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An Official Publication of the Philippine Prudential Life Insurance Company, Inc.

Philippine Prudential TIMES



Corporate News 2-14 Feature 15-17 Awards 18-19

Events and Promos 20-22 Corporate Social 23 Responsibility


President and Chief Executive Officer


DANIEL D. MERCADO III Chief Operations Officer

Chief Finance Officer

Head – Legal and Compliance

Chief Agency Officer

Head – Direct Marketing




Vice President for Finance and Accounting

Vice President for Marketing Services



Vice President for Special Projects

DANIEL ANGELO E. MERCADO IV Senior Asst. Vice President for Retail Marketing Regional Head for Visayas and Mindanao


MA. JOSEFINA P. ALBANIA Asst. Vice President for Conservation




Senior Asst. Vice President for Group Sales Support

Asst. Vice President for Human Resources


Asst.Vice President for New Business and Underwriting



Asst. Vice President for Corporate Communication

LEONCIO M. QUIMING, JR. Asst. Vice President for Group Sales

RHYAN KENNETH P. ROCES Asst.Vice President for Distribution Strategy


Asst.Vice President for North Luzon Sales

Asst.Vice President for Medical Insurance

Asst.Vice President for People Management and Development




Corporate Secretary






Vice President for Information Services

Retail Marketing Regional Head for North

Asst.Vice President for Treasury and Accounting / Comptroller

Asst.Vice President for Agency Sales Support


Vice President for Distribution Strategy

Senior Asst. Vice President for Retail Marketing Regional Head for South


Head – Telemarketing


Vice President for Finance

Senior Asst. Vice President for Metro Manila and Special Markets Agency Marketing Operations

Asst.Vice President for Telemarketing


Head – Alternative Markets

Head – Group Sales


Chief Distribution Officer




Philippine Prudential TIMES • August 2013


Asst. Mamager - Treasury


Vol. 49 No. 2  AUGUST 2013

An Official Publication of Philippine Prudential Life Insurance Company, Inc.



Transformation as the Pathway to Success

PIERRE ANGELICA C. RAÑON Creative and Art Direction MARIA CARMINA S. BARON Contributing Writer

Do you have success stories or good news that you wish to share? Have you or your team received any special recognition? What are you waiting for? PPTIMES encourages everyone to submit articles/photos that you would want to see in our future issues.

Make PPTIMES closer to your heart. Send in your articles now! The views and opinions expressed herein do not necessarily represent or reflect those of the Philippine Prudential Life Insurance Company, Inc.

Corporate Communication Office

Suites 510-513, 5th Floor AIC Burgundy Empire Tower, ADB Ave. corner Garnet & Sapphire Roads, Ortigas Center, Pasig City

Customer Service Hotline Number: (02) 902-2300 Tel. No.: (02) 902-2330 (Connecting all departments) Fax No.: (02) 631-2330 Globe Mobile No.: 0917-577-7542 Smart Mobile No.: 0908-887-7542 E-mail: PhilippinePrudential PhilPrudential

The first half of 2013 flew by quickly enough for Philippine Prudential. It’s the Company’s 50th Year, after all, and much of what has transpired has served to keep our momentum going and to ensure that we are on the best route to our goal. Growth and expansion remains a priority for the Company. This has translated to opening more Sales Offices in major cities in Metro Manila, including the highly-economic area of Binondo. New opportunities to enhance our current portfolio continue to be seized, adding new products and benefits in the pipeline. Of major events, the Golden Anniversary Gala takes the spotlight, with MusicArtes, Inc., known for its acclaimed local staging of Madame Butterfly, mounting a musical especially for Philippine Prudential. In essence, the celebration afforded guests a window to the Company’s inspiring history, while giving thanks for the present and encouraging all to aim even higher for the future. That future we are eager to face is one where we are at the top tier of the life insurance industry. This year, we are being called to transform and welcome changes that can catalyze further growth and success. Part of this journey is learning to use the ‘new’ and ‘different’ toward betterment without compromising our time-tested values of prudence, integrity, trustworthiness, customer delight, teamwork, accountability and fear of God. The pace has been set, the standards raised, the plans laid out. What’s left of an exciting 2013 is still ours for the taking, so let the stories in the following pages inspire and motivate us all as we contrive to live by our commitment to protect the Filipino.

