Page 1


The Nostalgia Issue

by the daily bruin

From rural to urban, how UCLA has changed since opening in 1919.

october 2010

ucla student media publication

letter from the editor The word “nostalgia” implies a longing for the past – a simpler, happier or in some way different yore. But what can I, a modern-day Bruin, really be that nostalgic for? I didn’t personally see Royce Hall when it snowed on its steps in 1932. I wasn’t there to see the first or even the 50th national championship victory. I can’t recall the original 13 majors off of the top of my head – I had 127 options to choose from, a number which is infinitely more difficult to memorize. I am probably going to graduate this year at Drake Stadium, not at the Hollywood Bowl as graduates did during the Great Depression. I hear that Westwood used to be the most hopping place back in the day, but now my idea of a wild Westwood night out is BrewCo. after a movie. I might stop by Diddy Riese on the way back if I feel like getting really crazy. I can’t say that I can look back to and actively yearn for the “glory days,” because I simply don’t know what college life was like back then. This is exactly what my assistant editors and I tried to solve with the “Nostalgia” issue – to let our contemporary brains wrap around what our predecessors experienced 20, 30 or even 70 years ago. We wanted to know how UCLA evolved into what it is today – why Joe Bruin is such an icon and why so many females are have enough school spirit to own that one “UCLA Girls Rock” T-shirt that never seems to go away. We wanted to know what UCLA keeps deep in its storage of alumni memories and what made it what it is today. Our search for the past led us to a location I knew existed but never actually looked into finding – the University Archives. Located on the second floor of Charles E. Young Research Library, the university’s past in the form of newspaper articles, photographs and diaries was at our fingertips. With the gracious help of Steve Halpern, Charlotte Brown, Linda Klouzal, and the rest of the University Archive staff, we were able to start our search for the past. Now, I have much more to be nostalgic for than the memories of my four years here – I can be nostalgic all the way to 1919 (the year, not cafe.) So go ahead – get a little emotional over the good ol’ days with us. Enjoy your read,

Maryia Krivoruchko

prime by the daily bruin

Maryia Krivoruchko [prime editor] Karolin Palmer Picard [prime art director] Alex Goodman, Katie Meschke, Lauren Roberts, Samantha Suchland [prime assistant editors] Stephanie Lin [prime assistant art director] Scottie Bookman, Andrew Brown, Claire Byun, Hanan Kamal, Sara Miller, Tess Liu, Helen Kim, Connie Phu [design senior staff] Morgan Glier [photo editor] Jen Lally [assistant photo editor] Carol Fan [copy chief] Angela Chen, Lauren Jow, Eunice Leong, Ashley Luu, Kendall Lynes [slot editors] Jessica Savio [director of new media] Sarah Rogozen [radio director]

Farzad Mashhood [daily bruin editor in chief] Samantha Schaefer [daily bruin managing editor] Jacqueline Brabyn, Tiffany Thompson, Adrienne Nguyen, Samantha Feher, Varun Mehra, Jonathan Sauer, Chris Chang, Daniel Kurzrock, Vinnie Ciardi, Ryan Chapin, Justin Boogaard, Jennifer Kim, Karen Oliveros, Kana Mizuoka, Samantha Moore, Grace Haeri [account executives] Jeremy Wildman [advertising manager] Amber Le [manager assistant] Katherine Camagong, Daniel Cusworth, Andrew Hunyh, Janice Kim, Melinda Seu, Joyce Wang [production] Liz Magallanes-Layug [advertising production manager] Michael O’Connor [general operations manager] Gabriela Cox, Charlotte Purcell, Arie Wong [staff] Amy Emmert [media adviser] Arvli Ward [media director] The Daily Bruin (ISSN 1080-5060) is published and copyrighted by the ASUCLA Communications Board. All rights are reserved. Reprinting of any material in this publication without the written permission of the Communications Board is strictly prohibited. The ASUCLA Communications Board fully supports the University of California’s policy on non-discrimination. The student media reserve the right to reject or modify advertising whose content discriminates on the basis of ancestry, color, national origin, race, religion, disability, age, sex or sexual orientation. The ASUCLA Communications Board has a media grievance procedure for resolving complaints against any of its publications. For a copy of the complete procedure, contact the publications office at 118 Kerckhoff Hall. All inserts that are printed in the Daily Bruin are independently paid publications and do not reflect the views of the Editorial Board or the staff. To request a reprint of any photo appearing in the Daily Bruin, contact the photo desk at 310-825-2828 or e-mail

prime | october 2010 | 3

prime by the daily bruin


dining halls




national championships


fashion decades


looking to be seen


profiles: alumni





4 | october 2010 | prime


october 2010 Thinking about how much you’ve changed in your time at UCLA? Don’t worry – even Joe Bruin went through his metamorphoses.

10 6 21 29 cover photo by jen lally

dining through the decades denise mai photos courtesy of bruinlife 1960, 1978

6 | october 2010 | prime

Think lots of stainless steel, one meal line with preprepared food and service from more of your friends, in a homey environment where it’s possible that everyone did actually know your name. This was the face of dining in 1959, the year that Dykstra Hall, the first form of undergraduate housing on the Hill, was built. As a result of all of the undergraduate students finally able to live on campus, the creation of dining services was a natural fit. “(Dorm food) used to be very structured, and very parental,” said Dan Les, who worked in Rieber Hall as a student employee in 1975 and continued to pursue a career in dining services. According to Angela Marciano, who worked beside Les, the one big food line served food that made up the elements of classic family dinners back in her day. “There would be a big stainless steel pan, and you would get a vegetable of the day, a yellow vegetable, a starch and a choice from different entrees – beef, chicken, fish or vegetarian,” Marciano said. Aside from the restricted selection, students weren’t free to roam from hall to hall the way they can now. “You couldn’t eat wherever you wanted, so whole floors would eat at the same time and have the same place to sit – it was like a family going down to the dining room for dinner, as much as a family could be for 600 to 700 students,” Marciano said. The coziness of familiar faces was rooted not only in the same group of students in the dining area every night but also in the employees. At the time, according to Les, two-thirds to three-fourths of the employees were students, most of whom also lived in the halls, compared to the only 5

