Welcome Booklet V.3

WELCOME TO PEFORMANCE MILWAUKEE YOUR SUCCESS IS OUR BUSINESS Performance Foodservice Milwaukee 800.775.9030 www.performancefoodservice.com

Welcome to Performance Foodservice and thank you for trusting in our people to serve your business.

We have a dedicated team of over 300 people that work in a wide range of roles such as warehousing, driving, purchasing, accounting, and sales. We serve the needs of a diverse group of customers across southern Wisconsin and northern Illinois.

Our heritage is Reinhart Foodservice and we became part of Performance Foodservice in 2020. We have operated out of our building in Oak Creek, WI for over 30 years and we are proud to supply the hospitality industry. We have a strong presence in our local community, and we give back through several charitable organizations.

As a customer of Performance Foodservice Milwaukee, you will have access to an amazing variety of products and services to support your business. From innovative new produce items, on-trend flavors, and proteins for every type of menu – we have you covered. We bring these products to life with a team of professionals that understand your business and are available to help you find the right tools and resources. Our people are available to meet with you in your operation or online, whatever works best for you. Our specialists support menu changes, social media & marketing, inventory management, cleaning/sanitation, and a variety of other services. Together, we will forge a great partnership!

I look forward to meeting you in your operation or at a future event.

Success to your team and your business!

Dan Gilroy President Performance Foodservice Milwaukee 630-278-9339 (mobile)

Performance Milwaukee • 800.775.9030 performancefoodservice.com

WELCOME! Table of contents.

One Source Restaurant Solutions

Pages 3-4

Braveheart Black Angus Beef

Pages 5-6

Peak Fresh Produce

Pages 7-8

Legacy 72 Center-of-the Plate

Page 9

Performance Family of Brands

Page 10

Performance Milwaukee Specialist Team

Page 11

Performance Milwaukee Beverage/Chemical

Page 12

Performance Elite Rewards Customer Rewards Page 13 TRACS Direct Restaurant Management

Page 14

Performance Instant Recall Process

Pages 15-16

Will Call 101

Page 17

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In today’s marketplace, operators are faced with competition from every direction. At Performance Foodservice, we understand the dedication and long hours it takes to build a business from the ground up. Our One Source, Solution Partners is designed to help you gain additional customer consideration, compete more efficiently and reduce your costs. When you join the One Source program, you receive discounts from our One Source suppliers. There is no cost for Performance Foodservice customers to join, and no obligation associated with the program.

MARKETING RESOURCES Connect with industry specific professionals who can help implement impactful marketing programs.

RESTAURANT OPERATIONS Find trusted partners to optimize efficiencies in operations.

STAFF SOLUTIONS Invest in employee training and management and find, retain and develop the best people in the business.

A restaurant has a lot of moving parts.

We help our customers keep them moving smoothly.

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MARKETING RESOURCES 240 Group

Custom websites, online ordering and social media management

Brand Muscle

Create and manage contactless qr code menus with spotmenus digital menu platform.

Fan Connect

Build your customer database through loyalty programs like birthday clubs and gift cards.

Ideas on Hold Menu Designs

Menuetta

MPP Marketing Group

Unique messages for callers on hold.

Menu design services; menu covers; check covers, table stands, card holders.

Menu design and print; website and mobile site management; QR menu code tools, email, text and postcard solutions Custom print, digital and social media advertising solutions for restaurants.

Open Menu

Free online ordering, social media connections

Reply Pro

Social media management

Restaurant.com

Digital marketing and online deal site

RTT Digital Signage Worth Higgins

Turnkey digital signage solutions.

Printing services

STAFFING

OPERATIONS ATM Network

ATM hardware and services

Clean Energy Bio Fuels

Fryer oil recycling service. Get paid for fryer oil. Southeast markets only.

Craftable

Back office platform for inventory, invoicing, cost management and analytics

DMS Sanitation

Covid19 cleaning and fruit fly prevention

DoorDash

3rd party delivery platform

Gate

Video smart lock

Heartland

POS, payment processing, gift and loyalty plus HR and payroll solutions

HUB International

Business and risk insurance plus employee benefits

HungerRush

POS/restaurant management system designed for pizza and QSR operators.

iBranch

Expert accounting services for restaurants.

inKind

Capital in exchange for food & beverage credit

Menufy

Easy online ordering integration that is commission-free – option for customer to pay or restaurant

NCR Silver

POS system specifically for small businesses.

