Cultural and Civic: Museums

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Vibrant Expressions of the Human Spirit

Introduction ― 4 Selected Projects ― 10

Front Cover: Smithsonian Institution’s National Museum of African American History and Culture
Left: Shanghai Natural History Museum, Shanghai Science & Technology Museum, Shanghai, China

Context is everything

The most successful museums create space for multiple stories and meaningful dialogue that turn treasured collections into portals of enrichment. We envision museums, not only as institutions that actively collect and preserve our material culture, but also as inclusive learning environments, incubators of curiosity and innovation, and civic hubs that strengthen society.

Our museum designs are idea driven—integrating content with architecture.

Facing Page:

This artistic concept for the National Museum of the U.S. Navy was inspired by a history and culture forged by the sea. The building’s sail-like shapes and landscape conjure a fleet of vessels that skim the ocean’s surface, establishing a clear connection to sea, land, and air.

The Shanghai Natural History Museum spirals up into the landscape, its shape recalling the harmonious forms and proportions of a nautilus shell. The main structural layer emphasizes the cell as the building block of nature one of the purest natural geometric forms.

Left:

We believe that the building form and exhibits should be developed simultaneously to create a seamless visitor experience. Rather than leaving departing visitors feeling intellectually intimidated, we can provide clear goals, regular feedback, “wow” moments, and engaging social interactions that leave them wanting to come back for more. It is this kind of expansive design thinking that we bring to each of our projects.

The building form of the National Museum of African American History and Culture was inspired by the Yoruban caryatid, a traditional West African post or column. The pattern cast into the 3,600 corona panels alludes to the ironwork found in southern cities typically created by Americans of African descent.

Right:

We design buildings that signal welcome, almost ushering people in the entry.

We are well versed in designing the ‘cultural heartbeat’ of a city—with a holistic approach we call Living Design that considers both environmental and social sustainability, resilience, regeneration, inclusion, and well-being to create authentic and enlivened places ‘to be’.

Buildings are not just elegant forms. They must revolve around people and our natural ecology. We design museums with an intention to broaden patron bases, create accessible and inclusive destinations, connect urban fabrics, engage community, and deliver remarkable visitor experiences.

Above Right: Smithsonian Institution’s National Museum of African American History and Culture
Below Left: National Center for Civil and Human Rights

― Museums

Selected Projects

Smithsonian Institution’s National Museum of

African American History and Culture

Washington, D.C.

Client: Smithsonian Institution

Size: 397,000 square feet (36,882 square meters)

Completion Date: 2106

Awards:

Beazley Design of the Year, London Design Museum, 2018

Public/Civic Design Award, Contract Magazine, 2018

Best in Competition, AIA New York, 2018

Award of Excellence in Architecture, AIA DC, 2017

Merit Award, AIA North Carolina, 2017

Building Team Gold Award, Building Design + Construction, 2017

Partners: Freelon Adjaye Bond/SmithGroupJJR

National Museum of African American History and Culture, ― WHAT MAKES IT COOL

The museum prioritizes cultural narrative and identity, giving form to untold stories and establishing emotional context for positive social change.

Gregg Museum of Art And Design

Client: North Carolina State University

Size: 25,127 square feet (2,334 square meters)

Completion Date: 2017

Awards:

Honor Award, AIA Southeast Region, 2019

Honor Award, AIA North Carolina, 2018

Honor Award, AIA Triangle, 2018

Sir Walter Raleigh Award for Community Appearance, 2018

Raleigh, North Carolina ― WHAT IT IS

An environmentally sustainable art and design teaching museum that interweaves collection, architecture, and place.

Gregg Museum Of Art And Design
Gregg Museum Of Art And Design

The design began with this simple question: What secret histories are stored in the file drawers of beloved architecture? .

Shanghai Natural History Museum

Shanghai, China

Client: Shanghai Science & Technology Museum

Size: 484,376 square feet (45,000 square meters)

Completion Date: 2015

Awards:

Divine Detail Honor Award, AIA Chicago, 2015

Community Future Award, Dubai Cityscape, 2010

Highly Commended, Environmental Award, Dubai Cityscape, 2010

A museum celebrating the spirit of nature and architecture, bringing a renewed experience to the city.

The museum spirals out of the ground and becomes an integral part of the larger parkland area.

Shanghai Natural History Museum

An iconic “Cell Wall” is comprised of three layers, each with a unique geometrical pattern.

