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The Essential Business Guide for Salons and Spas

Year 12 Issue 1

Spectrum Clinic Profit System Equipment

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ABIA

Australian Beauty Industry Awards 2019

THE OSCARS OF THE AUSTRALIAN BEAUTY INDUSTRY

Save the Date! OPEN FOR ENTRY ONLINE! ENTRY DEADLINE: Friday 12th April 2019 FINALISTS ANNOUNCED: Monday 17th June 2019 WINNERS ANNOUNCED AT GALA DINNER: Sunday 25th August 2019 www.australianbeautyindustryawards.com.au


BACK BY POPULAR DEMAND!!

PART OF THE ABIA GALA FOR 2019

CATEGORIES AMIA Overall MUA of the Year Bridal/Formal Make Up Artist of the Year High Fashion/Editorial Make Up Artist of the Year

AUSTRALIAN & STATE CATEGORIES AUSTRALIAN Salon/Spa of the Year (4 Treatment Rooms or less) AUSTRALIAN Salon /Spa of the Year (5 Treatment rooms or more) Awarded to the best of the State winners State Salon/Spa of the Year (4 Treatment Rooms or less) NSW/ACT VIC TAS/SA WA/NT QLD State Salon/Spa of the Year (5 Treatment Rooms or more) NSW/ACT VIC TAS/SA WA/NT QLD

NEW CATEGORIES

Best Business Performance of the Year Best Eco Salon/Spa of the year

Fantasy/Special Effects Make Up Artist of the Year

INDIVIDUAL CATEGORIES Beauty Therapist of the Year Business Director /owner of the Year Salon Team of the Year Cosmetic Tattooist of the Year

SPECIALIST CATEGORIES Best Tanning Salon of the Year Best Customer Care Award Best In-Salon Training of the Year Best Marketing Award Best Salon Design of the Year

EDUCATION CATEGORIES Educator of the Year Individual Educator of the Year Organisation

NOMINATED CATEGORY Hall of Fame

VOTED CATEGORY

State and Australian Wholesaler of the Year

www.australianbeautyindustryawards.com.au Beauty Biz

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CONTENTS

ON THE COVER 20 Why Do Some Beauty Clinics Grow So Quickly and Others Struggle?

REGULARS 10 Editors Letter 16-19 Industry News 58-60 Beauty Shop 62 Make Up Shop 63 Tanning Shop

FEATURE 12 10 Minutes with Deb Farnworth-Wood 14 Inside Out Clinic

AUSTRALIAN BEAUTY INDUSTRY AWARDS 2018 22-23 Temple Day Spa, SA 24 Beach St. Beauty Bar 26-27 Keturah Day Spa

DERMAL 28 Blue Light & Circadian Rhythms By Jeb Gleason-Allured 30 Photodynamic Therapy – PDT By Dr Giulia D’Anna 32 What is Plasma Skin Regeneration? 34 Real Visible Results in 90 Days 36 Re-Engineer Your Year By Emma Hobson 38 The Next evolution in Chemical Peeling

MEDI & AESTHETIC 40 The Verdict on Fat-Freezing By Dr Mike Shenouda

TANNING 54 moroccan tan meets mindful beauty

EVENTS 56 Beauty Expo Australian 2019

42 Working with clients who have body image concerns By Cosmetic Development Institute of Australia

BLOG SPOT

44 CPCA Applauds NSW HCC Hearing Results

65 Will Fennell

64 Paul Frasca 66 Elle Wilson

AUSTRALIAN MAKE UP INDUSTRY AWARDS 2018 46 MUA of the Year – Cassie Harris

LASHES AND BROWS

67 Julie Cross

BUSINESS 68 What Salon Software is Right for my Business By Ryan Baker

48 Lashes are a Girl’s Best Friend

70 Goodbye 2018 & Hello 2019 By Jay Chapman

50 The Beauty Obsession of the Decade By Lauren Cochrane

72 Tips for a Perfect Salon or Spa Consultation

52 Increase Your Lash Speed Today By Tara Walsh

74 Running or Starting a Salon in 2019 By Ben Pfisterer

Spectrum Science & Beauty 1300 766 198 sales@spectrumsciencebeauty.com.au www.spectrumsciencebeauty.com.au


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Beauty Biz PUBLISHER

Linda Woodhead linda@mochapublishing.com.au

EDITOR

Editor’s Editor’s Note

April Jones april@mochapublishing.com.au

ADVERTISING MANAGER Nina Barbara nina@mochapublishing.com.au

ART DIRECTOR

Kellie Woodhead kellie@mochapublishing.com.au

ADMINISTRATION

Jess Richmond jess@mochapublishing.com.au

CONTRIBUTORS

One of the things I love so much about the beauty industry is we are constantly renewing and improving.

OFFICE

Beauty is one of the only industries in the world where there is so much emphasis placed upon educating our therapists and business owners and updating our how we do things in our salons. And not just treatment training - we are getting better as an industry in seeking out individuals to assist us in running and developing our businesses, motivating our teams and reaching our financial targets. There are a plethora of options available when selecting a business coach and its always such a thrill when I receive the blogs and articles from some of the most respected and experienced business coaches, motivators and educators each month. We are excited to have another blog piece this month from the inspirational lash educator Elle Wilson as well as the musings of the hilarious business coach Julie Cross.

April Jones Jeb Gleason-Allured Dr Giulia D’Anna Emma Hobson Dr Mike Shenouda Lauren Cochrane Tara Walsh Paul Frasca Will Fennell Elle Wilson Julie Cross Ryan Baker Jay Chapman Ben Pfisterer

PO BOX 252 Helensvale Plaza Qld 4212 P: 07 5580 5155 mail@mochapublishing.com.au www.mochapublishing.com.au

DISTRIBUTION

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PUBLISHED BY mocha publishing

PUBLISHERS OF

HAIR BIZ, Beauty Biz & Barber Shop Beauty Biz is published six times a year by mocha publishing ABN 65 091 846 189 No Part of the publication may be reproduced in any manner or form without written permission. Beauty Biz does not accept responsibility for unsolicited manuscripts, transparencies, original artwork or other material. The views expressed in Beauty Biz are not necessarily those of the publisher. No responsibility will be accepted if the publication is delayed or prevented by factors beyong the control of the publisher. No responsibility will be accepted for errors in copy, or for any loss arising from the failure of an advertisement or any part thereof to appear. © 2019 mocha publishing All rights reserved.

The ABIA entry time is upon us once more and it was a pleasure to include a couple of the 2018 winners in this edition: Submissions have continued to grow and grow over the last few years and no doubt the awards will be even bigger and better this year. We have also included an article on the amazing Cassie Harris who was the winner of the inaugural AMIA awards as make up artist of the year and I think you will agree that her work is as beautiful as it is unique. For your chance to enter and content for either the AMIA or the ABIA awards please look for the details in the magazine. A special thanks to all of our contributors and bloggers who make each edition of Beauty Biz possible and the continued support of our advertisers who allow the magazine to be available to readers in salons and spas Australia wide. We are part of such a dynamic and supportive industry it is a real pleasure with each new year to continue to be involved with Beauty Biz and work in such a fabulous business! Here’s to a healthy, happy and successful 2019!

April April Jones Editor


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FEATURE 10 MINUTES WITH

DEB FARNWORTH-WOOD By April Jones

Deb Farnworth-Wood is the founder of the Australian Skin Clinics Franchise. She is an MBA graduate, a Certified Franchise Executive and serial entrepreneur. She has incredible vision and passion for the aesthetics industry where she has immersed herself for 10 years but she has nearly 30 years’ experience in the management of large, complex and multi-disciplinary healthcare organizations, including pharmacy, GP Services, surgical facilities, dietetics, podiatry, nurse practitioners, counselling and secondary care services. She also has significant experience in the multi-outlet retail sector having held a variety of store and head office roles in a leading department store as well as big shed DIY and home furnishings retailers. Deb has participated in strategic think tanks for the Prime Minister’s Office of public reform (UK under Blair government), as well as consumer feedback initiatives and her work on GP Night cooperative models influenced the 1993 national GP contract for the UK. Deb also has a track record of business disruption. She was the first non-GP to become a partner in General Practice in the UK and in doing so changed the rules for a wave of managing partners that followed, she opened the first drive-through pharmacy in England and with her doctor business partners became the first non-pharmacist group to be permitted to open a UK independent pharmacy. 12

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In 2007 Deb made the momentous decision to sell her UK businesses, move across the world to Australia with her family and “retire” aged 44! After a brief spell of relaxation, she realised that she had more goals to kick and set about building another successful business, with no network, no contacts and as an anonymous new arrival in Australia. Deb describes the next 10 years as the most difficult yet exciting of her life during which time she studied franchising, built a successful franchise brand, a shopfitting company and an equipment supply company. She also founded an RTO and turned around an ailing skincare company.

“WE ARE STILL AT THE TIP OF THE ICEBERG WHEN IT COMES TO INJECTIBLES, AND I PREDICT THAT THIS GROWTH WILL CONTINUE FOR SOME YEARS TO COME” We asked Deb to share her story with the Beauty Biz readers in our ’10 Minutes’ with feature…

AS THE ORIGINAL FRANCHISE CLINIC FOUNDER OF AUSTRALIAN SKIN CLINICS IN AUSTRALIA, HOW HAVE YOU SEEN THE INDUSTRY CHANGE IN THE LAST 5 YEARS?

It has been an interesting journey and in some respects the industry has branched in many directions. By taking treatments that were previously “Secret, women’s business” such as injectables and rejuvenation treatments into shopping centres, we gave rise to a new customer mindset. We have seen a significant increase in demand and more acceptability of ‘having work done’. Back in 2007 I couldn’t get my customers to tell or even admit to their friends that they had injectable treatments but now people freely speak about it. It has also been interesting to see the sudden increase in bigger brands too. When I first launched the franchise in 2011 so many people said it couldn’t be done and yet, here we are with so much on offer. Non-surgical treatments have become more effective and equipment has become more affordable for clinic/salon owners. Cosmetic surgery is now seen as a last resort held at bay by better maintenance regimens. Sadly, I don’t feel that training in beauty has kept pace with industry developments in that the

majority of beauty schools don’t prepare their students for the advanced treatments widely offered now and this is continuing to place employers at a disadvantage because so much extra training is needed in clinic or in salon.

WHAT HAS BEEN THE MOST CHALLENGING ASPECT DURING THIS PERIOD?

Finding and retaining the right staff has been a constant challenge. Aside from the skills technical shortages we have seen quite a mindset shift in staff. Rapid growth in the industry has made it possible for these staff to literally walk out of one job and into the next immediately. Staff that move around frequently rarely develop their skill set to their highest potential both in terms of technical skills and customer service and retention. In turn the clients suffer from lack of continuity. In turn employers take short cuts with recruitment often not seeking references. Even if references are sought, we tend not to believe them. For example, I have dismissed several staff members for theft or other gross mis-conduct and they have managed to get work immediately without references.

AS AN INFLUENCER AND A MENTOR FOR THE AUSTRALIAN BEAUTY INDUSTRY, WHERE DO YOU DRAW YOUR INSPIRATION FROM?

My main inspiration comes from my own needs and those of people I come into contact with. I view everyone as a potential user of aesthetic services and I’m therefore always looking for solutions for them. I make an effort to travel to international conferences and shows and I attend as many educational events as I can that are relevant to the industry. While there, I try out new and interesting treatments. I also have great relationships with suppliers who I consider to be my business partners, and I listen to the needs and feedback from clients and staff too. It helps that I am not a therapist or practitioner because I have no pre-conception about anything that is new. This means I look for facts and evidence base in everything I see.

DO YOU THINK THAT THE LASER AND INJECTABLE INDUSTRY IS ON TRACK FOR FUTURE GROWTH IN THIS COUNTRY?

I believe there is still significant growth in the injectable services – in fact, we are still at the tip of the iceberg and I predict that this growth will continue for some years to come. I once predicted that having injectables would eventually be as popular as having a haircut and I still believe that. However, I think we are reaching saturation with

laser hair removal clinics because of the sheer number of clinics in this space. As a result, prices have been driven down as low as they can go.

“I MAKE AN EFFORT TO TRAVEL TO INTERNATIONAL CONFERENCES AND SHOWS AND I ATTEND AS MANY EDUCATIONAL EVENTS AS I CAN THAT ARE RELEVANT TO THE INDUSTRY.” FROM AN EDUCATION STANCE DO YOU THINK THERE NEEDS TO BE IMPROVEMENTS IN OUR CLINICS?

Absolutely but I believe the industry should be pressing for change at curriculum level in beauty schools. On-line learning, reduced client contact and lack of understanding of the new technologies means employers are struggling. I have girls turning up for interviews who can’t shake a hand and look the client in the eye and have a conversation. At the end of the day, this is a service business and our staff need to understand our customers, be able to communicate with them and develop treatment plans for them.

Beauty Biz Year 12 Issue 1

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FEATURE

INSIDE OUT CLINIC Having studied together and bonded over their love of all things health related, and with a particular interest in anti-aging, Naturopaths Jo and Leah soon came to the realisation that there was a gap in the market. By concentrating solely on the external health of skin, as most do, there was a glaringly obvious missing link from an internal aspect.

The body is interconnected in every single area; so having a ‘beautiful’ gut and digestive tract, as well as balanced healthy hormones and using food as medicine, can pave the way to a glowing and radiant complexion. Their clinic belief is that a healthy outside starts from the inside and with this in mind, their double-barrelled approach of treating internally and externally is of a truly holistic nature. As the first clinic of its kind in Brisbane, they are unique in that not only are they qualified Naturopaths but also Facialists & Corneotherapists, giving them the edge to treating clients health and skin care concerns. Internally they address areas such as nutrition, gut health, stress, hormones, sleep & allergies... whilst externally utilising customisable skin care products, bespoke facials, LED light therapy & dermapen needling. The girls explained a little more about some of the amazing things that they have been offering, including functional pathology testing: ‘We’ll let you in on a secret… Functional Pathology Testing is the star player that takes the guesswork out of what’s causing your health & skin to potentially be misbehaving - ie. your new best friend!’ Lisa explained. “The results enable us to treat from a specific and targeted point of view that is personalised to your unique situation.’ “We have a huge array of tests at our fingertips and will determine which one we require following our initial naturopathic consultation with you. You’ll be given a kit, if we have it in stock, or sent it directly from the pathology company whereby you provide the required sample and send it back to them. Easy!’ “The pathology company will invoice you directly 14

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having successfully processed your sample and then the results come back to us. At this stage, we will call you to arrange a follow up consultation so you can come in for the results and the treatment plan we have customised’ explains Lisa. The girls have a great love for nutrition and a firm belief of the effects of certain foods and ingredients on the skin. We asked them to share a few of their favourite and ingredients and benefits with us. Although this tiny dance may not look like much to get particularly excited about, the titivating tale of the frugal yet fantastical FLAXSEED is one to be passed down through the generations. His story traces back to centuries prior when he was prized for his health-protective properties & had admirers such as Charles the Great, who ordered his subjects to eat them to benefit their lowly peasantry health. Just one tablespoon of ground flaxseeds provides a marvellous medley of fibre, protein, omega 3 fatty acids and luscious lignans, which are plant compounds that boast antioxidant & phytoestrogenic properties that can help lower the risk of cancer (notably breast & prostate). This gifted, ground-down guardian of all things health may also have the aptitude to improve cholesterol levels, lower blood pressure and control blood sugar .What an ancient & knowledgeable wee chap he is! Oh hey there you cheeky son of a gun. Well who knew what an amazing health hero you actually are. The charismatic yet crazy CORIANDER

{cilantro} isn’t just your average herb This savvy yet sexily, green & gregarious weirdo has the sort of luscious leaves you need in your life. Not only can they lower your blood sugar, ease digestive discomfort and decrease blood pressure, but coriander cheekily improves cholesterol, aids urinary tract infections and helps with a healthy menstrual cycle. Who would’ve thought this hulk sized weirdo would be frothing at the mouth with vitamins A, C & K as well as iron, calcium, magnesium & an abundance of antioxidants. This is the sort of green fool you need in your daily diet. How’s it hanging HAZELNUT? Your luscious brown goodness should be recognised as more than just a feature in a hideously unhealthy spread (think palm oil & copious amounts of sugar, with a mere % of actual nut content). This boisterous brown bombshell is a wealth of health who only has your best interests at heart . Spicing up your life with a wicked dose of protentious protein, fun loving fibre , magnificent magnesium, tantalising thiamin, fortuitous folate, vivacious vitamin B6 & critical copper; this little nutcase is practically pulsating with phenolic compounds (antioxidants) that are proven to decrease blood cholesterol, inflammation , bolster heart health & can help lower blood sugar levels. They’re also riddled with voluptuous vitamin E that can effortlessly contribute to maintaining healthy skin & hair by improving moisture & elasticity. Inside Out Clinic is situated at 108 Beatrice Terrace, Ascot Qld 4007 www.insideoutclinic.com.au


EVERYTHING YOU NEED TO KNOW ABOUT SKIN Gay Wardle

With Gay Wardle

2 Days of Power Packed Education! Gay Wardle is an independant educator, mentor and speaker. There will be absolutely no promotion of any skin care or equipment brands during the courses.

DAY 1 - Advanced Skin Anatomy Ageing skin, acne, pigmentation, immune system, impact of hormones on the skin and much more.

COST 2 Day Package: $590 UPCOMING DATES Canberra

DAY 2 - Skin Disorders

18th & 19th February

Rosacea, hyper-proliferative DNA, ROS and skin barrier disorders + more.

26th & 27th February

With the evolution of treatments that are being performed, it is critical that we possess a comprehensive understanding of the skin and skin disorders. It is essential that we understand skin at both the anatomical level and the cellular leven in order to treat skin conditions successfully. Gay Wardle’s workshops and courses are designed to provide the participant with this knowledge and confidence in advanced treatment planning, delivery and successful results for the client.

To reserve your place www.gaywardle.com.au For further information contact Gay Wardle Email: gay@m-da.com.au | Phone +61 418708455

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INDUSTRY NEWS INDUSTR AUSTRALIAN SKIN CLINICS LAUNCHES AUSTRALIA’S FIRST MEDIA-AESTHETIC REWARDS PROGRAM ‘CLUBBLUE’ In an industry first, Australia’s experts in laser and skin rejuvenation Australian Skin Clinics have today launched their rewards program, clubblue, into their clinics nationwide. The program works on a credits-based system, allowing clients to earn a percentage of their spend back in credits, known as ‘bluedollars’. Christie Harris, Chief Marketing Officer of Australian Skin Clinics, said the program was built to reward clients for rewarding themselves. “We wanted to find a way to show our customers that they deserve the best service and reward them for coming to us for their medi-aesthetic treatments,” said Christie. “This program has been in the works for over 12 months, with clubblue really coming to life over the last six months thanks to a lot of hard work behind the scenes to ensure the introduction was a smooth transition for our franchisees and entire network.” Australian Skin Clinics soft-launched clubblue in clinics on November 19, allowing ample time for franchisees and staff to understand the offering as well as training on implementing the programs in their clinics. With the clubblue program now live, clients can expect to start reaping the rewards of this brandnew initiative from one of Australia’s leading medi-aesthetic franchise networks. www.australianskinclinics.com.au.

