2020PORTFOLIO UXPranamita RAY Designer
CONTENTS
1 2 3 4 75 Digital Society School Searchmetrics GmbH Resume 2022 Interactive Platform: ProjectHiveminds i) Research Lab ii) Project Management Tool iii) User Testing: Data Request Tool iv) UX Revamp Proposals i) About Me ii) UXCV Designer/Researcher UX Designer/ResearcherPlaySimpleGames i)WordWars&Solitaire UserResearch,Persona,UserJourneyandOpportunityMapping ii)UXRevampofStoreScreenfeatureUXDesigner i)Cuemath MastersThesis:UI/UX of online evaluation system (Cuemath Diagnostic Test) ii) Progress Report Card iii) SEO Page UI/UX iv) Business Card redesign v) Game UI/UXUIDesigner National Institute of Design i) UX Case Study and Service Design : Mental Health & ii)Wellness Inclusive Game Exerience iii) UX Case Study: Strategies forGraClassrooms duate Student6 InIllustrations k on Paper
not designing, travelling to new places, different cuisines, dance, museums and music keeps me happy. Ocassional doodler.
I am a UX Designer, currently with an experience of 5+ years of working on conceptualizing and building digital products for SaaS Platforms, Gaming, EduTech companies, design studios.
Whenproducts Iam
I like to create ease of use and aesthetically pleasant interfaces by analyzing the user behavior and needs and researching the best way to create usable and delightful
Hello,
I am Pranamita. Born in Kolkata, India and currently based out of Berlin, Germany.
Design
Zeplin
Society School) ,
Designed Cuemath Diagnostic Test(CDT),an online test to gauge inherent mathematical aptitude. The test has been taken by over 35,000 students across 75 schools in India.
PRANAMITA RAY User Experience Designer/Researcher , BERLIN HogeschoolSearchmetricsTransactionSupplyUI/UXUX(Game)UXUXEXPERIENCESDesigner/Researcher Designer/Researcher Designer Designer OperationsAnalyst RiskAnalyst GmbH,BerlinvanAmsterdam(Digital
Wireframes
Affinity Diagram
Sketching
Sketch Invision
Built an interactive platform that allows users to think about ethical questions concerning PhysicalCybersecurity. Researched the topic of facemasks as a canvas to subvert facial recognitiontechnologies.
Created Gamer Persona, Empathy Mapping, Player Journey and Opportunity Mapping for game player experience (WordWars & Solitaire)
Heuristic Evaluation
Rapid Prototyping
Usability Testing
f Industrial Design
Tools
Product Managers to help define product requirements, brainstorm and ideation tocreat Information Architecture, Low-fidelity/High-fidelity prototypes.
User Interview
Quantitative Research
MasterEDUCATIONo
Bachelor in Technology (Instrumentation Engineering)
National Institute of Design, India Jul 2017 Nov 2019
West Bengal University of Technology Aug 2010 May 2014
Worked with Developers to launch report cards for Cue Parent and Cue Teachers to track the Cue Student s progress and redesign SEO Pages.
Worked on the Cooperative leaderboard feature for the game WordTrip. The feature was released in March 2020 and was highly received by players.
Led initiatives to introduce collaborative platforms and UX chapter discussions. Worked along with theDesign team to explore concepts to create an accessible design systems.
Feb 2020 Sep 2020 Sep 2019 Dec 2019
May 2021 Present
Worked with one of India s fastest growing travel startups. I was responsible for the management of supply partner accounts and optimization of in house tools. I also worked on the conceptuali zation and implementation of processes across teams, training interns and associates.
Responsible for User Research, Competitor Analysis, User Persona, User Journey Mapping, User Testingand Heuristic Evaluation.
As a part of the Transaction Risk Management System, I was responsible for monitoring vendor accounts and reporting fraud patterns.
