At Pride & Polish, drivers go beyond the road to show their craftsmanship and personality.
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PRIMEINC.COM
MARKETING COMMUNICATIONS MANAGER
Clayton Brown
RECRUITMENT MARKETING MANAGER
Mitchell Coiner
MEDIA & ONBOARDING MANAGER
Jamie Miller
KATIE POLLOCK ESTES Editorial Director
JORDAN BLOMQUIST Editor
ELISABETH ANDERSON Art Director
JAMIE THOMAS Digital Editor
SARAH PATTON Creative Director
BRANDON ALMS Senior Photographer & Designer
KATY ST. CLAIR Photographer & Designer
CONTRIBUTORS
Karly Balslew, Mary Ellen Chiles, Juliana Goodwin, Sonia Guzman, Jennifer Johnmeyer, Megan Price
LOGAN AGUIRRE Publisher
MEGAN JOHNSON VP of Custom Publishing
GARY WHITAKER Founder
JOAN WHITAKER Founder
& Polish.
These driver duos prove that life on the road can be shared, making the highway feel like home.
Trucks, talent and tons of pride. Prime drivers across the country go all out to compete, impress and inspire at the annual Pride & Polish event
Jeff Ayers has spent 35 years and 5 million miles proving that consistency is what keeps the wheels turning.
Every day brings new challenges, but Mike Evans meets them head-on to keep trucks moving and drivers on schedule.
At Prime, health and movement are built into the culture, proving that even small daily steps can make a big difference.
Don’t let winter catch you off guard. Prime experts explain how drivers can tackle snow, ice and cold with the right prep.
Prime drivers are learning that being a great family member doesn’t stop at the truck door, thanks to Good Dads programs and resources.
Photos by Katy St. Clair and courtesy Prime Inc, Mike Evans, Ardus and Sam Veillon
THE LOW DOWN
This year marks a special milestone for us as we celebrate the 10th anniversary of Prime Ways magazine! This publication has become a cherished tradition, telling the vibrant stories of Prime, our incredible associates and the heartbeat of our company. Whether you’re behind the wheel or supporting our operations, Prime Ways captures the essence of who we are with engaging tales of our people, their successes and unique features that make our community so special. It’s written to be enjoyed by everyone—no need to be a “gear head” to appreciate the pride and passion that shine through every page. In this milestone edition, we’re thrilled to highlight our Pride & Polish winners from each picnic. These working trucks, polished to perfection, look like showpieces, reecting the hard work and true dedi-
cation of our drivers who elevate their craft to an art form.
We’re also excited to share stories of families hitting the road together, forging unforgettable bonds while exploring America’s highways. These journeys remind us of the unique connections we build at Prime, both on and off the road. As we head into the holiday season, I want to thank each of you for your commitment to Prime and for making our company a family. Please stay safe out there, take care of one another, and let’s keep the Prime spirit strong as we close out this remarkable year.
Robert Low Prime Inc., CEO & Founder
Follow along with Prime events, driver photos and much more with Prime ’ s social media.
ENDLESS ROADS AHEAD
For 35 years, Jeff Ayers has navigated highways and byways with steady hands, earning Prime’s 5 Million Mile Award while balancing life on and off the road.
BY MEGAN PRICE
When you ask eff Ayers how he got into trucking, he simply says, “It was kind of what I fell into.” Long before he became a mainstay in the Prime eet, a teenage Ayers would spend summers riding along with his uncle, who was a cattle dealer, eventually taking the wheel on back roads and learning the rhythms of being a driver. After high school, he worked for United Van Lines as a laborer, then began driving their straight trucks. Stints with National Freight and later Transcontinental Refrigerated Lines (TRL) followed until Prime acquired TRL, bringing Ayers into its fold. “Prime bought the company I was working for, but they honored my 18 years that I had at TRL,” he explains.
Now, approaching an extraordinary 5 million miles logged and celebrating 35 years at the company, Ayers is far from a fame seeker. “I’m not really good with the whole spotlight thing,” he admits. “I go to work every day, and I do my job, and next thing you know, here we are.”
That consistency is rooted in a strong core value Ayers has carried throughout his career, one built on a steady work ethic and a commitment to showing up every day rather than job hopping. Over the past 45 years, he has worked for only three companies, with Prime being the final and longest chapter.
Ayers’ approach to the road is straightforward: show up, know the truck, know the routes and keep common sense at the forefront. He describes his method in simple terms. “I come out here and try to
do my job every day, one day at a time,” he says. “You don’t get here because of the technology. In my mind, you get here because of knowing how to do the job, knowing how to drive the truck, knowing how to get it down the road.”
Ayers is also re ective about the industry’s changes over the years. When he started, he was part of a smaller operation where everyone knew each other’s names. Over time, more drivers came on board and technology became a bigger part of the job. While those changes have required adjustments, Ayers has done his best to take them in stride. His role as an owner-operator has given him a sense of responsibility and pride, and he continues to value the opportunities Prime provides to drivers like him.
Outside of trucking, Ayers leads a life that is just as full as his days on the road. He and his wife manage a small farm, raising cattle and hundreds of chickens, while also maintaining their household. Between running the farm and doing their full-time jobs, Ayers and his wife don't have room for a lot of time to relax. The couple balances farm chores with family obligations, including three grown children, all while keeping Ayers primarily home on weekends. Even now, he is intentional about carving out space for family, even if downtime is scarce.
