MY TURN
TWIN STAR HOME
LEADING BY DESIGN
Twin Star Home delivers with on-trend furnishings and accessories that suit a variety of budgets and tastes. BY MAURA KELLER
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aving a consumer-centric and data-driven philosophy is what Twin Star Home is all about. Founded in 1996, Twin Star Home has transformed over the years into a leading omnichannel, consumer-driven designer and manufacturer of indoor and outdoor living products focused on enhancing the home experience. Lisa Cody, senior vice president of marketing at Twin Star Home, explains that the company’s mission is to develop solutions that bring warmth, beauty, and function int o consumers’ homes through innovative, design-rich, indoor and outdoor home furnishings. “We start and end everything with a consumer lens, and unlocking value and driving growth is at our core,” Cody says. “We are known for our market leadership in electric fireplaces, adjustable height desks, and outdoor furnishings.” Recently, Twin Star Home acquired Classic Accessories, resulting in a
consolidation of industry leaders in indoor and outdoor furniture, fire, and accessories. While Twin Star Home will become the parent company, they will continue to do business as Classic Accessories. “The combination of our companies creates an even stronger and more competitive organization positioned for greater growth,” Cody says. “Together, we will leverage and build on each other’s strengths. Our new consolidated company will enable us to provide consumers with total home comfort, all year long, and further accelerate our growth, and better manage market challenges and economic volatility.” A ROBUST OFFERING Some of Twin Star Home’s best-selling products feature the company’s exclu-
sive CoolGlow technology for electric fireplaces. For instance, the TV Stand for TVs up to 65” (up to 60 pounds) features a ClassicFlame CoolGlow 2-in1 electric fireplace and fan, as well as year-round temperature control. This product is a particular favorite among consumers who are looking for the warmth of an infrared quartz electric fireplace combined with the cool breeze of an oscillating fan. In addition, the electric fireplace boasts Twin Star Home’s Safer Plug fire prevention technology, which monitors the temperature of the plug to prevent electrical fire, circuit or product damage. For consumers who are setting their sights on their outdoor environs, Twin Star Home’s Florence Collection has proven to be a huge success. The Florence eight-piece sectional set with firepit features subtle gray and natural hues as well as a combination of both flat and rounded polyethylene wicker with sturdy, lightweight aluminum frames. The round firepit has a faux travertine stone finish. According to Cody, consumers love that they can connect a 20-pound propane tank and place it inside the base, add the fire rocks, and enjoy the warm fires on cooler nights. When the firepit isn’t being used, it can be protected with the provided weather-resistant cover. Classic Accessories has steadily expanded its premium line of covers and outdoor living furnishings, including the recent launch of a limited-edition, co-branded outdoor living collection with the iconic Vera Bradley brand. The two brands collaborated to create the Vera Bradley + Classic Accessories ex-
Top: Vera Bradley + Classic Accessories collection Bottom: CoolGlow TV Stand
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