Heavy-duty precision, tailored by ADIRA

ADIRA reinforces global trust in heavy-duty sheet metal solutions through tailored engineering and long-term partnerships.

As global industry needs evolve and production requirements grow more complex, ADIRA continues to strengthen its position as a trusted partner for heavy-duty sheet metal processing solutions. With a legacy of nearly 70 years in engineering excellence, ADIRA is seeing a significant increase in demand for its high-performance, customizable machinery, particularly the PH heavyduty press brake and the GV hydraulic guillotine shear.

This growing momentum is driven not only by the robustness and technological sophistication of the machines themselves, but also by ADIRA’s ability to listen, adapt and co-develop with each customer. Through its official representative and service partner in the United States, MC Machinery Systems Inc., ADIRA ensures that North American customers receive the technical support and local presence they need to maximize the value of their investment.

“More than just a supplier, we want to be seen as a partner who grows with our customers,” says João Pinto, ADIRA’s Sales Manager for North America. “Our strength lies in our flexibility and in our ability to design and deliver tailored solutions that meet the specific demands of each industry and production environment. That’s what our customers are looking for, a long-term relationship based on trust and high performance”.

The PH press brake stands out for its capacity to deliver extraordinary power and accuracy in large-format, high-tonnage bending applications, making it the preferred solution for manufacturers who work with thick materials and demanding geometries. Likewise, the GV shear ensures precise, clean and consistent cuts even under intense workloads, thanks to its hydraulic robustness and intelligent design. Both machines reflect ADIRA’s deep understanding of heavy-duty requirements and the importance of long-term performance in industrial environments.

Behind every ADIRA solution is a dedicated team of specialists who manage the design, development and integration of tailor-made projects. From sheet metal processing to automated systems and seamless integration with software or existing factory infrastructure, every ADIRA project is developed to meet the client’s production reality. Not the other way around.

What truly distinguishes ADIRA is its follow-through. Beyond delivery and installation, the company, together with MC Machinery Systems Inc., provides comprehensive technical support and training throughout the entire lifecycle of the equipment.

“The role of MC Machinery Systems has been absolutely critical in helping us grow and support our customer base in North America,” adds João Pinto. “Their deep market knowledge, technical expertise and commitment to service make them a natural extension of our own team. They allow us to deliver not only machines, but complete, reliable solutions with local confidence”.

As the global industry faces new productivity, sustainability and integration challenges, ADIRA stands ready, not only with machines engineered to endure, but with the mindset of a partner who builds relationships, not just equipment.