Sweden - UMINOVA eXpress Your Ideas

The team

Pauline

Sevak

Dalia

Alena

Project Manager (Communication Agency)

Specialising in Entrepreneurship and Business Development

Creative and Cultural Projects Manager

Artist Customer Service Hospitality Management

France

Armenia

El Salvador

Slovakia 1

The problem Overconsumption is a global issue with a huge impact on climate change

Swedish consumption requires

4,2 planet earth resources Living Planet Report 2016, from WWF (World Wildlife Fund For Nature)

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Changing Minds, not the Climate.

UNESCO 2017

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A number

7/10

Swedish people think that they themselves can do something about the climate… … we agree!

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Concretely What we offer A sharing multi-functional and eco - friendly space in Umea to exchange ideas on how to increase awareness towards environmental issues by doing workshops, conferences and art exhibitions, or just going to grab a fair trade coffee or green food.

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Acquire customers Acquisition strategy Social media Partnerships

Primary targets People who are aware of environmental issues

Secondary targets Word of mouth

B2C: Fika lovers, artists, vegetarians B2B: Business

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Acquire customers Through a unique experience

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Multi functional place Local, ecological and fair trade products Reused and recycled products Arts exhibition Furnitures bought in charities Zero waste

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Multi functional place Coworking place DIY studio

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Multi functional place Conference room Workshops/Education

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Inspiration French urban farm Repairing studio Organic brunch Recreate social link 66 000 👍👍 Facebook 18 000 foll. Instagram

La Recyclerie Paris

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Why it could work ?

Traction Eco-friendly trend in Sweden (raw food, organic products, healthy lifestyle) Fika tradition in Sweden (average 2/day, 3 cups of coffee/day) Interviews with interesting people A welcoming and enthusiastic team Social atmosphere back around a community of people Being active in doing, learning, participating Arts and culture awareness

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Business

Model

Partners.

Costs.

Revenue.

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Examples of partners Artists

Food, consulting, workshops

Alena

Hanna Alperud, the owner of Raw for Good offers

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Examples of partners Umeå based wholesale processing locally produced fruits, roots and vegetables.

Interior Design and Architecture Expertise

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Almost like Blue Ocean Strategy Canvas :)

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Why Uminova eXpression?

Specialisation in cultural, artistic and creative start-up To use a network of experts in Marketing research and Strategy Help us to find investors, which is our next step

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We believe that ...

REUSE REDUCE RECYCLE REBUY REPAIR … is the future 18

Thank you for your attention!

Do you have any questions?

Pauline +33 6 81 55 30 53 pln.brideron@gmail.com

Sevak +467 639 789 09 sev-rostomyan@hotmail.com

Dalia +467 90 572 726 daliarosa@hotmail.com

Alena +467 22 896 077 aliptakova77@gmail.com

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