to execute at the time that you need. Now remember, marketing in your business is like a volume button- you need to know when to turn it up and you need to know when to turn it down. In busy times, marketing may not be important to you, but marketing becomes super important in quiet times and in particularly when hiring a brand-new team member who needs a clientele. This is when you would turn the volume up.
Being organised and systemised with your marketing is vital. It is not just about social media; it is not just about regular posting and updating. It’s also about marketing to your existing clients who already love you. These are the easiest clients to market to because they already trust you. You need to market to new prospective clients and have a promotion ready for most of the events throughout the year, like school formals, Valentine’s Day, Easter and Christmas for example. And be sure to offer every single new client into your business a lovely welcome kit. This can be a bag or a box that has some complimentary goodies for the new client and importantly a welcome letter with an attached call to action offer. As the business owner, it is your job to be the marketer of your own business and to pay close attention to your marketing, your clear goals and plans as the4se bare what will enable you to achieve your financial freedom metric. How many new clients do you need to achieve this? How much money do you want your existing clients to be spending on their visits? All these KPIs are super important to test, measure and monitor, but please remember to just monitor no more than 5 KPIs at once.
8. HOLD YOURSELF ACCOUNTABLE FOR EVERYTHING AND BE AN INSPIRATIONAL LEADER
There is no such thing as a bad team, just poor leadership. This is sometimes the hardest pill for a salon owners to swallow. We are responsible and we are accountable for everything that’s happening within our salon. If your team aren’t performing, it’s because you need to work harder to teach your team exactly what you want them to do. If you are not achieving the dollars you so desperately deserve, then it’s time to do different things. There is no easy ladder to salon success. It’s hard work. This is also a great time of the year to work on your strengths. What are the things about yourself as the leader that you do really, really well and what are things about yourself, as the leader ,that you wish you had the ability to do differently? It’s about making no excuses and taking action so that you can lead your team in the right direction with clear common goals.
9. CHECK ON YOUR TEAM AND MAKE SURE EVERYBODY IS ROWING IN THE RIGHT DIRECTION.
The most important trait every single person in your team needs to possess is to believe in you, their boss, their leader, their mentor and their trainer. Too often in our industry we get told when our people aren’t doing what we want them to do, to simply get rid of them. This is why we have such high turnover of staff. Rather than have the mindset to get rid of the people who don’t do the things you want them to do, why don’t you take the time and the resources to coach them to be the best they can be?
We employ humans, not robots, so they will make mistakes, they will run late. they will take sick days when they’re not sick and sometimes they will ask themselves, ‘Do I really want to be here today?’ Nobody is perfect. Choose your battles. One thing that should always be unconditional is your exceptional customer service experience. It’s vital that you maintain your salon standards and this is a battle you do want to fight. But staff not wearing the right shoes occasionally, in hindsight, is really not a big deal. Our job as a leader is to coach our people up and this time can often be exhausting, but when you put the time and the effort in, the results are outstanding. The only time I would ever suggest to coach somebody out of your salon is if they don’t believe in you the leader, because no amount of coaching or training will change this. Therefore communication as a leader is vital; it’s really important to be able to speak and be heard.
10. LOOK AFTER YOURSELF BECAUSE NOBODY ELSE IS COMING TO SAVE YOU.
Being a salon owner is lonely sometimes. It feels like you have the weight of the world on your shoulders and sometimes you actually do. Therefore, taking care of you is probably one of the most important things you can do for yourself and for the well-being of those around you. I always suggest a minimum of two hours every single week doing something that sparks your joy, something that sets your heart on fire, something that gives you pure happiness. No doubt we have all heard the announcements while sitting on an aircraft before take-off: ‘In the event of an unexpected emergency, put your own oxygen mask on before helping those around you.’ These words resonate so well for me. You are no good to anybody else unless you’re good and kind to yourself first. Running a salon in 2020 is difficult but when you put continuous plans in place and you’re vigilant about what might happen and you are prepared for anything and everything, then you know it’s going to be a great year ahead. We are in the best industry in the world. We have the ability to change the way people look and feel on the inside and on the outside and when you do that really, really well, better than all the other salons around you, then you can charge whatever you want because the client knows you’re worth it. And always remember those two important questions when making business decisions.. will this make me money, and will this make me happy Have an amazing year ahead. You’ve got this! Julie Piantadosi is a business coach and consultant and if you would like to know more please contact Julie@totalsalonsolutiosn.com
Hair Biz Year 14 Issue 1
PHOREST INDUSTRY REPORT
Have you ever considered closing up shop and throwing in the towel? Well, you’re not alone! If a recent industry report is anything to go by, it seems that almost half of salon owners have thought about closing their salon. Many people dream of setting up their own hair or beauty salon, but turning that dream into a reality, learning the ropes of business and people management, and making it work when your livelihood depends on it, can often leave salon owners hampered by feelings of selfdoubt, and overwhelmed by the weight of those responsibilities. Wanting to better understand the issues that keep their salon owner clients up at night, Phorest Salon Software recently surveyed over 1,000 salon owners to identify the challenges that we find toughest to deal with and that have the most impact on our business. Of the 1,000 salon owners surveyed around the world, almost half (45%) have seriously considered giving up at some stage throughout the process and the majority of those were considering this option when their salon was already well-established, and presumably through the most difficult period at 3 or more years into business. That’s an enormous proportion of our industry business owners under significant amounts of stress! So what are the specific issues that get us so overwhelmed that we consider packing it in?
