Communication Insights 2018 Agenda

Sponsored in part by:

Regional Communicators Conference

MAY 15, 2018

Regional Communicators Conference

8:50 - 9:00 a.m.

Welcome and Opening Remarks Michèle Newton

Public Relations Specialist, PMJ Inc.

9:00 - 10:15 a.m.

Session One Be The News / Journalism 101 Brian Lambie

President, Redbrick Communications With the hollowing out of media, there are fewer journalists and media outlets to tell your stories. Now, we need to literally ‘be the media’, applying a journalistic approach to creating media rich content to fill the news void.

10:15 - 10:30 a.m.

Break 10:30 - 11:30 a.m.

Interactive Session

AGENDA

DIY Smartphone Videos Ian McIntosh

Founder, Ian G McIntosh Photography Video is a powerful communications tool. This session will teach you how to create and edit high quality videos and show you where and how to post them.

In this hands-on workshop you will learn to: • Create clear, concise scripted messages • Create good looking and sounding videos • Trim and edit videos • Post your videos

Join the Conversation: #CommInsights2018 @Comm_Insights

www.communicationinsights.ca

@comm_insights #CommInsights2018

11:30 a.m. - 12:30 p.m.

Session Two

Indigenous Engagement How Important to Our Future Is It? Kerry-Ann Charles

Coordinator, Lands and Climate Change, Cambium Aboriginal

Building respectful relationships and partnering with Indigenous people in strategic planning, policy and projects is more important than ever. During this presentation you will hear about successful partnerships between Georgina Island First Nation and various levels of government. You will learn the importance and benefits of these partnerships, as well as receive tips on how to pursue positive relationship building.

12:30 - 1:30 p.m.

Networking Lunch 1:30 - 2:30 p.m.

Session Three: Keynote Social Storytelling

WORKCABIN

creative

Greg McLachlan

Founder, Work Cabin Creative

AGENDA

Social Storytelling: You don’t need to be Steven Spielberg! Or have a big budget! Learn why social storytelling is an absolute must today and how doing it is way simpler than you ever thought.

2:30 - 2:45 p.m.

Break

Presented by:

Sponsored in part by:

Regional Communicators Conference

2:45 - 3:45 p.m.

Session Four

Top 5 Trends for Strategic PR in a Data-Driven World Dr. Alex SĂŠvigny

Director, McMaster-Syracuse Master of Communications Management

Martin Waxman President, Martin Waxman Communications

AGENDA

Our professional culture is being transformed by digital technology and data big and small. This means that communicators are operating in a constant state of flux and have to adapt to these five trends to stay relevant.

1. Messaging on the go: how mobile communications devices are transforming storytelling 2. Fake is the new reality: the growing importance of ethical communications 3. How semantic and voice search are reshaping discovery 4. The who is a what: using chatbots to engage the public 5. Understanding AI, machine learning and data-driven decision making

3:45 - 4:00 p.m.

Closing Remarks Michèle Newton

Public Relations Specialist, PMJ Inc.

Organizing Partners:

A Growing Tradition