or 10 percent of students who are dining employees now. “It was a very different environment. Only that hall ate there, so throughout the hall, everyone knew each others’ names, even the custodians and the career employees,” Marciano said. “It was the nuance of the era.” Yet, everything began to change in the late ’90s, with increasing student requests and the 1997 renovation of Rieber Hall. The delivery system that was established that year allowed for more food to be cooked to order, allowing for the customization that is so common now. Suddenly, more variety was added to the menu, decor changed from the clean, linear stainless steel of the old dining areas to make for a friendlier atmosphere, and students were given permission to migrate. “1997 was a watershed moment, when there was a shift to recognize differences in students,” Les said. With fewer nuclear family dinners and dining out becoming more common, students began to acquire more distinguished, developed tastes for what they wanted, with the halls mirroring that change in society, Marciano said. Another aspect of dining that changed was an expansion of the kind of meal plans available. For a time in the 1970s, two plans were possible, one offering 15 meals a week Monday through Friday, and the other offering 19, including weekends. In the early 1990s, though, only the 19 meal plan was offered in conjunction with more regular meal times like 11 a.m. to 1:30 p.m. for lunch. The evolution to the current standard of five meal plans, combined with the ability to go into a dining hall more than once in a meal period and more late-night options, may have been the culprit for the shift from what was the traditional “freshman 10” to today’s comparable “freshman 15.”

The monumental changes stemming from 1997 have carried over to today’s dining with the expanded culinary expertise of the kitchens, including an executive chef, certified chefs as well as increased efficiency and diversity in dining. “Now, not only do you see variety, but the infrastructure behind that to make sure that what you receive on your dish on a daily basis is exactly what you want,” Marciano said. This kind of structure and efficiency are most evident in the commissary, where cooks Miguel Miranda and Ronnie Davidson work and what Davidson described as the mass-producing, central kitchen of the halls. “The commissary makes sure that if, say, chicken noodle soup is being served, it’s the same everywhere,” Davidson said. With 17 years of experience with UCLA dining, Miranda expressed awe at the variety available to students nowadays. “There are so many different kinds of foods now, I’m surprised that there are that many,” Miranda said. “Little by little, it’s grown.” Times changed, and so did dining, evolving from the days when apples used to be cut in half to ensure that they would be eaten at mealtime, not later, dinner was not served past 6:30 p.m. and the idea of soft-serve ice cream take-out was revolutionary. With current opportunities for desserts at every meal and a smorgasbord of options catering to late-night munchies, dining has undergone quite a transformation. “I guess we finally recognized that people want what they want, when they want it, in the way that they want it,” Marciano said.

prime | month year | XX

Retro Joe to modern Bruin

teresa jue photos from ucla archive, illustration by ucla athletic hall of fame

Today, crowds giddily cheer on Joe Bruin’s flexing biceps and the unmistakable hip waggle of Josephine Bruin, but UCLA’s mascots have been defined by an evolution of animals, monikers and sweaty costumes. It’s a cute sight, seeing Joe and Josephine Bruin kiss as a mass of cheerleaders steadily lift them up for all the audience to see, but the UCLA mascots haven’t always been this cute. Try to envision a live bear gallivanting about the Rose Bowl or a stray dog as the mascot of UCLA. The birth of a mascot UCLA, or as it was known in 1919, the Southern Branch of the University of California, was first referred to as home of the Cubs. This decision reflected the school’s status as the kin of its older sibling up north, UC Berkeley. The live mascot was a furry stray dog, affectionately named Rags, that a gardener found on campus, according to the Southern Campus yearbook archive. It was in 1924 when UCLA adopted the more ferocious moniker of the Grizzly, according to the UCLA History Project. The name change raised the ire of the University of Montana, which had already claimed the name for its mascot. In 1926, student leaders at UC Berkeley decided to give one of their

8 | october 2010 | prime

mascots to UCLA, the Bruin. The look and style of the newly established Bruin went through a number of face-lifts over the century. The illustrated Bruin of the 1920s had a beaky muzzle that evolved into a Mickey Mouse style in the 1930s. That was promptly replaced with a bookish Bruin in the 1940s, complete with a mock turtleneck sweater and a ladder to shelve books. That turtleneck crept lower into a casual crew neck sweatshirt, and eventually jerseys, as UCLA became a dominating force in basketball in the 1960s and 1970s. The earliest live mascots were not costumed individuals, but live bears, which appeared at games in the 1930s. This practice eventually ceased because of the danger of a live bear thrashing about the football stadium. According to UCLA Athletics, which has a history of the Bruin mascots on its site, in the early 1950s, students and alumni called for a live mascot. However, the first Joe Bruin, a Himalayan bear cub from India, eventually grew too large and was sent to a circus. The inception of Josephine Bruin came from alumni who purchased yet another live bear to fill Joe’s place in 1961 and was kept in the backyard of the Rally Committee chairman. Josephine, or Josie as many called her, became too massive to take care of and was sent to the San

Diego Zoo. It was in the mid 1960s that individuals began to inhabit the costume of Joe Bruin, which was suitable to UCLA’s ever-increasing issues with live bear mascots. And like butter to bread, Joe was joined by a costumed Josephine Bruin in 1967, which united the couple that we know today. Being Joe and Josie UCLA alumnus Steve Halpern, a former Joe Bruin for the 19681970 and 1971-1972 seasons and former UCLA student body president, became Joe on a whim and soon found himself on the same court as renowned basketball player Lew Alcindor and coach John Wooden. “It was one of the last games toward the end of the season,” Halpern said. “I didn’t see the mascot that day. ... I walked up to the head cheerleader, Geoff Cooper, and he said, ‘Well, the guy didn’t show up. The costume is in the trunk of my car, and if you want to do it, do it.’ I went out and I got the costume, put it on, and I was the mascot. At the end of the game, I just took the costume home with me. So that’s how I became the mascot.” The costume was not the most comfortable of fur coats, especially under the glaring Southern California sun. As mascot outfits go, the heat inside was only mildly bearable. “You often had to take salt pills to keep from fainting. So there was always someone there to supply you with salt pills,” Halpern said. Fainting wasn’t the issue for UCLA alumnus Devon Smith, who played Joe Bruin from 1987 to 1988, but unintentional weight loss did ensue. “When I started out, I was 200 pounds. By the end of football season, I was 173,” Smith said. Despite the cumbersome outfit, Smith pulled quite an agile stunt at a basketball game during halftime. “They let me and one of the other mascots throw from the

