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PACE PROCESS & CONTROL ENGINEERING
Advanced automation Manufacturing can take advantage of the benefits of integrated architecture. Special Report 6
HMI platforms evolve They are now a primary building block for automation systems. Opinion 8
Mission critical networks BARRON GJM Pty. Ltd. P.O. Box 792 • Artarmon NSW 1570 Tel. +61 294361088 • info@barron.com.au
DECEMBER 2011
VOL.64 NO.11
INSIDE THIS ISSUE OF: OFFICIAL MAGAZINE
INSIDE THIS ISSUE
Technology Report 9
Early detection is key Advanced diagnostics in a pressure transmitter can detect integrity issues in the electrical loop between transmitter and host. Case Study 26
Boosting productivity Automation implemented at an aluminium pre-treatment plant results in doubling of production output. IICA News & Views 30
Post Print Approved PP255003/00539
Solutions Expos 2012 Expos will feature short presentations detailing solutions to specific problems rather than a sales spiel.
BY ISAAC LEUNG BELDEN recently ran its Hirschmann 2011 Mission Critical Network Design Seminar on the Gold Coast. The event represented the first such seminar held by Belden in Australia. Belden, through its acquisition of Hirschmann in 2007, and GarrettCom in 2010, is now considered a leader in the industrial networking segment with 35 percent market share. The seminar covered the three platforms on which Belden runs: cable, connectivity and networking. The sessions were presented by Belden and Hirschmann application engineers, technical support, competency centre managers and product managers flown in from Singapore, China and Germany. Belden’s Asia Pacific vice president of sales and marketing Keith Mauck pointed out that given the organisers only had six weeks to market the seminar, the turnout was exceptional, especially since the team had hoped for 40 attendees. “We decided at the last minute that I wanted to do it this year rather than waiting,” Mauck explained. “I wanted to do it, but I didn't have it in the plan until we saw that our earlier seminar in Bangkok was successful. The feedback was very positive, and the team here indicated that we could get good responses from customers in Australia.” The main aim, according to Mauck, was to arm attendees with the knowledge needed to ask the right questions and cut through internal communication barriers and marketing fluff. “This is not a commercial for Hirschmann and Belden. It is about the technology and in fact we have attendees that use competitive products,” Mauck pointed out. “We want them to ask questions and
LEADERS: Belden’s Keith Mauck (L) and Chua Tek Guan. understand the technology and the importance of having infrastructures, products, projects, planning and design that fit the requirements of truly mission critical networks.” Chua Teck Guan, Belden’s director for South East Asia and North America, had also come to Australia for the event. According to Chua, the company was also looking for feedback from the customers on the ground, especially because of the specialist mining and oil and gas applications found in Australia Toward that end, a panel discussion was held on the third day, which featured Hirschmann and Belden product managers from Germany. “We wanted to get all the product managers out to the panel, with the customers giving us feedback on trends, and where they see technology going,”
Chua said. “The objective is to get feedback from the end market, and product managers from Germany will take that on and put it in a product roadmap, or enhance existing products to make them more suited for local applications.” Belden’s executives said that holding the seminar in Australia was an indication of the company’s support for the local market. In conversations with PACE, Mauck said the Australian industry would continue to grow for the company. “We want the market to know that Belden and Hirschmann are investing in the Australian market,” he said. “The customers here want to learn, and they appreciate good training and quality. This is a very unique market, and it’s an exciting place to be.” Each of the three days of the seminar continues on page 3 >