The Pro Beat • Vol 3: July 2023

THE PRO BEAT

NURTURE + THRIVE

SUMMER 2023

SHOP THE NEWEST REBEL TRAIN MERCH LINE -->

a note from KP

Hey there Pros,

Can you believe it? We’re officially halfway through 2023. It’s time to TURN UP the heat and let the rhythm guide us to new heights.

In the spirit of summer, a time when nature blooms in all its glory, we invite you to join us in nurturing the seeds of your personal growth.

Looking back on this year, I am so proud of what we have already accomplished. From Rock the Boat, to POUND for Pride and the Tour to Summer Rebel Train, the heartbeat of POUND has never been stronger. So, looking ahead, what’s next? HQ has been working tirelessly behind the scenes to bring you new experiences and opportunities. POUND is always growing and evolving; stay tuned for exciting new announcements!

In this edition of your Pro Beat, look forward to reading about badass summer events, opportunities to rock + learn, Pro highlights and a special contest! Happy reading, rockstars!

- Peace, love + Ripstix

CHOO CHOO! Thank you for joining us on the Rebel Train for our annual Tour To Summer challenge! We spent 28 days rewriting the ‘rules’ and resetting the focus and structure of our lives. Today, the journey continues - taking what we’ve learned and gained during the Tour and letting it guide us into the future.

COMMUNITY STATS:

1282 ROCKSTARS jumped on the Rebel Train

647 Pro’s 635 Posse

2,915,461 impressions during TTS on Instagram

We’re grateful to be on this journey called life with all of you! See you at the next stop...wherever that may be! CHOO CHOO

“I DON’T KNOW WHERE I’M GOING, BUT I PROMISE IT WON’T BE BORING.”

- DAVID BOWIE

how we’re making noise

JUL 15 // POUND OUT RETT

w/TC Cindy Henry in St. Louis, MO

SEPT 10 // STRENGTH IN THE CITY

w/ICON Yolanda Dunn in Chicago, IL

SEPT 16-17 // IFAA FESTIVAL

w/TC Sarah Rose in Heidelberg, Germany

SEPT 22-24 // SUPER GIRL SERIES

w/TC Lauryn Brown in Oceanside, CA

SEPT 22-24 // BIBIONE

UPCOMING EVENTS have an event?

w/ICONS Magda Franceschino + Daniela Borzetti in Bibione, Italy

SEPT 30 // HLAG DURING UK DRUM SHOW

w/ICONS Kylie Bond and Jess McKee in Liverpool, UK

Please fill out our EVENT INQUIRY FORM if any of the following are true:

1. Your event anticipates more than 50+ attendees

2. You would like to represent POUND at a convention, exhibition, festival or you want to find an instructor to represent the brand at your event

3. You have been approached by a brand to represent POUND at an event or you represent the brand that wants to offer POUND

4. Your event will have national media coverage

Approval requirement: Event must be at least 2 months away

Each season brings new opportunities and challenges. How do we help keep our Posse motivated and engaged? How do we inspire new students to join our Posse and how do we establish lasting relationships within our local community? ICON and POUND’s Training & Events Manager, Em Pedron, shares her top 3 tips.

1. Let Creativity Rule with Awesome Themes: Get ready to amp up the excitement by adding creative themes to your POUND classes and events! From “Rock ‘n’ Roll Revival” to “Neon Nights” and “Beach Bash,” let your imagination run wild. Encourage participants to dress up, decorate the venue, and infuse thematic elements into the workout. When you make it an immersive experience, you’ll leave a lasting impression on your Posse.

2. Team Up and Connect Locally: Forge strong connections within your local community by partnering with like-minded businesses, fitness studios, and event organizers. Collaborations bring fresh perspectives and resources, and together, you can promote events, co-host, and create a buzz. This camaraderie will boost attendance and make your events even more impactful.

3. Rock Social Media for Maximum Reach: In today’s digital world, social media is your best friend for event promotion and community engagement. Create eye-catching graphics, captivating videos, and compelling event descriptions. Encourage your Posse to share their experiences and invite friends and family. Set up event pages on Facebook, Eventbrite, or Meetup to streamline the registration process. Online engagement can strengthen the sense of belonging among participants.

