Contigo C-Store

TURNKEY PARTER PROGRAMS CUSTOMER GUIDE

W H Y C O N T I G O T A Q U E R I A ?

The Contigo Taqueria™ program features a licensing agreement with no franchise fee, a full portfolio or fully cooked proteins, hot and cold sides, and all elements necessary for a full-fledged taqueria, including storage and preparation equipment and smallwares, if needed. Available sales and marketing materials include menu boards and indoor & outdoor merchandising and POS.

WHAT IS CONTIGO TAQUERIA?

Contigo means "with you " in Spanish and we are with you all the way in your success with Contigo Taqueria. And your customers will take with them the best tasting products in the market.

TURNKEY PROGRAM

The Contigo Taqueria™ program is as turnkey as you need. Have the equipment? No problem. Need equipment? WE can get it. We have the merchandising POS for inside and outside and the menu boards to turn your operation into a thriving business within weeks. We have a complete Contigo Taqueria™ training program which includes an Operations Guide and step-by-step videos.

PROGRAM ADVANTAGES

A licensee of the Contigo Taqueria™ program has access to high-quality branded products and sales & marketing support. There are no franchise fees, low startup costs, and ongoing support. This model is built upon the framework of our other successful branded licensed foodservice programs across the country. Operators of the Contigo Taqueria™ program instantly become a part of a national brand and the brand recognition that differentiates them from a no-name or independent name taqueria or quick service taco stand.

Turn your store into a highly profitable, soughtafter taqueria with the best ingredients!

25%

Percentage of US restaurant menus that include tacos

#3

The popularity of Mexican food has been growing for years and is now the number three cuisine in takeout and delivery

3% Mexican restaurants have produced at a 3% growth rate since last year

WHY CHOOSE PERFECTLY SOUTHERN

Performance Food Group has developed an innovative turnkey licensed foodservice program with Contigo Taqueria™: a delicious menu of authentic Mexican and southwest products.

THE PERFORMANCE

In addition to the Contigo Taqueria™ branded products we are utilizing our existing broad portfolio of PFG branded products which our OpCo already stocks. This includes brands like Brilliance, Heritage Ovens, West Creek, Silver Source, Empire’s Treasure, Delectables and First Mark. We have every product to cover all menu dayparts from breakfast to lunch & dinner to snacks. This provides operators with a full-service one-stop drop.

The program offers a wide variety of quality products, whether you want to keep it fast and simple or more elaborate This program has endless possibilities with the concepts below.

Food Trucks C- Stores

Universites &Colleges

Arenas & Ball Parks

The Contigo Taqueria™ program is not a franchise business like most competitors, giving the operator more opportunity to return on their investment with powerful performance

GENERATEREVENUE REGULATEFOODCOST

Recreation

Bowling Alleys

Amusement Parks

Retail & Grocery Stores

SUPPORT SUPPORT DELIVER QUALITY DELIVER

SPEEDANDEFFECTIENCY SPEEDANDEFFECTIENCY CONSISTENCY CONSISTENCY

THE FOOTPRINT: ANNUAL ROI

This program offers a potential return on our operator's investment with space as small as 10' x 10'. Compare the charts below with space and investment return. * Based on $750.00 Sales. The information is projections only!

LESS THAN 300 SQ FT FLOOR PLAN

Estimated Return on Investment for $999 Expeses

ESTIMATED ANNUAL SALES REVENUE

300-500 SQ FT FLOOR PLAN

Estimated Return on Investment for $12,000 in Expeses

Based on $750 daily sales

PREMIUM BRANDS

Performance Foodservice single‑category brands compare favorably to national and regional manufacturer brands, thanks to distinctive attributes and supply chain management. Strategic brands offer fresher ingredients, innovative preparation and packaging, and unique and custom products. These exclusive brands have grown from our goal of being best in class.

Contigo

West Creek

Peak

Delancey Street Deli

Roma

Turnkey operations with ZERO franchise fees!

EQUIPMENT AND SMALLWARES

Performance Foodservice Nashville and KaTom Restaurant Supply will support you with all equipment and small wares you need to get your program started.

CLICK

KaTom Restaurant Supply is a leader in the commercial restaurant equipment industry, offering thousands of quality restaurant, bar, and kitchen supplies online at wholesale prices, many available for next-day delivery.

CLICK HERE

Our equipment and supplies website has everything you need and is available exclusively to Performance Foodservice customers.

L I C E N S I N G A G R E E M E N T

The operator must sign a brand licensing agreement to become a licensee of the Contigo Taqueria™ Program. This agreement outlines the requirements to be fulfilled by the operator and the many benefits of becoming licensed in the program. There is no licensing fee, only an agreement to be brand compliant in the program.