1. STAFF MANAGEMENT.
Phorest’s research revealed that almost 1/3 (32%) of salon owners found finding, hiring and managing staff to be the most challenging
aspect of their jobs, making this the number one concern of salon owners today. Specifically: • 59% said finding skilled staff was most challenging • 51% said getting staff to recommend, retail and rebook was their number one concern • 25% said motivating and retaining staff was their biggest issue • 23% found ongoing training the number one problem • 16% reported absenteeism as the issue causing them the most stress
2. FINANCIALS AND GENERAL ADMINISTRATION
Following staff management, external factors like high rents, tax obligations and recession or economic difficulty caused 22% to almost give up hope, adding layers of extra stress to the daily task of caring for client’s hair. 10% of salon owners said that they just couldn’t keep up with the administration and accounting tasks required to keep the business running well and 19% reported that as a result of all this, they hated that
their passion for hair or beauty had become a chore.
12% or 1 in 8 salon owners found the continual marketing required to grow their business in this world of digital strategy and social media just too taxing for them to manage in addition to their other responsibilities. Add to these tasks the challenge of also juggling family responsibilities and managing a home and we can easily see why we all might feel a little exhausted at this time of year! What’s The Answer? Ronan Perceval, CEO of Phorest Salon Software, said, “Salon professionals spend a lot of their time lending a supportive ear to the clients in their chair, but when it comes to having someone they can lean on for support, being an owner or manager of a salon business can be lonely and isolating”. To try to combat these struggles and to help salon owners strengthen their skills as business leaders, Phorest have created a number of tools and initiatives available free of charge to all salon owners (not just Phorest clients) plus a salon mentorship hub, where salon owners can book a free consultation with a topic expert of their choice. You can find those resources at www.phorest.com
SOLVING OUR SKILLS SHORTAGE LOBBYING FOR CHANGE By Sandy Chong, CEO of the AHC
Many may be aware of the recent changes to Australia’s temporary skilled migration program, including the abolition and replacement of the 457 visa and the permanent employer sponsored skilled migration program. With highly skilled staff thin on the ground in our country, many salons have looked at the option of sponsoring international staff, and, due to its longer duration, the 457 visa was an effective tool to address the skills shortage and its impact on Australian salon businesses. With this visa no longer an option, salons are once again, struggling to attract the skilled employees required to support business growth. Working on behalf of the industry, Australian Hairdressing Council CEO, Sandy Chong, recently submitted a briefing to government, providing information about the significant skills shortage impacting our industry, the reasons for the shortage and the financial, economic and social ramifications on the hairdressing and barber industry in Australia. The purpose of the submission is to lobby for recommendations and changes to the 482 Visa for our industry, to provide a more workable solution to current staffing challenges. Specifically, the submission petitioned the government to remove the hairdressing and barber industry from the ‘Short Term Skilled Occupation’ list and place it instead on the ‘Medium and Long Term Skilled Strategic’ list with a pathway to residency, so that skilled, international stylists would have an attractive opportunity to potentially relocate and work in Australian salons, if desired. To support the proposal, a call was put out to the industry for 100 submissions from Australian salons detailing the impact of this issue on their business and you, the industry, responded in droves. More than 200 salon owners provided extensive, valuable and pragmatic submissions explaining the extent and impact of the current skills shortage in the hairdressing and barbering industry and the urgent need for overseas workers to address the shortage.
more apprentices, even when they need them. 2. Predominantly female workforce. The hairdressing and barber industries are predominantly comprised of women and a significant number of employees in the industry take time away from their careers to have children and raise families. Furthermore, women overwhelmingly tend to be the primary (family) carers for older, infirm or disabled members of their families. The need for parental leave during these years further reduces the number of available experienced and senior stylists in the industry. 3. Increase in sole operators. Salon owners reported that some female employees never return to their salon jobs after having children. This situation permanently reduces the already limited number of experienced and senior stylists in the industry. In addition, there is an increasing trend in hairdressers and barbers who have children resigning from a salon job and either working from home (legitimately as a registered business or as part of the black (cash) economy) or working in a ‘rent-a-chair’ arrangement (as an independent contractor)
The main reasons given for the current skills shortage included:
While this trend enables hairdressers and barbers to work hours that accommodate their family commitments, it results in a lack of investment in future apprentices and skills growth within the industry, as sole operators rarely have time to run a business and carry out hairdressing / barbering services as well as train and manage an apprentice or a junior stylist. Due to compliance and other costs, sole operators are also unlikely to hire or develop junior stylists.
