CORPORATE SOCIAL RESPONSIBILITY Philippine Prudential helps Sendong’s victims An excerpt from “Philippine Prudential extends its support to Sendong flood victims” by Aiza Balili, Promo Officer, Cagayan De Oro Branch
In the early hours of December 17, 2011, the Southern Philippines was hit by Tropical storm Sendong. With 12 hours of non-stop rainfall, powerful torrents of water gushed into nearby villages, nearly destroying everything in its path.
Moreover, Philippine Prudential employees and agents from all its Distribution Channels also took the initiative to donate goods, mats and clothes to their colleagues who were greatly affected by the typhoon. According to Kagay-anons, it was the toughest time for them. Truly, death comes like a thief at night. It was a calamity that caused so much devastation in all aspects of their lives. Amidst adversities, Philippine Prudential’s people never had second thoughts of extending help to those who were badly in need, whether through financial assistance or goods. What was most important was that we were united in the same worthwhile endeavor.
An initiative by Philippine Prudential CDO Branch Head, Ms. Rina Flores, and with her direct assistance, Philippine Prudential agents and employees mobilized to help the victims of Typhoon Sendong. About a thousand packs of goods and sleeping mats were distributed to Barangays Consolacion, Bonbon, Macabalan, Macasandig and Balulang. Packed lunches were also given to the volunteers of ABS-CBN and GMA networks who have also demonstrated their true spirit of volunteerism.
12 | Philippine Prudential Life Insurance Company, Inc.
Philippine Prudential Cagayan de Oro Retail Sales Office mobilized to help the victims of typhoon Sendong. Bags containing grocery items, rice and clothes were packed carefully and were distributed to evacuation centers.