Company Welcomes New Dental Partners In its constant quest to enhance products and services, Philippine Prudential has partnered with two dental healthcare providers— the Dental Network Company (DNC) and Health Partners Dental Access, Inc. (HPDAI). The deal was formalized on February 28, 2013, with Company Officials gracing the consecutive contract signings. DNC has been in operation for 18 solid years, and currently has 650 clinics through dental affiliates nationwide. On top of providing basic and special dental programs, DNC also promotes public health education and conducts dental missions in impoverished areas. Established in 2000, HPDAI is now affiliated with over 500 competent dentists throughout the country and serves about 100,000 members. The company aims to provide comprehensive, affordable and quality dental services, in partnership with competent multi-specialized group of dental practitioners.

Photo above shows Philippine Prudential Executives Arabelle G. Adigue, Head of Marketing Services, Chief Finance Officer Jose Noel D. Mercado, Chief Distribution Officer Victor P. Quisumbing and President & CEO Gregorio D. Mercado with Dental Network Senior Partner Dr. Antonio Noel I. Adeguer and colleagues. Photo on the left shows Ms. Adigue, Mr. Quisumbing and Mr. Mercado with Health Partners Dental Access Inc. representatives, led by Managing Director Teddy C. Gonzales, DMD.


Philippine Prudential TIMES • August 2013

Philippine Prudential partners with Magsaysay Houlder Insurance Brokers Philippine Prudential is now the exclusive partner of Magsaysay Houlder Insurance Brokers, Inc. (MHIBI), thus becoming the sole provider of Group Yearly Renewable Term Insurance to MHIBI’s Family Care Program clients. MHIBI is a partnership between two reputable global industry leaders – Magsaysay Maritime Corporation and Houlder Insurance Brokers (Far East) Ltd. The Company serves to arrange Group Insurance policies covering mostly maritime-related risks. Apart from life insurance protection, MHIBI’s Family Care Program provides financial assistance for health, education and calamity, as well as non-life insurance products through its partnership with Standard Insurance.

Philippine Prudential seals the deal with APPEND Philippine Prudential sealed its partnership with APPEND during a contract signing on March 14, 2013 at the latter’s Home Office in Ortigas Center, Pasig City. APPEND, a nonprofit organization, shares the same vision with Philippine Prudential to see more Filipinos, especially the less privileged, become empowered. Present during the contract signing were Philippine Prudential Chief Distribution Officer Victor P. Quisumbing, Chief Agency Officer Adrian B. Romero, Assistant Vice President for Group Sales Leoncio Quiming, APPEND President and CEO Dra.Virginia P. Juan, Corporate Secretary Atty. Raineer Q. Chu and Business Development Consultant Sam Rayala.

Philippine Prudential TIMES


Employee Empowerment Enabling employees to grow professionally is a corporate goal that Philippine Prudential takes seriously. At the start of the year, the Human Resources Department (HRD) launched the first in a series of training courses designed to provide employees with an opportunity to build their skills and make them aware of their true potential. At no cost to the employees, the courses are led by Company Executives and recognized experts from various fields.


Speaker: Ms. Arabelle G. Adigue, Head of Marketing Services A comprehensive introduction to the life insurance business, the Basic Life Training course offers vital insights into the industry and gives participants a better understanding of the difference our products and services make in the lives of the insured and their families.

CUSTOMER SERVICE WORKSHOP Speaker: Ms.Tzarina Saldaña, Beyond Boundaries Consultancy Firm CEO

Customer delight is at the heart of this engaging course, which proves essential to a heavily service-oriented industry such as life insurance.