HIGHLIGHT

MEET EM PEDRON, POUND’S TRAINING & EVENTS MANAGER

Em fell in love with POUND the minute she walked into the first Manila POUND Pro Training in 2017. With her dance background, Em loved the way POUND brings an incredible vibe of choreography and movement. She believes that every workout experience should be one that brings you bliss and she found that with POUND and its amazing community. Along with being an incredible ICON, Em is also a skilled project manager with a decade of experience curating educational experiences and the former owner of her own events company in the Philippines. As POUND’s Training + Events Manager, she is working to help build a new streamlined process for future event management and more!

the science of PLAY

Play is fundamental to childhood development and has a positive impact on multiple aspects of life, regardless of age. Play state begins in the midbrain, similar to hunger, fear and caring. When we play, neurons light up the midbrain and cause a cascade of connections that fire across the brain.

Play increases motivation: Play naturally promotes motivation to engage in physical activity and movement.

Play encourages collaboration: Play offers opportunities to work together with peers, often creatively, while improving communication.

Play promotes essential skills: Play supports the development of life-skills like emotional intelligence, self-reliance, diplomacy, leadership and the diplomacy and leadership. The positive impacts of early-childhood play can be experienced throughout life.

Play supports learning: Play is an effective medium for learning, making the process not only favorable but more effective.

pro tips:

How can we incorporate more play into our POUND classes? Here’s a few ideas!

Class themes: Class themes can include costumes (maybe even with an after class social), lighting and decor, track choices, give-ways and more. Get creative and PLAY!

Contests: Contests can transform regular class participation or participation into a game! Class bingo cards, printed offers hiding under random class mats, and rocking a POUND move and posting it to socials after classes, are all fun ideas for contests in class.

Light-hearted competitions: Class competitions, that are ideally NOT performance-based, can be another great way to incorporate more PLAY into your classes. Think Ripstix spins, rockstar poses, acapella encores, track trivia and more!

THE SCIENCE OF PLAY: PRO SKILLS COURSE RECORDING

If you missed it, watch this course recording where ICON Pia Thiemann discusses ways and opportunities we have to create play in our everyday lives (for children and adults alike!) and the nonmedicinal method that guides behavior from an early age.

You will complete this course recording with tips and inspiration for introducing more PLAY - and its many benefits - into everything you do! BONUS, use coupon code PLAY50 to view for 50% off.

Watch recording -->

label learning

PRO SKILLS HIGHLIGHTS

Pro Skills Workshop: The Label, Your Ultimate Tool For Success 2

JULY 21 • 3:00P-4:00P PDT

You know The Label is home to your program choreography but did you know that it also has many other resources, tools, and opportunities for you to grow + feel successful both during class and outside of it? Come take a tour of The Label with ICON + POUND’s Pro Success Manager, Amy Ward, as she walks you through all that The Label has to offer. Be sure to stick around to the end for Q&A!

POUND Education Hours: 1

The Business of Fitness Series (3 -part-series): Building Relationships and a POUND Posse

JULY 13 • 8:00P-9:30P PDT

AUG 5 • 6:00A-7:30A PDT

SEPT 22 • 10:00P-11:30P PDT

ENGAGE: In course 1 we will discover ways to reach your future Posse (or reconnect with your current one), set yourself apart and create anticipation and excitement for your class experiences.

CONNECT: Course 2 is all about connecting with your Posse through rockstar communication, coaching and cues - elevating everything you do with one goal in mind: creating unforgettable and meaningful experiences.

LONG-TERM SUCCESS: In the final course, we will combine the take-aways from the first two sessions to help us solidify our learnings and ultimately walk away with tools that help establish strong classes and the type of participant loyalty that results in long-term class retention.

POUND Education Hours: 3

Sign Me Up -->

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The Business of Fitness: Finding Freedom as a Group Fitness Instructor 3

SEPT 8 • 8:00P-9:00P PDT

In this free workshop, we will share ideas on how to make group fitness instruction a successful side hustle or even a full-time job. Fitness instruction can be an exciting + fulfilling part of YOUR life - whatever YOUR life and goals may look like. In this workshop we will identify a few go-to tools for entrepreneurial success and walk through goal setting + time-management exercises that can be used for years and years to come. While doing this, we will remain focused on each Pros’ unique goals with a rebellious reminder that YOU get to define what instruction and success looks like in your own life.

