Year 12 Issue 6
Re-engineered for professionals.
The new Professional edition
Pulse-width modulation Air Multiplier™ technology
Enables precise control of heating element.
Annular element construction Annular double-stack heating element allows a compact barrel without compromising heat generation.
The volume of the air drawn in is amplified by three times, producing a high-pressure, high-velocity jet of air.
Re-engineered Professional concentrator Wider and thinner for precision styling, with cool grip edges.
LED indicators Increased magnetic strength
Clearly shows selected settings, and filter cleaning prompt.
2x stronger magnetic attachments, for secure 360° hold.1
Protects hair from extreme heat damage
Compared to consumer model.
1
Intelligent heat control measures air temperature 20 times a second. Precise settings 3 speed settings and 4 heat settings, including cool shot.
Acoustically tuned One inaudible frequency. Quiet Mark accredited.
Light in the hand The 27mm diameter motor is uniquely positioned in the handle, for balance.
Airflow exit
Negative ions Charged particles in the air reduce static in the hair.
Aperture design reduces air rush noise. Constructed from liquid crystal polymer to ensure thermal stability.
Fast drying Dyson digital motor V9 spins at up to 110,000rpm. Vibration sound reduction mount A rubber isolation mount prevents the motor from vibrating against the inside of the handle, reducing the transfer of noise between the motor and the case.
Improved filter, built for salons Magnetic, removable and washable, with filter cleaning brush.
Longer cable 3.3 metres, for freer movement.
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SAVE THE DATE
2019 HAIRBIZ FORUM AND AHIA
HAIR BIZ Forum 2019
pm
10 am – 4.30
FAST PACED UN LIKE ANYTHING ELSE ON THE HAIRDR ESSING CALEND AR SSIONS!!
SE ONE DAY, 18
OVER 40 HAIR A RTISTS AND SPEAKERS OW BAG
DELEGATE SH
ONE ALL INCLUSIVE TICKET $249.00 Fully Catered with Lunch and Afternoon Tea Apprentice Price Available Discounted Early Bird Tickets Available from 1/11/18 – 31/12/18
FULL LINE UP ANNOUNCED SOON! International and National Line Up!
TICKETS ON SALE 1/11/18
www.hairbizforum.com.au
28TH APRIL 2019
THE STAR MARQUEE AND EVENT CENTRE, STAR CASINO, GOLD COAST QUEENSLAND
2019 AUSTRALIAN HAIR INDUSTRY AWARDS
OPEN FOR ONLINE ENTRY NOW!!
CATEGORIES Australian Salon Business of the Year Awarded to the best of the State Winners
VOTED AWARDS
State and National Wholesalers of the Year
NEW TO 2019
PLUS Care, Treat & Style Product Awards THE CATEGORIES
CARE
NOMINATED AWARDS
Salon Design has been split into 2 Categories
Best Shampoo and Conditioner pair
STATE SALON BUSINESS’ OF THE YEAR
Best Salon Design Award Extensive – Investment of over $200,000
Best Cream Treatment
Vidal Sassoon Humanitarian Award Hall of Fame
NSW/ACT Salon Business of the Year VIC/TAS Salon Business of the Year QLD Salon Business of the Year SA Salon Business of the Year WA/NT Salon Business of the Year
Salon Business Newcomer of the Year Best Barber Business of the Year Best Customer Care Best Marketing Business Director/Owner of the Year Salon Manager of the Year Salon Stylist of the Year Apprentice of the Year Best Salon Team of the Year Best Salon Training Best Franchised Salon
Best Salon Design Award Boutique – Investment of under $200,000 Independent Educator of the Year Best Business Performance of the Year (non-salon) Best Barber of the Year
TREAT STYLE
Best Ladies Styling Product. Entries can include: Styling Oil, Styling Cream/Paste or Texturiser and Best Men’s Styling Wax or Cream Entry Deadline: December 2018
ENTRY DEADLINE: 4TH FEBRUARY 2019 FINALISTS ANNOUNCED: 11TH MARCH 2019 GALA AWARDS DINNER: 28TH APRIL 2019
www.australianhairindustryawards.com.au
22 KMS Stylecolor
REGULARS 12 Editor’s Letter 24-28 Industry News 62-65 Beauty Shop 66-67 Christmas Shop
INTERNATIONAL FEATURE 14-16 Charlie Miller 18 Christophe Gaillet
FEATURE
CONTENTS
ON THE COVER
20 10 Minutes with Danny Pato 46 Warm is the New Ash By Kristina Russell 48 Glampalm welcomes Lorna Evans 76 The New Fountain of Youth By Simone Lee
SALON PROFILE 30 Stevie C Hair 32 Headcase Hair 34 Game Changers
EVENTS 36 Global Zoom 2018 38 De Lorenzo 2018 Aspya Conference 40 Mystique – The 36th Alternative Hair Show 58 Pierrot’s Model Search 2018
AUSTRALIAN HAIR INDUSTRY AWARDS 42 Rokstar Salon 44 The Fox & The Hair 46 Six Underground Media
www.kmshair.com @kmshairau
PRODUCT PROFILE 52 An Engineering Masterpiece – Dyson 54 Reign Supreme this Christmas – ghd 68 Dateline City 70 Nourish Your Hair with Nature – Marrakesh
EDUCATION 56 The Gino Fossano Scholarship By DCI Education
COLLECTION 60-61 AFRO by Kelly Angel for Craig Chapman Salon
BARBERING 72 Bridging the Gap 74 Mobile Barber Shop: Depot
BLOG SPOT 78 Linda Woodhead
80 Geoffrey Herberg 81 Marie Nieuwoudt 82 Tracey Hughes 84 Paul Frasca
BUSINESS 86 Seven Do’s & Don’ts – Award Submissions By Leanne Cutler 88 How to Connect with your Clients By Sara Berry
90 Breaking ‘Bad’ By Caitlyn Menzel 92 Your Salon is a Jigsaw By Simon Murray 94 How Mistakes Shape You As A Salon Owner By Lisa Conway 96 Back to Basics in Salon Education By Anthony Gray 98 Your Digital Presence By Estelle Oliveri
REIGN SUPREME THIS CHRISTMAS Give your hair the royal treatment with ghd’s innovative styling tools in this season’s coolest colour. The ghd glacial blue collection, available to order now. Contact your ghd Area Manager or email salessupport@ghdhair.com.au #ghdglacialblue #ghdsmart
HAIR BIZ PUBLISHER
Linda Woodhead linda@mochapublishing.com.au
EDITOR
Kym Krey kym@mochapublishing.com.au
ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au
EDITOR’S LETTER
ART DIRECTOR
Kellie Woodhead kellie@mochapublishing.com.au
ADMINISTRATION
Jess Richmond jess@mochapublishing.com.au
CONTRIBUTORS Kym Krey Linda Woodhead Kristina Russell Simone Lee Geoffrey Herberg Marie Nieuwoudt Tracey Hughes Paul Frasca Leanne Cutler Sara Berry Caitlyn Menzel Simon Murray Lisa Conway Anthony Gray Estelle Oliveri
OFFICE
PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au
DISTRIBUTION
Australia Post - Print Post 100005498
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PUBLISHED BY mocha publishing
PUBLISHERS OF
HAIR BIZ, Beauty Biz, Australain Image & Barber Shop Hair Biz is published four times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Hair Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Hair Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2018 mocha publishing All rights reserved.
Did you feel that? The little flutter in your stomach that comes with a mix of nerves, apprehension, excitement and anticipation. Like when something really big is about to happen? That’s right, people….. Christmas is right in front of us! If you haven’t done so already, time to click into commando mode and get that s@%t sorted! I’m guessing that you’re all over organising client’s appointments well in advance and probably rosters too, but have you thought about damage-control scenarios for when a client turns up 35 minutes late, your staff member calls in sick at 8.15am on a fully booked day, or your family arriving for Christmas lunch when you barely have the energy to crawl out of bed, let alone cook anything? Each of these crises has a solution, so now is the time to brainstorm ideas with your team, decide on your action plan and put steps in place to prevent as much as you can and recover quickly and smoothly from the rest, because you’re well prepared and everyone knows exactly what to do. Except the Christmas lunch scenario- that one you’ll likely have to solve without your team, so do yourself a favour and find a great local gourmet deli who can deliver your delicious Christmas lunch right to your door on Christmas Eve. (I won’t tell anyone you didn’t cook it!). While you’re at it, find yourself a cleaner and give yourself the gift of walking into your sparkling clean and fresh-smelling home after a massive 13-hour day, even just this once. If you can pay someone else less per hour than you could make yourself with a client, it just makes good sense to me to outsource, (support another local small business!) and allow yourself to focus on what’s most important to you right now. Speaking of what’s important, if you employ a wonderful apprentice, or know of one, the DCI Education Gino Fossano Scholarship could be a life-changing opportunity for them. Imagine being mentored by one of the industry’s most skilled craftsmen completely free of charge! You’ll read all about this wonderful act of legacy and giving back, inside. We introduce you to French Canadian international artist and multi-award winner, Christophe Gaillet and also Scotland’s Charlie Miller group who are celebrating
50 successful years in the industry. We also spend 10 Minutes With… New Zealand Hairdresser of the Year, Danny Pato- the first person to win that prestigious title 3 years in a row! Melbourne’s Steven Callus talks us through his amazing business journey and 10-year celebrations in our Local Salon Spotlight on Stevie C Hair, we honour John Pulitano and Vincent Nobile of Headcase Hair for their brilliant contribution for more than two decades and we welcome a new EdwardsandCo salon into the world in Surry Hills, Sydney! Simon Murray of Frog Coaching makes his Hair Biz debut with his article, ‘Your Salon Is A Jigsaw’, Sarah Berry and Hair Biz fav Estelle Oliveri have you covered with all things marketing, and Anthony Gray of MIG Training shares some great advice with his article on in-salon training. What else could you possibly need? Time to get reading, folks! Until next time……
Kym Krey Editor kym@mochapublishing.com.au
INTERNATIONAL FEATURE
50 YEARS | 5 SALONS | 22 AWARDS | 120 TEAM | 1 O.B.E
CHARLIEA Journey, MILLER A Brand 50 years ago, passion sparked a legend and set the hairdressing world alight. The years since have brought many changes, global recognition and prestigious awards with a tribe of equally passionate people joining the brand to continue the legacy. After founding the company in 1965 and working hard to build both business and reputation, Charlie and Janet Miller passed control of the business to their sons Jason and Joshua who were joined by Jason’s wife India and a 6th Director, Ian Blyth, all who have been instrumental in the brand’s ongoing success locally, nationally and internationally. Their client list has included the likes of Anna Wintour, Tilda Swinton, Charlie Theron, The Black Eyed Peas, Back Street Boys, Enrique Iglesias, Jane Seymour and Cherie Blair and their awards list is impressive to say the least. Founder, Charlie Miller was even the first Scottish hairdresser to be honoured with an OBE for services to hairdressing which he received at Holyrood Palace from Her Majesty the Queen in July 2012. With the brand celebrating 50 years of business success, we took time to discover more about the Charlie Miller story, with Hair Biz Editor Kym Krey speaking to Director Jason Miller recently.
HOW DID IT FEEL FOR YOU AND INDIA STEP UP AND TAKE ON RESPONSIBILITY FOR LEADING THE BRAND INTO THE FUTURE?
On the creative side of the business it’s always felt natural to us. We are both drawn to the same things aesthetically and we both have a need to create beauty in everything we do. Really, listening to each other is key as we can come from different angles so perhaps that’s where the secret lies. India and I met when she was a client in our salon and she was about to go to art college. We were both 19. I asked 14
Hair Biz Year 12 Issue 6
her to model for me as we were about to do our first international hair show at IBS New York. This opened her mind to the world of hairdressing. She dropped art college and since then we have had the most amazing journey together and, along the way, have had the opportunity to work with so many artistic people around the world. What has made it really work is the support from our family and teams. We are so fortunate to have so many talented people around us.
WHAT, DO YOU FEEL, HAS ENABLED YOU TO CONTINUE TO INNOVATE AND GROW THE BRAND OVER SUCH A LONG TIME?
My brother Josh and I are joint Managing Directors of Charlie Miller Hairdressing. About 7 years ago our dad (Charlie) said to us “You’re doing it all anyway so it’s time for me to step back and for you to take the reins”. Being able to work as a family, giving each other space and respect and constantly checking in with each other has been the magic ingredient. Josh is the business mind and we work very well together, sharing our vision for the future along with our dynamic office team and salon managers. Exciting times ahead!
WHAT HAVE YOU FOUND TO BE THE UNIQUE BENEFITS AND CHALLENGES OF BEING IN BUSINESS AS HUSBAND AND WIFE?
We worked in the same salon for 21 years before India moved to run one of our other salons. We now have different things to talk about after work! We get to spend a lot of
time together whether in our respective salons or travelling for shows. We share so much in common. We are so lucky. We are both very visual people, so hairdressing, fashion, art, food and travel is our passion. When our daughter and son were younger, travelling around the world for work was a challenge at times but our family support was brilliant and was always there. We do know when to switch off too and we know when each other needs to chill out.
YOU’VE PRESENTED SHOWS AND EDUCATION ALL AROUND THE WORLD, EVEN AT OUR VERY OWN SSH! EVENT IN AUSTRALIA. WHAT DO YOU LOVE MOST ABOUT THIS TYPE OF WORK?
Getting to be creative with no boundaries. Being inspired by other teams bursting with creativity and the challenge of, hopefully, impressing your peers. There are so many talented hairdressers throughout the world whom we admire. It’s an amazing industry! When we do a show, our aim is ‘hit the bullseye’. That means we want to impress the best hairdressers in the room. You instinctively know when you hit it and you know when you don’t!
WHAT WAS YOUR IMPRESSION OF AUSTRALIAN HAIRDRESSING WHEN YOU VISITED?
We first visited Australia with L’Oréal to do Hair Expo which was amazing! We very quickly got the picture that Australian hairdressers were passionate and there was a lot of serious talent around. A year later the awesome Robert Lobetta, whom we greatly admire and who has done many of our photo shoots over the years, asked us if we would do a show for Ssh! Having met Benni Tognini many times in London we were honoured and delighted to be asked to be part of something so unique. We then met Emiliano Vitale and the rest of the Ssh! team. It was a great coming together of artistic minds! Australian hairdressing is really impressive, it’s international.
YOU’VE PRESENTED AT MANY ICONIC INDUSTRY EVENTS. WERE THERE ANY NERVEWRACKING EXPERIENCES INVOLVED IN THOSE THAT YOU’D LIKE TO SHARE?
The most nerve-wracking thing is coming up with the creative goods and getting it all ready in time. Truthfully though, we’re not into getting nervous.
WHAT DO YOU FEEL HAS BEEN THE HIGHLIGHT OF YOUR CAREERS SO FAR?
Touring the USA with Redken on a 3-year programme in the late 80s has got to be up there. Touring with L’Oréal across 5 continents presenting 1001 Nights into the
“WE ARE BOTH DRAWN TO THE SAME THINGS AESTHETICALLY AND WE BOTH HAVE A NEED TO CREATE BEAUTY IN EVERYTHING WE DO” cont’d over page
cont’d from page 15
Future and entering the British Hairdressing Hall of Fame. And, being able to it together.
YOU’RE CALLED UPON FOR EDITORIAL PHOTOS SHOOTS BY SOME VERY PRESTIGIOUS TITLES SUCH AS VOGUE, SHE AND MARIE CLAIRE. FOR THOSE ASPIRING TO WORK WITH SIMILAR TITLES, WHAT’S THE SECRET TO BEING BOOKED FOR THOSE JOBS?
Having produced award-winning photographic collections since 1997, having travelled the world doing shows, seminars and workshops and having the amazing opportunity to be guest artists at some of the biggest hair events in Europe including the L’Oréal Colour Trophy and Mondial Coiffure Beauté really contributed to our credibility for innovation and creativity, in our work ethic and in our professionalism. It’s not a ‘given’ that editorial photo shoots will come your way - and we are not full-time session stylists – but we have been very lucky, mainly through L’Oréal, to have had the opportunity to work on these commissioned magazine shoots. Our work has also included ‘heading the looks’ for 9 consecutive years at the MTV Europe Music Awards after working with the organisers in Edinburgh on 2003. And, for the past 5 years, we’ve tended to the tresses of numerous A-listers, celebrities and VIPS for the Edinburgh International Film Festival. Two years ago, Jason’s long-time ambition to be a photographer came to fruition and he now gets behind the camera for salon shoots. This has allowed us to financially give other members of our artistic team the chance to create their own collections.
YOU’VE BEEN INDUCTED INTO THE BRITISH HAIRDRESSING AWARDS ‘HALL OF FAME’ AFTER WINNING THE BHA SCOTTISH HAIRDRESSER OF THE YEAR’ TITLE 3 TIMES. WHAT DID RECEIVING THIS HONOUR MEAN FOR YOU?
A total honour! And, a very proud moment in life. With that comes the honour of being asked to judge in the British Hairdressing Awards. It’s amazing to watch the continual growing talent coming out of British Hairdressing. The standard is so high, it’s a tough job to judge. 16
Hair Biz Year 12 Issue 6
YOU HOLD 14 BHAS ACROSS YOUR SALON TEAM, DEMONSTRATING CONSISTENTLY OUTSTANDING SKILL ACROSS MULTIPLE STAFF MEMBERS. WHAT’S THE KEY TO DEVELOPING SKILLS OF THIS LEVEL WITHIN YOUR TEAM?
Working as a team, sharing ideas and not being selfish with your creativity. Creating an atmosphere that’s healthy for people to grow in. Noticing people who have the hunger for it and giving them the opportunity.
WHEN YOU’RE NOT AT THE SALON, WHERE WOULD WE FIND YOU?
Walking our dog Arlo. Going to hot yoga. Enjoying good food with family and friends. Painting in our studio at home.
WHAT’S THE BEST ADVICE YOU’VE EVER RECEIVED (AND DID YOU TAKE IT?) From Charlie himself: behaving towards others with genuineness, empathy and warmth. These are our company values. The more focus we put on them, the better we do. We do as best we can.
WHAT’S THE FUNNIEST THING THAT’S EVER HAPPENED TO YOU AT WORK?
I was booked to do former American vice-president Al Gore’s hair for the Edinburgh International Television Festival in 2006 and when I got there, they had me booked as the make-up artist. I managed, and it’s too long a story to tell but we did laugh about it.
WHAT’S LEFT ON YOUR BUCKET LIST TO ACHIEVE?
Two more salons next year, a product line and building a house in Mallorca.
WHAT ADVICE WOULD YOU OFFER OTHER HAIRDRESSERS OR SALON OWNERS ASPIRING TO YOUR SUCCESS? Make sure it’s your total heart-felt desire.
INTERNATIONAL FEATURE
CHRISTOPHE GAILLET
VOLUME | PERFECTION OF FORM | GEOMETRY COLOURIMETRY | PSYCHOLOGY
World and European Champion, Christophe Gaillet is a true leading light in the world of hairdressing. A style created by Gaillet is a style that defines women’s natural beauty; a vision of delicate tones in perpetual motion.
His colossal talent, experience and sensitivity, along with his extraordinary designs, lead to his taking on the post of Artistic Director for French Haute Coiffure in 2006-2010. At the 19th Annual Canadian Hairdresser Magazine Mirror Awards in Toronto, Christophe Gaillet was awarded the 2013 Best International Stylist of the Year as well as the 2013/2014 AIPP Grand Trophy in Bologna, Italy. A man of ambition, he collaborates with leading fashion designers such as Thierry Mugler, Nina Ricci, Paco Rabanne, Azzaro and Balenciaga as an indispensable part of their collection. A charismatic educator, he has travelled to every country in the world presenting his informative and very popular shows and workshops. Curious to know more about the person behind such artistic vision, Hair Biz Editor, Kym Krey spoke with Christophe recently. 18
Hair Biz Year 12 Issue 6
YOU BEGAN YOUR HAIRDRESSING CAREER ‘QUITE BY ACCIDENT’ DURING A SUMMER INTERNSHIP AT THE AGE OF 14. CAN YOU TELL US MORE ABOUT HOW HAIRDRESSING CAPTURED YOUR HEART.
This craft took me from one day to the next. I was very young and was fascinated by this extraordinary world. I wanted to be a Magician. I was fortunate to have learned this job from incredible people who gave me all the solid foundations. I have always been a selftaught hairdresser and have continued to evolve in this way with my desires and passions and to be very honest with you, I do not feel quite like a hairdresser. When I’m on stage, my dream of being a magician is fulfilled.
YOU WERE FASCINATED BY THE WORK OF FRENCH-BORN HAIRDRESSER, ALEXANDRE DE PARIS (LOUIS ALEXANDRE RAIMON). WHAT IS IT ABOUT HIS WORK THAT YOU ADMIRED?
He was famous for creating the chignon, Elizabeth Taylor’s iconic hairstyle in the film, Cleopatra’, and
for being the trusted hairdresser to international aristocracy including the Duchess of Windsor, Princess Grace of Monaco and Queen Sirikit of Thailand, not to mention a host of Hollywood stars. Beyond his talent, Alexandre showed the whole world the art of hairstyling with unbelievable techniques. He had a sense of volume like no one, and I loved that each of his hairstyles told a story. His life was amazing and incredibly exciting.
YOU DRAW PARTICULAR INSPIRATION FROM YOUR LOVE OF PAINTING AND SCULPTURE. HOW DO THESE ARTFORMS INFLUENCE THE WORK YOU DESIGN?
Art is a creative wealth for us. Even the basic idea of art is evolutionary. I inspired a work and it then inspires other people; it is endless. I think art has a very strong influence on all of us, because often we feel very strong things through a work. I use my impressions and feelings from art to develop my own creations and in this way, we make nothingwe merely ‘reinvent’.
YOU PARTICULARLY LOVE THE WORK OF SCULPTORS AUGUSTE RODIN AND CAMILLE CLAUDEL. IS THERE SOMETHING SPECIFICALLY ABOUT THEIR WORK THAT CAPTURES YOUR IMAGINATION?
I had a real stroke of heart when I visited the Rodin museum in Paris when I was very young. It was an artistic revelation to me and I was fascinated by the power and truth of every work and all the emotion I could feel in front of them. I very quickly felt strongly connected to all of these sculptures and especially to the exceptional work of Camille Claudel. His works seem so alive, so I observed a great deal and came to understand one thing which I now use for my profession: that every hairstyle must tell a story so that it can pass on a message... as Alexandre de Paris did.
TRAVEL HAS BEEN A HUGE PART OF YOUR WORKING LIFE AND ALSO A GREAT PASSION. HOW DO YOU FEEL THIS EXPLORATION OF NEW COUNTRIES ENHANCED HOW YOU APPROACH WHAT YOU DO?
I have within me an incredible treasure, thanks to all my travels. A wealth of connections, cultures, experiences and love, which have punctuated my career and my life. Each of my creations are entirely inspired by my travels. I am very curious and eager to absorb all that I can on every trip. I go far beyond my professional activities, making time to visit the museum, meet different people and truly feel their culture, and I take long walks through the streets. And then there is nature which offers us so many things just to observe and create.
YOU WORK ACROSS MANY AREAS OF THE INDUSTRY INCLUDING
SALON, EDUCATION, SESSION STYLING AND FASHION WORK. DO YOU HAVE A FAVOURITE AREA AND WHY?
I work in many fields, because our profession allows us to express ourselves in many ways and there are so many things that I like. I love the photo shoot for the creative energy of the whole team; the fashion work for its speed and evolution and the opportunity to meet incredible people; the salon for consultation with a client, as the adviser, the guide... Every facet of my job is great. I give a lot but mostly I learn about myself and my profession.
YOU ARE PRINCIPLE OF THE GAILLET ACADEMY WHICH OFFERS PROGRAMS FOR STYLISTS IN AREAS SUCH AS STAGE PRESENTATION AND PHOTO SHOOTS AS WELL AS CUTTING, STYLING AND ADVANCED COLOUR. WHAT DO YOU LOVE MOST ABOUT TEACHING?
Education today is so much broader, with global networks and the internet, and so it is being created differently in the broad sense of the term and is far more accessible by all. Our younger generation is very fast, and this way of learning allows them to quickly acquire a certain mastery of their work. But the thing that has not changed, is that it is always necessary to have a strong desire and ability to work and with that in place, the internet offers a very good learning complement. My philosophy is, “work a lot and you will be rewarded”.
HOW HAS WINNING THE HONOUR OF THE AIPP GRAND TROPHY CHANGED YOUR CAREER?
The AIPP is wonderful recognition for me. I never expected to win it, so it was an unexpected surprise which brought me great pleasure. I worked hard for many years, presenting my collections for 10 years before ultimately winning this wonderful trophy. I won with an Avant-Garde collection which is a category in which I like to work. The award allowed me to be even more recognized with both hairdressers and journalists. It is the most beautiful reward I have received but I will continue to introduce myself again, every year.
WHAT WOULD YOU LIKE TO BE KNOWN FOR OR WHAT LEGACY WOULD YOU LIKE TO LEAVE THE
WORLD OF HAIRDRESSING ONE DAY?
This is a very curious question, and one that I had never asked myself! I would like to be known for my love beyond my work, and remembered as a nice person who made himself available for others and especially as someone who loved his trade.
WHAT IS YOUR PROUDEST CAREER OR LIFE ACHIEVEMENT?
I have a shy pride for my entire journey to this point, but my greatest pride stems from all the extraordinary encounters, these incredible places that have made me vibrate and still resonate within me. This career is a lot of work, but at the same time it also brings a lot of fun and passion, like the very first time. But I still have more projects to do to be able to be completely satisfied.
WHAT HAS BEEN THE MOST VALUABLE LESSON YOU’VE LEARNED THROUGHOUT YOUR CAREER?
There are many lessons that I have learned, but patience has been one of the most difficult to acquire. Other important lessons are to have humility and always to be available for others. I’ve been fortunate to have had people around me who guided me and showed me the right way. And finally, I would say, “Follow your heart. Do what you know you need to do”.
WHAT ADVICE WOULD YOU SHARE WITH YOUNG HAIRDRESSERS WHO DREAM OF INTERNATIONAL SUCCESS?