THE AGREEMENT

Purchase 100% of all required food and foodservice items for the program from PFS/PFG

Purchase 90% of all suggested food and foodservice items for the program from PFS/PFG

Maintain an adequately installed graphics package and a branded menu board to display the Brand in connection with the sale of the Program products and services

Cooperate with initial brand and service training for the program

Not co-mingle any unauthorized products with the branded Program products

Menu Boards

(static and dynamic available)

MARKETING SUPPORT

The Contigo Taqueria™ Program Licensing Agreement is entered in our system as a viable Program customer, you will have access to the branded POS Merchandise via an online catalog.

Menuetta Online Merchandising Catalog

Order Retail Store starter kit online

POS shipped directly to you

Customized POS available to accommodate your pricing and menu model

Menu Board Content Management

Seamless, cloud-based system for content updates. LED screen and cloud equipment system purchases. Installation and mounting, if required. Necessary support for deployment and ongoing tech support

BRANDED MERCHANDISE SAMPLE KIT

You can order a sample kit of all branded merchandise for our C-Store brands to see if the merchandise will work for you and your space.

All branded merchandise can be purchased in any quantities; the sample packages listed below are only for sample purposes.

Branded Merchandise POS Sample Kit: To place your order, please send your request to Patrick McNamara at Menuetta: pmcnamara@menuetta.com or 952-938-1962

Package 1

4 - 15' feather flags - 2 Perfectly Southern, 1 Vai Fresco, 1 Red Seal

12 window clings - 2 sets - 2 Perfectly Southern, 1 Vai Fresco, 1 Red Seal

6 - 4x8 banners - 2 sets - 1 of each brand

75 - Napkin inserts - 3 sets of 25

30 - Pump toppers - 3 sets of 10

3 - USB menu boards - 1 of each brand

Package 2

3 - 15' feather flags - 1 of each brand

4 - window clings - 1 set - 2 Perfectly Southern, 1 Vai Fresco, 1 Red Seal

3 - 4x8 banners - 1 of each brand

75 - Napkin inserts - 3 sets of 25

15 - Pump toppers - 3 sets of 5

3 - USB menu boards - 1 of each brand

Feather Flags

Outdoor Banners

Window Clings & Warmer Decals

T R A I N I N G A N D S U P P O R T

The Contigo Taqueria™ Operations Guide provides operators with complete information on operating a successful and licensing complaint program with full instructions for making all products.

COMPLETE TURNKEY ASSETS

How to Sell Presentation

Operator Checklist

Licensing Agreement for Customers to Sign

Program Rollout Packet

Product Sell Sheets

Operations Guide

Website

Branded Merchandise POS Order Guide

Branded Digital Menu Boards Design,

Installation & Management Guide

Program Equipment Guide

Training Videos

Training Wall Posters

Branded Product Ordering List

Dedicated Broker Support

Dedicated Corporate National Accounts

Manager

F O O D S A F E T Y & S T O R A G E

The Contigo Taqueria™ food safety and storage guides can be used to ensure all food is stored properly and prepared safely to minimize waste and lost profits.

TOOLS FOR SUCCESS

Speed, efficiency, and consistency are essential to having a successful taqueria. Some critical tools to help with these are cook time guides and recipe guides. Use these guides to ensure your products stay fresh and your recipes stay consistent. Try some LTOs from the Contigo Taqueria recipe guide to keep people coming back for more. Our Operational Guide has all the tools needed to drive consistency and revenue.

TRAINING

VIDEOS & GUIDES TRAINING VIDEOS & GUIDES

The Contigo Taqueria™ training videos feature short segments on the step-by-step instructions of making all tacos, The Contigo Taqueria™ training videos feature short segments on the step-by-step instructions of making all tacos, burritos, and more. The step-by-step wall guides show how to prepare tacos and burritos, too. burritos, and more. The step-by-step wall guides show how to prepare tacos and burritos, too.

TRAINING WALL POSTERS

These Contigo Taqueria™ step-by-step 11” x 17” laminated posters feature explicit instructions to make burritos, tacos, and taco salad. Operators are required to post these in the prep areas of their kitchens.

GHOST RESTAURANTS

A ghost restaurant, also known as a VIRTUAL RESTAURANT or CLOUD KITCHEN, is a food service establishment that offers take-out only. These “ghostly” eateries don’t have a storefront, so customers can’t come to pick up their food. Ghost restaurants deliver food directly to their patrons through third-party delivery services.

SHOULD I OPEN A GHOST RESTAURANT?

Use the following questions to decide if a ghost restaurant business model is right for you:

Do You Have Access to Prime Real Estate?

Your location can help you decide if a ghost restaurant is the way to go. A virtual kitchen foodservice model is especially greatfor high-rent areas. Instead of hoping to find a prime location to draw foot traffic, restaurateurs can establish their virtualrestaurant in any neighborhood they see fit, so long as their delivery service can easily access customers.

Do You Need a Dining Space?

