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TIMES PHILIPPINE PRUDENTIAL

An Official Publication of the Philippine Prudential Life Insurance Company, Inc.


Fifty Years—and Counting At last, it has come. Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential) is celebrating its 50th Year! As the Company marks this joyous event, the first thing that comes to mind is, “Thank You.” Thank you to all of you who have happily and untiringly journeyed with Philippine Prudential. Thank you for the courage, the hard work, the dedication. For fifty years, Philippine Prudential has managed to stay on course and deliver on every commitment, and we will never tire of saying thanks to all the individuals who have helped mold this Company into becoming an industry leader in innovation and growth. There is much more to say, so we invite you to “listen” as our Special Issue of PP Times tells you about a rich Company History (Excerpts from our “Good as Gold” Commemorative Coffee Table Book on Pages 6 and 7)… musically brought to life onstage (Writeup on our “Gintong Alaala” Gala Night Musicale on Pages 8 and 9)… and succeeded by deeds and actions that will carry Philippine Prudential through another splendid 50 years in the life insurance industry (“All Roads Lead to 50,” starting on Page 11). Let the counting continue.

TIMES PHILIPPINE PRUDENTIAL

Vol. 49 No. 1  February 2013

An Official Publication of Philippine Prudential Life Insurance Company, Inc.

MR. GREGORIO D. MERCADO Publisher

MR. DANIEL D. MERCADO III MR. VICTOR P. QUISUMBING Associate Publishers

EDITORIAL TEAM RODOLFO C. ESTRERA Editor

ELISA REGINA B. CLAUSTRO Content Management

PIERRE ANGELICA C. RAÑON Creative and Art Direction

MARIA CARMINA S. BARON Contributing Writer


Philippine Prudential 50th Anniversary gala night program Holy Mass Entrance of Colors National Anthem Dinner Program Proper Hosted by Mr. Edu Manzano and Ms. Kayla Rivera

Opening Remarks Mr. Jose Noel D. Mercado Philippine Prudential Chief Finance Officer

Building a Nation, Uplifting the Filipino

A closer look at Philippine Prudential’s Corporate Social Responsibility

Service Awards

Responses to be led by

Mr. Daniel D. Mercado III Chief Operations Officer

Presidential Address Mr. Gregorio D. Mercado Philippine Prudential President & Chief Executive Officer

GINTONG ALAALA

A musical production highlighting Philippine Prudential’s 50 Golden Years as a life insurance company committed to protect the Filipino

Philippine Prudential TIMES • Special Anniversary Issue

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MESSAGES Vice President of the Philippines Warm greetings to the Philippine Prudential Life Insurance Company, Inc. and congratulations on reaching your 50th Founding Anniversary. Through the years, the Philippine Prudential Life Insurance Company, Inc. has proven its mettle in life insurance, group insurance, and medical services and programs. I laud the company’s vision and dedication when it comes to serving its clients and contributing to progress and nation building. I wish the Philippine Prudential Life Insurance Company, Inc. more success as you celebrate your golden anniversary. I also pray that you continue your advocacy of providing excellent and quality service to your clients. Again, congratulations and God bless on all your endeavors. Mabuhay kayong lahat

JEJOMAR C. BINAY

Vice President of the Philippines

Insurance Commissioner

Insurance Commission of the Philippines

It is with delight that I extend my warmest congratulations to the Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential) as it proudly celebrates its 50th Founding Anniversary. This milestone is indeed a resounding testament to the Company’s financial stability and strength. Its steady growth and expansion has made it a formidable competitor in the fast-paced and ever-evolving life insurance industry in the country, and I expect that the Company will remain true to its word of providing excellent protection to Filipinos everywhere. The forecast for the industry is generally positive, and with committed and dedicated Companies such as Philippine Prudential galloping to the forefront, many more Filipino families will realize the importance and necessity of life insurance to daily living and in preparing for the future. May the Company prosper further so that it may continue to provide innovative products and services to its valued clients and future policyholders. Here’s to the next 50!

