EOL launched U:ME to the UK market – a new brand of speciality cooking oils.
Trex remains an icon of British home baking.
Launched in April 2020, the range meets consumer demand for delicious blends and sprays which have clear guidance for home cooks on how and when to use them.
Growing +15.7% in the L52W1as consumers bake more during the pandemic. First launched in the 1930s as a dairy-free alternative to butter, it continues to provide a solution for dairy free baking and cooking.
The range includes oils for frying through to drizzling to demystify the question of ‘what oil should I use to really make that dish sing’. To disrupt a functional fixture, the bright on-pack colour paired with delicious food photography, challenges the ‘norms’ found in the category. The partnership with Masterchef finalists, Billy and Jack, brings to life the purpose of inspiring confidence in the kitchen, and is the ideal way to grow brand awareness in the UK market. With a strong innovation pipeline, it has the potential to expand in to further categories – all working to inspire confidence in the kitchen.
Given that it has no water, consumers can use 20% less than when using butter! 1. Kantar World Panel. 9th Aug 20. Value Growth Total Market White Fats.
Flora is a highly recognisable food brand – with its heritage in chilled spreads. As 100% sunflower oil, Flora is the only sunflower brand to drive value into the oil category. Flora and the sunflower device are registered trademarks of Upfield and are sold under license.
Mazola has both a corn oil and rapeseed oil, both sourced from specially selected farms to give a high quality range of pure oils.
Olivio offers consumers a touch of the Mediterranean. Olivio is made from a blend of vegetable oil with 15% pure olive oil. Olivio is a registered trademark of Upfield, and is packed under license.
Mazola is very active on social media with channels on YouTube and Pinterest
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