54 - CROSSE AND BLACKWELL

Field to bowl goodnessField to goodness Field to bowl goodness

WE BELIEVE OUR BEANS ARE THE BEST.

We’ve challenged the nation’s other beans in blind taste tests. Consumers prefer Branston.

The Branston Bean challenge will continue - where we challenge the nation’s other beans in blind taste tests. We’re confident that consumers will once again prefer the rich, thick tomatoey taste of Branston beans.

During 2020, Branston worked closely with social media influencers to create new recipes where Branston beans are the star.

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ARE THE OTHER BEANS TOAST?

BRANSTON RECENTLY (2019) LAUNCHED A NEW VEGETARIAN SAUSAGE.

Branston ® is a registered trademark of Mizkan Euro Limited and used under licence. Branston ® is one of the UK’s most iconic food brands and has been a firm favourite with consumers since 1922.

ARE THE OTHER BEANS TOAST?

SECTION SIX OUR FAMILY OF BRANDS

LOVE CANNED FOOD FESTIVAL

In August 2020 a host of top chefs, well-known foodies and wellness experts teamed up to talk all things canned. Our Love Canned Food ambassador Phil Vickery spoke with Oli Mannion about their shared appreciate of canned food while Lily Soutter and Mira Manek shared amazing tips on how canned food can be eaten as part of a balanced diet. And MOB Kitchen made quick, and irresistible, Baked Bean Tacos. The festival was THE place for can-spiration.

Branston Beans is proud to be part of the Loved Canned Food initiative. During the COVID-19 pandemic, we teamed up with other Princes brands to provide a Family Essentials Box, delivered straight to our consumers’ doors.

As part of the Love Canned Food Festival we partnered with FareShare to raise money to help support the work which they undertake. We were able to donate £20k as a result of the activity.

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We aim to show just how versatile (canned) peas can be.

Consumer shopping habits changed in the outbreak of Covid-19 in 2020. Canned foods became much more popular as consumers look for healthy, quality, nutritious foods to stay safe in your cupboards and avoid many trips to the shops.

Batchelors Peas have led the way in meeting that demand, making peas the celebratory centre of the plate in 2020, rather than veg on the side. As consumers continue to show interest in vegan and veggie food, we developed an #insPEArational range of recipes to celebrate peas: from marrorwfat pea and ham soup, to mushy peas hummus / fritters.

Brighten up your plate

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The launch of our Instagram page @ Batchelorspeas has enabled us to connect with a younger audience and share innovative recipe ideas.

Batchelors Peas has been a leader in canned peas for over 100 years, since its founding by William Batchelor and innovation and expansion under his daughter Ella.

In 2021 we will partner with England Rugby League’s Super League and the England team for the 6th consecutive year.

Farrows Marrowfat Peas have been Britishgrown and packed since 1929. They’re grown and packed with care to bring you the tastiest Marrowfats you can put on your plate. Fantastic with fish and chips, perfect with pies and you haven’t had proper pea and ham soup until you’ve had it with Farrow’s.

Half a can makes up one portion towards your 5-a-day. Farrows peas have been part of Princes since 2011.

All our peas are grown and harvested in the UK

The Jucee brand of Squash and Juice remains a firm favourite with shoppers and is available in Iceland, discounters and wholesale retailers with the brand being the second biggest in the wholesale sector of the Squash market.

Jucee has now successfully launched into the Chilled Juice market which is a great addition to the longstanding ambient Juice and Lunchbox categories. The expanded range includes a choice of no added sugar flavours all of which are made from real fruit and has the added benefit of no artificial colour or flavours.

Jucee Squash retains its market position as a good quality and value alternative to the brand leader.