ENDOTA LAUNCH LIGHT & HYDRATION STUDIOS endota has just launched their first Light & Hydration studios in Perth, WA and now at Sydney Airport- continuing to innovate with a new and unique offering for customers. In Perth, the space offers facial and spa treatments for busy customers at 30 minutes and under. The concept is set to make wellness and self-care more accessible to Perth residents, challenging the perception with young professionals and time poor consumers that looking after yourself involves investing huge amounts of time. Customers can also now experience endota’s high-performance Light Therapy facial in shorter treatment bursts at the new concept spa, as well as other treatments (including an express massage) designed to give customers instant results. We will be speaking about this more in the new year but, at the Sydney Airport studio, the concept is going to make hydration treatment more accessible to travellers, in particular boosting their skin hydration levels prior to flying. We all know how dehydrating planes can be! At this studio, only Light Therapy facials are available. The treatments are performed in an open setting, which doesn’t require clients to get undressed and allows therapists to care for clients efficiently. In addition to the treatments at Sydney Airport, customers can walk away with curated travel product packs, which provide a range of benefits for various skincare concerns, including hydration, balance and protection. www.endotaspa.com.au

DERMALUX LED WINS ‘BEST MANUFACTURER IN THE UK’ AT THE 2018 AESTHETIC AWARDS. Dermalux has won ‘Best Manufacturer in the UK’ at the prestigious 2018 Aesthetics Awards. This exciting win continues a six-year winning streak at the London-based awards where Dermalux won ‘Best New Treatment 2013’, and ‘Treatment of the Year’ in 2014, 2015, 2016 and 2017. Recognition for excellence in medical aesthetics is so important and the Aesthetics Awards acknowledges and rewards practitioners, companies and organisations that endorse best practice, deliver outstanding customer service, demonstrate unprecedented skill and who uphold robust ethics in the field of 16

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aesthetic medicine. More than 800 guests gathered at the Park Plaza Westminster Bridge Hotel in London on Saturday 1st December 2018, to celebrate the incredible achievements of brands, clinics, practitioners, treatments and distributors in 26 categories across the entire industry. Dermalux beat out other commendable finalists, including Lynton Lasers and Sterimedix Aesthetics to claim the incredible ‘Best Manufacturer in the UK’ title. Louise Taylor, director of Dermalux, commented on the win saying, “This is a fantastic achievement for us. The Aesthetics Awards recognises those who follow best practice and excellence and this award demonstrates our continued commitment to the quality and efficacy of our technology to ensure it is results driven, industry leading and safe. We would just like to thank all of our clients and partners across the world for their continued support!” For Dermalux salons or for more information, call 1800 625 387 or visit www.dermaluxled.com.au

SASSOU JAPAN SIGNATURE 24K GOLD FACIAL TREATMENT COMING TO THE GOLD COAST

SASSOU JAPAN is joining forces with La Beauty and L’Aqua Beauty Salon to introduce a Signature 24K Gold Facial treatment to the Gold Coast. With similar qualities found in certain Chinese herbal medicines that help effectuate healing and recovery, gold has the power to magnify the effects of skincare ingredients by targeting and awakening weakened structures in the skin. With over 50 years’ experience in developing effective skincare formulations that merge traditional Japanese practices with cutting edge technological innovations, SASSOU JAPAN pioneers the use and application of natural plant extracts and premium 24k Gold leaf. The Signature 24k Gold Facial treatment will detox and rejuvenate your skin to give you a refreshing and luxurious glow with immediate lifting effects after the first treatment. “We were looking for a signature skincare range to enhance our treatment services to our customers. We are pleased to partner with SASSOU JAPAN” commented Rebecca Bei, Owner of both Salons. The Signature 24K Gold Facial treatment will be available in La Beauty and L’Aqua commencing February 8th 2019 www.sassou.com.au

HOLISTIC SKIN HEALTH TRAINING 2-DAY WORKSHOP WITH JANINE TAIT Janine Tait is an internationally qualified beauty therapist and nutritionist with over 30 years’ experience and a respected leader within the Slow Beauty/ Holistic movement. With her passion for mentoring beauty therapists, Janine’s skincare training programmes inspire and empower therapists to develop a holistic approach to skincare with a focus on dermo-nutrition, wellness and total body health. This March she will be heading to Australia for two 2-day workshops in Sydney and Melbourne. During these two-day courses learn how to approach skin disorders or anti-aging treatments holistically. You will come away with a better


RY NEWS INDUSTRY NEWS

understanding of how the body and the skin actually function, the direct impact lifestyle and diet has on skin and learn how to get beyond a purely product and treatment approach to skin health. This training is for any beauty therapist who realises that to comprehensively treat the skin we need to look at it three dimensionally, rather than just considering what we apply from the outside through skincare products and treatments. Working from within is the missing piece of the puzzle. If you want to enjoy genuinely transformative results for your clients, these two training sessions will be invaluable. Melbourne 2-Day Workshop Topic: Healing Skin Disorders Date: Monday 4th & Tuesday 5th March Venue: Mantra Southbank Sydney 2-Day Workshop Topic: Anti-Ageing: The Nutritional Approach Date: Sunday March 10th & Monday March 11th Venue: Professional Beauty Solutions Head Office For bookings or for more information please call 1800 625 387 or visit www.probeautysolutions.com.au.

business, and techniques for bolstering sales among the salon team. The event’s show floor will host top brands showcasing their latest innovations for professionals to see, sample and shop. Covering the spectrum of beauty and aesthetics, visitors can expect products from Dermalogica, Inglot Cosmetics, Pevonia, Murad, Lycon Cosmetics, Lash Sublime, The Global Beauty Group, Crown Brush, Eco Tan, and many more. Brands showcasing natural, organic and locally-made products will also be spotlighted at the event, in-keeping with the growing consumer preference toward Australian products and those formulated with naturally-derived ingredients. In 2019, Beauty Melbourne will also highlight brands with a recently launched product, which visitors can look out for in the event guide, the online exhibitor directory and on the stands at the show. Beauty Melbourne takes place from 23-24 March 2019 at the Melbourne Convention and Exhibition Centre (MCEC). Early bird two-day passes are priced at $16* (entry only), with All-Access Education Passes (includes show entry and 18 Look ‘n’ Learn sessions) priced at just $175 early bird*. Beauty Melbourne Xmas Vouchers are available through to 19 December and are priced at $175* (includes All-Access Education Pass with event entry). Tickets are now on sale at www.beautymelbourne.com.au *Early bird pricing closes on Friday 18 January 2019.

AMY JEAN LAUNCHES BROW RANGE WITH NET-A-PORTER

BEAUTY MELBOURNE OPENS TICKET SALES FOR 2019 EVENT AND OFFERS SPECIAL XMAS VOUCHERS

Tickets are now on sale for Beauty Melbourne, the Victorian industry’s dedicated event for beauty professionals. The event has a fresh look and feel for 2019, with great-value education and exciting new features on the show floor to ensure visitors make the most of a beauty-packed weekend. Beauty Melbourne is also helping salons gear up for Christmas with a special gift voucher – an easy gift solution or team sales incentive for salon owners and managers wanting to boost morale over the busy holiday season. The voucher includes entry to the trade-only event and an All-Access Education Pass, giving the recipient the opportunity to attend all 18 Look ‘n’ Learn education sessions over the weekend. Beauty Melbourne’s 2019 education schedule covers the latest trends in beauty, business and aesthetics; so staff can learn crucial skills to bring clients through the door. Some of the Look ‘n’ Learn topics on offer include how to master brow henna, the rise of the clean beauty movement, how beauty professionals can double their bridal enquiries, introducing cosmetic injectables into a beauty

After 15 years in the brow business, Amy Jean, ‘Arch Angel to the stars’, is about to put Australia on the global beauty map. Amy Jean Privée will be the first international luxury eyebrow range to be launched globally on designer fashion and beauty website, Net-A- Porter, February 2019. “The Amy Jean Privée Collection was personally created by me for beauty savvy, sophisticated women who understand that brows are a key part of perfecting your overall look,” says the international celebrity brow artist. “These luxury professional- grade products are manufactured in Italy and offer precise application to guarantee pro-like perfection at home – even for the artisticallychallenged!” Expected to be a sell-out success on the luxury e-com site, Amy Jean’s three personal favourites will be the first to launch on Net- A-Porter, followed by a staggered quarterly launch of the entire Privée Collection. “I’m also thrilled to announce that, coinciding with this exciting online launch, I’m also opening a NEW VIP brow residence in Sydney’s exclusive Eastern Suburbs,” says Amy Jean, who hopes the luxe new Double Bay salon will help reduce the long waiting list for Sydneysiders seeking her brow services. “There’s such an incredible demand for sophisticated, sculpted brows across theglobe ¬the ever-growing waiting list for Amy Jean brow makeovers around the world is testament to that.” Amy Jean now travels to London every 8 weeks to personally attend to her high-profile clientele and, while abroad, makes the most of the opportunity to extensively research new ingredients and delivery mechanisms for her brow products and services. “My clients have come to expect cutting edge results from Amy Jean products, so I make it my mission to remain at the forefront of the global brow business,” she says. “It’s an exciting, ever-developing beauty niche. Not a day goes by that I don’t feel blessed to be a bespoke brow artisan at this moment in time.” www.amyjean-collection.com

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INDUSTRY NEWS INDUSTR PINTEREST ANNOUNCES INCLUSIVE BEAUTY SEARCHES FOR MOBILE Women all over the world use Pinterest as a visual discovery engine to get beauty inspiration, and the company wants to make search results as useful as possible for them. In April Pinterest began testing in the US skin tone ranges, an inclusive search feature on the web to narrow beauty results, and since have made machine learning and recommendations improvements. Today Pinterest is announcing skin tone ranges is launching more broadly across millions of searches and coming to mobile, so you can discover personalised makeup and hair ideas on the go, whether you’re out shopping for new products, trying new tutorials at your bathroom mirror, or pulling up some inspiration at your salon. Over the coming weeks, when US Pinners search for makeup and hair ideas on iOS, a palette will appear to narrow the search, so they can see more personalised Pins and videos as results. Each palette represents a range of skin tones, with more to come. More information can be found in our Newsroom and images here. Last year, nearly 60% of the top 100 search terms for skin-related searches involved a tone, such as dark skin, pale skin, and olive skin, which showed Pinterest that women of all skin types wanted a way to customise their searches. This feature is a result of Pinterest’s technical and Inclusion & Diversity teams working closely together. As Pinterest recently shared in its annual diversity report, the company is committed to growing an employee base that understands and reflects the world it wants to serve. By combining the latest in machine learning and more inclusive product development, Pinterest is able to directly respond to Pinner feedback and build a more useful product.

LUXASIA OCEANIA APPOINT MAXMEDIALAB LUXASIA Oceania announces its appointment of MAXMEDIALAB as their media and communications agency for Australia and NZ. Luxasia Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-commerce in Asia Pacific. Since 1986, they have endeavoured to make a difference to Asia Pacific consumers bybringing them the finest beauty brands from all over the world. With a Vision to “Make A Difference in Every Woman’s Life”, Luxasia Corporate Social Responsibility programme through the Luxasia Foundation is aligned with this objective in helping under-privileged women gain life-skills to be self-employed or work in the beauty industry. Luxasia in Australia and New Zealand represents a premium, luxury and celebrity fragrance and beauty portfolio including the likes of Chopard, Kate Spade, Memo Paris, Iconic London, Guess, Rochas and Cremorlab. “Luxasia Oceania is excited to appoint MAXMEDIALAB as their media and communications agency. I have always admired the work that they do, and I am excited to work closely with the team to take our brands to new heights in the Australian market.” Comments Nicholas Gorick, Managing Director, Luxasia Oceania. “MAXMEDIALAB is thrilled to be working with Luxasia Oceania, a global brand that embraces innovation and strives to bring the finest beauty brands to life through easy online and offline access.” Comments Lynette Phillips, CEO, MAXMEDIALAB. www.maxmedialab.com.au

L’ORÉAL NAMES NEW PRESIDENT L’Oréal has named Nathalie Gerschtein president, consumer products division, L’Oréal USA, effective March 1, 2019. 18

Beauty Biz Year 12 Issue 1

Gerschtein joined L’Oréal USA in June 2018—as president of Maybelline New York, Garnier and Essie—and has been with the L’Oréal Group for 17 years. Commencing her career in France with L’Oréal Paris, her previous positions include brand marketing, European zone for Garnier; general manager, L’Oréal Paris and Garnier in India; and head of consumer products and country manager, respectively, in Thailand. “Nathalie’s business acumen and vast experience within the consumer products division will be a critical asset in driving strong acceleration of our omni-channel strategy,” said Frédéric Rozé, president and CEO of L’Oréal USA and executive vice president of the Americas zone. “Her expertise in eCommerce, her vision to reinvent the in-store environment and her deep knowledge of the very strategic skincare category make Nathalie the perfect candidate to realize the modern, strategic direction of the consumer products division in the U.S.” In her new position she will oversee brands including L’Oreal Paris, Maybelline, Garnier, Essie and Nyx. Gerschtein succeeds Michel Brousset, who decided to pursue personal entrepre¬neurial endeavors outside of the L’Oréal group. Alanna McDonald, currently president of the consumer products division, L’Oréal Canada, will succeed Gerschtein as president, Maybelline New York, Garnier and Essie. In this role, she will be tasked with accelerating growth in the U. S. market and overseeing all aspects of business leadership.

DECIEM FOUNDER BRANDON TRUAXE HAS PASSED

Brandon Truaxe, founder of Deciem, has passed away. He was 40 years old. “Brandon, our founder and friend. You touched our hearts, inspired our minds and made us believe that anything is possible,” the company posted on its social media accounts. “Thank you for every laugh, every learning and every moment of your genius. Whilst we can’t imagine a world without you, we promise to take care of each other and will work hard to continue your vision. May you finally be at peace. Love, (forever) your DECIEM.” Minority stakeholder Estée Lauder said in a statement, published by Buzzfeed News: “As the visionary behind Deciem, he positively impacted millions of people around the world with his creativity, brilliance and innovation. This is a profound loss for us all, and our hearts are with Nicola Kilner and the entire Deciem family.”

L’OCCITANE ACQUIRES ELEMIS FOR $900 MILLION L’Occitane International S.A. (L’Occitane) has announced its acquisition of Elemis, for a maximum consideration of $900 million. The acquisition will further strengthen L’Occitane’s omni-channel distribution—


RY NEWS INDUSTRY NEWS EVENTS: HOME AND AWAY 2019 MARCH

Elemis sells directly to consumers through its websites and wholesale to various channels including digital, retail, QVC and professional spa. It will also strengthen the company’s product categories, skin care in particular. Elemis will leverage L’Occitane’s geographical presence to expand into new markets, led by its management team including co-founder and chief executive officer Sean Harrington, co-founder and president Noella Gabriel, and cofounder and chief marketing officer Oriele Frank. The acquisition is set to close in the first quarter of 2019; at that point, Elemis will become a wholly-owned subsidiary. “This is L’Occitane’s largest acquisition since listing and a major step forward in building a group of premium beauty brands,” said Reinold Geiger, chairman and CEO of L’Occitane. “Elemis presents a truly unique opportunity that fits us perfectly in terms of brand ethos, product quality, management capability, as well as growth and profitability trajectory. Elemis has enormous growth potential in untouched markets and channels, particularly in Asia Pacific where we have strong presence. We are confident Elemis will be immediately accretive to the Group’s results, in line with our aim to deliver sustainable value to our shareholders.”

Beauty Expo - Melbourne - 23rd-24th March Cosmoprof Bologna - 14th-17th March IBS New York - 10th-12th March International Esthetics, Cosmetics & Design - New York - 10th-12th March

APRIL Local Colour Tour Educational Experience Shanghai - 12th-14th April Cosmetic Surgery & Medical Expo - Sydney - 5th-6th April China International Beauty Week 22nd-24th April

MAY UNILEVER BACKS ANIMAL TESTING BAN ON COSMETICS

Skin Cancer Congress - Gold Coast 24th -25th May BeautyWorld Japan- 13th-15th May Beauty UK - 19th-20th May International Beauty & Spa Expo - India 6th - 7th May

JUNE Hair Expo - Sydney - 8th-10th June Professional Beauty Delhi - 4th-5th June Unilever has announced its support for a global ban on animal testing for cosmetics. The move is part of the company’s collaboration with Humane Society International (HSI). Unilever will support HSI’s global #BeCrueltyFree initiative, a campaign which promotes legislative reform in key beauty markets to prohibit cosmetic animal testing and trade, consistent with the EU model. Additionally, Unilever and HSI have launched a multi-year, open collaboration to develop capability across companies and regulatory authorities, so safety decisions for cosmetics can be made via non-animal approaches. The organizations also aim to build capability for the long-term through investing in the training of future safety scientists in non-animal ‘next generation’ risk assessments. PETA lists Unilever as a “company working for regulatory change,” indicating that the company’s brands conduct no tests on animals unless specifically required by law. “Animal testing for cosmetics has been banned in the EU since 2013, and we hope that an adoption of similar bans in other countries will accelerate the regulatory acceptance of alternative approaches and thereby remove any requirements for any animal testing for cosmetics anywhere in the world,” said David Blanchard, chief research and development officer. “We’re very hopeful that through collaboration – amongst companies, NGOs and governments – it will soon be possible to assess the safety of all cosmetics products without any need for animal testing anywhere in the world.”

JULY Brisbane Hair & Beauty Expo - Brisbane 28th-29th July Cosmoprof North America - 28th-30th July

AUGUST Beauty Expo - Sydney 24th-25th August ABIA Gala Awards – Sydney 25th August Natural & Organic Asia - 28th-30th August

OCTOBER Professional Beauty Dublin 20th-21st October


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COVER STORY

WHY DO SOME BEAUTY CLINICS GROW SO QUICKLY AND OTHERS STRUGGLE?

We speak to Spectrum Science & Beauty to see why beauty clinics following their proven clinic profit system have been able to skyrocket profit, increase their customer base, and charge more for their services than their competitors can. WHY IS A SYSTEM/BLUEPRINT SO IMPORTANT TO A CLINICS SUCCESS?

Excitingly, we can give our customers the equipment, skincare and tools to dominate their market and fight off this new breed of clinics that are taking their market share, revenues and profits. A good system provides the foundation for any business to succeed; when a beauty clinic fails it normally comes down to not having the support and systems in place. We’re raising the bar for Australian clinic owners with our clinic profit system designed to ensure our customers receive the correct equipment for their business, their team, clients and budget while enabling our customers with the skills, knowledge and technology to change their customer’s lives while growing their businesses faster and more efficiently.

HOW WILL PARTNERING WITH SPECTRUM FOR THEIR SKINCARE AND EQUIPMENT DIFFER FROM OTHER SUPPLIERS?

At Spectrum we have been in the industry for many years and had the pleasure of working with companies from major franchises right through to home based clinics, doctors, dermal therapists and beauty therapists from all walks of life. And what we have found is that most beauty businesses don’t have the infrastructure and support to boost their profits and provide a strong return when they invest in technology and skincare. We differentiate ourselves by offering a full support solution. This means our clients receive the tools, skills, knowledge and support to optimally launch, implement and grow their business with the latest in beauty technologies and skincare. Our equipment and skincare clients can learn how to increase their clinics hourly rates by $20, $100, even $200 or more with stand alone professional skincare treatments as well as combination equipment treatments by increasing their perceived value and quality of treatments. Our most successful clients all regularly use high-profit treatments, including combination therapies with the cutting edge, award winning skincare, Meder Beauty Science. This significantly increases their bottom-line and reduces their average running costs. A few key benefits include: • Our customers receive the latest innovative 20

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technology of equipment and skincare that is customised to both theirs and their client needs. • Powerful, life changing skincare. At Meder they are combining biotechnological peptides, plant extracts, prebiotics, vegetable stem cells and other, life changing ingredients. Dr. Meder’s powerful ethics are contagious. She believes that a person can have glowing, younger looking skin without any cosmetic procedures that can be potentially dangerous to their health. Premeasured ampoules and numbered steps mean anyone, YES, anyone can achieve mind blowing, life changing results in a matter of weeks with the active, scientifically proven ingredients in the Meder homecare & Professional ranges. • Customers receive training based on the latest clinical research and proven methods to provide the qualifications, confidence, safety and clinical results needed to get the life changing results everyone is looking for. • We provide treatment support; you get all the tools to successfully consult and perform treatments including consultation guides, client consultation forms, record sheets, contraindications, parameters and aftercare instructions. • We offer free setup of a professionally managed payment platform. Our clients can offer their customers an alternative way to pay creating loyalty and affordability for customers as well as treatments programs and packages. • We provide high quality clinical support which is key to taking their clinics to the next level. • They receive peace of mind that they are not alone when it comes to any potential concerns with our technical team delivering unparalleled Maintenance, Service and Support. • Customers receive exclusive and free access to the Spectrum Success Academy to build the foundations of their business including: marketing, sales, operations, business tips and tricks, customer experience and more. Imagine the opportunity to learn from those who have walked the path before you. Our mission is to become the World’s number one partner for technology, skincare, training and business growth support. At the heart of this is

Neroli Mooney - Younique Skin Clinic (QLD)

Bel Macri - Cosmedica Skin Specialists (WA)

our humble vision, to enable our clients to have bigger and better businesses! It’s simple to us; your success is our success. If you are looking to grow your business by introducing the best beauty, aesthetic, medical equipment or skincare into your clinic contact the team at Spectrum. You will walk away with complete confidence that the next move you make in your beauty clinic will catapult you to the next level. Spectrum Science & Beauty 1300 766 198 sales@spectrumsciencebeauty.com.au www.spectrumsciencebeauty.com.au


SKYROCKET YOUR CLINICS PROFIT INCREASE YOUR CUSTOMER BASE CHARGE MORE FOR YOUR SERVICES Purchase your equipment and skincare from spectrum and receive FREE access to the Spectrum Success Academy *Terms and conditions apply.

WE HAVE WORLD CLASS EQUIPMENT AND SKINCARE FOR EVERYONE - NO MATTER WHAT YOUR BUDGET OR SIZE You may think your clinic is too small, or our class leading equipment and skincare are out of your budget. But you’ll be pleasantly surprised to know we have a solution for everyone. We have products in a range of different sizes and functionality that are priced competitively. From IPL Machines, Tattoo Removal, Laser Hair Removal, Fractional RF, LED Light Therapy, Body Contouring, Professional Skincare through to Hydrodermabrasion machines, we have a solution and support for you.

HOW MUCH WOULD YOUR BEAUTY CLINIC GROW IF YOU HAD ALL THE TOOLS, TRAINING & SUPPORT THAT YOUR BUSINESS NEEDS? Sales and Marketing Training Business Building Training Training by Experts Easy to Implement

As a Spectrum customer you get class leading equipment, skincare, training based on the latest clinical research/proven methods, high quality clinical support, and unparalleled service support. We are also here to partner in growing your business with access to the Spectrum Success Academy. It’s about learning from those who have walked the path before you and using their strategies and tools that work. There is nothing like it in the beauty industry and we can’t wait for you to see it.

Call 1300 766 198 Today! Visit the Spectrum website today www.spectrumsciencebeauty.com.au


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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

2018 BEST MARKETING & BEST SALON DESIGN

TEMPLE DAY SPA, SA When Temple Day Spa opened in 2014, Sharon Templeton had a vision to create a unique and eclectic space to nurture the wellness and wellbeing of our customers. A place that transported you from your day to day life, to a something truly out of this world.

2018 ABIA BEST SALON DESIGN, Temple Day Spa, SA, Sponsored by Comfortel When it came to the design of the salon, directors, Sharon & Frank Templeton, worked together to design mood boards for each section of the renovations.