Ayers’ story is one of humble perseverance. He didn’t plan to amass millions of miles or celebrate decades at a single company. Instead, he chose a career he loved (or perhaps one that chose him) and applied himself with diligence and integrity every day. Through technological challenges, corporate growth and personal responsibilities, he has remained committed, adaptable and grounded.
As Ayers approaches this milestone, it’s clear that his legacy extends beyond the numbers. For 35 years, he has been a steadfast presence in the trucking world, and for those who know him, the 5 million miles is a natural re ection of a life spent doing what he does best: driving, working and quietly earning the respect of everyone he meets along the way.
Je Ayers’ family surprised him at Prime’s 5 Million Mile dinner.
Je Ayers was presented his awards at the 5 Million Mile dinner.
FROM SOLDIER TO DRIVER
How Ryan Gordon shifted from Army life to life behind the wheel—and is thriving.
BY JULIANA GOODWIN
Ryan Gordon enlisted in the Army at 18 and spent the next decade serving around the world in South Korea, Germany, Iraq, Kuwait, Hungary and Texas. He rose to the rank of non-commissioned officer and trained fellow service members.
In 2020, he decided he wanted to get his CDL after leaving the military. With four years still left on his contract, he had to wait.
After leaving the Army, he researched companies and came across Prime Inc. He called them on a Wednesday and was told he could start training the following Monday, which sealed the deal. Other companies said he’d have to wait weeks or months, and Gordon was ready to get to work. “It was one of the best decisions I ever made,” he says. “It’s
a great company to work for. They’ve been voted one of the best eets to drive for over the past 10 years. That says a lot. Prime is for their drivers. They look after you.”
Gordon was attracted to truck driving because of the pay, but he also liked the entrepreneurial side of it and the idea of running his own business. His father was a truck driver his entire life, and Gordon liked the idea of following in his footsteps.
Initially, it was a culture shock. In the Army, he was always around people, but on the road, he was suddenly ying solo. Still, Gordon learned to embrace his alone time. It gave him time to brainstorm and figure things out.
In the military, he had to ask permission for time off when needed and could possibly be denied, but at Prime, he has
the freedom to take time off whenever he needs. “They don’t hover over me,” Gordon says. “Prime has spoiled me in a good way. I feel as if I went to another company, I’d eventually find my way back to Prime. The military was very uptight. Prime taught me how to relax and breathe a little.”
It hasn’t all been different. ne way Prime is similar to the military is that they are both highly organized. “Prime covers all bases,” Gordon says. “Organization and precision are at the forefront of what they represent.”
But the best part about his job is that it allows him to travel. “That is the part I love the most,” Gordon says. “I get to see a lot of beautiful places and do a lot of fun things during my downtime. There is truly more to this nation than what meets the eye.”
Gordon’s favorite states to explore are Florida and Texas. Along the way, he catches up with old friends and family. He has relatives in Texas, Georgia and Alabama and on the East oast. “A benefit of being in the military is that I have friends in a lot of different states,” Gordon says. “From time to time, I get a chance to stop and see them. I was graced with an opportunity to see a friend last week that I had not seen in 10 years, and I wouldn’t have had the chance if I was not driving. Even if we get together and only have lunch, I’m still grateful to network with old friends.”
Although he’s been with the company just one year, he is already a semifinalist for the Transition Trucking Award. This nationwide award recognizes veterans who have successfully transitioned from military service to thriving in the trucking industry.
Gordon learned about the award from his trainer at Prime and decided to enter. He was surprised but thrilled to make the finals. “Honestly, I wasn’t very confident in the beginning, but making it to the semifinals is truly an honor,” Gordon says. “I’m going to put my best foot forward to win. If I don’t win, I am still very grateful to have made it this far.”
Photo courtesy Ryan Gordon
PAVING THE ROAD AHEAD
The new Highway Diamond Committee held its first meeting in October to give female Prime associates a platform for their voices.
BY KARLY BALSLEW
The Highway Diamond Committee was created out of a powerful source of inspiration: Prime’s female drivers. Through thoughtful feedback from drivers and the Driver Advisory Board members, an empowering female-focused committee was created, explains Driver Liaison Brooke Phares.
“We hope to allow the female associates of Prime to have more of a voice within our company,” Phares says. “By sharing their ideas, struggles and knowledge with each other and allowing representatives to bring those back to the table to be able to make decisions.”
The committee, composed of female drivers and in-house associates, held its first meeting on ctober to outline
goals and define the committee structure. Applications will be accepted every year for new committee members, but Phares encourages all Prime’s female associates to share topics to be brought to the table at meetings.
The committee plans to meet twice a year and aims to be involved with planning the Highway Diamond Gala event. Phares emphasizes how this will help build a sense of community as well. She hopes members feel a sense of accomplishment and know that their voices are heard and valued.
“I’m looking forward to seeing this committee grow and develop into something our drivers and in-house associates really utilize to make their jobs easier and more fun!” Phares says.
KEEPING SPINES HAPPY
Prime offers a new subscription program to save money on chiropractor visits.
BY MARY ELLEN CHILES
Prime associates and drivers spend a lot of time sitting, which can lead to headaches, muscle tension and back pain. Now there’s a way to feel better for less.
Dr. Marcel Popa, DC, offers special pricing for Prime associates and their families at Happy Spine Chiropractic in the Millennium Building in Springfield, Missouri. A regular adjustment costs $30, while $40 or $50 per visit includes add-ons like electrical stimulation therapy and kinesio tape application.