1. Apprenticeship requirements. The employment and training of apprentices requires significant financial commitment by salon owners and whilst many ethical and responsible salons are continuing to engage apprentices, the requirement for salons to employ a senior stylist for each apprentice employed means that in the current employment climate and shortage of experienced and senior stylists, salons are restricted from taking on
4. Lack of ‘job-ready’ workers. The number of qualified, experienced and capable stylists has become diluted as a result of a vocational and education system that produces qualified but inexperienced workers with substandard practical skills. Reputable salons and salon owners are understandably unwilling to hire graduates with little or no onthe job (practical) experience, particularly given concerns regarding consumer safety.
Similarly, it is unreasonable to expect responsible businesses to hire graduates at Stylist-level Award wages if such graduates require additional training because they did not undertake on-the-job (practical) training as part of their qualification. 5. Decline in apprenticeship completions. While the number of apprenticeship commencements has declined by more than 50% since 2010, the more concerning statistics relate to completion of apprenticeships, which has also declined by more than 50% since 2010.2 Although both the Australian Hairdressing Council and the industry are developing and implementing strategies to lift the rates of both apprenticeship commencements and completions, it will be at least 10 years before the flow through of new entrants into the industry could start to meet the demand for skilled and experienced workers. All submissions have been sent to the Department of Education, Department of Skills and Migration, the Hon David Coleman MP and the Hon Steve Irons MP with the decision on visa recommendations to be announced in March.
Hair Biz Year 14 Issue 1
NAILING YOUR INSTAGRAM CONTENT
By Nicole Healy, Melbourne Hair Blogger
2020 is here and what better time to set up your Social Media Goals? I am going to give you some of my best tips for Instagram and how to create actionable steps to create #businessgoals for this new decade! Firstly, before you read on, grab a pen, a notepad and have your Instagram open, because I want you to start the planning now! Reflecting on the year that was is the first and most important part to track your growth on Instagram. You need to note what content worked and what didn’t so you know what you need to be posting more of! Instagram offers users with a Business Account access to ‘Insight’ stats for those with over 100 followers. This tool is a fantastic way to track your content, activity and audience demographics to see who you’re targeting and what they like seeing. In the Content Bar in ‘Insights’, you will see Posts and “See All” – this tab will allow you to see your statistics by year, by months and by 7 days – at the end of every month, I always go back and see what worked and what didn’t work on Instagram and see what types of posts got the most impressions and reach. • Impressions being the amount of potential feeds your post has been seen on • Reach is the total amount of people who scrolled past your post on their feed Impressions and reach are key components which determine what the Instagram algorithm wants to show to your online community. These metrics are calculated according to an estimate of people who have seen your posts. The posts with the highest amount of impressions and reach are the types of content you need to keep posting. Now, I want you to write down the type of content that gained the most impressions and also the type of content that achieved the most reach and set a weekly goal to keep consistently posting that type of content. Remember – your posts need to be Inspiring, educational and entertaining every single time, to win trust and build relationships with your online community. The content essentially is what needs to stop users scrolling through their feed and pay attention to your posts. You need crystal clear, high-quality images and video to make sure you stand out. 90
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If your content is even just the slightest bit blurry, it won’t make people stop mid-scroll. Think about what makes you follow someone on Instagram and why you continue to do so. • Quality Images/Videos • How-To Tutorials • Entertaining Content that may be funny or relatable Once you have caught their attention, this is where building your captions comes into play so they can add extra value to your post. You may use a short and witty one-liner to draw them in, with the rest of the caption being educational or relatable, offering them the chance to leave a comment. Instagram is a RELATIONSHIP & NETWORK building tool! People forget to be SOCIAL on social media. Don’t fall into the trap of trying to sell, sell, sell. Instagram is all about building conversations around posts! When creating a caption, you might choose to break your information into numbered dot points and ask followers to leave a comment with the number (dot point) that most relates to them. Here’s an example of a recent post of mine. The text was actually in the image itself, but you could also use the caption space to ask clients what type of client they are or how often they usually go between appointments to get conversation flowing and make it entertaining. E.g.: “What type of Hairdresser are you?” 1. The quiet one who keeps to themselves 2. The loud one that clients love and is remembered as ‘the loud one’ 3. The hippy who only uses organic, vegan products 4. The one who chats to clients about their whole personal life 5. The one that all the Nanna’s love You will also find that creating IGTV content will now get you the best reach and more eyeballs watching you on the platform. The trick with this is, don’t make it too long! If your video is longer than 1min 30sec, people will
