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FEATURE
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to explain that. We’ve been in China for close to 15 years and I’ve been through a series of terrible distributors. We finally ended up with one that was great. When she took it over, she knew that she had to invest quite a lot of money and reset a lot of things, but the fact that there were so many of the original hardcore doctors and therapists still interested and wanting to work with DMK after all these years – even after all the goof-ups and crazy antics that the distributors were doing - it’s survived! And that’s hard to do in a country like China that is all about mass sales and knock-offs of everything – and why did it survive because education is our number one, first and foremost must have. We just don’t take on anybody. I know Daniel Dickson and the Aussie team have moved away from several clinics over the years that were just doing it wrong. For most companies, it’s the bottom line and they’ll suffer through all kinds of misrepresentation of their product as long as that place is still buying a few things. They don’t think of what’s out there and what lives are being changed. And we really do care and I’m not just saying that as a buzzword. When something does go as well as we thought it would we get very sad and we bend over backwards to turn it around. And we usually do turn it around. I think it’s our professionalism, the education and the obvious results are the key as to why we’ve lasted so long. When asked whether there are any competitors that are doing things well. I can’t answer that because to be honest I’ve not seen it. If I see a company doing something that was really good – I would say it. Why not, it’s a big enough world and I’d love the challenge, but I haven’t seen anything yet.
WE DON’T CHANGE OR FOLLOW TRENDS?
I may change the tools, but the concept remains the same. It’s not about individual products. I often get feedback about specific products, but for me the products are not that important, as they are simply tools to deliver on the concept. The concept of REMOVE, REBUILD, PROTECT & MAINTAIN has remained consistent for over 40 years. It’s a four-tiered concept and in between those four categories there is a great number of treatments and approaches that are all as diverse as stars in any sky. Mrs Jones in NSW that has the same problem as Mrs Smith in Adelaide may have a slightly different protocol to do at home because she’s got specific needs. We address individual needs on a prescriptive basis. The only thing that we’ve done that would be available as a range to people regardless of their condition would be the luxury line.
WHY DID YOU CREATE ENZYME THERAPY, AND WHAT WAS YOUR PROCESS BEHIND ITS DEVELOPMENT?
(chuckles) You’re asking me to go back over almost 50 years of memory and I’m 74 years old! It was a journey that evolved by its own self. There was no plan. In the early days, I’d travel around the globe with my little kit bag full 12
Beauty Biz Year 10 Issue 6
of slides, a clacking carousel and a flip-chart to draw chemistry and schematics on and l would lecture to audiences in Grainne Hall in the Irish countryside, at the Royal Academy of Medicine in London and all kinds of diverse audiences, including a faith healing church once! And it just evolved. As each type of problem would come up in the skin, each type of anomaly, each person suffering with something that would present itself - we would work at it until we got them into remission. It’s all about homeostasis. So, there was no definitive plan.
WITH THE BENEFIT OF HINDSIGHT, PERHAPS I WOULD HAVE CALLED IT SOMETHING DIFFERENT, BECAUSE
a lot of people think that when we talk enzyme that the whole thing that we put on the face is nothing but enzymes and it’s not. There is one of our products that has just a little tiny bit to mix together and that we use for a specific purpose. But what we are really doing with DMK’s Enzyme treatment is to create activity within the enzymes of the skin itself, such as messenger enzymes to send signals across the cell membranes to signal them to wake up and get working whereas before they were sluggish – and you can see it in the face. It stimulates the skin to get back to a healthier and functioning state. So, I’ve had a bit of a chuckle over the years, when certain other companies were pouring over our ingredients and manuals desperate to discover the enzymes in our wonderful masques. And of course, there are none. You can read that on the labels as each countries regulations and standards demand - so there are no secrets, and perhaps I should have called it something else, but it’s too late, and DMK’s Enzyme Therapy is now named as we know it. To find out more about DMK and how they can support your business here in Australia please contact: Ph: 1300 00SKIN Email: sales@danne.com.au Website: www.dannemking.com.au
A HISTORICAL LOOK AT THE INCREDIBLE LIFE OF DANNÉ MONTAGUE-KING 1960s Vitamin C Therapy for collagen in skin. 1970s Enzyme Therapy for skin and muscle tightening. 1980s Glycosylation and cross-linked wrinkle treatments. Hyper-pigmentation treatments with no bleaching. 2000s Board member of the Facing Forward Foundation. - Recognized as industry pioneer by Dermascope magazine. - Formed partnership with the Harvey Milk Foundation. - Opened the DMK Beverly Hills clinic for pre and post-operative work. - Launched DMK Cosmetic Foundations, specialising in silicone base - corrective make-up 2010s Danné is awarded Legend of the Year by Aesthetics International Association. - Danné features on the cover of Dermascope and Spa Management magazine recognised as industry pioneer. - Klear Collection Acne launch (paraben, sulphate and benzoyl peroxide FREE acne range). 2012 DMK Limited launch, Danné becomes Global Ambassador of the Harvey Milk Foundation. 2015 Aesthetician’s Choice Award: DD Vitamin C/ Acu Moist/Body Sculpting 2016 Aesthetician’s Choice Award: DD Vitamin C/ Super Serum/Transgenesis 2016 The Skin Games International Danné wins the Game Changer Award. 2017 Aesthetician’s Choice Award: Enzyme Masque #1/Body Sculpting 2017 The Skin Games International Danné wins the Expert Panel Award.