Storyboarding
President Bangalore Students ActivityCommittee, NID
Co ordinator ; Tech-Fest Committee
Cuemath, Bangalore
Adobe Suite Miro Mural Balsamiq
The research project was published on the Dutch digital rights agency, Bits of Freedom s blog.
pranamita portfolio2022
User Research
Conducted webinar with Nederlandse Vereniging voor AI en Robotrecht (NVAIR) in Jan 2021
Jan 2016 Jan 2017 Sep 2014 Dec 2016
Persona Developement
Co ordinator Placement Committee, NID
Chief ; IEEE HIT Branch
DesignedBangaloreforinternal
Headout, Bangalore Amazon,
PlaysimpleAmsterdamGames, Bangalore
May 2019 Aug 2019
Figma XD
Conducted user research, creating user flow, interaction and visual design, prototyping and user testing across mobile and web platforms for CDT.
ray.pranamita@gmail.com +49-15175709131
B2B products for teams spanning : SM Research Lab, Project Management Tool,Data Request Interface, Product Dashboards working closely with Product, Engineering and CustomerSupport
Led initiative for UX revamps of the WordJam and Word Trip game purchase screen feature. The result was an increase of purchases by 14% (initial target of 7%) by players on the store screen. The feature was implemented in other games on the Androird play store and iOS app store.
Qualitative Research
CollaboratedTeams.with
Searchmetrics UXGmbH Designer/Researcher
Duration Role Overview Products Involvement For SM Research Lab, the task was to create framework for customer needs: Jobs to be Done and create medium fidelity prototypes. To test that with internal stakeholders and users, gather insights and create high fielity prototypes. For the Project Management Tool, created medium fidelity mockups to test with internal stakeholders to introduce on the SM platform with new design system focusing on accessibility. Worked on other Searchmetrics Products such as Research Cloud, SM Analytics, Data Request Interface. Lead initiatives for the UX Chapter within the organisation. Introduced UX Research methodologies, conducting User Testings and Heuristic Evaluation on the platform. User Research, User Centric Design, Contexual Interviews, Observational Research, User Persona Developement, User Journey Mapping, User Testing, Wireframing, Prototyping, System Design May 2021 - Present Product Managers Graphic DataProjectResearchClientFrontendDesign Developers SucessManagement Lab Management RequestTool Unfortunately, according to the terms of the NDA, I will not be able to share/present details of the projects as most of them are ongoing and in development stage. However, I am happy to discuss offline. Thank you for your understanding.
Digital Society UXSchool Designer/Researcher
Duration Role Overview ProjectInvolvement Partner Project WeOutcome Link seeanincreasing number of examples where citizens use physical means to protect themselves from said technologies. Counter-Surveillance Culture (CSC) offers a unique glimpse into the values of modern-day citizens. CSC uses creative, often critical, security measures to protect the identity of individual citizens. Our project aimed at understanding the culture around CSC. To build an interactive platform that encourages users to think about the ethical questions concerning physical cybersecurity. User Research, UI/UX UXDesign Content, Interaction, Visual Design, Protyping February 2020 - August 2020 TEAM: Madeleine Assadi Daan MickCOACH:RobberWalder deGraff Jongeling BitsManonIskanderGijsMENTOR: Huisman Smit D. ofFreedom Thehttp://www.projecthiveminds.com/ platformwaswellreceivedduring Digital Society School Design Showcase 2020. The project research was published in Dutch digital rights agency Bits of Freedom’s blog. Invitation to conduct workshop/webinar with Nederlandse Vereniging van AI- en Robotrecht (NVAIR)
UXGames PlaySimple Designer
Duration Role Overview Games Involvement Project TheOutcome Link goalwastoidentify target users for casual(word) games and come up with player personas specific to the games. The player persona was aimed to summarize the player’s background, motivations, goals, and needs. For WordWars, which was being revamped, it was beneficial for the team to develop a mental picture of the user segment and proceed with game features that would have seamless experience. For Solitaire, the goal was to identify players than can be onboarded to the word game platform via card game platform. User Research, Game Experience Design Storyboarding, Contexual Interviews, Observational Research, User Persona Developement, User Journey Mapping, Empathy Mapping Spetember 2019 - October 2019 UX SolitaireWordWars CustomerQA DataDirector Analyst Support team.designer,TheamongWordWarsearch-Player-Persona-for-Word-Games https://www.behance.net/gallery/96540757/UX-Ressinceitsrevampin2020hasrankedthetopmultiplayerwordgames. personaswasusedforreferencebythegameproductteamaswellasthemarketing