free-throw line, and I kept missing and Pauley starts booing. So I got a little cocky, and I stepped back to the 3-point line and I hit nothing but net. That’s as close as I got to playing ball for UCLA,” Smith said. As the decade shifted, the Joe Bruin of the early ’90s reflected the rage surrounding cool Southern California culture, with a more flirtatious beach vibe. “The head was more like a honeycomb bear head, (which was) easier to see and drink through,” said UCLA alumnus Ken Bencomo, who was a Joe Bruin from 1989 to 1990. “The character was a cool surfer type who loved to get down and street dance. He was a party Joe who loved the ladies.” Likewise, the ’90s saw a more aggressive and bulky Joe, sometimes referred to as “Steroid Joe” by fans. Early ’90s Joe was not afraid to take on USC and its song girls either. “For two years, I wore seven blond Barbies tied to my hip in ’SC song girl outfits and taunted them the whole game. I made several of the (song girls) cry,” Bencomo said. In 1996, UCLA settled on the style of the Joe and Josephine Bruin of today, with their strong brows and round cherub faces, a more kid-friendly option than, say, the live bear mascots of

yore. The kids would clamber up to UCLA alumna Jennifer Pickett, who played Josie from 1996 to 1998. “One of the great things I loved about it was having these little kids run up to you in their dresses and their blue and gold and their faces painted and sit there on your lap and stroke your big nose and say ‘Oh, I love you Josie,’” Pickett said. “It was really sweet, and I remember doing that when I was a little kid.” One of the current Joe Bruins, a fourth-year psychology student, simply enjoys the spirit that the mascot brings to the UCLA fans. “It feels absolutely amazing,” he said. “Honestly, when you put on that suit and you walk out and you see all those people wearing blue and gold and people bring their kids up to you to say hi, you feel so happy. I’m so happy I got to do it. It has rounded out my UCLA career off with just the way I wanted it to end.” From good old Rags to live bears, the UCLA mascot has evidently been a matter of trial and error. These days, it would be hard to see the UCLA mascot as something other than the cuddly duo of Joe and Josie, as the crowd roars with delight at their antics. And the crowd still roars.

a new year, a new quest for 107th trophy min kang photo courtesy of ucla athletics, richard clifton, shalev netanel

A gleaming gallery of 106 perfectly aligned trophies. It’s the crown jewel of UCLA’s J.D. Morgan Center, a treasure chest that has left many a Division-I NCAA school mired in the bleak shadows of championship glory. Since its inception in 1919, UCLA has won 106 NCAA team titles, seven more than runner-up Stanford, which has 99 such championships in its possession. It is precisely this time-honored commitment to winning that has made UCLA synonymous with athletic excellence over the years, and through multiple sports. “People at UCLA don’t get so caught up in playing not to lose,” said gymnastics coach Valorie Kondos Field. “Sometimes we do. Sometimes you do in the classroom; you freak out. Sometimes you do on the competition floor; you get tight. But for the most part, people play to win here, and I think that’s what makes UCLA great.” Certainly a marathon of success, the tradition dates back to 1950, when a man named William Ackerman guided UCLA to new heights. The first one William “Bill” Ackerman first attended UCLA in 1919, though little did he know at the time that he would be leaving behind quite the legacy. His duties as director of Associated Students UCLA aside, Ackerman enjoyed a long tenure as coach of the men’s tennis team, first joining the staff as a player-coach in 1921. And so it was that Ackerman attempted year after year to reel in a championship trophy for 29 years to no avail. That is, until 1950 came around. Equipped with a roster headlined by golden boy Herb Flam, Ackerman’s racket-wielding Bruins went on a tear in the coach’s

10 | october 2010 | prime

final year with the team, losing just two matches all season. Then, in the singles and doubles championships of the Texas Sectional Tournament, Flam and teammate Gene Garrett would deliver the man affectionately dubbed “Mr. A” the ultimate parting gift. On June 24, 1950, Flam nabbed the singles title after defeating Ricard Balbiers of Rollins College in four sets, then paired with Garrett in taking down College of Pacific’s Don Hamilton and Henry Pfister to clinch the doubles title. It was UCLA’s very first NCAA title, and it only seemed fitting that Mr. A himself would earn the honors. 1954 While Rick Neuheisel has been preoccupied lately with constructing a winning program in just his third season as coach of the UCLA football team, it is perhaps the 1954 season that still stands as the measuring stick.

For coach Red Sanders and his “Sandersmen,” there was no better way to polish off a perfect, 9-0 season than with a 34-0 thumping of USC on Nov. 20, 1954. It was a beating so thorough that it prompted USC coach Jess Hill to go on the defensive. “They’re the best team we’ve played, but they’re not that good,” Hill said at the time, speaking of his crosstown rivals. “I don’t know the statistics, but I don’t think they drove the length of the field for a score. I’ll never admit that they’re 34 points better than we.” After such a resounding end to the season, all that was left was for the polls to come in. As it turned out, UCLA and Ohio State were both awarded national titles after the United Press coaches’ poll crowned the former as champions while the Associated Press poll chose the latter. And while it wasn’t actually an NCAA title – the NCAA is not affiliated with championships for Division I football – the 1954 hardware still goes down as one of the 127 total national titles that UCLA has won. It also stands as UCLA football’s one and only so far. The Wooden years Eight years into his head coaching position with the UCLA men’s basketball program, Ben Howland has made his mark with the team he has long admired, a resume ornamented with three Pac-10 tournament titles, three Final Four appearances and a 152-54 record during that

eight-year span. Even in his childhood years, Howland took in the prowess of the Bruin hoops team from afar, often sitting in front of the television set watching the John Woodenled teams win championship after championship during the 1960s and 1970s. “I still remember watching that first huge game in the Astrodome with UCLA against Houston,” said Howland, referring to the Jan. 20, 1968, matchup between Houston and UCLA, the first NCAA regularseason game to be broadcast nationwide in prime time. “I used to pretend that I was Lynn Shackelford with the high-arching shot from the baseline. Even when I was a young coach, UCLA was always the mecca, the pinnacle of college coaching.” This very program that carved out its legacy during Howland’s youth began its rise to dominance in 1964, when Wooden clinched his first title with the Bruins after guiding his team to a 98-83 win against Duke in the NCAA championship game. UCLA went on to win its second straight title in 1965 before falling into a one-year championship hiatus. But Wooden’s Bruins would soon bounce back, reeling off seven consecutive championships from 1967 to 1973, thanks to the likes of Kareem Abdul-Jabbar, Sidney Wicks and Bill Walton, as well as the coach’s steady teachings. After a remarkable 27 seasons, Wooden retired in 1975, but not before winning his tenth hardware with UCLA. To this day, Howland still marvels at the wizardry that was the late Wooden’s

career. “The success was incredible; every night you watched a game, they were winning,” Howland said. “There are so many things that you try to emulate from (Wooden.) He was always focused on the process of being your very best, and that’s something that I really want to continue and try to improve upon (with the team).” One man, 19 titles “I remember getting thrown in the showers.” That was the first wisp of memory that resurfaced in the mind of men’s volleyball coach Al Scates as he recalled winning his first NCAA championship as head man back in 1970. “I remember the team picking me up in Pauley (Pavilion) and taking me to the showers, with my coat on,” said Scates, chuckling.

