Communication Insights 2017 Agenda

Sponsored in part by:

Regional Communicators Conference

MAY 15, 2017

Regional Communicators Conference

8:45- 9:00 a.m.

Welcome and Opening Remarks

Melanie Slade Morrison

Manager of Communications, Simcoe County District School Board

9:00 - 10:00 a.m.

Session One

Shocking Communications Secrets Millennials Don’t Want You to Know Sharon Burkhart, Kristin Taylor, Matt Heitto, & Erik Snow Marketing and Communications Team, Georgian College They are online and plugged-in, the first digital natives. But how do you get their attention? This interactive session presented by members of the Marketing and Communications team at Georgian College will look at how, where and why to communicate effectively with the millennials in your target audience.

10:00 - 10:45 a.m.

Interactive Session One

C3: Compassionate Crisis Communications Cathy Clark

Manager, 911 & Emergency Planning, County of Simcoe

AGENDA

This is the chance you’ve been waiting for! Together, we will put our compassion capacity to the test as we seek to craft key messages in the face of a simulated disaster. In this session, you will practice your skills as a facilitator of hope, your gift as a calming influence who seeks to build connectedness and foster a sense of security, and your artistry in the restoration of self-efficacy.

10:45 - 11:00 a.m.

Break

www.communicationinsights.ca

@comm_insights #CommInsights2017

11:00 a.m. - 12:00 p.m.

Session Two

Media Relations and Issues Management in a Social Media Age Brian Lambie

President, Redbrick Communications Inc. Effectively managing issues has become more complicated. Local newsrooms are shrinking and new forms of media are emerging. “News” breaks in real time. The name of the game is speed, not necessarily accuracy or fairness. With expert insight, we will explore what this means for communicators in Simcoe County. Specifically, this session will cover: strategies to manage realities you can’t change; strategies to build trust in your community; and organizational changes that are needed to succeed.

12:00 - 12:45 p.m.

Networking Lunch

12:45 - 2:15 p.m.

Session Three: Panel

Community Engagement Amanda Sutton

Owner, Catalyst Communications Choreography

Chantal Boileau

AGENDA

Community Librarian, Barrie Public Library

Steve Wilson

Staff Sergeant, Support Services, South Simcoe Police Our guest panelists have made community engagement their hallmark. They will share their experiences with crafting everything from community-focused messaging and initiatives to creating new community-focused organizations. If you want to move the needle on community engagement, this panel will provide you with new ideas, new tools and share how they measured success. Hear the stories of how they became true “Community Champions”, building public support and fostering goodwill among the people they serve.

Regional Communicators Conference

2:15 - 2:45 p.m.

Interactive Session Two

Project Management for Communicators Michèle Newton

Specialist & Senior Consultant, PMJ Inc.

Angelina Seguin Senior Manager, Centre for Continuous Improvement, City of Barrie You can always spot a great communicator by how busy they are! While juggling multiple communications projects is the norm, keeping them organized for success isn’t always. This session will expose you to some key project management tools successfully used by project managers and communications professionals. You’ll get a hands-on experience and take away some ideas that may change how you work.

2:45 - 3:00 p.m.

Break

AGENDA

3:00 - 4:00 p.m.

Session Four

Social Media Culture in Canada Dr. Alex Sévigny

Director, McMaster-Syracuse Master of Communications Management

Dave Scholz

Managing Partner, Leger 360 In this engaging and entertaining presentation, Alex and Dave will discuss the latest social media data that they have gathered, characterizing Canadians’ use of social media as well as their attitudes towards it. They will also touch on some emerging trends, strategy and how social media is changing our culture and the way we live.

4:00 - 4:15 p.m.

Closing Remarks Organizing Partners:

Town of The Blue Mountains Simcoe County District School Board City of Orillia North Simcoe Muskoka Local Health Integration Network Township of Springwater PMJ Inc. Town of Bradford West Gwillimbury Catalyst Communications Choreography