There is so much advice that I would give, but firstly, to build your profile and get yourself known in your country by entering every competition and award you can. It’s important for your work to be noticed by the press and also by major suppliers and product companies. I would also strongly suggest broadening your knowledge and acquiring an extensive knowledge of your profession, but to also develop patience, work hard and find your true passion as a hairdresser. www.gaillet.academyice.com/en Hair Biz Year 12 Issue 6
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10 MINUTES WITH...
DANNY PATO
Funny, warm and insanely talented, New Zealand’s Danny Pato is a true creative force. The first person to win New Zealand Hairdresser of the Year three times in a row - 2016, 2017 and 2018, he was also Finalist in two 2018-19 AIPP awards categories (Best Avant-Garde and Best Video) and has won Best Hair Salon multiple times at the NZ Beauty Awards and the Metro Awards. An acclaimed session stylist, Danny regularly has editorial work featured in the likes of Vogue, Fashion Quarterly, Remix and Coup de Main and is a media commentator for Fashion Quarterly, The New Zealand Herald Viva, Remix, NEXT, Stuff.co.nz, Headway Magazine and Beauty EQ. isIn addition to his creative prowess, Danny is also Creative Director and Co-Owner of D&M Hair Design in Ponsonby, Auckland, where he implements his passion for all things sustainability and giving back via his charity partners. His most recent project involved raising $28,000 for KidsCan, an organisation that feeds and clothes disadvantaged children. We thought it was about time we got to know a lot more about this most interesting industry figure, so read on as we spend 10 Minutes With….. Danny Pato.
DANNY, TELL US WHAT YOU DO IN THE INDUSTRY TODAY:
I’m primarily a hairdresser - I work 5 days a week on the floor. Outside of the salon, I’m a session stylist, directing the hair for catwalk shows and installations both in NZ and overseas, as well as magazine editorial work and our salon’s collections. I’m a brand ambassador for the beautiful Davines. I’ve always got a few extra projects on the go, like The Directory (a free online platform to connect hairdressers with photographers, makeup artists and fashion stylists https://directory.dandm. co.nz/), charity projects, competition judging or preparing for hair shows.
CAN YOU SHARE A LITTLE ABOUT YOUR UPBRINGING AND FAMILY LIFE?
I grew up moving around the Mediterranean and Middle East. Meals were prepared slowly with love and shared as a whole family. My family is loud, honest and loving.
HOW DID YOU FIRST GET INVOLVED IN THE INDUSTRY AND DID YOU ALWAYS KNOW HAIRDRESSING WAS THE CAREER FOR YOU?
Growing up surrounded by lots of strong, proud women was what started it; heaps
of sisters and aunties with immaculate style and hair. As I grew up, I was crazy for design, style, beauty, art, music, pop culture, film and fashion. I couldn’t get all of those at once so for some reason I thought hairdressing could touch all of these things. Turns out it’s true!
YOU ARE THE FIRST PERSON TO WIN NEW ZEALAND HAIRDRESSER OF THE YEAR THREE TIMES IN A ROW. WHAT KEEPS YOU AT THE TOP OF YOUR GAME SO CONSISTENTLY?
I feel so honoured and humbled to be recognised by the industry in this way. I don’t know if there’s a special secret to this. Possibly because I live and breathe my work every second. I love it so much that I’m happy to sacrifice having a normal life (whatever that’s supposed to look like).
IF YOU WEREN’T DOING WHAT YOU DO NOW, WHAT ALTERNATIVE CAREER WOULD YOU CONSIDER? Anything to do with architecture, interiors …
design:
fashion,
YOU’VE ALSO BEEN CO-OWNER AND CREATIVE DIRECTOR OF D & M HAIR DESIGN IN
AUCKLAND, NEW ZEALAND FOR 12 YEARS. WHAT HAS THE JOURNEY OF BUSINESS OWNERSHIP TAUGHT YOU?
TO YOU AT WORK?
YOU’RE SUPER PASSIONATE ABOUT YOUR CHARITY WORK, RECENTLY RAISING $28,000 FOR KIDSCAN, AN ORGANISATION THAT FEEDS AND CLOTHES DISADVANTAGED CHILDREN. WHAT DO YOU LOVE SO MUCH ABOUT THIS WORK?
WHAT’S SOMETHING INTERESTING OR QUIRKY WE MIGHT NOT KNOW ABOUT YOU?
That this business is all about people. We exist because of the talent, energy, commitment and humour of our team, clients, collaborators and mentors. People are both the challenge and the reward.
I love the way it makes me feel. I remember my first project with KidsCan, going to a really disadvantaged school with my team to give out hair brushes to the kids. It was confronting but it was also so touching; what was such a small thing to us was such a massive thing for these kids. Even if we can help one kid be fed and clothed, we’re doing something powerful. Raising $28k for this charity has had an incredible impact on so many kids who would otherwise have gone without. I’m also super passionate about sustainability, more and more so as I get older. We work with Davines as our carbon-neutral colour brand and Sustainable Salons as our waste-rescue partner.
DESCRIBE YOUR IDEAL SUNDAY:
In my imagination, it would be no work, no email, no admin, no commitments. Just me, my husband and my dog, driving out of town on a sunny road trip with the music blasting, eating junk food.
WHAT’S LEFT ON YOUR BUCKET LIST TO DO OR ACHIEVE?
I’m still working on it. I’d love to live a few more lifetimes to fit it all in!
WHAT’S THE CRAZIEST, FUNNIEST OR MOST UNUSUAL THING THAT’S EVER HAPPENED
Well one embarrassing thing I remember was when supermodel Rachel Hunter first came to the salon. She is such a genuinely warm and loving person, but anyway, I was so nervous about meeting her that I introduced myself saying “Hi, I’m Rachel”. She didn’t even blink and called me Rachel anyway and soon we were laughing hard!
I love to sing! But I’m terrible, just the worst.
WHAT MAKES YOU LAUGH?
My husband when he does accents. He’s convincing, and I find it hilarious.
WHAT’S YOUR GREATEST FEAR?
Snakes. And spiders. Good thing I live in NZ and not Aussie, otherwise I’d probably never sleep!
IF YOU COULD LEAVE THIS INDUSTRY HAVING ACHIEVED JUST ONE THING, WHAT WOULD THAT LEGACY BE?
I would love to think that I could have been part of raising the bar creatively, inviting more of our industry to approach hair photographic work as storytelling. I hope I’ve helped my clients feel more beautiful in their lives, and that I’ve been able to pass everything I know on to the next generation.
AND LASTLY, WHAT ADVICE WOULD YOU GIVE TO EMERGING STYLISTS WHO ASPIRE TO YOUR SUCCESS?
There’s no shortcut to lasting success. You love what you do, so give it everything you’ve got. Surround yourself with positive influences, trust your judgement and never stop learning.
COVER STORY
STYLECOLOR TAKES ART TO THE STREETS
SPONTANEOUS. ILLUSTRATIVE. CREATIVE.
Hair color now becomes the ultimate style accessory with the first on/off spray-on color by KMS: STYLECOLOR. The fashion-forward salon brand introduces a new temporary color spray designed to boost creative freedom and push boundaries. A range of style tones invites you to change hair color like your clothing. A brand-new approach to temporary hair color and new flexible ways to accentuate individual styles. KMS STYLECOLOR offers unlimited potential for personal expression. Easy to apply and easy to remove, the flexible spray boosts hairstyles with temporary color that doesn’t come off unexpectedly. Nine contemporary and moderate tones from Frosted Brown and Dusky Blonde to the latest fashionable matt metallic colors, like Vintage Blush and Iced Concrete guarantee even results on both darker and lighter hair tones. KMS STYLECOLOR washes off easily with shampoo only, while being waterproof and pillow friendly*. It’s the perfect final twist to the KMS TRIfinity technology and the START. STYLE. FINISH. architecture.
THE ARTISTIC FLAIR OF TORONTO’S STREETS
Brimming with creativity and an urban artistry that is unique to Canada, Toronto was the inspirational hotspot for STYLECOLOR. The variety of colors and intuitive application echo the city’s unique diversity and open mindedness.
UNIQUE TECHNOLOGY MAKES THE DIFFERENCE
The reliability of KMS STYLECOLOR is based on a cutting-edge technology. A polymer complex with a blend of pigments evenly adheres to the hair’s surface and builds a flexible ultra-thin film to guarantee even results on both lighter and darker hair tones and a movable finish. www.kmshair.com | @kmshairau
*Results may vary when used with oil-based products. 22
Hair Biz Year 12 Issue 6
For more information or visit www.glampalm.com.au or contact your account manager on 1300 652 797
IND US TRY NEWS
AMAZING HAIR AMBASSADOR KOBI BOKSHISH WINS HAIRDRESSER OF THE YEAR! Australia’s prestige hair extension company, Amazing Hair is thrilled to have contributed to the creative genius of Kobi Bokshish, and his winning of the TCT Awards Hairdresser of the Year global award. The TCT Awards are a photo competition for photographers with their mission being to provide notoriety to professional hairdressers and makeup artist in photography and their work in fashion. The collections are judged by a group of fashion and hairdressing and make-up Artists experts. To create his award-winning collections, Kobi utilised the new Amazing Hair wefts system, tape extensions and fringes to bring different dimensions, textures and strength to his work. Says Kobi, “I love working with Amazing Hair for my creative work; the quality of the hair enables me to create any look possible, and the educational support I have received has inspired me to push more boundaries.” An Australian-owned company, Amazing Hair has established itself as the go-to hair extension brand of choice for Australia’s top award-winning hairstylists, celebrities, and leading professional hair care and fashion companies. www.amazinghair.com.au www.intershape.com.au
Hairdresser: Joe Habbaki | Photographer: Anniss + Barton Make Up Artist: Shev Kelly | Stylist: Milana De Mina
2019 AHIA’S & 2019 HOT SHOTS NOW OPEN FOR ENTRY The Australian Hair Industry Awards (AHIA) are the only National Business Awards in the Hair Industry and with specialist, individual and state categories, they are seen as the true benchmark of excellence. As well as the usual categories including State Salon Business of the Year, Customer Care, Salon Team and more, exciting new categories have been announced including Best Independent Educator of the Year, Best Barber of the Year, Best Business Performance of the Year (non Salon) and Best eco Salon of the Year. The Salon Design Categories have been split into two depending on investment of under or over $200,000 and the big news of the year is the NEW Care, Treat and Style Product awards. The HOT SHOTS competition is also open online on the AHIA site, the most coveted award for young hairdressers under the age of 30 with prizes valued at over $15,000 per team member!! Important Dates Entry deadline AHIA Business Awards and HOT SHOTS: 2nd February 2019 at 5.00pm Entry deadline AHIA Product Awards: 3rd December 2018 at 5.00pm Finalists announced: 11th March 2019 Winners Announced - AHIA Gala dinner: 28th April 2019 www.australianhairindustryawards.com.au
AHFA 19 GOES LIVE!
FAME TEAM 2019 ENTRIES OPEN
It’s back and it’s better than ever – the Australian Hair Fashion Awards, the most innovative and prestigious hairdressing competition in Australia is open for business! If you have drive, ambition and the will to succeed, not to mention a creative talent unlike any other, then the AHFA’s are for you. New additions for 2019 include seven finalists for every photographic category (except Hair Shot of the Year where which will have 10) and AHFA Apprentice of the Year entrants need only submit 3 images. AHFA Digital Influencer of the Year is also back by popular demand. NEW CATEGORY! 2019 also sees the unveiling of the latest addition to the category portfolio- Hair Transformation Video of the Year which will highlight the transformative magic that can be created in the chair. Entrants are required to submit a maximum 1-minute video showcasing an appealing client transformation with the use of hair extensions. Submissions must have been shot in the salon chair and may have been previously published on social media platforms. As long as all videos have been shot within the awards period, multiple entries are permitted, so the sky’s the limit! Entries are now open and will close 10 December 2018. Judging will occur I London on 28 January 2019 with the live Finalists announcement on 18 February and these prestigious awards presented at the AHFA Gala on 14 April 2019. www.australianhairfashionawards.com
EVY LAUNCHES 2018/19 BRAND CAMPAIGN ‘ONLY EVY’
Australia’s award-winning thermal tools brand, Evy Professional presents their 2018/2019 brand campaign: ‘Only Evy’. Our crowning glory, hair is the ultimate accessory that allows us to present to the world our individualism and personality on a daily basis. The Only Evy campaign showcases beautiful, healthy, hydrated hair so easily achievable with Evy Professional tools.
EVY ANNOUNCES BRAND PARTNERSHIP WITH NORRIS GROUP Evy Professional is excited to announce a brand partnership with the Norris Group ensuring distribution through their 30 stores nationally. The partnership comes at an exciting time for the brand, coinciding with the launch of the revolutionary e-smooth - natural organic solutions for hair smoothing system, the re-launch of the new, improved Infusalite Dryer, and the launch of EVY’s 2018/2019 brand campaign. www.evyprofessional.com
Have you got talent oozing pout of your pores? Are you a go-getter who lets nothing stand in their way? Have you got drive and ambition in spades? If you have said yes to these questions and you are under 35 then there’s only one direction in the hairdressing industry you need to be looking, and that’s towards the Australian FAME Team! So, what’s it all about? FAME is not about fame; it stands for The Fellowship Academy of Merit and Excellence and was launched by the Fellowship for British Hairdressing in the UK as an opportunity for young hairdressers to access training and education beyond their wildest dreams. It was brought to Australia and relaunched into an exciting, inspirational and totally unique format five years ago. The FAME Team is a group of four super-talented individuals chosen every year to receive life-changing opportunities, mentorship, education and travel, allowing them to experience the best that this incredible industry of ours has to offer, both here and in Europe, learning new skills, building incredible contacts and forging friendships like no other. A place on the team provides access to career development with some of the most significant names in the hairdressing industry, both here and in the UK. Past mentors have included Renya Xydis, Richard Kavanagh, Laren McCowan, Jules Tognini. Craig Smith and Damien Rinaldo in Australia and in the UK, Trevor Sorbie, Angelo Seminara, Zoe Irwin, Tyler Johnston, Adam Reed and Sassoons to name but a few. Selection is based on the individual merit of each entrant no matter the salon, state or brand affiliation. http://thejournalmag.com.au/fame
KAO SALON DIVISION WELCOMES NEW NATIONAL SALES MANAGER The Team at Kao Salon Division is thrilled to announce Chris Hudson as their newly appointed National Sales Manager across the Goldwell and KMS Portfolios. Chris has a strong history of delivering positive growth and building thriving team cultures, with 15 years’ experience in sales, and 8 in management and training. Justin Anderson, General Manager Kao Salon Division, said, “Chris has a fantastic reputation in our industry and brings a tremendous amount of experience to our team. He has an extensive sales background in the salon industry will be a true asset to lead our sales team into the future.” www.goldwell.com.au Hair Biz Year 12 Issue 6
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HAIR EXPO ANNOUNCES UPDATES TO 2019 AWARDS
Hair Expo Australia has released exciting details and key dates for its 2019 Awards. Returning in 2019, Julie Piantadosi will continue her role as Head Judge and Awards Ambassador and will also be the sole contact for all awards queries. Julie’s oversight proved invaluable in 2018, with both entrants and judges receiving additional support and guidance through the submission and judging process. 2019 also brings changes to finalist announcements with an exciting, personalised delivery of the news set for next year. The new announcement style will be more inclusive for those hairdressers located interstate in Australia, and for those in New Zealand. More details will be released in coming months but those entering the Hair Expo Awards in 2019 should note Wednesday 10 April in their calendars as the key date for the announcement. Entries open late October 2019 and close on 6 March 2019 with finalists notified 10 April. Written submissions for creative categories will be due 15 May and winners will be announced at the Hair Expo Awards Gala on Monday 10 June 2019. https://www.hairexpoaustralia.com/en-gb/AwardsFAQs.html
AMY GAUDIE HAIR DIRECTOR FOR BRISBANE ARCADE SPRING COLLECTION RUNWAY SHOW Brisbane Arcade officially opened its annual Spring Flower Show with a high glamour evening including a fashion runway show under the stars in the Queen Street Mall. Showcasing the Arcade’s Spring designer fashions and jewellery followed by a cocktail party and VIP preview of the Spring Flower Show inside Brisbane Arcade, at the helm of the Hair Direction for the runway show was Urban Chic’s Amy Gaudie for Wella Professionals. To complement the floral-themed Spring Fair in salute to its fifth annual Brisbane Arcade Spring Flower Show, Amy created an effortlessly chic, feminine, and soft half up do for the female models, with Kela Charms embellishing the style, and very natural textured, masculine styles for the male models. Runway Credits: Hair Director: Amy Gaudie, Urban Chic Salon for Wella Professionals Makeup Artists: Issada Team Stylist: Anna Wentworth Designers/Retailers: 2020 Optical, Darb Couture, Irma J Smith House of Fashion, Keri Craig Emporium, Maiocchi, Pia du Pradal, Stephen Dibb Jewellery and Tengdahl Australia together with WELLA and Issada Cosmetics Models: Chic Model Management + Vivienne’s www.urbanchic.com.au 26
Hair Biz Year 12 Issue 6
MODERN WOMAN EXPO SET TO HIT BRISBANE IN 2019
Brisbane women will be spoiled this coming June, with a neverbefore-seen women’s event for the city set to descend on the CBD. Modern Woman Expo is an event that brings together motivated and passionate women to get inspired, educated and empowered to succeed in every aspect of their busy lives. The inaugural Modern Woman Expo will be held on Saturday 1st & Sunday 2nd June 2018 at the Brisbane Convention and Exhibition Centre in Southbank. An anticipated 2,500+ visitors are expected through the doors over the weekend, looking for a holistic approach to their personal development. The event will be a celebration for women seeking health and wealth in every aspect of their lives and visitors will have the opportunity to meet with amazing exhibitors, and hear from extraordinary speakers across a vast array of industries including fitness, spiritual and mental health, finance, fashion, beauty, nutrition and travel. Visitors who are looking to slow-down can relax and unwind in the Be(you)tiful Bar with a mini-treatment, soak up the event atmosphere in the Latte Lounge or take a casual walk down Wine Lane where they can enjoy free wine tasting by a selection of Australian wineries. Tickets will be available from December from as little as $15, with a VIP ticket from $99, along with group discounts on offer. www.modernwomanexpo.com.au
ATO ENCOURAGES EMPLOYERS TO UPDATE TO REALTIME PAYROLL REPORTING NOW The ATO is encouraging small employers (with 19 or less employees) to follow the lead of nearly 45,000 Australian employers who have been successfully reporting through Single Touch Payroll (STP) since 1 July 2018. These employers are now reporting their employees’ salaries and wages, pay as you go withholding and super information to the ATO from their payroll solution each time they pay their employees. ATO Assistant Commissioner John Shepherd said while it’s not mandatory for small employers to report through STP they can choose to get on board when their software is ready. “If you use online or cloud-based payroll software you may be able to start reporting now by updating your software to one that is STPready” Mr Shepherd said. Mr Shepherd also reassured smaller employers that a number of different STP reporting options will be made available to them, including low cost and simple STP reporting solutions. “The ATO works closely with small businesses and we are aware of the many competing pressures they face. We will work with all stakeholders on alternative options for those businesses who do not use payroll software,” he said. www.ato.gov.au
WELLA ANNOUNCES AUSTRALIA & NEW ZEALAND TRENDVISION WINNERS 2018 Wella celebrated the best in hairdressing and emerging talent across Australia and New Zealand recently with its annual TrendVision Awards hosted in Brisbane by Benni and Kristian Tognini (Togninis). A crowd of the industry’s finest came together to celebrate a night of entertainment, creativity and hair fashion. 40 talented finalists from both countries battled it out to take home the Gold Award in two categories: Color Vision and Creative Vision. To reach the final, entrants first entered a photographic competition to create their own interpretation of Wella Professionals’ ‘Pure Chroma Nontouring’ trend. The finalists all featured on a catwalk to showcase their looks, which were judged by a host of industry greats including: Frank Apostolopoulos (BIBI Gertrude St.), Belinda Jeffrey (La Boutique), Lee Cohen (Reds Salon), Atilio Dusa (Clip Joint Salons), Kylie Hayes (Moha Hairdressing), Justin Pace (Papas + Pace), Deanna Parker (Wieselmann Salon) and Guy Roberts (Vada). THE WINNERS • Creative Vision Gold Award - Elizabeth Shedwick of TONI & GUY (Australia) and Jackson Rodeka of Zaibatsu Hair Art (New Zealand). • Color Vision Gold Award - Tanya Grant of Joey Scandizzo Salon (Australia) and Anna Bell of TONI & GUY (New Zealand). All four Gold Award winners now have an exciting and action packed journey ahead of them, which will involve attending International TrendVision taking place in Lisbon, Portugal in November. • SILVER Creative Vision: Ryan David Brown of Joey Scandizzo Salon (Australia) and Jay Jin of Studio C (New Zealand)
NEW BRAND LAUNCHES IN AUSTRALIA Eco Lab Style Project is an exciting new brand to hit our industry and is the brainchild of the team from EverEscents Organic Hair Care, directed by Luke and Julia Charters who successfully established EverEscents as the leading Organic hair care brand that it is today. After more than a decade in the hair care industry perfecting Organic products, a demand has grown for a core group of products that would provide next-level performance yet be free of harmful and unnecessary ingredients. Hairdressers and consumers alike made it clear that they wanted to have their cake and eat it too so the team at Eco Lab Style Project searched high and low all across Australia to find the best of the best when it comes to innovative manufacturing techniques and high-performance ingredients. Several years of research, testing and product development were undertaken in the quest to create something special and the team have nailed it with 2 earth shattering product formulations never before seen. The Firm Hold Hairspray and Dry Shampoo are the first aerosol styling products to be manufactured without synthetic alcohol. Rather than the drying alcohols used in regular aerosol products these amazing new products are made with a Certified Organic sugar cane base called ‘Biomass’. Of course, all the other important attributes are also there including; No harsh chemicals, No testing on animals, No carbon footprint, Vegan Friendly and Australian Made too! This creative team have merged the best ingredients with cutting edge technology and an exciting new brand was born.....introducing Eco Lab Style Project! www.ecolabstyleproject.com.au
• SILVER Colour Vision: Kristie Kesic or Stelios Papas Toowong (Australia) and Devo Weigang Peng of Studio C (New Zealand) • BRONZE Creative Vision: Kimberley Hazelton of Revolution Hairdressing Wilston (Australia) and Jamie Barakat of Ktizo Hair & Skin (New Zealand) • BRONZE Colour Vision: Caroline Daoud of Uva Salon (Australia) and Shannon Quin of Salon One Hair & Beauty (New Zealand) • Australia Apprentice Winner: Caroline Daoud (Uva Salon) • New Zealand Apprentice Winner: Jackson Rodeka (Zaibatsu Hair Art) • Australia Salon Team Winner: Joey Scandizzo Salon • New Zealand Salon Team Winner: Zaibatsu Hair Art www.education.wella.com
DARIO COTRONEO ANNOUNCES, ‘TAKE THE FEAR OUT OF CONSULTATIONS’ TOUR, SUPPORTED BY TIMELY SALON & SPA SOFTWARE.
It’s now easier than ever for customers to tell their social communities about a negative salon experience. The combination of potential reputational damage, and the cost of redoing a client’s hair free of charge is an increasing problem for the hair industry. Luckily, there’s a solution! A good customer consultation process can help to protect your business’ brand, reputation and bottom line. Dario Cotroneo, DCI Education founder and world-class hairdresser and mentor, will be touring Australia and Auckland, New Zealand teaching a seminar covering his guest consultation experience. Providing insight into the tour, Dario said, “I will be sharing a completely new, innovative way to really process your guests from start to finish. The process I am sharing is next level and will help your business be sustainable and thrive for years to come.” The tour will be supported by Timely Salon & Spa Software. In addition to building tech products that help hair and beauty businesses deliver great client experiences, Timely is committed to supporting the industry, its experts, and initiatives that help drive growth and positive change within the industry. The consultation seminar will empower creatives; building their confidence to interact with clients of all kinds. “This will have a direct impact on the reputation of salon businesses, and it’s something Timely is very excited to be supporting”, said Timely co-founder and CEO Ryan Baker. www.gettimely.com/salon-point-of-sale/ www.dcieducation.com Hair Biz Year 12 Issue 6
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Hairdresser: Joe Habbaki | Photographer: Anniss + Barton Make Up Artist: Shev Kelly | Stylist: Milana De Mina
WELLA PROFESSIONALS CONTINUES PARTNERSHIP WITH SYDNEY GAY & LESBIAN MARDI GRAS
Wella Professionals, part of Coty Inc, have announced its partnership with the Sydney Gay & Lesbian Mardi Gras for the second year running and will be the official hair partner for Mardi Gras 2019. Matthew Foster, Commercial Director, Coty Professional Beauty Australia & New Zealand comments, “Coty’s mission is to celebrate and liberate the diversity of your beauty, and for over 130 years, Wella has been delivering innovations and services that enable hair stylists and their clients to feel the best version of themselves. Last year we made the decision to partner with Mardi Gras to demonstrate our support of equality, celebrating our wonderfully diverse, creative, colourful and passionate hair stylists in the Wella community.” As part of the partnership, Wella Professionals and the broader Wella family will be fully immersed in Mardi Gras with a series of bold, creative and colourful displays of self-expression. Stay tuned for more exciting announcements. www.wella.com/professional/en-EN/home
PRICE ATTACK LAUNCHES NEW LOOK National salon and hair care retailer Price Attack will unveil a new era in hairdressing with the launch of its new brand and focus on empowering women by providing them with an affordable quality service. Price Attack CEO Sam Jarred said they wanted to ensure luxury hair and the emotion that comes with having ‘the look’ was accessible to all women - no matter their age. Price Attack recently launched a major re-brand which, according to Mr Jarred, marks a necessary step in Price Attack’s goal to appeal to a broad demographic within the competitive hair and beauty industry. The brand are modernising their offering by de-cluttering store layouts, upping the ante to provide a retreat-style salon experience alongside carefully curated lines of professional hair care products. As part of the new identity, customers won’t see catalogue models in Price Attack’s collateral, instead they see real-life women from all walks of life, all ages and all sizes. www.priceattack.com.au
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NZ BUSINESSWOMEN COMBINE FOR A GREAT CAUSE A group of local businesses in Kāpiti, NZ, have joined together to give one deserving young woman a complete makeover including hair, makeup, dress, complete with celebration afterwards. Due to the outstanding success of the event, the community makeover will now become a biannual event. Organised by Renee McNeil Salon Consultant, Leana Sidney, a shy young woman who has endured many challenges in her 23 years, was given a complete cut and colour makeover, makeup, new outfit complete with shoes, flowers and a photoshoot followed by a celebration at Tuatara. Leana stood out as the perfect person to receive a free community makeover from Kāpiti business women who have used their services to give back. Nominated by her mother-in-law who said she wouldn’t have known what to do without Leana’s support over the years, Leana had the room in tears as she shared her story. With a dream of being a social worker, Leana dreams of helping other people. “We need to spread the word that there are others in the community who want to uplift each other and celebrate their bravery and their dedicated giving nature to others” said Renee McNeil. “This is how you raise the vibe, by letting others know there is hope out there.” The makeover was possible thanks to Kayla Stephanie Beauty, Heather Posy Bloom Florist, Dejane from VIVIERS photography, Jessica at BE U Clothing & Shoes and Bev from Tuatara Brewery. www.reneemcneilsalonconsultant.com
CLEANSING CONDITIONING STYLING SHAVE BEARD BODY SCENTS
depotmaletools.com.au
@depot_maletools_au Distributed by Conceptual Brands _ 1300 110 032
STEVIEHAIR C
When he created his business in 2009, the global financial crisis was in full swing and the outlook for business was bleak. There were times when he wondered if he was completely crazy to be taking a gamble like this opening his business.