The Monthly Maintenance program costs $5 a week and includes a monthly chiropractic appointment. Any extra visits that month are $30, with addons included. “If clients do their prepaid visit and then a week later, they do something in their back and they want to come in and get the whole package, they’re only going to spend $30 because they’re on the membership plan,” Popa explains.
Family members are eligible, too. “There used to be people who would swipe $50 every couple of weeks,” Popa says. “Now they sign up for a membership, and they’re probably saving 50 or 60 bucks a month. It’s been a win for everybody.”
The Highway Diamonds committee at their first meeting in October.
DRIVING CHANGE ABROAD
Yves Nzabinesha understands the educational insecurity that countless children face in his native land. He is working to change that.
BY JENNIFER JOHNMEYER
Prime Inc.’s Yves Nzabinesha has been quietly making a difference in the lives of children in both enya and Uganda.
A native of ongo, zabinesha sought refuge in airobi, enya, in for five years before migrating to the nited States in childhood with his uncle and an older brother. zabinesha attended high school and college in Iowa before coming to Springfield, Missouri, to get a DL and training. ow, he is a trainer with Prime.
However, family has always remained important to zabinesha, which led him to discover a greater need in enya. “It started with my big brother,” he says. “ hen we came here, we left my other big brother in airobi. In , fighting broke out in enya. e knew we couldn’t go back home because there was war. e saw a lot of refugees
coming out of enya, and so many kids out of school. The education system is different there than here. There are no electronics you have to carry a backpack full of books and notebooks. So many children don’t have the money to afford those supplies, and they also have to have a full uniform to go to school. They have to have a shirt, sweater, tie, shoes, socks. I thought, Let’s help them here.’”
hile he started with the goal of helping a small group of children, the word of zabinesha, mission uickly spread. “ e started with about -something kids,” he says. “A few months later, word had spread. All of a sudden, that number was over .”
ith a much greater need than originally anticipated, zabinesha and his family started asking others for help. “ e didn’t want them to stay on the street and be homeless,” he says. “In
, I went back to enya. My wife was helping, and three or four others.”
y , there were many more children in need, and then zabinesha received another call. “ e got a phone call from my brother in ganda, and he said this area has a lot of refugees and orphans, and they need a lot of help,” he says. “In anuary , we went there and found -something more kids. It started growing so big. There are a lot of ongo refugees, and so many people have lost parents. I can’t afford to help them all with my paycheck. e now have over kids, and I can’t do that by myself.”
zabinesha emphasizes that it doesn’t take much to help a child. “The dollar is more valuable there,” he says. “A few dollars can buy clothes, food, keep them from going to school with empty stomachs. I want to keep these kids out of the streets, so a little goes a long way.”
Photos courtesy Yves Nzabinesha
Yves Nzabinesha
HOW MIKE EVANS KEEPS PRIME ROLLING
A week in the life of the Pittston body shop manager who makes it his mission to get drivers back on the road.
BY JULIANA GOODWIN
Aweek in the life of Mike Evans requires both agility and exibility.
Evans is the body shop manager at Prime’s terminal in Pittston, Pennsylvania, and has been with the company since it ac uired T L in . Even with careful planning, each day brings new challenges, and he skillfully prioritizes to meet everyone’s needs— especially making sure truck drivers get back on the road uickly. “ very plan changes every day,” he says. “Some days are crazier than others, but we
constantly prioritize what needs to get done and go from there.”
His job is multifaceted. As a Pittsburgh, Pennsylvania, native, Evans comes from a trucking family. His grandfather was an independent driver for 42 years, and Evans would occasionally ride along. nowing that his grandfather raised five daughters while supporting the family inspired Evans to consider the industry himself.
He started as an over-the-road driver from 1999 to 2002, then decided to get off the road. He’s no stranger to hard
work his first job was at age , saving up for a pair of Nikes—and he’s worked ever since. “ e work for what we want,” he says. “ othing is free.”
CATALOGING IS A BIG PART OF THE JOB
Evans is responsible for photographing every truck that comes to the yard as a turn-in, L or sale prep.
An average of to trucks come through each year. vans must document all existing and new damage in the system. His top priority is getting drivers back on the road so they can return to work. henever possible, he works around their scheduled time off to help them avoid downtime.
JUGGLING MULTIPLE DUTIES
Evans works with Pedigree to prepare trucks for sale or lease. The body shop handles paint jobs, hood repairs and whatever else the truck needs before the next driver leases it.
The most common damage he sees happens at truck stops—a parked truck gets dinged or sideswiped by another driver. “ e have it done as uickly as possible,” vans says. He also orders parts for every truck and follows up to make sure everything is billed, sent to claims and paid.
CHALLENGES AND REWARDS
The toughest part of the job “Getting it all done when they need to have it done as uickly as possible,” vans says.
The most rewarding hen drivers thank him for helping them get back on the road. His work supports not only drivers but also the company as a whole. He values Prime’s culture of integrity, and that’s part of why he’s stayed. “I’m not a job hopper,” he says. “Prime has stayed true to those values, and that matters to me.”
For vans, Prime is also a family affair. His son works in the tire bay, his daughter worked with the company before heading to college, and his wife spent 12 years with Prime before retiring.
Mike Evans (far right) at the 10-year dinner.
