but always had a love and respect for what they did and how they did it. When I was seen by them as an opportunity to distribute the brand in Australia, it was well matched and I also believe that it’s a great fit as a second choice of makeup for salons. A more boutique and niche brand that fits in a different category to Palladio but also at the same time compliment the Palladio range. Enzo Milano is our first step in the Hair Industry with the SX Hot Comb. A straightening iron designed more for the consumer rather than the professional. A great tool easy to use and unique to the industry. It’s all about being unique and having products that our competitors do not offer. That’s where our last brand comes in and also my most exciting brand at present, our Sumita Colour Perfect Contact Lenses. Influences have changed the way we shop, and thanks to the Kardashians and Jenners of the world, Cosmetic Lenses has made a comeback in a big way. We are excited to be the first beauty company to be offering lenses and marketing them as your new eye makeup. Starting with 12 brilliant shades, we are looking forward to having such a unique new product we are bringing to the Professional salon industry.
WHAT KIND OF CLINIC OR SALON DO EACH OF THESE BRANDS APPEAL TO AND WHAT WOULD CLINICS LOVE MOST ABOUT THEM?
Palladio will appeal to all salons large and small with a wide range of products covering all makeup categories, Palladio products are on trend and will ensure clients will keep coming back to buy from your salon. Palladio will also appeal highly to schools and colleges having many products that will appeal to students and up and coming artists. Gorgeous Cosmetics will appeal more to the boutique salon wanting a smaller focused range based on Cosmetics designed by makeup artists for makeup artists. Sumita will appeal to all salons and clinics looking for a unique point of difference for their salon. It’s a new category we are bringing to the industry, and we are confident salons, and retail stores will jump on board with our lenses.
HOW IMPORTANT IS EDUCATION TO YOU & YOUR TEAM AT BELLEZZA?
Education has always been the centre focus of all my brands. Knowledge Is power and the more we teach and is involved with our clients, the more our brands grow. We are lucky to have partnered up with Rokk Ebony as our creative team for Bellezza Australia. Having 150 creatives at our disposable will bring a whole new level of knowledge and experience to our brands. Our team has its finger on the pulse in what’s happening in the industry and around the world. Have on-trend products and people to share that knowledge makes education the central focus of our brand. Only this week we Welcome Dylan Peck to the team who has worked with me over the years as a lead makeup artist for two Miss Universe competitions, Fashion aid and fashion week only to name a few. It’s great to have Dylan on board in a full-time capacity.
Already this year alone Bellezza has been involved in Fashion Aid, The Portsea and St Kilda Polo, Hair Biz Forum, Miss Grand Australia, Miss Globe Australia and the ABIA Makeup Artist of the year awards. We are an active company who supports the industry and puts back into the industry that supports us. Best of all, our Clients get the opportunity to work backstage on all these events.
Palladio Beauty Meeting at Cosmoprof – The Deal is signed. Left to right – Monica Morley Palladio Export Manager, Rob Tamburro & Palladio Beauty CEO
HOW DO YOU DRAW ON THE WEALTH OF KNOWLEDGE YOU HAVE GATHERED FROM YOUR YEARS IN THE INDUSTRY TO HELP YOUR CLINICS AND SALONS?
This so-called reboot if you like, is an opportunity to start a new brand and delivery precisely what the industry needs. Times have changed, the brands have changed, and our client’s needs have changed. This business is built upon all that knowledge gathered and watching those changes over the years. What Salon owners want and what they look for in a brand and its philosophy. We know what works and see the industry. Twenty years of knowledge is a long time to recognise what salon owners are looking for in a brand. We understand makeup and your needs. We are not a waxing, tanning or hair brand trying to break into makeup, learning along the way. This is what we specialise in.
WHAT AFTER-SALES SUPPORT DO YOU OFFER CLINICS?
Education will be the key feature of what we offer salons. We specialise in constant support to our clients. We understand how important it is to be present in our clients business journey, and we’re here to help guide them in building our brands together, with both salon owners and their staff. We also strengthen teams through our education program, which we develop across the country & we help clinic owners to success through our specific events and launch nights to promote our brands to their clients.
WHAT’S NEXT FOR BELLEZZA IN THE NEXT 12 MONTHS?
Bellezza will focus on building our network over the next 12 months. Having secured our brands now is the time that we develop our team and network around the country. Already we see vital influencers and celebrities using and promoting the brand, and this will continue throughout the next 12 months as we bring more influencers to
Palladio Australia Sponsors of the St Kilda Twilight Polo 2019. Left to Right – Tony Torcasio Rokk Ebony, Sonia Petrevski Eyebrow Artistry Australia & Rob Tamburro
our products. Without giving away too much keep a lookout Bellezza on your television sets also with an endorsement of a 13 part series that is in the works as we speak.
IF YOU COULD OFFER ONE PIECE OF ADVICE TO A CLINIC OWNER, WHAT WOULD IT BE?
As much as we sometimes fear change, come to look outside the box at your business. Facing your fears and making changes to your business can truly be rewarding. The definition of insanity is doing the same thing over and over again, expecting different results. Business today is different from how it was yesterday, Ask yourself, have you changed with the times? Many have, but many also many are stuck in the same repetitive cycle. How can you innovate? www.bellezza.com.au
COLOR PERFECT
TM
YOUR NEW EYE MAKEUP
COLOR CONTACT LENSES
Beauty Biz Year 12 Issue 3
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