Communication Insights 2019 - Agenda

Sponsored in part by

Regional Communicators Conference

MAY 13, 2019

Regional Communicators Conference

@comm_insights #comm_insights19

8:50 - 9 a.m.

Welcome and Opening Remarks Michèle Newton

Public Relations Specialist & Director, Konvo Media

9 - 9:50 a.m.

Session One

“Quicker. Grittier. Geekier:” Keeping Up with Emerging Communications Trends Thank you to our

Partnership Sponsors:

Andrea Montgomery, APR Vice President, Redbrick Communications Our audience, their expectations and their platforms are all changing.

Communications professionals need to adapt. Redbrick Communications surveyed senior-level communicators across multiple sectors to find out where they invest, what they’ve changed and what’s been left in the dust. In this interactive session, we’ll share what they said, see if you’re measuring up and leave you with tips to help with your daily communications challenges.

9:50 - 11:00 a.m.

Facilitated Round Tables Various Topics

Digital Advertising

AGENDA

Dr. Alex Sévigny Director, McMaster-Syracuse Master of Communications Management

Online Engagement

Dan Keane & Mike McInerney Online Engagement Managers, Bang The Table

Media Relations Andrea Montgomery, APR Vice President, Redbrick Communications

11 - 11:15 a.m.

Break

Also: Driving AODA Compliance Marketing Approaches for Comms Social Media Tracking Value of Demographics for Results

www.communicationinsights.ca

@comm_insights #CommInsights2019

11:15 a.m. - 12:45 p.m.

Panel- Community Engagement Guelph Engages!

Kate Bishop

Community Engagement Program Specialist, City of Guelph

Youth Engagement: A Public Health Unit’s Journey from Past to Future Kara Thomson-Ryczko

Tobacco Program Coordinator, Simcoe Muskoka District Health Unit

Engaging in Public Safety Staff Sergeant Valarie Gates

Executive Services Unit, Barrie Police Service Our guest panelists have made community engagement their passion. They will share their experiences with crafting everything from community-focused messaging and initiatives to creating new community-focused organizations.

12:45 - 1:30 p.m.

Networking Lunch

AGENDA

1:30 - 2:15 p.m.

Session Two

Diversity + Inclusion + Communications: Real Engagement Inside and Outside Your Organization Parm Chohan, MCM

Communications Advisor, Town of Caledon This session will cover various aspects of why and how diversity and inclusion, combined with strategic communications can contribute to true engagement with staff and the community they serve. What’s the simple difference between diversity and inclusion? How have other organizations effectively used their diversity as a competitive advantage? What are some essentials to developing diverse messaging and campaigns? Let’s have an open dialogue about diversity and inclusion, done right and done wrong.

Regional Communicators Conference

2:15 - 3 p.m.

Session Three

Getting the word out: Strength in Numbers Doug MacMillan

President, The Letter M Thank you to our

Leadership Sponsors:

Public sector communications strategies often involve several stakeholders, with a goal to reach many audiences. Partners can be valuable influencers to reach and engage the public effectively, and on budget. This session will explore “why” and “how” to execute a collaborative approach to meeting strategic communications goals, and share several case studies from the public sector.

3 - 3:15 p.m.

Break

3:15 - 4 p.m.

Session Four

AGENDA

Social Media Influencers – Trends and Best Practices Stephanie Mackenzie-Smith

Manager of Corporate Communications , Town of Aurora Not a Kardashian? Don’t worry, you can still be an influencer in your own community. In this session we’ll talk about how to be an influencer and use influencers to your advantage. We’ll also tackle best practices, worst practices and upcoming trends in social media. You’ll leave this session with new ideas, a fresh perspective and a sense of what’s to come in the digital world.

4 p.m.

Closing Remarks Michèle Newton

Public Relations Specialist, Director, Konvo Media

Organizing Partners: Town of Aurora Town of Bradford West Gwillibury Konvo Media Lake Simcoe Region Conservation Authority Simcoe Muskoka District Health Unit York Region & with Elizabeth Cornish