Fast forward more than 9 years and we’re very happy to say that the gamble paid off (along with a lot of hard work!) and Stevie C Hair proudly turns 10 in 2019, giving owner Steven Callus a huge sense of accomplishment and pride. Believing hair is a physical expression of inner health and beauty, Steven and his crew pride themselves on their enthusiasm and creativity, thriving on their ability to achieve exceptional hair transformations. From day one, this team have been dedicated to offering clients the best hairdressing services in Melbourne, ensuring that their methods meet meticulous standards which are achieved through continual skill expansion and ongoing education both locally and abroad. With Stevie C Hair now firmly entrenched among the industry’s bet and brightest, we went to take a closer look at what makes this crew tick. Hair Biz Editor, Kym Krey caught up with the man himself, Steven Callus.
STEVEN, TELL US ABOUT YOUR EARLY HAIRDRESSING CAREER
I commenced my hairdressing career in Melbourne in 2002 and won a prestigious award in my early years for Creative Colour through the Goldwell HBIA awards. This early success led to significant travel both overseas and around Australia where I acquired outstanding creative skills, and completed a course in Creative Cutting at Vidal Sassoon in London at 25.
DID YOU ALWAYS KNOW THAT HAIRDRESSING WAS THE CAREER FOR YOU?
I always knew I wanted a creative career. When I was 17 I did a diploma in furniture design and construction, and I still enjoy using those skills. Then when I was 20 I was ready for something new, and I started the Certificate III in Hairdressing. Once I started, I quickly fell in love with the all the ways this industry offered me to be creative.
EDUCATION HAS ALSO BEEN SUCH A PASSION FOR YOU. TELL US MORE ABOUT THAT
I found that I just didn’t want to stop the learning pathway I was on because I loved it so much. I continued to undertake more education, completing the Sharon Blain Bootcamp and programs with Georgiy Kot as well as
working with companies like Kevin Murphy, Schwarzkopf, & Keune which this led to even more amazing opportunities. I worked back stage with Keune on their Melbourne Art Series Show and travelled to Shanghai then back for another creative cutting course with Sassoons. My passion for education is still so strong that I’d love to develop that aspect of my career even further, as an educator and Ambassador.
WHAT WAS THE MOST VALUABLE THING YOU LEARNED THROUGH YOUR INTERNATIONAL EDUCATIONAL EXPERIENCES?
In 2008 I did a creative cutting course in London at Vidal Sassoon’s Academy. That really helped me appreciate the art of haircutting in a different way. Then in 2016 I did a Fundamentals course with Sassoon’s in China. Sometimes, I believe it’s important to remind ourselves of the basics or at the very least, look at the fundamentals from a different perspective.
YOU OPENED YOUR BUSINESS AT ONLY 26 YEARS OF AGE. WAS BUSINESS OWNERSHIP ALWAYS GOING TO BE ON THE CARDS FOR YOU?
I’ve always had a strong idea of the way I wanted to work, and I realised quite early on, that I was going to have to be my own boss if that was the case. It definitely had its challenges, and still does today. But the positive of starting the business at such young age also meant that I had the energy to overcome those obstacles.
WHAT HAVE BEEN THE MOST CHALLENGING AND REWARDING ASPECTS OF OWNING A BUSINESS FOR YOU?
Initially the greatest challenge was learning how to manage staff. The skillset for working with hair is quite different to dealing with Human Resources issues. It took me a while to get that right. Interestingly, that has also been the most rewarding aspect as well. Seeing my employees develop their skills and grow as hairdressers has given me an enormous level of satisfaction.
YOU GREW YOUR TEAM VERY QUICKLY FROM JUST ONE TO A TEAM OF 10. WHAT DO YOU THINK FUELLED THAT RAPID GROWTH?
From the start I was very focussed on the client experience. I want clients to be 100% happy and that is my focus at all times. I am fortunate that my team also share this goal. Having this reputation meant we had a fast-growing client base and needed to bring on more staff. And from there, it continued to grow.
AS YOU’VE SAID, STAFFING CAN BE BOTH A REWARDING AND CHALLENGING ASPECT OF RUNNING A BUSINESS. SHARE WITH US YOUR PHILOSOPHIES OR SPECIFIC PROCESSES FOR ATTRACTING, RECRUITING AND TRAINING THE RIGHT STAFF.
The most important part of recruiting staff is that they are a cultural fit. I’m happy to help someone improve their skills, and I run regular training sessions with the staff to do so. Therefore, I look for people with a willingness to develop their hairdressing skills. I invest in my employee’s personal development, because I believe that highly engaged employees will pay off in customer satisfaction.
WHAT DO YOU THINK IS THE SECRET TO STAFF RETENTIONKEEPING YOUR BEST PEOPLE ENGAGED OVER THE LONG TERM?
I think team-building exercises are important, whether it be pizza nights or weekends away for Christmas parties. I think that’s why our customers enjoy the vibe of the salon, because they sense the fun we have together. Building a team who have respect and consideration for
each other is also something important to get right as is having fun in the salon. I have also built a generous commission structure so that when the salon is successful, the staff get to enjoy the profits as well.
WHAT DO YOU FEEL IS YOUR UNIQUE POINT OF DIFFERENCE FROM OTHER GREAT SALONS?
We set very high expectations for the quality of the work we produce. That’s a non-negotiable. However, we aren’t the only salon to offer that. What I have tried to create within Stevie C Hair is an environment that is friendly and unpretentious, while still maintaining a high-quality offering of beautiful hair and personalised service. A lot of our clients say they just love the “vibe” of the place, which is one of my favourite things to hear. It’s what keeps our clients returning.
“I BELIEVE IT’S IMPORTANT TO REMIND OURSELVES OF THE BASICS OR AT THE VERY LEAST, LOOK AT THE FUNDAMENTALS FROM A DIFFERENT PERSPECTIVE.” WHAT DO YOU FEEL ARE THE SECRETS TO CREATING AN EXCEPTIONAL AND MEMORABLE CLIENT SERVICE EXPERIENCE?
I take a lot of pride in the presentation of the salon and creating a warm and friendly environment. I think the relationships that we have with customers in the community ensure that they want to come back and see their stylists again and again. It’s important to never fall into the trap of taking a regular customer for granted, so I intend for every visit to be a special one.
YOU AND YOUR TEAM RAISED OVER $3200 FOR THE LOVE YOUR SISTER CAMPAIGN WHICH WAS AN EXTRAORDINARY EFFORT. WHAT WAS IT ABOUT THIS
CAUSE THAT PROMPTED SUCH A HUGE EFFORT ON YOUR PART AND WHAT ACTIVITIES DID YOU DO TO RAISE THAT AMOUNT?
As a member of the AHC, we were happy to get behind this worthy cause. The love your sister foundation was a charity that we all knew, and we had all followed the journey of Samuel Johnson and his sister Connie’s battle to fight cancer. Having both my father-in-law and also a member of my team diagnosed with this disease, this was a foundation that was close to my heart. We started with a team brainstorm, where all the team got involved and shared their ideas. From there we organised a range of activities, from guessing lollies in a jar to larger raffles. By posting on all our social media, our clients really got involved too. We did a score board on the wall of the salon for all clients to see, but also to help us keep track of our progress and motivate us. We kept the whole process fun, with lots of energy. The best day of all was our pyjama day, where the entire team (and a lot of our clients) came to work in their pyjamas!
LOOKING BACK, IS THERE ANYTHING YOU WOULD DO DIFFERENTLY, GIVEN YOUR TIME OVER AGAIN?
When I look at how much I have learned from obstacles I have faced along the way, it’s hard to regret them, as they have helped make and shape my business what it is today
WHAT IS THE BEST PIECE OF ADVICE YOU’VE EVER BEEN GIVEN?
I had a business coach who once said to me that you need to work ‘on’ the business, not just in it. This has meant that to grow my business, I need to not be on the scissors all the time, so that I have time to dedicate to developing my staff and other aspects of the business as well
AND FINALLY, WHERE DO YOU SEE STEVIE C HAIR 5 YEARS FROM NOW?
I would like to branch out and open more salons. I have made lots of mistakes and learned from them. I am now confident that I could have other successful salons using my formula for success and I see my employees as being an important asset to allow this to happen. www.steviechair.com.au Hair Biz Year 12 Issue 6
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HEADCASE HAIR
Opening their doors in 1997, Directors John Pulitano and Vincent Nobile joined forces to realise their mutual passion, enthusiasm and expertise with the iconic Headcase Hair. With John known for his remarkable talent for cutting, fashion and editorial styling and Vincent for his incredible flair for designer colour, Headcase Hair has become one of the most revered and relevant salons in the industry today. Specialising in high-fashion, bespoke colour and precision cutting techniques representing up to the minute fashion trends, the Headcase hair team create cutting edge looks for fashion shows, editorial magazine shoots and an ever-growing number of Australia’s leading celebrities and models, along with a devoted list of wonderful clients. Recently making the change to Goldwell and KMS salon brands, Headcase begins a new professional partnership with Kao Salon Division. Said Kao Salon Division General Manager, Justin Anderson, “Goldwell is thrilled to welcome John, Vincent and the Headcase Hair Team. We have long recognised their outstanding industry reputation and loyal customer base as well as being innovators in colour, fashion hairdressing and education. We look forward to a longstanding partnership.” To take a moment to reflect on past success as well as look forward to an exciting new future, Hair Biz Editor, Kym Krey spoke with Directors John and Vincent recently.
KK:
You are known by reputation for your precision cutting techniques. Share with us your approach to creating beautiful hair design. JP: Working with the innate texture of the hair, our stylists take the natural fibre and add shape and form, tailoring each unique design to enhance the features of the individual. In doing this, our cuts will maintain their shape, evolving as time passes to grow out beautifully. The cut is then brought to life using our signature 32
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colouring techniques that fall through the hair seamlessly to give exquisite dimension and enhance the complexion whilst preserving the condition of the hair.
KK:
John, Vincent, would you tell us a little about each of your early years in the industry and when you knew hairdressing was to be your career choice?
John Pulitano
JP: Fashion and music we’re great passions of
mine and I loved being social, so I decided to pursue a career in hairdressing as it captured all of these elements. I have always been a very visual and artistic person and I chose a career where I could express myself in that way.
VN:
The minute I started my career in hairdressing I thought it was so cool. I didn’t want to be stuck in an office with no atmosphere and I loved being creative. I fit into the hairdressing environment really easily. There was cool music playing, I got to chat with interesting people, I immediately was addicted to training as I loved the artistic element of hair and it was also was the party era of hairdressing so afterwork was often social. We we’re having a great time and doing great work what more could you ask for!
KK:
You’re known for the wonderful blend of shape and colour that you unfailingly achieve. Tell us more about your signature colour techniques and what makes them so distinctive.
JP:
I love to create beautiful colours and I love beautiful hair. So, I always strive to achieve modern colours whilst conserving the condition of the hair, so It remains shiny and this enhances the colour further. I’m always deriving new techniques that do exactly that I call this luxury hair colour, and this Is what I’m truly still passionate about. I’m know for my attention to detail, precision with colour and technical knowledge creating progressive
Vincent Nobile seamless results. To me colours should evolve beautifully and be modern and on point. I don’t specialise in one thing as a great colourist I like to be inspired by creating beautiful colours be it Blondes, Reds or Brunettes and I don’t like to be limited. I’m excited by all shades and tones!
KK:
Ensuring that all staff deliver work to the same high standard can be a challenge as a salon business expands. How do you select your staff members and what is your philosophy around education to maintain exceptional quality?
JP:
Yes, this can prove to be challenging we are very fortunate to have a core team of longstanding team members. This, combined with John and I still being Incredibly passionate about our craft, sets the standard for new team members to follow. I was recently told by an exstaff member who has worked In many salons overseas that Headcase Hair is where you learn the most; the most training Is available, and it is an environment where you thrive and grow In your hairdressing. This made us feel very proud as it’s the environment we aim to achieve and new team members being part of this automatically makes them learn, grow and be the best hairdresser they can be. We’re always looking for passionate hairdressers with talent and also love hairdressers wanting to take their career to the next level
KK:
Do you feel that the partnership of cutting specialist and colourist has provided
advantages or enabled you to build a stronger business?
JP: Yes as it really sets a high benchmark across
both haircut and hair colour and our looks are always modern and up to date across both. This means that our business has more to offer our clients with results and standards and also our team with training techniques and standards.
KK. You regularly work on editorial magazine
shoots. What are some of the publications where we might have seen your work?
JP. Indeed we have worked on a lot of editorial
for Australian and International publications such as Harper’s Bazaar, Vogue (Australia and China), Russh (Australia & Japan), Oyster, Grazia, Instyle, Nico, Karen, Pagesonline, Sunday Magazine and many more.
KK.
For many years, your work has been showcased alongside top designers on the catwalks of Fashion Weeks around the world. How does this benefit your business and contribute to your work in the salon?
JP.
Working on these prestigious shows has always been a key element and differentiation point setting Headcase Hair apart from other hair salons and hair experts in Australia. Being involved in the backstage efforts of these trendsetting brands allows us to get inspiration and bring to our clientele the latest trends before it becomes available to anyone else. On a professional level, what we offer to the team who work for us is the opportunity to see hair in a much more fashion editorial style and specialisation. This is also a big point of difference in our salon- what we offer our team and what attracts new team members to us. This is a core philosophy in every element of our hairdressing being haircutting, styling and colour and makes our hairdressing style unique and keeps us on the forefront what we do.
KK.
You recently travelled to both Milan and Paris Fashion Weeks working with Gucci, Missoni and Sonia Rykiel, to name just a few. What do you feel were the standout trends you observed and how do you feel these will impact the Australian Hairdressing scene?
JP. It’s a very individual time right now which
makes things very exciting. As hairdressers, if we are following current fashion trends, it really opens us up to creativity. On the catwalks this season, we saw anything from miss-matched prints to plastic and metallics. Take from it what you will and let your creativity run wild as there are no rules at present.
KK.
You also boast quite a list of celebrity clients. Who would be some of your favourite celebrity clients over the years and why?
JP. We’ve worked with some great celebrities
both internationally and locally. Some names Include Naomi Campbell, Gigi Hadad, Kate Moss, Robbie Williams, Liv Tyler, Sam Frost, Sarah Ellen, Erika Heynatz, Alli Simpson, Julian Maroun and many more.
KK. You’ve been in business now for over 21 years. Congratulations. What do you do to
ensure you remain fresh and continue to evolve both personally and professionally?
JP.
Thank you, we opened our doors in 1997, we can’t believe how time flies! We have always been about providing a luxury experience and a high result to our clients which as a result has always pushed us to look for the next best thing to offer them. As artists, we are constantly trying to better ourselves, being in the way we treat our clients or being in the services we bring them and techniques we use. We are also both very much into trends and fashion which helps us spot the next best thing and bring it to our clients before it becomes mainstream. We’re lucky we get to travel and work in the most amazing places and work on the most inspirational events which in turn keeps us both fresh, excited, inspired and keeps us bringing this back to our salon. This year we bought some new haircare brands into our salon, Goldwell and Oribe and we are also using a new iron brand on our clients, True Me. Next year we will be renovating our salon again and it will be very luxurious, beautiful and we are very excited about it! We are extremely passionate about what we do, and that constant need of evolving fulfils us personally and helps us always being relevant to our clients and team.
KK.
You’ve recently made the decision to partner with KAO Salon Division using the Goldwell and KMS brands. What prompted this decision and how do you feel this relationship will enhance your business?
JP.
It is already enhancing our business as our staff and clients have been loving the new products and colours. We have been loving the colour portfolio as it has supported us in creating the latest colours and tones that we feel are on trend right now. We are always looking for amazing innovation and technology and we don’t make a decision like this lightly, so we tested everything extensively before making the move. They have an extensive colour, styling and treatment portfolio that gives us all the tools we need to create high fashion looks for all the models and celebrities that we look after as well as our beautiful clientele.
KK.
You’ll also be educating on behalf of the brand as Goldwell Platform Artists. What excites you about this opportunity?
JP.
We are really excited about going back to our roots and showcasing what really excites us about hairdressing. We are excited about being
partnered with Goldwell as they really respect us, our brand and our style of hairdressing and they just want us to be ourselves and do what Inspires us. We’re super excited about that, as we have our own Individual style of hairdressing and can’t wait to showcase it. We’re also excited about working with the Goldwell team on an education and fashion platform
KK.
What have you found to be the most challenging aspects of business ownership?
JP.
Staff can sometimes be a challenge as we seem to have a shortage of people coming through our Industry. Running a business well In today’s day and age can also be challenging as you have to wearing a lot of hats
KK.
What would be some of the greatest lessons you’ve learned along the way?
JP. Trust your vison and don’t compromise on your quality.
KK.
If you had your time over again or were starting a new business today, is there anything you would do differently? JP. Having your time again, there are always things that you would do differently but learning and growing is part of success and we’re happy with the destination we’ve arrived at
KK.
What advice would you give to other stylists who aspire to emulate your success?
JP. Always remain passionate and get Involved
In as much as you possibly can, even if that means volunteering your time to be part of great events. Learn as much as possible from everyone you can, be persistent and follow your goals. www.headcasehair.com.au Hair Biz Year 12 Issue 6
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GAME CHANGERS Industry gamechanger, Jaye Edwards has expanded once again, unveiling a huge and very hip new salon space on Crown Street in Surry Hills. The Uber of the hair industry, Jaye’s bold and innovative concept meets the needs of today’s freedom-loving, varietyseeking independent stylists, whilst also building a strong team of committed employees within the brand. At a whopping 400m2, the space houses 48 (yep, 48!) talented artists which include both hairdressers and make-up artists with two dedicated make-up chairs which offer adoring clients the total look. The new location has now become Edwards and Co HQ with a spacious loft-style office space and….. wait for it…. a plush and comfy ‘staff only’ zone. Hair Biz Editor, Kym Krey spoke to Jaye Edwards about the new addition to the Edwards and Co family. Jaye, tell us what prompted your latest addition and why you chose this location. Originally, we were located on Kippax Street, Surry Hills however, as we were growing fast, we literally ran of space. This presented an opportunity to create a flagship salon for the Edwards and Co brand. We chose the location purely based on proximity to the existing Surry Hills Salon, and as always, the space itself. Choosing the right space takes priority over location. I dream of destinations, not hair salons. Additionally, I wanted my head office to be based at this location and this site provided that opportunity. It’s an enormous space at over 400m2. Was that a deliberate decision or a bonus discovery? We wanted to create a space that was bright and airy and offer a space we hadn’t thought possible. The design was simple and clean but vast and we then added feature pieces or feature areas to create a ‘wow’ factor. Every corner, every chair, every table and every wall was considered, designed and executed; we want to create a space that was different from the other Edwards And Co salons but still had a connection. We wanted more LUXE; the feeling of modern grandeur. As with all Edwards and Co spaces, the new salon is available for education, functions etc.?
To continue with Edwards and Co tradition, we created a multi-purpose space; a space for doing hair, for holding events, for doing photo shoots, but most of all to share. Every Edwards and Co salon is multi-purpose, and all are available for hire for external educators or external events. This particular space is much more versatile than our other spaces because of the sheer size! What does this new salon add to the brand and why do you feel this is an important step forward for Edwards and Co? Edwards and Co is a an evolving brand, so changes happen swiftly and confidently in the direction we believe we should go. Opening the new space adds more of an identity to the brand, a helm or a headquarters which is ideal for brand recognition and also a bold statement to both industry and consumer that we are here to stay, proudly and confidently. Why do you feel there is such strong demand for independent working spaces for contractors? To put my answer into context, Edwards And Co. is majority employees, not contractors. I believe my model of business needs to be flexible and mouldable. Soon we will have the ability for freelancers who are only visiting to book a chair for a day. I think it is important for all salons to be able to adapt to the needs of our ever-changing industry to remain current and viable. What is one thing that you feel is important and relevant for industry business owners today to consider? I think it is super important to identify what your brand identity is so that you can scale if that’s what you want to do. Be clear in your in your message and keep your message strong. And Jaye, what are the brand’s plans for the future? What can we expect to see in the next 1-2 years at Edwards and Co.? I have huge plans for Edwards And Co, and there are many directions I want to take the business. I think for the next 1-2 years, I will focus heavily on education and building that arm of the business. I would love to open more locations in Melbourne, Brisbane and Perth, but my end goal is to create a similar model of business in the USA.
EDWARDS AND CO.
JOIN THE MOVEMENT 2019 brings a new feel to Edwards And Co. Education, restructuring with a variety of specialist workshops allows professionals of every level to learn, grow and absorb the rush of the Edwards And Co movement. OPEN HOUSE WORKSHOPS 6 live Educators showcasing a wide variety of skills + techniques. You can move around the room freely absorbing as much knowledge as possible and choose who you would like to watch! SIGNATURE COLOUR + STYLING Experience first-hand the signature looks that have captivated the attention of an international audience. Be introduced to the home grown techniques of Jaye + his education team. COLOUR CORRECTION SPECIALIST Designed for any colourist who has a yearning to master the art of corrective colour work. See your educators transform 3 live models with hair disasters to dream hair in one sitting. FREEHAND COLOUR + STYLING Have you ever wanted to master the art of Freehand Colour? Well this class is for you! Learn the tips and tricks behind creating that perfect sun kissed blend. Demonstrating a mix of Parisian, Finesse + Heavy Freehand Techniques.
2019 NATIONAL EDUCATION WORKSHOPS SYDNEY
3rd February, Open House 5th May, Signature Colour + Styling 6th May, Colour Correction Specialist
MELBOURNE
10th February, Open House 16th June, Signature Colour + Styling 17th June, Colour Correction Specialist
CANBERRA
ADELAIDE
14th April, Signature Colour + Styling 15th April, Colour Correction + Styling
PERTH
21st April, Signature Colour + Styling 22nd April, Colour Correction + Styling
GOLD COAST
14th July, Signature Colour +Styling 15th July, Colour Correction + Styling
17th March, Signature Colour + Styling 18th March, Colour Correction + Styling
BRISBANE
August 11th, Signature Colour + Styling August 12th, Freehand Colour + Styling
“Education and collaboration is the key to the success of the Edwards And Co Brand”
Jaye Edwards
Website www.edwardsandco.com.au Contact education@edwardsandco.com.au Instagram @_edwardsandco Facebook @EdwardsAndCo #JOINTHEMOVEMENT
GLOBAL ZOOM 2018
Two days of extraordinary shows, an exciting competition and inspiring artist sessions have come to a close. Toronto was the hosting city of this year’s Global Zoom Event – the well-known Goldwell and KMS world artistic event. Almost 3,000 passionate stylists from all over the world came together on September 30th and October 1st to experience two days full of creativity and to share a lot of inspirational moments. One of the numerous highlights of these two impressive days was the world premiere of Goldwell’s Color Zoom ‘19 Collection R MIX. ACADEMY SESSIONS - SUNDAY
On Sunday, September 1st, the Global Zoom Event 2018 started directly with the Academy Sessions to show more hands-on Education than ever before: The Color Zoom Creative Team gave an insight into the R MIX Collection: Global Winners from 2017 Mia Sota, Dylan Tung and Maksim Sotnikov, along with Goldwell International Artists Agnes Westerman and Sascha Haseloff, presented the technical insight of the Color Zoom ‘19 Collection. The Master Design Team presented the most fashion-forward designs from Goldwell’s signature programs, focusing on cut, styling and color. Global Cutting Ambassador Jay Mahmood and the team showcased haircuts from the Master Stylist program alongside Rodica Hristu who’s color expertise brings to life the Master Colorist program. 36
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The KMS Style Council delighted the audience with initial insights about STYLECOLOR. The Team showed two days of cut and style with amazing STYLECOLOR effects to enhance the looks. Lori Panarello (USA) and Edwin Johnston (CAN) lead the team on the Academy stage with Ali Holmes (AUS), Etienne Aijal with Simon Miller (USA) leading the KMS global community on the open mike stage at the KMS booth. The Goldwell @Pure Pigments Team, Rebecca Hiele and Lindie Blackwell, presented the endless possibilities of how to use and showcase the beauty of Pure Pigments, they presented models whose customized colors showed unprecedented shine, vibrancy and color brilliance, showing how Pure pigments can be used within the daily salon routine.
COLOR ZOOM CHALLENGE
Parallel to the impressive Academy Sessions,
the Color Zoom Challenge started with hairdressers from all over the world. Stylists participating in three different categories (Partner, Creative & New Talent) demonstrate their creativity and their interpretation of the current Goldwell Color Zoom Collection to become a part of the Global Color Zoom Creative Team. This year, the participants interpreted the ELEMENTAL Collection, and they represented their countries at the Color Zoom Live Final. On Sunday, September, 30th, all 79 national finalists from 33 different countries competed live and simultaneously.