Omnivore

End-to-end digital solutions to optimize back of house, front of house and outside the house

OrderMark

Streamlines all 3rd party delivery through one platform.

Pizza Solutions

Specializing in commercial restaurant equipment.

Polymershapes

Acrylic shields and barriers

Recipe-Costing

Menu and recipe costing software to help manage food and overall costs more efficiently.

Restaurant Rockstars

Online class that guides you through starting a restaurant, building the dream team & managing finances.

RD Fresh

A 100% natural refrigeration dehumidifier

Rentokil

Pest prevention services.

Running

Resource library for running your restaurant

Restaurants Always Food Safe

Great Gluten Free Training MyEmployees Mystery Shopper Services Sales Stars

ANSI Accredited, Video-Based Food Safety Training. Food Protection Manager, Food Handler & Allergen Awareness Certifications available.

Online training and accreditation program - gluten free training for front of the house and back of the house Tools to help develop and strengthen engagement with employees.

Mystery shopper services, and Internal Audits, staff training and online reputation management services.

Tools and resources to help maximize sales and profits.

Visit PerformanceFoodservice.com/OneSource

Visit PerformanceFoodservice.com/OneSource and discover cost savings and business building solutions that will give you a competitive advantage.

Check back and discover business building solutions. frequently as we continue to bring more partners the Check back frequently as we continue to bringinto more program. partners into the program. For more information reach out to OneSource@pfgc.com.

For more information reach out to: OneSource@pfgc.com

10/21

Score

Free small business mentoring

SiriusXM

Perfect background music for your business.

Swipeby

Curbside delivery

Tabit

POS Mobile first restaurant operating system

Tablee

Table tap system for easy guest communication

TablesReady

Waitlist management and text paging system to text guests when their table or food is ready.

The Howard Company

Drive-thru menu boards, indoor menu boards & branding signage technology, offering both digital & static solutions

Touch Bistro

Restaurant management system

Uber Eats

3rd party delivery platform

Upserve

Cloud based POS, analytics, payment processing, online ordering and more

Virtual Dining Concepts

Maximize existing kitchen space and profits by executing delivery-only brands that includes virtual celebrity concepts

Yellow Dog Software

Inventory management

Yelp Waitlist

Guest reservation and waitlist management tool

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Braveheart Black Angus Beef redefines premium beef, setting a higher bar for quality, tenderness and taste. Our beef starts with cattle born on family farms in the U.S. and raised in the Midwest with an emphasis on humane practices and sustainability. They are processed in stateof-the-art facilities that focus on quality and consistency. Based on our heralded PathProven process, Braveheart is available exclusively through Performance Foodservice in a full line of beef, spanning carefully cut steaks to mouthwatering burgers. No matter your operation’s needs, you can depend on Braveheart Black Angus Beef to be a cut above extraordinary every time.

Braveheart stands out from the rest because it was designed to exceed operators’ expectations for quality beef. We spent time talking with chefs and restaurant owners, asking them about their “beef ” with the other beef brands on the market, and what they were looking for in a premium line. They unanimously focused on four critical areas of importance: Taste, Quality, Trim and Consistency.

Our unique PathProven program enables Braveheart to deliver on all four - it’s our standard of excellence.

Our variety of primals and cuts ranges from well-known, sought-after steaks to obscure, new cuts that are perfect for experimental chefs. We also sell who loins if you like butchering in house. And, our burgers ares unparalleled in terms of cook-size retention, ease or preparation, juicy flavor and performance. Whatever type of beef you serve, you’ll find a superior selection in our full line of products.

Braveheart Black Angus Beef offers operators a wide portfolio of superior products to meet customer demand at any level, spanning high-end steakhouses, burger joints, and innovative top-tier restaurants.

WHAT IS PATHPROVEN? PathProven is our exclusive, industry -leading process of ensuring the quality of Braveheart Black Angus Beef.