start to drop off after a minute. The attention span of most people is extremely low, so it’s key that in the first 5 seconds you grab their attention and make the most impact in order for them to keep watching and interested in your video. Just like when you’re watching TV, if the show you’re watching is too boring, you’ll flick channels. No one has time for watching boring contentwe’ll keep channel surfing until something grabs our attention and then we get sucked in, wanting more and more. What makes you get addicted to a TV show? What makes you keep watching people you follow on Instagram? I follow most hairdressers because they entertain me – they make me laugh or I can relate to them or learn something new. Showing the same hairstyles and hair colour in photo form is no longer good enough; you need to be smashing out valuable content that’s so attractive and eye catching that magazines and reposting accounts want to share you online and get you seen by everyone! To book an Instagram Training class with Nicole head to www.melbournehairblogger.com/ education or email melbournehairblogger@ gmail.com
• Verbena • Lavender Full Energetic • Lavender Violet Correction • Orange Flower • Green Tea • Helichrysum • Rose • Rosemary • Iris • Grapefruit
Crème traitement nourrissant de Rose
Rose Nourishing Treatment
ROSE: The rose essential oil is the most expensive in the world, known as “the queen of essential oils” or “liquid gold”. Blended to be used on hair to create an alluring and elegant look. Its lingering fragrance leaves infinite love and romantic imagination.
ROSE EXTRACT, ALOE LEAF EXTRACT. GINKGO BILOBA LEAF EXTRACT
Crème traitement nourrissant de Rose
Grapefruit Straighten Treatment
GRAPEFRUIT: Rich in nutrients, grapefruit has precious vitamin P, C and soluble cellulose. A perfect fruit not only for disease prevention but also for beauty. Now we use it into hair care products to create straight beauty for your hair.
GRAPEFRUIT EXTRACT, HYDROLYZED WHEAT PROTEIN.GINKGO BILOBA LEAF EXTRACT
ANGEL En Provence
GAINING CLARITY FOR THE NEW YEAR
By Dwight Hodge
Here you are reading this and it’s a new year. Welcome to 2020. A fresh year began as you turned the calendar over, revealing not only a new month but also potentially new learnings to implement into your salon, because you want to be the best leader and salon owner you can be.
One of the many challenges of running a salon business is having the ability to get ‘down and dirty’ in the day to day fun of your salon, then flying up to observe and create the strategy to achieve your success. Do you have the flexibility to view multiple perspectives? Can you walk amongst the trees while also viewing the forest from above? Read on if you face this challenge and want 2020 to be your best year. Or have you gained the clarity needed to smash your goals and propel your business to fantastic new heights? OK! Maybe you’ve heard of this goal setting process before and maybe you haven’t, but for those of you playing at home, I am going to start from the beginning. Before we commence, there are two pieces of advice I need to share with you to make sure you get the most value out of this exercise as possible: 1. Follow the process in the order that it’s read. For best results, stick to the process even if it isn’t the way you instinctively feel; 2. If you only take one thing from this article, please make it this: whatever your desired goal, for you and your salon, it’s perfect. I want you to read that again! Whatever your desired goal, it’s perfect. What I mean by that is, uncover what it is that you truly want, while doing no harm to others, and you will live a happy fulfilled life. Take the time you need and lean into the discomfort you may feel, in searching within yourself to find it. Those feelings of discomfort are golden. Think about this for a moment; when you’re in your comfort zone, you are….. comfortable. However, there is no learning and 92
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growth to be found in comfort. To dig deep within yourself and uncover what you really want, is then logically uncomfortable, right? Embrace that discomfort; enjoy it, bask in it, push into it, as that is where the golden nuggets of discovery are found. Uncover what you desire, and you will discover the joy of fulfilment and purpose. So often people set goals based on what they think they should do, not what they want to do. You can be tainted by ideas and expectations of others, constructing an idea of success based on others and what we perceive society to deem as successful. Don’t do it! Uncover what you want to do and go for it!
Let’s begin. Follow these 5 simple steps and you will have uncovered the most detailed and specific goal you have set, with clarity and focus, knowing the necessary moves you need to make to achieve it. Here we go: 1. Decide 2. Create 3. Reverse 4. Review 5. Do! Decide - What is your 2020 goal and the specific date you will achieve it by? You need to write your goal in the positive and in the present tense, as if you have already achieved it. You’ll see an example below.
