SPOTLIGHT
BrighterDAYS Shade products take center stage as seasonal shoppers seek solutions for sun protection. BY GREG THOMPSON
AS PATIO AND HEARTH DEALERS
settle into the 2022 selling season, they are once again looking to key accessories to boost revenue. Whether it’s a standalone purchase or an add-on to furniture, shade products continue to be reliable moneymakers. Attractive showroom displays are important, but dealers should also cultivate a comprehensive marketing approach. “Manufacturers and retailers need to create merchandising strategies that include digital tools and resources,” says Bryan Sanches, senior vice president at March Products Inc.—makers of California Umbrella. “That’s why we’ve invested so much energy in this.” Simply getting products in the warehouse has not been
TOP: Eclipse Cantilever Umbrella from Frankford Umbrellas RIGHT: FiberBuilt Bridgewater with Double Scalloped Valance & Alternating Fabrics from FiberBuilt Umbrellas & Cushions
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