• PathProven sets high standards for feeding, health, and humane treatment of Braveheart, all of which are critical to quality.

• Through this program, we confirm Braveheart cattle are majority Black Angus using DNA TraceBack, the nation’s first-of-itskind DNA-based traceability system.

• This DNA tracing technology also allows us to trace every cut of meat back to the animal it came from.

• Because of our PathProven program, your customers can be absolutely confident that they will enjoy the same delicious, high quality Braveheart steak every time they return to your restaurant.

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MEET BRAVEHEART BLACK ANGUS BEEF Braveheart Black Angus Beef guarantees the most premium, mouthwatering, tender steaks.

We’ve gone above and beyond to create industry-leading standards that ensure quality and sustainability from ranch to plate.

Braveheart cattle are fed and cared for in the Midwest, the heart of cattle country.

All Braveheart feedyards are managed by the Beef Marketing Group.

Our unique PathProven program means Braveheart cattle are carefully cared for. They are fed a 100% U.S. grain-based diet, then finished on Midwestern corn for superior marbling and flavor.

Bravehart Black Angus Beef is aged a minimum of 21 days, which is scientifically proven to create the most tender, delicious meat.

We verify our Braveheart Beef cattle as a majority black-hide Angus, which is known for producing the most succulent steaks.

WHAT THIS MEANS FOR YOU

When customers order steak, the average check total is larger.

LARGER TOTALS MEAN LARGER TIPS.

Customers who order steak in casual dining having checks that are 34% higher and more likely to include sides, alcoholic drinks, and dessert.

THIS = 34% HIGHER TIPS!

42% of customers will revisit a restaurant where they ordered steak.

STEAK ENCOURAGES REGULARS.

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INTRODUCING PEAK FRESH PRODUCE Peak Fresh Produce is built around these four pillars to ensure that you will enjoy great produce to drive menu success.

FOOD SAFETY

QUALITY & FRESHNESS

PRICING & VALUE

WE KNOW PRODUCE • Experienced produce professionals at each location and at the corporate level select the best products and help you choose the right options for your restaurant.

• As a result of our knowledge and dependability, many restaurant chains and other operators use us as their sole produce supplier.

• We set the highest standards to ensure our produce is picked at its “peak time” for the best taste and color.

ASSORTMENT & INNOVATION

FOOD SAFETY Performance Foodservice provides a long list of food safety requirements that help reduce the likelihood of an issue, including: • Good Agricultural Practices (GAPS) • TRACE BACK: All Peak Fresh Produce products can be easily and quickly traced back their field of origin.

• 3rd Party Audits, and Performance Foodservice QA audits are conducted annually, ensuring our branded suppliers are adhering to our strict standards.

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HIGH PRODUCT SPECIFICATIONS • Peak Fresh Produce produce specs exceed USDA #1 Lettuce weights.

• No dirt, dust, or mud allowed.

• Dry jumbo onions are 70% greater than 3½ diameter with no mold or decay allowed.

• A range of washed tomato sizes, color and consistency, exceeding #1 grade.

• Potatoes are uniform in size with consistent weights.

• Freshness and Shelf Life Guaranteed.

FREQUENT DELIVERIES YEAR-ROUND • Time of harvest shipping is no more than 1 day and products ship directly from the grower to the warehouse.

• Trucks are carefully monitored while in transit.

• Quick turn-around from our warehouse to your door.

• Temperature is carefully monitored and trucks are tracked using GPS to ensure timely delivery.

SAVE MONEY BY CONSOLIDATING DELIVERIES Skip the added costs of a produce-only supplier and receive quality produce alongside paper goods, chemicals, frozen foods, canned goods, perishables, and more.

PRODUCT INSPECTION WE’VE GOT YOU COVERED! Performance Foodservice provides a long list of food safety requirements that help reduce the likelihood of an issue, including: • Good Agricultural Practices (GAPS) • TRACE BACK: All Peak Fresh Produce products can be easily and quickly traced back their field of origin.

• 3rd Party Audits, and Performance Foodservice QA audits are conducted annually, ensuring our branded suppliers are adhering to our strict standards.