SALON DESIGN

Sharon co-ordinated the project, and sourced the floor coverings, paints and soft furnishings. She also managed contractors and staff to ensure that the renovations were done in the quickest time possible. “We didn’t want to stay closed for too long, as we knew that our client’s would be chomping at the bit to get back into their favourite spa.” Co-owner, Frank Templeton, a builder by trade and his son, Jordan Templeton, a carpenter, worked together to design and build the new structures, walls, shelving and retail area. Renovated and rebuilt by the Templeton Family, Temple Day Spa features ceiling beams sourced from the old Moonta Bay jetty in South Australia and the feature wall in reception has been handcrafted using materials sourced from the Yorke Peninsula. The top of our reception 22

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desk, dubbed “The Sleeping Giant”, is a piece of reclaimed timber bought over from the Victorian Bushfires. “Every detail has been considered in the creation of Temple Day Spa” From the light fixtures to the flooring, the Templetons haven’t missed a thing. Using materials found in nature, and textures that are warm and immersive, stepping into Temple Day Spa is like nothing you’ve ever experienced before. It has been handcrafted for deep relaxation and caters to a wide demographic. Sharon wanted the spa to feel earthy, relaxing and welcoming. NOT clinical or cold, like some of the beauty salons she had seen. Sharon was determined to design a high end 5-star wellness day spa where people could not only relax mentally, but physically too. When clients enter into Temple, they are immediately transport to a world, free from the stresses of day to day life. The space is warm, inviting, unique and homely with the Diamond Lounge having been meticulously curated to

feel as though you are sitting in Sharon’s very own lounge room. Complete with soft lighting, a roaring fireplace, plush carpet and large armchairs with foot stools, the space evokes instant relaxation with plenty of feel good books on offer to enjoy and read whilst sipping on freshly brewed herbal tea and listening to soft, relaxing music. The private locker and change area is stocked with lush dressing gowns, slippers, Germaine De Cappucini moisturisers, hand creams, hair ties, cotton buds and tissues....they haven’t missed a detail. “It’s just like being in your own bathroom; it’s your home away from home.” says Sharon. The design flow of the spa gives clients private areas to site and read before and after their treatments and enjoy a glass of bubbles or cold beer. They are invited to just sit and be in the moment – and never rushed out of the door. With all of this collective family love, it’s no surprise that Temple Day Spa would take out the Salon Design of the Year honour and it was certainly well deserved.


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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

2018 ABIA BEST MARKETING AWARD, Temple Day Spa, SA. Sponsored by Biodroga

BEST MARKETING

The spa also took out the best marketing award on the night and Sharon tells us in her own words the unique marketing aspect that the business have adopted: “Make no mistake, Temple Day Spa is much more than a regular beauty salon or day spa. Our marketing is eccentric, heartfelt and deep. We like to start conversations that engage deep, raw emotions and aim to make our customers feel that they are not alone. When we design a marketing campaign, we ensure that our communication is very relevant to our target audience and we do this by firstly segmenting out our audience and tagging them accordingly. Our segments are run through our mix of media, and we monitor relevance scores, click through rates and conversion rates via our digital platform. As most activity can be directly measured by online sales, we are able to pivot our messages if they aren’t hitting the right target or providing us with a strong ROI. A specific and recent example of this strategy is when we retargeted gift voucher purchasers from our 2016 Christmas Campaign by offering them a simple, point and click purchase option to

repurchase a gift voucher for the same recipient during our 2017 Christmas sales period. We found this to be highly successful. The campaign was run on Facebook, as retargeting ads through our custom audience and through our EDMs that were blasted out in the weeks leading up to Christmas. This is just one of the many retargeting campaigns we have in place as part of our overall marketing strategy, Delivery Methods We use a strong mix of mediums including Facebook/Instagram Advertising, Google Adwords, Radio, YouTube as well as direct marketing to our 15,000+ email database through MailChimp and creating retargeting campaigns on social media to achieve desired results. Throughout all of our marketing, we maintain a strong brand voice. We have positioned the

Founder/Owner of Temple Day Spa, Sharon Templeton, as the name and face behind Temple Day Spa. She is very present in the daily operations at the Spa and is often found at reception greeting clients and having deep conversations with them either on their way into the spa or after their treatments. As such, Sharon voiced all of the radio campaigns in 2017 and will continue to do so moving forward. Her voice and overall vibe is now synonymous with Temple Day Spa. She is the heart behind the business. Congratulations Australia

Temple

Day

Spa,

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South

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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

2018 TANNING SALON/SERVICE OF THE YEAR

BEACH ST BEAUTY BAR 2018 ABIA TANNING SALON/SERVICE OF THE YEAR, Beach St Beauty Bar. Sponsored by Naked Tan

Co Founders Lauren Capelin and Giuliana Benedet were super excited to win this coveted award for the 2nd year running! “Since Founding BEACH ST in July 2016, the business has gone from strength to strength. Winning last year’s ABIA has only motivated us further, to push for more success, and to take the business to a new level. We were unbelievably excited to win this year again!” “Since last April we’ve applied over 4,875 spray tans, and I’m proud and happy to say our customer service, customer satisfaction and rapport has only improved. Also, from a business aspect, our monthly income has at least doubled, if not more so, on the previous year. This is a huge achievement for us and a sign we are heading in the right direction.” The Experience “The BEACH ST experience - Imagine walking into a tropical oasis in the heart of Paddington and being seated on a plush velvet sofa stunningly decorated with beautiful cushions and throw rug to make you feel as comfortable as possible whilst we serve you a Mimosa and conduct a thorough skin assessment and consultation before you are whisked away to a private spacious treatment room immaculately presented with gold walls and temperature controlled with air conditioning. Our expert tan specialist ensures you are 24

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ready and comfortable. You may have chosen to have our PH balancing preparation spray to balance the skin’s PH levels and allow for even tan absorption, which will be applied before beginning your spray tan. We will then apply barrier cream to your palms and any dry skin areas before beginning your spray tan using the personalised formula prescription chosen specifically for your skin type and desire of shade and our state-of-the-art application technique. We then lock in hydration using a Vitamin E mist, and always use a buffing brush to blend the colour around the wrists, knees, neck, or wherever required and use powder in certain areas to create a natural finish. An eye for detail is essential to creating a flawless look. Next we dry off your tan, and give you time to get dressed – there is no rushing you out here. Tanning is a beauty experience that you should enjoy and leave feeling relaxed, yet energised. You will leave BEACH ST with a super light, instant, long-lasting tan. “

THE SALON

“For 6 months prior to opening, we met with engineers, researching and designing our own equipment to ensure the best results possible. The result was the production of our own extraction unit and overhead ventilation. Accompanying this, we installed two 100L air compressing systems. The combination of these two elements not only creates the safest environment for our clients and staff to tan in,

but delivers a flawless finish airbrushed tan, every time. Air conditioning compliments each treatment room providing temperature control (no one wants to be freezing when they’re getting a sunkissed look!). BEACH ST is a tanning salon like no other. We over 30 different shades of tan by dealing with a number of suppliers, so that we can choose the perfect colour for each and every client. We are always trialling new brands to keep up with the industry. Our VIP mezzanine level plays host to private tanning experiences for celebrities and the like, as well as exclusive large groups like bridal parties and formal groups. We cater these experiences with a cheese board and of course, bubbles for the group or single VIP. We also have a shower for those rushing to the salon to freshen up prior to their tan. For brides who want to ensure they know exactly what to expect on their big day, our bridal package offers an in- depth skin analysis, assessment of photos and fabric samples of your wedding dress, a custom colour prescription, test spray tan and your wedding day glamour glow spray tan. And yes, we do man tans too! Lots of them!”


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ABIA ABIA ABIA ABIA ABIA ABIA > DERMAL

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

2018 BEST CUSTOMER CARE & BEST IN SALON TRAINING

KETURAH DAY SPA

Jemma and Kim Stergiou continue with their ABIA success in 2018 taking out both the Best Customer Care Award and the Best In Salon Training. We asked this powerhouse couple to explain what makes them excel in these important areas of their business.

ABIA 2018 BEST CUSTOMER CARE AWARD, Keturah Day Spa. Sponsored by DMK

BEST CUSTOMER CARE

We believe Keturah Day Spa is a true “Urban Day Spa Experience”, an escape from our busy lifestyles. We pride ourselves on delivering outstanding “Customer Service” to our valued clientele and offer a caring nurturing experience and amazing treatments for relaxation and personal results. Our premises, equipment and facilities are state of the art and spotlessly clean. Our treatments are memorable and targeted to the concerns or desires of our guests. Our Group is one of the largest privately owned within Australia where the Directors are hands on within the business daily. We employ the very best available staff within the industry and work along side them every day to support them all the way and lead by example. Our fantastic Team is professional, passionate, friendly, knowledgeable and driven to be the very best in the Industry and do their upmost to exceed our clients’ expectations. We are all very proud of our achievements, thrilled at the Awards we have won over the years and love this dynamic industry and we are strongly committed to continually improving and 26

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investing in the future. Our Process From The Moment Of Arrival The First Impression When you arrive at Keturah you will be warmly greeted by a friendly and well presented spa coordinator who will be displaying a genuine warm welcome smile. They will welcome you then ask you to kindly take a seat and bring over to you our detailed “Client Consultation Form” for you to complete. Our Client Consultation Form is part of our policy that this is completed prior to any treatments being performed. This is for the safety of our client and part of our due diligence, as some treatments are not suitable for certain medical conditions or allergies. It is informative and allows us to learn about our client prior to the treatment. The information captured here identifies any concerns, contra indications to treatments and allows us to confidently perform the best possible treatment on the day for our client. The back of the client consultation form is then completed by the therapist in detail so we know exactly which treatment and procedure was performed and which products used. This also allows give us vital information for the client on their next visit to ensure their treatment performance is once

again customised and enhanced to maximum benefits and results. We also have specifically designed consultation Forms for Microdermabrasion, LHE & IPL , Dermapen and our in- house cosmetic physician Dr Harvey Sacks Cosmetic Services also has a detailed client consultation form. We also provide our clients who are having Microdermabrasion, Dermapen, Peels, LHE + IPL procedures with After Care advice information. Therapist Consultation Our therapists also introduce themselves by first name to the client and shake the clients hand in a warm and friendly manner. We always use the client’s name, never “love” or “hunny”. We are very respectful of our clients. Our Therapists must be dressed in their clean Keturah uniform and wear their name badge on their uniform. At this stage your Therapist has already seen your Consultation Form and has read it thoroughly. She will ask you any further questions that are required to ensure your treatment will be of benefit to you and customised to address any concerns you may have.


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Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

2018 ABIA BEST SALON TRAINING AWARD, Keturah Day Spa. Sponsored by the Box Hill Institute The Treatment During our treatments we use some of the finest ingredients and we pride ourselves on how we have chosen to perform each treatment. Some of our treatments are purely for relaxation, whilst others are results driven and may not be as relaxing, it all depends on our clients goals. Conclusion of Treatment At the conclusion of your treatment you will be given a Prescription prescribed ‘just for you’. This may be based on your concerns or simply a recommendation to enhance your wellbeing. From here you will be escorted back to our relaxation lounge by your therapist and offered our “Keturah Lemongrass & Ginger” Signature Tea, Water or fresh Juice your therapist will now say “goodbye” but encourage you to relax for a while before re entering the busy outside world. Farewell “The Lasting Impression” Our spa coordinator team will farewell you at the conclusion and the door will always be opened for you!! We will wish you a “lovely day and hope to see you again”. We believe Keturah Day Spa is a true “Urban Day Spa Experience”, an escape from our busy lifestyles.

BEST IN SALON TRAINING

What Keturah Do For And With Our Staff To Make Them The Very Best That They Can Be “Knowledge is Power” - share it and pass it on! Communication is Key across the whole Team we have weekly staff site meeting/training at all locations & and a monthly staff group meeting/ training at one of the locations. We have a communications diary at all locations and also send emails every day for all staff to read to all sites to be posted on the communication boards to ensure we are all up to date at all times. Initial Training and Induction Programs is a requisite for all New Staff to ensure a high quality of Our Standards is delivered as well as our high industry standard in delivering treatments. Keturah demand you have not only high qualifications you must follow treatment process, Keturah Rituals & be trained in our preferred suppliers product range. You can not simply throw a new staff member into a treatment room. This is a very common practice in our industry which is a really disappointing practice. Prior to any new staff performing treatments on

our valued clients we have strict procedures in place. Firstly, they must be trained by one of our “Training Staff” in the specific treatment. During this process they receive a copy of all procedures from our “Keturah Treatment Manual”. Next they must perform treatments on a “model” on their own. Our “model” is always aware of the steps which must be carried out in the treatment. When the therapist is competent and confident only then will they be able to perform treatments on our clients. Ongoing training occurs across the group with both our internal trainer and external supplier training. Our training program is very stringent and thus contributes to our high standards and level of service. Consistency is a vital ingredient within our Group. Ongoing training. We are an extremely organised and structured company and have a procedure for everything! The Keturah “Treatment Manual” is our “bible” for all Training, Company Policies and Procedures! Our company Operations Manual which includes Policies, Procedures, Treatment Guideless, Company and Employee Responsibilities and staff and company obligations is a very confidential set of documents. These documents are not shared outside the company, however they do exist in totality on site. It is our responsibility to follow all of these guidelines. We take education very seriously as it is an Important ingredient to client satisfaction and also providing the very best results based treatments that do not have reactions to the skin or body. Keeping Up to date Continual Training and Support We believe continual training keeping up-to-date is an integral part of our therapists development and plays a vital part in our goal to provide the very best possible service to our clients, with experienced, knowledgeable therapists. Consistency of treatment and skin care protocol is priority for our Group, this is why hands on training and reference of manuals is always encouraged. We work very closely with our skin care supplier and each month we hold a minimum of 2 hours of in-house training at each location as well as our monthly in house Keturah Trainer at each location. This training is catered towards our needs to provide further knowledge and advancement for our team, ensuring our treatments are beneficial and that the correct

Australian Beauty Industry Awards 2018

Australian Beauty Industry Awards 2018

processes are being followed which is integral and a must for Keturah. All training is conducted on site within our premises with our on site trainer as well as third party trainers listed below. We also constantly revise product information to refresh and focus on seasonal products and promotions. We have scheduled Power Sessions & Training Calendar at all locations. This is an open forum and we discuss standards, treatments and product focus, therapist’s targets and feedback and anything else vital to the performance of the Spa. This is the perfect time for all staff or the one on one individual to ask questions as we promote interaction, there is no such thing as a silly question. Reference Documents The Keturah 117 page Treatment Manual and Supplier Product Manuals are there to support our teams if they are unsure on anything at all they are on site to refer to, or ask there buddy and or management for support. This also ensures treatments are performed the same way across our Group as consistency is very important to us. All staff have a buddy to discuss things they may not want to ask other staff or management. Staff Awards In addition to the above we want our Team to strive to the highest standards and be commitment to our business. Every January we hold our Annual Keturah Staff Awards Celebration. Our Annual Awards recognises high Achievers within the Keturah Spa Group in a number of categories and each winner has their name proudly displayed on our Website and also on our honour Awards Board’s displayed on the reception wall’s at every spa location. Award winners are presented with a Trophy detailing their Award. The winners are also presented with a K Pin which has a diamond fixed within it to show our appreciation for the year. The winners wear this pin with pride on their Keturah uniform every day at work. These are very prestigious awards across our group, staff strive to win these awards every year, the awards are also well recognised within the industry. We also have a Recognition program for Service to the company for the following: 1 year, 2 Year, 3 Year, 4 Year and 5 Year service. Staff Members receive a Certificate acknowledging their commitment for this achievement. When Full Time staff reach 5 years service they are also rewarded with a special bonus. All staff that achieve these service years receive a new name badge at the awards function each year with their current year’s of service achievement on it.

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BLUE LIGHT & CIRCADIAN RHYTHMS By Jeb Gleason-Allured

Holistic skin care defence, based on multiple exposomal exposures, has become an increasing area of innovation for skin care. The factors impacting the skin’s defence were a core topic of the 72nd Annual Scientific Meeting & Technology Showcase presented by the Society of Cosmetic Chemists. CIRCADIAN SKIN CARE Ilya Raskin, a professor at Rutgers University, noted that Estée Lauder has reviewed the impact of various environmental factors on the skin, including the day/night rhythm of skin cells and their potential disruption by pollution, UV and blue light exposure. A circadian rhythm is any biological process that displays an 28

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endogenous, entrainable oscillation of about 24 hours. These 24-hour rhythms are driven by a circadian clock, and they have been widely observed in plants, animals, fungi, and cyanobacteria. The term circadian comes from the Latin circa, meaning ‘around’ or ‘approximately’, and diēm, meaning ‘day’. The formal study of biological temporal rhythms, such


as daily, tidal, weekly, seasonal, and annual rhythms, is called chronobiology. Although circadian rhythms are endogenous (built-in and self-sustained), they are adjusted to the local environment by external cues called zeitgebers (from German, “time giver”), which includes light and temperature. In medical science, an abnormal circadian rhythm in humans is known as circadian rhythm disorder. During the day, the skin’s Circadian rhythm delivers skin protection. The skin is at its thickest at this time, while producing higher sebum and pH levels, as well as the cycle’s lowest cell proliferation rate. At night, the skin’s cell renewal, or autophagy, kicks into high gear, as does DNA repair and blood flow. Skin temperature rises at this time, as does its barrier permeability and moisture loss, making this period ideal for the application of skin-nourishing ingredients. Raskin explained that Estée Lauder has focused on the impact of the circadian rhythm on autophagy. Notably, R&D teams have found that light-sensitive opsin proteins in skin cells respond to exposures such as blue light, thereby causing skin cell desynchr-onisation, which results in a loss of autophagic activity. (Autophagy also declines naturally with age.) Blue light sources include sunlight, as well as light pollution from digital screens and street lights. The disruption caused by these exposures leads to increased incidences of prostate and breast cancer, obesity, diabetes and even psychiatric disorders.

Estée Lauder has run several clock gene experiments with skin cells exposed in a blue light chamber. The results showed that disruption of circadian rhythm can inhibit skin repair and increase DNA damage and inflammation.

“BLUE LIGHT SOURCES INCLUDE SUNLIGHT, AS WELL AS LIGHT POLLUTION FROM DIGITAL SCREENS AND STREET LIGHTS.” HOW DANGEROUS IS BLUE LIGHT?

Blue light defence, like anti-pollution, has been one of the hottest areas of ingredient and claims innovation in the last few years. Helen Yang, a research investigator at Amway, took a closer look at the threat and offered a mixed take. Yang noted that there was just one product on the market in 2012 that made a blue light defence claim; in 2018, there were 112. Claims have focused on blue light exposures

caused by indoor lighting and digital screens, as well as the sun. Blue light has the ability to penetrate the skin all the way to the subcutaneous layer and has been indicated as a possible source of oxidative stress, hyperpig¬mentation and collagen degradation. Of course, said Yang, the effects of blue light are dependent on dose and wavelength. Blue light can be toxic at wavelengths shorter than 453 nm, though shorter wavelengths are nontoxic at lower doses. Yang’s research has found that doses of blue light from the sun are vastly higher than those from digital screen exposure. To illustrate, an outdoor dose on a cloudy day is six times as powerful as indoor exposures. Yang’s team used the novel approach of exposing their skin directly to screens for their testing, a scenario unlikely to be replicated by consumers. Yang concluded that the understanding of blue light is at an early stage, with little oversight on blue light claims and much more research required on various endpoints through long-term exposure studies featuring controlled light sources for known wavelength and dosage. Jeb Gleason-Allured is the Editor of Perfumer & Flavorist Magazine. Representing the fourth generation of the Allured family to work with the industry, he is a member of Cosmetic Executive Women and oversees strategy for the World Perfumery Congress and Flavorcon events. Beauty Biz Year 12 Issue 1

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PHOTODYNAMIC THERAPY – PDT

By Dr Giulia D’Anna

Photodynamic therapy (PDT) is a treatment that utilises a drug called a photosensitiser and a particular colour of light to activate it. When exposed to a specific wavelength of light, a form of oxygen is produced that kills nearby cells. PDT has long been used to medically treat pre-malignant conditions such as actinic keratoses, some superficial skin cancers, and other skin conditions like psoriasis. The first clinical study for humans was conducted in 1978, and in 1999 PDT became an approved treatment for medical use. Essentially with PDT, a pharmaceutical drug is applied to the skin and allowed to slowly diffuse through the skin for around an hour or so. This pharmaceutical is then activated with the use of laser or LED light (a specific wavelength/ colour of light). After the medical PDT treatment, the damaged cells in the area of concern are eliminated from the skin, after being destroyed by the PDT drug activation. PDT is particularly successful since the pharmaceutical involved has a high affinity for damaged cells, leaving the healthy cells surrounding the area undamaged. Posttreatment, skin is left looking youthful. Some astute practitioners noticed the sideeffect of youthful skin and then began using PDT for ‘off-label’ cosmetic treatment to achieve a rejuvenated effect – ‘off-label’ meaning the treatment is not listed with the drug company or TGA. So instead of treating a pre-malignancy, practitioners are instead using it for its rejuvenation properties.