Create - A detailed picture or movie in your mind of what you see when you achieve your goal. What does it look like, sound like, feel like? Now that you have created the picture or movie, what is the exact moment you realise you have achieved your goal? I don’t want you to be dissociated, viewing the picture or movie as if you are watching yourself in it. Instead be associated, viewing the picture or movie through your own eyes, as if you are looking through the eyes of the actor playing you in the movie.
backwards from your goal date to today, it’s time to review the steps in chronological order. Beginning from today, read through all the steps you’ve uncovered and make sure that it’s right for you.
Write down what you see, hear, feel so that when you do it, you know you have achieved your goal.
Do! You guessed it, now go and do the work, follow your path and strategy and achieve your goal.
Reverse - Work backwards from your goal, uncovering the steps you need to take to achieve it. I know what you’re thinking, but remember you agreed to follow the process! To help uncover the steps you need to take ask yourself one question:
Do and Don’t for writing your goal • Writing your goal in the positive and present state
“What is the one thing I need to do before I achieve my goal? Now that you have uncovered the one thing you need to do before you achieve your goal, ask yourself again “What’s the one thing I need to do before I achieve ‘X’?” “X” refers to the step you have just uncovered. Continue this process asking yourself “What’s the one thing I need to do before I achieve “X”? Until you exhaust the list of things you need to do, and by that I mean the last step you uncovered is the very next thing you need to do, like right now! Review - As you have now uncovered all the steps needed to achieve your goal, working
At this point, if you sense that you need to add a step, remove a step, or maybe alter the order of the steps, do whatever is needed to feel fully congruent with the outcome you have created. When it looks, sounds, and feels right for you, congratulations! You have just outlined what you need to do to achieve your goal.
Example: Don’t On the 23rd December 2020 I will stop wasting time and energy on dumb things that stop me growing my business and reaching my goal of adding $3,000 to my weekly turnover. Do It is the 23/12/2020 and the salon team are productive and efficient. The atmosphere in the salon is one of unity and the salon has been rated number 1 for client experience. We are averaging $13,000 per week in services and $2,000 in retail sales. The interesting outcome when following the above goal setting process and working in reverse, backwards from your goal to today, is that you uncover a completely different set of steps than working from today forward towards your goal. The steps uncovered in
reverse surprisingly, once complete, give you greater clarity and focus on the right steps to follow. Let’s flip it! You have followed the steps above, 1 Decide, 2 Create but then instead of 3 Reversing you choose 3 Forward. You decide what you need to do first working forward to your goal. Your goal is; It is the 23/12/2020 and the salon team are productive and efficient. The atmosphere in the salon is one of unity and the salon has been rated number 1 for client experience. We are averaging $13,000 per week in services and $2,000 in retail sales. What is the one thing you need to do right now with your next client to achieve your goal? And then? You can’t stand amongst the trees and simultaneously look down from above viewing the entire forest seeing the way through to your goal. You need to fly up above the forest working backwards down into the trees to now. You have now set your goal and the steps to achieve it. As the weeks roll into months and you continue to turn the calendar over revealing a new month and new learnings which you’ve implemented into your salon, your progress and results gain pace and you gain momentum and accelerate closer and closer to your goal. It’s Saturday 23rd of December and… Dwight Hodge – The Creative Leader works with salon owners to master the 4 S’s of salon success. Self – Strategy – Squad – Success. If you’ve seen value in this article reach out, now and learn more. dwight@dwighthodge. com www.dwighthodge.com Hair Biz Year 14 Issue 1
THINKING SMART ‘PHONE’ HOW A MOBILE STRATEGY COULD BE THE NEW LOOK FOR YOUR HAIRDRESSING BUSINESS By Jill Schoolenberg The smartphone has evolved substantially in recent years, and is changing the way the way we live, work and shop. Smartphones and their ability to connect people to their favourite businesses whenever and wherever they are, can present significant opportunities for hairdressing businesses to interact with their clients. Whether it’s on our daily commute, before bed or if we’re a few minutes early for a social event, many of our idle minutes are spent on our phones. We are searching for that evening’s dinner recipe, browsing holiday gift ideas and, yes, seeking inspiration for, and booking, that next hair appointment. Those minutes add up. So much so, in fact, that smartphones now serve as the primary device that many use to access the internet. So, if you’re a hairdresser or salon owner considering ways to increase your reach with clients and help grow your business, an effective mobile strategy could be a good place to start. Here are a few strategies you might want to consider. Make your website mobile-friendly Research shows that 72 per cent of Australians use their mobile phone to make purchases or book services. And what’s more, nearly half (48%) do so every single week. Given consumer’s tendencies to use their mobile phones, a mobile-friendly website could be a great tool to help you reach more people, build awareness in your business and, ultimately, reach more clients via the channels they use most. It’s perhaps important to first note that a great desktop website doesn’t automatically translate into a great mobile site. One of the first things to consider is whether your website is ‘responsive’ for mobile screens. Responsive design means that - from desktop to tablet and smartphone - no matter how big the display is, or what type of device it is, your website will fit the screen and present the information clearly. To test whether your website is responsive on mobile, navigate to your site on your smartphone and ask yourself how it looks. For example, if your desktop website is complex, make the important information easier to find on the mobile version. If images of hairstyles are high resolution, consider compressing them for mobile devices so the pages load faster. And if you have to zoom in to read the text, try using a bigger font, and be more succinct with your words. Considering you have less space than on your desktop website, you might want to think about 94
