Stockholm Design Talks MODERATOR: MARK ISITT
Mark Isitt is a journalist who grew up on the island of Marstrand, north of Gothenburg. He has written about architecture and design since the end of the 1980s for both Swedish and international journals, and he has participated in anthologies of Sweden’s best journalism. In 2008 he received the Spot City Award for his articles on urban planning and segregation in the newspaper, Göteborgs-Posten.
MODERATOR: HANNA NOVA BEATRICE
Hanna Nova Beatrice is a design writer and editor-in-chief of the Swedish magazine, Residence. She has a past as the founding editor of Plaza deco as well as editor-in-chief of Form Magazine, and she has written three books on design, including “Behind The Scenes, Stories from the Design Industry”.
MODERATOR: GUY DITTRICH
Freelance writer, presenter and moderator, Guy Dittrich is an independent commentator on hotels and design and frequently contributes to the Wallpaper* and Condé Nast Traveller magazines. Often referring to hotels as ‘the laboratories of design’ , Guy’s in-depth knowledge and inside contact with the burgeoning world of hotel design makes him well-suited to moderate the Hospitality Day of the Stockholm Design Talks.
Panel Discussions continues here: Design Pays? Moderator: Mark Isitt The role of design in the furniture and light industry. Is design enough to succeed commercially and build a brand? How are companies working with designers in their product development? How to get ahead through product development Friday, February 7, 11AM–12PM The importance of innovation. Is product development necessary for a design company to be successful? What level of sales is required to make product development a possibility? What are the economic benefits of, for example, new material?
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How much of a product’s final price is motivated by investments in product development? On the panel: Tom Lloyd, designer, PearsonLloyd; Marie Eklund, Chief creative officer, Bolon; Petrus Palmér, co-founder and designer, Form Us With Love; Magnus Wästberg, founder and CEO, Wästberg. How to build a successful collection Friday, February 7, 2PM–3PM What kind of and how many products should a collection consist of? Should one hold on to a product even though it doesn’t sell? What can we learn from other types of products and successful brands? On the panel: Eckart Maise, Head of Design, Vitra; Chris Martin, Massproductions; Stine Gam, designer, GamFratesi; Sandra Adrian Asplund, owner and design manager, Asplund. The Official Guide to Stockholm Design Week 2014