ABOUT ALLUMERA As such, the industry was in dire need for a cosmetic-grade of PDT that was able to satisfy the cosmetic rejuvenation arena. Enter Allumera. Allumera contains a drug called Hexyl Aminolevulinate (HAL) and adopts a similar concept to PDT, but is classed as a cosmetic treatment thanks to the lower concentrations used, but with equally stunning results. There are a number of medical ‘split-face’ studies that have been undertaken using Allumera, so there is no short-lived beauty hype. Rather, Allumera is scientifically proven to work. When tested on one side of the face only, results show a remarkably more youthful appearance than the other side for up to six months after treatment. Medical studies also show that Allumera improves blood flow in the deeper tissues, meaning an increase in hydration and delivery of 30

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nutrients to the skin. Ultimately, damaged cells absorb Allumera particularly well while the rest of the cells benefit from the increase of blood flow. Prior to the Allumera treatment, the skin is fully cleansed and exfoliated. This means the infusion will deepen, and the LED light will have a better absorption rate. If the client has been using good, regular skincare the therapist can adopt a more intense treatment since they can more accurately predict the outcome. Treatment Steps: 1. Activate the Allumera cream within its selfcontained packaging 2. Apply it to the cleansed skin and leave in position for 60 minutes 3. Remove the Allumera cream from the face, and then activate the photo-initiators with LED blue or red light for around 10 mins. This is a relaxing and pleasant experience with no discomfort experienced by clientele 4. Apply post-care serums as required for the skin-type of the patient After the procedure, the skin looks instantly brighter and fresher, but results will improve as the skin surface turns over and the newer cells are revealed. For best results a minimum of three treatments is recommended, four weeks

apart to intensify the texture and quality of skin. Allumera can be used for: • Reducing the appearance of pores • Refreshing the skin for a younger, clearer appearance • Reducing fine lines, especially around the eyes • Improving firmness of skin • Improvement in the skin texture overall • Particularly useful for people that have mild to moderate sun damage www.dermaldistinction.com.au or call (03) 9859 7859. Dr Giulia D’Anna, renowned dermal therapist and dentist, realised something - a smile is not just a set of teeth. ‘Your whole face lights up when you smile.’, says Dr D’Anna, ‘That’s why iDental and Dermal Distinction offer clients dental and skin therapies in one studio’. Offering world-class dental and skin solutions and a makeup bar for clients, you’ve never seen a dentist offers like Dr D’Anna’s. That’s because the team at iDental and Dermal Distinction are experts in people - not just their teeth or skin. After 20 years of business, they have seen the difference great beauty therapy can make in the lives of clients.


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DERMAL

WHAT IS PLASMA SKIN REGENERATION? Plasma skin regeneration is a non-laser treatment that uses a device to deliver energy in the form of plasma to rejuvenate skin by improving facial lines and wrinkles (rhytides) and skin pigmentation associated with photo ageing. The PortraitÂŽ PSR device is the first nonlaser technology approved by the FDA and clinically proven to perform skin resurfacing and regeneration using plasma energy.

HOW DOES IT WORK?

To understand how plasma skin regeneration works a basic understanding of skin structure is required. Briefly, the skin consists of 3 layers, the epidermis, dermis and subcutis. The epidermis contains pigment-producing cells called melanocytes, which are responsible for skin colouring. The dermis is made up of collagen and elastin fibres that provide skin with strength, toughness, elasticity and pliability. 32

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As the body ages, the appearance and characteristics of the skin alter. The epidermis becomes thinner, so blemishes become more visible, and collagen in the dermis is gradually lost which contributes to the formation of facial lines, sagging skin and wrinkles. Plasma skin regeneration technology uses energy delivered from plasma rather than light or radio frequency, compared to other skin

regeneration modalities (eg, radiothermoplasty). Portrait works by delivering millisecond pulses of nitrogen-based plasma to the skin via a hand piece. Within the hand piece, an ultra-highfrequency (UHF) generator excites inert nitrogen gas, which is converted into activated ionised gas called plasma. This plasma-containing energy is directed through a quartz nozzle out of the tip of the hand piece and onto the skin. The energy delivered produces a heating action


“MOST PATIENTS CAN HAVE THEIR FIRST TREATMENT AT THEIR FIRST CONSULTATION AND RETURN TO THEIR DAILY ACTIVITIES DIRECTLY AFTERWARDS.” that works at the skin’s surface to remove old photodamaged epidermal cells, and below the skin surface or dermis to promote collagen growth. The Portrait device can be used at varying energy levels to achieve differing results. The amount of energy delivered ranges from 1-4 Joules per pulse. Currently, there are three recommended treatment protocols: • PSR1 – low-energy (1-1.2 Joules) treatments spaced three weeks apart • PSR2 – one high-energy pass (3-4 Joules) performed in a single treatment • PSR3 – two high-energy passes (3-4 Joules) performed in a single treatment. Although all protocols improve fine lines, tone and texture, and skin pigmentations, it appears that skin/tissue tightening is more pronounced with high-energy treatments. The low-energy treatments marketed as Portrait Express™ produce results gradually over time and have very little if any, associated downtime. Most patients can have their first treatment at their first consultation and return to their daily activities directly afterwards.

WHO IS SUITABLE FOR PLASMA SKIN REGENERATION?

Plasma skin regeneration is used to rejuvenate skin by improving facial lines and wrinkles (rhytides) and skin pigmentation associated with photo ageing. It is best performed during the early signs of ageing such as: • Age spots and skin discolouration (hyperpigmentation) • Early jowling • Loosening skin • Creasing around the nose and mouth • Wrinkling around the nose and mouth.

WHAT DOES THE PROCEDURE INVOLVE?

Pre-treatment assessment/preparation • Discuss with the patient to define treatment areas and determine goals of treatment. • Take pre-treatment photographs if required. • For low-energy PSR1 treatment, a topical anaesthetic cream is applied 1 hour before treatment starts. For higher energy PSR treatments, a combination of inhalational analgesics such as Penthrox™ and a strong topical anaesthetic cream is required. Application • The amount of energy absorbed is affected by the hydration of the epidermis. Dry skin absorbs more energy. For this reason, as each area is about to receive treatment the anaesthetic cream is wiped off with a dry gauze immediately before applying the device. • The tip of the hand piece should be held about 5mm from the skin’s surface as the pulses of plasma energy are delivered. • A full-face treatment usually takes less than 15 minutes if performed with PSR1, but treatment with high energy PSR3 takes around 45 minutes as it requires two high energy passes. • With the help of local anaesthetic cream and inhalational anaesthesia, the procedure is relatively painless. A localised sensation of heat will be felt.

Post-treatment and recovery • Low-energy PSR1 treatments may cause mild redness of the skin that lasts 2-3 days. Some flaking of the skin may occur as dead skin is replaced with new skin. • Higher energy PSR treatments will cause mild to moderate redness of the skin in addition to the skin turning brown and shedding or flaking over the next 5-10 days after treatment. Patients should be advised not to pick or peel skin to avoid scarring. • During the healing phase and for several months after treatment, it is recommended that the treatment area is protected using a moisturising sunblock with an SPF of at least 50+. Protective clothing and wide-brimmed hats should also be used. • Usually, results are immediate and progressive. Clinical studies show that improvement progression continues for at least one year after treatment.

WHAT ARE THE SIDE EFFECTS AND COMPLICATIONS?

Plasma skin regeneration appears to be very well tolerated by most patients, particularly lowenergy treatments. Shaving or application of make-up can be done soon after treatment. In most cases, patients can return to work directly after treatments or the following day, depending upon their skin condition and treatment. To date, no major side effects have been reported. Some of the side effects and complications that may occur, especially after higher energy level treatments include: • Excessive desquamation (scaling, peeling) and some crusting • Redness and swelling for up to one week after treatment – this can be helped by applying an ice pack at 10-minute intervals for the first 24 hours. Where patients have received PSR3 with two high energy passes, redness can persist up to 6 to 8 weeks after treatment. • Temporary hyperpigmentation

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REAL VISIBLE RESULTS IN 90 DAYS Beauty Biz Editor April Jones was excited to assist Ultraceuticals and take part this year in the judging of their biggest trademarked skin campaign of the year, RVR90™ (Real Visible Results in 90 Days. Therapists took part in a variety of areas with outstanding results achieved through using Ultraceuticals on their customers with key skin concerns: acne, pigmentation and anti-ageing.

AGEING: BEFORE

ACNE: BEFORE

Two of the winners were Kylie Ralph from Lush Body & Soul and Tayla Bentley from Serendipity WA. We spoke to both of the girls about what the award meant to them and the amazing results they achieved.

KYLIE RALPH LUSH BODY & SOUL (ACNE) Tell us what this win means to you? Winning the Ultraceuticals RVR90 Competition is unreal. It still doesn’t feel real knowing that I have won against thousands of other entrants from Australia and New Zealand! It has boosted my confidence as a beauty therapist and has encouraged me to look more seriously into studying dermal science and focusing on becoming more specialised when it comes to helping clients with any skin concerns. What challenges did this particular client have? My poor client came to me with severe acne that had become infected and was spreading all over his face and his neck. Being 16 years old he had lost a lot of confidence in himself because of the skin condition. He was fortunate enough that his mother being a nurse was the first one to get him into a decent skin care routine with cosmeceutical brand products. I placed him the Ultraceuticals Ultra Clear Range homecare system and he came in once a month for an advanced Facial Treatment. This consisted of a retinol based peel, microdermabrasion on selected areas and infusion with Sonophoresis. How long have you worked with Ultraceuticals and what is your favourite product? I know nothing, but Ultraceuticals! I was fortunate enough to begin my career with this result driven product. I began my training in March 2014. I have since completed my certificate IV and Diploma in Beauty Therapy. I have been working with Ultraceuticals for nearly 5 years now and have seen so much growth in the product. I was named their first Ultra Skin Expert globally, through their Ultracademy study system. I cannot fault their professionalism and guidance throughout my career. My favourite product is their Ultra Pore Refiner. I love the way it feels on my skin and it is helping to improve my enlarged pores! Do you believe homecare or treatments are more important? 34

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AGEING: AFTER

ACNE: AFTER

I believe that both in Salon Treatments and complete Homecare are equally as important. Coming into the salon for regular personalised facials will give your skin the boost it needs with the stronger in clinic only products. Before your facials it is important to prepare your skin with certain home care products to achieve optimal results from your facials. If you want to achieve your best ever skin following your Skin Technicians recommendations can get you there! Where do you see yourself career wise in 5 years time? I hope to study dermal science, needling and other in depth skin treatments! I just love helping to educate clients on all things skin. If I can make them feel better with how they look and within themselves it is truly rewarding

TAYLA BENTLEY SERENDIPITY MEDI SPA (ANTI-AGEING) Tell us what this win means to you? Having won the Ultraceuticals RVR challenge for my category in 2018 shows not only to myself but my existing and future clients that I am able to get them the results that they desire. As a therapist who’s still considered quite young in the industry and having only just over 3 years of experience working in the industry, it has boosted my confidence in my own abilities and what I can achieve for my clients. I also feel like this achievement will open up doors for me in the future and help me in progressing my career. Why did you choose this specific client as your subject? Pam has been a long term client of mine who, over the years I have built up a great sense of trust and rapport with. When my manager urged us to take part in the RVR competition I casually mentioned it to Pam. Upon talking to her about it I asked her if she wanted to take part in the competition to which her reply was “Why not? You’re going to make me look like I’m 20 again right?” Prior to partaking in the RVR competition Pam had mostly been coming in for facials just to relax, with no particular skin concern jumping out at her, which made her a great candidate as it was almost like starting from scratch in terms of Ultraceuticals facials and homecare. After agreeing to be one of my entries Pam then gave me full control in what facials we were going to do as well as what homecare she was going to

use, putting her full trust in what I had to say. How long have you worked with Ultraceuticals and what is your favourite product? Since beginning at Serendipity Medispa just over 3 years ago Ultraceuticals has been one of the primary skin care companies I have worked with. Throughout the years my favourite products have adapted and changed to the condition that my skin has been in. When I first came into the industry I was just about to turn 19 with problematic, borderline acne skin. At that point in time the Ultra Clear Treatment Lotion was my favourite product due to the result I had personally gotten from using it. Once my skin started to clear up my favourite product then changed to being the Ultra Brightening Cleanser due to the glow that it gave my skin when I use it. Currently my favourite product is the Ultra Hydrating Skin Mist as during the harsh summer heat it really helps to hydrate and refresh your skin! Tell us about the salon you currently work within. Serendipity Medispa was the first salon to give me a chance by offering me a position doing work experience when I was straight out of beauty school. Although this is the only salon I have worked in I feel like I have received an outstanding level of training in all aspects of beauty therapy, specifically focusing on skin health. The staff that I have worked alongside have always supported and mentored me, especially my current manager who has played a great role in my development over the last year. Working alongside these women who have such a passion for working within the skin industry has had a huge effect on what I want to specialise in, and what type of workplace I want to be surrounded by. What are your future plans as a therapist? With so much still to learn in this industry I really want to focus on furthering my knowledge in advanced skin techniques. After winning the Ultraceuticals RVR competition my drive to be a skin specialist has increased, with plans to become a Dermal Therapist being high on my list. I would also love to take part in another competition in the future to challenge my skillset and knowledge by working with difference types of skin and skin concerns.


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RE-ENGINEER YOUR YEAR

By Emma Hobson, IDI Education Manager, Asia Pacific

A menu with treatment offerings that seldom changes not only dulls the client’s senses, it dulls the therapists too! Repeating the same old, same old, only leads to one destination, boredom central! And what do bored clients do? They search for something more interesting. What do bored therapists do? They leave too, with the same intention of finding something else. You’d have to have your head stuck in the sand if you haven’t read, heard or experienced the growing trend for personalised, bespoke services and products. This industry disruption lead by today’s consumer means traditional treatment protocols and skin rituals need to be discarded and we each need to revisit what we offer and how we offer it. Reinvention. What does this need to look like? Firstly, skin services that fit into the person’s lifestyle, be that 10, 20, 30, 40 etc. minutes. Time is one of the most precious yet scarce commodities. Then comes the treatment, which needs to be completely bespoke, one treatment that is different every time according to what the customers wants and needs on that given day. Be that high-tech treatment as their skin is in great need of an intensive session or a high touch treatment where relaxation is a key driver for the recipient on that day. Together you design the perfect experience, it may exclude exfoliation, or massage, or masking and replaced with intensive infusion, micro-current, ultra sound and LED. With personalisation comes the need for tailored extra customer touch points to be built into the treatment experience. Personalisation within the treatment room eliminates the chances of boredom, this includes choosing the music played during the treatment. With engaged customers who receive a treatment that is exactly catering to what they want it dramatically increases the level of customer loyalty and referrals. In addition to ‘spice’ things up even more, with the change of seasons brings opportunities to inject some excitement into your business and offer treatments that are reflective of and compatible to the season. Consider the thyme of ‘Hygge’ (from Scandinavia) for a fantastic Winter promotion. With Autumn just around the corner why not boost your cash flow by taking advantage of some amazing promotional activities. This is the perfect time to be focusing on the pigmentation challenges customers faced as a result of a long, hot summer. I’d suggest putting a bit of ‘spin’ on this promotion by linking skin discolouration being the first visible signs of premature ageing. We know anything that offers to improve ageing is a real winner. You’ve got so much to offer in 36

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this department, tailoring treatment plans that include Chemical Peels, 1% Retinol professional exfoliation, power regenerating peptide serums, Hydrodermabrasion, IPL, and regenerating LED combined with powerful cosmeceutical actives infused with Microcurrrent and Ultrasound. You and your team can have such fun creating signature seasonal treatments, perhaps run a competition with your team to see who can design the best treatment with the best name. I’d also suggest incentivising your team by creating specific targets or running a competition to see who sells the most promotional treatments and product sales.

CUSTOMER TOUCH POINTS SUGGESTIONS TO GET YOU CREATIVE JUICES FLOWING: AESTHETICALLY:

• Change your towels or bed dressing to winter colours • Have seasonal flowers in your centre • Use essential oils or scented candles that correspond to the season in your treatment rooms and reception (juniper berry, cypress, clove, cinnamon, allspice, ginger, nutmeg, sweet orange, tangerine, bergamot). • Change the colour of your mood lighting to reflect the colours of the season • Integrate into your music choices the sounds of the season • Your team could wear seasonal uniforms, both a spring/summer and an autumn/winter • Pre warm your towels and client gowns creating an instant, cosy feeling • Have a mini doona on the bed

• Heated pads and pillows, warm booties. • Offer warm spiced teas like chi or cinnamon

OPERATIONALLY:

• Warm your cleanser, masks, massage cream or oil, for a moment or two in the hot cabbie before applying. • Use your steamer during the cleansing routine to help boost hydration and warm the skin • Have an infrared lamp directed on the client’s feet to keep them toasty (the red glow of the lamps is also a wonderful mood enhancer) • Use self-heating products that warm the tissues on contact with the skin • Perform indirect high frequency massage (Viennese) to revitalise the skin tissue • Customise your steam towels with revitalising essential oils • Apply a warm, calming Colloidal Oatmeal Mask to elevate a dry, irritated winter skin • Apply a warm paraffin wax mask • Use warm stones in the facial massage or placed on the souls of the feet and the Hara. • Use a warm Peltier with your cleansing or massage routine

And don’t forget to always warm your hands first before touching the skin! Your options are endless, it’s just a matter as to how far your creativity can take you. It’s time to reengineer your service delivery, act and capitalise on the opportunities in front of you the ones your competitors are missing out on. Their bored, disengaged clients are there for the taking!


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An innovation in chemical peeling, Dp Dermaceuticals presents ÜBER – the world’s first anabolic meso-peel with patented peel-mulsionTM technology. Expertly engineered for immediate application following micro-needling procedures, peel-mulsionTM ingenuity suspends water and oil soluble actives to unlock their most potent potential. The biphasic solutions deliver effortless absorption and activation without de-greasing the skin. With buffered depth control, the ÜBER system ensures the ultimate in fractional regeneration and predictable procedural outcome. With 2 specialised peeling products, they may be used individually or in combination to enhance micro-needling treatments. Procedural versatility enables superior focus to treat rhytids, dyschromia, acne and all forms of atrophic scars. A Pharmacological Innovation The bioavailability of hydrophilic agents reduces in effect due to the skin’s waterin-oil acid mantle. Limited absorption deactivates chemical potential and subsequent results. Whilst traditional prepeel prep such as de-greasing the skin have tried to increase ingredient delivery, follicular lipids block deeper penetration. Only the ÜBER peeling system combines dimethyl isosorbide, an emulsifying carrier to precisely blend hydrophilic actives into an oil soluble emulsion. This peel-mulsionTM technology offers a pharmacological innovation to unlock and maximise the potential of each active element. A buffering compound including a b-lipoxy acid encapsulates the peeling actives to promote dosed release. This capsule effect manipulates molecular weight and decreases viscosity for predictable and safe administration. The poly-active formulae turn ‘on’ the skin’s switch without aggressive percentages or unnecessary patient downtime. Dermapen micro-needling physically facilitates effective absorption to anabolically deposit and active ingredient actives - this fractional delivery system leaves the epidermis in-tact. With a self-neutralising effect, downtime and discomfort are significantly reduced or removed.

• ÜBER PRO

Containing mandelic, lactic, pyruvic, ferulic and kojic acids, the peel-mulsionTM formula is fortified with potent retinaldehyde, copper peptides, niacinamide and hyaluronic acid. Characterised by a vibrant yellow hue, the jelly consistency delivers controlled application for superficial penetration. With re-texturising, tyrosinase-inhibiting and keratolytic properties, ÜBER PRO is suitable for post-needling application that treats and targets: · Aged complexions · Dyschromia · Hyperpigmentation · Melasma · Milia · Acne Stages 1-3 Simply apply with a brush or gauze following a Dermapen procedure. Activate for 30 seconds to 3 minutes. • ÜBER MD A revolutionary innovation blends b-lipoxy with trichloroacetic acids. Retinaldehyde, pyruvic and salicylic acids further enhance predictable, medium-depth delivery and release. The peelmulsionTM formula creates micromeso delivery to ingeniously fill and regenerate atrophied tissue. Auto-frosting reliably denatures cellular protein for single-application reliability. An immediate self-neutralising effect delivers the ultimate in procedural control. ÜBER Stick administration removes the risk of collateral damage. ÜBER MD is suitable for post-needling application to treat and target: · Deep rhytids · Post-acne rolling, boxcar and ice pick scars · Atrophic striae · Dilated pores Simply apply with an ÜBER Stick following a Dermapen procedure. This unique application ensures the ultimate in localised precision. ÜBER PRO & MD: bio-chemical warfare against imperfections.

Safety ÜBER peeling system may be applied to most skin types and ethnicities. Patients should prepare and maintain their skin daily with Dp Dermaceuticals. visit: www.DermapenWorld.com or Contact an Authorised DermapenWorld Distributor


Introducing ĂœBER

ĂœBER Peels may assist in treating Fine lines & wrinkles

Hormonally imbalanced

Sun damaged/aged

Uneven texture

Deep lines/advanced ageing

Scar revision

Acne

Striae

Pigmentation

Dull skin

visit: www.DermapenWorld.com or Contact an Authorised DermapenWorld Distributor

Recommended and Approved post Dermapen treatment peels


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MEDI & AESTHETIC

THE VERDICT ON FAT-FREEZING

By Dr Mike Shenouda

Is it sci-fi fantasy or can you really just freeze your way to the body you always wanted? Imagine a quick, non-invasive procedure that could reduce stubborn areas of fat. It’s virtually painless, touted as safe, and has zero downtime. Sound too good to be true?

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Dr Mike Shenouda

Meet cryolipolysis. Also known as fat freezing. The fat in the area the patient wants to decrease is painlessly sucked into a wand-like, non-invasive device which then breaks down the fat cells with cold temperatures. The FDA approved procedure takes approximately one hour with many clients napping, working away on their laptop or ipad, reading or using their phone throughout the duration of the treatment. In the weeks after the treatment, your body naturally eliminates the frozen, dead fat cells (apoptosis) through your liver. People start to see results just a few weeks later. Three months later the area (which had been frozen for the hour or so long treatment) should have shrunk by 20-40 percent. As a Doctor of Medical Aesthetics for twenty years, the science behind fat freezing stacked up to me. I knew that fat cells died from freezing a significant time before skin and other cells were affected, therefore the technology made sense. Once I saw the research results and the approval by Food and Drug Association government agency, I knew it was a game changer in the body sculpting arena.

