TOY BRICKS JUST By Brodie Cowburn
ornington soccer coach Nick Cook originally came up with a product to be used as a tool at training, but it didn’t take long to realise the potential he was sitting on. Inspired by the different ways in which his young trainees were using the soft toy bricks he had laid out for drills, Nick set to work on creating the KICKBrick brand, packaging up those bricks and selling them for kids to use for whatever their wild imaginations can come up with.
“I run Little Kickers, which is preschool soccer from 18 months to 7. Basically, in the classes we were looking for something for kids to be able to knock down safely, defend, and attack. We were looking for something fun and safe that we could use, so we just decided to source and make our own and it went from there. The bricks have rounded edges, and they’re soft and safe,” Nick said. “After the bricks were made and we used them for different purposes in training, the kids didn’t want to come back and play soccer; they would just carry on building with the bricks, balancing them and using them for so many different things. The creativity they were showing with them was really amazing given it was only supposed to have one use; it ended up having a hundred different uses. Because of that, parents started to ask if they could buy them. So we packaged them up, chose the colours, got the logos made, and started selling them at our classes and around Australia through the other Little Kickers franchisees.” Established just over a year ago, the bricks quickly outgrew their purpose to be used simply in soccer training. Now the bricks are manufactured with the intent of making them as multi purpose as possible, so kids can play with them in any way that they can think of.
Peninsula Kids – Spring 2018
Peninsula Kids Spring 2018