SUM MER IN THE CIT Y 1
photo peter price Vintage clothing is a generic term models and celebrities, e.g. Julia Rob-
for new or second hand garments originating from a previous era. The phrase is also used in connection with a retail outlet, e.g. “vintage clothing store”. Although there has always been an appreciation for the superior quality, fabric and design that is found in vintage clothing - the awareness, demand and acceptance of this has increased dramatically since the early 1990s.
erts, Renée Zellweger, Chloë Sevigny, Tatiana Sorokko, Kate Moss, and Dita Von Teese.[1][2] Popularity of period pieces set in the mid 20th century in television and film have also contributed to vintage’s popularity.
There has also been an increasing
interest in environmental sustainability in terms of reusing, recycling and repairing rather than throwing things away. Sometimes vintage items are upcycled via changing the hemline or other features for a more This increase in interest is due in contemporary look. Vintage items in part to increased visibility, as vintage poor condition are also salvaged for clothing was increasingly worn by top reuse as part of a new garment. 2
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resurgence
of historically based sub-cultural groups like rockabilly and swing dancing has also played a part in the increased interest in vintage clothes. In Finland the vintage scene has even spawned an officially recognized association or non-profit organization called Fintage out of common interest in the preservation of material culture and the environment.
ognized as a tangible (hard) asset, which means that it has value. The asset purchased retains an immediate monetary value. The asset may well appreciate,
hopefully at a rate faster than inflation. During periods of high and/or rising inflation, hard assets (including collectibles) tend to outperform financial assets, which often depreciate in value in the face of high inflation.
Vintage clothing in recent years, for the first time, has been rec- The driving force during the price 4
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fore, the consumer has a right to know whether they are buying a reproduction or the real thing. And there can be no passing off the reproduction as the real thing, regardless of the language it is cloaked in. Collectibles, e.g., fine antique furniture, vintage clothing, jewelry, Impressionist painting, are considered “hard assets�, i.e., assets that have physical form. Other The distinction to be made hard assets are gold and silver bulthen, is that vintage clothing is an lion; real estate; commodities like investment, and an asset. There- oil and copper.
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mark-up phase, when collectibles prices escalate rapidly over a period of years, is the level and direction of real interest rates. First oil, then labor costs, then general inflation, have started to awaken from their slumber. Now collectibles and other hard assets should begin to outperform financial assets, as they did in the prior inflationary wave of 1973-1981.
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Vintage clothing is a generic term for ric and design that is found in vintage
new or second hand garments origi- clothing - the awareness, demand and nating from a previous era. The phrase acceptance of this has increased drais also used in connection with a retail matically since the early 1990s. outlet, e.g. “vintage clothing store�. Although there has always been an appreciation for the superior quality, fab-
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