COMPARISON TO LIPOSUCTION

I offer both liposuction and fat freezing procedures. My decision for a substantial investment in cryolipolisis is based on practical hands-on managing and following up on my patients treated by all other modalities Fat freezing is also only a fraction of the price of liposuction, starting at $400 per area from reputable providers - while liposuction costs several thousand. I find that the results of fat freezing and liposuction are very similar. Both procedures are used to permanently remove excess fat from specific body parts such as the belly, back, thighs, arms and chin, although neither is intended for weight loss. Fat freezing is a nonsurgical procedure, meaning there is no cutting, stitching, anesthetising, or recovery time necessary. Liposuction, on the other hand, is an invasive surgical procedure that involves cutting, stitching, and anesthetising. However, Liposuction patients normally only require one treatment. While many fat freezing clients are satisfied with one session, some clients choose to undertake a few sessions spread out over several weeks to achieve their desired results. One of the biggest advantages of fat freezing over liposuction is that, unlike liposuction, fat freezing goes beyond fat removal to tighten the skin and add firmness to the treatment areas.

about 200 cases of PAH have been reported. PAH is treated by subsequent fat freezing procedures, although you may require laser treatment or liposuction if symptoms persists. Fortunately, PAH is highly treatable, and most patients are extremely pleased with their end results.

FAT FREEZING IS A NONSURGICAL PROCEDURE, MEANING THERE IS NO CUTTING, STITCHING, ANESTHETISING, OR RECOVERY TIME NECESSARY. THE RISKS AND SIDE EFFECTS OF FAT FREEZING

Fat freezing risks are rare and short-lived. The most concerning of the risks is PAH. Paradoxical adipose hypertrophy (PAH) is the unintended stimulation of tissue growth, following a treatment. Paradoxical tissue growth is a phenomenon observed occasionally with device-based therapies. For example, paradoxical hypertrichosis can occur after laser treatment for hair removal.) The phenomenon seems to be more common in male patients undergoing Cryolipolysis. When PAH presents after fat freezing, the treated area actually enlarges instead of decreasing. However, PAH has a recorded incidence rate of less than 0.0051%. Which means that out of the 4 million procedures, only

Fat freezing risks are much higher if you opt to use DIY methods such as store-bought applicators. Doctors, dermatologists, and other fat freezing experts use professionalgrade applicators. My decision to substantially invest in the fat freezing machine technology I did at Géniale, my beauty centre, was based on my knowledge and experience when comparing it with other modalities on the market for body sculpting. I followed up on my patients after using other technology for body sculpting, The machine I purchased had proved to be the most effective and efficient with the greatest customer satisfaction. The expert also needs to be well trained to avoid the common side effects. For instance, a professional fat freezing doctor will always use a well-lubricated gel pad with their applicator to reduce (frozen) burn risk. The well-trained professionals will also understand body contouring and will ensure the applicator is placed on correctly to avoid unwanted changes in body contour.

FINAL VERDICT: THE TRUTH ABOUT FAT FREEZING?

Fat freezing remains one of the safest and most effective fat removal procedures and the subsequent skin tightening is a serious bonus. It has no reported debilitating effects and none that are even remotely life-threatening. To minimise any of these risks, avoid DIY procedures with store-bought products. It’s imperative to choose a well trained expert to administer your fat freezing procedure. Consult an expert who will assess whether you qualify as a fat freezing candidate. Dr Shenouda obtained his Bachelor’s Degree in Medicine and Surgery in 1986 and pursued further training at London’s Hammersmith Hospital, Bond University and the Australasian College of Aesthetic Medicine. With over 19 years expert experience in skin cancer medicine and surgery, Dr Shenouda is passionate about delivering a wholistic approach to skin cancer treatment, medical aesthetics and wellness to achieve longterm healing and wellness and to create a positive self-image through superior aesthetic results. He is the founder of Géniale, Medical Aesthetics and Skin Géniale is situated at 137 Victoria Road, Drummoyne, Sydney Ph: (02) 9181 3999 Email: info@geniale.com.au Web: www.geniale.com.au

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MEDI & AESTHETIC

WORKING WITH CLIENTS WHO HAVE BODY IMAGE CONCERNS By the Cosmetic Development Institute of Australia

Awareness of Body Image Concerns or Body Dysmorphic Disorder is vital to the therapist or nurse working in the minimally invasive cosmetic field. The cosmetic industry continues to grow at a rapid rate, with the number of people seeking aesthetic and anti-aging treatments increasing each year.


In 2018 the Australasian College of Cosmetic Surgery reported that $350 million dollars were spent on minimally invasive treatments in 2017 alone, the most common being antiwrinkle and dermal filler injections. It is expected that growth in these cosmetic treatments will continue in 2019 and beyond. While most individuals who seek out these treatments are satisfied with their treatment results there are a number of clients who report dissatisfaction with their outcomes. Individuals with Body Dysmorphic Disorder often display preoccupation with imagined imperfections in their appearance along with signs of depression, anxiety and psychological distress. These clients will often report dissatisfaction with treatment results and can frequently return with ongoing complaints or visit multiple salons for treatments that never quite hit the mark. How can we identify these clients and address their unrealistic expectations for the results of their treatment? How can we prevent litigation and other business-related issues involved in client dissatisfaction? Recently the Cosmetic Development Institute of Australia in partnership with Swinburne University set out to answer these questions with some interesting preliminary results. Notably over 20% of clients surveyed showed signs of Body Dysmorphia Disorder compared to only 3% of the general public showing similar body dysmorphic signs. It seems about one in five of your clients might fit the Body Dysmorphic Disorder profile. It can be tricky to identify these clients and currently the Cosmetic Professional Development Institute and Swinburne University are looking at a screening tool to identify these clients – watch this space! However, in our current research one piece of evidence seems to stand out– that clear communication and taking adequate time to really explain in detail the treatment you are about to administer does improve client satisfaction. The key to improving client satisfaction, particularly clients with body image concerns, is informed consent. In fact, if you can engage in a “double” informed consent process you can increase

client satisfaction and help reduce complaints and potential litigation. This involves going through your normal consent process, along with explaining to your clients in detail what the realistic outcomes of their treatment may be. Clear information and taking the time with your clients to explain treatments and outcomes reduces potential problems, and places your clinic in both an ethical and enviable high level of client satisfaction position- something all cosmetic industry business owners want and value. Body dysmorphic disorder (BDD) is a serious mental illness. This is a psychiatric disorder that is related to obsessive-compulsive disorder (OCD). It most commonly begins around puberty, and it affects both men and women. Someone with BDD focuses on something about their appearance that may be real or imagined. Individuals with BDD are preoccupied with at least one perceived defect or flaw in their physical appearance, which may not be observable to others, or appears only slight. These preoccupations can focus on any part of the body, but the most common areas are the skin, hair, and nose. For example, someone may be concerned that their nose is too large when it is considered to be ordinary by everyone else. Or they might be focused on a visible (but almost unnoticeable) scar. Obsessive and repetitive behaviours are a central part of BDD. Individuals with BDD develop a body focused repetitive behaviour in response to the real or imagined preoccupations that they have with their appearance. Examples of these behaviours are hair pulling, skin picking, cheek biting, or mirror checking. BDD is not the same thing as being selfobsessed. Individuals with BDD will focus on their appearance, but this does not mean that they are self-obsessed. Individuals with BDD suffer

from a serious mental illness that influences the way that they view themselves. BDD causes individuals to feel ashamed of their appearance, rather than love it. Individuals with BDD suffer from a lot of shame. Many individuals with BDD report having experienced some form of body shaming during their lifetime, which leads to low self-esteem and internal shame. Research suggests that internal shame arises in response to internal repugnance of one’s appearance and external body shame arises from anticipation of social evaluation and rejection of one’s appearance. BDD demands attention and it can disrupt your life. Concerns caused by BDD are unwanted, but they are usually difficult to resist or control, and on average they occur 3-8 hours per day. These thoughts and concerns make it difficult for people with BDD to focus on other important tasks. BDD can cause a lot of stress and negatively impact academic performance. Time consuming thoughts about appearance make it difficult to focus on schoolwork, and it can lead to students failing tests and having trouble concentrating in class. It can also interfere with an individual’s ability to interact with classmates and teachers, and may even prevent students from attending school at all. Treatment usually involves therapy and/or medication. Evidence suggests that both cognitivebehavioural therapy and medication may effectively reduce symptoms of BDD. Some individuals with BDD may attempt to use cosmetic surgery to fix their preoccupations, but this is rarely successful. The Cosmetic Development Institute of Australia offers AHPRA registered nurses and doctors hands-on training in cosmetic injectables in Cheltenham, Melbourne. www.cpdinstitute.com.au. Beauty Biz Year 12 Issue 1

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MEDI & AESTHETIC

CPCA APPLAUDS NSW HCCC HEARING RESULTS

The NSW Parliamentary Committee on the Health Care Complaints Commission (HCCC) has released the results of its recent hearings and The Cosmetic Physicians College of Australasia (CPCA) applauds the positive steps being taken following the involvement of CPCA President Dr Michael Molton and Past President Dr Douglas Grose.

An area of grave concern to the Committee involved the illegal importation of Schedule 4 medications botulinum and dermal fillers, which can only be obtained legally via prescription and administered by a doctor or trained nurse under doctor supervision. The CPCA welcomes the direct action being taken by the Australian Department of Health, which is working with Australian Border Force to intercept illegally imported products and thus increase patient safety. CPCA also commends NSW Health’s suggestion for stronger regulation of medicines used in cosmetic procedures, in terms of overseeing receipt, storage, access, use and administration of these medicines at cosmetic clinics. Proposed regulations may also include the requirements that: the medical practitioner who prescribes botulinum toxin and injectable hyaluronic acid dermal fillers must directly consult with the patient; and these products can only be accessed at premises where a medical practitioner is present during operating hours. Dr Molton emphasised to the Committee the importance of face-to-face consultation as opposed to videoconference consultation to ensure best practice for the patient. He noted: “Patient safety does not just involve performing a procedure; patient safety involves the appropriate evaluation and assessment and candidacy of a particular patient, because a number of patients that I see are vulnerable. They are not informed. Many of them are young; they bow to peer pressure. None of those things can be fleshed out by a teleconference consultation. As a medical practitioner, what you are trained in is to identify a number of features about the patient, silently, from the moment that the patient walks through the door of your medical practice. There is a process that goes on in the medical examination that involves integration into that consultation process before you even shake hands with the patient. You cannot do that in a teleconference. You cannot get that feel about 44

Beauty Biz Year 12 Issue 1

someone’s psychological presentation via Skype.” The hearing also addressed the potential risk to patients when a procedure is performed by someone lacking adequate experience, such as cases of blindness following injection of filers into the face. Dr Grose explained the risks and was quoted in the Report: “The anxiety is that depending on what part of the face you are treating, there is a possibility of intra-arterial injection of the substance, which can then move up into the retinal artery and affect the circulation to the eye”. During the hearings, Dr Molton and Dr Grose also highlighted the coercion that happens in cases where cosmetic health service providers are incentivised to ‘upsell’ products and procedures - blurring the lines between medicine and commerce. Dr Grose explained: “One of the most important characteristics that we seek in doctors working in this area is their ability to understand when a treatment is not advised and they should advise the patient not to be treated. Anybody who receives remuneration based on commission is under immediate financial pressure to perform treatments, which may or may not be of benefit to the patient. It is very important to understand that cosmetic medicine is medicine . . . and that

it must be based on the medical model not on the commerce model, which is currently what is happening.” Dr Molton added: “There is a big difference between someone who is a client and someone who is a patient. A client . . . you are going to sell that person everything you possibly can whether they need it or not, regardless of any other circumstances. A patient, under the medical model, as Dr Grose outlines, describes a person to whom the medical practitioner owes a duty of care. That is the fundamental difference between the commercial model and the medical model.” The CPCA is the leading representative body for medical practitioners practicing non- or minimally-invasive cosmetic medical treatments in Australasia. The College, which evolved from the Cosmetic Physicians Society of Australasia, provides education, training and ethical practice standards for its Fellows and Members who are required to have relevant training and experience as prerequisites for admission to the College. Members are also required to keep abreast of the most up-to-date, relevant information and latest medical and scientific advances. www.cpca.net.au


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NORTHERN TERRITORIES Sara Mae Bates, RejuveU Skin Solutions Phone: 0439 674 115 email: rejuveuskinsolutions@outlook.com QUEENSLAND & BRISBANE Karen Geiszler, Hair & Beauty Laser & IPL Clinic Phone: 0416169130 info@karengeiszlerhairand beauty.com.au

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AUSTRALIAN MAKEUP INDUSTRY AWARDS

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2018 AMIA MUA OF THE YEAR - CASSIE HARRIS

BREAKING DOWN THE STEREOTYPES OF BEAUTY 2018 AMIA Fantasy Make Up Artist of the Year - Cassie Harris, sponsored by Laukrom, with Anja Wedemeyer, Lee Blackett and Pirjo Orn

2018 AMIA 2018 Make Up Artist of the Year - Cassie Harris sponsored by Mocha Publishing with Linda Woodhead


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AUSTRALIAN MAKEUP INDUSTRY AWARDS

Townsville based mixed media makeup artist, CASSIE HARRIS, uses entire bodies as her canvases, creating unbelievable artwork rather than the everyday dash of eyeshadow and blush – and her creativity has paid off, netting her the 2018 Australian Makeup Industry Awards’ (AMIA) Fantasy Makeup Artist of the Year as well as the overall AMIA Makeup Artist of the Year. We caught up with Cassie to find out about her work and what the recognition meant to her. HOW WOULD YOU DESCRIBE YOUR WORK?

My work is often a combination of traditional beauty makeup with a burst of Avant Garde styling, incorporating lots of colour to create out of this world fanciful characters. I’m from a mixed media artist background so colour and texture are often important elements in my work. Throughout my work I make use of found materials and often clay. This is symbolic of my culture as a proud Indigenous woman with my background based in Northern New South Wales.

WHERE DO YOU DRAW YOUR INFLUENCES FROM FOR SOME OF YOUR AMAZING MAKE UP CREATIONS?

I found my love of makeup in the special effects field, beginning my career working on short films creating prosthetic pieces and wound simulation. Knowledge in this field has allowed me to be able to build on traditional makeup to create 3d effects and illusions in some of my works. I am also a body painter so I often am inspired by artworks and even fashion. I feel I find inspiration everywhere throughout life and am never short of an idea. One of my loves is producing makeup and body art that people question. Art where the viewer needs to look more than once to see the tiny details incorporated or to see the fact that a model is merely wearing paint. My children also dramatically influence my work. Children are never short of imagination and this helps immensely.

DO YOU PLAN TO STAY IN YOUR HOME TOWN OR DO YOU FEEL THE NEED TO MOVE TO ONE OF THE BIGGER CITIES?

Townsville is my home town for now, but I’m very eager to explore more of Australia. I’m a single Mother of three, so my children are always my priority. I’m currently studying a dual degree in Law and Arts majoring in Indigenous politics so my feet are firmly in Townsville until I at least finish my studies.

WHO ARE YOUR FAVOURITE CLIENTS TO WORK WITH?

I love faces and skin and love a challenge. I find that I am always learning and I find the most beautiful idiosyncrasies in every face I work on. I love working with people in general and have recently had the pleasure working with Indigenous young people across Queensland which was a wonderful and very grounding experience for me. My favourite type of makeup would have to be creative makeup especially incorporating body paint. I love the overall transformation of body paint and the fact that it is washed away after completed with no trace.

WHO WERE YOUR INFLUENCERS GROWING UP AND STARTING A CAREER IN THIS AREA?

I am relatively new to the makeup industry, only beginning my makeup journey approximately 3 years ago. In saying this, I am strongly influenced by Sonia Rosella with her love of skin care and her knowledge of colour theory and lighting. Having knowledge about colour theory has been my saving grace and I believe it is an essential element in any makeup, traditional or creative. I’m not highly influenced by many beauty influencers however I love many of my peers in the makeup field arena. I am blown away by the talent that Australia has to offer and felt so privileged meeting many respected artists at the 2018 Australian Makeup Industry Awards.

WHAT ARE YOUR FAVOURITE BRANDS/PRODUCTS TO WORK WITH?

I’m not much of a brand lover either but do have a few staples that I keep in my kit. For skin prep I love Sonia Rosellis, Sexapeel and Waterbalm. I’m also a fan of Embrolisse products as they work for myself and I have very sensitive skin. I always carry Viseart eyeshadow palettes and often work with Temptu or Ketts airbrush formulas which I just love. Airbrushing is my goto for flawless skin finishes and applying unique patterns to body paints.

WHAT DOES WINNING THIS AWARD MEAN TO YOU AND YOUR FUTURE PLANS?

Winning this award was so unexpected but amazing in every way. Being acknowledged for my love of makeup has made me reconsider my career pathways. Being awarded the 2018 Australian Makeup Industry Awards Makeup Artist of the year has made me hungry to create and educate. It has opened doorways allowing me to educate and teach within schools throughout Queensland opening doorways for todays young people in the world of arts especially makeup and beauty.

WHAT ADVICE WOULD YOU GIVE A MAKEUP ARTIST TRYING TO BREAK INTO THE BUSINESS?

Back yourself all the way. Believe in your creativity and ability and breakdown the stereotypes of beauty. Challenge yourself daily and never give up. Never stop learning, everyone you meet has something of value they can teach you. Beauty Biz Year 12 Issue 1

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LASHES & BROWS

Lashes DIAMONDS ARE A GIRLS BEST FRIEND Jodie has been in the beauty industry for over 15 years, over 12 years educating and training in eyelash extensions across the globe. Jodie holds the national qualification for eyelash extensions as well as training and assessing certification and in 2017 she rained over 2000 students, beauty therapists & upskilling educators across 35 schools/academies throughout Australia, the USA & Indonesia We were excited to talk to Jodie about this latest development and her plans for the future and the brand. It’s fantastic to see you back at the forefront of the industry yet again Jodie! Tell us about your exciting new development with Graft-A-Lash Well thank you so much. Mid 2018 I took over as owner of the company when the founder retired after a successful 19 years with the brand.

AS THE ORIGINAL LASH SUPPLY COMPANY IN AUSTRALIA, DO YOU THINK THERE ARE GOING TO BE MANY CHANGES WITH YOUR NEW LEADERSHIP AND EXTENSIVE EXPERIENCE?

I would like to think there will be many changes as I place my personal touches on this great company. In just 6 months we have launched a new website, new logo and updated images to give the brand a fresh new look, using all my

favorite colours of course, black, grey and more black!

WHAT ARE YOU GOING TO BE STRIVING TO MAKE THE POINT OF DIFFERENCE WITH THE COMPANY?

The biggest difference I feel I bring to the brand is real hands on experience, I am out in the field every day, educating, performing lash extensions, personally discussing what lash artists need, want and struggle with. I am not just a CEO sitting behind a desk researching the industry. Therefore, I will strive to improve the stigma that is associated with eyelashes and focus heavily on education and training the industry and aim to get people educated and professionally qualified in their chosen field.

AS A POWERHOUSE EDUCATOR, DEVELOPER AND EVENT ORGANISER IN AUSTRALIA FOR MORE THAN 16 YEARS, TELL US A LITTLE MORE ABOUT YOUR BACKGROUND.

Wow thank you, what a compliment. I, like most young girls loved cosmetics, skincare and makeup so it made sense that I went into the beauty industry, I am a huge believer in education so I went and gained my diploma/s back in the early 2000’s. From there I worked for many beauty and skin care brands to gain experience, I owned my own beauty salon in Currumbin for a few years, before deciding all I wanted to do was faces! So, I took the scary leap into freelance artistry but also specialising in eyebrows, eyelashes & event makeup such as Formal, bridal & runway. Nothing came easy, working long 16 days and nights trying to follow a dream! (I can see my colleagues nodding) While freelancing I found myself giving clients advise on skin care tips, what colours and tones they should choose to best suit their skin, one day a client said you should really think about teaching others? I loved sharing my passion for beauty with as many people as I could so (after becoming certified in training and assessing) I moved into educating (while still freelancing) about 12 years ago and absolutely loved it, sharing knowledge, skills, tips and tricks of the industry has given me such fulfillment. I recently worked out that around 8,000 students have passed through my classes;


The original eyelash grafting extension supplier & training company. 100% Australian owned since 1999. EYELASH EXTENSION SUPPLIES

ü Highest quality lash extensions made from premium quality silk

ü Full range of thickness, styles, lengths, and curls to suit all our lash lovers.

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EYELASH EXTENSION TRAINING that sure made me feel old! Haha! I have been fortunate enough to work on over 40 shows in New York & Australian Fashion Weeks with some of the most inspiring people on the planet (and continue to do so). Now the focus will be, continuing to build on this dream of owning my own company and giving the best I can to the industry, focusing on lashes, brow and skin! and of course makeup!

YOU HAVE SUPPORTED THE ABIA’S AS A JUDGE IN THE PAST BUT THIS YEAR GRAFT-A-LASH WILL ALSO BE SPONSORING THE AWARDS. WHY WAS THIS IMPORTANT TO YOU AND WHAT DO YOU THINK OF HOW THE AWARDS HAVE DEVELOPED?

I have thoroughly enjoyed being a judge in the past, I love looking at the work put forth by industry professionals, however this year things take a slight turn as a sponsor. I think it is important we acknowledge our industries shining stars, now that’s not to say if you don’t have any awards you are not a star. It is just great to celebrate that fact that we know and appreciate what you do day in and day out, giving back to your clients, boosting their confidence and making them feel good about themselves. These awards have grown so much over the years and are making a real impact, which can only be a wonderful thing for our industry.

HOW DO YOU FEEL ABOUT THE LASH INDUSTRY IN GENERAL CURRENTLY WITH THE MASSIVE GROWTH IN THE PAST FEW YEARS AND DO

YOU THINK THERE ARE AREAS THAT STILL NEED WORK?