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presenting a slightly simpler version on mobile. For example, you could prioritise a few simple pages such as ‘about us’, include a few beautiful images of the hairstyles and services you offer, a handful of positive reviews and a ‘book now’ function. When your audience is on the go, they don’t have endless time to search, scroll and zoom in and out. So, prioritise the crucial information about your business and keep your mobile version simple, sleek and user-friendly. Consider your social media presence Like a mobile-optimised website, social media can be another great way to both engage with your existing clients, and reach new ones too. With 81 per cent of Australians accessing social media networks from their smartphone, it’s an extremely useful part of your mobile marketing strategy. For example, 80% of Instagram users follow a business account. For businesses within the hairdressing industry, your services are often visually appealing, so Instagram could be a very effective platform to showcase the beautiful hairstyles you create. By posting both images and regularly updating your business’ Instagram Story you can engage with your social media audience, while also positing beautiful content that promotes your services. While Instagram is, perhaps, one of the strongest ways to connect with potential clients, there are other social platforms that can help you connect with a different type of audience. LinkedIn, for example, can be a great way to connect with professional contacts such as suppliers, other businesses and industry figures with thoughtleadership discussion about your business and your industry. Email marketing - Discounts and promotions Discounts and promotions can be a great way to reward your clients and incentivise loyalty. Email marketing is an affordable and relatively easy way to promote your services and help to increase leads. You could, for example, send a targeted email to your regular clients offering a promotion or coupon if they refer a friend. Or, to help build a stronger personal relationship
with them, you could also consider offering them a special treat on their birthday. Not only does this offer value, it demonstrates on a more personal level that they are a valued part of your business. Try not to bombard clients with spam, though - be selective with the emails you send and the offers you promote, and always provide the option to opt out of the emails. Managing Online Customer Service Needs To help stay better connected with your clients, you can consider the use of engagement software such as chatbots on your website. Chatbots can be programmed with targeted predefined answers to routine questions and can handle large volumes of conversations with online customers. For your clients, this can be an advantage because they can get instant answers to their questions (such as opening hours, services offered, parking details) at any time, without needing to wait to speak to a person. When competition is high, if your business can’t assist them in a timely manner, you could see potential clients turn to another business. Chatbots, however, provide your business with an additional channel to help provide timely customer service to help increase the appeal of your business. Advances in smartphone mobile technology are helping to raise the standards for what hairdressers and salons can achieve through their online presence. So, to help reach the growing number of current and potential clients who use their mobiles to shop and do business, committing to a mobile strategy could help you keep your salon chairs and appointment registers busier all year round. Jill Schoolenberg is the Regional President for Australia, Canada and Latin America at GoDaddy. GoDaddy is the company empowering everyday entrepreneurs. For simple tech solutions to help make your life as a business owner easier, visit godaddy.com.au
(Apprenticeship training and Fee-for-ServiceVocational programs)
(Apprenticeship training and Fee-for-ServiceVocational programs)
Barber Pathway Program Refresher Courses (tailored to your needs) Gap Training RPL Program Trade Skills Assessment & Gap Training (TSAGT)
THE PERFECT SALON MANAGER By Caitlyn Menzel
Who is the perfect salon manager and how do I know when I need one? That is the question! I can tell you from experience, that if you are on the floor of your business more than 25 hours a week, and you have four or more full timers, it’s probably about time you start the search for a little helping hand… I’ll kick off this article by reminding you that relinquishing a bit of control, delegating some of the massive workload you have, and actually asking for help is absolutely not a sign of weakness. Even though you can feel like it after a mammoth day behind a chair creating some hair magic – you are not superman, so stop pretending that you are!
“I have so much experience, I am a boss at retailing, I bring with me all the experience in the world,” then you hire them, pay them well, and it takes them two hours to apply a halfhead of highlights, they’re a butcher with their thinning scissors, and they down sell the heck out of everyone. Yeah, them. That happens with applicants allllll the time.