GALA SHOW & THE GLOBAL WINNERS
At this year’s Global Zoom Event the Gala Show was initiated by an Oribe-Cocktail-Party. The guests had the exclusive possibility to immerse into the world of Oribe Hair Care – the new
“HAIRDRESSERS FROM ALL AROUND THE WORLD ENJOYED THE GLOBAL ZOOM EVENT IN TORONTO, A CITY WHICH NEVER SLEEPS. WE HAD TWO INCREDIBLE AND INSPIRATIONAL DAYS WITH MORE EDUCATIONAL CONTENT THAN EVER BEFORE. THIS YEAR WE WERE DELIGHTED TO WELCOME ORIBE HAIR CARE TO THE GLOBAL FAMILY OF KAO SALON DIVISION AND WE HAD THE GREAT CHANCE TO GIVE OUR GLOBAL ZOOM ATTENDEES A “SNEAK PEEK” INTO THE WORLD OF ORIBE HAIR CARE.”
John Moroney, VICE PRESIDENT EDUCATION & GLOBAL CREATIVE DIRECTOR KAO SALON DIVISION
member of the Kao Salon Division. The following Gala Show was one of the highlights of the Global Zoom Event in Toronto. Over 3,000 hairdressers were thrilled to discover the new Color Zoom Collection 2019: R MIX – a mix of Pop with quirky Punk elements. Hair is always a form of expression. R MIX is a mix of bold colors, sharp contours and strong contrasts inspired by Pop art and graphic minimalism to create an optical pop effect. The Color Zoom Creative Team has created a collection that is playful, energetic and refreshing. The Gala Show was not least also one of the outstanding moments because the three global winners were announced. All three had demonstrated astounding hairdressing skills in the Color Zoom competition: Nushka Barbosa from Netherlands in the New Talent category – for young, creative colorists with less than five years of professional experience. Roos Topley from Netherlands in the Creative category – for color creations done by stylists with more than five years experience. Lieke Nijenkamp from Netherlands in the Partner category – for color creations designed by stylists who have already worked for Goldwell since the last two years at shows or at seminars.
STYLISTS’ FAVORITE AWARD
Again Lieke Nijenkamp from Netherlands (Partner category) won the Stylists’ Favorite Award, together with Nushka Barbosa from Netherlands (New Talent category) and Pedro Alvarez from Mexico (Creative category). The Goldwell Stylists’ Favorite Awards are a set of awards linked to the Color Zoom Challenge. The special feature of these awards is that anyone, anywhere in the world, is able to participate via an online platform and is able to choose their favorite entry in each category, from all of the National Gold Winners.
COLOR ZOOM HALL OF FAME
The Color Zoom Hall of Fame award is dedicated to recognizing former Color Zoom winners who have used the Color Zoom as a platform for advancing their career. This year two very emotional and proud winners were announced: Neil Barton from UK and Rodica Hristu from Canada for the dedication and mentorship of Color Zoom teams throughout the last decade.
ARTIST SESSIONS - MONDAY
The inspiring Artist Sessions give guests from all over the world the opportunity to experience
excellent mastery of their craft. Mario Krankl is one of Europe‘s and Goldwell’s most distinguished hairstylists. The world champion hairstylist presented his unique creations, up-dos and avant-garde styles during this fashion-forward Artist Session. Mazella & Palmer are renowned globally in the salon industry for ground breaking education and artistry, Mazella & Palmer have taught and worked alongside some of the leading hairdressers across the globe for two decades. Their unique teaching methodologies and concepts make education accessible and relevant for all levels of hairdressers, while their technical and creative direction excites stylists worldwide. The third Artist Session was all about shibui. The word shibui is Japanese, relating to an aesthetic of simple, subtle and unobtrusive beauty. Shibui is craftsmanship that is beautiful by being understated.
FAREWELL PARTY
The Farewell Party on Monday evening took place in one of the hippest Nightclubs in Toronto – the Rebel Nightclub. Of course this was the crowning finale of the Global Zoom Event 2018. Hair Biz Year 12 Issue 6
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DE LORENZO 2018 ASPYA CONFERENCE
From 9th – 11th September, 2018 De Lorenzo hosted their 16th annual APSYA Conference in Auckland, New Zealand. The theme; ‘Everyone is Beautiful and Everyone’s a Star’, inspired confidence and energy amongst the guests, through key motivational speakers, performances and awards. On Sunday 9th September guests enjoyed a glamourous cocktail evening at the Auckland War Memorial Museum. They were treated to a cultural welcoming ceremony, where a group performance of the traditional Maori Haka dance officially opened the ASPYA festivities. The official conference began on Monday, with a welcome speech from familiar face and conference MC, Rob Carlton alongside a warm introduction from Director, Chris de Lorenzo. Kate Christie of Time Stylers took to the stage to encourage ASPYA members to make better use of their time, providing helpful tips and tricks to claw back lost time. She promised to help attendees gain back 30 hours of lost time each month, thus encouraging productivity and improved time management; skills that can not only be applied in the salon, but also to every day life. Jenny Burns, a representative from the Australian Hairdressing Council followed, encouraging all De Lorenzo salons to join 38
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the Hairdressing Australia Industry Register (H.A.I.R.) which recognises and promotes qualified, professional hair salons, uniting the industry. An informative and inspiring presentation from Sustainable Salons followed, an organisation that rescues up to 95% of salon resources and finds repurposed solutions, to benefit the planet. Paul Frasca, Owner and Director, shared the company’s incredible ‘hair boom’ initiative, involving the collection of salon hair clippings to fill oversized ‘stockings’, which help to clean up major oil spills in the ocean. The presentation was extremely inspiring to all, encouraging salons to be more mindful of waste and the smalls ways in which hairdressers can do their part for the environment and create a sustainable future.
In addition to this, Sustainable Salons is now supporting De Lorenzo’s newly introduced Sustainability Recognition Program. The program is accredited to salons that show they have implemented environmentally sustainable policies and practices and can demonstrate a commitment to building a greener salon future. The Sustainability Recognition Program recipients were announced at the conference’s annual Gala Dinner. The presentations were followed by an extravagant showcase by the inspiring Christopher Dove and John Simpson, of CoCre8. The dynamic duo debuted the NEW Novasemi professional colour cream range, giving ASPYA attendees the first exclusive look at the latest products. Showcasing the versatility of
Novasemi, Christopher and John alongside their models, discussed the step-by-step techniques used to create a range of bold, playful and expressive hairstyles. The audience left the first day of conference, inspired by experts in the field, with all salon owners filled with excitement about the upcoming Novasemi range. The 2018 De Lorenzo ASPYA Gala Dinner was held on Monday 10th September in the beautiful Great Room of the Cordis Hotel, Auckland. The conference mantra of ‘Everyone is Beautiful and Everyone’s a Star’ theme was truly embraced, with a Casino Royale theme, encouraging guests to dress up for a glamorous evening. The De Lorenzo Directors had the pleasure of announcing the 2018 ASPYA Loyalty Awards, for five, 10 and 15 years of service and
inducted Hornsby Heights Hairdressing into the ASPYA Hall of Fame. Day two of the conference commenced with last years’ ASPYA crowd favourite, Lisa Conway; an inspirational speaker and ZING Life Coach. Lisa discussed the importance of confidence, sharing insightful tips and personal experiences from over 30 years in the industry. Following this, industry expert and recently appointed De Lorenzo Brand Ambassador, Brad Ngata discussed what success feels like to him and the ways in which his salon and approach to the industry has changed over the years. The keynote speaker of the conference was Samuel Johnson; actor, TV personality and philanthropist. Samuel told the heartwrenching story of how the ‘Love Your Sister’ foundation came to be, and beautiful stories
about his late sister, Connie. The emotional presentation came with important lessons and pieces of wisdom; Sam shared that although life often comes with struggles, the best thing you can do is learn and grow from them. Anthony de Lorenzo provided guests with a touching farewell to mark the closing of the conference, encouraging all to focus on the importance of community and gratitude; ensuring all in attendance were looking forward to ASPYA’s next conference in March 2020. www.delorenzo.com.au
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MYSTIQUE
THE 36TH ALTERNATIVE HAIR SHOW
This year’s Alternative Hair Show, entitled MYSTIQUE, was held at the magnificent Freemasons’ Hall in London’s Covent Garden. 2 shows were held over the evening raising a fantastic total of £205,000 for the Alternative Hair Charitable Foundation: FIGHTING LEUKAEMIA.
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Alternative Hair is an amazing celebration of the artistry, creativity and passion of hairdressers from across the globe and is both an inspirational and entertaining event. Without the support of the wonderful hair teams, who each appear at the show at their own cost, the Alternative Hair Show could not continue and the success of this enduring event is a testament to each team’s fantastic commitment. Premier sponsors of MYSTIQUE were Wella and TIGI; both companies, continue to show their support of the charity year after year. The Charity sponsors for the evening were: Infringe, Linda Beauty, Alternative Hair Product Line, The Anthony & Pat Mascolo Charitable Foundation and TIGI Copyright. The first part of the evening saw the finals of the International Visionary Award, sponsored by TIGI and presented by Anthony Mascolo, International President of Alternative Hair, together with Alternative Hair founder, Tony Rizzo. The Visionary Award has become a strong part of the evening and this year’s finalists showed some incredibly detailed and magnificent models, making the judging process extremely difficult. Each finalist in the categories: Cut & Colour, Men’s and Avant-Garde, presented one model in a colourful and impressive show.
THE WINNERS OF THE 2018 VISIONARY AWARD WERE:
Cut & Colour – Ryu Kyougoku from Japan Mens’ – Alessandro Barca from the UK Avant-Garde- Tang Wei from Taiwan It is almost impossible to describe the work of the artistic teams presenting their individual shows during the evening.
FROM ACROSS THE GLOBE AND CREATING THEIR PRESENTATIONS TO THE THEME MYSTIQUE THE TEAMS WERE: From the UK SACO From Spain KUMEN HAIR From Italy RUDY MOSTARDA From China KEN ZHOU From the UK ANNE VECK From the UK GUY KREMER From the UK MARK LEESON From Spain MIKEL LUZEA From the UK TIGI CREATIVE TEAM- UK From the UK SASSOON From the USA CHARLIE PRICE From the UK MARC ANTONI From the UK ROBERT MASCIAVE From the UK ALAN EDWARDS From Germany KLAUS PETER OCHS From Hungary LASZLO HAJAS From Italy CARLO BAY From the UK SANRIZZ
Importantly Alternative Hair is of course also about raising much-needed funds for Fighting Leukaemia. During the evening head trustee of Fighting Leukaemia, Douglas Osborne, Professor Tariq Enver and Dr Jason De Boeur thanked the audience for their support and told them of the some of the great research being carried out with positive results. A film of this year’s Children’s Party, opened the charity appeal which was made by Alternative Hair Host, Linda Evans and 9 year old Blue Tobin who is celebrating 6 years free of blood cancer. At the end of a wonderful evening, the teams paraded on stage for a final applause as Tony and Anthony thanked everyone for attending the show and together with Blue Tobin presented the cheque for an incredible £205,000.00 raised by the night!
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2018 AHIA BEST CUSTOMER CARE AND 2018 AHIA QLD STATE SALON OF THE YEAR
ROKSTAR SALON
2018 AHIA State Salon of the Year QLD, Rokstar - Sponsored by Wella Professionals
They’re the millennial whiz kidz who’ve grabbed just about every award there is to win, forging their way to a glistening future of their own design. Suffice to say that these gals are shakin’ things up and changing the status-quo of hairdressing, but what’s Rokstar really all about? Huge growth, fantastic retail and colour sales? Yes! Amazing customer-retention, customer satisfaction and rebooking? For sure! Awards, stage, fashion and photographic work? Definitely! Insanely good reviews from regular guests and also local media? 100%! But there’s so much more that’s so very interesting about what’s going on within this fashionable, yet eclectic West End salon. Boss Babe Brodie-Lee has become almost as well known for her unique take on successfully employing millennial staff as she has for her show-stopping braids or jaw-dropping photographic styling. Says Brodie, “We know that the world is becoming a very different and often unrecognizable place for industry salon owners when it comes to employing young staff. Young people have different expectations, needs, desires and a totally different 42
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view of ‘the norm.’ This is fact. Whether you like it or not, we have to accept, embrace and respond to it in ways young people comprehend”. “The Gen-Y workplace can’t simply be where they go to work every day. It has to have meaning. Gen-Y are not about purely making money. What excites them is being motivated, engaged and excited by their career. They have a bigger picture mentality. Personal fulfilment is their sat-nav: they are health-conscious, socially and environmentallyconscious, liberal, compassionate, confident and results-driven and they live very much in the here and now. Understanding and embracing this is a vital part of Rokstar’s or indeed any modern salon’s success story”. Brodie believes that a happy and motivated team can occur when team members are content in their personal lives as well as their working lives, and that modern employers have a responsibility to their staff above and beyond the 9-5. “When I launched Rokstar, my objective was to create a modern workplace, where work/life balance was
more important than numbers and where every team member was part of a combined effort. We have happy, regular clients, incredibly impressive sales figures, off-the-charts-rebooking, amazing training, awards and industry recognition, but most importantly, we have a rewarding workplace where our staff are jumping to come to every morning. Could there ever be a greater reward?” Knowing that a work-life balance is high on the agenda of her Gen-Y team, a non-negotiable clause in the Rokstar contract is that staff all work a38-hour week over 4 days. “If my team are happy and looking forward to coming into work, this happiness is infectious and makes for a happy customer base, an increase in productivity and makes Rokstar a place people actually want to be. That for me is simply good sense!”
2018 AHIA Best Customer Care, Rokstar - Sponsored By GlamPalm
With sales over the past 12-months up in excess of 25% and a rebooking rate consistently above 80%, whatever they’re doing is clearly working. So much so, that they now need to find space for additional styling stations to accommodate the ongoing growth. Rokstar is situated in the beautiful and contemporary Glass Factory in Brisbane’s West End, with a design that captures inspired industrial style in a boutique urban outlook. The architecture of the space is the perfect representation of the Rokstar brand: innovation, imagination and creativity, combining eclectic elements of glamour, sophistication and elegance with added Rokstar attitude. Conscious of their environmental footprint, the business recycles all recyclable materials, uses
energy efficient light globes and water efficient showerheads, environmentally friendly cleaning products and recyclable paper retail bags.
guests are wrapped in the famous branded Rokstar quilts whilst they enjoy a relaxing scalp massage in the indulgent massage chairs.
Dominating social media, the salon’s branded selfie wall has proven to be an enormous hit as clients take advantage of the ring light to take the perfect picture which is then shared far and wide on their social media accounts, further increasing the salon’s brand awareness.
Free wifi is a given and, knowing their busy clients’ time is precious, guests can pay from the comfort of their chair so there’s no hold up at the desk. Clients can even order fabulous food from the nearby Morning After café and have their food delivered right to their chair!
As the 2018 AHIA Best Customer Care award winners, attention to detail is paramount at Rokstar. They want their guests to feel like they’ve had a mini break from their lives and when they leave, they are already looking forward to their next little dose of heaven! Whilst soaking up the wonderful salon ambience including a bespoke essential oil blend created especially for the salon,
And to cater for their ever-increasing number of ingredient conscious clients, they even created their own retail range. It’s sulphate free, paraben free, gluten free, vegan certified, made in Australia, highly profitable and a huge hit! It’s easy to see that customer care isn’t something they just ‘do’, it’s part of their DNA!
2018 AHIA BEST MARKETING
THE FOX & THE HAIR
AHIA Best Marketing award winner, The Fox & The Hair is a business that turns the traditional salon marketing model on its head! Having built their presence to both consumers and industry almost entirely using social media, they’ve never needed a website or print campaigns because their ‘people’ (staff, clients and students) are so connected to them in the digital space. Their team of 20 are a collection of great people who have been raised as Fox cubs, trained and completely submerged in the brand’s values and ethos. The ‘signature’ #FOX skill set is what has ensured the longevity of their loyal clients who travel far and wide to experience the service of this salon. The salon’s 72K (that’s right….. 72 thousand!) Instagram followers tell them what they want and…they listen! They want a cool place to hang out that feels like a bar or day club; they want more than just tea and coffee, so bakery treats, bespoke lolly jars and quirky refreshments are the order of the day. What really makes their brand POP on social media is the finely tuned colour palette, the quirky graphics, the constant bespoke GIFS and videos and FUN content. Their very specific signature ‘look’ is easily identifiable and during the awards period alone, their Instagram account received over 2.5 million photo likes, plus their hashtag #TheFoxAndTheHair was used over one million times! As a result, their work was picked up by media outlets such as Cosmopolitan, Buzzfeed, Refinery
EDUCATION MIA HAS BEEN A SPEAKER AT VARIOUS INDUSTRY EVENTS FOR HER EXPERTISE IN SOCIAL MEDIA Podcast for Salon Owners Collective Stage artist for Hair Biz Forum Teaching digital seminars @thesecretfox Teaching seminars for "Colour Queens" Stage artist for Wella Stage work for Hair Expo
STRATEGY KNOW YOUR AUDIENCE AND SPEAK AN AUTHENTIC VOICE Assess and respond to periods of high traffic Post often, but only HOT content Keep up to date with Instagram trends and audience behaviour patterns Use bespoke design that is the digital signature of
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2018 AHIA Best Marketing Award, The Fox and the Hair - Sponsored by Schwarzkopf Professional 29, Behind the Chair and a host of other industry pages and by using Instagram as a sales tool, they sold over $375,000 worth of hair packages! Their bespoke marketing strategy, created in collaboration with Six Underground Media, involves competitions and campaigns that not only gather digital data about their clients, but also generate new business through social referrals. Two new custom-made Instagram tiles
with key brand messages are released each week to elevate their social presence and push engagement higher and higher. In fact, some of their Instagram and Facebook content gets tens of thousands of views and in some cases, hundreds of thousands of views! In a stroke of pure genius, Secret Fox Education was launched in 2017 with a mission to make hairdressing education accessible to all, by utilising social media. The tutorials are conducted through Facebook Live in a closed Facebook group, making them available to members anywhere at any time on any device. Topics covered include cuts, colour, styling, business strategies, marketing and of course, social media. Via the Facebook group, members have unlimited access to support, class notes, cheat sheets and a discussion board. With no minimum commitment, members have the freedom to opt in and out as they please. Brilliant! Having completely redefined salon marketing, it’s no wonder Fox and the Hair owner, Mia Devries is in high demand as an industry social media guru. These two brands are truly outstanding success stories.
2018 AHIA BEST BUSINESS SERVICE OF THE YEAR
SIX UNDERGROUND MEDIA
2018 AHIA Best Business Service, Six Underground Media - Sponsored by HairBiz
AHIA Best Business Service winner, Six Underground Media offer the ultimate digital presence for any brand, salon or service provider by creating bespoke content that leaps out of a screen, grabs your attention and keeps it there. Launched in 2010 as the hairdressing industry’s first specialist social media agency, the brand was founded by Hayley Mears, an ex-hairdresser with a degree in digital marketing and communications who fused her two unique skill sets to create a brand that could speak to a new generation of clients hungry for digital communication. Using a host of tools, platforms, voices, images, activations and of course, killer graphic design, Six Underground are able to specifically target exactly the demographic you’re trying to reach, driving new clients to the business using detailed Facebook targeting and locating influencers that represent their brand’s voice in the social space. Their uniquely animated content breaks through noisy and cluttered feeds on social media by utilising competitions and incentives to collect data and reward loyalty; their fresh approach re-invents outdated and ineffective branding and even helps recruit staff! Now, eight years later, the agency has cemented their place as the go-to touch point for social media needs and has grown to a team of seven specialists who excel in their own fields of digital expertise. In addition to
their tribe of salon clients, the brand provides tailored services for companies such as Revlon Professional, American Crew, Evy Professional, Aqua Baci, Apotecari, The Secret Fox, Box Hill Institute, Sydney TAFE, Piloroo, TIGI & The Journal Magazine. Relieving busy salon owners of the demands of managing their social media needs and helping to attract those much-needed new clients, the Six Underground team remain across the technical and back end changes as they happen, and their specialist team are well versed in all content development and publishing optimisation. A wonderful service for all aspects of the hairdressing industry. Congratulations Hayley and crew!
PROFESSIONAL
Silver Brilliance POWDER LIGHTENER CLEANER, BRIGHTER COOLER BLONDES
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(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
WARM IS THE NEW ASH
By Kristina Russell
This season is all about playing with gold. My signature style is artistic colours with dimension. I am known for my unique approach to colouring hair as if it is a ‘blank canvas’. Combining hair painting and precise foiling, I like to create a 3rd dimension by colouring in shadows and texture.
Forecasting haircolour and predicting what’s next for clients is a fun opportunity for us (hairdressers) to make suggestions of what we would like to do next for our client. Spring/Summer Haircolour sparkles with the newest trend: GOLD. Fashion techniques and Creative toners are becoming the norm in hair salons, with a more complex approach expected and requested by clients. Sophisticated Golds and Iridescent Mauves are mixed with Natural hues for Balayage and Blonde clients wanting a shine revival. Ash tends to buildup in the hair that results in lacklustre dull tones, and clients become fixated on using purple tone shampoos to avoid brassiness. Brilliant and bright does not equal brassy or ginger, which means as hairdressers we need to educate clients that gold is an option. I am a firm believer that “on purpose” Gold is a beautiful thing in haircolour. Gold sparkles across 3 families with glossy results. Have you ever struggled with client consultations? I will share a little secret that I like to do for inspiration to source new colour names…. if you are wanting to suggest natural tones just head to your local hardware store for wood stains or paint colours. Voila’ you now have your new seasonal buzz words to share with clients.
Blondes to suggest to your clients for SS19: Vanilla + Suede + Cream + Honey Brunettes to suggest to your clients for SS19: Hazelnut + Warm Chocolate Redheads to suggest to your clients for SS19: Cinnamon Auburn + Golden Apricot
NEUTRAL VERSUS NATURAL IN HAIRCOLOUR THEORY: ARE BROWN AND BEIGE NEUTRALS ?
Brown and beige have hues, even if it is faint. So they aren’t neutrals, they are colours. And these need to be considered when formulation occurs for our clients. Brown and Beige are actually shades and tones of red-orange, orange-yellow, and yellow. Take a look at your brands colour chart and saturation scales again and analyse the colours background (is it tan and violet for example, or is the naturals a green base perhaps ?) Brown needs at least one natural to make them. Therefore natural tones in hair are not basic colours, and they aren’t naturals - they are complex colours. With relation to Haircolour Natural’s in product ranges could have a brown and blue reflect, which mixes with iridescent (Mauve) Golds to create the new sophisticated Summer palette. Kristina Russell is a Master Haircolour Artist and former Global Ambassador for Redken 5th Ave NYC, travelling frequently educating and training hairstylists in Australia, New Zealand, Asia, Europe and across the USA. Hailing from Sydney, Australia, she works both in salon as well as keeping a busy schedule travelling Australia and the world, teaching classes of her own design. www.kristinarussell.com.au
GLAMPALM WELCOMES
LORNA EVANS Born in Scotland and raised in Australia Lorna Evans is an established and well known Hair Styling Educator and Product Developer of unique styling tools. With a career spanning over 34 years and having been a multi salon owner for over 28 years Lorna is in her prime. Upon completing her apprenticeship in Australia and then heading back to Scotland to further her education at the iconic Rainbow Room with Alan & Linda Stewart in Glasgow, it was here that she discovered there was a whole world of excitement in the hairdressing industry.
Having returned to Australia, Lorna partook regularly in live hair competitions where her creativity and sharp attention to detail won her many awards. It was from here that she was able to launch her education career representing and working with many major brands both in Australia and internationally. Lorna has recently joined the GlamPalm family following in the footsteps of fellow advocates and ambassadors including Stevie English, Kobi Bokshish, Adam Ciacca, Geoffrey Herberg and Brad Ngata to name just a few. We spoke to Lorna about her exciting career.
DO YOU THINK OWNING THE SALONS HAS GIVEN YOU A GOOD FOUNDATION FOR WHAT YOU DO NOW?
Absolutely! Both my salons are very different, one is a boutique salon in Mornington and the other is located in a small shopping Centre in Carrum Downs with a large walk in clientele. Having 2 brands really has allowed me to understand the diversity in both clientele and the team. Our boutique salon team need to have the skills to build a very regular loyal client base that relies heavily on rebooking and 50
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“GLAM PALM AND I ARE JUST FINALISING SOME EXCITING EDUCATION EVENTS FOR 2019 TOGETHER SO WATCH THIS SPACE.” the shopping centre needs a team of stylists that can be fast and flexible to take in the client who decides at the last minute that she wants a whole new colour change. And of course both salons must produce excellent work. By having the experience of running both salons It really has helped me to understand that my education students have different environments and time frames to achieve a great result.
TELL US A LITTLE ABOUT YOUR EDUCATIONAL ROLE, WHAT DO YOU LOVE ABOUT WHAT YOU DO? Education started for me over 17 years ago
when I was winning Hairdressing competitions. MATRIX who at that time were not owned by L’Oreal asked if I would conduct a workshop for there clients. It was so nerve wracking and what I noticed was that as much as I had the love of styling, the art of being able to deliver a class that my students could follow was a whole different skill. Then L’Oreal took over MATRIX and my goal to become an educator really began. L’Oreal’s Education Manager was Ann Maree Mason and she helped me to structure my classes. I then moved over to REDKEN and my skills as an educator really expanded. It included spending time in NY and Vegas with legends Sam Villa and Chris Baron. The best thing about my role is that I truly just LOVE seeing students confidence grow over the time we have together. At the start of every class we write up everyone’s expectation of what they would like to take away from the workshop and I can honestly say I have NEVER had a board that did not include I would like to feel more confident. At the end of the day to grow confidence in anything we do, we need to know our content and practice it as much as possible.
HOW DO YOU DECIDE WHAT COMPANIES TO WORK WITH FROM AN AMBASSADOR OR PARTNERING ROLE?
This is easy, first you need to LOVE the product, then it’s about relationship building from both sides. As we all know a good partnership is a two way thing. I need to know what the company wants to achieve from the partnership and vice versa.
YOU HAVE RECENTLY PARTNERED WITH GLAMPALM. WHY DID YOU DECIDE TO WORK WITH THE BRAND?
I was introduced to the brand while working back stage at Brisbane Hair and Beauty Expo with the amazing Brad Ngata and used their Magic Wand and just loved how it glided through the hair and made the hair feel. The GlamPalm stand was across from ours and I really enjoyed the passion MD, Koen Verelst had for this beautiful brand. I have always been about creating beautiful hair that is not plastered with hairspray. Using heat tools that don’t damage the hair to me is super important. It was a no brainer to be honest.
