DEFINING & DESIGNING
MEET TORONTO
GLOBAL DESTINATION
• Most multicultural city in the world
• One of the most popular destinations in the world for global talent
• Home to numerous international festivals and conferences including the TIFF and Collision
HIGH QUALITY OF LIVING INDUSTRY LEADER
• Ranked the 2nd best city for high quality of living in North America
• Ranked World’s Best Place to Live by the Economist in 2015
• Ranked one of the 3 greenest cities in the world, with more than 1,600 public parks and 600km of trails
• Dubbed “Silicon Valley North,” Toronto is the fastest growing tech hub in North America
• Toronto has one of the largest life sciences sectors in North America, with more than 800 companies
• Toronto has the largest start-up ecosystem in Canada
DEMOGRAPHICS
PRIORITY SHIFT | CHANGING NATURE OF WORK
Shifting priorities are cross-generational
More than 50% of retirees today opt to transition to a flexible working arrangement rather than full retirement
63% of 1,400 workers said they believe that the standard 8-hour workday will become obsolete (Pwc survey)
68% of 1,400 workers expect to work remotely (Pwc survey)
Among workers surveyed who currently have a traditional job, more than 50% believe they will become self-employed in the next five years
PRIORITY SHIFT |GET TO KNOW WHAT MATTERS TO GEN Z
Source: PwC Future of Customer Experience Survey 2017/18
INDUSTRY LANDSCAPE | MARKET POTENTIAL
CANADIAN AI COMPANIES
INCREASED 88% YEAR OVER YEAR - GOOGLE HAS INVESTED $5 MILLION IN THE VECTOR INSTITUTE BLACKBERRY, IS ADVANCING TECHNOLOGY FOR SELF-DRIVING CARS
SAMSUNG TO OPEN AN R&D HUB FOR AI FOCUSED ON HEALTHCARE
INDUSTRY LANDSCAPE | MARKET POTENTIAL
INDUSTRY LANDSCAPE | MARKET DIFFERENTIATOR
DEDICATION TO DEVELOPING TALENT
CONFERENCE DESTINATION
GLOBAL LEADER IN AI
HIGH QUALITY OF LIFE
UNREALIZED GROWTH POTENTIAL
INDUSTRY LEADER
MARKET DIFFERENTIATORS | RETAIL
COULD TORONTO OFFER THE FUTURE OF EXPERIENCE-BASED SHOPPING?
INNOVATION DISTRICTS | POTENTIAL PITFALLS
“ IT’S ALL ABOUT PROGRAMMING : choreographing “spontaneous” opportunities for smart people to interact with each other. This is what separates us from traditional science parks.”
–Dennis Lower, Cortex
THE DISCONNECT DILEMMA THE DEAD ZONE DILEMMA THE DIVIDE DILEMMA
Source: The Brookings Institution, 2019
INNOVATION DISTRICTS | KEY INGREDIENTS
INCLUSIVE + INTEGRATED DRIVING INNOVATION CREATING AN EXPERIENCE SUPPORTING INDIVIDUAL NEEDS
INNOVATION DISTRICTS | DRIVING INNOVATION
INCLUSIVE + INTEGRATED DRIVING INNOVATION CREATING AN EXPERIENCE SUPPORTING INDIVIDUAL NEEDS
DRIVING INNOVATION
PHYSICALLY COMPACT & COLLABORATIVE
TRANSIT ORIENTED ACCESSIBLE EMPLOYMENT & EDUCATION COMMERCIALIZATION OF IDEAS
INNOVATION DISTRICTS | INCLUSIVE + INTEGRATED
INCLUSIVE + INTEGRATED DRIVING INNOVATION CREATING AN EXPERIENCE SUPPORTING INDIVIDUAL NEEDS
PLACE”
INCLUSIVE + INTEGRATED | DEFINING THE FOURTH PLACE
“...to
foster networking, to promote mingling, and to favor collaboration, face-to-face interaction and the exchange of tacit knowledge.”
- Arnault Morisson
INCLUSIVE + INTEGRATED | AFFORDABLE HOUSING
• 2% OF HOUSING BUILT OR APPROVED IN TORONTO OVER THE PAST 5 YEATS HAVE BEEN AFFORDABLE HOUSING.
• RENTERS ARE DISPROPORTIONATELY AFFECTED BY SKYROCKETING HOUSE PRICES, AND COMPRISE APPROXIMATELY HALF (47%) OF THE CITY’S HOUSEHOLD.
• INCREASING MORTGAGE RATES IN TORONTO HAVE PUT HOME AFFORDABILITY AT A 25 YEAR LOW.