I’m a huge advocate of hiring a manager slash work-wife to help you manage and motivate your team to achieve your business goals, but there is a process to getting this right, and some definite do’s and don’ts when you’re looking to seek some help!
What I love, is giving one (or more) of your existing colleagues the opportunity to climb up the proverbial ladder and into the leadership role you require. Often the person that you think is going to naturally be the best manager ever, is not, and on the contrary, who you think is just going to be an average worker bee, turns out to be one of your most productive motivators and leaders. I’m all about promoting staff upwards rather than hiring people directly into the top spot.
HIRING NEW VS GROWING UP
I don’t recommend hiring people directly into a management position who do not work for you already. The only exception to this is if you know their history and experience very well, and you have excellent references from previous bosses that you know and trust. Why? Because ‘great on paper’ people are far too common! You know, the ones who say in their application, 96
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As we know, it’s vital to reward effort and excellence and keep your dream team feeling loved and needed, and if they’re up to the task, provide the opportunity to them.
DECIDING WHO’S ‘THE ONE’
I guess a key point to this is, who is actually on your team? What are they great at? What are their goals? And the big one – do they want the extra workload and the responsibilities of a manager? Do they want to be your salon manager? Is leadership and a hike in position something they aspire to? The reason I ask, is because if they don’t want it, and I mean really want to be a manager, they’re never going to enjoy it or fulfil the role to the standard that you need them to. And the contrast to that is, for the staff who are keen as mustard to be the top dog, do they have what it takes? Are they naturally taking a load off your shoulders and slotting their way into a leadership role in your salon? Are they just not up to par? Is there something essential that you need in a manager that they just do not have? HOT TIP: don’t ever mistake longevity of employment with being the right fit for your Salon Manager. Loyalty, in terms of being a long-term hairstylist, doesn’t always mean
they have the correct traits you need for leadership. Sometimes, the perfect manager is an apprentice, or the newbie, or can even be the person who’s not a qualified stylist (the non-barber is the best manager in my barbershop, but a qualified stylist was the best manager for me when I owned a hair salon!)
THE ESSENTIAL SKILLS AND TRAITS
With personality types and strengths required for ‘the perfect salon manager’, there is no right or wrong answer here, because you have to decide who and what is going to work for you. It’s completely different for everyone, but I would recommend not having timid people. They need be strong, positive people who can handle their authority, but get shit done. A part of your manager’s role should be to ensure that ‘The Salon Bible’ (your salon’s operational guide – full of all your rules, how-to’s and systems) are being followed diligently, and the specific procedures and processes you have defined in your bible are being adhered to by your whole team. It’s paramount that your manager is supportive of your salon’s culture, core beliefs and values, and that the energy in the salon is always positive and productive, and they need to work with you to keep the vibes high! I feel that it’s important to add, depending on team size, roles required and how much time your managers have with clients. It is okay and can actually work really well when the role is split between two managers. When I used to own a salon, I had a ‘General Manager’; she handled all the behind-the-scenes stuff, admin coordination and stock, and a ‘Floor Manager’ who led the salon team, clients and dealt with training and motivation. For both of them, and the non-negotiable assets that I seek in team leaders I am hiring now, are: · Positive influence on the team · Enforces rules (even if they may not agree with them) · Organised and punctual · Impeccable dress · Ability to handle all situations (even the yucky nitty-gritty ones) · Salon awareness · Contributes suggestions and ideas · All over industry advances and trends · Leads by example
GETTING YOUR MANAGER GOING
Trial, trial, TRIAL! And again…… TRIAL! When you’re getting a new manager started in their role it’s important to give them an opportunity to (1) see if they’re cut out for the position, and (2) see if it is something they want to continue. The same as hiring anyone into your salon, a trial is there for a reason, to see if the dynamic works, and to ensure you’re both meeting the expectations of this employment relationship. Trialling a manager looks like this: giving them a few tasks, training them in how specifically you want those tasks to be completed, giving them time to do so (yes, time OFF clients to be the manager and do what you need) then following up with them to ensure they have no further questions and it’s done right. If they are nailing everything, add more. If they’re battling, consider if they are the one you need! You need to have a probationary period before you jump straight in to paying your new manager a bomb because many can talk-thetalk, but they can’t walk-the-walk, and because demoting is a much harder task than promoting!