WHAT WILL YOUR ROLE ENTAIL WITH GLAMPALM?
My role will be to help create awareness of the brand. I’m excited for my students to have an opportunity to get it in their hands and simply experience it for themselves. We are also just finalising some exciting education events for 2019 together so watch this space!
IS THERE ANY ONE MAIN THING THAT FRUSTRATES YOU WITH THE INDUSTRY AND WHAT WOULD YOU DO IF YOU COULD TO CHANGE IT?
“I REALLY ADMIRE THE PASSION MANAGING DIRECTOR, KOEN VERELST HAS FOR THIS BEAUTIFUL BRAND. I’M ALL ABOUT CREATING BEAUTIFUL HAIR THAT IS NOT PLASTERED WITH HAIRSPRAY, SO USING HEAT TOOLS THAT DON’T DAMAGE THE HAIR TO ME IS SUPER IMPORTANT.”
of salon training is now expected to be done in the salons time, and it’s rare that stylists will invest their own time to further their education in their chosen career. Personally, I think its one of the main reasons why they get bored and decide to leave the industry, there is nothing boring about the Hairdressing Industry! I think the best answer is to include education as part of incentive programs for your team and make sure your team are aware that they need to attend a minimum of two education programs per year.
YOU HAVE DEVELOPED MANY OF YOUR OWN PRODUCTS SUCH AS THE INCREDIBLE TIME SAVING BRUSH. CAN YOU TALK US THROUGH THE PROCESS OF HOW SOMETHING COMES TO LIFE FROM CONCEPT TO DESIGN TO ON SALE?
Developing NEW tools started purely from seeing the problems stylist had and trying to solve them by creating tools that make life easier, faster and more fun. The first thing I do is draw it up on paper, or I have even been known to get my tin snips out and make a mock up. We then find the right person to make the product THIS IS THE HARD BIT!!!!!! and worst of all is I had to learn to be patient mmm. I am not that great at that side of things. Getting the tools finished is soooooo exciting but then the real work starts with the marketing and sales, I work together with my husband Russell, who is a graphic artist, this has helped us a lot because we can turn an idea we have quickly into reality. To become a stockist or for more information visit www.glampalm.com.au - 1300 652 797
As an educator I find it amazing that only 10% of stylists will invest in any education after there apprenticeship. I think most salon owners, including myself, find it hard to accept that 99% Hair Biz Year 12 Issue 6
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AN ENGINEERING MASTERPIECE Sam Burrowes is an Advanced Design Engineer at Dyson, having graduated with a Masters of Engineering degree from the University of Glasgow in 2014 He was part of the design team which developed the Dyson SupersonicTM hair dryer, released in 2016 and subsequent professional edition, released in 2018. Sam has worked on a range of aspects in the product development cycle and his area of focus was primarily the heater technology and airflow system within the product. Having recently embarked on a new role in Tokyo, where he is supporting the Personal Care team in Japan and Korea, gaining key insights to feed back to the design teams in the UK, he recently spent a few days here in Australia. The perfect opportunity for Hair Biz to pick the brains of such an expert when it comes to the dryer that has taken Australia by storm. What do you believe to be the most technologically advanced aspect of the Dyson SupersonicTM hair dryer and the Dyson SupersonicTM hair dryer Professional Edition? At Dyson, we design many of our own motors. Specifically for the Dyson SupersonicTM hair dryer, the motors design team developed the Dyson Digital Motor V9 – one of the smallest and lightest we’ve ever made. It spins at up to 110,000 rpm and delivers and incredibly powerful and controlled airflow which we use to create a high pressure within the product. It’s this pressure which pushes air out of the narrow exit at the front of the product and which allows for such high velocity airflows. Controlling the motor is what is key – adjustments are made every single time it rotates (nearly 2,000 times every second) without the use of bulky sensors. What do you see as the key unique elements of the Dyson SupersonicTM hair dryer? I think there are the things that people notice right away such as the balance of the product by having the Dyson Digital Motor V9 in the handle, the machine’s distinct appearance and how quiet it is in use. These are some of the features that people immediately love about the product. The benefits to your hair with regards to preventing extreme heat damage - thanks to our Intelligent Heat Control technology - can help maintain natural shine. It’s always great as an engineer to see how engineering new technology can benefit how someone looks and feels. In what way do you believe the re-designed elements of the Dyson SupersonicTM hair dryer Professional Edition have enhanced the dryer? We have had an amazing response from stylists all around the world to the bespoke-designed hair dryer for the professional market, particularly the new Professional concentrator attachment because 52
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“THE DYSON SUPERSONICTM HAIR DRYER PROFESSIONAL EDITION IS AN EVOLUTION OF THE ORIGINAL PRODUCT WHICH WAS DEVELOPED WITH STYLISTS, FOR STYLISTS, AND IT IS THIS CONSTANT TWO-WAY COMMUNICATION WITH THOSE USING THE MACHINES I WORK ON, WHICH INSPIRED ME GET INTO THIS JOB IN THE FIRST PLACE!” - SAM BURROWES of the extra precision they are able to get when styling. Improvements made to make the product more robust, such as increasing the strength of the magnets in the attachments and optimising them for precise, fast styling have made it far more suitable to being used in salons. We also reengineered the filter to have two layers of filtration – the outer layer is removable and washable, which allows the professional to clean the product with ease. We visited so many salons in Australia and dozens of countries throughout this project and I was really quite surprised at the abuse some products have to take! Thankfully we relentlessly test our machines in those sort of scenarios to ensure they can handle it. Do you think that the Dryer adapts to the varying weather conditions and hair types throughout the world when it comes to longevity of style? We’re very proud of our obsessive approach to research and testing at Dyson when it comes to hair – we tested 1,600 kilometres of real human hair for both machines using hair types from all genetic backgrounds (it’s your DNA which affects what type of hair you have). Hair shape and size varies quite significantly globally so we wanted to factor this in during even the early stages of the design process. In the Dyson SupersonicTM hair dryer Professional Edition, the software which is measuring the flowrate of the machine and looking out for filter blockages, accounts for differences in atmospheric pressure as we didn’t want changes due to travelling or flying around for events to affect the product’s performance.
Do you think different countries have adopted the Dyson SupersonicTM hair dryer and the Professional Edition at a different rate and how has Australia compared? Different trends in hairstyling globally are always going to affect to adoption rate of a product but I think by providing an advanced, effective and welldesigned blow dryer such as the Dyson SupersonicTM hair dryer we’ve been able to really make a difference everywhere. The message we’re trying to get across about hair damage caused by extreme heat is one that is increasingly being listened to as people become more aware of what is actually happening to their hair. The attachments that come with the Dyson SupersonicTM hair dryerwere trialled by participants all over the world and tweaked and changed until we had unanimous approval. Why should Australian Salons get behind the Dyson SupersonicTM hair dryer? We tested this product before launch with over 400 stylists and nearly half these were in Australia. We wanted the product put through its paces and salons across Sydney, Melbourne, Brisbane and Newcastle were the perfect place to put our prototype machines through their paces. Some of the stylists had previously used the original Dyson SupersonicTM hair dryer but for others this was their first experience with the machine. Only once we knew that these stylists, and others around the world, were happy with how the machine performed did we make the decision to release the Dyson SupersonicTM hair dryer Professional Edition. Where do you the Dyson SupersonicTM hair dryer in 5 years time? Is more development possible? As with any piece of technology, our engineers are never satisfied. At Dyson, designing a product is something that never finishes, it’s continuously being revisited, tweaked and changed. We are always being pushed to make our products even better than they currently are and, as engineers, we thoroughly enjoy challenging ourselves to optimise performance and quality. If we find anything to improve over time, it will be done.
JEREMY SCOTT A/W 2018 HAIR TREND
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ghd is taking inspiration straight off the runways and into the hands of salon stylists, with their new limited-edition collection – glacial blue. Inspired by the gloss and vibrant colours of various trends, as well as its association with fabrics in Jeremy Scott’s collection, it was a case of ‘the sharper and shinier the better’, throughout the designer’s Autumn/Winter ’18 show earlier this year. The show, which was directed by ghd Fashion Week Ambassador, Eugene Souleiman, featured looks created by the ghd gold® styler in the limited-edition colourway – glacial blue. “The aim was to get the hair to look as glossy and shiny as possible, so the ghd gold® styler created that intense smoothness and shine,” said Souleiman. The best-selling styler, which features dual-zone technology for premium performance is known to deliver unparalleled results, so it’s no wonder that is was used as Souleiman’s tool of choice in the show. “The bold colour and sharp finish created hyperreal perfection that was almost space-age” said Souleiman. The frosty blue styler joins the award-winning ghd platinum+ styler and ghd air® hairdryer to round out one of the brand’s most talked about capsule collections. At the root of it all, ghd are enabling stylists to create a multitude of styles all while maintaining the health of their clients’ hair. The collection, which launched to consumer media and influencers in October, continues to enhance the brand’s portfolio especially following the release of their most premium tool – the platinum+ styler. The ghd glacial blue collection is now available to order, so contact your ghd sales representative or call 1300 443 424.
“THE AIM WAS TO GET THE HAIR TO LOOK AS GLOSSY AND SHINY AS POSSIBLE, SO THE GHD GOLD STYLER CREATED THAT INTENSE SMOOTHNESS AND SHINE. THE BOLD COLOUR AND SHARP FINISH CREATED HYPER-REAL PERFECTION THAT WAS ALMOST SPACE-AGE” Eugene Souleiman, ghd Fashion Week Ambassador
THE
GINO FOSSANO Scho larship Achieving success doesn’t come easily, so having the guidance and support of a mentor is super important, to steer you down the right path to reach your goals.
Educator Dario Cotroneo knows this too well. Working with young stylists and apprentices every day, Dario teaches and guides them toward becoming great hairdressers. A wonderful extension of that mentorship is the DCI Education ‘Gino Fossano Scholarship’.
WHO WAS GINO FOSSANO? A hairdresser for 40 years, Gino was the owner of Portfolio Hair on Sydney’s northern beaches. In 2008, the Portfolio Hair Salon in Mona Vale moved to its current location in Mona Vale – a bigger and more practical space situated on Pittwater Road, and then in 2011 expanded further, merging with Anthony Lipari in Crows Nest to form a dynamic duo, devoted to creating a personalised experience and exceptionally beautiful hair. According to close friend Dario, “Gino’s incredible work ethic and desire to serve people in hairdressing was truly inspiring. He was always positive and driven and the word ‘no’ didn’t exist in his vocabulary. Always the life of the party and the salon, Gino was always willing to fit clients in, even if it meant staying back late, night after night. Leading by example, he always attracted the most passionate hairdressers and cared for his team like he did his family. When you were in Gino’s presence, you felt his affection for life!” Sadly, Gino passed away this year, and having been profoundly influenced by him throughout this career, Dario was moved to honour Gino’s legacy and to continue his passion for supporting young stylists, ensuring that his amazing qualities would inspire a new generation of Australian hairdressers.
REMEMBERING GINO Current Owner of Portfolio Hair, Dominic Zumbo tells us of his first encounter with 56
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the formidable Gino, in the Primary School playground, where a bundle of energy was causing havoc and having a whole lot of fun. “He was a beautiful young boy with piercing blue eyes and huge big smile, having the time of his life. I just wanted to be his friend and from that day onwards, that’s exactly what we were.” “Deciding that hairdressing was the perfect career as we’d be surrounded by girls,” Dom tells us, “we began apprenticeships at the same salon, Fabianni Hair Group, and forged a lifelong career together.” Dom recalls when they went for the interview, Gino walked into Franco’s office and stepped on a broom which “whacked him in the head, then whacked Franco in the head, but he still managed to get the job!” With a dream to open their own business, the dup settled in Mona vale, directly below the office of June Dally Watkins in 1983 and, seeing all the models walking past with their portfolios in hand, they decided on the name Portfolio Hair. A hard worker, Gino was always willing to learn and evolve as a leader, building one of the most successful salons on the northern beaches and north shore. His team would do anything for him. “One day,” recalls Dom, “Gino spotted a beautiful young woman entering the salon and told me ‘I’m doing her hair but it will be the last appointment of the day!’ He kept her waiting, running late as he did, but then asked her, ‘May I take you out for dinner to make amends for keeping you waiting?’ He’d met the love of his life.” “Together, Leanne and Gino had a child, Justin, who is just as handsome as his Dad.” Says Dom. “I was honoured to become his godfather. Gino will be truly missed.”
THE GINO FOSSANO SCHOLARSHIP DCI Education proudly launches the Gino Fossano Scholarship which will be awarded to one apprentice hairdresser (1st to 3rd year) each year in NSW, QLD, VIC, WA and ACT. The selected applicant will receive a place on the 2019 DCI Elevate Program in their city, which consists of 10 x 3-hour workshops, one per month, learning precise and expensive cutting techniques. This career-changing opportunity will start in February 2019 and continue until November 2019 with a total value of $2,600. “The lucky apprentice chosen will evoke the same qualities and work ethic plus the same fun loving and caring qualities as Gino himself,” adds Dario.
WANT TO GRAB THIS OPPORTUNITY? For application details and information, visit www.dcieducation.com/welcome-to-thegino-fossano-scholarship/ For application submissions, visit www.dcieducation.com/enter-yoursubmission/ Applications close 15th December 2018.
PIERROT’S
MODEL SEARCH 2018
Wow what an amazing night, hosted by Pierrot’s Hair Studios the 2018 Pierrot’s Model Search, ‘Peace, Love & Fashion’ was a great success! Raising money for Relay for life with the Cancer Council of W.A and WaterAid Australia. Hosted at Huzzard Studios, we created a modern 70s vibe showcasing the amazing space and some amazing WA talent. We had a full house with over 150 guests in attendance. Guests were entertained by Principal Academy of Dance and theatre arts with Dance and Acting performances, whilst having canapés and drinks during the pre reception. There were 5 categories to be won, and with over 60 model entrants, our Judges Ady Orupe, David Broadway, Yasmin Walter and Anne Taylor certainly had their work cut out for them choosing the winners. Congratulations to Ruby Ashford, Julia Williams, Dhrumit Patel, Talisha Lee Karuthiru and Alanah Yukich. There were stunning showcases from up and coming Perth Designer Addy Pasquali with her -Lipt Label. D-tribe Designs showcased an amazing collection in collaboration with the Pierrot’s Hair Studios Artistic Hair Show and lastly we had our amazing headline Designer Jonté for the finale with her stunning collection. We are so incredibly lucky to have these designers a part of the show! Thanks to everyone who made 2018 Pierrot’s Model Search such a huge success. We are pleased to announce we raised an incredible $12,000 for our two charities.
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HAIR: KELLY ANGEL FOR CRAIG CHAPMAN SALON PHOTOGRAPHY: BARRY JEFFERY MUA: ELIZABETH RITA STYLIST: MAGDALENA JACOBS
HAIR SHOP NEW FROM M&U: KERATINFIXX BY KERATHERPY
Keratherapy launches there new KeratinFIXX collection. This miracle leavein treatment, shampoo and conditioner strengthens & deeply nourishes the hair from roots to ends with a blend of natural ingredients, botanicals, Keratin, and Caviar extracts. New from Hi Lift Professional – Zero Grey is perfect for concealing grey roots and quick touch ups between salon services. www.muimports.com.au
LASH & BROW BOOSTER BY REFECTOCIL
One booster for both, brows and lashes, RefectoCil Lash & Brow Booster offers up to 56% longer lashes as well as thicker and broader brows with fewer gaps. When used daily, first effects are visible after 6 weeks and after 10 weeks, the hair has grown significantly. The innovative applicator has a small tip for precise application to the lash line and a broad underside for the eyebrows. Dermatologically and Ophthalmologically tested. Free from synthetic hormones, prostamid and perfume. www.refectocil.com.au
BLONDE LIFE HYPER HIGH LIFT PERMANENT CRÈME COLOR BY JOICO Joico’s new of Hyper High Lift Permanent Crème Shades offer you the power to go pale without bleach, deliver the healthiest blonde on the block, and achieve five levels of lift to natural hair without sacrificing a single strand. The range is now available in 3 new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defence system that strengthens strands from the inside out, you'll swiftly nail dreamy blonde looks. The Champagne and Pearl shades can be intermixed and a clear booster can be used on its own for ultimate lift without tone, or mixed with the other two shades to give them an extra boost of lightening power. medik8.com.au
THE KURVE PRO STYLER BY LIZZIE LIROS
Sydney hairdresser Lizzie Liros has created her own styling tool- The Kurve Pro Styler. This revolutionary hair styling tool is perfect for the professional hair stylist or at home users wanting to create a natural everyday finish. Its advanced curved shape, easily allows the user to create soft effortless natural looking waterfall waves, large curls, flicks, volume building, deep waves, frizz smoothing or a head full of beautiful windswept beach waves. The titanium-curved plate produces a dry heat, which creates lasting curls in less time and the plates are uniquely suspended on a floating element system, which enables a smooth glide without pulling. An adjustable temperature system also allows the user to adjust the temperature to suit different hair types for maximum care and best results. www.kurvepro.com
HEADCARE MEN’S RANGE BY OMIT HEADCARE
With Rosebay, Black Oats and Saw Palmetto, Headcare shampoo is a plant based shampoo expertly formulated to support the growth of healthy hair by rebalancing the scalp’s ecosystem. Omit Headcare Shampoo works by stimulating the hair at the roots, decreasing excess oils and reducing the appearance of dry flaky scalps, leaving your head feeling soothed and refreshed. Headcare Conditioner with guar, avocado oil & horsetail leaves your head feeling soothed, refreshed and hair feeling soft and manageable. Omit Head Scrub with Australian ivory clay, coconut & rosebay, is a unique formula to exfoliate the scalp removing dead skin cells and product build-up creating a pathway for new healthy hair to support a clean, balanced, and healthy scalp. Omit Head Powder, containing bamboo, silica & sandalwood is a lightweight styling is formulated with natural active agents to add structure, lift and reinforcement to every strand. Head Spray, by Omit is a pre-styling treatment enriched with natural extracts to support hair growth and thicken the look of hair, whilst supporting the scalp’s microbiome. Saw Palmetto and Burdock Root support the growth of healthy hair, whilst natural hair thickeners make your hair look fuller and increase style manageability. www.omitheadcare.com
EFFORTLES BY SEBASTIAN PROFESSIONAL
Sebastian Professional has again broken traditional barriers by merging haircare and styling; creating a range of styling tools for busy urbanites who want to nail the ‘perfect unperfect’ look. For the first time ever, Sebastian Professional bring dual-purpose care and styling to the range with Reset Shampoo, Preset Conditioner and Shaper i-D Texure Spray. The shampoo preps, the conditioner builds and the i-D Texture spray moulds, creating the perfect un-done effect. Sebastian Professional Effortless captures the grungy-gorgeous look that turns the heads of urban style-seekers – all quickly and easily, so you can get on with your other plans. www.sebastianprofessional.com
PEARL PASTEL SHADES BY JOICO
What do you get when you pair the ultimate semi-permanent formula with a pearlescent palette? Joico Color Intensity “Pearl Pastel” shades, a breathtaking new collection of soft, iridescent-like on-trend color: Rose Gold, Violet Pearl, Blush, and Silver Ice. Easier-than-ever (no developer needed), low-commitment (they last up to 10 shampoos), and loaded with nourishing, protective ingredients, these "pearls of joi" offer healthy, luminous hair with understated charm. Perfect when you want a conditioning, low-commitment colour with incredible colour deposit and shine that you can intermix for limitless artistic options. The four new pastel shades are Rose Gold, Violet Pearl, Blush, and Silver Ice. www.joico.com
RPR CELEBRATES 40 YEARS WITH RETRO RANGE
Australia’s own RPR celebrates their 40th birthday with the release of a limited-edition Retro Bonus Shampoo and Conditioner range, giving customers 200mL FREE of bonus product. The range is based on retro designs from the past which will be fun for those who have been long term loyalists. RPR products are designed for the unique Australian environment, harsh UV rays and water conditions. Varieties include RPR Extend My Colour, RPR Brighten My Blonde, RPR Fix My Frizz and RPR Rejuvenate My Hair. www.rprhaircare.com.au
THERMAL PROTECTANT & VOLUMISING SPRAY BY AFFINAGE PROFESSIONAL
Affinage Professional release two new styling products, Thermal Protectant and Volumising & Texturising Spray Thermal Protectant protects your hair from direct heat styling with TAT technology and can also be used as a porosity equaliser. Containing Marula Seed Oil, Affinage Thermal Protectant is rich in Omega 9 combined with Avocado extract, and has highly effective healing properties, moisturising and nourishing the hair and scalp. VOLUMISING & TEXTURISING SPRAY creates volume and/or texture for everyday styling and is an ideal styling spray for finer hair types. The spray contains Marula Seed Oil, an Omega 9 based oil with healing properties for hair and scalp and protects hair with TAT technology. www.affinage.com.au
JORDANA SALON MIRROR BY COMFORTEL
With modern curves, the Jordana Salon Workstation is a Comfortel Essential, designed with a clever combination of minimal design and practicality to match most salon interiors. A real statement piece, this timeless design is crafted from solid steel with a white marble stone look bench. What’s not to love about the metal and marble trend? It complements so many colour schemes and styles, while adding some wow-factor to the salon. The rounded bench section provides a great workstation for your tools or your client’s cuppa. Available in White or Black. www.comfortel.com.au
ARIA SALON CHAIR BY COMFORTEL
Meet Aria, a sleek, curved styling chair that’s perfect for breathing new life into your salon space. With curved lines and detailed piping, this salon chair fits like a hug. The seat separated from the back and arms wraps around for a floating, clean look. With a sculptural frame and black upholstery, we think it’s a modern classic. For a ‘Brass Living’ look, add Comfortel’s Brass accent pieces and loads of summery lush green vegetation. Pictured with the Matte Black Luna base and matching hydraulic lift. www.comfortel.com.au
COOPER RECEPTION DESKBY COMFORTEL
Designed by Comfortel with beautiful clean lines and generous storage, the Cooper salon reception desk is a design-led front counter but won’t dominate the salon space; only complements. A natural look with detailed panels and walnut timber look bench top, the Cooper Reception Desk modernises any salon space with its minimalist natural chic look. With heaps of storage space, the salon reception desk is perfect for keeping essentials to hand. When first impressions count, it’s timber look finishes, and detailed panels are a perfect pair that suits surrounding greenery. www.comfortel.com.au
THE CURLING WAND BY CLOUD NINE
The Cloud Nine Curling Wand creates an infinite number of styles including large curls, tight curls and soft waves - all with a smooth and long-lasting glossy finish. This versatile wand features a 25mm super-smooth, mineral infused, coated barrel which leaves hair looking smooth and the variable temperature control allows you to choose the heat best suited to your hair, for kinder styling and lasting results. The new Cloud Nine Curling Wand means you no longer have to invest in a variety of curling tools, as this tool does it all! With a sleek all-black design, the wand comes packaged in a luxurious heat resistant bag for on the go use. www.cloudninehair.com.au
BACK TO BASE COLOR REMOVER BY CRAZY COLOR
Responding to the requests of the Color Crazy clientele, Crazy Color have formulated a fantastic new One Step Color Remover. Take your clients from roaring rainbows and pretty pastels back to their original blonde base in just 30 minutes or less. This creamy, non-drip formula will remove the existing colour taking the hair back to its pre-lightened blonde state. With Kaolin Clay, the earth’s natural cleanser that removes impurities without stripping natural oils as it key ingredient this Color Remover has it all www.aii.net.au
LUXE OIL BY SYSTEM PROFESSIONAL
System Professional scientists discovered that no two strands of hair are alike, and that each individual’s hair has its own energy which, like a fingerprint, is unique to each and every one of us, and can be determined by anything from genes to living conditions. That’s why System Professional introduced EnergyCode™ Mapping, a proprietary diagnosis technique that analyses the hair and scalp so that System Professional experts are able to identify each individual’s unique hair energy profile and then prescribe an ultra-personalised hair care system. The introduction of two new products to the LuxeOil range, provides even more people with the opportunity to experience a completely sensorial experience from basin to finish. LuxeOil Cream Elixir delivers refinishing smoothness, leaving hair feeling super soft and luxurious and providing an ideal blow-dry preparation for responsive hair, that is free-flowing and full of energy. LuxeOil Emulsion delivers high absorption keratin restoration to give profound regeneration of hair fibers and long-term suppleness, with a no weigh down effect, suitable even for finer hair. Hair is left looking and feeling shiny and healthy www.systemprofessional.com.au
EXPRESS KERATIN TREATMENT BY RPR
RPR Keratin Power Shot instantly, repairs, smooths, strengthens, de-frizz’s and glosses hair and is ideal for clients who don’t have the time or cash for a lengthy keratin smoothing treatment. The handy 2-pack contains one use for the hairdresser in salon and one for the client to take home where it is simply applied to damp hair and blow dried or ironed in. Enriched with botanicals and keratin, it speeds up blow drying time and lasts for 2-4 washes. Suitable for all hair types, Australian made and cruelty free www.rprhaircare.com.au
RESISTANCE EXTENTIONISTE BY KERASTASE PARIS
Kerastase Paris exceeds the limits of hair science with the launch of its Resistance Extentioniste collection. An all new hair training program, Resistance Extentioniste is specifically formulated to reinforce the health of long and growing hair, designed to help women reach their hair length goals by stimulating the scalp, targeting the hair fibre, detangling the lengths and repairing the fibre structure to provide strength from root to tip. Extentioniste works to develop the fibre’s core strength, increase elasticity and transform damage caused by urban stresses, providing 99% less breakage and 78% less split ends. The range includes Bain Extentioniste, Fondant Extentioniste, Masque Extentioniste and Serum Extentioniste. www.kerastase.com.au
COPYRIGHT CARE BY TIGI
TIGI is both excited and proud to launch new Copyright Care, a premium brand designed to support the fast-evolving world of today’s hairdresser, aimed at meeting the increasing demands of time-poor, media-savvy clients. The range includes Clarify, Volume, Toning, Colour and Moisture shampoo and conditioners, SOS Recovery Treatment and 3 Boosters: Shine Booster, Smooth Booster and Repair Booster. When TIGI copyright colour launched Creative Consultation, it provided colourists with an educational tool enabling them to create truly customised colours. Now, TIGI Copyright Care extends this service to include hair diagnosis, enabling you to prescribe a customised care regime, as well as a personalised colour service. www.au.tigiprofessional.com
XMAS SHOP SHHHSILK
Bon-voyage babe! Shhh Travel Silk pillowcases are the answer to catching some beauty sleep when you’re on the move. Arrive at your destination with a creasefree face and frizz-free hair. Feel like you’re flying first class with the Shhh Silk Travel sets, which feature a travel-sized, silk-filled pillow and matching silk eye mask. www.shhhsilk.com.au
CHRISTMAS GIFT SETS BY ghd
ghd have paired the best performing styling tools with the perfect accompanying accessories and wrapped them together in majestic golden boxes to create the ultimate luxury gift sets. • HEALTHIER STYLING GIFT SET includes: ghd black platinum + styler, paddle brush, 2 x sectioning clips, heat-resistant roll bag • LONG-LASTING CURLING WAND GIFT SET includes: ghd curve creative curl wand, oval dressing brush, 2 x sectioning clips, styling glove, heat mat • SMOOTH STYLING GIFT SET includes: ghd gold styler, paddle brush, 2 x sectioning clips, heat protect resistant bag • LONG-LASTING CURLING TONG GIFT SET includes: ghd curve soft curl tong, oval dressing brush, 2 x sectioning clips, styling glove, heat mat • HAIRDRYER GIFT SET includes: ghd flight travel hairdryer, protective carry case • DRY & STYLE GIFT SET includes: ghd gold styler, ghd air® hairdryer, heat mat • TRAVEL BRUSH & COMB GIFT SET includes: mini paddle brush & mini comb www.ghdhair.com.au
KMS CHRISTMAS PACKS KMS TRAVEL PACKS • Moist Repair for replenishing moisture Shampoo & Conditioner 75ml • Color Vitality for color protection Shampoo & Conditioner 75ml KMS DUO PACKS • Moist Repair for replenishing moisture Shampoo 300ml & Conditioner 250ml • Color Vitality for color protection Shampoo 300ml & Conditioner 250ml • Tame Frizz for smoothing Shampoo 300ml & Conditioner 250ml • Color Vitality Blonde for anti-yellowing Shampoo 300ml & Conditioner 250ml KMS TRIO PACKS • Moist Repair for replenishing moisture Shampoo, Conditioner & Revival Creme • Color Vitality for color protection Shampoo, Conditioner & Hair Stay antihumidity seal • Tame Frizz for smoothing Shampoo, Conditioner & Curl Up Crème • Color Vitality Blonde for anti-yellowing Shampoo, Conditioner & & Ad Volume Liquid Dust KERASILK TRIP PACKS • Color- for brilliantly colored hair shampoo 250ml & conditioner 200ml • Reconstruct - for stressed & damaged hair shampoo 250ml & conditioner 200ml • Control - for smooth & soft hair shampoo 250ml & conditioner 200ml • Repower - for perfectly bodified hair shampoo 250ml & foam conditioner 150ml KMS PADDLE BRUSH GWP Purchase any 2 kms products and receive a complimentary KMS limited edition paddle brush www.kmshair.com.au
BONACURE CHRISTMAS PACKS BY SCHWARZKOPF PROFESSIONAL
With the perfect trio of shampoo, conditioner, and treatment the BC Bonacure Christmas Packs come in five fabulous variants COLOR FREEZE Rich and Color Freeze Silver trio packs, are perfect for those wanting to maintain their colour over the festive season. BC PEPTIDE REPAIR RESCUE Trio Pack is a godsend for those who may not be as invested in their hair care regime. Q10+ TIME RESTORE Trio Pack with age rewinding properties is a great way to spoil your mum or grandma this Christmas HYALURONIC MOISTURE KICK Trio Pack will add a splash of moisture to even the driest of hair. BLONDME - Cool Blondes Trio Pack, for neutralising unwanted warmth, and All Blondes Trio Pack for any type of blonde. 3D MEN - Duo pack includes a Hair & Body Shampoo and Textured Clay Paste that activates the roots, refreshed the scalp and strengthens the hair www.schwarzkopf-professional.com.au
GOLDWELL CHRISTMAS PACKS CHRISTMAS PACKS • Color Extra Rich - for thick to coarse color treated hair, shampoo 300ml & conditioner 300ml • Color - for fine to normal color treated hair shampoo 300ml & conditioner 300ml • Blondes & Highlights - for blonde & highlighted hair shampoo 300ml & conditioner 300ml • Just Smooth - for unruly & frizzy hair shampoo 300ml & conditioner 300ml • Rich Repair - for dry to damaged hair shampoo 300ml & conditioner 300ml TRIO PACKS • Color Extra Rich - for thick to coarse color treated hair shampoo 300ml & conditioner 300ml & 60 sec treatment 200ml • Color - for fine to normal color treated hair shampoo 300ml & conditioner 300ml & 60 sec treatment 200ml • Blondes & Highlights - for blonde & highlighted hair shampoo 300ml & conditioner 300ml & 60 sec treatment 200ml • Just Smooth- for unruly & frizzy hair shampoo 300ml & conditioner 300ml & 60 sec treatment 200ml • Rich Repair- for dry to damaged hair shampoo 300ml & conditioner 300ml & 60 sec treatment 200ml GOLDWELL HAIR SCARVES GWP Purchase any 2 Goldwell products from Dual Senses, Stylesign and Kerasilk and receive a complimentary Goldwell hair scarf www.goldwell.com.au
ir a h l a n o s r e p , g n li y t s ir a h t s e b e h t o t ” s “Home t c u d o r p d e t ia c o s s a d n a ls o o t g in m o o gr KERATIN COMPLEX PERSONALIZED BLOWOUT SAME DAY KERATIN TREATMENT
Go straight, stay curly (and everything in between) with Keratin Complex’s new Personalized Blowout Same Day Keratin Treatment! A three step treatment that gives you total control over the finish of your client’s hair to eliminate frizz, define curls or create maximum straightness. You can finally use one treatment to customise your results, creating a bespoke treatment to suit individual clients! This customizable, zerodowntime treatment is powered by K-Pure Juice, a proprietary juice blend of keratin, botanicals and amino acids. It has the ability to smooth or straighten the hair or define curl while helping to preserve the hair fibres mechanical strength and increase manageability, with results that last up to three months. This new technology is the ideal method to increase revenue, allowing for a long list of new services, depending on the clients’ needs. Think maximum straightness services, a smoothness treatment, pure frizz control or a natural curl finish, all of which are individually possible. A salon could potentially earn up to $6,000 per 1 litre Personalized Blowout Kit. Is Keratin Complex worth its weight in gold? We think so!