INCLUSIVE + INTEGRATED | PLACEMAKING STRATEGIES
INNOVATION DISTRICTS | CREATING AN EXPERIENCE
INCLUSIVE + INTEGRATED DRIVING INNOVATION CREATING AN EXPERIENCE SUPPORTING INDIVIDUAL NEEDS
CREATING AN EXPERIENCE
COMBINED EXPERIENCE
CLOSING THE EXPECTATION GAP THE EXPERIENCE PREMIUM
CREATING AN EXPERIENCE | THE FOUR REALMS
“FINDING THE SWEET SPOT”: The strongest, most positive and most effective user experiences are achieved by combining all four realms of an experience: entertainmnet, educational, escapist and aesthetic.
EDUCATIONAL ENTERTAINMENT
CREATING AN EXPERIENCE | THE EXPECTATION GAP
Q: When it comes to making purchase decisions, how important is customer experience in each of the following industries?
Generally speaking, how would you rate the customer experience in each of the following industries today?
Source: PwC
CREATING AN EXPERIENCE | THE PRICE PREMIUM
Scale is out of 25%
Q: How much would you pay for the following product or service if the company provides a great customer experience?
Source: PwC Future of Customer Experience Survey 2017/18
INNOVATION DISTRICTS | SUPPORTING INDIVIDUAL NEEDS
INCLUSIVE + INTEGRATED DRIVING INNOVATION CREATING AN EXPERIENCE SUPPORTING INDIVIDUAL NEEDS
SUPPORTING INDIVIDUAL NEEDS
VARIETY & CHOICE CULTIVATE COMMUNITY BIOPHILIC DESIGN
SUPPORTING INDIVIDUAL NEEDS | VARIETY & CHOICE
“
When people feel uncomfortable in their surroundings they are less engaged - not only with the space but with what they do in it. If they can have some control ... people report being happier at work, identifying more with their employer, and are more efficient when doing their jobs.”
– Craig Knight, Psychologist and organizational researcher
SUPPORTING INDIVIDUAL NEEDS | VARIETY & CHOICE
MULTI-SENSORY
PERSONALIZATION FLEXIBLE
Environments that allow for many personality types & learning styles.
TOOLS
VARIETY + CHOICE
An array of textures, level changes, & space types to provide a rich sensory environment.
ACCESS + LINKAGES
Spaces, opportunities, & resources to accommodate a range of activities & behaviors.
COMFORTABLE + INFORMAL
SUPPORTING INDIVIDUAL NEEDS | CULTIVATE COMMUNITY
Industrial and productionbased workforce
OLD WAY NEW WAY
Efficiency and elbow grease
Clear and linear career path
Traditional and hierarchical Strict working hours and locations
Individualized workspace type “Me” generation
Traditional ways of working “Inside the box”
Technicallyskilled and knowledge-base laborers
Creativity and problem-solving
Cross-disciplinary networked structure
Non-linear, dynamic and responsive to change career path
Freedom and flexibility in schedule
+ remote work + autonomy
Collaborative and activity-based workspace / “We” generation
Work-life balance
“Outside the box”
POOR AIR QUALITY THERMAL COMFORT LIGHTING
SUPPORTING INDIVIDUAL NEEDS | MITIGATE STRESSORS
FURNITURE & ERGONOMICS NOISE CLUTTER
SUPPORTING INDIVIDUAL NEEDS | BIOPHILIA
WORKERS IN GREEN CERTIFIED BUILDINGS SCORED 26.4% HIGHER ON COGNITIVE TEST SCORES
SOURCE: MACNAUGHTON ET AL., THE IMPACT OF WORKING IN A GREEN CERTIFIED BUILDING ON COGNITIVE FUNCTION AND HEALTH
79% OF EMPLOYEES SAID THEY WOULD CHOOSE A JOB IN A LEED-CERTIFIED BUILDING OVER ANOTHER
SOURCE: USGBC, EMPLOYEES ARE HAPPIER, HEALTHIER AND MORE PRODUCTIVE IN LEED GREEN BUILDINGS
FIRMS RECOGNIZED FOR THEIR AWARD-WINNING APPROACH TO HEALTH AND SAFETY IN THE WORKPLACE OUTPERFORMED S&P 500 BY 3% TO 5%
SOURCE: CDC, BUSINESS PULSE HOW THE CDC PROTECTS THE HEALTH OF YOUR BUSINESS
OPPORTUNITIES
INDIVIDUAL
COMMUNITY CITY
Expand the diversity and availability of housing options within a vibrant, walkable, amenity-rich “city within a city”.
Bring local and international businesses to Downsview, providing new job opportunities and amenities geared towards existing adjacent communities.
Alleviate real estate pressure (both housing and office space) facing downtown Toronto; providing support (space, facilities, people) for innovation; make a global statement.