prime | october 2010 | 11

UCLA’s NCAA championship teams trevor fuller graphic reporting by Min Kang

Legend Tennis Championship

Basketball Championship

Track & Field Championship

Water Polo Championship

Gymnastics Championship

Softball/Baseball Championship

Soccer Championship Swimming Championship Golf Championship

M W 1950

M W 1951

M W 1952

M W 1953

M W 1954

M W 1955

M W 1956

M W 1957

M W 1958

M W 1959

M W 1960

M W 1961

M W 1962

M W 1963

M W 1964

M W 1965

M W 1966

M W 1967

M W 1968

M W 1969

Volleyball Championship M Men’s Championship W Women’s Championship

Championships by Decade ‘50s

6 10

‘60s ‘70s



23 17



‘00s M W 1970

M W 1971

M W 1972

M W 1973

M W 1974

M W 1975

M W 1976

M W 1977

M W 1978

M W 1979

M W 1980

M W 1981

M W 1982

M W 1983

M W 1984

M W 1985

M W 1986

M W 1987

M W 1988

M W 1989

M W 1990

M W 1991

M W 1992

M W 1993

M W 1994

M W 1995

M W 1996

M W 1997

M W 1998

M W 1999

Championships: Men vs Women 71

M W 2000

M W 2001

M W 2002

M W 2003

M W 2004

Then, almost in afterthought: “Yeah, we had a pretty dominating team that year.” Dominating, indeed. Scates’ 1970 Bruins went 24-1 that season, their final victory coming after a resounding win over Long Beach State in the NCAA finals. But for Scates, it marked only the beginning of what has been a fabled career. He guided the Bruins to three consecutive winning seasons after UCLA clinched titles again in 1971 and 1972, then repeated the feat from 1974 to 1976. Scates’ teams ruled the volleyball scene in the 1970s and 1980s, winning seven championships in the former decade and another six in the latter. Today, the 49th-year coach stands one shy of the 20-titles plateau, his collection of 19 trophies already solidifying his

12 | october 2010 | prime

M W 2005

M W 2006

M W 2007

M W 2008

M W 2009

M W 2010

legacy. His latest one came in 2006, a remarkable feat in and of itself considering UCLA had started out the season with a mediocre 12-12 record. “We started out really slow (in 2006,)” Scates said. “But by the end of the year, we were so much better than everybody else that it wasn’t even close. That was one of my favorite teams because of the way the players kept fighting. They never doubted themselves, and it was just a great finish.” And entering yet another decade into his coaching career, Scates will be looking to return UCLA volleyball to championship form. 105 & 106




As the year 2010 broke into the fold, UCLA’s NCAA title count stood at 104, a number unchanged since May 2009. Meanwhile, Kondos Field and her gymnasts were busy brewing up the ingredients for No. 105. “Every person on the team bought into the ‘Bruin Bubble,’” Kondos Field said. “That meant we were not going to worry about opponents, scores, judges or anything else over which we did not have the direct ability to facilitate.” After a solid 11-3 mark in the regular season, Kondos Field’s gymnasts went full steam ahead in the postseason, first clinching the team’s 15th Pac-10 title in March, then an 18th regional championship in early April before bursting onto the scene at the NCAA Championship in

Gainesville, Fla. After scoring 196.875 in the afternoon session of the preliminaries to advance into the Super Six, the Bruins simply dominated in the finals, scoring 197.725 en route to the team’s sixth NCAA title. For Kondos Field, it was an exhilarating end to what she called a “dream season.” “When our last girl finished her last pass on floor, our team went crazy and started sobbing and the whole bit,” she said. “And later on that night, I had asked some of the girls, ‘Was it at that moment that you knew that we had won the championship?’” “They looked at me and said, ‘We didn’t know if we were first or last. All we knew was that we had done what we had committed to do. We had great confidence and competed with competitive greatness.’” “That just made me so proud that they were able to hold on to their commitment of just focusing on what they had control over.” But if championship No. 105 was of the dreamy kind for UCLA, deja vu would strike two months later. Then entering her fourth year at the helm, softball coach Kelly Inouye-Perez knew all about winning championships. After all, she had, prior to June, won six of them, three as a player and three as an assistant coach. “From the very beginning, I had

stated that our strength was our depth,” she said. “And throughout the season, our depth was tested. We had some highs, we had some lows, but our vision was a strong culture, meaning the team cohesion was the focus. “The entire year, it wasn’t about the success or the scoreboard. It was about being able to continue to compete, even after (the opposition) threw a punch.” And respond the Bruins did. Despite nagging injuries to key players the likes of center fielder Katie Schroeder and pitcher Megan Langenfeld, UCLA made its way to the Women’s College World Series in Oklahoma City, the grandest stage in college softball. From that point on, the Bruins mustered up a series of performances for the ages, ultimately defeating rival Arizona in two games in the best-of-three finals of the World Series to bring home title 106. “As a team, we were so focused and so in the moment that it was truly an experience that will last a lifetime,” Inouye-Perez said. It was indeed a wondrous season for a team historically known as the top dog in the realm of softball. But such a standing is only a microcosm of the grandeur that is UCLA athletics. And now, with the college year just getting under way, No. 107 awaits.

“The players never doubted themselves, and it was just a great finish.” AL SCATES | Men’s volleyball coach

prime | october 2010 | 13

the evolution Bruins have seen their fair share of fashion trends since 1919. Here’s a glimpse back at what was worn on campus since UCLA opened its doors nearly 100 years ago.