NEW SILVER BULLET TITANIUM 230 IR ELYSIUM INFRARED HAIR STRAIGHTENER
Ultra-fast heat styling which is kinder to your client’s hair. Introducing Silver Bullet Titanium 230 IR Elysium Infrared Hair Straightener, the styling revolution which harnesses advanced infrared technology. Hotter, faster, gentler styling. Two innovative infrared strips radiate a gentle but powerful heat hair deep into the hair shaft to soften and relax each strand of hair from the inside out. Your client’s hair’s own moisture is retained, ensuring brilliant shine and less damage. Low, slow heat distributes evenly and consistently for super quick styling which is gentle on all hair types. With temperatures of 130oC up to 230oC, style your way to success with 38mm friction-free titanium plates which glide through hair with impeccable ease. Silver Bullet Titanium 230 IR Elysium Infrared Heat Hair Straightener is a wonderful travel companion thanks to dual voltage for worldwide use.
THE ART OF BEAUTIFUL COLOUR WITH EVERY WASH. KERACOLOR COLOR + CLENDITIONER
Add instant, gorgeous colour and help to prevent fading with Keracolor Color + Clenditioner, developed to help maximise colour’s radiance and longevity by intensely conditioning, colouring and protecting hair. Colour hair while you cleanse and condition with Keracolor Color + Clenditioner, a unique keratin based formula designed to gently cleanse and condition, removing dirt and impurities while maintaining hair’s essential oils. The non-lathering Clenditioner contains the perfect amount of pigment to colour hair as you cleanse and nourish. Salons can use Keracolor Color + Clenditioner to add a temporary hue to prelightened hair, or retail to customers to help them maintain vibrant colour with every wash. Can be used as a toner, countering underlying pigments at the shampoo bowl in minutes! Available in purple, blue, hot pink, rose gold, red, light pink, silver blue, silver, platinum and NEW emerald, teal, copper and mint for versatile salon use. Wash away Blah and replace it with Tah-Dah with Keracolor!
ECHOS SYNERGY COLOR HAIR COLOUR EXCLUSIVE SYNERGETIC FORMULA
Made by Pettenon in Italy, Echos Synergy Color Hair Colour is an exclusive NEW Ammonia-free and Paraphenylenediamine (PPD)free permanent hair colour collection, boosted with a special synergy of Keratin, Argan Oil, Linseed Oil and Silk Proteins. The special synergistic formula encourages enhanced transference of microcolouring molecules for perfect and uniform cover, while active ingredients deliver conditioning and protection for extraordinarily brilliant, intense and lasting colour. Available in a range of 63 colours and 4 cream activators. To guarantee maximum results, Echos Synergy Color Permanent Hair Colours must be mixed with Echos Synergy Color Hair Activators. The rich, creamy and soft mix makes application easier and more uniform for reliable, long lasting tones. Echos Synergy Color Hair Activators can also be mixed with other brands of permanent hair colour and bleach to improve strength and stability, a must have for any salon! FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM
NOURISH YOUR HAIR WITH NATURE
We here at Australian International Industries are proud to be the distributor of Marrakesh in the Oceanic region and for those that already use this product we know you LOVE, LOVE, LOVE it, but for those that don’t know this product here is a little insight into this wonderful natural product that is 100% Vegan and Leaping Bunny Certified. WHO IS MARRAKESH?
In 1994 Kevin and Mare Wach started Earthly Body in the place that so many great things come out of - their garage, with a mission to create quality, all natural skin care products made with no harmful ingredients, releasing their first product range of personal care products in 1996. In 2007 Kevin & Mare signed a statement of assurance and made a pledge with PETA that their facilities and suppliers do not test on animals and followed this in 2012 in a further commitment to producing 100% Vegan products that use no animal ingredients and a secondary pledge to the Coalition for Consumer Information on Cosmetics and became Leaping Bunny Certified. Always very committed to their social responsibilities 2007 also saw the Wach’s family start the Get Together Foundation, a volunteerrun, non-profit organisation whose mission is to act as the bridge between donor and charity to ensure that 100% of donations received are provided to the intended cause. Financed by a percentage of Earthly Body’s annual revenue, sponsorship and private donation. The foundation has donated to several causes in the US over the years including Widows, Orphans & Disabled Firemen’s Fund, Ahead with Horses, Music to Heal & Youth Sports Leagues. In 2013 Earthly Body moved into a 50,000 sq. ft. building in Chatsworth, California that is a testament to the commitment the business has to our planet’s sustainability, with the build including eco- friendly elements such as solar panels, electric car charging stations and the use of recyclables. This is the WHO, a small family business that has grown into an internationally respected skin and hair care manufacturer and is recognised in over 50 countries, that believes in bettering the environment and bring community together.
WHAT IS MARRAKESH?
Modelled on the original mission but this time for Haircare saw Marrakesh launched in 2008. All the Marrakesh products are made with the highest quality natural ingredients, leaving the harsh, damaging ingredients out to give you gorgeous, healthy looking hair. All products feature an Argan & Hemp Oil Therapy for added strength, protection, and shine which significantly improve the look and feel of hair. Marrakesh’s Argan Oil comes exclusively from women led Argan co-operatives in Morocco. These co-ops not only produce sustainable Argan Oil but it also helps empower the country’s female work force. 70
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Marrakesh’s Hemp Seed Oil comes from one of nature’s most sustainable crops; it can grow in a variety of climates and soil types. The Hemp plant also grows without the use of pesticides, herbicides, fungicides and thrives on less water than most crops making it a natural way to clean up the environment.
DAILY MARRAKESH RANGES NOURISH & REPAIR
The Nourish Shampoo and Hydrate Conditioner are great for the family designed to improve condition, texture and enhance moisture and manageability. Perfect for all hair types and safe for colour treated hair. Marrakesh X - An excellent Detangler and leave in treatment works as a thermal heat protector and improves shine and smooths unwanted frizz and flyaways. Marrakesh Endz - Is a product designed as a mender and preventer of split ends, by lessening the appearance of split ends by adding moisture, shine and manageability. Marrakesh Miracle Masque - A deep conditioning hair cocktail made from a blend of nutrient rich Argan Oil, Hemp Seed Oil and Hydrolysed Wheat protein which improves internal strength and repairs damaged cuticle. It revitalizes dry, damaged and destressed hair with added smoothness, shine and manageability.
POLISH & PROTECT
Marrakesh Oil – This hair styling elixir makes hair more manageable and easier to style, cuts blow drying time, is a Thermal Protectant and while doing all this adds shine and controls frizz and flyaways.
Marrakesh Light Oil - A lighter version of Marrakesh Oil especially designed so it won’t weigh down even the finest hair.
KAHM
The Kahm smoothing collection is a 3 step system that utilises Vegetable Keratin Protein to help achieve perfectly smooth hair. This system includes Kahm Smoothing Shampoo and Conditioner, which cleanses and moisturises unruly hair while also helping to tame frizz. Kahm Smoothing Treatment, the combination of Argan Oil, Hemp Seed Oil as well as the Vegetable Keratin Protein, significantly improves internal strength and locks in smoothness without damaging chemicals. This collection can be used on all hair types, whether you want stick straight hair or silky smooth curls. MARRAKESH always strives to provide consumers with nature’s best because healthy hair is the Ultimate Beauty Statement!
MARRAKESH NO’S: ANIMAL TESTING, ANIMAL INGREDIENTS, SULFATES, DRYING ALCOHOLS, PARABENS, DYES, PROPYLENE GLYCOL, THC, PETROLEUM, PHTHALATES
For stockists go to: www.aii.net.au
NEW - ISLE OF YOU - Fragrance Fresh & Sensual these beautiful Hair & Body Products Are the Ultimate Head to Toe Pamper Gift
Gift Set Contains: 1 x 60ml Hair Styling Elixir Oil 1 x 118ml "X"Leave in Treatment & Detangler 1 x 237ml Whip Skin Butter For further information or for your local supplier please contact
Australian International Industries on (03) 9764 2833 info@aii.net.au | www.aii.net.au Unit 7c Scoresby Industry Park, Janine Street, Scoresby VIC 3199 AIIHAIRANDBEAUTY
AIIHAIRBEAUTY
Australian International Industries PTY LTD
Supplying the Hair & Beauty Industry since 1974
BRIDGING THE GAP
Yuki Kano is a barber at The Barberhood and Educator for Toni&Guy Australia. Most recently she was recognized as a finalist for “Mens Hairdresser/Barber of the Year” and “New Creative Force” at Hair Expo 2018. Growing up in Japan, Yuki started cutting her own hair, when she was 15, because her local hairdresser wouldn’t give her an undercut. “It was in fashion in the 90s!”, says Yuki, “They always gave me a very feminine haircut and I hated it because I was a tomboy.” Pretty much around the same time she started cutting her friends and family’s hair but never thought she was going to be a hairdresser. “I was using nail scissors and razor, and I guess my way of cutting hair was like “Bonsai” style.” Before taking hairdressing as a career, Yuki had dabbled in different careers. “I studied teaching in university and had worked as a gym instructor for 6 years because of my love for sports. My uncle is a professional photographer so I was inspired to 72
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be a photographer when I was young. Then I found passion in making coffee, so I was a barista for 6 years! There is a lot in life that I love and I always strive to be better at what I do.” Relocating to Sydney was definitely a big change in Yuki’s journey. Her parents had taken her and her sister to different countries when they were young and she loved travelling. “I fell in love with Sydney and moved to the city in 2004. It was in Sydney when I decided to go back to what I loved as a teenager and decided to be a hairdresser” We spoke to Yuki about her passion, being a barber, Education and her future goals.
HOW DID YOU START IN HAIRDRESSING HERE IN AUSTRALIA?
I started hairdressing in 2008 at the TONI&GUY Academy in Sydney. I loved every single moment of the learning experience and opportunity it has offered. I wanted to learn as much as possible and was hungry for every opportunity available. I attended and assisted whenever I could back-stage at fashion shows, photo shoots and education seminars. I love Men’s fashion and also think there is no better accessory than hair to express a person’s individuality. When I first started working with TONI&GUY, I was not able to use clippers because the philosophy of
“FOR ME STYLE HAS NO GENDER. I LOVE TO TAKE INSPIRATION FROM THE WORLD OF BARBERING AND VISUALISE ACROSS GENDER BOUNDARIES WHEN I IMAGINE AND CREATE STYLES FOR MY CLIENTS.” the company was that we needed to have a strong foundation skill of the scissor over comb technique and not achieve this by clippers. In 2014, as the barber trend was growing and everyone was talking about fades, the academy finally accepted the use of clippers. I was extremely honoured when the company invited renowned barber and men’s hairdresser specialist Kevin Luchman from UK and I had the opportunity to be trained by him. It was a mind-blowing experience. I LOVED working with clippers and knew that I wanted to master them and the art of fades!
HOW DID YOU START WORK AS A BARBER?
I have been working as a barber for the last year and feel that I’ve found my love and passion! Over the last few years my work has been getting recognition from International awards and through teaching men’s hair cutting courses at the academy. But I really wanted to branch out into the barber industry to learn new skills with clippers and wet shaving. I was drawn to the culture of traditional barbers. One evening I was walking in Martin Place and noticed a traditional yet modern barbershop. I was captured by the way that the products and shaving equipment were displayed. It looked so beautiful that I just had to stop to watch the staff working. My girlfriend, who was with me, encouraged me to go into the shop and introduce myself, so I did! I was fortunate that the owner was in and chatted with them about my background in hairdressing and showed them my portfolio on Instagram. It was fate, the owner liked what they saw and by the
next day I had a job as a barber! If you have passion, nothing is impossible so follow your dreams.
HOW DID YOU FIND WORKING AS A BARBER DIFFERED FROM THAT OF A HAIRDRESSER?
Working at the barber, I was a bit nervous because I didn’t know if my hairdressing skills would be transportable to the barber skill. The first difference I observed between hairdressing and barbering is timing – transiting from a 45+ minute appointment to a 30 minute appointment. This was more challenging than I realised! Second difference was that most clients have a clear idea of the length of hair they want at a barbershop. The thought process as a barber and a hairdresser is very different – while hairdressers tend to focus more on overall shape, inspiration behind the haircut and texture, being a barber you need to make quick decisions relying on professional knowledge. When you start a haircut, you need to know straight away the longest length and shortest length for sides and back, then decide what to do with the top and mission accomplished! After a year of working at a very busy barbers I noticed that my confidence and skill level improved. Every day I am challenged and this motivates me to keep learning. I now have a steady client base that keeps me busy.
AND WHAT ABOUT EDUCATION?
As an educator, I tried my best to bridge the gap between a traditional barbering style of cutting and salon hairdressing – whilst introducing new concepts to the men’s hair industry. I’m most
proud of the androgynous style of work I’ve created which I’ve introduced into an innovative curriculum and education sessions with my students. More recently I taught a creative men’s cutting/ barbering course in Sydney designed to provide an insight into how our salon brand bridges the gap between men’s fashion and cutting techniques, incorporating growing trends and influences from musicians, actors and high fashion models, and how to translate these into wearable techniques for the salon. During the course I also spoke about how I created photo shoot images to motivate my students on the importance of collaborating with other creative talent such as photographers, makeup artists and designers. For me style has no gender. I love to take inspiration from the world of barbering and visualise across gender boundaries when I imagine and create styles for my clients. I love how the men’s hairdressing/barbering landscape is interchanging and evolving right now and how fun the industry is! I have been fortunate to meet some amazing and talented, people who have inspired me, people such as Lance Liufau, Kevin Luchman and Charlie Gray from Menspire.
AND FINALLY WHAT DOES THE FUTURE HOLD FOR YOU? Most importantly I want to commit myself to making a contribution in growing the future of this industry and inspiring others. I would love to connect with other international barbers and I would love to get involved with educational events. I would also love to be part of the Wahl artistic team one day! Hair Biz Year 12 Issue 6
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MOBILE BARBER SHOP: DEPOT
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Joey and Nicoletta
Luigi & Sons Barber Shop was established back in 1961 by Luigi D’Adderio in Surfers Paradise. In 1988 his sons Lino and Joey started their apprenticeship with him, and began adapting their skills from not only a traditional barbers but one who had won many Australian and International Awards. “We couldn’t have learned from anyone better” says Joey, “Luigi is and always will be the godfather of Barbering in Australia.”
Following in their father’s footsteps, both Lino and Joey won extensive awards for Master Barbering from 1988 through to 2001 and have since we stepped back so to speak to give others a chance to win! Modest and yet so true. We caught up with Joey to talk about his more recent love, the Mobile Barbershop Depot.
MOBILE BARBERSHOP DEPOT BREAKS AWAY FROM THE TRADITIONAL BARBER SET UP. CAN YOU TELL US ABOUT THAT?
So, MOBILE BARBER SHOP DEPOT represents another concept which my wife Nicoletta and I created back in 2016. It is a 1962 caravan, decked out as a two chair Barber Shop on wheels. This beast needed a home so we came up with an idea to open up in an old warehouse here in the middle of the beautiful Gold Coast, Bundall. We have wanted to change the game as so many Barber Shops were doing the same thing, popping up on every corner trying to make out that they have been around for a long time. We have history which can only be written by a few but will always be copied by many. The DEPOT is an eclectic massive Barber Shop with antique furniture, 128 year old pool table, ping pong table, pin ball machines, 3rd generation piano, art, cafe, dam…n it even has food truck visit. Nicoletta now runs events and functions from our new establishment giving people the opportunity to enjoy what we have
created for the very own wedding or function.
enjoy a man who resembles exactly that, a man.
WHAT MADE YOU CHOOSE TO PARTNER WITH DEPOT?
ANY INTERESTING STORIES FROM THE CHAIR?
My choice to partner up with Depot came about from the professionalism from our rep Sarah Jane who didn’t push them onto me. I really like to get a good feel about a product and make sure that the full range is something that can be offered to a wide variety of clients. I believe Depot does exactly that. The packaging is great, sleek yet simple. Scents masculine and fresh. Contents smooth and easy. The Italians seem to keep things simple and effective, kind of like a margarita pizza!
WHAT ARE YOUR TOP 3 FAV DEPOT PRODUCTS?
My 3 top Depot products would have to be the: ≠ soothing shaving soap cream 404 ≠ matt paste 301 and ≠ moisturising & clarifying beard shampoo 501
WHAT DO YOU PREDICT ARE THE FUTURE TRENDS OF MENS GROOMING? Depot is the future in mens grooming!
BEARDS HERE TO STAY OR GONE TOMORROW?
I have just recently grown my first beard, I think they are here to stay and so is the moustache. Girls are really starting to
There are always interesting stories in the chair many of which I’ve made a promise to never tell. Clients really confide in their Barber.
FAVOURITE THING ABOUT THE INDUSTRY?
Favourite thing about my industry would have to be that I get to hang out in an environment created by Nicoletta and I and give to each and every client the skill adapted from my father Luigi, and witness their contentment at the completion of every service.
FAVOURITE PLACE TO TAKE TIME OUT?
When you come home to a beautiful wife, two gorgeous boys and a hot meal, what better place is there in the world. OK maybe a secluded island in the middle of nowhere with a handful of women falling at my feet would be pretty cool to!
WE’VE BOOKED A TABLE FOR DINNER, YOU CAN BRING ANYONE LIVING OR DEAD. WHO’S JOINING US? Johnny Depp and Emrata
For more information on depot products visit www.depotmaletools.com.au
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THE NEW FOUNTAIN OF YOUTH By Simone Lee
Move Over Cosmetic Clinics The New Fountain Of Youth In The Fight Against Hair and Skin Ageing, Could Be A Trip To Your Local Hair Salon. After turining 40 this year, I thought I had managed to dodge having a “middle age crisis”. I began to think what’s all the fuss about … 40 is not so bad, I don’t think I look or feel any different to turning 30. As 2018 has swiftly progressed, I have however noticed a huge change in not only what I deem to be my best physical feature, my beloved hair, but also the fine lines in the skin of my face! Studying hair and skin science for nearly two decades I have discovered a great deal about the ageing process of the human hair and scalp, and yet I never really thought about my own hair getting old, thinning or my scalp becoming extremly sensitive when I have my hair coloured, cosmetic product allergies, not to mention how painful it can feel when brushes or combs with strong bristles are used to style my hair. I can sadly say that I am not alone, as I am now experiencing what the bulk of most of my salon guests are also facing and the widest part of the hairdressing industries, the battle of hair and scalp ageing.
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SCALP SKIN CHANGES THAT OCCUR WITH AGE
Ageing is a process, influenced by internal, physiological and chronological genetic factors, as well as many external causes including environmental elements also refered to as photoageing such as smoking, ultra violet radiation and nutrition. Both the ageing of hair and the scalp occur in conjunction with one another Is your scalp the cause of your facial wrinkles? The human scalp is one of the fastest ageing part of body. According to a recent online article*, “the scalp ages12 times faster than the rest of your body skin, and approximately six times faster than facial skin”. One of the most ground breaking theories I have come across and have spent a great deal of time researching as a practicing trichologist and as a celebrity international makeup artist is the link between the ageing scalp and the level of wrinkles present on the face! A publication recently crafted by BNT News** mentions that:-
“Skin experts claim that 70% of face wrinkles are due to scalp aging. If the elasticity of the scalp is weakened, it will have adverse effects not only to the hair but also to the facial skin. Hair experts are also backing up these claims. Since the starting point of facial skin is the scalp, when the scalp, that provides the elasticity to your face weakens, your facial skin will begin to sag as well”.
