Toolbox Customer Loyalty Programme

Future Group Loyalty Portal – partner’s fast track to grow increased Customer Loyalty

Customer Loyalty Programme

Customer Loyalty Programme

Why consider customer loyalty

The portal can be used

• Loyal customers are vital

• To communicate news

• Loyal customers help us find new customers.

• To share product videos – tips and tricks

• Over time, loyal customers spend significantly more

• To make important reports and surveys available to

with us.

our partner

• Loyal customers are the basis of our business.

• To share videos where experts – internal as well as

So how do we establish a closer connection to our

• To share reference stories/videos to inspire other

external – provide useful information customers – and ensure their loyalty?

customers • For registration e.g. customer events

The shift towards a more virtual world also means that

• For e-learning

we need to engage with our customers – in different

• For sales competitions and other motivational/reward

ways than through in-person sales.

programmes • And much more…

We find that a customer loyalty programme is one way of getting closer to our customers – and binding them closer to us.

By customer loyalty programme we mean a portal solution that works as a closed customer extranet, customized to meet partner’s individual business needs, thus an exclusive place to engage partner’s customers in dialog.

Customer Loyalty Programme

The Process Every business wants loyal customers – but doing something to engage with customers is a strategic choice.

Design phase: • An initial planning workshop with the purpose of defining ideas and requirements and aligning them with all partner’s business-critical strategies. The scope of the loyalty portal is agreed.

• Identify the focus areas you want the portal to contain in phase 1, start with the most basic areas and expand in subsequent phases.

• The design phase includes both clarification of content modules and the overall graphic design.

Setting up the portal: • The practical set-up of the portal is implemented by Future Group’s customer loyalty programme consultant.

• Once this is complete, we have a platform that can be populated with content.

Content maintenance training: • We agree on whether Future Group or you yourself should take responsibility for maintaining content on the portal.

• If you choose to take responsibility, we offer customised training on how to maintain platform content.

Customer information: • The next step is information for customers – a call to action to register on the portal and to start using it.

Regular content updates: • When the portal is up and running, it will have to be updated regularly with new content to ensure that customers experience it as active and dynamic.

Investment: • Setting up the portal will involve a start-up investment.

• Additionally, a regular monthly fee will apply to keep the portal up and running.

• We are able to provide detailed pricing as soon as we receive an estimate of the scope of the portal.

Contact If the above is of interest, please contact your Partner Manager