1920s Drop-waist, loose-fitting dresses and bobbed haircuts were signature to women’s fashion in the ’20s and were also reflected in student attire. A typical outfit for class could include full-length dresses or skirts paired with hats and heels, trends modeled by Ann Sumner (center) and her friends while on campus in 1926.

’30s In the 1933 yearbook, philosophy student Betty Fowler was admired for her smart sense of fashion. “Both literally and figuratively she is a model for stunning clothes,” attested her personality profile. Fowler sports a cropped haircut reminiscent of actress Greta Garbo and also wears a fitted skirt and jacket, reflecting figure-flattering and tailored trends in women’s fashion from the ’30s.

(Above, right): Philip Kellogg, president of Associated Students UCLA in 1933, was also known for his dapper style. “As a blond, he wears black very effectively,” noted his yearbook profile. He wears a black fedora hat and matching coat, both popular wardrobe staples for men in the ’30s.

14 | october 2010 | prime

of bruin fashion

dressing through the decades lauren roberts photo courtesy of bruinlife 1933, bruinlife 1957, bruinlife 1979, bruinlife 1990, ucla archives

’40s Rosalee Trope and Benjamin Lewis pose in the polished trends of ’40s fashion in front of Royce Hall in 1941 (above, middle). Trope wears a highwaisted A-line skirt and collared puff-sleeve blouse – a popular look for women – while Lewis sports a men’s look consisting of a collared shirt and sweater paired with trousers and a jacket.

’50s Full skirts, short sleeve blouses and cardigans were wardrobe essentials for women in the ’50s. Typical campus footwear consisted of saddle shoes or Keds tennis shoes. Cat eye sunglasses were also a popular fashion trend, as worn by a student at this 1957 spring rally.

prime | october 2010 | 15


WHAT - The Amtrak California Westwood/UCLA

WHEN - There are four convenient departures

Thruway bus connects you to Pacific Surfliner and San Joaquin® trains. It makes travel easy and fun. Ride the train to coastal towns like Santa Barbara and San Luis Obispo. Hit up Fresno and Sacramento in the Central Valley. Or head to several San Francisco Bay Area destinations.

daily from UCLA at 6:35am, 9:35am, 12:05pm, and 2:20pm. Return trips arrive to UCLA at 3:10pm, 4:50pm, 7:30pm and 10:20pm.


WHY - It’s convenient, economical and a relaxing way to travel. The train is great for studying, sleeping, eating or spending time with friends.

HOW - To receive your discount, visit

WHERE - Board your thruway bus at 592 Gayley Avenue at Strathmore Drive for your transfer to Van Nuys or Bakersfield stations to connect with your train. • 1-800-USA-RAIL


’60s By the ’60s, student fashion began to take a shift toward more casual styles for both men and women. Popular trends in men’s fashion included jeans or khaki pants with zippered jackets and Converse tennis shoes. Women’s fashion included shorter cotton dresses and beehive hairstyles, as worn by these students on campus in 1963.

’70s Men and women shared many of the popular trends of the ’70s, which included plaid prints, boots, T-shirts and denim. By the ’70s, women’s fashion included jeans and denim overalls, in addition to skirts and dresses. Popular men’s ensembles included shirts with flyaway collars worn with jeans or corduroy pants.

(Above, middle): “On the fashion-conscious Westwood campus, many coeds dress in the latest fashions hot off the presses of Vogue magazine. Whether it is the trendy punk rock look or the classic tweed blazer, long skirt and boot look, UCLA girls are definitely into dressing.” – 1978-1979 yearbook

prime | october 2010 | 17

’80s The ’80s brought about the “preppy” style for both men and women. Designer sweaters and polo shirts by brands such as Lacoste and Ralph Lauren became popular attire. Other student trends of the decade included acid-washed jeans, belted shirts, oversized T-shirts, leggings and leg warmers.

18 | october 2010 | prime

’90s Popular campus fashion in the ’90s included denim jackets, athletic tennis shoes and stonewashed jeans. Women’s trends included off-the-shoulder shirts and volumized, permed hair.

looking to be


take a stroll down Bruin Walk and it won’t take long to spot some fashionable Bruins along the way. These students were approached randomly on campus and asked to share some of their effortlessly A-worthy style sense.

lauren roberts photo by alexis fogel

Ruth Lawanson, third-year business economics and accounting student “My style is very comfortable – I’m really into cargo shorts and high-waisted skirts. My hair is usually up, so I can wear a nice pair of earrings.”

Kristina Farnum, second-year law student “It’s pretty simple – usually just a flowy skirt and a cute top from J. Crew with ruffles with some kind of cute sandal.”

prime | october 2010 | 19

Angelina Huang, third-year computer science student “I like transition clothes, pairing lighter summer stuff with fall clothes. I really like trench coats for fall and also the military, structured styles.”

Edwin Li, second-year molecular, cell and developmental biology student “My favorites are collared shirts, V-neck T-shirts and jeans, and also a lot of ties.”

20 | october 2010 | prime

profiles: alumni edition We talked with alumni from throughout the years to get a taste of student life at different points in UCLA history. From a school of four buildings surrounded by a dirt lot to the sprawling campus we have today, it appears difficult to compare our time to that of our predecessors. Take in decade-defining events such the Depression, World War II and the Civil Rights Movement, and it seems almost impossible. However, in speaking with the following alumni, the truth comes out pretty quickly: They were students just like us, socializing on the Royce steps, participating in campus politics and blowing off steam on the weekends. Some things at UCLA just never change.

Lee Talbert attending ‘31-’33: pre-engineering student lauren roberts photo by lee talbert and ucla archives