COUNTRY’S BEST GROWERS AND SHIPPERS • Our growers ensure food safe conditions alongside the best yields and quality.

• We require state-of-the-art packing facilities and the ability to supply in tight market conditions.

• These growers develop and implement the best varieties, packs, processes, and growing locations, providing year round supply across all branded products.

WE GUARANTEE IT!

ASK OUR CHEF

Peak Fresh Produce is always guaranteed - if you ever have an issue, simply contact your sales representative and we’ll find the right solution.

Our team of chefs provides culinary expertise to help grow your produce sales.

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1972

2004

2012

2020

Reinhart Foodservice opens its door through the purchase of Peters Meat Company. The first six salesmen were butchery experts.

Eagle Ridge brand launches in 2004, named after an eagle statue that D.B. Reinhart built and dedicated to the employees who helped build his company.

Reinhart La Crosse Meat Department turns 40!

Reinhart is acquired by Performance Food Group and becomes the 2nd largest food distributor in the country.

YOUR LOCAL

Butcher LA CROSSE, WI

Jim Benson (pictured right) is one of our highly skilled butchers at the Performance La Crosse Meat Department in La Crosse, WI, offering 25 years of experience. Overall, the La Crosse Meat Department has roughly 45 employees with a combined 450 years of experience on the processing floor.

Legacy 72 by Eagle Ridge, named for the year Reinhart Foodservice was founded as a trusted meat supplier, represents the pinnacle of what is produced under our brands. Our prestigious company only works with the best partners to produce the most desirable products.

For more information on Eagle Ridge or Legacy 72 products, please contact your Performance Foodservice Area Manager

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FAMILY OF BRANDS

Fully cooked beef, pork & poultry, fresh chicken, beef, and pork; deli meats, franks, and sausages; canned & frozen fruits & vegetables, sauces, puddings, and convenient fires. West Creek® is our largest and most diverse offering in our exclusive brand.

Prairie Creek® is a trusted brand that includes many popular, time-tested meat favorites that make it easy for operators to serve center-of-plate lamb, pork and beef items such as delicious bacon, burgers and hot dogs.

Peak® represents our commitment and promise to provide our customers with fresh produce that is safe, high quality, and provides the reliability of crisp freshness and flavor at the best value.

Intros® offers a wide variety of crowd-pleasing appetizers that drive customer loyalty. Enhance the dining experience with a delicious assortment of classic favorites, popular ethnic varieties and on-trend hors d’oeuvres.

Black Angus beef to satisfy your needs with a serious commitment to quality, consistency, food safety (traceability) and state-of-the-art processing via our exclusive PathProven® program.

ProPak products offer a multi-faceted line of foodservice quality disposable items that satisfy the important take-out needs of any operation, as well as provide the products necessary for daily storage and sanitation.

Hidden Bay® is the go-to for versatile, prepared seafood items that drive menu success. Hidden Bay means quality seafood – for every plate and every customer.

Fair Meadow® celebrates the heritage of local farmers with an assortment of dairy delivered right to your door. Delicious eggs, creamy butter and flavorful cheese are at the heart of our product family, demonstrating our attention to high quality standards.

The lights are on at Cobblestreet MKT.™ hitting woodblock countertops to throw a spotlight on the freshly carved meats and cheeses that await. Aromas of deli favorites waft from the kitchen and the unbridled basics of yesterday meet the nontraditional twists of today.

Bountiful Harvest offers delicious frozen potatoes and French fries, as well as minimally processed produce in canned, refrigerated, frozen and dried formats. Our products provide operators with excellent shelf life and pleasing taste, making it easy to serve a wide range of menu items packed with nutritious fruits and vegetables.

Encompassing Old World excellence, Roma® boasts a vast array of consistent, high quality products that deliver authentic flavor — and meet or exceed demanding expectations.

Ridgeline Coffee Roasters® knows that great coffee is the result of passion and experience. Their Master Roaster has been creating the finest gourmet coffee blends for decades.

Ask your Performance Area Manager about our full line up of exclusive brands!