FITNESS WOVEN INTO WORK
ro tre d ills underne th des s to o e ettle ell urls, ri e sso i tes pro e fitness isn t lo ed inside g It n sne right into the or d , one step, stret h or rep t ti e
BY SONIA GUZMAN
by
Photos
Katy St. Clair
By November, many of us are looking at our New Year’s resolutions in the rearview mirror. But at Prime Inc., fitness isn’t a once-a-year goal it’s a daily practice woven into the workplace. If you’re picturing a stuffy corporate gym, think again. Here, wellness looks like kettlebells by the keyboard, pickleball matches during lunch breaks and treadmills rolling uietly beneath desks.
“ e want health and wellness to feel exible and approachable,” says Colby Hughes, Prime’s Driver Health and Fitness Manager. “It’s about meeting people where they are and showing them there’s always a way to move.”
WORKOUTS AT WORKSTATIONS
Take Craig Stagner from the Tanker ash department. hile most people reach for a cup of coffee during the afternoon slump, Stagner reaches for his weights. He keeps workout equipment at his desk, turning downtime into workout time. “He says it’s the best use
of his time, and it leaves him with no excuses,” Hughes says.
He’s not alone. Several Prime associates have walking treadmills under their desks, strolling while answering emails or taking calls. thers opt for seated ellipticals or balance boards to stay engaged and energized throughout the day.
For those who prefer a little friendly competition, Prime hosts numerous wellness challenges each year, from walking mileage contests to calorie-burning battles. “It’s a way to spark movement in a fun, motivating way,” Hughes says.
A CULTURE OF HEALTH
Prime’s wellness culture starts at the top. Founder obert Low has long championed health as a core company value, encouraging associates and drivers alike to prioritize their fitness. Leaders across departments are encouraged to model that commitment by taking part in wellness programs, joining competitions and most importantly, making time for their own health.
“ hen leaders set the example, it creates a ripple effect,” Hughes explains. “Associates see that wellness isn’t just allowed it’s celebrated.”
That celebration is visible in the growing community of associates who play basketball or pickleball every week. A new walking trail at the Springfield, Missouri, terminal will add even more opportunities to move.
THE PAYOFF: MORE THAN MUSCLE
The benefits extend well beyond fitness. Hughes has seen associates who embrace movement experience boosts in energy, productivity and overall mood. “There also seems to be an open line of communication with these associates,” he says.
SMALL STEPS, BIG IMPACT
For readers ready to recreate their own workday wellness, Hughes has three simple tips:
Start small. “There’s a lot of power in one minute,” he says. “ uild from there.”
Find what you enjoy. hether it’s walking, stretching or strength work, anything is better than nothing.
Ask for help. Prime’s Driver Health and Fitness team is ready with resources and ideas.
Ultimately, Hughes hopes people rethink where and when wellness can happen. “ e creative and prioritize you,” he says. “Fitness doesn’t have to look the same for everyone. The key is making yourself a little better each day.”
p MUTED CANVAS
The only splash of color visible on the truck is the Lurch Fest logo, located on the cab extender on the driver’s side of the truck. It is accompanied by a code that links to the Lurch Fest Facebook page.
t AWARDS
Skidmore’s Lurch Fest truck won the People’s hoice award at the Pride and Polish event in August.
MORE FROM SKIDMORE
Skidmore, an avid Doctor ho fan, has a few trucks dedicated to the show and explains that ad olf Logistics is a reference from the series. His other designs include the eeping Angels, the Dalek and .
A KOOKY COOL RIDE
Daniel Skidmore’s Lurch Fest truck has won the hearts of the residents of Philippi, West Virginia.
BY KARLY BALSLEW
For the past five years in the uaint town of Philippi, est irginia, residents have gathered to celebrate the legacy of Ted assidy and his iconic role as the butler, Lurch, from The Addams Family. Daniel Skidmore, a Philippi native, decided that the eighth truck in his eet would be dedicated to Lurch Fest.
Live music, craft beer, food and Lurch merch take to the streets every August. Three years ago, Ted assidy’s son, Sean, started attending the fest to meet with fans and sign autographs. Skidmore’s truck was the centerpiece this year. A towering lifesized design of Lurch on the hood and his famous line, “ ou ang ” was impossible to miss. “Ted assidy was -foot- , and I thought it would be cool if when you open up the hood of the truck, the top of Lurch’s head was -foot- ,” Skidmore says. “It makes for a really neat photo opportunity.”
Gomez, Morticia and ousin Itt with the silhouette of the Addams’ mansion are displayed on the driver’s side of Skidmore’s truck. The other side re ects the same mansion silhouette with ednesday, Pugsley and ncle Fester. “People really love ncle Fester with the light bulb in his mouth and the fact that Lurch is life-sized,” Skidmore says.
Above the windshield is Thing doing his famous snap, accompanied by a sign reading, “ eware of the Thing.” Skidmore explains that between , and , people were in attendance for Lurch Fest, and the truck was admired from every angle. hile at Lurch Fest, Skidmore spoke with a board member for AddamsFest, a festival held in ew ersey to celebrate the cartoonist harles Addams, who created The Addams Family. They spoke about possibly displaying the truck at AddamsFest in a couple of years.
KEEP ON HAULING
Doug Tamm, who works in the road assist and tire department, shares advice on driving during the winter months.
BY MARY ELLEN CHILES
How can drivers prepare for cold weather throughout the year?
Doug Tamm: Run your bunk heaters each month to make sure they operate when you need them to in the wintertime, and make sure the APU is maintained. We don’t want the folks using space heaters in there.
What should drivers keep in their trucks during winter?