It’s safe to say that things in Los Angeles were a little different when 17-yearold Lee Talbert enrolled at UCLA in 1931. UCLA’s Westwood campus was in its infancy, having just relocated from the school’s original Vermont Avenue site. A brand-new building, Kerckhoff Hall, had just been dedicated as the official student union at the time Talbert was a first-year student. Talbert commuted to class from his family’s home in nearby Pacific Palisades in a 1927 Model T pickup truck, when gas was roughly 30 cents a gallon and the area was a far cry from the metropolis of today. As a pre-engineering student, Talbert took courses in surveying that marked the beginning of the campus’ growth. “We surveyed all of the neighborhood there – there were only a few houses. The campus was pretty much it, because they’d just built it,” he said. Talbert completed his first two years of engineering at UCLA, though in the 1930s students had to complete their degrees at the main Berkeley campus. Talbert chose instead to transfer to Colorado School of the Mines to complete his studies. “I went back to Colorado School of the Mines back that fall and my father gave me $600 at the start of the year. It had to last me from the start of the year. I paid my tuition, books, fraternity dues and room and board at the fraternity and my spending money – for 600 bucks. Back in those days, a buck went a long way,” he said. Among Talbert’s fondest college memories, however, was during the historic snowfall that the UCLA campus saw during the 1933 school year. While he headed to his chemistry lecture in the Chemistry Building (now Haines Hall)

with his friend Les Pew, the snow proved too tempting to ignore. “We went past Royce Hall and some kids had rolled up a big ball of snow. There was 3 inches of snow on our whole campus, all over the lawn. They had taken (the snowball) up to the balcony on Royce Hall and put it on a balustrade and they were taking handfuls of snow off of it and they were pelting it at anybody down below,” Talbert said. “They were having a ball, so we thought we’d get in on the fun or at least see what it was all about.” While Talbert and Pew went to investigate, they were unknowingly about to get caught in the wrong place at the wrong time. “Right shortly behind us was one of the campus cops coming. ... He made the mistake of walking directly underneath the big ball of snow and somebody pushed it off the balustrade, hit him on the shoulder and knocked him down – let me tell you, that was one mad cop,” he said. As Talbert and Pew reached the Royce balcony, the commotion had vanished, and they were left alone at the scene of the incident. “The minute before, there had been

a whole bunch of guys up there, so we decided that was a bad place for us to be and we started out of there – just in time to meet this cop,” Talbert said. While they had to prove their innocence, the man was convinced that Talbert and Pew wouldn’t have stuck around long if they’d actually been behind the prank. “All we were guilty of was curiosity,” Talbert said. Once Talbert reached class, he recalls other pranksters throwing snowballs into the lecture hall. “A bunch of guys got outside, had a bunch of snow balls and threw the doors open and started pelting them inside of the classroom. It was definitely the event of the day at UCLA.”

Russ Hardwick

attending ’41-’43: business administration student, ROTC infantry

samantha suchland photo by russ hardwick, ucla archives

Russ Hardwick found out he graduated from UCLA while stationed at Fort Bennington, Ga., in June 1943. A postcard informed him that he had received a bachelor’s degree in business administration from the university he had left a few weeks prior. There was no graduation ceremony, just a postcard. “The Army and Navy together carried away three big school bus loads of us at the end of the May. I mean, they just gave us notice that we were going and that was it. Bang,” Hardwick said. Hardwick was a Reserve Officers’ Training Corps student who transferred to UCLA on the cusp of American entry into the Second World War. The postcard announcing his graduation meant little at the time, and even surprised Hardwick as he had spent his final term at UCLA concentrating on more pressing matters. ‘We knew that we were going to die in a war, I mean, we were truly convinced of that and many of us did. And I almost did,” Hardwick said. “And all of us were pretty pessimistic about it. So we started partying.” The atmosphere in Los Angeles had been growing tense as spotlights and artillery fire opened on false Japanese air raids. A member of Kappa Sigma, Hardwick knew that school only meant so much now. Socializing with friends on the Royce Hall steps meant enjoying UCLA before it was suddenly taken away. “You’d be talking to a guy one day, and the next day he’d be gone, and you would hear from someone, ‘Oh yeah, he got drafted.’ ... A lot of people (were) dead before we even left,” Hardwick said. Despite the uncertain times, student life continued, and Hardwick and his buddies enjoyed the time they had around campus. Hardwick recounts one fond memory visiting his old Kappa Sigma house, which had been rented out to female students in light of the recent rise in men leaving the university for the draft. “Just before we all left for the Army, three of us went to go visit our fraternity house, and in the bathroom, all the urinals had been planted with flowers. You could water the flowers by just pulling the lever. ... Oh yeah, they had totally taken over the house,” Hardwick said.

prime | october 2010 | 23

Sheila Cameron

attending ’50-’55: business education student

samantha suchland photo by sheila cameron, bruinlife

There once was a time when dorms didn’t exist, and John Wooden coached an unknown team in the men’s gymnasium. Sorority life required skirts and bobby socks, and friends met at Krup’s soda shop, not Diddy Riese. “It was a small school, so people knew each other and saw each other,” said Sheila Cameron, a UCLA alumna. “Of course, the village isn’t like it is now. It was a small town. ... The corner of Westwood and Wilshire used to be Truman’s Drive-In, where the carhops would come out to the cars and you could sit out with your date and have a malt.” Spirit was also central to being a part of the campus social scene. Between traffic-stopping rallies on the corner of Westwood Boulevard and elaborate

24 | october 2010 | prime

card stunts by football crowds, spirit permeated much of student life. “There were no dorms on campus except for Mira Hershey Hall. So to have any kind of a feeling of belonging, one joined a sorority or a fraternity or some sort of activity,” Cameron said. As well as being a member of Alpha Delta Pi, Cameron was one of 20 or so women who made up the Trolls. The self-described “nutty” group was responsible for drumming up spirit with its unusual garb and high energy. Becoming a Troll was unique in itself. “I was in the sorority house at Monday night dinner and one of my close friends ... led the group through the dining room, and here come 20 or 30 women in white sheets and Dixie cup hats,” Cameron said. “They had this, it looked

like a hammer, but it was cardboard, and they’d go, ‘Dum dum dadum,’ and wham-o they gently tap you on the head and whisked you away.” Among other spirit activities, the Trolls helped with the annual Frosh-Soph Mud Brawl. The Trolls, along with their male counterparts, the Kelps, also took part in the bygone yearly tradition of repainting the Big C, a large cement letter C located where Sproul Hall now stands. While Spring Sing took place in the Hollywood Bowl with Ronald Reagan as master of ceremonies, and Bel-Air was empty enough to hang out in and drink beer, college was still a chance to be a part of something, to be around others of that age and have fun. “It really wasn’t that different from today,” Cameron said.