Obviously I think growth in our industry is a wonderful thing. Eyelashes wow!... has to be the biggest growth area over the past 10 years. It makes me extremely happy because now we can focus on educating and really making a difference to turn this lash industry around for the better and that is what we need to work really hard on, together!

GRAFT-A-LASH WERE ALSO THE ORIGINAL LASH EDUCATORS, IS THIS GOING TO BE A KEY FOCUS AREA FOR THE TEAM IN 2019?

100% YES! As an educator this will be my biggest focus personally, and I will continue to travel across the country, to beauty schools, makeup & hair academies educating the educators, who then teach to the masses, to help get this industry to a level we would expect our professionals to be at and maintain it.

AND LASTLY, ANY FUTURE PLANS FOR THE BRAND YOU MIGHT LET US IN ON?

Ooooo there are so many big plans, I can promise you that! If you have read all of my answers above it should be pretty easy to figure out which direction we will be heading!!! Ha ha!!! For more information on training, supplies and distributors visit www.graft-a-lash.com

ü Training courses in single extensions, volume & pre-made fan lash extension and eyebrow extensions

ü Partnered with schools, beauty, hair & makeup academies across the country.

ü One-on-one & group training/workshops

JODIE WATKINS GLOBAL TRAINER & OWNER

Graft A Lash is owned by nationally accredited educator Jodie Watkins who has over 16 years training in the beauty and lash industry globally. With a national qualification for eyelash extensions as well as training and assessing certification, in 2017 Jodie trained over 2000 students, beauty therapists & upskilling educators across 35 schools/ academies throughout Australia, the USA & Indonesia Bringing you the most up to date premium-quality products, exceptional service, extensive knowledge and education. Visit our website for all supplies online and training info.

P: 07 5576 1626 E: info@graft-a-lash.com W: www.graft-a-lash.com


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LASHES & BROWS

THE BEAUTY OBSESSION OF THE DECADE By Lauren Cochrane

Fluffy, HD or microbladed, eyebrow grooming is a boom business thanks to icons such as Cara Delevingne. Jared Bailey is the “global brow expert” for Benefit Cosmetics. He travels to about 40 countries every year, talking brows with women.

According to Bailey, they like them dramatic in the Middle East, straighter in Korea and with a “soft, fluid look” in his native America. Even his email signature is browthemed. “Don’t Let Anyone With Bad Brows Tell You Sh*t About Your Life,” it reads. Bailey isn’t a beauty-industry oddity – Benefit is a global brand, owned by luxury behemoth LVMH, with more than 1,400 stores, and its retro-packaged products are sold in 45 countries. And brows are big business – worth £20m in the UK, up from £6.5m five years ago. According to the market research company NPD, British women spend, on average, £200 a year on eyebrow grooming. Bailey and colleagues are out to increase this. In June, Benefit launched a range of eight brow products, three years in 50

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development, and are now the market leaders, with 50% of the market share. Moving from a trend to a boom makes brows the beauty story of the decade. Along with Benefit, there is Amazon bestseller Wunderbrow, a pencil and mascaratype wand that promises semi-permanent brows, and HD Brows, a British company set up in 2008, which was the top brow-related search on Google in the last quarter of 2015. Net-a-Porter had 20 brow products three years ago; now, it has 150.

HER EYEBROWNESS

In 2016, we are at what is sometimes called the hinge of the decade, the moment where the look of the 10s (or whatever they are called) is being solidified. If Bernice’s bob defined the 1920s and Twiggy’s eyelashes were the 60s,

Cara Delevingne’s eyebrows will surely go on to signify the decade we are in now. It is thanks to Delevingne – or Her Eyebrowness, as she is called in September’s Vogue – that young women everywhere now have a brow icon. The Delevingne brow sits low on the face, is long, extending towards hairline and nose, and darker than your hair. “She brought brows to the masses, and it’s been so powerful,” says Bailey. “They’re a bit oversized, but the way she has embraced them and made them a good thing has made women want natural brows.” Delevingne is not the only brow reference. There’s the scouse brow, a much-maligned strong eyebrow seen on Desperate Scousewives, and The Only Way Is Essex’s tattooed eyebrow, almost as much part of Amy Childs’ look as the


infamous vajazzle. The Duchess of Cambridge could even be included in the brow revolution – hers have been dubbed a scouse brow.

BROW WISDOM

The variety of brow appointments are astonishing. At Nails & Brows, Sherrille Riley’s salon in Mayfair, the appointments are booked up for months in advance for Sylvia Delbar, who is in possession of a pair of beautiful, glossy black eyebrows peeking out over glasses. For an appointment called a “brow makeover”, she tints my brows, threads the area, and generally provides brow wisdom. Delbar is originally from Iran where, she says, with only slight irony: “Eyebrows are our life.” My eyebrows come out looking smart, more groomed, but also natural. At Browhaus, a chain that started in Singapore, I go for a consultation for the £550 “brow resurrection”, a semi-permanent, vegetable-dye treatment. At the Covent Garden salon, therapist Chermaine Patia, who herself has square-edged, precise brows, gives me an idea of what my brows would look like resurrected, with skilful use of pencil and knowledge of the geometry of brows – lining up the corner of my nostril to make my nose look smaller, and aligning the “tail” of the brow to the outer corners of the eye. The result is closer to Nigella Lawson – thick and wider than in their natural state.

BROW TRENDS

HD is the ultimate in the celebrity-like brow – as the No 1 salon brow brand in the UK, with clients including Rita Ora, Nicole Scherzinger, Ellie Gouldingand Nick Grimshaw. It was set up in 2008 by The X Factor makeup artist Nilam Holmes Patel (Twitter handle: @EyebrowQueen) and became associated with the strong, glam brows seen on Towie. Brow trends have changed since then, and it’s now all about the “fluffy brow”, using all the tiny hairs to create a more natural finish. At the Notting Hill salon, full of women with designer handbags, therapist Rebecca Morris says Delevingne and model Chloe Lloyd (a woman with serious brows, and more than 200,000 followers on Instagram) are the most common eyebrow icons. Morris gives me the 45-minute treatment, which costs £40 and involves tinting, waxing, threading, tweezing and filling in with two types of pencil. There are three colour choices for dark hair like mine – the Bombshell, the Foxy and the Vamp. My eyebrows, post-HD makeover, are now a defined, Instagram-ready statement. Most of Morris’s clients have this treatment every two weeks. Age is also a factor in the brow boom – or the sweet spot on a Venn diagram where thirtysomething women out to thicken their brows (notably more youthful than a thin or sparse brow) meet the post-Delevingne generation that has ditched the tweezers and gone straight to the salon. “I don’t think my niece who is in the fifth grade will ever pluck her own eyebrows,” says Bailey, “and not just because she’s my niece. Young girls are being warned by their mothers who overtweezed in the 90s.” “There’s lots of debates on forums about whether girls who are 15 or 16 should get Brazilian waxes,” says Solowij. “It is a moot point, really, because they are, along with blowdries and mani-pedis. You can put brows into that.” At all the salons I visit, the therapists say teenagers are now regulars, although they won’t give them treatments until they are 16.

BROW POWER PLAY

Victoria Anderson, a researcher at Cardiff University who writes about social media, believes brows are a part of the power play underlying every selfie. She points to the Latin for eyebrow – supercilium. “It is the root of ‘supercilious’, a way to be superior and look down on other people,” she says. “That’s mapped into the selfie culture, where there’s an image to let other people see that you have status and power in the world.” The profile of the eyebrow and the selfie have no doubt grown side by side in the 2010s, with selfie queens such as Kim Kardashian, Kylie Jenner and Delevingne all in possession of power brows, but Anderson sees the connection between brows and power going back to Dietrich’s day. “All of these women were about control of their image,” she says. “With those Hollywood women, there was a weight behind them. Without wanting to sound judgmental, there’s a lot of emptiness in these images [selfies].”

If this is some of the cultural symbolism of brows, they are – for most women – the minimal toedipping into this extreme beauty world. “Women are aware they will be perceived and judged at any time and that’s not just the male gaze, it’s the peer gaze,” says Anderson. “Eyebrows are about power and self-definition.” Most women I know have a brow story, and a preoccupation. They’re the discussion topic around bar tables – a kind of beauty obsession that might be part of an objectified Identikit face designed for men but, on their own, not something generally on the male radar. “My friends who have no interest in fashion are engaging with beauty more, especially brows,” says Refinery29’s CaseleyHayford. “False lashes and lip fillers, as seen on the Kardashians, are not for everyone. But everyone can do their brows. Lauren Cochrane is a senior Guardian fashion writer and contributes regularly to the professional beauty industry as a features writer. Beauty Biz Year 12 Issue 1

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LASHES & BROWS

INCREASE YOUR LASH SPEED TODAY By Tara Walsh

Have you heard of the age-old saying that time is money? I bet you have. In fact, you’ve probably heard it so many times that it’s lost all meaning! The concept that time is money (also known as the ‘opportunity cost’) dates back to Benjamin Franklin’s 1748 essay, “Advice to a Young Tradesman”, where he talks about the fact that in order to earn money, you’ve got to act and use your time as efficiently and effectively as possible.

I have to agree with Benjamin Franklin on this one. As one of the Founding Fathers of the United States, the man knew a thing or two about putting his time to good use. I’ve also found that the idea that time is money holds a lot of truth in today’s world and within the lash industry. As a lash artist, time is your most valuable resource.

standard average timing for lashing full sets and full fills. The reason I’m sharing this information with you is that I don’t want you to set unrealistic expectations for yourself. • Classic Full Set: 2-2.5 hours • Classic 2-3 week fill (touch up): 1-1.25 hours • Volume Full Set: 3-3.5 hours • Volume 2-3 week fill (touch up): 1.5-2 hours

up your lash routine, you’ve got to cut down the time spent talking to chatty clients. You know the type. They love a good gossip and find it almost impossible to zip it. Don’t get me wrong. I love catching up with my clients. It’s a great way to get to know them better and develop real relationships. However, at some point, the talking has to stop so you can actually get the work done. You can chat with them as you prep their lashes. But as soon as the eye pads are on, it’s time for some friendly silent treatment.

If you’re spending more than two hours on a classic set or over three hours on a volume set, you’ve come to the right place. I’m going to reveal seven ways that you can increase your lash speed without sacrificing quality.

If you’re not within these time ranges, or you’re aiming to speed up your processes, here are some ways that can help you to cut down precious minutes:

Average Industry Standard Timing for Lash Artists

Stop the Excessive Talking (time saved: up to 15 mins)

Once you have mastered isolation and placement (and you’ve got excellent muscle memory), then you can start chatting during your appointments, and it won’t slow you down.

Before we get stuck in, I wanted to share the

I don’t mean to be rude, but if you want to speed

You Don’t Have to Lash 100% of Lashes (time

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saved: 20 – 45 mins) It’s time for a little bit of tough love. Although aspiring to lash 100% of your client’s natural lashes is great, it’s not always possible. If it takes you an extra 30 to 45 minutes to go from 80% coverage to 100%, you need to ask yourself if it’s worth it. Your clients (especially your newbies) won’t notice the difference between the two. But, they will notice the extra 30 to 45 minutes! I suggest trying to get as much coverage as possible in the allotted time. Don’t go over your standard service timing because you’re not getting paid for it. Clients might pay you for two hours of your time to get their lashes looking “out of this world.” But, they aren’t paying you for the extra 30 mins it takes you to lash 100% of their natural lashes! Prepare, Prepare, Prepare! (time saved: up to 5 mins) Preparation and setup are hugely important and can act as a massive time-saver. There’s really no excuse for this one. You should always be prepared for the next client the second they walk over to your treatment table. As soon as a client is on the treatment table, their “time clock” is ticking. It doesn’t matter if they showed up early and had to wait in the seating area for a few minutes. Once they are on that table, they expect to spend an hour lying down and then off they go! Things get complicated when your client is on the table (patiently waiting for you to start

transforming their lashes), but you’re not ready. Instead, you’re trying to find the tweezers, you’re getting your sanitiser out, and you’ve still got a few lashes to put away from your last lash client. Space out your timing between appointments if necessary. If you’re still struggling to find time to prepare for each client, evaluate your current set up to see if valuable seconds are being wasted by going back and forth from product to person and back.

“IT DOESN’T MATTER IF YOU’RE A NEWBIE OR A SEASONED PRO, TAPE IS YOUR BEST FRIEND TO MAKE ISOLATION EASIER AND FASTER.” Master your Isolation Skills (time saved: up to 5 mins) Isolation is the hardest skill to master for lash artists, but it’s also the most important. If the sound of isolation makes your stomach twist and your head spin, don’t worry. I promise that, with

practice, it WILL become second nature. In the time being, I’ve got a few tips with you that you can start implementing today so that you’ll feel much more confident when it comes to isolating your clients’ lashes. My first tip is to use TAPE. It doesn’t matter if you’re a newbie or a seasoned pro, tape is your best friend to make isolation easier and faster. Tape works well for most clients, but especially for clients with hooded eyelids. Gently pull the tape out towards their temple, and it’ll suddenly make your job a whole lot easier. So, get to work on ways in which you’re wasting precious minutes with your clients and if you want a more in-depth guide of all the suggestions I made here, PLUS a few more tips and tricks I’ve picked up on increasing your lashing speed, head on over to thelashpreneur.com/lashspeed to download that guide now! Happy business building! Tara Walsh has been a Licensed Esthetician and Master Lash Artist for 4 years, but before every finding her true joy and passion for lash artistry, she spent 8 years working in the corporate world in Sales, Marketing and New Business Development. In 2016 she branched out to combine her love for lashes, business bad-assery and empowering women to create The Lashpreneur to help lash artists start, build and grow a thriving lash business. www.thelashpreneur.com

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TANNING

MEETS MINDFUL BEAUTY A perfect tan is not just about the colour but also the way it complements and enhances your skin. As a brand at the forefront of both spray tanning and skin technology, MoroccanTan has mastered the secret to achieving both the perfect colour and natural glow that all avid tanners strive for. Harnessing the important properties of naturally‑derived and ethically‑sourced ingredients from across the globe, the MoroccanTan range works effortlessly to create nourished skin and an envious all‑over glow. Through the unrivalled properties unearthed in pure organic Argan Oil, it is the culmination of this powerful antioxidant, Organic Rosehip Oil, Organic Aloe Vera and a multitude of premium ingredients, that their renowned range ensures a deeper, richer and longer lasting seamless tan.

Ethically sourced key ingredients encompassed in both the Professional and Retail range include; Organic Argan Oil | Organic Rosehip Oil | Organic Coconut Oil Organic Rose Absolute | Organic Aloe Vera | Natural Vitamin E Natural Raspberry Seed Oil | Pro Vitamin B5 | Probiotic Defence | Vitamin C

HEALTHY SKIN IS IN! Their in-house state of the art laboratory is also responsible for creating propriety world first technologies, with MoroccanBlend, DermaLock*, Moisture Lock, FT100* and enhanced bronzers offering customised applications which are both fast-acting, luxurious and gentle on the skin.

MOROCCANBLEND™ TECHNOLOGY

Solubilising and suspending Argan Oil in the solution in a perfectly homogeneous mix. This unique and unmatched combination restores skins moisture for more healthy and hydrated skin.

DERMALLOCK™

A unique blend of natural components that are designed to build a barrier on the skin, capturing key ingredients for a deeper, longer lasting, hydrated tan.

MELANIN TANNING TECHNOLOGY

Individually blended bronzers are uniquely combined to create a new mixed based formulation that will effortlessly complement all skin types perfectly with an intense, deep all over glow.

FT100˚

FT100˚ (Firming & Toning Technology) is a blend 54

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of Caffeine, Vitamins and O2 to achieve firmer skin and reduce the appearance of fine lines, resulting in overall younger looking skin, while maintaining a natural moisture balance.

MOISTURE LOCK

Infused with Organic Argan Oil, Vitamin E and Aloe Vera, our signature Moisture Lock combination softens and moisturises the skin

ENHANCED BRONZERS

All solutions contain added bronzers, from ash through to violet. They react during development time and act independently from DHA. Their primary purpose is to prevent any yellow or orange tones on the skin.

48 HOUR HYDRATION TECHNOLOGY

48 Hour Hydration is delivered through a complex of ingredients infused with Pure Organic Argan oil that act dynamically to deliver a continuous surge of moisture technology that is instant, longlasting and proven to supply intense 48hour skin hydration, comfort and protection.

ULTRA BRONZERS

Individually blended bronzers are uniquely combined to create a new mixed based formulation that will effortlessly complement all skin types perfectly with an intense, deep all over glow.

Available in three unique collections, The Original, Exotic + Accelerated, MoroccanTan offers 30 minute, 1 +2 hour formulas using green, violet and mixed base solutions, to provide an extensive colour range to suit all skin types. The non-oily, quick-drying and Paraben, PEGfree products work to achieve a flawless, refined finish that leaves the skin feeling soft, smooth and intensely hydrated. Cruelty‑free and vegan‑friendly, MoroccanTan offers a range of shades to suit all desires– from deep, ashy brown to rich violet bronzers that adapt to individual skin tones, that all ensure the flawless, exotic finish that looks and feels just as every tan should. The Professional collections are supported by a range of curated spray tan kits, Tanning Essentials spray tan systems and the MoroccanTan Spray Station. To underpin the professional range, the MoroccanTan retail products are also enriched with the same combination of key ingredients to create a DIY tan with a salon feel. Moroccan tan is available through leading Australian wholesalers or find your glow at www.moroccantan.com


PROFESSIONAL EYEBROW TINTING

• NATURAL BASED EYEBROW TINTING • LOW COST PER APPLICATION, OVER 100 + APPLICATIONS PER BOTTLE • GENTLE AND INNOVATIVE FORMULATION • STAYS ON HAIR UP TO 6 WEEKS • NO HYDROGEN PEROXIDE

A luxurious palette of natural shades which can be used individually or mixed together to create the ultimate brow colour for your client. Elleebana’s innovative formula helps to strengthen hair, restore growth and the natural shape of the eyebrows.

elleebana P E AC E • T R A N Q U I L I T Y • B E A U T Y

Proud sponsor of

ABIA

Australian Beauty Industry Awards 2019

To find your closest distributor, contact: info@elleebana.com

www.e l l e e b a n a .co m

@elleebana


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EVENTS

BEAUTY EXPO AUSTRALIA 2019 Beauty Expo Australia, the beauty industry’s premier national event, is gearing up for its 2019 show with the exciting addition of huge names in beauty to its exhibitor listing. BABOR Cosmetics, Guinot, as well as Advanced Cosmeceuticals; distributor of leading brands like Medik8, Lycogel and mesoestetic, have joined the list of heavyweight skincare brands that will be showcasing their products and innovations at the 2019 event, taking place 24-25 August at the ICC Sydney in Darling Harbour.

More than 7,000 visitors from all sectors of this fast developing industry came from across the country to enjoy a selection of products, treatments, trends and new techniques from both industry heavyweights and new up-and-comers. “We are really thrilled to add these premium aesthetics offerings to Beauty Expo Australia’s existing line-up of leading brands” said Cory Watson, Event Director. “These well-regarded industry names joining us in 2019 is testament to the fact that Beauty Expo Australia connects brands to the right audience and creates an unparalleled setting for business. We can’t wait to see what they’ll be showcasing for our professional visitors.” These new exhibitors will join international and 56

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local heavy-hitters in the cosmetics industry such as Murad, PAYOT, Pevonia, and Ultraceuticals, among others; showing the prominence of the skincare category in the Australian beauty industry. Beauty Expo Australia’s skincare offering continues to expand in line with global trends that are echoed in the Australian market. According to the latest IBISWorld report on Cosmetic and Toiletry Retailing in Australia (January 2019), makeup and skincare products account for 47.5% of revenue in the Australian Cosmetics and Toiletries industry. Within this category, products such as facial oils, serums, and face masks were named among the fastest-growing skincare subsegment, reflecting wider consumer purchasing trends geared toward anti-ageing and ‘flawless finish’ products.

