62 - CRISP ‘N’ DRY, TREX, FLORA, MAZOLA, U:ME

EOL launched U:ME to the UK

market – a new brand of speciality cooking oils.

Launched in April 2020, the range meets consumer demand for delicious blends and sprays which have clear guidance for home cooks on how and when to use them.

The range includes oils for frying through to drizzling to demystify the question of ‘what oil should I use to really make that dish sing’.

To disrupt a functional fixture, the bright on-pack colour paired with delicious food photography, challenges the ‘norms’ found in the category.

The partnership with Masterchef finalists, Billy and Jack, brings to life the purpose of inspiring confidence in the kitchen, and is the ideal way to grow brand awareness in the UK market.

With a strong innovation pipeline, it has the potential to expand in to further categories – all working to inspire confidence in the kitchen.

Flora is a highly

recognisable food brand

– with its heritage in chilled spreads. As 100% sunflower oil, Flora is the only sunflower brand to drive value into the oil category. Flora and the sunflower device are registered trademarks of Upfield and are sold under license.

Mazola has both a corn

oil and rapeseed oil,

both sourced from specially selected farms to give a high quality range of pure oils.

Mazola is very active on social media with channels on YouTube and Pinterest

Trex remains an icon

of British home baking.

Growing +15.7% in the L52W1as consumers bake more during the pandemic. First launched in the 1930s as a dairy-free alternative to butter, it continues to provide a solution for dairy free baking and cooking.

Given that it has no water, consumers can use 20% less than when using butter! 1. Kantar World Panel. 9th Aug 20. Value Growth Total Market White Fats.

Olivio offers consumers

a touch of the Mediterranean.

Olivio is made from a blend of vegetable oil with 15% pure olive oil. Olivio is a registered trademark of Upfield, and is packed under license.

The Wielkopolski brand was launched in October 2010 and has become one of the most recognisable in Poland’s edible oils category, improving its market share and brand awareness every year. This progress is driven by the quality of the product, which offers consumers quality cooking oil that they trust to bring out the best in their dishes.

Some of these dishes are inspired by our brand ambassador, Polish Master Chef Winner Damian Kordas. He and his grandma Fela, feature heavily in our in-store and social media campaigns, inspiring people to cook and experiment in their kitchen.

At the beginning of 2019 Wielkopolski launched its first mayonnaise made from first press rapeseed oil. In 2020 the product was relaunched in two sizes: 310ml and XXL490ml.

A sustainability drive has been begun, starting with a new bottle design using 51% recycled plastic content - with an aspiration to transition to a 100% recycled material bottle as soon as possible.

Summer 2020 saw a new social media campaign with introduction of Chabot for Wielkopolski messenger and a Crossword puzzle campaign contest. Almost 7000 people took part, which was a successful outcome. Additionally, the Wielkopolski Lottery is running until January 2021 with cash prizes or three cars for the whole period of the lottery - one car per month.

The brand’s long-term success is driven by the supply of premium quality fish combined with imaginative marketing - alongside innovations in flavours and packaging to keep in tune with consumers’ tastes.

Combining quality, convenience and value, the range includes canned tuna and mackerel. Vier Diamanten’s loyal customer base gives it a strong platform to grow through new product innovations. Its website is packed with recipe inspiration to expand usage and new flavours of tuna based recipes have been added to the range. The range offers products in different pack sizes and in various formats such as tuna in sunflower oil, in brine, olive oil and in a piquant salsa. The brand echoes the wider group commitment to sustainability. Vier Diamanten aims to source its Skipjack Tuna from Marine Stewardship Council (MSC) certified fisheries or those that are actively involved in Fishery Improvement Projects (FIPs) with the aim of achieving MSC certification.

Vier Diamanten has been one of Austria’s most popular canned tuna brands since 1963, a position it is well placed to hold on to.

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Vier Diamanten has been one of Austria’s most popular canned tuna brands since 1963, a position it is well placed to hold

GROUP HEAD OFFICE (UK)

Princes Ltd Royal Liver Building Pier Head Liverpool L3 1NX UK

CONTINENTAL EUROPE HEAD OFFICE

Princes Foods BV Boompjes 40 PO Box 19157 3001 BD Rotterdam Netherlands

POLAND OFFICE

Princes Polska Warsaw Metropolitan Pl. Piłsudskiego 3 00-078 Warszawa Polska

ITALY OFFICE

Princes Industrie Alimentari S.r.L (PIA), Zona Industriale Localita Incoronata 71121 Foggia (FG) Italy

FRANCE OFFICE

Princes France 3 Avenue Hoche 75008 Paris France

MAURITIUS OFFICE

Princes Tuna (Mauritius) Limited, PO Box 131, New Trunk Road, Riche Terre, Port Louis, Republic of Mauritius

www.princesgroup.com