Daniel Johnson samantha suchland photos courtesy of daniel johnson

J. Daniel Johnson knew he was going to UCLA when he was 12 years old. While growing up in Pritchett, Ala., Johnson read about men and women who were changing the world from a school in the West called UCLA. “It was just one thing after another that reinforced my decision that UCLA was the place to come if you were a young, African American male and you wanted to achieve in society,” Johnson said. Johnson had attended segregated schools since kindergarten. Attending UCLA was an opportunity to attend school away from the racial tension in the newly desegregated colleges of the South. “I didn’t want to have that kind of ongoing experience for the four years of

attending: ’64-’69: undergraduate political science student ’69-’72: masters degree in education ’74-’75: graduate degree in public health administration

my college life,” Johnson said. “When I came here, it was different to be sitting next to white kids, especially associating with white females. That was one of the biggest risks you could take as a black male in the South. Even talking to a white female ... people were seriously hurt.” The 1960s were both an exciting and an intense time to be attending school in Los Angeles. Johnson became chairman of the newly formed Black Student Union, for which he wrote an op-ed column in the Daily Bruin. The column covered topics from the war in Vietnam to the assassination of Martin Luther King Jr. “It was on all matters concerning African American students and society. ... It was intended to be a reflection of the voice of the Black Student Union,” John-

son said. “Allowing white and black students to be aware of the issues of the day.” The Black Student Union, which included a variety of people, from students involved in athletics to members of the glee club for which Johnson was a soloist, brought together African American students from all across campus. One of Johnson’s main projects included establishing special interest newspapers, which later led to the creation of Nommo, Ha’Am and Pacific Ties, which still exist on campus today. “We just felt that we could overcome anything, we could accomplish anything, just give us the opportunity,” Johnson said. “I had this attitude that if you’re not blocking me, I’m going to make it.”

prime | october 2010 | 25

Jane Donlon Waters

attending ’73-’77: kinesiology student lauren roberts

photo by bruinlife 1977, jane donlon waters

Ever considered skiing in Los Angeles? Jane Donlon Waters did. As a kinesiology student in the 1970s, she enrolled in a skiing physical education course for her major – on campus, naturally. It so happens that the hills of Westwood are also ample ski slopes. “We skied on the hill between Janss Steps and Bruin Walk. They put down straw and that’s where we took our class – on straw.” Even a minor thing like Southern California weather couldn’t interfere with a class devoted to the traditional snow sport. “It would be 75-, 80-degree heat out and we’d be in shorts with skis and ski boots and ski poles. ... Did I feel really dumb? Yes,” she said, laughing. “We did get to go on an actual skiing trip at the end of the class.” While it’s clear that some of the course offerings have changed in the years since Waters’ time at UCLA, certain student pastimes remain. “Kerckhoff Coffee House was new when I was there. That was before they had coffee places, so that was very cool to get a cappuccino or flavored coffees and entertainment. It was a big deal to us,” she said. Waters remembers the advantages of staking out study seats in Kerckhoff’s upstairs lounge and coffee house, and the scholarly appeal of Powell Library during finals week. However, in the 1970s, they were more than mere study zones – they also doubled as indoor smoking spots. “(Smoking) was the thing to do, and it was a good excuse to take a study break.

... You could smoke in the library and pretty much everywhere. It was before the time of any thought of smoking not being allowed in certain places,” Water said. In between her science studies, Waters attended football games and basketball games coached by John Wooden. As an active member of the Chi Omega sorority, she also fondly remembers participating in a former UCLA tradition known as the Mardi Gras festival, an annual event that included skits by different campus groups along with a carnival on the Intramural Field. “(For) a weekend, fraternities and sororities and the dorms would team up with different groups and sponsor different booths for food or games,” she

said. “One year we did ‘Minsky’s Follies,’ which was a whole burlesque show – it was crazy. We would build a huge stage with a facade and a balcony on it for dancers. Students and people from the community would come for this big carnival, which was a lot of fun.” Waters remembers a different Westwood during her days as a student, and recalls when the area was a popular Los Angeles hot spot. “When I was there, there were not a lot of chain places. There were mostly independent restaurants and bars,” she said. “It was the place to go in Los Angeles for movie premieres or to go out to restaurants and go shopping. There were a lot of boutiques. It was really quaint, but very fun.”


alex goodman photo by jen lally

By most accounts – by my mom’s, at least – people cook a lot better than they used to. We have organic grocery stores these days, with entire sections dedicated to ethnic cuisines from all over the globe. We have farmers’ markets and panini grills and gourmet cookware stores. But things were not always this way – there was a time when kids came home to grilled cheese sandwiches made with Kraft American singles, not goat cheese. In a moment of solidarity then, we remember the days of cook-by-numbers, stereotypical, “classic” American cooking, in hopes that we never have to see these recipes again. Enjoy them with potato chips and a tall glass of whole milk (it’s all they had back in the day), so at least you’ll have something good to eat.

green bean casserole yield: serves 6

I have to tread carefully here, because my relatives still require a green bean casserole at every Thanksgiving, and I know we’re not the only ones. Of course, as with the meatloaf, the worst part about this recipe was my own fault. The French fried onions, it turns out, are supposed to have actual onions in them – those new-fangled, artificially-flavored onion rings just turn soggy in the oven. For better results, then, take the time to look for the real thing; they come in cans, apparently. For best results, though, just make something else.

Ingredients: 1 can (10 3/4 ounces) condensed cream of mushroom soup 1/2 cup milk 1 teaspoon soy sauce Dash ground black pepper 4 cups cooked cut green beans 1 1/3 cups French fried onions Process: 1. Stir the soup, milk, soy sauce, black pepper, beans and 2/3 cup onions in a 1 1/2 quart casserole. 2. Bake at 350°F. for 25 minutes or until the bean mixture is hot and bubbling. Stir the bean mixture. Sprinkle with the remaining onions. 3. Bake for 5 minutes or until the onions are golden brown.

1/2 cup chopped flatleaf parsley Fine sea salt and freshly ground black pepper Olive oil, for greasing 1 cup canned plum tomatoes, crushed 2 tablespoons tomato paste 1 medium carrot, diced 1 stalk celery, diced

meatloaf yield: serves 6

Some people have fond memories of meatloaf, and I applaud them for their strong psychological defense mechanisms. My first encounter with the food was on an airplane – I tried it out of curiosity, and it’s a miracle I’ve been able to be curious about anything since. To be fair, this recipe appears on paper to be a good one, and I can only assume that the texture of my meatloaf, which was somehow both spongy and dense, was my own fault. A quick word of warning: the process of making meatloaf is somewhat gross, involving almost entirely the kneading, by hand, of raw ingredients. These ingredients include, at various points, ground meat, and bread soaked in milk and raw eggs, so if you got grossed out dissecting a sheep’s brain in high school, think about hiring yourself a sous chef.