MAXIMUM POTENTIAL WORKSHOP Speaker: ­Ms.Tzarina Saldaña, Beyond Boundaries Consultancy Firm CEO

Appearing before an audience can be a nerve-wracking challenge, but with the right amount of confidence and skills, it can be easily overcome. This course teaches individuals how to effectively master the art of public speaking, which involves projecting professionalism and presenting with style.

MARKET CONDUCT GUIDELINES (MCG) and the ANTI-MONEY LAUNDERING ACT (AMLA) A seminar on ethical industry practices and compliance, participants are given a thorough overview of the Philippine government’s prescribed Market Conduct Guidelines and AntiMoney Laundering Act. Philippine Prudential’s Agency Training & Development leads this eyeopening discussion.


Philippine Prudential TIMES • August 2013

Branch Services holds first-ever General Assembly

Branch Services Department, a newly-formed unit in the Company, recently held its first-ever General Assembly at the National Training Center in Makati City. The two-day gathering was attended by Branch Service Associates (BSA) from Sales Offices across the country. Philippine Prudential Officers and Unit Heads were invited to the event as resource speakers. They all graciously shared their time and knowledge with the participants to ultimately arm them with the right set of skills, as well as enhance their capacity and competency to equip them in their new roles in the Company. Philippine Prudential TIMES


First Golden Heart Awards Held It was a night of sheen and glamour as Philippine Prudential recognized the top sales agents of its various Distribution Channels with a red-carpet event on February 12, 2013 at the Crowne Plaza Hotel. The Golden Heart Awards, named as such to honor the philanthropy of the Mercado family, gave guests exclusive entry into one of the Company’s most prestigious gatherings. Philippine Prudential’s very own Regional Head of Retail Marketing (South) Jeffrey A. Luspo hosted the A-List celebration alongside VJ-artist Nikki Gil. Despite the celebrity factor,

the spotlight remained on the actual VIPs of the event, as each agent enjoyed his or her moment to shine onstage during the awarding and parade of winners. An annual ceremony, the Golden Heart Awards is being positioned to be the most coveted honor in Philippine Prudential. It is meant to satisfy man’s highest need, that is, the need for a sense of achievement. Sales Agents vying for this recognition are therefore expected to meet strict performance standards and eligibility requirements.

Broker’s Night To also recognize the sales giants of Philippine Prudential’s Group Sales Channel, the Company held an exclusive event dubbed the “Broker’s Night” on February 28, 2013 at the Discovery Suites in Ortigas Center, Pasig City. Graced by the Company’s Top Executives and Officers, it was an intimate gathering among business partners and friends, celebrated with sumptuous food and entertaining performances by homegrown talents. Ultimately, the Awards night was an avenue for Philippine Prudential to extend due recognition to all its leading brokers,


Philippine Prudential TIMES • August 2013


Sales and Leadership Conference

Philippine Prudential rewarded its Golden Heart Awardees with a threeday incentive trip to the beautiful city of Cebu. The trip allowed the “Sales Champions” to not only bond with one another, but also further ignite their passion to excel.

Ms.Vilma Alcaraz

Mr. Bunny Pages

agencies, agents and Group Sales employees for all their valuable contributions to the Company. All were personally presented with trophies and plaques of appreciation by the President and CEO Gregorio D. Mercado and Chief Distribution Officer Victor P. Quisumbing.

For the “President’s Night,” the qualifiers donned their most befitting Brazilian-inspired outfit to match the breathtaking ambiance of the Plantation Bay Resort. In his speech, Mr. Gregorio D. Mercado provided a ‘sneak-peak’ of what would be in store for them — a City Day Tour, lunch at the famous Luntian Floating Restaurant, and a Conference with two prolific figures from the field of business and finance — successful industry financial advisor Vilma Alcaraz and Cebu’s top entrepreneur Bunny Pages.