Make sure you have 911 anti-gel, tire chains and fuel filters. If you have a big freeze, they’re going to sell a lot of those fuel filters, so carrying your own typically helps you get your truck serviced more easily.
What about tires?
Air pressure is always a big one to check . If all six tires are PSI or lower, you could be losing up to 2% in fuel.
Does Prime offer winter prep maintenance?
e offer a winterization package where we check your batteries and bunk heater, drain air tanks and test the coolant freeze point. It takes about 90 minutes.
What about emergency kits?
We recommend that you take a survival kit with these things:
• Airline antifreeze
• Jump cables and a jump pack
• Ice scraper
• Extra wiper blades
• 2- to 4-pound sledge
• Key de-icer or torch lighter
• Cat litter
• Heavy sleeping bag/winter clothes
• Extra water/food
• Emergency blanket
Do you have any advice for new drivers heading into their rst winter season?
Make sure they’re prepared. If they’re not comfortable, we always tell them to stay in training for a little longer. We always want you to have a good winter of driving with some snow experience before you get out there on your own.
What’s the most important thing drivers should do before hitting the road in the winter?
Do a thorough pre-trip inspection to make sure nothing’s broken or hanging off the trailer. Make sure nobody has hit you and that you’re ready to operate. People have a tendency to let it slide, but it’s a required practice before every trip, and it can prevent a lot of breakdowns.
PRIME ROLLS OUT NEW CASCADIA
The new trucks are better than ever, thanks to technological updates.
BY MARY ELLEN CHILES
Fleet Maintenance Director Chris Holtmeyer says the company recently acquired its first of the new generation of Freightliner ascadias, and Prime Inc. will replace more vehicles as production ramps up. Here’s everything you need to know about the new ascadia’s features.
SAFETY
Freightliner rand Manager Fred Ligouri says the fifth generation has made updates to the Detroit Assurance Suite of Safety Systems. For example, previous versions offered an automatic braking system if the truck detected an object in its path. “ ow the system is actually reading what’s in the adjacent lane as well, and it can see around visible curves,” Ligouri says.
Drivers also have help in case of emergencies. “If a driver doesn’t provide input on the steering wheel within a set period of time,
the truck actually brings itself to a stop and engages ashers,” Ligouri says.
EFFICIENCY
The new trucks have better fuel economy, which adds up over long days of hauling. “Things like wheel well close outs, max aero bumper and redesigned hood shape all lend themselves to enhanced aerodynamic treatments that will deliver a fuel efficiency improvement of . ,” Ligouri says.
EASE OF MAINTENANCE
The Fifth Generation ascadia has a centralized air system for a simpler layout and easier troubleshooting. It also features an Intelligent raking ontrol System to reduce wear on brake pads. The new L D headlights feature impact-resistant covers that reduce the need for shop visits. Prime Tractor technicians will get extensive training on the safety and technological updates. “These
trucks have a new architecture that will reuire this ongoing training,” Holtmeyer says.
SAFETY FEATURES
etter tech makes for simpler stops. “ e’re getting signals to each of the wheels, so it makes for a smoother, more confident braking experience for the driver,” Ligouri says. The new generation truck also includes an electronic parking brake that sets when the driver exits the seat, opens the door at less than two miles per hour or turns off the ignition without setting the brake. “ oll-away mitigation is always a concern for eets and for their drivers,” Ligouri says. Delivering the reliability Prime values most is the goal. “A lot of those safety systems ensure that a truck gets a predictable expectation of fuel usage,” says Steve Silcox, orp. Marketing Manager at Premier Truck Group. “They’ve really done a lot of work with that.”
Chris Holtmeyer, Fleet Maintenance Director
The outward view from the fifth generation
The driver’s lounge in the Fifth Generation Freightliner
A Prime Freightliner Cascadia.
TWO FOR THE
From married pairs to a father-daughter duo, these drivers share the miles, the meals and the moments that make the highway feel like home.
BY MEGAN PRICE
DON & DOREEN COOK
Married long before they teamed up, Don and Doreen Cook divide the work and the miles with a rhythm that suits them both. “Don’s been doing it for 42 years, and I’ve been doing it for 14,” Doreen says. He retired after 25 years at Pepsi, joined Prime, then taught Doreen to drive.
Their first miles together were humbling and heartwarming. Doreen was nervous at the wheel, gripping it tightly while Don stayed patient and encouraging. They soon found their rhythm by keeping a steady routine, with Doreen driving during the day and Don taking over through the night, a balance that works well for them both.
The truck has become a tiny home, complete with a furry companion. Comfort comes from simple touches, like wall-to-wall carpet and homemade meals. “I have a refrigerator with a freezer, an electric skillet, a George Foreman grill, an Instant Pot and a tea kettle,” Doreen says. Keeping things neat is essential to a happy life in a confined space.
Connection is part of their routine, but Don and Doreen know when to step back. “We eat dinner together every night, but about every six weeks, we have to get out of the truck because we’ve been together too much,” Doreen says with a chuckle.
Her advice for teams is practical and kind Find a hobby to stay fulfilled. “Entertain yourself while waiting on a load or to deliver,” she says. “I crochet and knit, because it can’t just be a job. ou have to find the balance.”
Doreen is proud of the career she and Don share at Prime. “I won Highway Diamond of the Year last year,” she says. “I got my license through here, and I won’t go anywhere else.”