At eight months out from the event, floor space for Beauty Expo Australia 2019 is filling up quickly, with the event team working towards locking in the educational program as well as new event features for this year that will keep visitors engaged on the show floor. Beauty brands wanting exposure to a dedicated audience of beauty professionals seeking the latest innovations and inspiration for their business can contact Rosie Mitchell for sales enquiries: Rosie.Mitchell@reedexpo.com.au or phone 0466 335 600 www.beautyexpoaustralia.com.au


23-24 MARCH 2019

200+ leading Brands 20+ Education Sessions melbourne convention and exhibition centre 40+ expert speakers 4,000+ BEAUTY PROFESSIONALS Melbourne’s Professional Register at beautymelbourne.com.au

Beauty Event


BEAUTY SHOP ADVANCED NIGHT PRODUCTS BY MEDIK8

The Advanced Night products use a powerful combination of active ingredients, including Midnight Recovery Complex, to nourish, repair and rebalance the complexion overnight. The range includes: Advanced Night Restore: a rejuvenating, antioxidant, cellular repair cream to restore and deeply hydrate skin. This rich, yet fast absorbing night time moisturiser leaves the complexion looking brighter and more even toned. Advanced Night Eye: a rich, yet fast absorbing night time eye cream that rejuvenates dull tired eyes. It nourishes the undereye area, helping to reduce dark circles and puffiness overnight www.medik8.com.au

GLYCOLIC SCRUB BY SKINSTITUT

Controlled skin exfoliation, assisting in skin renewal with Invigorating jojoba beads buff skin surface. Efficiently removes clogging oils with skin looking and feeling refreshed and clean. www.skinstitut.com

5 X POWER PEEL BY HYDROPEPTIDE

HydroPeptide® 5 x Power Peel are daily resurfacing pads designed to resurface, clarify, brighten and smooth skin. The pads are formulated with glycolic, lactic and salicylic acids, exfoliating peptides and mushroom enzyme. The pads help improve exfoliation, which promoting a more even skin tone. The 5 x Power Peel also works to reduce the appearance of fine lines and wrinkles, brighten hyper-pigmentation and soften rough textures. The product includes salicylic acid - a pore-penetrating exfoliant that clears dead skin cells, balances excess oils, clarifies and visibly minimises the appearance of pores. Other key ingredients include an anti-redness peptide, red tea, boswellia, honey and allantoin that help to soothe irritated skin while minimising facial redness. www.hydropeptide.com.au

AOX FERULIC BY MESOESTETIC

mesoestetic aox ferulic is a concentrate with a powerful antiageing effect that combats all skin ageing factors, including the oxidation caused by smartphones and computers. Given its protective and restorative function, it is suitable for all skin types and can be used at any age and on a daily basis, morning or night. With its light and smooth texture, it acts as a base for any treatment and can be conveniently applied before applying a moisturiser. www.advancedcosmeceuticals.com.au

COMFORTEL’S NEW CLAUDIA MAKE UP CHAIR BY COMFORTEL

The perfect combination of high-end style, comfort and practicality, Comfortel’s Claudia Make Up Chair with footrest is well recognised for its superior plush look and detailed stitching. For applying makeup or defining the ‘on point’ brow, the grey leather look upholstery and brushed metal padded arm rest combination creates an impressive profile that will add to your salon interior. This professional reclining beauty salon makeup chair is ideal for makeup application and various beauty therapies including threading, lash extensions, brow waxing and enhancement. Image courtesy of Endota Spa Noosa www.comfortel.com.au


VITALITY ELIXER BY LI’TYA

Rich in moisture replenishing Macadamia Seed Oil & potent anti-aging ingredient Avocado Extract, your skin will feel supple and ultra hydrated. Clinically proven to fight free radicals, Hematite stimulates new cell growth while it works to restore collagen production for a smoother, younger looking skin. With the regenerative effects of Hibiscus Extract & Pure Oat Extract you will see an exceptional visual improvement for a more youthful and revitalised complexion www.litya.com

BRAVEHEART DEEP CLEAN BOTANICAL FOAMING GEL CLEANSER BY LIBERTY BELLE RX

Liberty Belle Rx Braveheart Deep Clean Botanical Foaming Gel Cleanser is a deep cleanser with a gel to foam formula. It clarifies, removes excess oil and unclogs pores. The cleanser is formulated with five hero ingredients: willowherb, to help the appearance of acne prone skin and a reduced appearance of redness; tea tree oil, to help reduce the appearance of blemishes and balance the skin; manuka oil, the powerful oil acts as an anti-bacterial to decrease excess oil, reduce blemishes and breakouts and improve the complexion; sandalwood oil, a powerful antioxidant that helps to fight free radicals and protect the skin from ageing, all while calming, soothing, hydrating and smoothing the complexion; and lavender, a powerful antioxidant that has high antimicrobial and calming properties to help balance imperfections and calm and soothe the skin. www.libertybellerx.com.au

THE CHILLY ROLL BY CHILLY TOWEL COMPANY

The Chilly Roll is a cooling massage roller which consists of a hard body and a cooling plate which delivers the cool. Simply place in the freezer for up to 3 hours and then gently rub to affected areas. Benefits include: relieving dark circles, tightens pores, relieves bruises, soothes itchiness, relieves muscle pain, reduces swelling, boosts skin elasticity as well as keeping you cool! www.chillytowel.com.au

ANTIOXIDANT HYDRATING GEL BY SPA

Uspa Antioxidant Hydrating Gel with Aloe & Green Tea is a gel moisturiser that hydrates dry and dehydrated skin. The lightweight formula contains aloe vera to soothe, retain skin moisture and increase hydration, while green tea antioxidants protect from environmental stress. It features a refreshing aroma with lavender and boronia essential oils. http://uspa.com.au/

SEA SALT SPA CANDLE BY THE PALM BEACH COLLECTION

Palm Beach Collection is a luxurious yet affordable collection that consists of hand-poured scented candles, reed diffusers and bath products available in an array of inspiring fragrances.Our fragrances are a gentle nod to our love of Sydney’s Palm Beach, a place that has shaped and defined our journey as a brand. www.palmbeachcollection.com.au


OXYOASIS FACIAL BY COMFORTEL

Recommended for all skin types, this unique facial gives an instant moisture boost by combining pure oxygen and an infusion of rich vitamins and antioxidants for a smoother, more youthful complexion. An Oxyoasis Oxygen Facial soothes away any internal stress, then regenerates and boosts the health of every skin cell with oxygen. With the added benefits of treatment serums or ampoules of essential vitamins, minerals and antioxidants, it is the most effective skin treatment program of its kind, designed to cleanse, nourish and revitalise every cell of the skin. Infused with 95% Pure Oxygen for smoother & more youthful Skin, the OxyOasis facial delivers instant results to: • Improve Skin Elasticity • Soften Lines & Wrinkles • Provide deep Infusion of Oxygenated Antioxidants & Vitamins • Smooth & Moisturise the Skin Surface www.comfortel.com.au

INFUSION PERFUME CONCENTRATE NATURAL SPRAY BY GOLDFIELD & BANKS WOOD

A unisex fragrances inspired by the diversity of wood species found in Fraser Island, Queensland. This tropical combination of ingredients features lavender, sweet orange, spicy notes, iris, sandalwood, agarwood and musk. www.gentsac.com.au/brand/goldfield-banksaustralia/

ABSOLUTE A & E SERUM BY ULTRADERM

Ultraderm Absolute A & E Serum is a facial serum that works to improve the appearance of fine lines, wrinkles and other skin damage. It is formulated with antioxidants and vitamins A and E to rejuvenate, refine and strengthen skin while enhancing cell health and turnover. Active ingredients: retinyl palmitate (vitamin A), tocopherol (vitamin E). www.ultraderm.com.au

INTENSIVE MOISTURE DUO BY DERMALOGICA

Intensive Moisture Duo: a solution for the ever-increasing number of individuals prone to dryness. Consisting of Intensive Moisture Cleanser and (newly reformulated) Intensive Moisture Balance, both feature our state-of-theart BioReplenish Complex. Intensive Moisture Cleanser gently cleans the skin whilst minimising damage to all-important lipids that defend against dryness. New Intensive Moisture Balance contains prebiotic Chlorella Aglae complex to balance the skin’s natural microbiome. www.dermalogica.com.au

NEW SKINCARE RANGE BY ZELENS

Zelens Skincare are exciting launching in the AU market, through online beauty giant lookfantastic, who will serve as the exclusive Australian retailer for the brand. Founded by Dr. Marko Lens, a leading expert in the field of skin ageing and plastic and reconstructive surgery, the Zelens range focuses on offering visible skincare benefts through the combination of active ingredients and biotechnology. With over 20 years of research, Zelens product formulations work in balance and synergy with the skin, for advanced and effective skincare, without the use of parabens or animal testing www.lookfantastic.com.au


THE PALETTE


MAKE UP SHOP SUMMER MAKEUP TRENDS BY TATIANA STUTZ, GUEST MAKEUP ARTIST, THE INSTITUTE OF MAKEUP ARTISTRY

Just like any art, makeup expertise requires boundless enthusiasm and takes years of learning and practice. The Institute of Makeup Artistry, a cutting-edge, professional makeup artistry course allows you to work side by side with experts in the field, sharing their knowledge and experience to help launch your career. Bold is back! This is the year to experiment with bright eyeshadow palettes you never thought you’d try. Pushing the boundaries on your eyes with wild colour palettes, making a statement and taking your creativity to the next level is this season’s trend. Brightly hued, free-form eyes in pastel, metallic neon and tropic-inspired hues will sculpt your eyes and make them pop. Think cool 90’s chick, with full lids that are daring and fun. If that’s too adventurous for you, try a simple bright blue line across the lash line. Contour draping is the secret you need to know. Draping is essentially contouring with blush. While plums, hot pinks and peaches are nothing new, makeup artists are now taking it to a whole new level using blues, greens, oranges and yellows. Reviving the 70’s bold cheek trend, draping gives your face a sculpted glow on the cheekbones and around the temples and brow bones. The key to make draping look chic, is blending. Use the darker shade to chisel, then buff it out with the lighter colour. The result is a softer, fresher approach to definition. The Institute of Makeup Artistry was launched in May 2018, and is a modern and innovative provider of e-learning courses, bringing together highly experienced professionals with a strong focus on skill orientated learning, to teach you how to recreate these makeup trends. Modules range from Face, Eyebrow, Eye and Lip Shapes, Glamour Makeup for Photography to Theatre Stage and Special Effects Makeup. www.theinstituteofmakeupartistry.com.au

COVER & CONCEAL BY DERMAVIDUALS

Whether you are prone to breakouts, redness or inflammation, dermaviduals’ Cover & Conceal is the perfect go-to full coverage concealer. An original formula that is known and trusted by many over the past 5 years since launching, the green coloured concealer neutralises redness and hides blemishes like a magic wand. www.dermaviduals.com.au

ROCK MATTE LIP COUTURE KIT BY GARBO & KELLY

A kit that includes the Rock Matte Liquid Lipstick and Definer. It is longwearing and richly pigmented, applying wet and drying matte. The creamy, fullcoverage formula softly coats the lips, formulated with sunflower seed oil and vitamins A, C and E to leave the lips feeling nourished, enriched and weightless. Available in ten shades. www.garboandkelly.com

BROWTOX BY NAPOLEON PERDIS

Napoleon Perdis Browtox is an eyebrow gel that defines and keeps brows in place. The eyebrow gel features a universal shade that adds colour and definition and has been formulated with synthetic beeswax to allow for a smooth and mess-free application. The gel is paraben and fragrance free. www.napoleonperdis.com

TRUEBROW™ COLLECTION BY ELLE WILSON

TrueBrow™ Collection is a two-step brow kit created by Elle Wilson. Elle’s vision for providing fuller, natural-looking brows instantly, is the inspiration behind this unique brow kit. The TrueBrow™ Collection includes: Element, TrueColor and Elle Wilson’s TrueBrow™ Precision Brush. Step one, Element; a unique formulation that is applied with the TrueBrow™ Precision Brush to the hairs of the brows and any skin where a woman wants to build fullness. Element increases the longevity of TrueColor, with no touch ups required. Step two, TrueColor; is richly pigmented and only needs feather-touch strokes with Elle Wilson’s Precision Brush to create the ideal result. TrueColor is available in three shades. truebrow.com


TANNING SHOP SUNESCAPE HAS JUST LAUNCHED ITS DARKEST TAN TO DATE!

After years of perfecting the formula, Matt Williams, Sunescape founder and Owner/Managing Director of Professional Beauty Solution, is extremely proud to announce the release of Sunescape’s NEW Ultra-Dark, 16% natural DHA Spray Tan Solution - Summer in Santorini. Sunescape’s Summer in Santorini is also enriched with a Bioactive Super Hydration Complex made from Australian “super- berries” which includes a blend of pepperberry, munthari, and riberry, along with Fijian tamanu, coconut and macadamia oil, jojoba esters and sodium hyaluronate to deliver advanced 48 hour hydration and radiance to the skin. While organic aloe, green tea, cranberry and pomegranate extracts work in synergy to plump, hydrate, nourish, protect and enhance skin’s appearance. www.sunescape.com.au

RAPID SPRAY TAN BY LYCO-BRONZE

LYCON LYCO-BRONZE Rapid Spray Tan is a professional spray tan that offers a natural-looking tan in one hour and a deep bronze in up to four hours. The formula contains 10 per cent plant-derived DHA, erythrulose and bio-melanin (a natural pigment) for a streak-free tan. Additional botanicals nourish the skin and leave it silky smooth. lycon.com.au

TRANSLUCENT BRONZING TINT BY DR HAUSCHKA

Dr.Hauschka Translucent Bronzing Tint blends and softens the appearance of the skin. It softens blemishes and gives the skin a sun-kissed look. It smoothes the complexion giving it more even colouring. Dr.Hauschka Translucent Bronzing Tint can be used in place of a foundation. NATRUE/ BDIH Certified natural and organic skin care and make-up. www.helioshealth.com.au

ST TROPEZ SALON BODY MOISTURISER

Boasting a luxurious blend of botanicals, herbs as well as essential oils and Aloe Vera, St. Tropez paraben-free body moisturiser will help you maintain your natural looking tan for longer. It is a fact that hydrated and well-nourished skin is the secret to a great looking tan and this product will keep your skin looking hydrated, smooth and supple. Widely regarded as the best body moisturiser on the market, this product is a great addition to your personal care products. http://shop.sttropeztan.com.au

VEGAS BY AVIVA LABS

High Roll your way to the City of Fun in Rapid Tan style with the Warm desert colours of VEGAS, it’s subtle yet elegant natural colouring is suitable for light skin types. VEGAS is the most natural colour in Aviva Labs City Collection, but don’t let it’s natural results fool you, VEGAS is a fun, energetic tan suited to those of us with light freckly skin tones whom might not have a base tan at all. Your skin will come alive in VEGAS. Aviva Labs City Collection provides a premium service for you to offer your clients allowing them to Get Sprayed, Get Showered and Go Have fun. The world’s first 30-Minute Wash-Off Tan is a Super Express sunless tanning solution which dries in seconds, has no odour and leaves the skin silky and superbly moisturised after application www.avivalabsaus.com.au

ENDURANCE READY TAN BY MINE TAN

Made to complement the hard work you put into your body and built for the active person, Endurance Ready boasts unparalleled long wear self tan results, lasting 7 to 10+ days. Formulated with caffeine and guarana to stimulate blood flow to problem areas, Endurance Ready works to give skin a firmer, slimmer and more toned appearance as you tan. If you are looking for a tan that lasts longer than the rest, then put Endurance Ready to the test. Endurance Ready Pro Spray Mist is a long-wear active tan, absolutely perfect for all skin types. www.minetanbodyskin.com


BLOG spot

GREEN HORIZONS

By Paul Frasca

I’d like to start with a subject very close to my heart – Tesla. Okay, this isn’t specifically about Tesla, but electric cars in general. In June this year, global EV (electric vehicle) sales hit 4 million. If you’re wondering why that’s such a big deal, then I’d be lying if I said I wasn’t ridiculously excited to tell you. It took just 17 months to go from the first million sales to the second million, and just six months to go from 3 to 4 million. The energy business oracles at Bloomberg NEF (bnef.com) project that the 5 million milestone will be reached by March this year, just six months after hitting 4 million. Yes, more than half of the sales are in China, and then Europe and the US (poor little Oz, we’ll get there!), but what this tells me, and many other sustainability activists, is that consumers are starting to feel conscious enough about their environmental impact that more are making the switch to sustainable choices at a rapidly increasing rate! And this consumer demand is also motivating manufacturers to find more creative and innovative solutions; in fact, approximately 40% of all companies now say they’ve taken action to improve the eco-friendliness of what they offer. One of the most ambitious to lead the charge here is IKEA – the big wigs announced recently that they’re aiming to use only 100 percent recycled or recyclable materials in their products by 2030 and remove all single-use plastic products from the range by 2020. Whoa! If they can pull that off, it’ll be a game-changer! I don’t know about you, but certainly being in the green biz means we’ve become more aware of this feeling out there in purchasing land. Even before we had Sustainable Salons, Ewelina and I have for a long time believed that we’re each responsible for the ethical disposal of any waste 64

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produced by a product or service we choose to consume (and now our program is built on this!), and judging by the above stats, it seems this golden attitude is finally starting to catch on. On average, more than 45,000 consumers are now visiting a Sustainable Salon every week, and that number is growing. Plus, the Salon Directory on our website lights up with 500 searches a week from clients looking to lessen the footprint of their hair, beauty or pet-grooming service by choosing a Sustainable Salon. We’re also seeing at least two stories a week pop up in local newspapers around Australia and New Zealand highlighting a new Sustainable Salon that’s joined the team, not to mention many more that simply cover the ‘low tox’ choices that many of our member salons are adopting to take their sustainability commitment to the next level. The awesome part in all of this is that the next generation seems to be willing to rebuild the norm for good. (We dream about the day that sustainability is built into every product and service, with no premium attached… that’s when we’ll know that demand has really transformed supply!) The Shelton Group (an agency that markets companies based on their sustainability practices) released a study this year after spending the last 12 years polling the public to help understand their feelings about sustainability; they found that 90% of millennials will buy from a brand whose social and environmental practices they trust, and – this is the zinger, guys – 95% of them will recommend that brand to a friend.

Yep… do you need to reread that? It’s a huge opportunity! Are you taking advantage of that kind of referral system? It’s pretty awesome that the green machine is really starting to warm up! And even though we still have some bumpy seas ahead, it’s time to start thinking about whether you’ll be on board when the ship to a truly sustainable future finally sails. By the sounds of it, your clients probably will be. Keen to join the Sustainable Salons movement? Register your salon details at www.sustainablesalons.org!


BLOG spot WHERE DID IT ALL BEGIN? By Will Fennell - Grooming Expert

“I swear to tell the whole truth and nothing but the truth so help me Kylie Minogue!” I want to precede this story by saying I was not acting in retaliation. Yes, Lucy had stolen the role of Mary from me in the school nativity play, relegating me to playing “donkey number two”, but even at the tender age of eight I understood that the world wasn’t ready for a cross dressing virgin mother. So, I gave that little blonde backstabbing witch my blessing to play Jesus’ mother and got on with being her best friend instead. For a seven-year-old, Lucy had the most striking mane of golden curls, so it wasn’t long before I was giving her mini makeovers each day after school. We would sneak into my room where I kept my stash of stolen beauty tools - hairbrushes, hair clips, lip-gloss, makeup and each afternoon I would work my little queer eye magic, transforming her from trailer trash (literally – we lived in a caravan park) to glamour puss. Like all misunderstood, rather tortured artists, I soon bored with the endless up-styles and French braids she coveted and yearned to have my real talents revealed and explored. So, one afternoon I took the scissors from my mother’s sewing box and set upon those luscious golden locks with gusto. In my defence she didn’t stop me as I continued to hack away, but by the time I was finished she looked much like Cyndi Lauper (whom I love might I ad here) in “Girls Just Wanna Have Fun”! As she ran home with tears pouring down her porcelain-like skin, literally wailing like a horny sea lion, I once again thought to myself: that ungrateful little witch! Within minutes Lucy’s mother was banging down our door. There was swearing, shouting and screaming, then my mother rushed into my bedroom, grabbed me by the scruff of my neck and demanded to know if I had indeed given little Lucy her new, seriously short bangs and exaggeratedly “textured” hairdo.

Of course, I didn’t deny it; why would I? I was proud of her makeover – I puffed out my little chest and said yes! I had brought her into the 80’s for goodness sake! After that life-changing day, I realised what path my life would take: Beauty in all aspects. I went on to graduate top of my class at beauty school, began a very successful beauty salon and skin care import business with BIODROGA. I have written for magazines and books, proud to be the MC of the annual ABIA’s and even had my fifteen minutes of fame on television with Aussie Queer Eye and 10 Years Younger in 10 Days, but I honestly can say that my career in beauty and a love of extreme makeovers began at that early age eight, with poor little Lucy. Will Fennell @leskinbar_bywillfennell willfennell.com.au


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IN THE NEXT 3 YEARS, THOUSANDS OF BEAUTY BUSINESSES WILL FAIL… ARE YOU PREPARED? By Elle Wilson Look around you. The industry, YOUR industry, is changing right under your nose. What you are doing today is not necessarily going to sustain your business in the next 3 years unless you evolve as a brand creator. You might think what has evolution got to do with your business succeeding? The answer in one word… EVERYTHING! First, let’s look at what evolution actually means. Take a look at the following words… · Development · Advancement · Growth · Rise · Progression · Expansion · and last but not least, extension If we were to be perfectly honest, 99% of beauty professionals have not had a formal education in business or even better, have gotten their hands dirty in the marketing and business world. We are in the service industry. When we step into our true roles as beauty professionals, we become the Educators, the Influencers and the Authority in the minds of our prospects and clients/guests. Does this mean we are great at business? One of the biggest mistakes the salon owner makes is in how she sees her business. She builds around the idea that it’s about her and her skills. But the reality is, this is completely wrong and this is why so many beauty salons/spas struggle with team building, growth, clients forever and end up discounting and desperately trying to 66

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find their way. Business is a struggle. Real brand building however, is a joy! I am not here to sugarcoat your world for you. I’m here to unstabilize it first so all that is not true, all the stuff holding you back, will just drop off like the rotten apples on an apple tree. Shake it hard enough and all the rotten, weak pieces of fruit will fall. What will remain is what you will need to evolve and ultimately succeed. Don’t concern yourself with what drops to the ground; it wasn’t helping in the first place. Your entire brand, your business, depends on you staying focused and not being like straw in the wind getting caught up in the latest trends or quick fixes. The world’s most successful entrepreneurs state clearly… STEP AWAY FROM HOT TRENDS AND QUICK FIXES when building your brand. Why build your brand on bubbles that will ultimately burst? That’s not long-term strategic thinking and in the meantime, what will have happened to your clients and their trust in you? How many times can you take them down the garden path without them looking elsewhere for another business owner that has built a meaningful brand, offers authenticity and who will not be swayed over and over again by the lastest quick fixes?