Process: 1. Preheat the oven to 350°F. 2. Put the beef, veal, and pork into a bowl and knead them together. 3. Pour the milk into a bowl and soak the bread in it, squeezing it into a paste. Add the soaked bread to the bowl with the meat and work them together as though you were kneading dough. Add the cheese, garlic, onion, eggs, oregano, and parsley. Season with salt and pepper and knead again until well-incorporated. 4. Oil a large roasting pan with the olive oil. Form the meat mixture into a large loaf in the center of a roasting pan. 5. Stir in the plum tomatoes, tomato paste, and 1 cup water together in a bowl and pour the mixture evenly over the meatloaf. Scatter the carrots and celery in the pan around the loaf. 6. Put the pan in the oven and bake until a skewer inserted in the center of the loaf comes out warm, about 1 1/2 hours. If the loaf begins to look dry while cooking, tent it with aluminum foil. Remove the pan from the oven and let it cool slightly. 7. Slice the meatloaf into servings, put 1 serving on each plate and spoon pan gravy and vegetables over and around the meatloaf.

Ingredients: 1 pound ground beef 1 pound ground pork 1 pound ground veal 1 cup milk 1 cup bread cubes (3 or 4 slices Italian country bread, crusts removed) 1/2 cup finely grated pecorino Romano 2 tablespoons minced garlic 1 onion, cut into small dice 2 eggs 2 tablespoons dried oregano



West L.A./Santa Monica

1301 Westwood Blvd

11688 Gateway Blvd




Limited delivery area. Valid at participating locations. Customer pays all applicable tax and delivery charges. Expires 11/30/2010 Promo Code L3TOP10


11841 Willshire Blvd


Scary Specialty! Any Large Specialty





West L.A./Santa Monica/Brentwood


One Large Three Toppings



Spooktacular Deal!

Limited delivery area. Valid at participating locations. Customer pays all applicable tax and delivery charges. Expires 11/30/2010 Promo Code LSPEC12


Westwood: a history

The history of Westwood can be accounted for in terms of change, development, competition or a laundry list of questions that start off with “Did you know...?” For example: Did you know that Steve McQueen and members of the Rat Pack used to frequent Westwood? Did you know Westwood had a gang presence in the ’80s? Did you know Westwood had an ice skating rink? “Westwood has had a lot of different eras,” said Kevin Roderick, author of “Wilshire Boulevard: The Grand Concourse of Los Angeles,” a book on the history of every city Wilshire crosses

arit john photo courtesy of ucla archives, jim summers, shalev netanel

through. Westwood was a product of the Janss family (of Janss Steps fame), as is much of West Los Angeles. The Janss Investment Company had headquarters in the building currently owned by Yamato, a Japanese restaurant and sushi bar. “The Janss family was a big development company,” Roderick said. “In Westwood the family was hired to develop a huge chunk of land from the ridge of the mountains to Pico Boulevard and from Sepulveda Boulevard to the Beverly Hills city line. It was a big deal for them to start developing things this far west.”

prime | october 2010 | 29

Part of the Janss family’s marketing scheme involved promoting the university as part of the draw of the village. “The university and Westwood were products of each other. They grew up together and were developed at the same time,” Roderick said. Westwood also advertised itself as a community-oriented, upscale shopping area with department stores, mini-golf, bowling and an ice skating rink. Located on the corner of Weyburn Avenue and Gayley Avenue, Sonja Henie Ice Palace, which was originally known as the Tropical Ice Gardens, was open yearround from 1938 to 1949. “It was an audacious idea, an outdoor skating rink open all year in Southern California,” Roderick said. Roderick said that by the ’60s Westwood became known as a sophisticated shopping center. Kids from the suburbs would come in on evenings and weekends to shop and eat. During this new era, which peaked in the late ’80s, Westwood was in demand as a place to premiere movies. “It was very vibrant,” said Jennifer Schmahl, an alumna from the class of ’83, of Westwood during her school years. “There was always a lot of foot traffic: people going to movies, people going to restaurants, young people enjoying themselves.” While Westwood excelled in providing places for students to entertain themselves, it lacked basic amenities for the average student on a budget. “It seemed mainly geared toward nightlife,” Schmahl said. “It was hard to shop there if you wanted to buy clothes. It was a lot of upscale stuff.” The dilemma works both ways. If students don’t buy as much, shopkeepers don’t make as many sales. In a trend that continues today, store owners in Westwood struggle to make ends meet in the face of competition from large neighboring malls, higher rent and lower sales. Westwood had gained a reputation for the number of stores going out of business. “Westwood is the only college town with a 30 percent store vacancy,” said Stan Berman, owner and founder of Stan’s Donuts. In 1963, Berman, a veteran of the Marines from Philadelphia, took over the lease from a building on the corner of Weyburn Avenue and Broxton Avenue, across the street from the Bruin Theater, and opened up his shop. Before Stan’s Donuts, the shop held an Orange Julius and a Van de Kamp’s Bakery. Berman said it was the combination of foot traffic and upscale surrounding areas that drew him to Westwood. “Activity with a nice class of people (drew me to Westwood),” Berman said. “You have activity in Culver City, you have activity on Sunset Boulevard ... but I wasn’t too crazy about the class of people.” Berman said this changed during the ’80s when what he considers to be the golden years of Westwood, 1965-1985, came to an end. Around this time Westwood’s image as one of the safest areas in Los Angeles was threatened by the presence of gang members, culminating in the murder of Karen Toshima, an innocent bystander, in 1988. “We had one (killing) and it was our downfall ... and every other area has killings every single day,” Berman said. Both Berman and Roderick said that the increased presence

30 | october 2010 | prime

of gang members gave people the impression — the inaccurate impression, Berman said — that Westwood was becoming more violent. However, the development of bigger malls in Santa Monica and Culver City, as well as huge multiplexes, also negatively impacted Westwood. “Westwood used to be the promenade,” said Roderick. “(Now) Westwood continues to lose its sizzle to places that are considered more modern.” And yet, Westwood is still home to the Fox Theater and a number of other Los Angeles historical and cultural monuments. As it approaches its 100-year anniversary in the next decade, Westwood may see some changes in the future, but it would not be the first time Westwood has seen the end of an era pass.


#2 Brandy F R O M





Santa Monica 1413 Third Street Promenade Santa Monica, CA 90401

Westwood 10958 Weyburn Avenue Los Angeles, CA 90024


The Nostalgia Issue