PFS Milwaukee Exclusive Brands Overview

Our interest is in your success.

Performance Foodservice is the partner that supports your hard work and talent.

We are the enablers, the ones stacking opportunities on pallets and delivering it from trucks. The ones who think impossible is a good reason to try something. Everything we do is to serve the people on the frontlines of foodservice. We work for your success. We want each customer we serve to be a crazy, lineout-the-door success. We have solutions before you even know you have a problem. We want what you want, because we both know why it’s called food service. Our business isn’t really about us, it’s about making things work for you, our customer. That’s what we do, that’s all we do. We don’t feed people, we feed dreams.

Our team approach with experienced associates delivers the right solutions and services to grow your business.

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Peak Fresh Produce

Fresh-from-the-Farm premium produce

A commitment to produce quality.

Peak™ represents our commitment and promise to provide you with produce that is safe, high quality, and provides the reliability of crisp freshness and flavor at the best value. We do this by setting the highest standards for our growers/packers to provide produce that performs every time and is far above foodservice industry standards

THE BEST UNDER THE SUN

We set the highest standards for growers and packers, so only the best produce gets to be part of the Peak Fresh Produce brand.

We Know Produce

Our locations only stock the best products to help you choose the right options for your restaurant. As a result of our knowledge and dependability, many restaurant chains and other operators use us as their sole produce supplier.

The Country’s Best Growers and Shippers

Our growers ensure food safe conditions alongside the best yields and quality. We require state-of-the-art packing facilities and the ability to supply tight market conditions. Our growers develop and implement the best varieties, packs, processes, and growing locations, providing year-round supply across all branded products.

Product Inspection - We’ve Got you Covered

Our products are inspected upon packing in order to ensure our specs are met before they leave the field. Independent 3rd parties inspect Peak Fresh Produce at our shipper’s coolers, providing double protection. And we take it a step further - our quality assurance teams inspect again at each receiving location.

Braveheart

A cut above extraordinary

Taste

From the mouthwatering flavor of a medium-rare steak to the chargrilled, meaty taste of a perfectly seared burger, whichever Braveheart Black Angus Beef® cut you choose, the flavor is unparalleled. This is a result of our careful sourcing and processing, which is designed from start to finish to produce the best taste. Our beef is fed a 100% U.S. grain-based diet, and then it’s finished on Midwestern corn, which contributes to the beautiful marbling that produces superior flavor and tenderness.

Consistency

We ensure Braveheart Beef consistency through our pioneering PathProven® program, which enforces exacting specifications to ensure premium quality. Our beef comes from lighter carcasses weighing an average of 850 pounds or less, which create ideal steak sizes, allowing operators to easily establish precise cooking times and consistent plate presentation. In addition, our packing facilities focus on slower line speeds, encouraging an emphasis on craftsmanship and ensuring uniform quality. This is what keeps your customers coming back for their favorite steaks or burgers every time.

Quality

Quality starts with sourcing. Braveheart Beef comes from Angus-verified majority black hided cattle, which are known for producing beef with the best flavor and tenderness. In addition, our cattle are born on U.S. family farms and raised and fed in Progressive Beef, thirdparty audited Midwest feed yards, ensuring we always know where our cattle come from and that they are treated humanely. Braveheart cattle are transported 200 miles or less for processing, which puts less stress on the animals, adding to a more flavorful and tender meat profile. From start to finish, we stop at nothing to produce the best quality beef in a humane and responsible manner.

Eagle Ridge Center-of-the-Plate

Your Center-of-the-Plate Needs are the Center of our Focus.

When you serve Eagle Ridge®, your reputation is secured by our commitment to integrity from farm to fork. We are protein purveyors, skilled in sourcing and preparing the finest quality premium meats - precisely the cuts you need, exactly when you need them. With a heritage built on trust, Eagle Ridge brings the art form and craft of butchery to the center of the plate. We are your butcher shop.

USDA Meat Processing Center

Our La Crosse, WI plant was one of the first meat-cutting facilities to be approved for the USDA’s “Total Quality Control” program.

Daily, continuous testing & evaluations by our in-house QA specialists.

HACCP systems are followed in all production facilities.

Legacy 72 by Eagle Ridge Unforgettable quality

The pinnacle of what we produce under the Eagle Ridge brand.

Legacy 72 by Eagle Ridge® represents the pinnacle of what we produce under the Eagle Ridge brand: superior natural flavor and tenderness in every succulent bite. Sold through an expert sales team, adhering to the strictest guidelines. Setting the bar for the industry. With Legacy 72, a chef’s renown for unforgettable dishes is completely assured.

