Switchle's identity, blending a 17th-century farming connection with British eccentricity, ensures a uniquely ownable image. The "curiously crafted" design promises an intriguing non-alcoholic tipple that delights the taste buds.
• Conceptional objective:
P&W, engaged by Healthy Sales Group, crafted Switchle's brand identity for a health-focused soft drink—a fermented apple cider vinegar beverage favoured by health-conscious consumers in the UK and US.
• Creative response:
P&W's creative solution embraces British eccentricity and a 17th-century farming theme. Illustration, decorative typography, and Olde English phrases create a unique brand image. Switchle is not just a health tonic but also a teetotal adult leisure drink.
• Commercial Conclusion:
The award-winning design reflects Switchle's success as an intriguing non-alcoholic option. Cliff Moss, MD, praises P&W's innovative approach, highlighting the positive market response to these new products.