EMMANUEL F. DOOC Insurance Commissioner

Deputy Insurance Commissioner Insurance Commission of the Philippines

My most heartfelt congratulations goes out to the Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential) for having reached another milestone year – its 50th Anniversary. The Company has grown impressively and at a rapid pace, and this can no doubt be attributed to the hard work and dedication of its seasoned leaders and capable workforce. There is much opportunity to be seized in the horizon, and I expect Philippine Prudential to confidently and courageously take on challenges that will ensure a most fruitful future, not only for itself, but also for the 1.8 million policyholders it so passionately serves. Cheers to Philippine Prudential!

VIDA T. CHIONG

Deputy Insurance Commissioner

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Philippine Prudential TIMES • February 2013


Chairman of the Board

Philippine Prudential Life Insurance Co., Inc.

To have reached half a century is a great achievement for any Company, and as Chairman of the Board, I am grateful to have witnessed the progress that the Philippine Prudential Life Insurance Company, Inc. has been through since its humble beginnings. All of this wouldn’t have been possible without each and every one in the Company’s work force, Shareholders, Business Partners and of course our dearest Policyholders. On behalf of the Board of Directors, I extend my sincerest appreciation to all of you. For the past 50 years, Philippine Prudential has remained solid and secure even in the face of challenging times. This proves that ndeed the tradition of greatness that began 5 decades ago continues to live on. I couldn’t be any prouder of the stature that Philippine Prudential has reached in the Life Insurance industry and I trust that this 50th Anniversary only marks the start of an even bigger and brighter future for the Company. Congratulations and Happy Golden Year Philippine Prudential!

DANIEL M. MERCADO, JR. Chairman of the Board

President and CEO

Philippine Prudential Life Insurance Co., Inc.

Dear Friends, Colleagues, Business Partners and Policyholders, We have arrived at another momentous occasion in the history of Philippine Prudential Life Insurance Company, Inc. (Philippine Prudential). Year after year, I have expressed my gratitude for the wonderful anniversaries that our Good Lord has so generously bestowed upon us. This time, I cannot help but feel overwhelmed — in a good way, of course. Fifty years in the life insurance industry is no small feat; in fact, it is a tremendous achievement, and one that honors the vision and labor of our Company’s Founder, my Grandfather, Mr. Daniel L. Mercado, Sr. Truly, all of you have been essential to the success of Philippine Prudential, for without your valuable contributions and unwavering loyalty, this Company would not be what it is today — a force to be reckoned with in a highly-competitive and aggressive environment. Together, we have reached this incredible milestone, and together, we will boldly face the challenge to achieve even more in the years to come. May we always be guided by our core values, and fueled by an unparalleled passion to serve and fulfill our commitment to protect the Filipino. God Bless us all. Mabuhay!

GREGORIO D. MERCADO

President and Chief Executive Officer

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EXCERPTS FROM “Good as Gold” Commemora

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Philippine Prudential TIMES • February 2013


ative Coffee Table Book

The year 2013 marks the 50th anniversary of the Philippine Prudential Life Insurance Company, Inc. For five decades, the Company has provided its customers with a shield against life’s inherent risks, and a cushion against “the slings and arrows” that they are bound to encounter as they go on about their daily struggle to build productive and meaningful lives. Over the years, Philippine Prudential has tailored its services to fit the changing insurance needs of the Filipino, keeping up with the technological innovations and the evolving lifestyles of its core clientele. In turn the Company’s faithful service to its customers has been rewarded with steady growth.

For the Philippine Prudential Life Insurance Company, the last five decades of growth and development may only be the beginning.

To have served the Filipino public faithfully for half a century is a major milestone for any enterprise.

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GINTONG ALAALA THE SHOW Philippine Prudential’s five decades in the life insurance industry is filled with proud milestones that speak of service, integrity, commitment and faith. Conceptualizing the best and most fitting way to present it to a diverse audience was a task that MusicArtes Inc. , a classical arts production company, took on. “Staging a story and building an appropriate musical program to go with it is an exciting challenge.” MusicArtes president Jay Glorioso says. “The unique success story of Philippine Prudential inspired us to create the musical entertainment that befits the organization’s commitment and contribution to Filipino family and society. So we knew we had to push ourselves, and our ideas—to the limit. We gathered and researched, and are very thankful to the highly artistic and competent members of our project team guided by equally dedicated officers of the company.” “Gintong Alaala” was thus born and forged, with the history of Philippine Prudential taking center stage against a melodic backdrop of select Filipino music and iconic scenes from the Philippine entertainment industry. “What we found most endearing about Philippine Prudential is that it has remained 100% Filipinoowned all throughout the years. So we created a show that would also pay homage to Filipino culture and values,” Ms. Glorioso shares. “The Company’s founding vision of serving and uplifting the Filipino family is something we at MusicArtes can relate to because it runs parallel to our goal of supporting our local artists and raising musical standards. Together, we strongly remain steadfast to progressive business and social transformation in the spirit of nation-

