RIFCo: Contemporary Revamp for Organic, Plant-Based Meals for GenZ

Disprutive Plant-Based Food Range

Giving brands a voice since 1987

Redefining a range of organic global green cuisine

P&W designed a disruptive, contemporary new look for RIFCo (Really Interesting Food Co). An organic, plant-based brand with global, free-from produce.

The redesign sets out to help the brand better appeal to its primary Gen Z demographic and redefine it as a "forward-thinking, future-proofing" brand.

PRODUCED IN THE UK

Conceptional

OBJECTIVE

RIFCo (Really Interesting Food Company) is a brand that punches above its weight. It is diminutive in terms of size and turnover but big on ethical stances and principles. Its products have always been vegan, free-from and organic but to add to that, it is now committing to regenerative farming principles.

Creative

RESPONSE

P&W has been working with RIFCo for over two decades and over that period we have helped to create a brand that encapsulates a passion for hearty healthy products that are good for the individual and the environment. The current brand packaging works hard to express the brand's goals and commitments. The latest range of fermented products is representative of the brand's innovative NPD principles.

Commercial

CONCLUSION

RIFCo has a very loyal following of consumers who are able to find the products not only in health food stores but in supermarkets such as Waitrose and Asda. As well as designing RIFCo's branding and packaging, P&W has helped the brand with; POS, advertising and social media campaigns. Its commitment to regenerative farming is an inspiration to all brands - big and small.

Thank you for your time P&W would love the opportunity to work with you on any forthcoming projects. Please get in touch if you have any future requests or questions.

H O L LY

Business Development Manager

Call us +44 (0)20 7723 8899

Email us holly@p-and-w.com

Drop by 21 Ivor Place, Marylebone London NW1 6EU

www.p-and-w.com