Hidden Bay Premium seafood

A vast array of high quality seafood direct from the world’s best waters to your favorite recipe.

Hidden Bay™ is the go-to for versatile, prepared seafood items that drive menu success.

Hidden Bay means quality seafood - for every plate and every customer. It’s our expert handling and processing that makes the difference. From natural crab shells stuffed with real crab meat to fried shrimp to Fish Fry staples, appeal and value are obvious: with Hidden Bay.

TRENDING NOW

Consumers want more seafood on restaurant menus, according to a study for the Alaska Seafood Marketing Institute.

Source: http://nrn.com/seafood-trends/survey-consumers-want-more-seafood-restaurants

Bay Winds

®

From the deep sea to the upper echelon

Exceptional quality from under the sea.

The Bay Winds™ brand is reserved for Performance Foodservice’s top tier seafood portfolio featuring all-natural, premium seafood sourced from prime, sustainable areas of the globe. Primarily wild-caught, each species that is selected for the Bay Winds brand must meet our strict standards, tight specifications, and be processed with the utmost craftsmanship.

All Natural, Strict Standards, Unparalleled Flavor

Contigo Deep roots, authentic flavor

A world of authentic Latin flavors.

The word Contigo™ means “with you” in Spanish, signifying our commitment to sourcing delicious products that will stay with you, holding a special place in your kitchen. Whether you are creating innovative, ontrend dishes that incorporate a bit of Latin flavor or your family’s time-honored, classic recipes, Contigo has the selection to meet your needs.

Meats

Options for all your favorite entrées with ground beef, chicken and beef dices and strips, and skirt steak. Make traditional tacos, enchiladas, burritos, mole, pozole, adobo, agujas, and more.

Avocados, Salsas, and Peppers

Why worry about maintaining fresh avocados when we have frozen and fresh refrigerated varieties for all your favorite recipes? Choose from guacamole in a variety of styles and levels of spice, along with avocado pulp you can use for your own recipes. Our salsas are also available in a range of thicknesses, spice levels, and flavors. And don’t forget the peppers. Choose from jalapeños in a variety of cuts, chili peppers, and chipotle peppers in adobo.

Frozen Foods

We source expertly prepared meal parts so you can focus on the main course. Choose from savory or sweet fried tostones, yucca halves, and more options coming soon.

Dry Grocery

We have authentic tortilla - flour, white or yellow corn - in your choice of sizes, along with delicious tortilla chips. We also have a full selection of canned tomatoes and beans - even tomatillos - for your favorite recipes.

Bacio Exceptional cheese, exceptional performance

Simply the best pizza cheese around.

Bacio™ cheese is a uniquely crafted combination of mozzarella and a signature Kiss of Buffalo Milk for delicious authenticity and unparalleled performance. Under the watchful eye of our master cheese maker, Bacio is carefully crafted with the following extraordinary benefits.

Earn cash back rewards.

Bacio Gold Club recognizes and rewards our most loyal pizzeria customers for using the only pizza cheese made with a signature Kiss of Buffalo Milk.

For every pound of Bacio cheese purchased, Gold Club members earn 6¢/pound in cash-back rewards. Each month, Gold Club members will automatically receive a Bacio Visa Reward card in the mail as a special recognition for their commitment to using the finest ingredients available.

Roma Find comfort in authentic Italian food

The Italian experts for over 65 years.

Our Roma® brand combines more than 65 years of heritage to bring the best Italian ingredients to America. In 1951, at the age of 20, Louis G. Piancone left Corato, Italy, for the United States. In 1955, Piancone decided to pursue the true American dream and opened an Italian delicatessen in Bradley Beach, New Jersey.

Noticing a need for wholesale distribution to restaurants in the area, in 1964 he sold the retail side of his business. He moved his focus to supplying authentic Italian food to restaurants and Roma Food was born. Today Roma combines this tradition with a dedication to sourcing the best Italian products, both traditional and innovative. Roma is the leading foodservice brand for authentic Italian food and impeccable service.

Ask about our custom cheese packaging.

We offer a myriad of flavors of cheese from the United States and across the Globe. Choose from a variety of sizes, spanning fine blends all the way up to dices for sausages. We can even add herbs and spices as we blend. You tell us the flavor and cut for your special recipe and we make it to your specifications.