Ms. Alcaraz eagerly shared her success story, from her humble beginnings as an agent to becoming one of the most highly-regarded figures in the sales field. Her family, she said, is what motivated her to do her very but she also believes that a person must possess sincerity, honesty, integrity, knowledge and enthusiasm towards his/her works if he/she wants to truly shine With over 10 businesses under his management and ownership, Mr. Pages proved to be an equally inspiring force for the Conference delegates. Mr. Pages, who is always on the look-out for new opportunities to grow and expand his already impressive enterprise, told the delegates that for a person to succeed, he/she must have the right mindset, proper momentum, and faith in God.

The brokers were given Plaques of Recognition for their outstanding performance in 2012. They were (2nd from L-R) Joan Florentino who received the award on behalf of DBP Insurance Brokerage Inc. (DIBI), Wilson Cariño – VP for Operations, Integrated Management System (IMS), Rowena Badiong who received the award on behalf of LBP Insurance Brokerage (LIBI) and Elyssis Valeroso from Danvil.

Philippine Prudential TIMES


Occupational Health Lecture Representing his late grandfather, the Father of Occupational Medicine in the Philippines, Dr. Gregorio Dizon, Mr. Gregorio D. Mercado spoke before an audience of Occupational Medicine Professionals at the 53rd Philippine College of Occupational Medicine (PCOM) Convention. Held on March 22, 2013 at the Crowne Plaza, the PCOM Convention features a yearly memorial lecture in honor of Dr. Dizon. In relation to the convention’s theme of “Health & Life @ Work: From Theory to Practice,” Mr. Mercado touched on points such as the Company’s current attempts to develop a more comprehensive Medical Insurance product range. All of these efforts, he shared, are expected to cater to the needs and welfare of Filipino workers. In closing, Mr. Mercado expressed support for PCOM and lauded its contributions to building a nation of healthy and secure Filipinos.

CCLRB Annual Management Conference The Confederation of Central Luzon Rural Banks, Inc. (CCLRB) invited Mr. Gregorio D. Mercado to speak at its Annual Management Conference in Clark, Pampanga on February 20, 2013. With the symposium’s theme of “Adapting to the New Management Framework for Rural Banks,” Mr. Mercado discussed his insights on change and adaptability, as well as the recent transformation that Philippine Prudential has undergone to maintain its position in the constantly-evolving life insurance industry. He also extended his appreciation and continued support for CCLRB and the entire Philippine rural bank industry for having contributed to Philippine Prudential’s growth and success.

Insurance Commission Issues Certificate of Authority to Philippine Prudential Philippine Prudential recently received its Certificate of Authority (CA) for Fiscal Year July 1, 2013 to June 30, 2014, after complying with all the requirements of the Insurance Commission of the Philippines (IC). The CA is an assurance that Philippine Prudential is deemed qualified by the Insurance Commission to operate and transact its insurance business. This also validates the integrity and responsibility of Philippine Prudential in assuring the best interests of its over 1.8 million policyholders and the general public.


Photo above shows Philippine Prudential President and CEO Gregorio D. Mercado (center) proudly displaying the Company’s Certificate of Authority, accompanied by Chief Financial Officer Jose Noel D. Mercado and Corporate Communication Head Rodolfo C. Estrera.

Philippine Prudential TIMES • August 2013

Philippine Prudential 50th Anniversary An anniversary is a milestone for any enterprise, but fifty years in the business deserves a celebration beyond the usual fanfare. On February 18, Philippine Prudential hosted a grand affair at the Edsa Shangri-La Plaza, aptly commemorating five decades of being a wholly-Filipino life insurance provider in the country. In keeping with the theme, Company employees donned charming versions of the traditional Barong and Filipiniana, A beautiful medley of classic Filipino songs greeted guests at the entrance, courtesy of the Mandaluyong Children’s Choir. Prominent industry figures and respected government officials were also in attendance — an expression of support and congratulations for the many years that Philippine Prudential has fulfilled its commitment to protect the Filipino family. Among them were the Honorable Vida T. Chiong, Deputy Commissioner of the Insurance Commission of the Philippines (IC), and Mr. Antonio “Tito Tony” Meloto, Founder and Chairman of Gawad Kalinga (GK). His Excellency Benigno S. Aquino III was unable to grace the event, but his encouraging Presidential Message more than made up for his absence. “Insurance companies hold vast potential for as an instrument of financial stability and empowerment,” the President said in his message, as read by Presidential Assistant on Climate Change Elisea G. Gozun. “May this event not only