Duration Role Overview Games Involvement Project TheOutcome Link storescreenfeature was released 6 months prior. The expected upside on player activity and purchase on the platform was not succesful. My task was to improve on the player experience for the feature and come up with design iterations for the feature which were to be released as variants for A/B testing (for android and IOS) The same feature was to be launched for sister game WordTrip. User Research, Game Experience Design Observational Research, Market Comparison, Heuristic Evaluation, Wireframing, Prototyping November 2019 - December 2019 UX Director UI WordTripWordJam ProductGameDesigner Designer Manager recently. Therate(expectedresultedonAsign-Feature-Design-for-WordJam https://www.behance.net/gallery/105996941/UX-Desof2020,thefeaturewasreleasedwith2variantsallplatforms.Therevampwassucessfulasitin14%increaseplayerpurchaseincreasewas7%). featurehasalsobeenlaunchedforWordTrip
UI/UXCuemath Designer
Duration Role Overview Application Involvement Project IOutcome Link workedwithCuemath, an education and learning start-up, working in a research and inquiry-based approach, tailored towards building mathematics aptitude. I was responsible for designing an effective program of assessment, evaluation and reporting system for the student. My research involved understanding the student, teacher and parents’ approach towards the child’s learning capabilities of the subject. The platform was mobile and web Thisbased. project was also my case study for my Master’sUserthesis.Research,Storyboarding, Contexual Interviews, Observational Research, User Persona Developement, User Journey Mapping, Empathy Mapping, Visual Design, Information Architecture, Wireframe, Interaction Design, Prototyping May 2019 - August 2019 Product Manager Front End CuemathProjectCurriculamDeveloper Designer Guide(NID)DiagnosticTest platform. CDTplan.teachersCDToverlaunchedTheon-Project-Cuemathhttps://www.behance.net/gallery/98101309/GraduatiCuemathDiagnosticTestwassuccessfullyinAugust2019andhasbeentakenby 35,000studentsinIndiasinceitsrelaunch.Theapplicationhasbeenusedbyover8000toevaluatestudentsandcreatecurriculum wasrecentlylaunchedforUSA,Australian
Duration Role Overview Projects Involvement Project Link Some of the side projects at Cuemath involved i) Report page for Cuemath online learning platform for CueStudents and CueTeachers ii) UI/UX of SEO pages for both mobile and web iii)platform Design business card that incorporated math related puzzle iv) Game art and game UI for CueStudent App UX Design, Visual Design, Information Architecture, Interface Design, Wireframe, Prototyping Graphic Design, Game Art May 2019 - August 2019 Product Manager Front End GameBusinessSEOLearningCuemathCurriculamDeveloper Designer Online Platform Pages Cards Art eport-Card-SEO-Pageshttps://www.behance.net/gallery/96502901/UXUI-Report-Card-SEO-Pages https://www.behance.net/gallery/96502901/UXUI-Rhttps://www.behance.net/gallery/96568275/Game-UI-Freelance-Project
Other Projects
Duration Role Overview Projects Involvement Project Link During my Masters, some of my projects included inclusive strategies for classrooms, user research and service design for mental health and wellness among young students, user research and case study on Anganwadi (Indian government daycare centres for the underprivileged) and Anganwadi workers, inclusive board game experience. The research work and design development of these projects helped me to not only develop a deeper sense of empathy but also made my approach to understanding users methodical and wellUserstructured.Research,Storyboarding, Contexual Interviews, Observational Research, User Persona Developement, User Journey Mapping, Empathy Mapping, Visual Design, Information Architecture, Wireframe, Visual Design 2017-2018 Head of the Department Discipline Professor Project Guide UX Case Study & Service Design for Mental Health and Wellness Inclusive Game Experience UX Case classroomsStrategiesStudy forprimary -Design-Mental-Health-and-Wellnesshttps://www.behance.net/gallery/79620607/Servicesearch-Service-Design-Mental-Healthhttps://www.behance.net/gallery/79324311/User-Rehttps://www.behance.net/gallery/ 8 xperience-Inclusive-Design-Tactile-Ludo2297241/Game-E
Ink on Paper Illustrations
Thank You