Prairie Creek Great American favorites

Prairie Creek™ is a trusted brand that includes many popular, time-tested meat favorites that make it easy for operators to serve center-of-the-plate pork and beef items such as delicious bacon, burgers and hot dogs. Prairie Creek delivers consistent quality and flavor across all dayparts, along with the advantage of added profit that operators can bank on.

Cobblestreet MKT Deli convenience, contemporary appeal Delancey

Cobblestreet MKT® delivers a complete line of prepared market foods and deli favorites, including delicious prepared meats and cheese that have been popular for generations as well as new flavors consumers will be excited to discover. The line also offers convenient, time-saving selections from entrées to sides, all of which look and taste scratch-made. Cobblestreet MKT is a true one-stop shop, ready to please guests. Customers want customization - so the deli concept’s ability to “gimme this, gimme that” is perfect.

Delancey Street Deli features a wide portfolio of high quality, cleaner label products to fit the need of any operator wanting to serve a menu of gourmet deli dishes.

Bountiful Harvest® products come to us courtesy of Mother Nature. After harvesting and packing, only fruits and vegetables able to satisfy our rigid quality and consistency specifications are set aside as entire lots for your exclusive use. Bountiful Harvest offers delicious frozen potatoes and French fries, as well as minimally processed produce in canned, refrigerated, frozen and dried formats. Our products provide operators with excellent shelf life and pleasing taste, making it easy to serve a wide range of menu items packed with nutritious fruits and vegetables.

Fair Meadow Simple dairy goodness, every time

Fair Meadow™ celebrates the heritage of local farmers with an assortment of dairy delivered right to your door. Delicious eggs, creamy butter and flavorful cheese are at the heart of our product family, demonstrating our attention to high quality standards. Fair Meadow brings the same simple, fresh taste of dairy that today’s chefs would expect from the farmers market, with added assurance of availability and consistency.

TRENDING NOW

Butter is a superior flavor carrier, and chefs are showcasing more exotic mix-ins like guajillo chili and smoked lobster.

Brickfire Bakery

Your bakery needs, delivered

Brickfire Bakery® incorporates wholesome ingredients and traditional flavors to deliver raw, par-baked and finished goods that combine delicious flavor with operator convenience. From breakfast pastries to a variety of breads, cookie and other delectable upscale desserts, Brickfire Bakery covers every daypart with ease while delivering homemade flavor that drives guest traffic and loyalty. For great-tasting baked goods, let Brickfire Bakery be your in-house baker.

Breads - the foundation of endless creativity

English Muffins, Croissants, Bagels - versatility plus Danish, Muffins, Donuts - breakfast 24/7!

Cookies - gourmet recipes

Desserts that impress (& help cater!)

Culinary Secrets

A trusted selection of food essentials

Behind every great chef are great culinary secrets.

A trusted selection of food essentials that keeps the pantry well stocked - and keeps you cooking your best. We negotiate with the most trusted producers on your behalf, unlocking the secret to dependable quality and remarkable value. Fueling your drive to create exceptional guest impressions.

Culinary Secrets™ stands for...

Pantry essentials that inspire operators to stay ahead.

Confidence in quality, value and reliability - every dish, every day.

The key to convenient, on-trend menu solutions.

A chef’s best kept secret - and a point of pride.

Magellan

Specialty imports from around the globe

Inspire a worldly menu.

Magellan™ globally inspired culinary ingredients are packed to high standards and offer consistency as well as value. Great for entrees, desserts, and sides, operators can add a signature touch to their menu. They are a must for any pantry.

ProPak Dependability customers count on

ProPak

ProPak® products offer a multi-faceted line of foodservice quality disposable items that satisfy the important take-out needs of any operation, as well as provide the products necessary for daily storage and sanitation. All ProPak items are carefully sources and selected for their utility and value. Look to ProPak for a wide range of product choices and price points that help you build a solid base of regular, satisfied customers.

ProPower

The right products for the right results

ProPower has the right products for the right results.

ProPower® equips the foodservice operator with a complete offering of professional strength chemicals, janitorial and ancillary products designed for cleaning and sanitizing solutions.

Careful sourcing if the beginning, and quality assurance is the continuation, of ProPower’s promise of quality. Then comes a commitment to providing specialized products for every need, from exhaust fan cleaner to quarry tile non-slip.

You serve the best food, so make sure you present and environment for customers to enjoy their dining experience.

provides the dependability your customers count on and the food safety they deserve.