commemorate your 50 years of corporate success, but also serve as a springboard for meeting the challenges of our increasingly competitive milieu. May you enhance your services further to the greater good of your clients and stakeholders.” This was affirmed by Philippine Prudential President and CEO Gregorio D. Mercado, likening the growth of the Company to members of a family who, “despite the differences in backgrounds and discipline… are willing to lift each other up, support one another, and work hard for the common good.” Mr. Mercado also gave due recognition to the entire Philippine Prudential team. The longest-serving employees, led by Chief Operations Officer Daniel D. Mercado III and Group Sales Head Elmer B. Baingan, earned special mention— and time onstage with celebrity hosts Edu Manzano and Kayla Rivera during the awarding of the plaques of recognition. Production outfit MusicArtes, Inc. provided the big finale, staging a musical specifically for Philippine Prudential to showcase the Company’s 50 Golden Years in the life insurance industry. Entitled “Gintong Alaala,” the piece came together thanks to the ingenious artistry of the cast and crew, comprised of theater veterans and up-and-coming artists. The show ended with an ensemble performance of the new Philippine Prudential Anthem: “Protectors of Your Dream.” Philippine Prudential TIMES


Philippine Prudential 50th Anniversary

Philippine Prudential Says ‘Aloha’ to Q2 To mark the start of the second quarter, Philippine Prudential put together a colorful, Luau-themed Town Hall at the Casino Español in Manila. The event, held on April 26, served to present and commend Company milestones that were accomplished during the first quarter of the year, while strongly reinforcing the Company’s battlecry to “Transform in 2013.” “The theme is meant to reinforce what we heralded in


Philippine Prudential TIMES • August 2013

the previous Town Hall—that is, to transform in 2013 as one Philippine Prudential,” Chief Finance Officer Jose Noel D. Mercado said in his Welcome Remarks. “The luau, as Hawaiian history and culture would have it, is a symbolic act of oneness, and incidentally, of marking the advent of change. Our actions thus far have been triggered by the call to transform and be better, taking into heart and mind our 50 Deeds for 50.”

The day’s festivities were led by Mr. Marvin Lominoque, Group Sales Support Head, and Mr. Romeo Avelino, Group Account Officer. Representatives from Sales and Sales Support battled it out in a Talent Showdown, with Marissan Bete of the Distribution Strategy Office being hailed the winner, and Joyce Malinao of Finance taking the first-runner-up spot. A Tahitian dance troupe acted as the show’s panel of judges, wowing the crowd with their upbeat hip-shaking numbers.

Philippine Prudential Rallies


In a move to further motivate and energize the Company’s growing sales force, Philippine Prudential Executives traveled to Company’s key areas to conduct the kick-off series of its sales rally initiative. Led by the Distribution Strategy Office (DSO), the pocket event also served as a venue to recognize the top sales performers of the first quarter of 2013. Company Officers present at the sales rallies were Chief Distribution Officer Victor P. Quisumbing, Head of DSO Irene M. Andas and Vice President for Special Projects Jose Antonio G. Gozun. Pampanga Sales Rally, SM City – Pampanga Branch, April 30, 2013. In photo at left are Chief Distribution Officer Victor P. Quisumbing, Head of Distribution Strategy Irene M. Andas, VP for Special Projects Jose Antonio G. Gozun, Region Head of Retail Sales Marketing (North) Edmund Wilfred J. Veloso and Branch Head – SM Pampanga Patrick A. Hernandez.

el, IloIlo Business Hot Iloilo Sales Rally, May 2, 2013.