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Katie Bulger CORPORATE CHEF

I studied Culinary Arts at Johnson & Wales Denver, and have worked in many different restaurant concepts, from catering, to farm to table, to high-end casino steak houses. I have 15+ years of back-ofhouse experience, 10 of which were leading kitchens as Executive Chef in both Denver and St. Louis. Since coming to Wisconsin in 2014, I have worked on the broad line distribution side as a specialist/consultant assisting customers in finding solutions for profitability, trends, and labor. Our industry is ever-changing, so I’m always excited to learn about new trends and ways to help our customers succeed and grow! Think of me as your back-of-house consultant!

Kris Jacob BUSINESS DEVELOPMENT MANAGER

In collaboration with the Performance Foodservice specialist team, my role as the Business Development Manager is to work closely with restaurant owners and managers to ensure a smooth and precise transition. With 15+ years of restaurant experience and a unique ability to navigate problems, my goal is to make each customer I work with as profitable as possible.

MEET OUR PERFORMANCE MILWAUKEE SPECIALIST TEAM

PETER LUKE PIZZA & ITALIAN SPECIALIST

My deep passion for all thing’s food started in kitchens at age 15 on a path from pizza and Italian experience to fine dining, all backed by a certified culinary apprenticeship and training from a range of talented chefs. From the stove side of the business I transitioned to a distribution specialist, consulting in multiple product segments for the past 10 years. I’m driven by the understanding that restaurants thrive by being relevant through consistency, trend, and in turn profit. With our team, I look forward to sharing my experience in the food service industry by always working toward our customers success.

MARY LAROCK HEALTHCARE SPECIALIST

With a background in food service management as well as clinical nutrition, I have the expertise to support our healthcare and senior living customers. I connect our customers with the right healthcare products and value added services ranging from menu software to TRACS features to providing the cost analysis needed to determine the best fit in group purchasing contracts (GPOs).

Whatever needs you have, I have a solution.

ALLI DEARTH CUSTOMER ENGAGEMENT MANAGER I’ve been with the Performance team since 2016 with 15+ years of restaurant management experience. My goal is to show our customers the tools we have available to increase their profits. I provide our customers with training and continued support of our TRACS Direct and Mobile online platforms, Cost Analysis, Menu Design Assistance and more! Whether it’s setting up your inventory or creating an online presence, I have the solutions for you. I’ll help you with the challenges faced in Operations, Marketing, and Food Cost with the partnership of our One Source Program. With over 40+ partners (and growing) we’ll find the perfect fit for you.

STATE OF THE ART TEST KITCHEN

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Beverage & Chemical Solutions

Our Beverage and Chemical Team provides a range of programs in both cleaning and beverage, including:

Full Dish Machine Program • Leased or Purchased • Cleaning Products for the Entire Kitchen

Profitable Beverage Machines • Coffee/Tea • Cappuccino/Hot Chocolate • Juice BEV / CHEM SERVICE

Need to request a service call?

M - F 8am to 5pm Call Customer Service: 414-761-5000 After Hours or Holiday / Weekends: 414.584.3943

Performance Milwaukee • 800.775.9030 performancefoodservice.com

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LET THE REWARDS BEGIN, PERFORMANCE ELITE REWARDS IS NOW LIVE. • Performance Elite Rewards is our enhanced customer loyalty program with new opportunities for points, and better redemption opportunities.

• Our innovative user platform on Meal Ticket allows our members to view point balance, qualifying items, and more!

• Eligible Performance customers can begin accruing points and redeeming rewards TODAY!

REACH OUT TO YOUR AREA MANAGER AND GET SIGNED UP TODAY!

SIGN UP FOR TRACS DIRECT TODAY!

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IT’S FREE! WHAT COULD BE MORE CRITICAL TO THE ULTIMATE (AND CONTINUING) SUCCESS OF YOUR RESTAURANT THAN FOOD COST? TRACS DIRECT GIVES YOU THE TOOLS TO MANAGE: ORDERING INVENTORY MENU COST

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PERFORMANCE - Instant Recall As an innovative distributor of food items and restaurant supplies, Performance Foodservice takes pride in the quality and safety of the products we offer to our customers. But on rare occasions, there are food safety or quality issues that require immediate attention. We want to communicate these urgent messages to you as quickly as possible to protect your customers and your brand, and to comply with regulatory requirements. We have deployed the Instant Recall solution to help meet these communication requirements.