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Philippine Prudential TIMES • February 2013

building, in the tradition of Philippine Prudential.” What is then expected to unfold onstage is beyond the usual smallbusiness-turns-large-enterprise success story. At the heart of the musical is the journey of a family with an enduring passion to bring hope and security to others in their homeland. “The exponential growth of this Company is also a living testament to the foresight, strength and capability of its Founder, Don Daniel

Edu Manzano

Kayla Rivera

Al Gatmaitan

Jack Salud

Ji-Ann Lachica Karenina Haniel Raflesia Bravo Anthony Falcon Jorge Amparado

Dr. Anton Juan

Jay Valencia Glorioso

Arkel Mendoza

Eric Pineda

John Batalla

with participation of MANDALUYONG CHILDREN’S CHOIR and UST CADETS


History laced with a good story and presented through a musical extravaganza to showcase 50 years of growth set amidst the evolution of Filipino music and culture… the emergence of the Philippine Prudential Life Insurance Company, Inc.

Mercado Sr., continued by the sons and grandsons who succeeded him. We had to make sure that throughout the creative process, the material is faithfully portrayed. The focus was always on how the founder’s legacy is being carried on to this day—that while we had the freedom to employ creative interjections for entertainment purposes, we would present all the milestones and individuals, especially the family, as real as possible.”

“What we found most endearing about Philippine Prudential is that it has remained 100% Filipino-owned all throughout the years.”

THE PRINCIPAL CAST Tom Rodriguez

Nonon Banang

Irene Delarmente

Onyl Torres

Fame Flores

Willie Nepomuceno

ARTISTIC & PRODUCTION CREW

THE ENSEMBLE Russiane Ilao

Carlo Falcis

THE ARTISTIC & PRODUCTION CREW Bernice Aspillaga

Dr. Anton Juan Stage Director & Creative Consultant Jay Valencia Glorioso Executive-in-charge of Production Arkel Mendoza Assistant Director/Video Designer Otto Hernandez Set Designer Eric Pineda Costume Stylist John Batalla Lighting Designer Rards Corpus Sound Designer Ed Gatchalian Anthem Composer Joel Trinidad Lyricist Mel Villena Conductor/ Music Arranger Philippine Prudential-AMP Big Band Band Musicians Musicartes Chamber Ensemble String Quintet Adriana Agcaoili Script Writer Bernice Aspillaga Production Manager Christian Parado Stage Manager Raymond Talavera Deputy Stage Manager Roan Cornejo Assistant Stage Manager SUPPLIERS

concept and line production by:

THE ARTISTIC & PRODUCTION CREW

Sound Check Lights & Sound/LED Screens Light & Space Set Execution WaPow Designs & Production House Video Editing Services RX3 Project & Friends in Production Video Coverage

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ALL ROADS LEAD TO

Red carpets, VIP guests, thunderous performances, a plethora of noisemakers, massive raffle prizes, deafening cheers all around—and we’re not even talking about the Anniversary yet. In preparation for its fiftieth year, Philippine Prudential pulled out all the stops in rallying its steadily growing population and enthusiastically paved the way for better opportunities, better products and services, and most importantly, better people. Behold a golden brick road for a golden era of transformation and prosperity, all for the fulfillment of Philippine Prudential’s perennial promise to protect the Filipino.

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Philippine Prudential formally opened 2013 with a wide-scale Town Hall gathering at the Auditorium of the Philippine Stock Exchange (Tektite Towers) in the heart of the Ortigas Center in Pasig City. Company Executives excitedly took the stage to unveil action plans, business goals and financial targets for the entire year, as well as to thank employees for their loyalty, hard work and contributions in 2012. Teamwork was one of the prevailing messages and was strongly reinforced in all the presentations made. Further hyping up the energy were special dance performances from the winning team of the Company’s 2012 Christmas Party Dance Revolution Competition.