, Victor P. Quisumbing Distri bution Officer for ad He n gio In photo are Chief Re s, da St rategy Irene M. An Head of Distri bution gelo E. Mercado IV, g – VisMin Daniel An tin rke Ma les Sa l tai Re S. Yabut and the Iloilo for SM IloIlo Ramiro Acting Branch Head Sales Team.

South Luzon Sales Rally, Casino Espanol de Manila, June 20, 2013. In photo are Retail Sales Agents from SM Southmall, SM Manila and Robinson’s Manila Otis, led by their respective Branch Heads Mr. Ronald A. Gellez and Mr. Roy V. Villenas. Company executives present at the event include Chief Distribution Officer Victor P. Quisumbing, Head of Distribution Strategy Irene M. Andas, VP for Special Projects Jose Antonio G. Gozun, Head of Marketing Service s Arabelle G. Adigue and Region Head of Retail Sales Marketing (South) Jeffrey R. Luspo.

General Santos Sales Rally, Phela Grande Hotel and Convention Center, April 23, 2013. Present at the event were Chief Distribution Officer Victor P. Quisumbing, Head of Distribution Strategy Irene M. Andas, Region Head for Retail Sales Marketing – VisMin Daniel Angelo E. Mercado IV and SM-General Santos Sales Office Head Sheryl D. Temple.

Philippine Prudential TIMES



Philippine Prudential TIMES • August 2013



Philippine Prudential

Hard work pays off in more ways than one. Just ask this year’s WOW (Wander our World) Convention sales qualifiers, who were rewarded with an allexpense paid trip to Ho Chi Minh City, Vietnam. Together with key Company Officers and Executives, the qualifiers explored the best that the busy financial district has to offer. A city tour on the first day took them to such historical attractions as the Reunification Palace and War Museum, and was capped off with a delicious dinner cruise on Saigon River. The second day featured a trip to a colonial mansion, where a special full-course lunch consisting of traditional Vietnamese dishes awaited the Convention delegates. The ambience added cultural flavor to the overall dining experience. The afternoon was spent at the famous Ben Thanh Market, where the delegates happily used their pocket money to shop to their hearts’ content.

Another highlight of the 2013 WOW Convention was the President’s Night, held at the luxurious Grand Hotel Saigon. Philippine Prudential President and CEO Gregorio D. Mercado and Chief Distribution Officer Victor P. Quisumbing presented all the delegates with tokens of recognition. Local performers provided the night’s main entertainment, enthralling the crowd with a medley of Vietnamese instrumentals and traditional dances. Philippine Prudential’s WOW Convention is a yearly sales drive incentive for agents of the Company’s various distribution channels. Previous destinations include Shanghai, China and Bangkok, Thailand.

Philippine Prudential TIMES


Philippine Prudential Awards New “Autohan Bilangan” Winner Philippine Prudential recently awarded the latest winner of its “Autohan Bilangan” raffle promotion. The formal turnover was held at the Company’s SM Megamall Sales Office in Mandaluyong City. The winner of a brand new Honda City, Ms. Zoila D. Besa is a teacher from Canloaon City, Negros Oriental. As with other prospective clients, Ms. Besa was not required to make any purchase in order to qualify for the raffle.

Photo above shows from left: Gateway Retail Sales Office Head Joy Carmela D. Isada, SM Southmall Sales Office Head Ronald A. Gellez, Region Head of Retail Sales Marketing (North) Edmund J. Veloso, Chief Distribution Officer Victor P. Quisumbing, Autohan Bilangan winner Ms. Zoila D. Besa, Robinsons Galleria and Megamall and Starmall Sales Office Head Dante M. San Juan, Jr., Robinsons Manila and Robinsons Otis Sales Office Head Roy V. Villenas and SM North EDSA Sales Office Head Maria Rina O. Flores.