I dodged a big bullet a few years back, trialling one of the most talented hairstylists I have ever employed to be my manager. She was confident and incredible in so many ways, but it turned out that she was a poor communicator, indecisive, technologically incapable, spontaneous, and crazy emotional …and leaders need to be the opposite of that! Had I not given her a practice run, it could’ve been disastrous. While there is so much more I could go into, these are my top four tips for hiring the best work-wife for you! Eliminate the risk of hiring the wrong person for the job by trialling every candidate, know exactly what you’re looking for and what you need before you even begin the search, hire the person who best balances your weaknesses and aligns with your vision, and the person who naturally proves to you they’re right. Happy hiring! We cover all of this and so much more in my ‘Salon Management Mastermind’ available at www.caitlynmenzel.com
Hair Biz Year 14 Issue 1
WHAT’S THE STORY YOU KEEP TELLING YOURSELF ABOUT YOUR BUSINESS? By Adrienne Varga
We each have our own story – our own belief that sits at the core of our business. Your story defines your business. The narrative you keep repeating in your mind when you think about your business, or keep telling others, becomes your reality. Take a moment to think about your story and write it down. Be honest with yourself. • What do you think of your business? • Do you like it? • Are you excited when you go to your salon? • Or does thinking about your team fill you with dread or joy? • Are you struggling to grow your business because of the economy, your hopeless team members and a string of bad luck? The truth is, we all share similar challenges when it comes to business. We have the same economical influence; we rely on our team and things will go wrong here and there. The key is understanding the drivers that actually impact your business story and your business success. Here are four key principles that do just that: 1. Failure Conscious Vs. Success Conscious Recognising which one you’re practising daily is critical. So, which one are you? If this sounds like you, you’re failure conscious: - you focus on telling everyone what went wrong, that it’s really hard these days to run a business and that everyone around you is hopeless - you believe that no one can do things as well as you can, so you have no choice but to work until you drop - you’ve been in business for so long, you already know everything - you feel other people giving you advice is just a waste of your time. If this sounds more like you, you’re success conscious: - you see problems as challenges and opportunities to overcome and grow - you focus on problem solving and finding new ways to improve every aspect of your business - you understand that everything changes and that you need to be open to making changes in your business and learning new ways to keep up with an ever-changing world - you know that you’re responsible for everything that’s happening in your business and in your life. 2. When you fight for your limitations, they are there for you to keep! 98
Hair Biz Year 14 Issue 1
The only limitations in your life are the limitations you create for yourself. Your limiting beliefs stay with you and lock you into your recent circumstances. While others are growing and kicking goals, you stagnate and eventually move backwards while the world keeps evolving around you. Do you have someone in your life who annoys the daylights out of you by constantly challenging your belief system and encouraging you to think and do things differently? We all have those people in our life. The good news is that the most annoying people are our greatest teachers. They’re doing us a favour by pushing us to our limits. Imagine if you stopped pushing back and actually considered their wise words. What if you let go and expanded your thinking? Your world is only as big as you allow yourself to extend. You have to think bigger to play a bigger game. 3. Fear is a valid feeling based on invalid pictures in your mind Most things we fear never happen, but your belief in them can ruin your business and your life. Being in a state of fear sucks the energy from you. You can’t think clearly so it’s hard to see things as they are. How would your business and life look if you could switch off your fear? Write it down. At first, it takes a lot of effort. You’re so used to the fear state that picturing a positive future is almost impossible. Do it anyway. Force yourself. Feel how the fear stops you imagining what’s possible, then push through it to the good stuff. Write it down and read it out for yourself every morning and every evening. Be persistent; your future depends on it. Slowly it will sneak into your everyday life. One day you’ll wonder: ‘Where has my fear gone?’ I promise, all your dreams are waiting for you the other side of your fear.
4. Poor thinking takes you to poor places in your life What’s really stopping you achieving your goals? It’s you. If you keep setting goals and never achieve them, they’re not big enough and not that important for you. Maybe your goals seem too far in the future and you can’t see a path to get there. So you give up before you start. When you’re setting your goals, make sure they’re big enough to excite you, yet small enough to be do-able. A goal without a ‘by’ date is just a plan. Sure, you’ll end up somewhere in life in 1, 3 or 5 years but without clarity on where you’re going, that somewhere will be a random place rather than the destination you deserve. To get to your dream destination, you need a map for your future. The good news is that you can start mapping out your future right now. It’s never too late. Decide on each goal and when you want to achieve it by. Break each goal down into smaller, exciting and do-able steps, and assign a ‘by’ date to each step. Once you achieve each small step, you only need to focus on the next step. The momentum of achieving these smaller steps will propel you forward. The thrill of making progress will be all yours. Don’t work on more than two goals at a time. If they’re big, focus on just one. When’s the best time to start goal setting? Well, when’s the best time to plant a tree? Twenty years ago. And when’s the second best time? Right now! What are you waiting for? It’s time to write your business a block-buster success story. For more salon wisdom email ZING Coach Adrienne Varga firstname.lastname@example.org or visit thezingproject.com.au
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HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...
Published on Jan 14, 2020
HAIR BIZ is the only magazine of its kind which offers a comprehensive look at both the business and image side of the hair industry. We pro...