Toolbox Ecosystem

Understand and utilise customer ecosystems to realise new Business

Understand and utilise customer ecosystems to realise new Business

Ecosystem seminar

Understand and utilise customer ecosystems to attract new customers Analysis shows that when choosing new software, business partners play a decisive role.

Once the ecosystem customer list (of customer partners) is in place, invitations are drafted – with joint senders, you and the customer.

After the invitations are dispatched, there is a telephone follow up.

Dispatch of confirmation of registration.

The event:

If you can tap into your existing customers’

On the day, the event takes place as a seminar at the

connections, you may find new opportunities amongst

customer’s location.

their partners, boosting sales and giving you quicker

Suggested agenda:

access to potential custom. − Welcome and short introduction to you and the customer

The Ecosystem TOOLBOX sets the stage for expanding your connections network through existing loyal customers’ relations. The Toolbox affords access

− Optional: A keynote speaker on a relevant subject

to potential new customers who are themselves

such as ’How to work with loyalty and what the

the partners of existing, loyal customers and who

benefits are.

are invited to seminars to benefit from a sharing of

An often hidden ’goldmine’ in companies – how to tap this potential.

information on solutions.

Besides effective access to new customers, the

− The customer’s reasons for implementing – by the customer

method of hosting a seminar with a customer also allows you to talk directly to that customer’s business

• Why did they decide to go ahead with the

•

Who was involved in the process?

•

Schedule – how long did implementation take?

•

Pitfalls – if any?

•

What did they get out of it?

• What is their advice to others in the same

project?

partners.

How does the Customer benefit?

By acting as a host, your loyal customers can in this way forge even closer relationships with their business partners, whilst also marketing themselves.

If necessary, you can offer them some services at a reduced cost as recompense for their participation in the event.

Preparation: Choose a loyal customer you know well and have close relations with.

This customer must agree to provide a meeting room.

Furthermore, the customer must give you access to the list of their business partners so that you can send out invitations to the shared event. If the customer would prefer that you did not access the ecosystem customer list, they can send out the invitations themselves.

situation? − About the solution and options for using it – you − What are the first steps for anyone interested – you − Conclusion and networking – a chance for attendees to talk with your colleagues and their own colleagues, possibly over lunch.

As with all other activities, it is of course important to follow up swiftly and in a professional manner – perhaps in the form of a ’thank you’ email with an attachment of a relevant article or paper, or of course by picking up the phone to talk about the next move.

Ecosystem seminar

Resources

Funding

•

It is possible to seek funding from Autodesk for this

Select your customer

• Take charge of contacts and coordination with the

type of event.

customer

Please remember funding applications are made

•

Discussion on the agenda

quarterly – previous month, by the beginning of the

•

Suggested invitation and layout

next quarter.

•

Dispatch of invitations

•

Telephone follow-up of invitation

• Administration for the event (name labels, refreshments, etc.)

•

Confirmation to customer

•

Follow-up after seminar

• How the above tasks are shared between you and Future Group should be agreed at the outset.

Contact If the above is of interest, please contact your Partner Manager