Philippine Prudential Awards New “Bakasyon Grande” Winner Philippine Prudential recently awarded the latest winner of its “Bakasyon Grande” promotion. The formal awarding and turn-over was held at the Company’s Sales and Marketing Office in Makati City. The winner of the Trip to Macau and Php 20,000.00 pocket money, Ms. Maricar G. Verano, was approached at the Philippine Prudential Sales Office in SM North EDSA by a Company representative and subsequently invited for a product presentation. As with other prospective clients, Ms. Verano was not required to make any purchase in order to qualify for the raffle.


Philippine Prudential TIMES • August 2013

Retail Channel Opens Gateway Sales Office

Continuously working on its mission to become more accessible to the Filipinos and providing them with the best financial advice and diversified products, Philippine Prudential recently inaugurated its newest Retail Marketing Sales Office at the Gateway Mall in Cubao, Quezon City. The formal launch and blessing was graced by the Honorable Insurance Commissioner of the Philippines, Atty. Emmanuel F. Dooc, who also cut the symbolic ribbon together with Philippine Prudential President and CEO Gregorio D. Mercado and Chief Distribution Officer Victor P. Quisumbing. Also in attendance during the inauguration were other Philippine Prudential Officers, Sales Office Managers and guests.

Philippine Prudential Awards “Drop by for a tab” Winner Philippine Prudential recently awarded a brand new tablet to a lucky client at the Company’s Cebu Retail Sales Office. Ms. Christy Marie Real, the winner of the “Drop by for a tab” promotion, personally received her Samsung Galaxy Note Tablet from Philippine Prudential Chief Distribution Officer Victor P. Quisumbing, Regional Head of Retail Marketing - VisMin Daniel Angelo Mercado IV and Cebu Sales Office Head Jaicie Caguiat. “Drop by for a tab” is a campaign spearheaded by the Customer Service Department (CSD), exclusively for valued clients of Philippine Prudential’s Retail Marketing channel. Loyal customers whose policies have remained active were invited over the phone by the Company’s CSD to visit any Retail Sales Office to qualify for the contest.

Philippine Prudential TIMES


Telemarketing Awards Night Once more, Philippine Prudential recognized and rewarded the Top Performers of its Telemarketing Channel during an awards night dinner held recently at the Crowne Plaza Hotel. Attended by the Company’s Top Executives, the occasion took place to award the Channel’s 4th Quarter awardees of 2012 and the 1st Quarter awardees of 2013. Telemarketing regularly organizes an intimate dinner awards and fellowship night for their most hardworking and dedicated sales achievers, giving them time to interact and exchange insights with the Company’s Senior Officers.

4th Qtr of 2012 Jeanette Lagmay

Edgardo Rañeses, Jr. Mildred Roda Renolfo Bughaw, Jr. Lloyd Dacullo

1st Qtr of 2013 Jeanette Lagmay Dante Simangan Mildred Roda Jerrick Mazo Lloyd Dacullo 20

Philippine Prudential TIMES • August 2013

“Cash Pabuenas” awarding on March 08, 2013 at the TM-Cabanatuan Branch From left: Area Manager Ronald M. Tagufa Jr., AVP Jed P. Lagmay, Mr. Eduardo Dela Cruz, Mrs. Adelina O. Dela Cruz, OIC Marlon Cabalitan and VP Leonides S. Mercado.

From left: TM Rowena Alforte, BH Marilyn Cardines, SO Jesson Jumao-as, SO Cristina Druhum, SO Mark Rojas, Handog Papremyo Winner Mr. Cecil B. Gadrinab and SO Nancy Paypa.

Telemarketing Channel Awards

From left: Agency Manager Mohide M. Kosin,Tele Officer Mildred Y. Roda, Handog Papremyo winner Honorable Judge Andres N. Lorenzo Jr and his loving wife Mrs. Lorenzo, Sales Officer Renolfo A. Bughaw Jr., and BSA Hazel Magollado.