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Philippine Prudential TIMES • February 2013


Philippine Prudential was once again successful in organizing everybody’s most awaited year-end event that brought together its Company Executives, Employees, Agents and friends at the One Esplanade in Pasay City on December 18, 2012. With the theme “Republiq of Philippine Prudential”, everyone donned their best club wear to dance and have fun like there’s no tomorrow. Teamwork and unity among all of the Company’s work force was bolstered by a Community Dance that enjoined everyone in a dance number. The Home Office and Direct Marketing Dancers meanwhile took home the grand prize of Php 50,000 pesos as the Champions for the main event of the night, “Step Up Dance Revolution.”

Philippine Prudential TIMES • Special Anniversary Issue

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It was a very exciting and energizing January for TEAM AMO as we unveiled our theme “LIVING THE DREAM IN 2013” during the Baguio and the Metro Manila Kick-off Rallies on January 19 and January 25, respectively. In these inaugural events, our channel celebrated the early milestones of our top performers and valuable pioneer contributors with no less than our top senior executives honoring them with heartfelt Congratulations. In response, our sales force showed their stronger commitment for 2013 with respective pledges and regaled their guests with surprise dance numbers. The Baguio Kick-off concluded with a traditional Igorot Dance wherein our executives showed their best Igorot Dance moves while Mr. Osmond Gankee exhibited his dance steps as he strutted his way and mesmerized everybody with his flawless moves on the dance floor together with the Alabang Sales Team. Everyone at Team AMO is confident that they will achieve greater milestones and surpass their objectives for the Year 2013 with flying colors, and truly enjoy the fruits of living their dreams.

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Philippine Prudential TIMES • February 2013


BAGUIO OFFICE

Blessing

January 19th was indeed a red letter day for Philippine Prudential Agency Marketing Operations, with the formal opening and blessing of our Baguio Sales Office. It was momentous and historical as no less than Commissioner Emmanuel Dooc, the Honorable Mayor Mauricio Domogan of Baguio, our Chairman Daniel Mercado, Jr. and President & CEO George D. Mercado doing the Ceremonial Ribbon Cutting. Other Top Executives Daniel D. Mercado III, Jose Noel D. Mercado, Victor P. Quisumbing and Adrian B. Romero graced the occasion. Host North Luzon Division Head, Ms. Adora Tudias, together with her sales team and guests, gathered with the Top Executives to celebrate mass at 5 P.M. – and were so inspired by the messages given by Commissioner Dooc, Mayor Domogan and Mr. Mercado. The special event was capped by a sumptuous meal flavored with local delicacies including the favorite lechon and puto bumbong. The Baguio Branch Opening is just a start of many more branches that TEAM AMO will open in 2013 as we expand in more key cities and provinces nationwide. Truly, Agency will be in the forefront of reaching out to many more Filipino families and making financial security a reality for everyone.

Philippine Prudential TIMES • Special Anniversary Issue

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POWER PLAYERS GATHER FOR THE

2013 DLM CUP

Philippine Prudential recently organized and hosted its 8th Founder’s Cup – the Daniel L. Mercado Golf Tournament (or DLM Cup) – at the Wack Wack Golf and Tournament in Mandaluyong City.

Usually mounted in August (to commemorate the Birth Anniversary of the Company’s Founder), the 2013 edition of the tournament was instead held on January 31 to serve as a kick-off to a series of events in celebration of Philippine Prudential’s 50th Anniversary on February 18, 2013. As with the previous tournaments, the 8th DLM Cup not only provided a pleasant venue for the Company’s golf-

The top winners who received their trophies during the awarding ceremony were Mr. Paul Yap for the Low Gross category, Class D Champion Mr. Robby Raymundo, Class C Champion Mr. Ireneo Bucag, Class B Champion Mr. Chito Zaldariaga and Class A Champion Mr. Joe Cabaccan.

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Philippine Prudential TIMES • February 2013

loving clientele, business partners and other key stakeholders to indulge in their favorite sport, but also helped to raise funds for the Daniel L. Mercado Foundation, which supports deserving scholars of the Guagua National College in Pampanga, the Philippine Prudential – AMPAPP Gawad Kalinga Village in Camarin, Caloocan City and the communities under the care of the St. Camillus Scholasticate in Quezon City.