BILL & ANNE MARIE THOMAS
Bill Thomas and his daughter, Anne Marie, see team driving as both a career and a way to catch up on years of missed time. “I grew up with him being a truck driver,” Anne Marie says. “I was actually the first company kid who was allowed to ride along over the road every summer. I was a passenger when I was 7 or 8 years old.”
After earning her CDL at 21, Anne Marie returned to Prime to train under her father, who had mentored countless students over his career. “I was his last student,” she says. “Once I was done, we started teaming. We’ve been doing it for about a year and a half now.”
Their schedule is unique: Anne Marie drives from 2 p.m. to 2 a.m., and Bill takes over until 2 p.m. the next day. They make time for sit-down meals, often choosing Cracker Barrel or Olive Garden. “We always try to have at least one sit-down meal a day,” Anne Marie says. “It’s important to get out of the truck and walk around.”
Oldies classics are another joy for the two. “Dad will put on classic music like The Beatles, Elvis and Bread. I’ve really come to love it too,” Anne Marie says.
The two keep the living area comfortable and organized, with Anne Marie on the top bunk and Bill on the bottom. “We keep it pretty neutral,” Anne Marie says. “Dad has his cubby, I have mine, and we share the closet. We can both use the TV, PlayStation and the computer.”
Bill appreciates the bond they’ve formed on their drives. “It’s given us a chance to catch up,” he says. “I spent her whole life on the road, so this has let us get to know each other on a much deeper level.”
Photos courtesy Bill and Anne Marie Thomas
ARDUS & SAM VEILLON
Patience, planning and a little surprise timing turned the trucking life into a new chapter for Ardus and Sam Veillon.
Ardus first drove in the late s, but when their children were young, he stepped away to take a local job. He always planned to return once the kids were grown, and when their youngest turned , he told Sam he was ready to get back behind the wheel. Her response: “I want to come with you.”
Married for years, the couple took their first trip together on a delivery to ew rleans. The eillons have created routines that keep them grounded. They walk to miles a day, often hand-in-hand at truck stops, and pray at each meal. Ardus says those simple habits lower stress and help them feel connected even on tough days.
They also balance couples’ time with personal hobbies. Sam sends out dozens of postcards each week, while Ardus plays Xbox with his grandchildren almost nightly. They’ve also built a community through their YouTube channel, Cajun Couple Trucking.
For Ardus, having Sam along makes all the difference. “It lightens the mood,” he says. “It’s knowing I have someone here with me that sees what I’m going through, lives with what I’m going through, and honors those sacrifices.”
Asked to sum up their partnership in three words, Sam didn’t hesitate: “Best friends first.”
For all three teams, trucking is more than a job. It’s an experience, a lesson in patience and a lovely example of what can happen when you hit the road with someone you trust. The miles bring more than destinations. They bring connection, growth and irreplaceable memories along the way.
Photos courtesy Ardus and Sam Veillon
Photos courtesy Prime Inc.
Michael Bagzis' thirdplace winning truck in Springfield, Missouri.
POLISH, PRIDE, PERFECT RIDES
Every year, Pride & Polish brings sparkle, shine and community to Prime’s annual picnic. Meet this year’s winners and hear the strategies and stories behind their entries.
BY JENNIFER JOHNMEYER & JORDAN BLOMQUIST
Pride & Polish has been a long-standing annual competition at Prime Inc., bringing countless entries and stories to the spotlight each year. The event celebrates the creativity and craftsmanship of Prime’s drivers, who take great pride in owning and customizing their trucks with distinctive designs, graphics and personal touches. Drivers compete to see whose truck stands out the most, with multiple categories and winners recognized for different aspects of design and detail. When asked how that tradition was born, though, Prime’s Pam Linhart was less than sure. “I have asked around, and no one can remember when Pride & Polish started,” Linhart says. “I’ve been told that it came from friendly banter between drivers about whose truck had the best design and graphics.”
What is known, though, is the judging criteria. Each year, the judging panel is made up of three knowledgeable shop associates. They look at a range of areas, from paint and body to interior and undercarriage.
When judging the interior, the focus is on overall appearance and condition, cleanliness, seat and oors, use of colors, custom cabinetry and chrome.
The exterior judging casts a wider net. Judges look at the design’s originality, tastefulness and use of color as well as the finish and quality of detail work. They check the cleanliness of the undercarriage, condition of paint, appearance and cleanliness of tires, overall impression of the frame and custom accessories on the truck. The engine and compartment are examined along with lights, glass and mirrors. Finally, custom accessories are factored in, and the general overall appearance.
While the judges have plenty to keep them busy, the trucks in the People’s Choice category face a different kind of attention. Pride & Polish takes place during Prime’s annual picnic, an outdoor event where everyone can walk around and admire the vehicles up close. Each guest receives a ticket to cast their vote, and the truck that collects the most tickets earns the People’s Choice award.
This year, the Salt Lake City, Utah, event was August , the Springfield, Missouri, competition and picnic was held on September 1, and the Pittston, Pennsylvania, one was September 6. Prime Ways caught up with the winners of each and learned their strategies and motivators.
SPRINGFIELD, MISSOURI
First-place winner John Southard says his first year competing was well worth the effort. He spent nearly nine hours preparing his truck, carefully cleaning and detailing every inch. The design was a tribute to his sons, who both work in law enforcement. The support he received from coworkers and fellow drivers made the experience especially meaningful, reminding him why taking pride in his ride matters so much. “It felt good, all the cheers I got, all the in-house employees, all the other drivers telling me how beautiful it looked,” Southard says. “ hen you hear that, it makes everything worth it.”