How does it work?

In case of a recall or withdrawal, the interactive telephone system will contact your location to provide specific information and instructions. The information typically included is the name of the product being withdrawn, and corresponding item codes, reason for the withdrawal, the affected lot numbers, the size of container, best by dates, etc. The message may also provide detailed instructions on how to dispose of the product, order replacement products, or receive credit for products that are affected. In addition, e-mail, text messaging, fax and live operator phone calls may be utilized.

When Instant Recall calls you, it’s important that you listen to the entire message. The system may continue to call you until you hear the complete message and confirm that you understand the instructions.

Calls from Instant Recall will come from the following number: 1-888-221-5393 You may also visit

MyInstantRecall.com and log in with your location’s phone number to review the notification details, confirm receipt, and report affected product quantities.

Who should take the call?

The system will ask to speak to a person responsible for handling product recalls at your locations, such as the manager on duty or the dietary/kitchen manager. The system will ask for that person at the beginning of the call and wait until they come to the phone and confirms that they are the right person to take the call by pressing “1” on their telephone keypad. The call then proceeds with the message and questions.

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PERFORMANCE - Instant Recall - Quick Tips

= INSTANT RECALL

= YOUR FOODSERVICE LOCATION

• Automated phone call to your foodservice location with recall/withdrawal details and instructions. The call will come from 1-888-221-5393 • System will ask to speak to the Person Responsible for Handling Product Recalls (PRR) • Call recipient presses “1” to confirm that they are the PRR, or “2” if not the PRR If “2” is pressed, it continues to repeat the message This message will continue for 3 cycles or until the PRR presses “1” Once the PRR presses “1”: They can request a link to the MyInstantRecall.com portal be sent to their mobile phone OR they must listen to the instructions regarding the item and what to do with it Press “4” to rewind or “5” to pause the message The PRR will be prompted to give their name You must listen to the full message to prevent additional calls about the recall/withdrawal • To confirm notification (which stops the automated calls), and to report inventory: • Visit MyInstantRecall.com from the email link or the requested SMS link OR • Visit MyInstantRecall.com and log-in with your phone number or email address that PFS used to notify you OR • Visit MyInstantRecall.com and log-in with your PFS Customer Account ID OR • Call 1-888-221-5393 from the phone number that PFS called OR enter that phone number when prompted

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WILL CALL 101 Need a will call? Here’s how it works: 1. For emergency situations only.

2. Maximum case pick up is 20 cases.

3. Customer can either call their AM to place the order or they can call Customer Service at 800.775.9040.

4. Will call staff will provide a pick up time.

5. Will call parking is in front of Entrance #3 (there is a Will Call Parking sign). Enter Door #3. The will call pick up window is on the left.

6. A valid PFS Milwaukee account number & ID is required to pick up a will call.

7. Will calls can be paid for by check or billed to an account as long as the account is within terms.

8. Everyone picking up a will call is required to sign the manifest agreeing to the quality/food safety handling requirements.

9. Will call staff will indicate the pick up location.

10. Everyone picking up a will call is required to follow applicable local, state, and federal regulations regarding the transport of food.

Will Call Hours: Monday - Friday: 8 am - 3 pm (Will Call window closes at 3:30 pm) Cut Off Times: • Orders placed by 5 pm day before will be ready for pick up at 8 am the next day • Orders placed by 9 am will be ready for pick up at 10 am the same day • Orders placed by 11 am will be ready for pick up at 12 pm the same day • Orders placed by 12 pm will be ready for pick up at 1 pm the same day • Orders placed by 2 pm will be ready for pick up at 3 pm the same day

Special Order Returns A special order is a product is a product that is not stocked at PFS Milwaukee and ordered specifically for a customer because we do not stock this product. There are NO RETURNS on special order products.

All special orders must be placed with your PFS Milwaukee Area Manager.

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NOTES

Performance Foodservice - Milwaukee 9950 S. Reinhart Drive • Oak Creek, Wisconsin