Philippine Prudential TIMES • Special Anniversary Issue

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CONGRATULATIONS TO

PHILIPPINE PRUDENTIAL LIFE INSURANCE CO, INC. ON THE OCASSION OF ITS

50th ANNIVERSARY

SCOR GLOBAL LIFE SE 143 Cecil Street # 22-01/04 GB Building Singapore 069542 Tel: (65) 630-99450, (65) 622-01730 Fax: (65) 622-01202

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Philippine Prudential TIMES • February 2013


Congratulates PHILIPPINE PRUDENTIAL LIFE INSURANCE CO., INC. on reaching the impressive milestone of its

50 ANNIVERSARY th

Philippine Prudential would like to thank the following companies for supporting the 8th Founder’s Cup:

media partner:

Philippine Prudential TIMES • Special Anniversary Issue

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CORPORATE EXECUTIVE OFFICERS GREGORIO D. MERCADO

President and Chief Executive Officer

DANIEL D. MERCADO III

JOSE NOEL D. MERCADO

Chief Operations Officer

Chief Finance Officer

Head – Legal and Compliance

Chief Agency Officer

ONOFRE C. DE DIOS

VIRGILIO R. KAPUNAN

ELMER B. BAINGAN

Head – Direct Marketing

Vice President for Finance and Accounting

JOSE ANTONIO G. GOZUN Vice President for Special Projects

DANIEL ANGELO E. MERCADO IV Senior Asst. Vice President for Retail Marketing Regional Head for Visayas and Mindanao

LEONIDES S. MERCADO

Head – Alternative Markets

Head – Group Sales

GREGORIO E. MERCADO, JR.

Vice President for Actuarial

Chief Distribution Officer

RAMON S. UNTALAN

MARIO ADRIAN B. ROMERO ROSE MARIE T. EVANGELISTA

VICTOR P. QUISUMBING

Vice President for Information Services

IRENE M. ANDAS

Vice President for Finance

Vice President for Distribution Strategy

JEFFREY R. LUSPO

Senior Asst. Vice President for Retail Marketing Regional Head for South

OSMOND HOWARD G. GANKEE

BEVERLY ELENA G. GASCON

ARABELLE G. ADIGUE

Vice President for Marketing Services

GIL M. SALVADOR

Senior Asst. Vice President for Metro Manila and Special Markets Agency Marketing Operations

Head – Telemarketing

MARVIN S. LOMINOQUE Senior Asst. Vice President for Group Sales Support

EDMUND J. VELOSO

Retail Marketing Regional Head for North

ZENAIDA F. ARAGON

MA. JOSEFINA P. ALBANIA Asst. Vice President for Conservation

Asst. Vice President for Corporate Communication

JED P. LAGMAY

CORINA C. CABOGNASON

LEONCIO M. QUIMING, JR.

Asst.Vice President for Treasury and Accounting / Comptroller

Asst.Vice President for Telemarketing

DENNIS M. VILLANUEVA

Asst.Vice President for Agency Sales Support

Asst. Vice President for Human Resources

ANTONITA C. GONZALES

Asst.Vice President for Branch Services and Licensing

ADORACION L. TUDIAS Asst.Vice President for North Luzon Sales

GAUDIOSO C. DE LUNAS Corporate Secretary

RODOLFO C. ESTRERA

CATHERINE F. ENTERIA

Asst. Vice President for Customer Service

RAMIRO S. NAVARRO

Asst. Vice President for Group Sales

Asst. Vice President for Agency Training and Development

MARITES M. LLAPITAN

RHYAN KENNETH P. ROCES

Asst.Vice President for New Business and Underwriting

RONALD ANTONIO V. VERGEL DE DIOS Asst.Vice President for Central Luzon Sales

NORA S. PASCUAL Treasurer

www.philippineprudential.com

Asst.Vice President for Distribution Strategy

DAY L. CASTRO

Asst.Vice President for Medical Insurance

MELINDA G. CALIPAY Asst. Mamager - Treasury


Philippine Prudential Special Anniversary Edition