OXIDATIVE STRESS
Recent studies predict that with age the production of free radicals increases. Free radicals are reactive oxidative species that have been linked to damage of cellular structure, membranes, proteins DNA and lipids. The body produces anti-oxidants to fight free radicals, as a first line of defense however as we age, the increasing levels of free radicals and decreasing levels of anti-oxidents causes an imbalance. Recent scientific evidence suggests this may be a causative factor in the ageing phenotype. According to an article published by the International Journal of Trichology, “there is circumstacial evidence that oxidative stress
may be a pivitol mechanism contributing to greying of hair and hair loss”. Future strategies for the prevention of the ageing scalp greying hair and could arrise through further investigation of oxidative stress.
SIGNS & SYMPTOMS OF SCALP AGEING
Hair Density and Loss One of the most common signs of hair and scalp ageing is hair loss and nearly every one will experience some hair loss as they age. Androgenic Alopecia (genetic hair loss) is the most common cause of hair loss in both men and women. The shrinking of terminal hairs on the scalp occurs because of factors such as genetics, age and hormones. • Terminal hair is replaced by fine vellus hair and hair loss may start at any age from puberty to later adult hood. Approximately, women make up 40% of hair loss sufferers • Most women experience signs of hair loss by age 40 • By the age of 35, two-thirds of men will experience some degree of appreciable hair loss • By the age of 50 approximately 85% of men have significantly thinning hair • forty percent of men and women will present with some form of hair loss by the age of 35.
GREYING OF HAIR
The term used to describe grey hair is known as Canities. Hair colour is due to pigment called melanin, and it is the natural loss of melanin pigment from the hair, which causes hair to grey. Canities is either congenital of acquired or both forms are inherited disorders. It is recognized as one of the first visible signs of ageing and occurs in various degrees in people largely determined by your genes. Greying often begins in the 30s, and usually commences around the temple area first.
CHANGE IN HAIR TEXTURE
• Hair can become more brittle and fragile due to lower levels of keratin protein present in the hair as we age. This will also leave the hair weaker and less elastic. • The thickness of individual hair strands can decline especially after the age of 40, and even though the white or grey hair can feel a little coarser, the over all desisty of the hair declines. • The loss of melanin pigment and the reduction in keratin protein can make make the hair reflect poorly appear duller in light • The hair growth rate also slows after the age of 40. This means that each hair spends less time in the growth phase of the hair growth cyle and more time in the resting phase and therefore the hair is unable to grow as long or as fast as it once was able to.
AGEING SCALP SKIN
• As the scalp ages, the epidermis (outer skin layer) layer of the scalp becomes thinner. • Loss of elasticity and potential sagging
scalp skin. • Fewer blood vessels present. • Puritis, dry skin and scalp itch. • Microbial scalp imbalances which may cause unwanted skin cellular turn over and other skin conditions to occur. • Scalp sensitivity and greater potential skin absorption of chemicals due to thinning epidermis.
“SKIN EXPERTS CLAIM THAT 70% OF FACE WRINKLES ARE DUE TO SCALP AGING.” THE ROLE OF HORMONES
Hormones play a huge role in the ageing of the scalp and skin. During menopause the decrease in Eostrogen often leads to dryer skin and many other concerns. Mdedge web site published the article Skin Disorders During Menopause*** which states “Healthy skin is made up of type I collagen (80%, responsible for strength) to type III collagen (15%, responsible for elasticity), however, a decrease in androgens is partially responsible for the reduction in sebum secretion, xerosis, and skin thinning or atrophy, accompanied by a reduction in blood vessels, oxygenation, and nutrition of the skin, as well as increased transepidermal water loss.” So what does this mean for hairstylists? It is very important to consider that the menopausal women may have thinner skin present on their scalp epidermis, which can result in greater sensitivity to chemicals and styling services. They may also experience hot flushes, and warmer scalp temperatures, which may alter the affects of hair colourants.
WHAT YOU CAN DO
Its incredible to think that consumers spend so much money on preventative measures for ageing of facial skin, but do not consider the problems that can be caused by an ageing scalp ( especially scalp skin sagging). Some top tips for combating hair and scalp ageing are: • Invest in hair science education, digital trichoscopy techniques and practical application for hairdressers (great seminars are availble through the Australian Institute of Trichology • Encourage your salon guest to have a scalp and hair analysis examination, which will determine if there are any visible signs of scalp ageing present . • Recommend your guests a personalized scalp care regime, based on accurate hair and scalp analysis. Some of the best topical products work towards reducing free radicals present on the scalp which may contain anti oxidants, reduce skin cellular turn over
should dandruff, or puritis be present and balance scalp micro – bacteria which helps reduce skin irritation and dryness. • Provide hair thinning solution offerings and analysis for your salon guests. • Take the time to research anti – ageing hair cosmetic ingredients (collagen and hyaluronic acid are a couple of great ingredients to look out for). More and more cosmetic brands are using skin care technology in their hair care product formulations. • Investigate scalp massage therapy solutions for your salon guests. Scalp massage, aids blood circulation in the scalp, which slows with ageing, hindering the ability of vital nutrients necessary for a healthy scalp environment. • Recommend appropriate nutritional and dietary therapies that help fight the ageing process. Collaborating with Naturopaths, Dieticians and Nutritionists can offer a holistic approach to hair and skin health.
COULD YOUR SALON BE THE FOUNTAIN OF YOUTH FOR YOUR GUESTS?
Writing this article and sharing my research on the topic of scalp ageing has sent my mind into overdrive for new business ideas and innovations. The marketing aspects for salons that investigate the link between scalp ageing and facial wrinkles are potentially HUGE. Aside from providing services that endeavor to make aged hair look and feel younger again, salons have the opportunity to help turn back the facial ageing clock for their guests. Understanding more about the science of hair and scalp ageing, the signs and symptoms to look out for, and the ability to offer appropriate anti - ageing scalp and hair care services for salon guests is a good starting point in the anti - ageing hair and scalp battle. For a long time, my salon has been practicing anti - ageing scalp therapies such as scalp hydrotherapy, using augmented technology and trichoscopy to monitor and measure our guests hair and scalp improvements, determine product workability and personalized suitability. Not only do our salon guests constantly remark about how fabulous their hair feels, but they also regularly mention how friends and family tell them how great they are looking! References * www.jonssonprotein.com.sg **www.msn.com/en-my/lifestyle/lifestylegeneral/ the-main-cause-of-facial-wrinkles-scalp-aging-isthe-culprit/ar-AAzjX7K *** Author(s): Gleison V. Duarte, MD, PhD Ana Cláudia Moura Trigo, MD Mária de Fátima Paim de Oliveira, PhD
For more information contact Simone Lee www.australianinstituteoftrichology.org www.tylerreidhair.com
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LINDA WOODHEAD Controversial? Yes! Innovative? Yes! Targeted at consumers? Yes! ...But will it have a place in the Professional Hair Industry? I am of course conscious of the reaction this new tool and this blog will most likely glean from ‘some’ of the Professional hair industry, stylists and salon owners however I will say that as a member of the media and of the hair industry at large, when something like this is invented, it would be naive to not recognise the incredible engineering acumen of this new innovative tool. So... what is all the fuss about? Well after attending an exclusive and very secretive launch on Monday in Sydney just prior to todays launch, the best way to describe the new tool is one that can allow you to achieve voluminous curls, natural waves and smooth blow-dry finishes – at home or in the salon. This styling tool is engineered to create curls, waves and smooth blow dries without extreme heat. At the heart of this story comes a radical idea: harness Dyson’s digital motor to create a phenomenon known as the ‘Coanda’effect. The Coanda effect occurs when a high-speed jet of air flows across a surface and, due to differences in pressure, the air flow attaches itself to the surface. Taking advantage of this principle Dyson’s team of aerodynamicists created a way to style hair using only air
BLOG SPOT. DYSON LAUNCHES THE AIRWRAP STYLER
combined with heat. The result, whether you choose to curl, wave, smooth or rough dry your hair, creates a natural look with a sleek finish, helping prevent extreme heat damage. While the new tool will be directed towards consumer sales, I do believe that there is an application for the professional market both in salon and especially in the session and editorial arena. Fashion week springs to mind where speed is often of the essence and this tool pretty much changes the blow dry, style, straighten and curl process to a simple singular process. Bridal, styling and photographic work may well also see an advantage and at the end of the day the individual stylist will make their own choice as to whether this will form part of their tool kit. Obviously there will be an outcry from some channels asking if this is yet another new innovation that will drive business out of the salon but I don’t see this happening. Nothing can replace the experience of the salon visit and with a price tag of $700 it really is only going to affect a small demographic. While the full kit includes 3 brush heads and a dryer head, the stars of the show are the styling barrels, 4 in total, which come in 2 sizes and in 2 directional processes. Basically, the motor inside the main hand piece spins to create an area of high pressure at the
top of the styling barrel. A high velocity jet of air disperses out of six air slots around the barrel. This generates a physical phenomenon known as the Coanda effect which allows the hair to curl around the barrel to style. The machine’s styling brushes are also engineered to take advantage of the Coanda effect. To achieve a sleek blow dry finish, the brushes align hair when styling, helping to provide a smooth shiny finish when dry. Oh and The Dyson Airwrap styler styles wet to dry. Experts suggest to dry off the hair to around 80% dry and to then use the tools to create the desired affect. In the words of James Dyson himself, “We have been obsessively manipulating airflow for more than 25 years. It is one of our core expertise. Harnessing the power of Dyson’s digital motor, we have engineered a truly unique styling tool preventing extreme heat damage when styling. I’m immensely proud of what our engineers have achieved.” In summary... I have to admit it was a bit off wow moment when I saw the new Airwrap in full flow. Being loyal to the professional industry, like you, I still have questions about its application and indeed affect on the hair industry but I guess time will tell and you will need to make your own mind up on how and if you give it a go. This is certainly, in my opinion, a tool to investigate for no other reason than the wow factor alone! Having spent 6 years in development with over £24m investment in research and development, 642 prototypes and 230 engineers and scientists... at the end of the day only you will decide if it is going to form part of your styling armoury.
GEOFFREY HERBERG
BLOG SPOT.
STAGE CRAFT – HOW TO CONQUER YOUR FEARS OF PUBLIC SPEAKING If you’re like most people, just the thought of addressing a group is enough to send chills up your spine. In this blog spot, I want to share how I have overcome my biggest fear – the fear of public speaking. Public speaking is recognised as being one of our biggest fears, rating higher than that of heights, bugs, snakes, and even needles.
a great storyteller who takes their stories and connects them to learning points important to the audience to reinforce the presentation content. The difference between a good speech and a great speech may have less to do with what you say than how you say it.
4. PAUSE
It all starts with focus. A good presenter is focused on providing value to the audience and addressing them from their own perspective. You shouldn’t just highlight your expertise or knowledge; offer examples or anecdotes to be able to connect with your audience.
As a speaker, it’s critical to give your audience a moment to reflect on key statements. A two or three-second rest — which is longer than it sounds — after a gripping story for example lets the audience absorb what you’ve just said. Often when we are presenting, we speak much faster than usual (we all get a little nervous in front of an audience) which can be distracting for listeners trying to grasp new content.
2. DELIVERY
5. MOVEMENT
1. FOCUS
Delivery skills are crucial in any form of communication, especially when talking to a large group. It’s important to use powerful body language, like maintaining eye contact and using open gestures, to engage with the audience and reinforce your points. The most important thing I can say about gestures is that they should always serve a purpose. When you’re not trying to outline a point using gestures let your hands rest at your sides in a relaxed position. Waving your arms aimlessly is distracting; holding your hands in your pockets conveys nervousness.
3. STORY TELLER
Your audience doesn’t want to be lectured, so it’s imperative that you speak to your audience, not at them. In this regard, a good presenter is 80
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Moving throughout your presentation, as long as you keep your movements controlled and confident, will help to keep your audience interested. Walking across the stage, for instance, communicates to the audience that you are switching gears to address a new point.
6. VOICE
Lowering your voice draws people in, speaking loudly gains audience attention but tone of voice also attracts interest and engagement.
7. EYE CONTACT
Look your listeners in the eye and scan the room. Don’t stare too long at one person. If you’re uncomfortable making eye contact, practice! The connection and engagement with your listeners that eye contact provides is
invaluable and will make a huge difference in your presentation.
8. APPEARANCE
Standing up straight, hold your shoulders back and your head high. Audiences often reflect the qualities that a speaker conveys, so if you’re nervous, fidgety, or staring at the floor, the audience will be appear distracted. When you are presenting, as a hairdresser, always ensure that you have made an effort to look great which means great hair and makeup combined with fashionable, confident attire.
9. GESTURES
The most important thing I can say about gestures is that they should always serve a purpose. Pointing, for instance, is usually seen as rude. Waving your arms aimlessly is distracting, holding your hands in your pockets conveys nervousness.
10. PRACTICE
For most people, giving a speech is terrifying. Trying to nail the perfect amount of eye contact, the right number of hand gestures, and an effective mix of vocal inflection can be overwhelming. The more you practice, the more comfortable you will be. THE EXPERT IN ANYTHING WAS ONCE A BEGINNER. Until next time, Geoffrey
MARIE NIEUWOUDT
BLOG SPOT.
JUST FOR ONE SECOND, I ALMOST BROKE MY OWN LIFE GUIDELINES! For those who really know me well, I have a pet dislike for the flocks of people who pay to watch other people speak on empowering you, to do what is already planned out for you. We live in an age where our success is often attributed to permission of someone else’s success story...... they empowered me, I was inspired by…, ice plunges, hot coals, fasting, the list goes on and on...... and on, and has for the last decade or two, which is everyone’s own choice, just not mine. If only people could see how truly incredible they are, if they only had faith in themselves, and I am certainly not talking about education… that’s a need to succeed. You have everything you already need to be as successful and happy as you choose! Never measure success by what someone else is doing. So, for me with two weeks of not Hairdressing, due to my back dictating I take a rest, I make no bones about this… I am struggling.......... literally! However, one night this week I was booked to see a Social Media dude, as that’s my weakness. My salon doesn’t have thousands of followers and so I thought I would go and learn how social media was changing but it landed on the same night as my daughter
Ruby’s last drama performance of the year. I had explained to Ruby that I had a work thing on but dad would be there
maker or Hairdresser… maybe sometimes poets or artists were possibly mentioned and definitely if you were a maker of music.
My business ethos is and always will be “Family 1st”
So, coming back to my original story, I ditched the event and went to see my daughter in her play and had dinner with my family realising I wouldn’t have missed that for the world.
So, I digress… As a child, raised by my grandma on my father’s side, we lived next door to a grave yard. Seems strange but I used to love reading the headstones. They would read loving Mother, Wife, Sister, Daughter, Friend, Father, Husband, Brother, Son etc and who they were and what they meant to their family. And for the little babies who went to heaven too soon, how lucky they were to be in heaven and not to be left by their birth mothers. (A bit heavy I know but a true thought, years of therapy… I’m fine now! lol) Anyway, I thought how much they must have been loved and how sad the mothers, fathers, wives, husbands, children and friends left behind would be and how much they will be remembered. Odd but somehow, I got so much comfort from this about family members I didn’t have at the time. Never did it read, Accountant, Plumber, Stockbroker, Butcher, Baker, Candlestick
Today I watch Fred, my son, get the class award with his black eye the dog gave him! Meanwhile back with my Hair family, who I truly love and want to just be the best version of themselves whatever that may be. Beautiful hair walks out the door, training takes place. Everyone has each other’s back. I am sure the new gravestones of today will not read, followers xxx, likes xxxx, views xxxx etc. It will at the end of the day say Mother, Father, Son, Daughter, Sister, Brother, Aunt, Uncle, Cousin, Friend........ Do we need mentors maybe...... who really knows? Do we need friends definitely! We live for our loved ones. They are the reason we do what we do! Family is everything! Hair Biz Year 12 Issue 6
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TRACEY HUGHES
BLOG SPOT.
INFLUENCE OR INFLUENCER What is the very concept of influence? In the last few years we have seen the rise of the term “Influencer.” It’s a status symbol to be an influencer to some, however it can leave some of us wondering: if everyone is out to get famous then who is doing all the work and making an actual difference? With a huge following, any Individual can reach many people through various communication channels and can potentially influence others to like or dislike trends; to buy or skip buying, products and services. However, we could debate that those who have a profound impact on the lives of others have greater influence. These are the thought leaders and educators who help teach and transform skills and shift mindsets to develop confidence. The concept of thought leadership is completely different than influencing anything or anyone. In fact, it is actually quite the opposite, since thought leaders are about expertise and knowledge. Influencers in our industry are driving trends. This is fabulous because it encourages creativity at its finest since trends are evolving so much quicker now. Whereas thought leaders interpret the trends into viable solutions to empower business and personal growth. Thought leaders are people who care about their niche enough to invest time and money into becoming experts. They learn all the time, they make it a point to generate quality content for the purpose of educating others about something they’re passionate about. Having empathy for the experiences that our clients and our teams go through means you are an influencer. Sharing your vulnerability to inspire someone else’s journey is being an influencer. Being a great parent or role model guiding our future generations is being an influencer. Being an influencer isn’t about the size of following you have… it’s about the lives that you influence.
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PAUL FRASCA
BLOG SPOT.
THE HABIT: AN UNEXPECTED JOURNEY Ahh Australia… we make international headlines for some pretty weird reasons! Celebs cuddling koalas, a new species of mutant killer spider. But recently we hit the big time thanks to some angry citizens not liking the ban of single-use plastics in supermarkets. This is not a joke, it was ‘BAG RAGE’!
With good intent to get rid of single-use plastics across New South Wales and Victoria, the big supermarkets boldly stripped them from checkouts and replaced them with reusable bags that cost 15 cents to buy. It’s pretty normal for all big social changes to come with naysayers, but the epidemic of unhappy Aussies escalated so much it was even given a name: ‘Bag Rage’. In fact, one man was reported to have put his hand around a supermarket worker’s throat because he had to pay for a bag. Bag rage or zombie apocalypse? I can’t tell. So where did it all go so wrong? Aussie consumers use about 3.92 billion plastic bags annually, so it’s easy to see that a change of this scale could have an incredibly positive impact for our planet… two thumbs up to the supermarkets! But it also comes with a mammoth change of what’s now been a decades-long ingrained habit. (Plastic grocery bags were first introduced in the US in 1976!). When it comes to sustainability, we need to introduce solutions in a way that empowers the population to be part of something positive and provides the feel-good factor so that it will eventually just become the new ‘normal’. Think about it like this – getting into that gym routine is hard because most of us try to abruptly ditch 84
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something we’re comfortable with (extra sleep, after-work drinks, chilling on the couch) and replace it with something that takes effort and probably doesn’t come naturally! So, why would remembering to take your bag to the supermarket every time be any easier?
I have a hunch that the plastic bag ban went belly-up because the big guys didn’t identify a few major factors that help us change habits for the better! At Sustainable Salons we have an action plan of how to get sustainability right for our salons and their clients, and it all begins with knowledge – humans are wired to want to know the ‘why’ behind everything we do! When we started, we knew this was going to be the most powerful asset for real change so we made it our mission to educate at every step. Hence, why I’m sitting here writing to you!
Knowledge is power; once your client knows the environmental impact of their hair service, it’s hard for them to forget! Like attracts like – we’ve seen clients leave their long-time salon when they realised their salon waste didn’t have to go to landfill! One client called her salon and asked them to join Sustainable Salons, saying she’d only return once they did… and guess what? They did! Just one person who couldn’t forget about her impact made enough noise to save an entire salon of waste going into landfill, forever! The next step we believe helps change habits is to empower. By showing our salons and their clients how their simple efforts in recycling actually feeds the homeless (a full head of foils
provides a quarter of a meal to someone in need via OzHarvest… true story!), provides jobs for people with a disability and reduces landfill (our network has diverted more than 200,000kg of valuable resources so far), people can now see their actions are making a measurable difference! But at the end of the day, nothing gets us motivated like a reward… a sweet, sweet incentive! We believe people should be rewarded for doing the right thing, so we started our Rewards Shop for salon members, where you earn points every week to spend on sustainablyminded goods and services… from the salon necessities like foil and biodegradable gloves that save your bottom line AND improve your eco-credentials, to the fun stuff like cool reusable coffee cups and fancy electric scooters! It’s a win for you, a win for your business, a win for the community, and a win for the planet. Whoa! See, once we create the habit and come to realise how good this kind of action feels, sustainability will become the norm rather than being an optional extra for people who ‘care about that kind of thing’. Saving Mama Earth won’t happen overnight, but we shouldn’t feel like it has to happen now or it won’t happen at all. It is a work in progress – as long as we’re all working towards one goal then we’ll get there. And hopefully we don’t come across any more zombies in the process! Keen to join the movement? Register your salon details at www.sustainablesalons.org!
SEVEN DO’S AND DON’TS
WHEN PREPARING AWARDS SUBMISSIONS By Leanne Cutler, Siren Marketing
Preparing for awards submissions can be a tedious task in the timelines set, if preliminary preparation is not done sooner rather than later. Now 10 years in business, submission consultant and awards judge Leanne Cutler of Siren Marketing gives her tips and tricks on how to stay on top of the task to make your submission the best it can possibly be, in the most organized way possible. Treated atmosphere is a must to attract and keep clients. Background music, lighting and colour scheme all contribute to this. Having an appealing aroma is often overlooked in salons; Te inviting atmosphere is a must to attract and keep clients. Background music, lighting and colour scheme all contribute to this. Having an appealing aroma is often overlooked in salons;
1. DO - BE PREPARED EARLY
Get a copy of last year’s questions and make a plan. Set up folders for each question, then save information and images as activities and achievements occur.
DON’T WAIT UNTIL THE LAST MINUTE
The time allocated to get your submission just right varies between awards. If all of your information and images are collated early, the preparation time can be used for crafting the submission, not chasing up essential material. Irrespective of whether you are named a finalist 86
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or not, you still have an excellent summary of business activity in the past 12 months to analyze and this is integral to future planning.
layout any visuals required? Who is going to edit the copy to the word count? Who is going to post and format the submission online?
2. DO ASSESS YOUR NEEDS
3. DO PUT TIME ASIDE TO GET THE JOB DONE
Can you do the writing and editing yourself? Or should you get help with the task? If writing is not your thing, then look for the right person to help you now. Ask someone who works in the field of writing to help. It could be a teacher, a journalist, a student or a PR professional.
DON’T DECIDE THAT YOU NEED HELP WHEN IT’S TOO LATE
Your plan needs to include who is going to be part of your team and have them ready from the start. For instance, who is going to screen snap relevant social media posts? Who is going to tally achievements e.g. the number of publications your collection has received across how many countries or how many people attended your seminars or how many clients gave you positive feedback etc? Who is going to write? Who is going to proof read? Who will
If you get in professional help, you must fully commit to be part of the process for information, passion and to give the work ‘soul’.
DON’T THINK THAT HIRING A SUBMISSION PROFESSIONAL MEANS THAT THEY CAN JUMP INSIDE YOUR HEAD, WAVE A MAGIC WAND AND DO IT ALL FOR YOU.
You must be involved to give the submission guts and integrity. It’s amazing that many think that ‘paying someone else to do it’ will remove the need for involvement. This is absolutely incorrect. The entrant must to be involved ‘boots and all’ to make the submission unique, meaty with facts and have personality.
In my experience, an organised entrant with full information at their fingertips can have their submission created in about 10 hours. Those who need guidance on how to answer questions and when to find evidence can have a consultant spend up to 30 hours on the task.
4. DO BACK UP ALL CLAIMS WITH EVIDENCE Use statistics, images, social media posts, survey results or other endorsements to back up what you have achieved. This should show that you work from a solid business plan and that you have a complete handle on your business and photo shoots.
DON’T BE VAGUE
The more specific your answers, the better. Add substantial facts, express your business’s uniqueness and provide interest and entertainment. Here is a fictional example: “We were really successful this year in getting loads more regular colour clients” is not as good as saying: “We increased our colour business by 12% by targeting local business with a dual targeted social media and letter box drop campaign in the month of August. Over the four-week period it attracted 92 enquiries with 63% booking for an initial appointment within 6 weeks. Of that, 48 became new ongoing clients. Their average spend was $134 and they booked six times in the year. We consequently turned over an additional $38,592.”
5. DO MAKE THE WRITTEN WORDS SOUND LIKE YOU.
One way of doing this is to speak your answers and record it, then write it down. If you are engaging a submission consultant, spend time talking so that your speech style can be understood. You might have particular turns of phrase and way of expressing yourself, so use it.
DON’T MAKE THE SUBMISSION SOUND COPY-WRITTEN LIKE A BROCHURE, PROSPECTUS OR SOME OTHER CORPORATE DOCUMENT.
This may seem inauthentic, despite being clever. You need to sound like the unique personality that you are talking to the judges. The judges don’t want to be ‘sold’ to, they want it to be more like one side of a conversation.
6. DO WATCH YOUR WORD COUNT
This is where it gets tricky. Once it sounds like you, the answers have to fit the word count (if the submission is online and this is a requirement). Editing and keeping personality and professionalism takes skill. Engaging an experienced editor often helps to keep the answers genuine but concise.
DON’T WRITE TOO MUCH.
The online submission forms usually cut the text off at the exact word count.
Use dot points to hit the judges between the eyes with your achievements and facts.
7. DO USE ALL FORMATTING TOOLS ALLOWED BY THE RULES.
If it’s an online form, make sure you space out the lines of text. Make each sentence a new paragraph. Bold key words. Use headings and sub-headings to highlight important sections and to break up blocks of text.
DON’T ONLY CUT AND PASTE TEXT INTO AN ONLINE SUBMISSION FORM.
Dumping cut and pasted text into an online awards form is a big ‘no-no’. This will appear as a large block of greyness to the judges. After hours of reading submissions, their eyes will physically tire if all they are doing is reading big blocks of grey. The trick is to format, format, format. It’s so much better for the judges to work with and it appears professional too. If you don’t know how to format the online submission form, ask a friend for help. Someone who knows how to do this will probably only take about an hour to get it right.