From Left: Sales Officers Janno Buhat, Rene Sister, Mechelle Corpuz, Maricel Eguia, Danilo Bagagnan, Handog Papremyo Winner Mr. & Mrs. Mayleen Umali, Area Manager Jeanette Lagmay,Tele Officer Lloyd Roderick Dacullo, Sales Officer Airine Masibay and OIC-EBT Rommel Cleofe.

Latest Cash Pabuenas and Handog Papremyo Winners Philippine Prudential, through its Telemarketing Channel, recently held the awarding for the latest “Cash Pabuenas” and “Handog Papremyo” winners. “Handog Papremyo” presented an appliance showcase worth Php 5,000.00 to each of the three lucky winners from Luzon, Visayas and Mindanao. Meanwhile, “Cash Pabuenas” awarded one lucky winner from Cabanatuan a cash prize of Php 50,000. These promotions are the Telemarketing Channel’s regular incentive programs for prospective clients who attend its product presentations at its Sales Offices across the country. Philippine Prudential TIMES


Philippine Prudential Expands to Binondo

The latest sales office addition to the constantly growing Agency Marketing Channel, is in historic Binondo in Manila. This is in keeping with Philippine Prudential’s continued efforts to enhance its presence in key areas around the country. The Honorable Insurance Commissioner of the Philippines, Atty. Emmanuel F. Dooc,

was the event’s guest of honor who joined Philippine Prudential Senior Executives in formally opening the sales office at the Mezzanine of the Pacific Centre Building along Quintin Paredes Street. In his remarks, Philippine Prudential President and CEO Gregorio D. Mercado stated that with this new sales office,

the Company would be able to reach more Filipinos and realize its mission of creating awareness on the necessity of life insurance. Binondo, he said, promises to be a worthwhile location for what the Company aims to achieve; that is, to become the insurer-of-choice in this highly untapped market.

Winners Agency Marketing Operations (AMO) rewarded its best performers for the months of April, May and June with the latest in mobile touch-screen devices. The sales drive activity, known as the “Dream Gadget Showcase,” raffled off to qualifiers coveted items such as a Coby Kyros 7-inch Tablet (monthly prize for 2nd and 3rd Runners-Up, and quarterly prize for 1st Runner-up: PFA and USM category), an iPad Mini (monthly grand prize) and a From left: Chief Agency Officer Adrian B. Romero, Dream Gadget Showcase Wifi iPad with Retina Display (quarterly prize for Top PFA, USM winners Mr. Benjamin Tudias, Jr. and Ms. Jeonnalyn Tudias, Chief Distribution Officer Victor Quisumbing, and SAVP for Agency Market Operations Osmond Gankee. and ASD).

AMO Guidebook Presentation Chief Agency Officer Mr. Adrian Romero gave the first few copies of the printed AMO Guidebook to our President and CEO - Mr. George Mercado and the members of the senior management team last May 14, 2013. In photo from left to right: Chief Finance Officer Jose Noel D. Mercado, President and CEO Gregorio D. Mercado, Chief Agency Officer Adrian B. Romero and Head of Legal and Compliance Atty. Ramon S. Untalan.


Philippine Prudential TIMES • August 2013

Philippine Prudential Executives Build Homes As part of the series of celebrations for Philippine Prudential’s 50th Anniversary, the Company gathered its Executives and Officers on February 15, 2013 at its Gawad Kalinga Village in Caloocan City for a funfilled day of community building. The officers, led by Philippine Prudential’s President and CEO, Mr. Gregorio D. Mercado, all together executed their “labor of love” as they painted houses, dug soil and sandpapered walls, while utilizing the occasion as a good team-building activity for the group. A groundbreaking event, which could not have come at a more opportune time, was also held on the same day for the additional five houses to be built to complete Philippine Prudential’s goal of finishing 50 homes for the village on the Company’s 50th year.

Philippine Prudential TIMES


Philippine Prudential Times  

August 2013 Issue. Vol. 49 No.2

Philippine Prudential Times  

August 2013 Issue. Vol. 49 No.2