Springfield’s Second-place winner Michael Mothershed credits his old-school aesthetic and spotless presentation for helping his truck stand out. He spent seven to eight hours preparing it, polishing every chrome detail to a mirror shine. orking in the hopper division means his truck often takes on tough conditions, but he takes pride in keeping it simple and clean, complete with classic stripes along the side. “I got third in the driving too, which was awesome,” he says.
Michael agzis competed for the third time this year, and his efforts like adding interior option upgrades and wrapping his truck in an American ag and military theme paid off when he won third place. The highlight of the competition for agzis was being recognized by his co-workers.
“It’s nice to see people smile and wave as they go by,” he says. “I was not expecting to walk away with another win since I had the same design. It was greatly appreciated ”
The People’s hoice Award winner Daniel Skidmore found his first year in the competition both validating and unforgettable. His entry, the Lurch Fest truck, paid tribute to actor Ted assidy, who shared Skidmore’s hometown. Among the many creative touches, his favorite detail was the towering -foot- depiction of Lurch under the hood. For Skidmore, designing and showcasing a truck that re ected his own personality was both humbling and deeply rewarding. “ hen you’re a lease operator or owner operator, and get to put you’ on a truck, people notice you,” he says.
PITTSTON, PENNSYLVANIA
Pittston’s first-place winner, oy owman, earned his second consecutive top finish after winning in Salt Lake the previous year. “ Scratchin’ Gears,’ so that’s incorporated on the side with artwork, and my logo is on the hood,” owman says. “I keep things functional and tidy, and I still spent a full day, sunup to sundown, working on it. veryone puts their blood, sweat and tears into it, so it’s awesome to win.”
For second-place winner Mathew Damm, his truck carried a deeply personal meaning. Damm is most proud of the front of his truck, where he’s added the words “ imberly lizabeth” on top of the sleeper
to honor his late wife, who passed away three years ago. The yellow Peterbilt truck features arolina blue details, his wife’s favorite color. The truck pays tribute to another loved one as well. “I have hloe Marie’ on the other side in memory of our granddaughter, who we lost years ago,” he says.
Third-place winner Andre Anderson says entering the competition for the first time was a rewarding experience. “I almost didn’t enter until they told me, Dre, you gotta bring your truck ’” he says. As a trainer, Anderson says it’s important to set a good example. Although his Peterbilt truck is simple, he says he always keeps
John Southard won first place in Springfield, Missouri.
First-place winner Roy Bowman in Pittston, Pennsylvania.
Matthew Damm took home second place in Pittston, Pennsylvania.
“It felt good, all the cheers I got, all the in-house employees, all the other drivers telling me how beautiful it looked.”
John Southard
it clean and polished. “It feels good to be recognized,” Anderson says.
Pittston’s People’s Choice Award winner Ryan Robinson’s design was a tribute to his late dog, Rigby. Robinson rescued Rigby from a kill shelter when he was 4 weeks old, and Rigby was always with him after that. The pair traveled together, visiting places like Bass Pro Shops and a dog park in Georgia—scenes that are portrayed on the hood and side of Robinson's truck. After a while, Rigby began to slow down, and Robinson learned his companion had brain cancer. “He died right before his 10th birthday,” Robinson says. “With this, it’s like he’s still here.”
SALT LAKE CITY, UTAH
With a truck that impressed judges and attendees alike, James Linn earned both first place and the People’s hoice Award at Pride & Polish. “To be honest, it feels great being a first-place winner,” Linn says. “I run with one of the cleanest trucks all year long, and I always keep the freight moving. That’s the motto: You call, we haul.”
Alex Holt walked away with second place at Prime’s Pride & Polish event. “The event allows me to showcase my clean, maintained equipment that shows my professionalism, not only as a trainer for Prime but on the road to potential new drivers and students looking forward to working with us,” Holt says.
Brent Newcomer earned third place, showcasing his dedication to keeping his truck in top shape. “I definitely take pride in what I do,” Newcomer says. “I’m a trainer, so I definitely have to make sure my truck is always clean and presentable, not only for my students but also for the training department if they ever want to come in.”
Alex Holt took second place at the event in Salt Lake City, Utah.
Brent Newcomer earned third place in Salt Lake City, Utah.
James Linn took both first place and the People’s Choice Award in Salt Lake City, Utah.
STAYING CONNECTED WHILE MILES APART
How Prime Good Dads strengthens families by supporting parents on the road.
BY JULIANA GOODWIN
Colby Hughes and Dillon Low are both board members for Good Dads, a nonprofit organization based in Springfield, Missouri, that works to strengthen the bond between parents and children.
Good Dads is a statewide initiative, and different programs fall under this umbrella, including the Pathways Program, which helps create a culture of being a responsible adult. It teaches communication skills, financial skills, how to maintain a job and the importance of keeping up with child support. “How to show up for your kid,” Low says. This program continues to grow and has graduated more than 1,000 fathers. Then, there’s Prime Good Dads, which is geared toward truck-driving parents and has more than 200 drivers enrolled.
Colby Hughes is the manager of driver health and fitness, and Dillon Low is a sales team member for Prime Advantage Plus. Prime Good Dads is close to their hearts. Hughes says Prime Good Dads offers drivers support and resources. “We have a podcast that is a resource for drivers about how they manage life over-the-road while juggling a family,” he says.