POUND Education Hours: 1

Sign Me Up-->

learn, rock + win!

Download the BINGO card and track your learning to be entered to WIN! Once you complete a line vertically, horizontally or diagonally, take a snapshot of your Bingo card and tag us @poundfit AND email us at prosuccess@poundfit.com with the subject line ‘POUND Bingo’ and be entered to win $50 towards the shop!

back from the vault!

THE BUSINESS OF FITNESS: LANDING THE GIG

We know the power and inspiring energy that group fitness provides for our participants and the work and passion we, as individual instructors, put into creating and leading unforgettable experiences. But, how do we get ourselves in the door, get POUND onto gym schedules and potentially make a career out of fitness? Last month, Vice President of Group Fitness for Crunch Fitness, Marc Santa Maria, shared his thoughts on this topic, tapping into over 25 years of experiences in the industry as an instructor, leader and mentor.

Take Me to the Recording -->

MILESTONES SHOUT OUTS

Tari Wirtjes always knew there was more to life beyond her day-to-day banking job. She sought out fitness as a release, taking certifications for group fitness and fitness training programs, actively teaching fitness groups since 2012. Still she wasn’t content. Tari came to the realization that she had to focus on one thing in order to pursue excellence and to discover the best version of herself. She finally took a leap of faith in 2015, jumping off the corporate ladder into fitness full-time. The following year, she came across an ad for POUND on Facebook. Coincidentally, Tari’s husband’s friend was also a friend of POUND founder Kirsten Potenza.

Tari became a POUND ICON/master trainer in 2017. Tari consistently communicates with POUND HQ to report on on current Indonesia activities with POUND and her yearly plans for the community. “POUND has become a part of my life and my identity. It has helped me develop not only into a better and more mature individual, but strengthened my leadership quality,” she reveals.

As a leader, Tari believes in less talk and more action to encourage others. “I’ve always aspired to lead this community by example since being appointed as a POUND ICON. I hope those around me can be inspired by taking the good and leaving the bad, but still celebrate their authenticity, and simply be who they are,” she reflects. “I believe, this way, they will experience a better self-discovery journey, so they will be more appreciative of the twists and turns of the process they go through to become a successful POUND Pro and participant.”

POUND is currently one of the most popular fitness programs in Indonesia, with many fitness centers offering the workout on their schedules. There are approximately 1,000 licensed instructors, of which 300 are actively teaching throughout the country.

High End Magazine highlights one of our own, Tari Wirtjes, as one of Indonesia’s Beautiful Women 2023

DO GOOD, BE GOOD

4 words that founder and CEO Kirsten Potenza lives by and the foundation of who we are. As group fitness instructors we have a path to lead safe and effective workouts in the group fitness setting but as Pros we believe it goes beyond the workout and class.

We believe that doing good and being good also means creating more inclusivity in all that we do, in our communications, marketing, classes, and our community. This month, we are introducing a contest to raise the bar - our bar. A quest to celebrate the uniqueness and authenticity of our Pros! It’s called ‘I am POUND.’ Below are the specs to submit your story + pics for a chance to be featured in an upcoming product line.

1 2 3 4

2-3 PICTURES SHOWING YOUR AUTHENTIC, UNIQUE, BADASS SELF

TEACHING POUND, TAKING A POUND CLASS OR HANGING OUT WITH POUND POSSE MEMBERS

A MINIMUM OF 1 FULL-BODY AND 1 CLOSE-UP SHOT

1-3 SENTENCES ON WHY YOU ARE POUND

EMAIL TELLUS@POUNDFIT.COM WITH THE SUBJECT LINE ‘I AM POUND ENTRY’ BY JULY 28

SUBMISSIONS MUST BE RECEIVED BY JULY 28, 2023

PRO PERKS

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Pros get 30% off site wide using the code: POUNDFIT30

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more pro perks!

30% OFF THRIVE MARKETPLACE

Get 30% off your purchase and a free $60 gift when you join Thrive Market! Thrive Market is an online marketplace on a mission to make healthy living easy and affordable for everyone. No code needed. Applied at checkout.

DISCLAIMER: U.S. ONLY

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NASM + AFAA CERTIFICATIONS

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