Stepping away from trends... How will this change your brand, your business? It will make your brand, your salon, the ONE that women and men believe in; TRUST. The one that will make them walk by six, maybe seven, other spas/salons until they get to your door and with a sigh of relief, love entering. It will not only change your brand, but you will evolve with it… UNIMAGINABLY! Don’t be fooled by all the new trends and little novelty products that companies put under your nose to take your money and let me be clear, taking your money isn’t the worst of it. What they are actually taking away from you and your brand is the most important asset you have as a brand creator… The TRUST of your client. This in most cases is irreparable! So, are you really prepared to damage your reputation and your brand’s credibility or are you ready to evolve and build a brand of the future that will withstand the tests of time? Elle Wilson Creative Director & Principal Trainer TrueBrow™ Brow Secrets™ International https://browsecrets.com/


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HAPPY NEW YEAR! By Julie Cross The gift of a brand new year… a year full of days to do with what we choose, yes… choose!I think sometimes we forget that we really do get to choose how we spend our time. There will be some people who will be very happy with the choices they have made and starting their year off in their jobs, and others might be thinking, ‘Well actually, I am just caught up here now, in this business and in this job, in fact I really would like to be doing something else, but you know, I have to earn money, etc., etc., etc.” Well, whatever your story is, in the end the truth is that while you stay where you are, you really are consciously choosing to do so. The alternatives might not be easy or what you want either, but there are always alternatives. So, while you are where you are, let’s make sure we treat our time, and our job with the respect it deserves, because one thing is for sure you will not get that time spent back. Sometimes we get into the habit of treating time like we have forever. And I don’t mean to be depressing but we really don’t have forever and nobody knows how long time will be on our side. We so often treat our ‘stuff’ with more respect than our time. Let me explain… If someone was to try and steal your bag, I am betting you will fight for it. You will scream and chase and call us in and we will help. Because all your ‘stuff’ is in your bag, your money and cards and other stuff that we treat with such respect and want to protect and are so scared of losing. And yet we can always get more money, and more stuff, but time spent will never be returned. So,

let’s treat every day of this year with the respect that we so often treat our ‘stuff’ with because it truly does deserves it. And then we also often hear people saying at this time of year... “Well this year it will be MY year”... “Good Riddance to last year, I hope this one is better”.... “It must be my turn for a great year, 2019 you better deliver” Well the way I see it is that it will be a year like many other years; there will be good times and bad times, happy times and sad times. There will be challenges and celebrations, there will be clients who are happy and some who complain, there will be staff that are amazing and some that challenge you in all kinds of ways, there will be times the money will flow and times you wonder, where the hell did it go! There will be mistakes, failures and victories. Yes it will be another year of all that life is and then we will get to take the days, whatever they bring, be grateful we are here to live the day and then will CHOOSE how we deal with whatever the day brings... because we don’t just wait for great days to happen, we take the days and make them great. So 2019 is your year and it is my year... because as long as we are here to do the year then we are already winning! A new year is a little bit like ‘Pass the Parcel’. Take each day and unwrap it with enthusiasm and passion and positive expectation, sometimes you will get the big prize and it will be amazing

and other times you will get the booby prize and be challenged to find the gift in that… and then there will be times that there is no obvious prize and it feels a little like a day like any other and so you have a chance to take a break and cruise a little. And then one day we look back and realize the gift was never in the prizes but in simply being here to participate in this game that is life! Happy 2019... take the year and live it like you love it! Dance like you did when you were two, love like your heart will never break, serve others like it is there last day here, and shower each other in so much appreciation, sparkle and praise that people will start to wonder what you are on! High on life, high on the gift of a brand new year. And a sense of humour goes a long way to a healthy new year too. That is my focus this year, to nurture my sense of humour, to make others smile and laugh and to laugh easily and often. We just seem to have got all so serious and in this world of political correctness we have forgotten how to laugh, and wonder if we should laugh and in laughing will we offend somebody… I am not into humour that hurts either, but the world definitely needs to lighten up and find joy and laughter in everyday situations. So, lighten up, find laughter and live your year like you know how to use it! Sparkle on! Beauty Biz Year 12 Issue 1

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BUSINESS Timely was the g IWHICH ever did SALON SOFTWARE >

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mely.com to get started.

STEP 1 - WHAT DO YOU NEED EXACTLY? The right salon software will simplify your life and make running your business a breeze. It will run on your computer, laptop, tablet, and smartphone, no matter where you are, and be easy for both staff and clients to use. Some salon software solutions only do simple scheduling, while others have tons of bells and whistles you probably won’t use (but will still pay for). Most businesses need something in the middle that combines a flexible calendar with simple, yet powerful business tools like visual reporting and marketing. Jot down a list of your software needs, and compare it to what’s on offer.

STEP 2 - MAKING IT WORK Not all software will run on all devices, so it’s important you take this into account when looking at your options. Ask yourself: • Will my existing equipment (computer, barcode scanner, etc.) work with the new software I choose? • Is there an iPhone or Android app? Can we access the appointment calendar and other business information on our phones? • Will it work with my other business software like Afterpay, Xero, or Mailchimp?

STEP 3 - ASK AROUND Talk to others in the industry to get an idea of what’s already working for people. Read reviews, check social media accounts, and get an idea of how the company behind the salon software interacts with it’s users. Do they release features often? Is their customer support helpful and accessible? The best way to see if a piece of software is right for your business though, is to just give it a go. If there’s a free trial available, test out the software and get your staff’s opinions too. Ryan Baker is the CEO and co-founder of Timely Salon & Spa Software. Timely runs your whole business, from any of your devices. Easily manage your calendar, clients, staff, stock, reporting & more! Timely’s cloudbased salon software has all the timesaving tools you need to do better business. Timely is secure, reliable, and our friendly support team are always here to help. Choose the right salon software for your business. Visit www.gettimely/buyers-guide

“THE TIMELY TEAM WERE ABLE TO PROVIDE ANSWERS TO ALL OF MY QUESTIONS, FIND SOLUTIONS TO MY PROBLEMS, AND ACKNOWLEDGE THE CHALLENGES FACED BY A MULTI SITE OPERATOR” LEAH MILLER WAXED, MELBOURNE


Moving to Timely was the best thing I ever did I’m the least tech person ever, I basically hate computers. But moving to Timely was the best thing I ever did. I love that if I get stuck, I know their Support team are just a phone call or email away. All you have to do is say yes. — Jazz Pampling, Brow Artist

Say yes, and we’ll take care of the rest. Talk to us on (03) 8518 4957, or visit gettimely.com to get started.


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BUSINESS

GOODBYE 2018 & HELLO 2019 By Jay Chapman

As we usher 2018 out, and welcome 2019 in, it’s time to reflect on the highs, lows and inbetweens of the year. As you’re nailing down which juice cleanse to embrace, or wrestling with taking on either a vegan or a keto stint, take a moment to contemplate what happened in your business and what came from it. Here’s an action plan to help you achieve this. There is plenty of truth in the saying that failing to plan is planning to fail, so while you may be feeling pretty tuckered out after a big 2018, take a deep breath and box on. Think about what you can you draw on from both the successes and failures of last year and what changes you can implement in response. Take time to carefully analyse the successes, and review the changes based on them. If you’re an “out with the old, in with the new!” fan, I’d like to offer a cautionary word: don’t be too ruthless with wiping the slate clean. Pay homage to the past year by acknowledging and celebrating the wins, learn from your losses, reflect on every last thing you have accomplished, be it big or small. You’re a year older – make sure you’re a year wiser. I’m all for starting a new year fresh with a word, mantra or an affirmation that gives you focus, but too often these ‘resolutions’ actually fail to resolve. Try this on for size: dig deep, empty the ‘handbag’ on to the table and work through exactly what it is you’re going to put back in. Here are 12 questions for you to consider to help you achieve this, so get busy and bring the last 365 days to mind. 1. What was the single best thing that happened to you in 2018? 2. What was the biggest challenge and what was your learning from this? 3. What was an unexpected obstacle in business, and how could you prevent this from happening again? 4. Pick three words to describe this past year (be sensible). 5. Pick three words your team would use to describe this year (don’t ask them!!). 6. What was the best book you read this year (surely The Naked Salon by Lisa Conway?!). 7. Who were the top five people who inspired 70

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you this year, and why? 8. What was the best part of salon ownership in 2018? How can you repeat this? 9. What was the worst part of salon ownership in 2018? How can we prevent this? 10. What was your biggest distraction in 2018? (be honest). 11. What was the one action that allowed you to make the most advancement in business in 2018? 12. Now, what one sentence do you want stand by for 2019?

So I want you to have a think about a goal that you have, something that you want to change in your hair or beauty business, or in your life. Now that you have that goal in mind what is your internal thought process telling you? Do you instantly think of all the reasons why you can’t achieve this goal? Do you have a negative response or an icky feeling? Is it possible that you are not even sure where to start? Write down what you do know – why you should, will and can achieve this goal and what the very first action is to do this. Bet you feel better already!

Did you notice a pattern - was there a common denominator in both the highs and lows? Take a breath – was that common denominator you, the salon owner? Moving forward will only happen once you come to understand what it is that holds you back. I firmly believe that business – successful business! - is 80% mind-set. Right now is the time to get your head in the game and take 2019 by storm. Let’s make a start.

The most important question is, are you happy to have another 2018 all over again? If the answer is ‘no’, think very carefully about why. I am sure it’s based on you taking too much notice of the opinions and beliefs others held about you and/ or your business. These limitations that hold you back are not your own – give them back, fire them!

First up, we need to understand the concept of limiting beliefs, those little voices in our heads, the over-opinionated internal backchat that never ceases to ‘advise’ us on what we can and can’t do, say or be. I’m not talking about your conscience being your guide, I’m referring to those negative Nancy’s - the itty-bitty-shitty committee, which meets far too regularly and has too much self-imposed power. Want some good news? You can fire them. Just. Like. That. The trick is to recognise that you have these limiting beliefs which hold you back from moving forward, and then deal to them. For example, are you where you want to be from a financial perspective; is your business positioned where you really want it to be; are your relationships healthy? If you answer no, no and no, then you still have some firing to do and once you have, you will move forward.

For me, the biggest step forward was the people I chose to be around in 2018. They are people that have achieved what I want, that inspire me to be a better person and are positive influences in my life - both personally and in business. Go back to question 7. Are any of the people on your list currently nailing it in an area that you want to grow in? Choose success, choose happiness, choose abundance and choose to step your business up and out of your comfort zone in 2019. Let me share one of my all-time favourite quotes, by the magnificent Henry Ford: “Whether you think you can, or you can’t. You are exactly right”. Jay is a specialist ZING salon coach. For more salon wisdom, email ZING at jay@ zingcoach.com.au or visit the ZING website: www.thezingproject.com.au


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BUSINESS

POWERFUL TIPS FOR A

PERFECT SALON OR SPA CONSULTATION

Is persuading your salon team to up their game when it comes to client consultations like wading through honey? “My clients have been coming to the salon for years – I know what they want – they don’t want a consultation and frankly, I haven’t the time to do one.”Or perhaps… “Yep, of course, I always do one” Sound familiar? Thought they might.

UPGRADE YOUR TEAM’S CLIENT CONSULTATION SKILLS AND BOOST SALON PROFITS

I’m guessing you want your clients raving about your salon, re-booking in hoards, clamouring for appointments, recommending their friends and spending a small fortune on retail each salon visit. Cloud cuckoo land? No. Just persuade your team to do a winning consultation with every client, on every visit. Yes, it’s that simple. Terrific consultation skills 72

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will result in wowed clients, less complaints and glowing reviews. They are one of the best salon marketing tools you have.

CLIENT CONSULTATIONS ARE WIN-WIN FOR YOUR TEAM

It’s worth reminding your team why a consultation works for them. Not just for their client.An indepth consultation improves the chances of a client: • Feeling valued. • Recommending you to friends. • Rebooking as they leave.

• Booking an upgraded treatment next visit. • Buying a retail product. • Reducing the time between appointments. • Giving you a glowing online review. All of which, directly or indirectly, leads to more money in your team’s pockets. Not to mention, in your till. If your team skip the client consultation they increase the risk of the client walking out of your salon door feeling underwhelmed, disappointed and empty-handed.


CLIENT CONSULTATION TRAINING TIPS FOR YOUR TEAM

I like to start with an audit so I understand the current salon culture when it comes to consultations. So before any training I’d suggest you run a client questionnaire, observe your team at work and ask yourself: • Does every client receive a consultation every visit? • Are they asked about their last visit? • Are clients told about the products being used on their appointment today? • Do clients feel they receive advice on beauty care at home? • Does the client feel their problems and concerns are fully addressed? Now you’ve a better idea of how your beauty business is currently performing on consultations. When it comes to educating your team these are the main areas I’d look to cover:

“REWARD THOSE THERAPISTS WHO HAVE REACHED TARGET AND MENTOR THOSE WHO NEED TO BUILD MORE CONFIDENCE.” 1. LISTEN HARD. LEARN MUCH.

Use their language, not therapist jargon, to instantly reassure your client that you understand them. Your aim is to put them at ease and draw out their anxieties and concerns.

Be clear too about price in the consultation. Check your client is happy (especially if you’re up-selling) to prevent awkward situations when they come to pay.

Match the body posture of the person you’re talking to and the gestures they use. Again, by mirroring or matching them they will feel more comfortable and assured with you.

“I’m not sure” is a difficult little phrase in a client consultation.

And most of all use their name and smile.

3. THE RIGHT QUESTIONS FOR A CONSULTATION

A winning consultation begins with you getting to know all about your client. Don’t be too afraid (or too lazy) to ask wider and more personalised questions so you understand why they want things a certain way: time constraints, sports fanatic, fashion-lover, wears glasses? Ask open questions rather than closed ones to truly understand what makes your client tick. Open question: How do you feel about your skin’s condition? This type of question cannot be answered yes or no, but instead encourages your client to talk about their concerns and desires. Closed question: Do you like the way your skin looks around your eyes? This calls for a straight yes or no answer and doesn’t tempt the client to tell you more. You want to uncover what the client sees as her weaknesses and strengths, so you understand what to avoid. If a client tells you she loves a natural look then suggesting an HD Brows treatment may suddenly seem inappropriate and you can change tack.

It’s certainly not one to be relied on. Is the client really unsure or just being polite? Are there unanswered questions buzzing around her head which she’s embarrassed to ask? The impact on the price for example? Give her the time and space to ponder. Then run through your suggestion again. If it’s not a clear yes then leave it. Just make a note to raise it next time the client is in so you can answer any concerns or explore other alternatives.

6. CONSULTATIONS SELL SALON RETAIL

If you want your retail products to sell like hot cakes then consultations are the answer. By establishing the client’s concerns at the beginning of their visit you can then tailor the conversation throughout the service around how/what products will resolve their problems. Ask about their beauty care routine at home. This is your perfect opening to introduce retail recommendations.

7. ROLE PLAY BUILDS CONFIDENT CONSULTATIONS

I find role play is a powerful way to boost confidence in less self-assured therapists and stylists. It’s a case of practice makes perfect. Get the team to pair up and then run through different salon or clinic scenarios.

MEASURE AND REWARD

This is the very essence of a successful client consultation. You have two ears and one mouth. Use them in that proportion.

Asking questions allows you to stay in control of the consultation too, so unrealistic client expectations don’t arise.

As with all salon and spa marketing activity measure the effectiveness of your client consultation training and see what it’s adding to your bottom line.

Pin your ears back and really listen to what the client is telling you. And, just to be clear, thinking about the fact you’re running late and need to get them to the relax area is not listening.

A structured questionnaire or simple consultation checklist can help ease the pressure on your team, especially for spas and aesthetic clinics where health and safety and record keeping is crucial. Just remind your team to ask broader questions outside the questionnaire, otherwise it just comes over as a box ticking exercise to safeguard your back.

Compare your: • re-booking rate • retail sales per employee • average retail invoice • turnover • number of complaints • number of online reviews • average service invoice

4. UP SELL YOUR SALON SERVICES WITH CLIENT CONSULTATIONS

There are more ideas and tips on measuring your salon or spa’s performance in this blog post.

Listening to your client also means you avoid making assumptions. You’ve known your client for years so it’s easy to assume you know her and her concerns. But she may not have tried IPL or a CACI treatment in the past because she couldn’t afford it. Her circumstances may now have changed and you’re pushing at an open door. She now wants you to raise the options and discuss how you can help her achieve her goals.

2. SALON CONSULTATIONS BUILD TRUST AND CLIENT RELATIONSHIPS

Strong client relationships are built on mutual respect and trust. And body language is fundamental to creating trust. Always sit down for salon consultations. Why? Because if your client has to look up to you they may feel a tad intimidated. Those standing up always look more powerful to those sitting down. Sit on the same level. Not too close – you’ll invade their personal space. And avoid folded arms and legs.

Developing your team’s consultation skills enables them to add value for their client whilst up-selling services. Educate them to sow a seed. To suggest and explore options. If a client always just books an eyebrow wax, ask what her thoughts are on her skin condition. See where this leads, then offer your thoughts, ideas and suggestions. Try introducing a different means of communication with, “Let me show you what I mean…”

5. CHECK, CHECK AND CHECK AGAIN

Reward those therapists who have reached target and mentor those who need to build more confidence. I prefer to reward those who have seen the greatest percentage gain as this gives more junior and less experienced employees an opportunity to shine. Just remember: A client consultation handled brilliantly is salon marketing gold. Contributed by Lockhart Meyer Salon Marketing, hair and beauty marketing specialists. They offer a range of services from digital and marketing to PR. www. lockhart-meyer.co.uk

The consultation is the time to check you and your client are both 100% clear about what you are going to do. Beauty Biz Year 12 Issue 1

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BUSINESS

RUNNING OR STARTING A SALON IN 2019? HERE’S WHY YOU SHOULD DITCH CASH

By Ben Pfisterer

So you’ve decided to either venture out on your own and start a salon this year or you are already in business for yourself. Along with any monetary success you might achieve, being in business for yourself comes with great personal rewards.

The hairdressing and beauty services industry is in good health it seems. Industry revenue is expected to increase at an annualised 0.8% over the five years through 2018-19, to $6.5 billion, with new markets, a growing population, an increasing trend of male grooming, and projected increases in household discretionary income having all aided the sector’s growth.* When you ask any small business owner what their number one business challenge is, you’re likely to get the same answer nine times out of ten: getting paid. This makes choosing a pointof-sale system, and the types of payments you are going to accept, some of the most important business decisions you will make. Australia is rapidly heading towards being a cashless society and the sooner businesses ditch cash, the better off they’ll be. Here are three reasons why this makes sense.

CONSUMERS DON’T LIKE CASH

A 2018 report released by Square highlights that 81 per cent of Australians now prefer cashless forms of payment, and one in three are actually card-only shoppers who no longer carry any cash at all**. This consumer preference for card payments does not come as a surprise when you consider that the average Aussie is only carrying around $50 in their wallet at any moment. Even the recent removal of ATM fees by our big banks hasn’t seemed to sway consumers back towards cash, with the same research revealing 2.5 million Australians reported they hadn’t withdrawn money in at least four weeks, and a further 2.3 million stating they couldn’t remember the last time they even visited an ATM.

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CASH HAS A COST TOO

One of the biggest myths that needs to be debunked in the business world is the very real cost of accepting cash payments. The time it takes business owners and staff to have cash ready for trading, prepare daily tills, handle cash transactions, reconcile books and deposit cash each day, can quickly add up. In 2018, SMBs were wasting an average of 216 hours per year (that’s almost 29 working days) handling, counting and banking cash**. That’s a huge cost when we consider that the minimum wage for an Australian worker is just over $18, so we could say that managing cash is costing the Australian SMB sector a minimum of $8.7 billion in annual staff wages. This is a cost that SMB owners could instead be using to hire more staff, serve their customers better, diversify their product and service offering, or even invest in an integrated digital payments system that will refine their business processes and boost their bottom line. Just like renting a business space or hiring employees, payments are a normal operational cost that should be accounted for — and that includes cash too. Many people think of cash as being cheaper and easier because there’s effectively no direct charge to them to accept it, therefore it must be free. This is simply not true, the fact is that cash has a very real cost to every business owner.

CASH IS INEFFICIENT

There are many benefits to gain from accepting cards or digital payments in your business, including speed of use; no double-handling; no recording errors; seamless integration to your banking and accounting software; plus a great record of customer data. These are all advantages that you lose when you’re dealing with cash.

For example, cash is anonymous, which is useful in some contexts but not when it comes to capturing all valuable customer data, such as spending habits or preferences that enable business owners to provide an improved or personalised purchase experience. Sure, if you’re using a decent point-of-sale system you can still record cash spending and hope that it’s manually entered correctly by your employees, but what about the customer profile? If gathering customer insights is important for your business, as it is many, then accepting cash becomes useless to you because it doesn’t generate this type of information without you manually chasing it. The fact is that digital payments are now a simpler, faster, safer and more intelligent way to pay and get paid. It won’t be long until we are saying farewell to cash for good. My advice is to make sure you’re ahead of the curve when that happens. References *Ibisworld.com.au **Squareup.com

Ben Pfisterer, is the Australian Country Manager and Head of APAC for Square. Square, Inc. (NYSE:SQ) creates tools that help sellers start, run, and grow their businesses. Square enables sellers to accept card payments and also provides reporting and analytics, next-day settlement, and dispute management. Square’s free pointof-sale software and other business services help sellers manage inventory, locations, and employees; engage customers; and grow sales. Square was founded in 2009 and is headquartered in San Francisco, with offices in the United States, Canada, Japan, Australia, Ireland, and the UK.


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Profile for Mocha Publishing

Beautybiz year 11 issue 1  

Beauty Biz provides comprehensive information to the Beauty Industry on a regular basis. It is written for today’s salon and spa owners and...

Beautybiz year 11 issue 1  

Beauty Biz provides comprehensive information to the Beauty Industry on a regular basis. It is written for today’s salon and spa owners and...