All in all, the way to present a strong submission is to load it with facts in dot point format. Leadership in business and innovation in creativity play a big part in selecting the winners. If you’ve done a solid amount of work in your salon, industry and community, and communicate this really well, you are in with a chance. Good luck with the 2019 round of submissions! Leanne Cutler is a Business Communications professional specialising in award and grant submissions, integrated marketing in hairdressing and education and international hairdressing PR through the Hair Shots 2 The World brand. She is regularly asked to judge hairdressing awards including judged the NAHAs (USA), Contessas (Canada), Behind the Chair (USA), AHIA & ABIAs (Australia). For more information, please contact Leanne Cutler on 03 9583 2001 or leanne@ sirenmarketing.com.au
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HOW TO CONNECT WITH YOUR CLIENTS & GROW YOUR BUSINESS FOSTER A SENSE OF BELONGING By Sara Berry
Having a personal connection with your client is paramount in the hair and beauty industry. When your client is in your salon, building a relationship is relatively easy, it’s getting new clients in that’s harder – so you need to be able to engage with your customers both in the offline and online world! Giving your potential clients a feel for your brand personality, the ‘who you are,’ before they even enter your door can appear relatively tricky, but all you are trying to do is capture the personality of your in-salon experience online! The best way to do this is to do what you do when your client is in the salon –one on one. So, let’s consider your in-salon experience.
CREATE A MEMORABLE EXPERIENCE
We are living in one of the most disrupted periods in history and are now entering what is known as the ‘experience economy.’ Think about your local café – in just a few short years the café has evolved from the local corner store selling granulated instant coffee in polystyrene cups to the coffee experience - cafes with ambiance, carefully selected music, free wifi, cosy urban design, several types of specialty coffees and milk selections and eclectic merchandising – the humble café is now an experience – a series of memorable events that a client pays a premium to enjoy. How can you create a #memorableexperience for your clients? The culture of your company is important to creating a great experience for your customers. Everyone in the salon needs to understand what a great customer experience is. Do you know what your customer experience is? Imagine one of your customers sharing their experience with their friends. What do you think they would say? Your company culture is a large part of your marketing – are your team creating an environment that enables connection – deep engaging human 88
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connection? Are you responsive to your customer’s needs? Do you have a shared vision and clear mission in your business, so that the team are all on the same page in terms of the day to day client experience? Certainly, one of the ways you can provide an engaging and memorable experience is to foster a sense of belonging.
A SENSE OF BELONGING
What topics do you talk about with your customers? What are the shared interests of your clients? What is a typical day? What are your client’s frustrations in their daily life? What are some of the things you hear them say? People love to feel like they belong to something. People want to be a part of something with others – they want to chat about their love of Stranger Things on Netflix…the latest Stephen King book… how their kids spend too much time on snapchat and selfies and whether they have made smart investments, if they have enough superannuation… plastic bags, climate change, Keto diets and the perennial favourite …. the Christmas holiday plans!
I LIKE TO CALL THESE THE WATER COOLER MOMENTS. What are the water cooler moments in your salon? What do your clients do? What do they like? What makes them tick? How can you then use these insights to foster and engage your online community?
WHO IS MOST NATURALLY ATTRACTED TO YOUR BUSINESS?
Think about who your primary demographic is. Who are the people you usually target in your
marketing? Who is your business designed to serve? Who are your most usual customers? Take note of their age, gender, location, occupation and interests to start to build a picture of who your clients are.
GIVE THEM GREAT CONTENT
As a salon you already have a big advantage over many businesses, because you really do get to know your customers! You probably have a real personal bond with many of your clients, so you have the social media super power all wrapped up – you know how to be authentic – truthful - you know how to be yourself. The ability to communicate openly and honestly is something most people in the hair and beauty biz have in spades! Engaging with your clients on your social platforms comes from being yourself, being engaging and being authentic about what matters to you. Building a loyal and engaged following of people and customers takes time and effort - and is achieved one person at a time, one day at a time. If you would like to learn how to connect with your clients and save time and money on your marketing, sign up to the free 7 Day Marketing Challenge https://www.marketingsense.com. au/7-day-marketing-challenge/ Sara Berry Founder of Marketing Sense, is an internationally experienced marketing professional with 25 years’ experience. Since opening their doors in 2012, Marketing Sense has worked with businesses to develop cost effective strategies for growth.
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For your nearest JOIKEN distributor call 02 8781 0123 email sales@joiken.com.au visit www.joiken.com.au
BREAKING ‘BAD’
By Caitlyn Menzel
Ironically, I am currently sitting in a villa in Canggu on a retreat with some incredible boss-ladies who are each taking some much needed “me time” away from their salons and lives. To retreat means to pull back, to realign and refocus, and as business owners we never really ‘turn off’ do we? Seeking that perfect work/ life balance can seem nearly impossible in 2018, with the cost of living being exorbitant, and being in generation ‘demanding millennial’, the struggle is real. We are ‘on’ 100% of the time and the majority of us don’t know how to switch off, or fear that if we do, everything will fall in a heap ….and fast. True? All evidence to the contrary, YOU ARE NOT SUPERMAN, so having the attitude that you are, that you don’t need a break and can’t afford to take time out, hurts every aspect of your life and business. If you don’t recharge your batteries regularly, you will never have the energy to help anyone else, your staff, your clients, your personal relationships, or your business. It’s like dominos; you’re burnt out and just pushing through day to day. So, your clients aren’t getting 100%, are they? And the extra pressure just rolls down to your staff. As hairdressers, we’re emotional people; we feel all the feels, so the slightest bit of drained or negative energy bounces around between the entire team and brings the whole vibe down. What happens when the salon vibes are bad? Low sales, costly mistakes, and everyone is de-energised and unhappy. I am now, fortunately in a position where I don’t work in my salon any more, or my barbershop, but for seven or so years of my life this was my reality, paired with seventy-plus-hour working weeks, relentless back and knee pain, not to mention a terrible diet, dinner at 10pm, and generally being spread too thin and over committed. It was hell.
Just because you own the salon doesn’t mean you have to be married to your job. Set working hours, administration and social media time and damn well stick to it!
taking out their stress on the pavement or smashing out a gym sesh. Find your calm and commit to it every day for at least fifteen minutes. Everyone can find fifteen minutes.
And on that, turn your phone off outside of working hours. I live for my phone’s ‘do not disturb’ function. I think it’s the greatest feature on iPhone. I am also the girl who has all app notifications off- this is so unbelievably powerful. Don’t let technology, employees, clients or anything dictate your life and how you spend your time. Time is valuable; it’s the only thing you will never ever get back, so spend it wisely and take control of your downtime.
Years ago, when I started meditating and doing yoga a few times a week, I began to notice that many patterns of my life had changed dramatically and effortlessly, and for the better. People began commenting on how different I looked and the changes they were seeing in me. Not only that but my physical and mental health were on the up and up.
Take a holiday. Do it. Every year, twice or three times a year if you want. Just do it. It’s so important that your body has the time to relax and realign. Studies have shown that the ideal holiday time is eight days, enough to switch off the mind then enjoy a few days out, be refreshed and ready to get back to normal life. Next up - delegate, delegate, delegate. I am the queen of delegation because I put an incredibly high value on my time. Don’t like doing your bookkeeping? Hire a bookkeeper. Don’t like stock control? Train someone to do it for you and stop doing it. Don’t like answering the phone or handling client enquiries? Hire someone to do it for you. It really is as simple as that.
So, where do you even start to turn this around and make the change?
I know, I know, it all comes at a cost, right? Look at it this way, I have two cleaners and someone who does my washing. Those tasks that I would normally avoid, and what I would describe as the bane of my existence, would take me six or more hours every week, basically an entire working day. The way I see it is, that day could be spent coaching six clients, marketing my salons, training my staff, and generally doing something that feeds me and energises me. You have to weigh up the actual cost vs the worth and long-term effects of doing stuff you hate.
First and foremost, you need ‘you time’. Your staff, clients, friends and family take breaks, holidays and weekends off, so you need to as well. A big part of this is asserting yourself to your clients and team, and your kids and significant other too.
Do something every day to calm your mind and ground yourself. Yeah, I’m about to get all hippygypsy-crazy-crystal lady on you. But seriously, for me, it’s yoga, meditation, chanting, dancing, playing my guitar. For some people, they love
The harsh truth is, almost every salon owner that know or coach, has been there at some point in their life, if they aren’t there now.
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And last but not least, look after your physical health. Fitness and food are two key elements of positive mental health and being able to handle the physical demands of our career. #Salonlife is tough, we all know that. No, you don’t need to work out for an hour every day; we all know it can be next to impossible to find motivation to get out of bed with a fourteen hour fully-booked day looming, but a walk outside in the fresh air in the morning or middle of the day can be a lifesaver. (Kicking your staff out of the back room and making them actually get outside for their breaks will change their life too!) Our bodies are designed for movement and they need to be fuelled with good food. Stretching your body a few times a day will also change your life. Get your body physically moving. And food, breaking, what’s a break? TAKE FOOD BREAKS! Eat breakfast, give up the 10pm take out, and make sure you’re eating well throughout the day. My salon is next door to a bakery, so the temptation is real, and again, a perfect paleo-vegan-keto (whatever the fad is now) diet is impossible and unrealistic but cut out some of the shit you eat and watch your energy change and your body heal. Banning soft drink at our salon changed everything. One small change at a time. There is no right, wrong, one answer, holy grail solution to relieving burnout, stress and fixing your shit, but mind and body wellbeing is key, and having the energy and focus to drive your business and all its moving parts, team and clients, is the most paramount tool you have. One thing at a time. You got this.
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For your nearest JOIKEN distributor call 02 8781 0123 email sales@joiken.com.au visit www.joiken.com.au
YOUR SALON IS A JIGSAW:
DO YOU HAVE ALL THE PIECES? There is no doubt that owning and running a successful salon business requires focus on a multitude of areas. Are we technically good at what we do? Do we relate well with our clients and with each other? Do we sell the best possible products for our client’s needs? How much do we order and how often? What about our salon décor and layout? Does it reflect who we are and create a warm, inviting feeling for our clients while still being functional? Then there is marketing, social media, measuring and improving our stylist’s performance in service delivery and sales. How many of their clients do they rebook? How do I communicate with them so as to motivate and inspire them to greater success? How should I pay them in a fair and exciting way? We have all these questions and many more to deal with before we even consider, are we making any money? Are we paying our bills? How will we ever catch up on our debt to the ATO??? There was a point in our own salon businesses where we realized that between myself, my business partner, our bookkeeper and our accountant, we all had a piece of the jigsaw, but not one of us had the whole picture. Without the whole picture we didn’t know what changes to make to keep more money staying in our bank account. Was it that we needed to keep a tighter rein on our spending or were there performance issues that needed to be addressed? Or was it both? This is a dangerous place to be. It is just as dangerous to hide away from failure and disappointment as it is to live in a false sense of security. You cannot complete a jigsaw unless you have all the pieces It is not until you lean into the problem, gather your accountant, your bookkeeper, your business coach, your manager and any other key people who can contribute their pieces that you finally get to see the whole picture, no matter how pretty or how ugly it may look. Only then do you stand a chance of finding a complete solution to your businesses problems. This is an exercise that is becoming more and more important for our clients. In one particular example, the accountant was able to contribute the full financial position of their business; the debts, the assets, the weekly break even figure 92
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By Simon Murray
and a transparent report of expenditure. I was able to contribute an assessment of the key revenue drivers - staff performance. This included both positive and negative skill sets and attitudes, individual employees wage to sales ratios and opportunities for growth. This allowed us to create a plan between all of us that was not just about how to cut back and rationalize but also how we could drive and develop their salon business. We are now maniacs on a mission with all of us working together to create the necessary changes for their salon’s success. Not only are there spending budgets in place, but everyone knows what is expected of them with increased accountability. New staff have been employed and we are well on our way to meeting our goals within a specific timeframe. If you are checking your bank account week in and week out only to find that there are not enough funds to pay the bills, or even yourself for that matter, you are not alone. Many salon owners across Australia face exactly the same painful dilemma but know that there are strategies to switch from a passive to an active management approach that will enable you to take charge of your situation and get it headed in the right direction. For starters, here are some must do’s and must never do’s for you to consider:
NEVER:
- Bury your head in the sand and hope it will all go away - Never play victim, no matter what or who has caused this predicament for you. That is energy that you need to apply to finding and actioning solutions - Never transfer your stress to your staff; you need them to be stress free and optimistic so that they can succeed. You need them to perform at their best for you
DO:
- Discuss with your accountant how much it
would cost to have regular P & L’s created for the two of you to assess your expenditure, if not bi-monthly, at least quarterly. Annually is too slow and totally historic. It is too late to make any spending adjustments by then. - Identify who your dream support team are and get them working more effectively for you. Whether it is your accountant, bookkeeper, lawyer, HR resource, business coach, management team or spouse, pull them together, armed and prepared with all the necessary financial and staff performance information. Have them work with you to not only clarify the truth of where your salon business is at, but actively create a plan for getting out of that situation, setting accountability for all in the process - Stay focused on growth. Do not take your eyes off client care, targets and incentives - Shield your team and your clients from your strain. That’s what you have a business coach for. Keep your team having focused fun that leads them to combined growth If this is something that you would like some help with right now, we are ready to be of assistance, simply contact Simon Murray at simon@frogcoaching.com for a complimentary consultation today. Happy Leaping
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keratherapy_australia
(03) 9555 1533 | sales@muimports.com.au | www.muimports.com.au | 662 South Rd, Moorabbin Victoria 3189 Australia
HOW MISTAKES SHAPE YOU AS A SALON OWNER By Lisa Conway
The lesson is hidden in the mistake. It’s what shapes you as a salon owner. How you respond to the lesson is what matters most. Being open and honest with yourself and your team about your mistakes is a challenge. But that transparency will set you free. Here’s how.
“EVERY DAY, IN EVERY SALON, THERE ARE A MYRIAD OF MISTAKES TO BE MADE AND VALUABLE LESSONS TO BE UNLOCKED.”
Every salon I’ve ever coached has done some dumb stuff. They never tell you about it straight up. Once we’ve built rapport, they start opening up about when and how they paid what I call “dumb tax”. While they’re feeling a little embarrassed, I’m feeling a lot excited. For me, it’s a breakthrough. I know it’s time to take the learnings up a notch and really bring it home.
One of my biggest mistakes was not knowing where the money was being made. I had no idea which services or which team members were pulling in the most dollars. I didn’t know who was plodding along or who was turning straw into gold.
If mistakes are how we learn then the more mistakes the better, right? Let me explain.
That’s how it was – before I learnt the lesson of knowing your numbers.
Business can be damn tough and all-consuming. And it’s mega scary, too. Some things are scarier than others. You almost need to be suited up and wearing safety goggles to look at your financials and check your account balance. Most people loathe this side of salon ownership. They opt to just give it a glance, never truly understanding where the money comes from or where it goes.
One of the challenges to learning is that people tend to only share once they succeed. That’s great and inspirational, but it’s only helpful to a point.
It’s a disaster waiting to happen. How do I know? I’m guilty as charged. Like many salon owners, I had no interest in the
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money side of my salon. I only wanted to do the fun stuff, the bits I was already good at: making the clients happy.
Nobody tells you when they’re actually in struggle street. You only hear about it once they’ve turned the corner and are keen to share how great it feels. Naturally, you’re going to think you’re the only one who doesn’t have their stuff together. Wrong! Let me tell you – way more salon owners don’t have it together than do. Every day I see the
side of salon ownership that people are hesitant to show.
“YOU ALMOST NEED TO BE SUITED UP AND WEARING SAFETY GOGGLES TO LOOK AT YOUR FINANCIALS AND CHECK YOUR ACCOUNT BALANCE.”
Every salon is unique, but many of the fundamentals and learning opportunities are “same same”. And being open and transparent will help you understand the learnings, lock them in and make lasting changes that shape your business. Start with your team. Tell them you don’t have all the answers, that you’re working it out as you go. Does the thought of doing that making you squirm? Trust me – transparency will set you free. When you believe that you’re the only one making mistakes, you feel like a failure. That’s not helpful to you or your salon team. Start seeing every mistake as the lesson you need to make the learnings stick. The more mistakes, the more you learn. Here’s the key: don’t keep making the SAME mistakes over and over again. Face up to the mistake, learn the lesson and move on to the next thing. Here’s an example. I see many salon owners hiring people based on their looks alone. They think the LOOK will be great for their upmarket cosmopolitan salon, rather than seeking out someone with passion for the role and hunger to learn. The truth is that long legs don’t mean a thing if they don’t have the right mindset sitting up the top. Like the star on the Christmas tree, the right mindset is the shiny bit you must have. Grooming, you can teach. Passion, you can tweak at best. It’s a costly mistake to keep repeating over and over. Yet, many salon owners do just that. If you think you’re the only one making these sorts of silly mistakes, think again. That’s why it’s critical to network and share your truth with like-minded people. Maybe you’ll be struggling with the exact same thing. Maybe you’ll make someone’s day by sharing the truth. And maybe someone will make your day, and give you the courage to
keep going when you feel like giving up. I once started coaching a salon owner who was struggling financially yet desperately wanting to pay her team more. I asked her this: You hardly pay yourself. Why are you so focused on paying them more? She confessed that she’d already told her team pay rises were coming and was too embarrassed to admit things weren’t as shiny as they should be. After many conversations, I asked her to call a meeting and come clean with her team. She needed to tell them she felt like she was drowning and ask for their help. It took some convincing but eventually she opened up. There were tears all round. Not tears because there was no pay rise coming – tears because her team loved her and had no idea things were so tough. They were desperate to help. Together they hatched a plan to raise the bar on client care. Boy, did they succeed! They achieved awesome results because they were ALL invested. They took on all the learnings and soon the salon was on track, for the first time ever. Everyone knew exactly what to do, when to do it and, most importantly, WHY to do it. They worked as a team. The salon owner got a wage, there was money to reward the team and they have never looked back. Every day, in every salon, there are a myriad of mistakes to be made and valuable lessons to be unlocked. The key is understanding that those mistakes shape you as a salon owner. They help you create the freedom of time, incredible team and substantial money you deserve. For more salon team wisdom, email me at lisa@zingcoach.com.au, visit my website, find my video tips on YouTube, join Cub ZING or read my latest book Your Salon Retail: the no-nonsense, no-hype guide to kick-arse retail in your salon business. www.zingcoach.com.au
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BACK TO BASICS! IN SALON EDUCATION By Anthony Gray
Gauging by the reaction we received to our issue 5 article “How to improve the progression of your apprentices”, navigating the training landscape is a hot button issue for many.
“IT IS CRITICAL THAT THE IN-SALON EDUCATION YOU PROVIDE COMPLIMENTS AND ENHANCES THE TRAINING PROVIDED BY THE COLLEGE.” 96
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In summary, the salons who have the greatest success with apprentices incorporate clear training plans with open communication backed up by great in salon education. These salons work in step with a college that has a shared purpose, culture and accountability.
senior workforce have a strong knowledge of the fundamentals is the highest priority before focussing on the emerging stylists. The hardest part for an experienced hairdresser is to deconstruct what is a complex role and hit the fundamentals
While choosing just one aspect to focus on is difficult, one area that stands out and provides the greatest payoff is the in-salon education that salons provide for their staff. The modern apprenticeship is condensed into a 3-year time frame in most states making it even more important to deliver focussed in- salon training to apprentices.
Once the salon has established and introduced a consistent approach to training, the “salon way” to train their junior stylist is easily implemented and rolled out.
From a college perspective, the very best insalon education programs we see incorporate the following: • A consistent whole of salon approach to training with all senior stylists having an understanding of their salon’s way, regardless of backgrounds and own personal education. The saying that it takes a village to raise a child rings true when it comes to training emerging stylists. • Investment in the training of seniors to embed the whole of salons approach to hair cutting, colour and chemical application. Any new senior stylists that join the team are taught the salon’s approach. Going back to basics with experienced stylists is the bedrock of great in-salon education. It may seem counter intuitive but ensuring the
Drilling down further into the content of great in-salon programs the salons we work with consistently break down the craft into 5 key areas:
1. CONSULTATION
A great consultation program will teach thorough communication and effective listening skills starting with the way we deliver client care and interaction from the moment they enter the salon. Understanding client needs, from technical scalp analysis to building a client rapport are fundamental skills within this process.
2. DESIGN
Finishing and styling of the client’s hair is one of the pivotal elements of a hair service in salon. Having a program to demonstrate these skills including parting, sectioning and placement patterns for both setting and blow-drying techniques helps achieve dexterity and builds the strength and coordination that is required
to develop skills in all aspects of hairdressing. Demonstrated expectations of salon best practice are also important. For example, many salons start a blow- dry at the front of the head to put a client at ease. These expectations provide great training and ensure these in-salon training programs are ahead of the rest.
3. CUTTING
Foundation cutting skills are a compulsory component of the training package but are much more than that when incorporated as part of an in-salon education program. Mastering one length, graduated and layered structures from the get-go will provide the emerging stylist with a firm base for all future haircutting and then allowing them to develop their “own” way of producing top class outcomes.
4. COLOUR
“SUCCESSFUL SALONS BUILD A CULTURE THAT ALLOWS TIME FOR PRACTICE.”
Understanding the fundamentals of colour from the colour wheel to underlying pigment is key. Developing this knowledge whilst working side by side with the salon’s product company technicians to build and cement strong knowledge and techniques is an excellent approach. This guarantees that the emerging stylist learns the key basic application processes whilst keeping up to date with ever-changing techniques and colour trends in industry.
5. CHEMICAL
While not a strong focus in many salons, chemical straightening and permanent waves are still very much part of the course guidelines. The best approach is to make it fun, focus on the science and effects of using chemicals
as well as the application processes used to achieve desired results. While an effective in-salon education program does not need to be completely in sync with the college you work with it, is critical that the insalon education you provide compliments and enhances the training provided by the college. An understanding of how the college trains in the building blocks outlined will ensure the salon and college are working together and that the college education is valued by the salon. Successful salons build a culture that allows time for practice. Seniors who are continually educating and practicing new skills set the tone. Great in-salon educators challenge and excite the apprentice to develop strong practical skills that contribute to the team. While it is a whole-of-salon responsibility, each emerging stylist needs a mentor or nominated trainer they can work with and go to in order to feel safe, valued and nurtured. The apprenticeship is just the beginning. Having a consistent program provides the framework for the apprentice to blossom and create, but extension of skills past competency is also important for inspiration and growth. The hairdressing education landscape is full of opportunities. The industry is blessed with educators that can take hairdressers with strong fundamentals to the next level. Our college and many others around the country have programs to assist the senior stylist to revisit the fundamentals skills, lingo and the best way in which to teach these to the junior stylists. A conversation with your college about what is available is the best way to refine your own in-salon education programs. MIG Training is an Australian hair industry education pioneer that has been providing quality hairdressing education for more than 25 years. The Brisbane-based registered training organisation is a family business spearheaded by Director Anthony Gray with a proud heritage of over 60 years in Australian hairdressing. Hair Biz Year 12 Issue 6
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YOUR DIGITAL PRESENCE
WHY WE BYPASS ONE BUSINESS AND WALK INTO ANOTHER. By Estelle Oliveri
Imagine it’s Tuesday afternoon, you’re out with a friend and you’re actively looking for somewhere to share an unplanned bite to eat and drink. The restaurants and bars on your chosen street have not long opened and are ready for their busy night ahead. However, there are not a lot of people around, all the restaurants and bars are empty at this time of the afternoon except for one. One super vibrant restaurant. The energy is heaving and patrons seem to be really enjoying their meals. Naturally you gravitate to where the energy is. You want to be part of the music, the laughter and excitement. You and your friend choose this busy restaurant to be part of the atmosphere whilst the restaurants down the road continue to wait for new customers who will eventually be turned away from the busy restaurant at full capacity. The quality of the food at these other restaurants is just as good, they just don’t have the same energy and momentum as the busy restaurant. We respond to the energy and momentum of a salon, in a similar way to restaurants on a street. Furthermore, we respond and react to a business’ digital presence in the same way. When we are actively seeking services that we currently don’t have a recommendation for from a friend, three critical factors determine whether that new client will make an appointment at your salon … or elsewhere. These include - validation from strangers, energy, activity and engagement from the business and imagery of reassurance.
1. VALIDATION FROM STRANGERS
Quantity and quality of online reviews are the first thing the eye scans for online. Google Search is your “street” so you need to make sure your business stands out from the competition. Once someone searches for a service in a specific area, it is the Google business listings and their respective google reviews that determines if a business is trustworthy and worth further investigation. Whilst many salons have acquired a high quantity of quality reviews on Facebook, 98
Hair Biz Year 12 Issue 6
Facebook is not the “street” individuals are initially seeking services on. Google Reviews can be difficult to acquire. Only those who own a Gmail account can write reviews on Google for your business. Out of 10 existing clients at least one client will own a Gmail account. Aim to acquire one Google review for every 10 clients you have in the salon. To really stand out on Google your salon should aim for a minimum of 40 reviews on this platform. If the latest review on Google is over 2 months old, then you need to get another one. Keep the energy and vibrancy fresh!
2. ENERGY, ACTIVITY & ENGAGEMENT FROM BUSINESS
Once someone finds on Google a business with quality reviews, their next move is to delve further and investigate the business website (if you have one) and social media pages. If the website looks old and non-mobile friendly, chances are that the viewer will hit the “back button” and search for a business with a stronger online presence. If the Facebook Page and Instagram page show inconsistent and old, sporadic posts and offers, the business does not convey that it is approachable, communicative, or engaging with fans. Your next potential client is out there and actively looking to see if “the lights are on”. If you are silent digitally, your existing clients can’t engage with you and show new potential customers the great relationships you have established with them.
Your existing clients won’t always engage with your posts either. It’s easy to fall into the trap of feeling deflated with your social media efforts, but by not posting at all, you lose the opportunity to show potential clients looking for your service that you are open for business and are approachable.
3. IMAGERY OF REASSURANCE
The reassurance we all seek digitally for a business is visually imagery – which depicts confidence, happiness and satisfaction of existing clients, quality of service and professionalism of business. When it comes to choosing a salon, this is ultimately what will determine an individual’s choice to walk through your door. If you or your team can’t take a great photo, it is worth investing in a short iPhone or photography course. Your viewer is making a subconscious critical assessment of the imagery uploaded to your digital platforms. If they aren’t “on point”, they will search for another business who portrays the quality and experience they’re looking for. It’s as simple as that. Estelle Oliveri, is the director of HAIRPIN DIGITAL – Affordable, effective social media solutions for businesses focused in Hair and Beauty. Join Hairpin Digital’s Facebook Group – SALON SOCIAL MEDIA GROUP and keep up with the latest with every social media for salons. Hairpin Digital is aligned with Geoffrey Herberg Education.
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