There is a monthly newsletter full of tips and tricks that fathers can use to stay connected to their families. There is something every father can learn from these materials: the importance of being intentional. “I think a lot of over-theroad drivers try to be intentional in every
way they can,” Hughes says. “For example, on this day and at this time, I will be intentional to connect with my family. It’s good to set a schedule of when you’re going to call or connect instead of doing it when you think of them. They need to make sure they make time, which we all take for granted even if we aren’t over the road.”
By setting a schedule, families or children know when to expect a call, and they can be available. It also makes it a priority and creates a sense of routine and reliability for children, so kids know if Dad says he’s going to call at 6 p.m., he’s going to call at 6 p.m.
Prime Good Dads offers useful tips from other drivers and testimonials, says Low. “Such as how to cope with loneliness, which both dads and their children experience,” he says. “As a younger generation starts entering the industry, statistics show they are very involved parents. It might sound counterintuitive that you can drive and be involved, but you can.”
Drivers reiterate that the information is useful, but they don’t always have an opportunity to access it, which is one of the reasons Prime uses different avenues to reach drivers. Low says he gets a sense of fulfillment working with Good Dads, as a dad of a 3-year-old son himself. “He’s been a big blessing in my life,” Low says. “That little guy is my best friend. If I can help one father look at parenthood as a hell of a good time, I have done something right.”
Photo by Katy St. Clair
BRIGHT LIGHTS, BUSY TERMINALS
The Prime maintenance crew tackles everything from HVAC repairs to miles of Christmas lights, working year-round to keep terminals safe, comfortable and festive for drivers.
BY SONIA GUZMAN
At Prime Inc.’s terminals, the maintenance team does far more than keep the lights on; they make them shine. Each fall, this behind-thescenes crew transforms Springfield, Missouri; Pittston, Pennsylvania; and Salt Lake City, Utah, into glowing holiday landmarks, proving that upkeep and cheer go hand in hand. Christmas is their biggest stage. Planning starts in early October,
when crews begin stringing exterior lights, decorating trees and setting up ground displays. By Thanksgiving week, the terminals sparkle. “We flip the switch on the Wednesday before Thanksgiving,” says Director of Facility Maintenance Mark Piley. “It’s a two-month process—all hands on deck.”
The displays aren’t just a matter of untangling lights. A few years back, Prime’s founder Robert Low chal-
lenged the team to bring holiday spirit to a stretch of I-44. The catch? There were no trees or power sources in place. “We had to plant trees, run conduit and install wiring before we could even start hanging lights,” Piley recalls. The result: a festive roadside display that still welcomes thousands of drivers each December.
While the holiday magic is what drivers see, the day-to-day demands are far more invisible and essential. The Springfield crew alone is responsible for seven major buildings and countless systems: overhead doors, HVAC units, gates, elevators, sprinklers and building automation controls. Add in emergencies like frozen pipes on Christmas Eve and it’s clear their work requires constant vigilance.
“It’s a delicate balance,” Piley explains. “Building safety and operations always come first. Decorations are layered in around that, which means some long days and a lot of teamwork.” Grounds crews transition seamlessly, mowing lawns in summer and decking the halls by fall.
Drivers often weigh in, too, pointing out everything from laundry room repairs to café equipment issues. And the team responds, handling everything from roof leaks to washing machine breakdowns. “We’re really jacks of all trades,” Piley says.
Even with endless projects, such as overseeing new construction at terminals nationwide, the maintenance staff finds pride in their seasonal work. “The lights are worth the effort,” he says. “Drivers and associates see them, feel that sense of celebration and know we’ve made this place feel like home for the holidays.”
Behind the twinkling displays lies a hardworking crew proving that maintenance is about more than function. At Prime, it’s about keeping things running smoothly and spreading a little joy along the way.
Photo courtesy Prime Inc.
The Prime maintenance crew hanging Christmas lights at the Springfield, Missouri, terminal.
SCENIC STOP
Parked along the quiet stretch of highway in Virginia Dale, Colorado, Prime driver Gage Madore hiked uphill to take in the view—and snap a photo worth the stop.
by
Photo
Gage Madore
Driver Referral Program
$100
Earn $100 when referred driver hauls first load.
$500
Earn $500 when referred driver stays 30 days.
$500
Earn $500 when referred driver stays 6 months.
$1,000
Earn $1000 when 3 referred drivers stay 6 months. 1/4cpm
Earn ¼ cpm on every mile referred driver runs after 6 months.
Earnings Example:
Refer 3 drivers who stay at least 6 months at Prime, and you would earn $4300, not including the additional mileage pay!
Program Rules:
The person that is referred must run under Prime’s operating authority (A, B, C, or D Seats) as a company driver or independent contractor.
Single or multiple fleet owners are not subject to referral awards on the same truck/fleet. If referred to the general asset fleet, all rewards are applicable.
All active Prime Driver Associates under Prime’s operating authority (A, B, and C Seats) are eligible to receive Prime Inc Driver Referral Program pay.
To earn bonus at 6 months longevity pay and mileage pay, referred driver must be an A Seat. No driver referral bonus will be earned for referring a rehire (previous Prime Driver).
To earn referral, referred driver must list Prime Driver’s name or driver code on online application or be provided to Recruiter prior to processing application for approval.
For more information, contact Prime’s Recruiting Department at 888-664-4473.
Program is effective as of June 10, 2024 until further notice or cancellation. (Prime reserves the right to modify the program at any time.)
