El Camino_Los Gatos_Design Strategy_October 2019-compressed

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LOS GATOS, CA
- A “charming” and “quaint” community
–“think Main Street U.S.A. with a healthy dose of luxury”

LOS GATOS, CA

CHARMING & QUAINT HIGH QUALITY OF LIVING

• A “self-contained community” with its own residential, industrial and commercial areas

• Historic, walkable downtown

• Smaller-scale architectural fabric and historic charm

• Large system of trails, lakes and parks

• Restaurants, retailers and events

• Excellent public schools

• Highly rated for families

• Large tech and healthcare presence

• 257 physicians per 100,000 population

• Top employers include Columbia Health Care/Mission Oaks Hospital, El Camino Hospital, Area School Districts and Netflix

TECH & HEALTH HOT SPOT

CHALLENGES

TRAFFIC PROBLEMS

• Pedestrian safety concerns

• Summer gridlock resulting from beach traffic

• Average commute of 29.2 minutes one-way, longer than the U.S. average

• Recent uptick of vacant storefronts due to rising rents

• Average home price $1.338 million

• Average apartment rent $1,910

DIVERSITY

• Limited affordable housing

• High cost of living

SANTA CLARA COUNTY

Hospitals and hospital-related spending in Santa Clara County generated*:

• $18.5 billion spending annually

• 91,936 jobs in the county

• $10.7 billion in labor earnings

*2017

Projected job growth for Santa Clara County is significantly greater in health care compared to overall employment growth

SPECIAL CONSIDERATIONS / POPULATIONS

DIABETES

HEART DISEASE

CHARITY CARE & COMMUNITY BENEFITS

MENTAL HEALTH & WELL-BEING

• Santa Clara County has seen an increase in adults with diabetes

• El Camino Hospital partnered with Community Services Agency in Mountain View, West Valley Community Services, Sunnyvale Community Services and Second Harvest Food Bank to deliver the Challenge Diabetes Program to low-income residents

• Leading cause of death in the U.S.

• Kaiser Permanente’s Preventing Heart Disease and Strokes Everyday (PHASE) program implemented in 2002

• Santa Clara’s hospitals provide a wide range of community benefits, including subsidized or free medical care services

• Programs for teens and young adults; (one in five teens has or will have a serious mental illness)

• Following a “cluster of teen suicides” in 2008-2009, El Camino Hospital put together a local coalition of psychiatrists, psychologists and school counselors to address this local crisis, and launched ASPIRE (After-School Program Interventions and Resiliency Education), an intensive outpatient program for at-risk youth

EL CAMINO HEALTH

In its 55+ year history, El Camino has evolved from treating disease to a “comprehensive system that provides personalized healthcare.”

30,709 80,076

DEMOGRAPHICS

TECH-SAVVY

HIGHER INCOME

OLDER

• Tech companies are a major employer in Los Gatos

• Patients who work in tech have higher expectations when it comes to healthcare

• Healthcare consumers are, in general, become more digitally “intense”-but especially in Silicon Valley

• 33rd wealthiest city in the U.S.

• More than 62% of residents meet or exceed $100,000 gross annual income

• Median age in Los Gatos is 45.9 years old which is approximately 26% higher than the California average of 36 years old

• In 2017, Los Gatos received its official notification of membership in theWHO Global Network of Age-friendly Cities and Communities.

INDUSTRY LANDSCAPE | TECH PRESENCE

INDUSTRY LANDSCAPE | TECH PRESENCE

Cupertino
Mountain View
Redwood City
Menlo Park

THE DIGITALLY INTENSE CONSUMER

~40% of U.S. healthcare consumers use digital technologies in all aspects of their daily lives, or strive to do so.

Digitally intense consumers have high expectations when it comes to a digitally integrated healthcare experience

They expect an experience that is CONVENIENT, PERSONALIZED AND NON-STOP

Age is not a determining factor:

45% OF DIGITALLY INTENSE CONSUMERS ARE OVER AGE 35

Transitional

They mostly rely on traditional channels & interactions. Even then they leave digital traces. Experimental

They selectively engage in digital for utility value, discovering how the experience improves.

They strive to leverage digital more broadly discovering new digital/ physical combinations.

DIGITALLY INTENSE

They make digital technology part of all dimensions in their life. Mobile access is key.

Digital
Savvy

THE DIGITALLY INTENSE CONSUMER

MOST COMMON INDUSTRIES BY NUMBER OF EMPLOYEES IN LOS GATOS, CA:

• PROFESSIONAL, SCIENTIFIC & TECHNICAL SERVICES

• Manufacturing

• Health Care & Social Assistance

Los Gatos has an unusually high number of INFORMATION, PROFESSIONAL, SCIENTIFIC & TECHNICAL SERVICES, and Real Estate & REntal Leasing industries

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