Many popular fast-casual establishments in cities are bound by the requirement for seating and waiting space, even though a large percentage of their customers aren’t dining in. So, offering only delivery helps virtual restaurants avoid the problem of underutilized space.

A D V A N T A G E S O F G H O S T R E S T A U R A N T S

Setting up your kitchen space will be your top priority in cloud restaurants and where you allocate most of your funds. Because you don’t have to allow square footage for a dining area, you have much more room to customize your kitchen space. Depending on your budget, you can opt for specialized cooking equipment that you probably never had room for in a traditional restaurant.

The flexibility of concept: Being app- or web-based means that you can change your menu whenever you like without having to worry about updating signage or printed materials.

Adjustable menu: If an ingredient becomes too expensive or is no longer accessible in your area, you can easily swap out your menu items to suit what is available to you.

Smaller financial investment: Think about all the expensive elements that don’t apply to virtual restaurants: decor, signage, dinnerware, and additional staff members to serve as servers or hosts.

Opportunity for experimentation: Ghost restaurants are the perfect opportunity to experiment with new concepts because you can easily scrap ideas that aren’t working.

HOW TO ATTRACT CUSTOMERS TO YOUR GHOST RESTAURANT

Since a ghost restaurant can’t rely on foot traffic for patrons, it is important that these businesses have tech-savvy marketing approaches. This being said, flexibility and nearly-instant gratification are two qualities that make ghost restaurants a good fit for younger customers. For that reason, it is important that your virtual restaurant has a strong online presence.

PARTNER WITH FOOD DELIVERY APPS

Many ghost restaurateurs opt to partner with take-out apps to attract customers. If you become a featured restaurant on one of these apps, you can gain exposure to customers who have the immediate intention of ordering. As a bonus, these apps arrange to pick up your customers’ food when it is ready, and they also deliver it to them. With these apps, all you need to worry about is preparing orders for delivery.

CREATE AN ATTRACTIVE, EASY-TO-USE WEBSITE

If no food ordering apps are available in your area, or if you’d prefer to handle these processes in-house, make sure that your restaurant has a quality website that is equipped with a functional online order form

If you want to try an experimental restaurant concept and you ’ re unsure about investing in a storefront, opening a ghost restaurant could be the best option for you. These cloud kitchens are becoming increasingly popular in metropolitan areas, and they cater to busy, young customers who like customization and instant gratification. You may currently have a restaurant space but have limited options during the coronavirus outbreak. By treating your kitchen space as a ghost restaurant, you will help increase sales and keep your business going during these tough times.

SETTING UP A GHOST RESTAURANT KITCHEN

Setting up your kitchen space will be your top priority in cloud restaurants and where you allocate most of your funds. Because you don’t have to allow square footage for a dining area, you have much more room to customize your kitchen space. Depending on your budget, you can opt for specialized cooking equipment that you probably never had room for in a traditional restaurant.

Using One Kitchen for Several Concepts

You can own multiple ghost restaurants and operate them out of the same kitchen. Especially if your menus have in-gredient overlap, you can prepare food for two separate concepts in one efficient space.

Renting a Kitchen

If owning or leasing a customizable space isn’t in your budget, you can work in a commissary kitchen. A commissary kitchen is a complete kitchen space that is available for rent. Although some commissaries are shared, it is usually best for ghost restaurateurs to rent private commissaries. While other commissary users, like caterers and food truck operators, need the kitchen space for prep time, you’ll need it for the same hours that you’d need a traditional restaurant kitchen. As a result, working out a schedule with other users could be challenging.

READY

Through our licensed program, you have access to the country's best taco ingredients and the knowledge of our C-Store Business Development Team to help you sell highly sought-after tacos and burritos alongside your other products to build reputation and profit. Contact your Performance Foodservice Area Manager to learn the details.

APPLICATION & APPROVAL

Sales will identify that a location has the adequate space to accommodate the chosen brand/brands.

Sales and business development will meet with you to review all the needs and requests per brand chosen for the equipment.

THE AGREEMENT

Sign brand licensing agreement to outline requirements to be fulfilled by the operator to outline the benefits of our No License & no franchise fee program.

TASTING & MARKETING TIME! NEED EQUIPMENT?

Your Area Manager will set up a Chef s Table tasting to review chosen or prospective food items with the BDM & Marketing teams to review possible needs and wants for specific program and location needs.

If equipment needs to be purchased, please allow a few weeks for shipping, delivery, & installation of your new equipment Please visit www.eandsperformance.com to choose the perfect fit for your operation & brand.

TRAINING AND SUPPORT

Brand training books and on-site chef support leading up to your grand opening to provide a great first impression for your new patrons

Our Performance team will be present to help and celebrate this monumental day.

ADD YOUR OPERATIONAL REQUIREMENTS TO THIS PAGE AND SHARE WITH YOUR AREA MANAGER

EQUIPMENT NEEDED

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