Future Training Marketing 2022

Meet Future Group Anna-Karin Polqvist Bergling Data Quality - Business Automation

Future Training 2022

Marketing

Meet Future Group Kirsten Lyons Partner Support Specialíst

Google Analytics 4 Learn to read data correctly and use it for your own advantage Measurability is one of the key benefits of online marketing and it is important to have control over it.

Dates: March 28th 13.30 - 15.00 CEST

● What is Google Analytics 4.0?

Most sites use Google Analytics to measure their campaigns. Google has come up with a new and improved version – Google Analytics 4, which brings even more benefits than the previous one.

Knowing how to control and understand Google Analytics 4 is essential for successful online marketing.

With this tool it is now easier to analyze, evaluate and predict consumer behaviour.

Google Analytics 4 also offers more accurate measurements, better data protection, performance predictions and different reporting system.

● Why do you need to set it up now? ● Google Analytics 4 basics and settings. (functionality, use, explanation of terms) ● Data evaluation, understanding how to measure metrics and statistics. ● What advantages and disadvantages Google Analytics 4.0 brings to you. ● What is new in reporting approaches?

This training covers basic topics such as audience and traffic analysis, but also addresses more complex tasks of event tracking, e-commerce data analysis…

Google Analytics 4 training is suitable for users who want to deepen their knowledge in measuring data and properly evaluating their campaigns. It is designed for both project managers or marketers.

● How to create performance forecast. ● What other great functions come up with Google Analytics 4.0.

Registration:

● Working with reports and automatic reporting.

https://up2date.futuregroup.fi/training/google-analytics-4/

Who should attend: Marketing at all levels Trainer: Michal Majerník, Volis Experienced trainer and Senior Performance Marketer Investment: This training is 100% covered by Future Group Format: You will get a one and half hour training session with a presentation delivered in a comprehensible format based on concrete real-world examples focusing on correct and effective data evaluation.

If you would like to attend, please click on the link below

No show fee: The training is for free, but there will be a no show fee of 100 EUR (per module) if you do not participate - and have not cancelled no later than one day before.

Deadline for registration is March 25th After registration, you will receive confirmation and a calendar link to the training.

Any questions: Please contact your Partner Manager or send an email to mette.rosenstand@futurecad.dk.

Consumer changes in 2022.

Digital marketing in the „new normal“ Google Ads are no longer for everyone. As the competition in the online space increases, the minimum cost at which the campaigns are effective to run are rapidly increasing.

Dates: May 24th 13.30-15.00 CEST

Cost per clicks have risen significantly over the past year. E-commerce is growing at rocket speed and with it the competition, cost and customer expectations.

In 2022, you can't expect to turn on (however well-managed) PPC advertising, and your customers start to order. You need to focus more on strategy, channel diversification, user experience, credibility and more focus on existing customers.

However, during this webinar we will not forget about the latest trends in Google Search.

It's been a while since Google introduced the performance planner, which makes it easy to estimate performance or budgets in the future. You will learn how you can profit from their predictions.

We will also focus on understanding the changes in the consumer behaviour in general and in the B2C/B2B sector.

Understanding your audience is key to success in marketing communication.

Registration:

If you would like to attend, please click on the link below https://up2date.futuregroup.fi/training/digital-marketing-in-the-new-normal/

Who should attend: Marketing at all levels Trainer: Martin Volek, PhD., MBA Experienced speaker, Google Certified Trainer, CEO of digital marketing agency Volis International.

Investment: This training is 100% covered by Autodesk and Future Group Format: You will get a one and half hour training session with a presentation delivered in a comprehensible format based on real-world examples focusing on correct and effective data evaluation.

No show fee: The training is for free, but there will be a no show fee of 100 EUR (per module) if you do not participate - and have not cancelled no later than one day before.

Deadline for registration is May 23rd After registration, you will receive confirmation and a calendar link to the training.

Any questions: Please contact your Partner Manager or send an email to mette.rosenstand@futurecad.dk.

B2B social network, LinkedIn This webinar is designed to strengthen participants' knowledge on the most important topics of personaland corporate branding, gain new insights into the most effective tactics for gaining followers, and how to spread the content in an organic and paid way.

During the training you will learn about the latest news and trends in 2022.

Dates: September 9th 13.30-15.00 CEST

The current times we live in have changed, not only the consumer behaviour but also business standards.

Exhibitions, conferences and meetings have moved to the online or hybrid space. They have become a normal part of working life and we have had no choice but to adapt to this new normal. Because of these circumstances, LinkedIn is gaining even more importance as a business social network. The statistics only confirm this.

Did you know that there are already more than 740 million users from 200 countries and more than 55 million company profiles on LinkedIn today?

The training will include the following topics: Why is it important to involve LinkedIn in the company's communication mix.

How to build personal and corporate branding on LinkedIn. How to reach your target audience organically.

Latest paid advertising options as part of your marketing strategy on LinkedIn. Tips and tricks on how to gain more followers for your corporate page.

News and trends on LinkedIn in 2022.

Registration:

If you would like to attend, please click on the link below https://up2date.futuregroup.fi/training/b2b-social-network-linkedin/

Who should attend: Marketing at all levels Trainer: Martin Volek, PhD., MBA Experienced speaker, Google Certified Trainer, CEO of digital marketing agency Volis International Investment: This training is 100% covered by Autodesk and Future Group Format: You will get a one and half hour training session with a presentation delivered in a comprehensible format based on real-world examples focusing on correct and effective data evaluation.

No show fee: The training is for free, but there will be a no show fee of 100 EUR (per module) if you do not participate - and have not cancelled no later than one day before.

Deadline for registration is September 7th After registration, you will receive confirmation and a calendar link to the training.

Any questions: Please contact your Partner Manager or send an email to mette.rosenstand@futurecad.dk.