Shanghai Natural History Museum

National Center for Civil and Human Rights

Atlanta, Georgia

Client: National Center for Civil and Human Rights

Size: 42,500 square feet (3,948 square meters)

Completion Date: 2014

Sustainability: LEED Gold

Awards:

Engineering Excellence, American Council of Engineering Companies, 2016

AIA Georgia Honor Award, 2015

Atlanta Development of Excellence Award, Urban Land Institute, 2014

Award for Economic and Community Improvement, Commercial Real Estate Women of Atlanta, 2014

#2 Atlanta’s Top 25 Designs from the Past 25 Years, Museum of Design Atlanta, 2014

AIA Merit Award, Unbuilt Category, 2009

National Center for Civil and Human Rights

― WHAT MAKES IT COOL

A living institution for local, national, and international conversations and actions on human rights issues.

National Center for Civil and Human Rights

Destination Crenshaw

Los Angeles, California

Client: Los Angeles Council District 8

Size: 1.3 miles

Completion Date: First Phase in 2024

Awards:

Merit Award, Cityscapes, AIA Los Angeles, 2021

Merit Award, Public/Open Space, Westside Urban Forum, 2021

Honor Award - Unbuilt, National Organization of Minority Architects (NOMA), 2019

Located near Crenshaw and Fiftieth Street in Hyde Park, The Crenshaw Wall is a significant anchor to the community — incorporating images and icons from black history painted in 2000 by a graffiti collective called Rocking the Nation. Efforts to restore, digitally preserve, and commemorate this wall are underway.

― WHAT MAKES IT COOL
Destination Crenshaw invites the world to experience South LA as narrated by the community itself.

Bell Museum and Planetarium

St.

Paul, Minnesota

Client: University Of Minnesota

Size: 89,860 square feet (8,348 square meters)

Completion Date: 2017

Awards:

FAB Award Civic and Community Design Excellence, IIDA Northland, 2019

Engineering Excellence Award, American Council of Engineering, 2019

Excellence in Concrete & Masonry Design, Concrete

Commercial Innovative & Decorative, Minnesota

Concrete & Masonry Contractors Association, 2019

Top Projects of 2018, Finance & Commerce, 2018

National Design Award, Society of American Registered Architects, 2018

Most Notable Museums Opening This Year, Architectural Digest, 2018

TEKNE Award - Building Design & Infrastructure, Minnesota High Tech Association, 2017

An imaginative museum that connects people to

― WHAT MAKES IT COOL

The design is rooted in mission, content, and resources of the ultra-sustainable museum.

Bell Museum and Planetarium
Bell Museum and Planetarium

Motown Museum

Detroit, Michigan

Client: City of Detroit

Size: 50,000 square feet (4,645 square meters)

Completion Date: 2020

WHAT IT IS The new Motown Museum is designed and built around the cherished Hitsville U.S.A. house.

Motown Museum

― WHAT MAKES IT COOL

The museum’s vision is to inspire dreams and serve as an educational resource for global and local communities.

The National Museum of the U.S. Navy

Artistic Concepts submitted to the Naval History and Heritage Command

Washington, D.C. ― WHAT IT IS A concept that honors the resilient and flexible fiber of the U.S. Navy inspired by a history and culture forged by the sea.

Concept for the National Museum of the U.S. Navy

The building’s sail-like shapes and landscape conjure a fleet of vessels that skim the ocean’s surface, establishing a clear connection to sea, land, and air.

Concept for the National Museum of the U.S. Navy
Since 1935, we’ve believed that design has the power to make the world a better, more beautiful place.

That’s why clients and communities on nearly every continent partner with us to design healthy, happy places in which to live, learn, work, play, and heal. We’re passionate about human-centered design, and committed to creating a positive impact in people’s lives through sustainability, resilience, well-being, diversity, inclusion, and research. In fact, Fast Company named us one of the World’s Most Innovative Companies in Architecture. Our global team of 2,700 creatives and critical thinkers provides integrated services in architecture, interior design, landscape architecture, and more. Our partners include Danish architects Schmidt Hammer Lassen; retail strategy and design consultancy Portland; sustainable transportation planning consultancy Nelson\Nygaard; and luxury hospitality design firm Pierre-Yves Rochon (PYR).

For more information, contact: CivicAndCultural@perkinswill.com

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